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    Business

    The Boss Mom Podcast

    Motherhood and business aren’t meant to be done alone. The Boss Mom Podcast isn’t just a collection of conversations—it’s your decision support, your permission slip, your place to laugh, cry, and connect.

    Hosted by Dana Malstaff, founder of Boss Mom LLC, this is your new home base, where you’ll find mom-centric business advice, the raw truth about being a mom with big dreams, and a ton of hope and proof that you can reach all of your goals.

    No matter what stage of motherhood or business you’re in, we’re here for all of it. From big decisions to little wins, we’ve got your back. Think of us as your biggest advocate, helping you build the business and life you love, one episode at a time.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode 194: How to Plan a Launch with Dana & NJ Apr 20, 2017
    Show notes

    I get asked pretty often about how exactly to go about effectively launching something the right way. In case you haven't noticed, launching (like sales funnels) is kind of a big deal these days.

    If you have an online business and create something that you want to sell successfully online, having an effective launching strategy and plan is a must.

    But where should you begin? In this episode NJ and I are diving in to discuss what launching means, what purpose it serves and some best practices for ensuring you set yourself up for success during your next launch.

    Listen + subscribe on iTunes // Stitcher

    Someone asked me recently to talk about how to execute a soft launch, and the way they described it was "the kind of launch nobody knows about." I'll be honest, this confused me.

    When we're talking about launching, it's important to understand that you want people to know about your launch - it's kind of the whole point!

    Now, this person could have been talking about a beta launch or a pre-launch that was geared toward only a small segment of people, which is a different scenario than a full, big launch.

    But the bottom line is this - you NEED people to know about your launch in order for it to be successful, otherwise you're wasting your time and leaving money on the table.

    Oftentimes I think we lie to ourselves when it comes to launching. The idea of doing a big launch is scary! It takes guts, a ton of work and probably some monetary investment (after all, usually it takes money to make money.)

    When we let fear drive our business decisions, we'll tell ourselves lies about doing a "soft launch" instead of a big one to test things out and make sure they work.

    But the truth is, if you want to make money in your business, you have to push past that fear, do the work, and make a launch happen. It WILL be a lot of work. But if done correctly (or even just mostly correctly) you'll hands down make more money than keeping your launch a secret.

    If you are going to do a "soft launch" (to a beta group or small segment of people without much buzz) it has to be part of a strategy to build up to a big launch.

    The #1 Key to a Successful Launch

    We are going to let you in on a big secret (that you probably already know!) If you want to launch something you have to plan for it!

    An effective launch will have a lot of moving parts that need to be executed in a particular order. The creation part of whatever your offering is....that's the easy part.

    Figuring out how to effectively market and sell your offering to the right people in the right way.....that's the challenge, and it's a challenge you want to prepare for well!

    Pro Tip: When you have a good understanding of what you're good at, what you're not, what you enjoy and what you don't, you can make better decisions about hiring or bartering for help so you're not left spinning your wheels, wasting time and money to execute your launch.

    You Need a Funnel to Launch

    Ok, I will forewarn you....at this point in the episode things start to get a little crazy as we try to describe just why we love a good funnel so much (so you'll most definitely want to listen and not just read these notes!)

    But here's our central point in summary: the point of a launch is to bring awareness to what you're doing while infusing some excitement, scarcity and intrigue, and a funnel is how you do just that.

    You can have a funnel without a launch, but you can't have a solid launch without a good funnel in place.

    Pro Tip: Don't ever throw money at Facebook ads if you don't have your funnel set up!

    What Goes into a Launch

    There are lots of moving pieces and projects that go into a launch, but here are the few keys that you want to make sure to cover.

    1. Know who you're launching to: you want to make sure you know exactly who your ideal client is so you can be engaging with them and understand how to speak their language
    2. Plan and create a killer sales funnel: to do this you need to work backwards from your offering to create a journey that you'll lead your ideal client down so their nurtured and primed to convert into a paying customer
    3. Map out your timeline: to make sure you have enough time to carry out your launch well, we recommend allowing a minimum of 3-4 month to plan and execute
    Referenced in the Show:
    • Be Still Clothing Company
    • Episode 161: All Things Sales Funnels with Dana and Expert Dawn Marrs
    • Episode 193: How are you Flaunting Your Funnel with Dana & Dawn Marrs
    • Click Funnels (14-day free trial!)
    • Natalie Gingrich Business Planning & Project Management
    • Pat Flynn, Smart Passive Income
    • Episode 191: How to Be Heart Centered & Profitable at the Same Time with Dana & NJ
    • Julie Ball, Sparkle Hustle Grow
    • Boss Mom Retreat

    (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

    Sponsor Spotlight: Trello

    Have you been introduced you to what I call my "work wife" yet? If not, let me make the introduction. Meet Trello - the magical unicorn of amazingness that allows me to run my life, business and team with ease without completely and totally losing my mind (what's left of it anyway).

    I believe every person with a life, home and business needs an awesome (and free!) place to manage their projects, schedules, homes and teams and keep everything important in their lives in one central spot that can be revisited time and time again while giving access to anyone else that needs it.

    I love and believe in Trello so much that I created a super amazing, in-depth (free!) training that gives you a behind-the-scenes look into how exactly I use Trello to keep everything working like a well-oiled machine. Check it out here. I promise your life will never be the same.

    Connect with Dana & NJ
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • NJ : Website / Instagram (her total happy place)
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 193: How are You Flaunting Your Funnel with Dana & Dawn Marrs Apr 14, 2017
    Show notes

    So today we're doing something a little different for this Nurture Your Business segment. I've invited my real life and business best friend, Dawn Marrs (who is a total sales funnel QUEEN) to join us for a conversation all about the purpose and psychology behind sales funnels and you do NOT want to miss it!! (Disclaimer: there may have been a couple glasses bottles of wine involved in this one.....)

    Listen + subscribe on iTunes // Stitcher

    In case you haven't noticed, sales funnels are kind of all the rage right now. I think they've become so popular because 1) everyone is yearning for passive income and 2) everyone recognizes the importance of community and nurturing people in business, and creating a sales funnel helps bring people into and through your business in a way that makes sense.

    The struggle is that sales funnels can be pretty darn overwhelming. Many people never successfully create a funnel because they get so intimidated by the action creation process. Then they miss out on the opportunity to have a system working passively in the background, bringing in money 24/7 while they're sleeping or at the beach.

    Questions like, "What should my opt-in be? What should I say on my thank you page? What's my first email going to say? What tool do I use to deliver my opt-in? How do I upsell? How do I get their credit card info? What happens after they pay me? What happens if they cancel?" can keep our brains totally stuck spinning round, and round, and round....

    And the truth is - the strategy, psychology and tech behind sales funnels CAN be overwhelming. But there are things you can do to make it less overwhelming - and once you've done it, you're golden.

    1. Know where you're taking people

    Bottom line, if you don't know where you want people to go, then how the heck are you going to get them there? You have to know what outcome you're offering people and where you want them to end up in order to effectively lead them there. Knowing your end destination is half the battle.

    2. Understand that there is nothing new under the sun

    Sales funnels are all very similar. We all, to some degree, follow the same path and psychology when it comes to selling and creating a sales journey. Don't let feeling like there are tons of other people doing exactly what you're doing stop you from bringing YOU to the table.

    3. Find the gaps and fill them

    An effective sales funnel is all about finding gaps and filling them. Once you know where you're leading people, you can break it down to give them a perfect entry point (your opt-in). You want them to say, "Yes! This is exactly what I needed....but I wish it was easier." To which your response is to fill that gap.

    It's all about anticipating needs, giving enough to fill one gap, and being ready to fill subsequent gaps until you've lead them fully through the extent to which you can serve them. Make people's lives easier and better, and they'll keep coming back for more!

    It can be time consuming and mentally draining to figure out how to piece it all together at first. But when you combine a killer strategy with a killer system, magic happens (in the form of more money in your pocket!)

    4. Learn from doing

    So many people try to start out their businesses with a sales funnel in place already....but that often isn't completely realistic. If you're just starting out, it can be really difficult to know what your people need because you haven't gotten familiar enough with them yet.

    The funnel can't come first because you first have to get out in the world and DO in order to see what gaps there are and fill them. The clarity is in the doing.

    If your focus is consistently serving people and making an impact in their lives, get in there and DO it, which will lead to you fully grasping what the gaps are between where they are now and where they want to be. Find what's missing so you can step in and serve!

    5. Master your content flow

    Aside from identifying the gaps that need filled and building an actual system for your funnel, there is one more crucial component to sales funnel success.

    The real mastery is in the content you create and how it flows from one piece to the next. Go back to what it is that your people need, break down your solutions as far as you can, map out how you can pour more into your offerings, then create content for each stage in your journey to lead them to a well-thought out, well-built funnel, effectively turning them from bystander, into raving fan, into grateful customer (how was that for a run-on sentence?!)

    Ps....you don't have to do it alone!

    No part of building your business has to be all by your lonesome! Come visit us in the Boss Moms Facebook group or in Dawn's Sales & Marketing Automation Facebook group and let us know where you're at with this.

    Have you started your own funnel?

    Where do you feel like you are in the process?

    What questions do you have?

    We will gladly support you through this process every step of the way.

    Connect with Dana & Dawn
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • Dawn: Twitter / Sales & Marketing Automation Mastermind (her total happy place)
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 192: How to Banish Your Imposter Complex with Tanya Geisler Apr 14, 2017
    Show notes

    Raise your hand if you've ever felt like an imposter in your own life or business? Raise two hands if you've let those feelings keep you from stepping into the fullness of what you believe you were made to do? Yeah....you're not alone.

    I work with amazing and incredible women every day who have so much to give, but who struggle to move past their own internal limitations and believe that what they have to offer is truly needed and valuable.

    That's why I'm SO pumped to share this amazing conversation I had recently with none other than Tanya Geisler, a phenomenal Toronto-based leadership coach, TEDx speaker and writer who has taught thousands of leaders how to step into their starring roles and own their authority in their lives, their work, and in their life's work.

    Specifically, Tanya explores the "Impostor Complex" (IC): a person's inherent suspicion that their success is somehow undeserved and that they will eventually be exposed as a fluke or a fraud. The IC is chronic and impacts us all—particularly high-functioning achievers. The fear and doubt inherent in the IC confines us to a muted version of our best lives and keeps us from realizing our ideal selves.

    And with that, let's dive right in....

    Listen + subscribe on iTunes // Stitcher

    Tanya's Boss Mom Journey

    Before becoming a mama, Tanya had a successful career in advertising. After her mom died the same year her daughter was born, she abruptly realized just how short life was and over the next few years more deeply recognized it may be time to make changes to live her most authentic life.

    She went back to work full time after her daughter turned one, but hated being apart from her so much. She often thought back on her mom's favorite mantra, "Don't postpone joy."

    And so, she made a series of tough choices to leave her corporate career and start her own business. Though she describes experiencing countless trials, tribulations and calibrations, the reward was that she got to spend more time with her family and build a business that bring her an immense amount of joy.

    How She Decided What to Do

    When I asked Tanya how she decided what she was going to do after leaving her corporate job, and how what she started out doing has morphed into what it is now, she answered: I cried, sat on my hands and called in a bunch of people to help figure it out! (Sound familiar at all?!)

    She'd never even heard of coaching until a friend of hers began doing it, and at that point she realized that she had a unique "thing" that she did for herself....and people kept coming to her for it.

    As soon as she checked it ou and stepped into her coaching training, she recognized that this was what she'd been doing her whole life, and this was how she was going to step into her life's work. She could finally see herself the way others saw her, which propelled her forward in her life and work.

    TEDx Talk: Imposter to Authority

    A few years ago Tanya was invited to speak on owning your authority by TEDxWomen, dissecting the space in between what you see and what is real with regard to yourself.

    She talks about encountering woman after woman who were skilled at internalizing failure, but incapable of internalizing success in the same way, which was keeping them stuck and never moving into the fullness of their potential.

    "We're never going to not experience bouts of fear, we're never going to not experience bouts of the imposter complex when we are doing things that are deeply meaningful to us." (16:26)

    What imposter complex is and what it's not

    So what exactly is the difference between imposter complex that unjustly keeps us from going forward, and really, validly recognizing when maybe we aren't yet totally qualified to step into something and need more time, training, experience, etc?

    Tanya shares that there are 12 lies of the imposter complex that you need to identify and call out in order to recognize how they may be holding you back.

    But here's the reality, she says: there is always room for improvement, so you can't let that disqualify you from doing things. She also says that, typically, the people who are struggling with IC are driven by values of mastery, integrity and excellence....which true frauds are not.

    Lie #4 of imposter complex will also convince you that you have nothing useful, valid or original to say. When we believe this, we stay silent and lie low.

    What we have to remember is that there is nothing new under the sun. What people need, what people want, is what YOU have. You are what is different about what you do.

    You also need to remember that, if you're focused on expansion, evolving and moving forward, fear is a pretty good litmus test for how meaningful this next step is for you. If the step you're looking at doesn't rattle your imposter complex, it's probably not what you were looking to step into.

    Referenced in the Show:
    • Board of Your Life
    • Bethany Webster, The Mother Wound
    • Amy Cuddy
    • Starring Role Playbook
    • Imposter Complex 101 Video Series
    • Your Starring Role Academy

    (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

    Connect with Dana + Tanya
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • Tanya: Website / Facebook / Twitter
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 191: How to be Heart Centered & Profitable at the Same Time with Dana & NJ Apr 11, 2017
    Show notes

    In the ever changing world of business we've seen lots of trends come and go. More recently a movement of mostly female entrepreneurs has emerged describing themselves as being "heart centered" - and we totally love the phrase

    However, it seems like many people struggle with thinking that being heart centered and profitable in business are mutually exclusive. In this episode, NJ and I are digging into what it really means to be heart centered, and how you can do so without selling yourself or your business short.

    Listen + subscribe on iTunes // Stitcher

    Let's unpack what exactly heart centered IS about.....

    The golden rule & paying it forward

    In the beginning of our conversation NJ talks about how the way that she loves to infuse her heart into her business is by mentoring other women who are just starting out in a similar space that she did. She says it's to her to be generous with her knowledge in that way because she views it as "paying it forward" since someone invested in her freely when she was just starting.

    To her, it's not a sacrifice to mentor these women, but a gift she enjoys giving that she knows makes a direct impact. This is how she feels most led to give of herself, and when it comes to her actual work - she never does it for free, because she has to earn a living!

    When considering being "heart centered" you also want to remember that people and their knowledge and skills and passions are valuable, just like you and yours are, and it's important to treat others the way you want to be treated. (That means always being ready to pay people!)

    Being generous is ways that actually make an impact

    It can be easy for us to think that in order to be good people or business owners we need to give things away, when in reality, what makes us heart centered isn't simply the act of giving....but rather, being mindful of what and how we are giving.

    Consider the actual impact of what you're thinking of giving someone. Will it really help them? Or could it possibly hinder their progress in their own life journey? Is it actually going to meet a need for them in a way that will move them forward?

    There's a reason why every single successful entrepreneur talks about how the journey is the important part, not necessarily the finish lines. Make sure that, in your attempts to be generous and "heart centered" you're not robbing someone else of their opportunity to get scrappy on behalf of their dreams and growth.

    Being honest with yourself & others

    Another part of being heart centered is being honest about where you're at all the time - with both yourself and others! Don't say yes to things because you feel like you "should." Doing that wastes everyone's time.

    Understand what will serve both you and others, then do more of that and less of anything else. Be honest about what is actually purposeful and what is just people-pleasing, guilt or obligation.

    And now let's look at what heart centered IS NOT about....

    Giving yourself away for free

    When giving stuff away for free you have to consider what your long range objectives and end game are. There are tons of ways to be generous and heart centered without "ripping yourself off," as NJ put it.

    Always weigh the cost of what you're considering giving away and whether there is a positive tradeoff in terms of your life and business.

    You, your skills and your work are valuable - there is no rule anywhere that says you to be a good person you have to give yourself away for free!

    Being a heart centered business owner isn't about giving yourself away for free....it's about bringing your best self to the table, at the service of others, and being driven to make other peoples' lives better by living yours the best way you can.

    When you know and own your worth, others will reflect that back to you.

    Making decisions from your heart

    We want to wrap up by clearing up the misnomer that being heart centered means making decisions about your business from your heart. It doesn't mean you should make decisions based on what feels like you're giving from a place of love.

    In order to be heart centered about who you serve, you have to be head centered and gut centered about how you're building your business so that you have the space and resources to use your heart when it makes sense.

    Sponsor Spotlight: Thinkific

    You all know just how much I love online courses and think that anyone with knowledge or expertise in an area should take that knowledge and turn it into a resource to share with others.

    That's why I'm SO pumped to share Thinkific with you, the online course platform that I use and love for all Boss Mom courses.

    Thinkific is dedicated to helping businesses grow through online education, and helping you easily create, market and sell online courses. This easy to use, all-inclusive resource will change your life – seriously.

    Go check out boss-mom.com/thinkific to learn more and try Thinkific FREE for 1 month.

    Connect with Dana & NJ
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • NJ : Website / Instagram (her total happy place)
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 190: 50 Shades of Grey Lessons for Your Business with Dana Apr 07, 2017
    Show notes

    Totally gotcha with the title, didn't I? I know...and it was completely intentional ;) In case you haven't noticed, over the past few years the 50 Shades of Gray books and movies have taken the world by storm - and for good reason! In terms of subject matter, they are pretty controversial, but clearly people have eaten it up.

    Recently I had a conversation with a friend chatting about some interesting correlations I see between business and themes from the book/movie series and decided to dive into them from a business perspective to hopefully entertain you a little bit while imparting some serious golden nuggets.

    Listen + subscribe on iTunes // Stitcher

    A few lessons we can learn from 50 Shades of Gray that apply to business....

    1. Everybody has a match

    The truth is, no matter how crazy you think your freak flag is, someone else is secretly flying that same freak flag and is a great match for you. But if you never fly yours, how will they find you?

    Don't ever stop being yourself or hide the true you away because you're afraid of what other people think or that they won't "get" you. I promise that their are people out there who will totally get you, and those are the people you want in your life and as part of your business.

    The point isn't that you can be more helpful when you're being yourself (although that's true!) The point is that everyone has a match out there and when we are authentically ourselves, in life AND business, we will attract the right kinds of people for us.....even if it's kinky or strange ;)

    2. Our past doesn't have to dictate our future

    Just because something you did before totally tanked doesn't mean the next thing you're doing is going to totally tank! Case in point: I thought the first 50 Shades of Gray movie was completely awful. But things changed and evolved, and the second movie I absolutely loved.

    It's the same in our businesses. Just because we produce something that fails or doesn't work as well as we were hoping, doesn't mean everything we're ever going to do will have the same result.

    If we do it right, we learn from our mistakes, learn what didn't work, and move forward. We have to keep trying, keep going keep moving forward because we never know when the thing we make is going to totally explode and be amazing. Don't let hiccups from the past keep you from building the next thing.

    3. Know your audience

    It's super obvious that the 50 Shades franchise has been so wildly successful because they knew what their audience wanted - to feel like they could relinquish control and have some of the weight of constant decision-making taken of their plates. Women everywhere dream of living a free, exciting, exhilarating life which is the kind of picture that was painted in these books and movies.

    In business it's important to know who you're trying to reach, what they need and what they want. We need to know the trigger points that will draw people in, keep them excited and coming back for more time and time again. It's our job to paint a picture of the world they want to live in....and make it a possibility for them.

    4. Make people's lives easier

    From a business perspective what probably ALL people want at some point or another is freedom of the weight of constant decision-making. That's the whole premise behind the 50 Shades of Gray story. As business owners we want to be Christian Gray.....we want our people to trust us and know that we have their best interests in mind and will take care of them.

    What we need to offer is an easier way, an easier path, an easier solution. Then we need to back it up with accountability and support and love. Following that formula, I guarantee anything you do will have the right people coming back time and time again.

    Episode Sponsor: Boss Mom Facebook Group

    Are you ready to connect with an absolutely AMAZING community of over 15,000 incredible boss moms for some fun, friendship, connection and tons of support (and dance parties!)??

    Click here to join us in the Boss Moms Facebook group - and be sure to let us know what you thought about this episode, we just love your feedback ;)

    Connect with Dana
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 189: EntrepreFriendships and Seeing The World in a New Way with Monique Melton Apr 06, 2017
    Show notes

    Ladies, hold onto your seats for this episode because you are about to have your world rocked (in the best way). Today I am diving deep into topics like mental health and racial reconciliation with Monique Melton, a relationships coach, Creator of the Esther 4:14 Experience, speaker and author of EntrepreFriendships.

    For Monique, all of her work is central to building relationships and helping women do the work they're called to do. She is a natural big, bold dreamer, a deeply rooted woman of faith, a proud Navy wife and mama to two little ones who believes it's not about your comfort - it's about your growth (which I just LOVE!)

    Seriously, you are going to want to tune in for this one. I promise you will be challenged and stretched and have your eyes opened in a way that will help you proactively move forward with purpose in how you live your life and run your business as a boss mom.

    Listen + subscribe on iTunes // Stitcher

    Monique's Boss Mom Journey

    Monique's journey as a boss mom began in college roughly ten years ago when she worked as a professional makeup artist while studying sociology and psychology, before going on to study two years of graduate level clinical counseling at John's Hopkins University.

    Over the past ten years she's graduated college, gotten married, had two babies, stopped doing makeup, and grown into the place she's at now where she really focuses on helping women create community and thriving relationships as their develop brands and businesses that make an impact.

    She talks about how she's gotten to a place of being able to combine #allthethings she loves into her business, which is what it's all about for her.

    When discussing her entry into motherhood, Monique describes it as being completely devastating due to a traumatic first birth experience, and struggling with postpartum mood disorder after both of her pregnancies.

    "I used to feel like motherhood destroyed my life." (7:38)

    She shares though, that now she's come to realize that motherhood was the best thing that's ever happened to her because it has forced her to grow and stretch and learn, and challenged her to rise above everything she thought she knew about herself to become who she was created to be.

    After the birth of both children she took a break away from work, which meant that when she was ready to return she had to go through seasons of rebuilding. These seasons helped her grow to value taking time to think through and reflect on how you're spending your life.

    "I really appreciate taking time out to reflect and to think and process, and to not necessarily do but to just let yourself experience quiet and calm and just really hear what is next, and what is going on in your heart." (9:35)

    After the birth of her second daughter, she really questioned what she was doing and what she wanted to do with her life, which is what lead to her walking out what she's doing now.

    She mentions that it's important for us to be open to that reflective process because we are constantly changing and evolving, and that needs to be reflected in everything we do.

    Integrating Your Passions with Your Business

    Struggling through seasons of mental illness really "put a monkey wrench" into things, Monique shares, but overcoming it has led to her becoming a much more compassionate and loving person.

    "I did not go through that to keep it for myself. We're all connected and so to keep your experiences for yourself, I feel like that's selfish. We're not living a life to live it alone, so if my experience is not just about me, how dare I keep it to myself because I'm afraid of what people might think?" 12:51

    Monique is a living example of infusing what matters to you into the work you do, and she cares deeply about building strong relationships, normalizing conversation around mental health, and normalizing conversation around racial reconciliation.

    Regarding mental health, she has this to say (which is amazing):

    "You might still have disturbing thoughts or you might still have seasons of depression. It doesn't mean that something's wrong with you or you're broken and all these things. It just means that this is a part of your journey and that it can get better. There's certain things that you're going to need to do in order to cope, and that's fine - you don't need to compare yourself to anyone else." (13:51)

    Monique also feels similarly about building real, true connected community by having open, honest, respectful conversations about the struggles that we all face every day with race, religion, etc.

    "Well if we don't talk about it, how are we possibly going to heal and come together?" (14:27)

    At the end of the day, she says, it all comes down to relationships and love, which is what she's all about.

    The Importance of Having Hard Conversations

    I love this analogy that Monique mentions comparing how we care for our relationships to how we care for our bodies. If you only feed your body the things you want or crave, you'll never live a truly healthy, fruitful, fulfilling life of longevity.

    It's the same with relationships. If we avoid having real, tough conversations and only do what makes us happy or what feels comfortable in our relationships, that's not actually what's best for us. Over time we won't be able to interact relationally at an optimal level and we'll miss out on true connectivity.

    "You can't have connection without trust, vulnerability, open and honest communication." (17:56)

    We were created for community and to be in relationships, Monique expresses, and in our age of technology we've lost a lot of that real connection....which is why she's so passionate about correcting that through having honest, raw, vulnerable conversations that bring people together instead of continuing to push people further apart.

    On Integrating Racial Reconciliation with Business

    During this portion of our conversation, things start to get really interesting because Monique presents me with some really challenging points of view to consider when comparing my experience of life as a white woman in America with her experience of life as a black woman in America.

    She shares some beautiful thoughts on the focus needing to be about all women joining together as sisters to engage in compassionate conversation and elevate each others' voices, which is how she believes healing can begin to take place.

    She also strongly believes in the value of everyone making a conscious effort to open up conversations surrounding these topics in your business space and community, even suggesting that it's irresponsible not to.

    Monique posed the thought that, if we say we want to build community where people feel safe, loved and supported, but we aren't demonstrating care for the issues that affect everyone on a daily basis, we aren't truly able to serve our communities well.

    What YOU Can Do

    You know we're all about practicality here, so Monique has a few great recommendations for how to move forward with purposeful action after listening to this episode.

    The first thing is to actively seek out opportunities to engage in constructive, compassionate conversation with people of different backgrounds and perspectives. She says it's about education, enlightenment and figuring out together what we can do to identify actionable steps forward.

    She also encourages us to be bold and courageous because there is no easy or perfect, right way to make these conversations happen. We just have to show up and do it from a place of love and humility.

    Lastly, she mentions something profound, which is learning to take note of your behavior and perspective when building community. You want to focus on creating an INVITING atmosphere, not just a welcoming one. Monique says there is a difference between become welcome somewhere and being invited, which is what people really crave - the invitation.

    Recommended Reading to Learn More about Racial Reconciliation
    • Explaining White Privilege to a Broke White Person
    • 10 Books on Racial Reconciliation & the Church
    • Invisible Man by Ralph Ellison
    • Latasha Morrison of Be the Bridge
    • The New Jim Crow by Michelle Alexander
    • We Should All Be Feminists by Chimamanda Ngozi Adichie
    • Sister Outsider by Audre Lorde
    • Killing the Black Body by Dorothy Roberts
    • You Can't Touch My Hair my Phoebe Robinson
    • Overcome Limiting Beliefs
    • Steps to Build a More Inclusive Community
    • 3 Things to Do About Primarily White Speaker Lineups
    • Strategies to Build Unity in a Broken Community
    Referenced in the Show:
    • Cathy Olson, Love Inspired
    • Shine Brighter Together
    • Esther 4:14 Experience

    (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

    Connect with Dana + Monique
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • Monique: Website / Facebook / Twitter / Instagram
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 188: The Not So Obvious Ways to Self Care with Dana & NJ Apr 04, 2017
    Show notes

    Self care is one of those things we boss moms often talk about.....a lot more than we actually do. Am I right?? Boss mom life is not for the faint of heart as we constantly try to juggle #allthethings with as much grace as possible.

    In today's episode you'll hear super real conversation surrounding the realities of self care (or lack thereof!) and some of our thoughts and ideas on how to get practical and start making self care a greater priority.

    Listen + subscribe on iTunes // Stitcher

    When you go through seasons in your life or business where you're really stressed out, not taking good care of yourself, and constantly running, it's inevitable to experience the emotional peaks and valleys that come from feeling like life is outside of your control.

    The baseline things like rest, hydration, nutrition, exercise and recovery time are often the things that we give up first in the name of doing for other before ourselves.

    There's a problem, however, when we let that response become our default instead of prioritizing our own self care so that we can more effectively serve and give as we live our lives.

    When we talk about self care, we really aren't talking about the special, pampering things like massages and pedicures (although those things are nice too!) We are really talking about it from a perspective of taking a real, honest look at how you're doing and filling the gaps between where you're at and where you need to be.

    Here are a few questions to ask yourself to get started on the road to better self care, especially when you find yourself in a season of push, which you'll hear us talk about a LOT in this episode (because hey, that's where I am right now!)

    1. What is working?

    It's easy when you feel run down, worn out and ragged to feel like nothing is working and everything is a mess. We've all been there, right? But always keep this thought in your back pocket: the only thing that is ever the end of the world is the end of the world.

    Start first by assessing your life and finding the things that are working in this season. Celebrate those things, magnify them and make a point to give those areas more attention. What we focus on multiplies, so choose well!

    2. What isn't working

    Now it's time to get real and figure out what just isn't working so you can figure out how to problem solve and fill the gaps. The place to start is by identifying the things in your life that don't feel good or are resulting in less than stellar outcomes.

    For example, if I judged whether I was getting enough sleep by my productivity, I wouldn't necessarily think there was an issue. But when I judge it based on my level of patience with my kids or overall ability to cope with life, it's much easier to notice that lack of sleep is causing issues.

    Take the time regularly to assess what isn't working so you can address it and make the necessary adjustments.

    3. What matters MOST?

    Too often we sacrifice the things that matter most and kill ourself doing things that.....*drumroll*.....don't really matter! Now what kind of sense does that make??

    Remember when you decided to become your own boss so you could be the one in charge and create something that allowed you to live in freedom? You get to do that in your LIFE, not just your business! Decide what's most important, and set your priorities up to reflect that.

    At the end of the day, when you can answer (truthfully!) each of these questions, you'll be well on your way to making things better. Good self care begins with good self awareness....and all that's left to do is mix in a healthy dose of purposeful action.

    There are tons of steps that you can take to improve your approach to caring for yourself, but here are a few ideas to get you started.....

    1. Find support

    For me, hiring a team has been my greatest form of self care because it has made the greatest impact on my ability to balance life and business better. For you, it may be factoring in more time with friends, or getting yourself into therapy or joining a new fitness class. Whatever it may be, make sure that you feel supported, so that while you try to care for yourself well, others can come alongside and care for you too.

    2. Let things go

    Sometimes the best self care starts with letting things go because they aren't sustainable or the things that matter most. It might be scary, but don't let fear keep you stuck in places that aren't good for you. Be realistic about the season you're in, and go back to your answers to the questions above when you need direction about what to keep and what to let go.

    3. Set boundaries

    Along with letting things go, it's super important to learn how and when to say no and set good boundaries (which, admittedly, I stink at!) And it's not just about setting boundaries for yourself - it's about setting boundaries with others too. How you treat yourself is how you will train others to treat you.

    Bottom line: you are WORTH taking care of, and in order to thrive as a person and a CEO, you need to start taking better care of yourself TODAY. It can feel easier to continue to self sabotage rather than be honest with yourself and create better habits, but you will inevitably burn out and be totally useless to yourself and everyone else. And you were made for so much more than that.

    Referenced in the Show:
    • Fringe & Fitness Water Bottle

    • Kelsey Van Kirk

    • Allie Casazza

    • The Purposeful Home Podcast

    • Boss Mom Retreat

    (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

    Sponsor Spotlight: Thinkific

    You all know just how much I love online courses and think that anyone with knowledge or expertise in an area should take that knowledge and turn it into a resource to share with others.

    That's why I'm SO pumped to share Thinkific with you, the online course platform that I use and love for all Boss Mom courses.

    Thinkific is dedicated to helping businesses grow through online education, and helping you easily create, market and sell online courses. This easy to use, all-inclusive resource will change your life - seriously.

    Go check out boss-mom.com/thinkific to learn more and try Thinkific FREE for 1 month.

    Connect with Dana & NJ
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • NJ : Website / Instagram (her total happy place)
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 187: Knowing Your Business Opportunity Cost with Dana Mar 31, 2017
    Show notes

    Recently I was taking with someone about this subject who suggested that it would make a great podcast episode - and I totally agreed, so here we are!

    Knowing and understanding the concept of opportunity cost in both life and business is super important, and in this episode I'm breaking down what exactly it is, how to assess it and how to use it as a tool to make better decisions.

    Listen + subscribe on iTunes // Stitcher

    If you have ever been in business, sales, gambled or just know someone who likes this phrase, then you've heard the term opportunity cost before.

    Here's how I like to think about: opportunity cost is the cost of continuing on one path at the expense of a pursuing a potentially better path.

    You know I love a good analogy, so here are a few real life, practical examples of opportunity cost that might help you grasp the concept a little better.

    Example 1:

    If you are gambling, there is an opportunity cost to continuing to put money into the pot even when you think your hand won't win, simply because you're already invested.

    At some point you have to recognize and evaluate the opportunity cost, cut your losses and run otherwise you'll continue to bleed money and lose the game entirely.

    Here's another example for you....

    Example 2:

    Let's say you're dating someone that you know isn't right for you long-term, but you're staying because you've invested time, energy and emotions into the relationship.

    The longer you stay, the greater the opportunity cost because you're potentially missing out on the opportunity for something that would be much better for you in the long run.

    Example 3:

    If more time freedom is important to you in your business, but all you're spending all your time trading hours for dollars as opposed to creating passive income streams, your opportunity cost will grow higher every day that you continue that pattern.

    The Reality

    We have to learn how to consistently measure the opportunity cost of what we're trading now at the expense of something better.

    If you never stop and make that assessment you're always going to be stuck in the same rate race.

    In any area of life or business that isn't working the way you want it, there is an opportunity cost involved with not addressing it, and we need to know what that is in order to make better decisions and appropriate pivots.

    Start by asking yourself what situations you may be dealing with right now that are costing you better potential opportunity? What are you holding onto that would be better moved on from or switched up?

    One thing I want to mention: there should hopefully be some things in your life and business that you don't need to count the opportunity cost for, because it's working and you're happy. Don't look for problems where there aren't any. Just be happy!

    However, for the other things that you aren't 100% positive about, you need to develop a process for deciding when it's best to cut your losses and change course OR what deciding factors are going to help you continue moving forward.

    And hey....if you've just been skimming through this article without actually listening to the podcast, now's the part where you need to click play because I'm sharing a SUPER personal story about why I really wanted to name this episode "Don't Wait Until Your Business Throws a Spoon at You." Trust me.....you want to listen ;)

    We invest a lot into our businesses, just as we invest a lot into our families. We love what we create and usually feel a massive connection to the investments we've made. This is all normal and fine.

    Just don't feel let those feelings keep you stuck in patterns that aren't working out in your favor. Learn how to recognize the opportunity cost of what you're doing and how to cut your losses and move on to bigger, better things when it's time.

    Episode Sponsor: Raising Your Business

    Raising Your Business is an 8-week self-guided course that walks you step-by-step through the 10-point path you need to follow in order to raise and nurture a truly successful business.

    This program is perfect for you if you've started your business, but don't feel like you are super clear on how you will structure your brand, programs, pricing, and content. If you know what you want, but don't know how to get there, then this is a great fit!

    If you want to know more about Raising Your Business, be sure to check out my newest live workshop, Your 10 Point Path to Raise a Successful Business, where I will walk you through the process to ensure you're raising your business the right way. Save your spot today!

    Connect with Dana
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 186: How to Transform Your Finances with Jen Hemphill Mar 31, 2017
    Show notes

    Money and personal finance is something that can make a lot of people's heads spin, and chances are you may be one of them! Today's guest is the amazing Jen Hemphill, a Motivational Money Coach, an AFC® (Accredited Financial Counselor) and host of the Her Money Matters Podcast.

    Jen is super passionate about helping busy, ambitious women transform their finances from being overwhelming to bringing joy, simplicity, and confidence. When she's not talking money, she enjoys photography, coffee, chocolate, traveling, working out and spending time with her husband and two boys.

    I just know you're going to love what she has to say, so go ahead and jump in below!

    Listen + subscribe on iTunes // Stitcher

    Jen's Boss Mom Journey

    Jen describes the start of her journey beginning back in 2000 when she married her husband, becoming a military spouse and living in the middle of nowhere.

    Soon after, Jen recognized that it would be impossible to sustain career stability for herself, so she began brainstorming what she could do moving forward, also knowing she and her husband would soon begin growing their family.

    "I wanted to have my cake and eat it too. I wanted to be at home with the kids, and I wanted to have a career." (1:43)

    When her oldest child was born a few years later, she made the decision to stop working (a difficult decision at the time as she earning more at her job than her husband).

    Despite going from two incomes to one and bringing in substantially less income, she dove in, managed the money well and made it work (though she couldn't tell you how, now!)

    Over time she became sought after by friends, family and others for financial advice as people saw the kind of lifestyle Jen and her family were able to live on their reduced income. And that's when the entrepreneurial bug bit.

    "I realized that was really my calling, that was my strength - being able to teach people about personal finance." (4:55)

    What is Personal Finance Exactly?

    Jen explains that personal finance isn't just about budgeting, saving money, paying off debt, etc. It's ultimately about learning to become your own money expert over time.

    There are so many wonderful money gurus out there to learn and glean from, and they give fantastic advice. But the problem is that we often tend to hold tightly to the one size fits all principles shared by these gurus and forget to tune into OUR needs and desires financially.

    "The money experts out there are experts in money, but they're not experts in you." (6:19)

    The backbone of Jen's business is empowering women to really learn how to become their own money expert by staying tuned into their wants and desires and being specific and intentional in setting and reaching their financial goals.

    She encouraged women to look at things with a long-term, big picture perspective and have a holistic approach to how you handle your finances.

    Keep it Simple & Do What Works

    The simplification of personal finance is something that can feel overwhelming and out of reach for a lot of people, which is why Jen is so passionate about keeping things as simple as possible.

    She says that's "her thing," stating, "the simpler it gets, the better it is!"

    We discuss the reality that complicated spreadsheets aren't the only way to go about managing your money, and the importance of figuring out the tools and systems that will actually work because you use them.

    How to Budget & Save Realistically

    Jen's first bit of advice when I asked her about where to start from a practical standpoint with realistic budgeting, is to acknowledge the fact that, like you, your finances are a work in progress.

    "I still mess up, and I'm transparent about that."

    But don't let the setbacks, missteps and mistakes hold you back from moving forward and growing.

    She says for most people, budgeting the fixed expenses is the easy part. It's the variable expenses that are harder to manage and get people overwhelmed to a point of just ignoring their financial planning instead of owning it.

    Jen encourages us to be intentional about making decisions regarding how much money we will spend on things, breaking it down into consistent monthly numbers and then separating that money and treating it like bill money. Getting things automated would be even better!

    When it comes to saving, you also need to treat that money like part of the bills. Come up with research rough estimates, and then break your total number down based on the number of months you'll need to save for something.

    Get it automated by using something like a virtual envelope system, which will allow you to "set it and forget it" as you watch the money accumulate and you never have to worry about those variable (and sometimes unpredictable!) expenses.

    Managing Family, Finance & Business

    When I asked Jen how she manages juggling all the things she does, her answer was:

    "I ask myself, 'How did I get myself into this?!" (28:49)

    She goes on to share her struggle with prioritizing self care and has been actively trying to improve in that area of her life because she knows it makes a world of difference.

    One of the biggest things she has worked through in recent years is learning to give herself permission and grace to not have to do it all and be perfect, advice that we could all stand to take to heart as the hardworking boss moms we are.

    Referenced in the Show:
    • Ashley Shelley Budget Notebook
    • Eating Clean Cooking Dirty
    • Mint.com
    • PowerPay.org
    • Tonya Rineer

    (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

    Episode Sponsor: Trello

    Are you tired of trying (and feeling like you're failing) at juggling #allthethings in your life and business? I've totally been there, but the day I discovered Trello my life (and business!) completely changed - for the better!

    To show you what I'm talking about, I've put together an epic FREE training on how exactly I use Trello to organize my life and business and manage my team like a total Boss Mom!

    Over 6,000 women have used this training to bring more balance, organization, peace and productivity to their lives and businesses, and I want YOU to be next. Click here to get instant access now.

    PS: Did I mention it's totally free? The training AND Trello itself! #winning

    Connect with Dana + Jen
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • Jen: Website / Facebook / Facebook Group / Twitter / Instagram
    We love hearing from you!

    If you've got a question about today's episode or want to leave us some inbox love, you can email us at hello@boss-mom.com. Or, you can always find Dana hanging out in her happy place, the Boss Mom Facebook Community.

    We would also LOVE it if you'd leave a podcast rating or review for us on iTunes! We know it can be kind of tricky to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

    1. Launch Apple's Podcast app.
    2. Tap the Search tab.
    3. Enter the name of the podcast you want to rate or review.
    4. Tap the blue Search key at the bottom right.
    5. Tap the album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
    9. Tap the Stars to leave a rating.
    10. Enter title text and content to leave a review.
    11. Tap Send.

    Episode 185: How to Decide if It's a Yes or a No in Your Business with Dana & NJ Mar 28, 2017
    Show notes

    A huge part of running a successful business and embracing your role as CEO of your business is learning how to become a good decision-maker. But let's be honest: knowing how to make the best decisions for both your business and your life can be super hard.

    In this episode NJ and I are exploring a few thoughts and strategies for determining what things should get your "yes" and what things should get your "no" in business.

    Listen + subscribe on iTunes // Stitcher

    Specifically, we are diving into how you can best decide which opportunities you're going to pursue, and which opportunities you're not. NJ and I both have different internal default settings and varying strengths and weaknesses, so you're going to get a great, well-rounded perspective into this tricky subject!

    Here are a few solid questions to help you in your decision-making process.

    1. Do you have the capacity?

    Knowing your capacity and bandwidth is SUPER important, because if you aren't honest with yourself and others in this area, you're going to consistently over-promise, under-deliver and overwork yourself at the expense of what matters most (typically your self care, your family, etc).

    2. Does it align with your business goals?

    You can't (and shouldn't!) say yes to everything, so be really clear about why you're saying yes. Does the opportunity you're considering make sense with regard to what your business goals are? Ask yourself three sub-questions here: What are my business goals? How would this opportunity support my goals? Will this opportunity set me back from meeting my goals in any way?

    3. Will it move your business forward?

    This stems from the last question about aligning with your goals. When you know what your goals are, then you can determine if the opportunities you're considering will significantly move your business forward in any way. At the very least, you don't want to set yourself back. Ideally, you want to save your "yes" for those opportunities that will really move you and your business forward.

    4. Does it fit within your schedule constraints?

    This is an obvious one, but we too often act like our schedules have no limitations (when really, the exact opposite is true and time after time we sacrifice things of great importance.) Consider whether your schedule can really accommodate the opportunities you're considering. What will the effect of saying yes have on you? What about your family? Others?

    5. Is the cost worth it?

    Determine how much it will cost to say yes to an opportunity, and work backwards to figure out whether the tradeoff will be worth it. Maybe something that has a high initial cost is worth it because of a beneficial long-term payout. But maybe it will just be a lot of money spent with nothing really substantial to show for it from an investment perspective. Be rational when considering whether something is worth investing your time, energy and finances in.

    6. Is it going to serve your position as an expert in your niche?

    You want to be strategic in everything you do and sometimes opportunities will arise that won't serve you and the platform you're trying to build for yourself. Think about how saying yes to something will position you to look to others. Will it improve people's perception of you or damage it?

    7. How will you be able to leverage it?

    Know with a decent amount of certainty the specifics of how you will leverage an opportunity long-term before you say yes. If you can't leverage something, it's probably not going to be worth your "yes."

    Referenced in the Show:
    • Notting Hill

    • My Best Friend's Wedding

    • Pretty Woman

    • Sing

    • Mommies Helping Mommies

    • She's Building Her Empire Live

    • Boss Mom Minis One-Day Workshop

    • Amazon Fresh

    (Just FYI, some of these links may be affiliate links, which means if you make a purchase using the links I may receive some love in return!)

    Connect with Dana & NJ
    • Dana: Instagram / Boss Mom Facebook Community (her total happy place)
    • NJ : Website / Instagram (her total happy place)
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