The Boss Mom Podcast

Latest Episodes:

Hook your audiences' emotions & reel them in with a laser-focused story w/Park Howell Jun 02, 2022

Show notes

In today's world, there's so much information out there and people are too exhausted to implement what they have learned.

How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us?

The answer is choosing your one thing and talking about it with a good story.

In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World's Most Industrious Storyteller, Park Howell talks about how to efficiently share your 'one thing' with people using the ABT story-telling framework.

"Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you." - Park Howell

3 Things You'll Learn in This Episode

The importance of focusing on ONE thing in your storyHow do you go through the process of selling a singular narrative, so you don't confuse and lose people?
The three forces of a good storyHow do you make people care about what you say and offer?
How leveraging good stories help your businessWhat's the link between story-telling and business success?

Guest Bio

Park Howell is known as The World's Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.

For more information, head to https://businessofstory.com/.

LinkedIn: https://www.linkedin.com/in/parkhowell

Facebook: https://www.facebook.com/businessofstory/

Instagram: https://www.instagram.com/parkhowell/

Twitter: https://twitter.com/ParkHowell

An inside peek at my 5-year vision board & what we're building May 26, 2022

Show notes

As Boss Moms, we all have these big beautiful goals and things we wish for the world but we get so stuck in the logistics of our lives. How do we know if what we're doing right now is building towards what we want in the future?

I recently turned 41, and there are so many things I'm excited about, including all the things I'm planning to do in my business.

What is my true dream and desire for Boss Mom? In this episode, I'm going to give you a peek inside my 5-year plan and some of the amazing things I'm working towards.

"My true dream and desire is that I can help a million women wake up in the morning and not question how valuable, needed or worthy they are." -Dana Malstaff

3 Things You'll Learn in This Episode

Why we need to have a beacon of lightHow does having a vision help us to say yes or no to the right kinds of things?
The little tiny things we've done over time to build the community we wantWhat makes us question our value, and how did we build our community to help women feel the value of contribution?
Why I want to change mentorship and educationWhat is the bigger goal and desire behind the non-profit I want to build?

What does building a business with integrity actually look like? May 19, 2022

Show notes

With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter?

If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they're known for is important.

What does having integrity actually look like in what we offer and how we sell it?

In this episode, I'm going to share why we need to work hard to live up to what we're promising people.

"Integrity is being clear on the result we're going to give people, whether or not we've actually experienced that result or if we're still in the middle of it." -Dana Malstaff

3 Things You'll Learn in This Episode

Why integrity mattersWhat happens when we don't build a business with integrity?
Why brutal honesty isn't necessarily integrityTo have integrity, do we have to tell people how difficult and painful it will be to get the results they want?
The importance of knowing the limitations of our helpCan we have integrity in our businesses if we're still in the thick of the problem we're trying to solve for people?

She Invents Toys for a Living! A Delightful Conversation on Creativity & The Toy Industry w/Azhelle Wade May 12, 2022

Show notes

As parents, toys and play are a BIG part of our lives, but we don't often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business.

Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I'm joined by a woman who not only invents toys, but is also actively coaching toy inventors.

What goes into taking a toy from idea to product? In this episode I'm joined by inventor, "The Toy Coach" Azhelle Wade to talk about the ins and outs of the toy industry.

Toy companies realize that it's important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade

3 Things You'll Learn in This Episode

How to objectively vet an ideaIf you want to invent a toy, how do you know if you have a good idea in the first place?
The effect of digital play on toy designHow have online retailers, video games, NFTs and even YouTube impacted toys?
The process from idea to a toy people can buyWhat steps can toy inventors take to get their creations carried in a large retailer like Target?

Guest Bio

Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She's worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL.

For more information about Azhelle's program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.

It's All About The Messaging: How To Up Your Branding Game w/Naomi Gee May 05, 2022

Show notes

Success in business always comes down to one thing: branding.

With the right branding, we can reach whatever goals we set for ourselves. The only question is, what does the 'right' branding actually entail?

More importantly, is it possible to get that branding right without adding a ton of work to our plates?

In this episode, brand strategist and StoryBrand Certified Guide, Naomi Gee shares the simple, yet effective way to come up with brand messaging that delivers results.

3 Things You'll Learn in This Episode

How to strike a balance between verbal and visual brandingWhat's most likely to help us resonate with our target audiences: unbelievable images, or powerful words?
One way to assess if your message is clear, todayAre we forgetting to share a vital piece of information that could determine if people choose to work with us?
How to change the way we think about introducing a 'problem'How can we outline the problems our businesses solve without coming across as negative?

Guest Bio-

Naomi Gee is a Brand Strategist, Designer, and StoryBrand Certified Guide. She helps businesses transform from cute but forgettable into a recognizable brand their audience needs - all without adding 100 marketing tasks to your to do list.

To find out more, go to:

https://naomigee.com/

https://naomigee.com/15

https://www.instagram.com/naomigeedesign/?hl=en

https://www.linkedin.com/in/naomi-gee

Feel All the Feels: Heather Chauvin On the Power of Accepting Our Emotions Apr 28, 2022

Show notes

Being human, a woman and a mom comes with a whole lot of emotions, but we don't often give ourselves the permission to really feel them. When we suppress our feelings, we're hiding from ourselves, and operating without some very important insights.

As uncomfortable as it is, learning to embrace our emotions is a life changing act that will create more alignment.

How do we get into conversation with our feelings, and uncover what they are trying to tell us? Why is deep self-trust so powerful?

In this episode, host of "Emotionally Uncomfortable", Heather Chauvin returns to talk about the important work she's doing - helping women and moms do the inner work to fully accept their emotions.

"If we go to that inner world and use our language, behavior and emotional states to guide us back home to ourselves, this is how we create alignment." -Heather Chauvin

3 Things You'll Learn in This Episode

Why we struggle to tap into our emotionsHow do we work through the need to be in control all the time and make space for our emotions?
Two simple questions we can ask our own emotionsWhat makes a specific feeling show up, and how do you find out what it means?
How to develop deep self-trust as a momAs moms it's so easy to obsess over our actions and choices and whether they are ruining our kids. Is there a healthier way to deal with this?

Should You Follow Marketing Trends on Social Media? Apr 21, 2022

Show notes

Social media often feels like something that diverts our attention and causes us to do more than we need to, but there's no denying that it has value in growing our businesses.

The challenge is, there are so many social media trends constantly coming at us, it's hard to know what to take action on, and what we don't need to be paying attention to.

How do we identify a trend that's worth following? In this episode, I'm going to share a simple way to decide what social media trends we need to be focusing on.

"Instead of looking at trends, look at what feels right for you, authenticity will always shine through." -Dana Malstaff

3 Things You'll Learn in This Episode

Marketing trends vs. marketing truthsWhat is the connection between human behavior and the trends that stick?
How to identify a trend on its way outIs the best time to pick up a trend at the beginning or towards the tail end?
If the dancing and pointing TikTok trend will be around foreverWhat social media trends do I see sticking around for years?

Teaching Your Kids About Sex Doesn't Need to Be Awkward, But it Does Need to Happen w/Cath Hakanson Apr 14, 2022

Show notes

There is no 'right' way to talk about sex with our kids. How we choose to do it is deeply personal, and no one else should ever dictate how we do it.

That said, sometimes, hearing how others have done it can be incredibly helpful. The only question is, in a world where it's so easy to be judgmental, where can we actually have those conversations?

In this episode, Founder of Sex Ed Rescue, Cath Hakanson shares her suggestions on the matter.

Disclaimer: because this episode deals with a sensitive topic, I'd suggest listening to it away from your children.

3 Things You'll Learn in This Episode

When to have 'the talk' with our kidsThe 'birds and the bees' conversation used to happen with 12 to 13 year olds, but should we start having the talk earlier on?
How to change the way we think about sex educationIs talking to our kids about sex giving them permission to seek it out, or is the opposite true?
Why sex education is more important today than ever beforeWhat is it about today's world that makes sex education so vital?

Guest Bio-

Cath Hakanson is an experienced author, sex educator and mother of two who provides accessible and down-to-earth information for parents on how to talk children about sex.

To find more titles and resources to help with sex education go to https://sexedrescue.com/

And join Cath's Facebook group at: https://www.facebook.com/cathhakanson

A Productivity Plan for Overwhelmed Moms: How to Conquer Our Goals Without Burning Out w/Cara Harvey Apr 07, 2022

Show notes

For moms juggling family and business, productivity and efficiency can feel near-impossible. Everything we have going on can leave us feeling overwhelmed and guilty about not meeting our goals, but we don't have to, if we have the right plan.

Society tells us that we have to hustle around the clock to be successful, but that doesn't take a mom's schedule into account. Is there a way for us to work without burning out? How do we manage our schedules and to-do lists in a more purpose-driven, aligned way?

In today's episode, I'm joined by productivity mentor, author and founder of A Purpose Driven Mom, Cara Harvey. She shares how we can conquer our goals and say yes to what matters without burning ourselves out.

3 Things You'll Learn in This Episode

Why aiming for perfection leads to procrastination We won't always have large chunks of time to get things done. How do we use little pockets of time to make progress on our goals and move our businesses forward?

The Learn, Plan, Do method How do we take on new tasks and gain new skills in a way that doesn't leave us feeling so overwhelmed that we end up quitting?

How to say yes to what matters When you're growing a business, everything feels imminent and urgent. What strategies can we use to prioritize what needs our attention?

Guest Bio

Cara is a wife, mom to a 15-year-old stepson, 6-year-old daughter, 4-year-old son, woman of God, productivity mentor, author, speaker and founder and host of A Purpose Driven Mom. She works as a mom empowerment coach and her mission is to provide women with the tools, resources, and community to reach their goals, empower themselves, find their happiness, and live a life by design. She does this via her blog, podcast, virtual community groups, and e-courses that help women learn to balance their lives, finances, schedules, health, and themselves!

For more information, visit https://apurposedrivenmom.com/, and follow @apurposedrivenmom on Instagram.

Get Cara's free 15 Minute Formula action guide here.

"The Magic Is In the Pre-launch": Why Live Launches Don't Work & What We Can Do Instead w/Brenna McGowan Mar 31, 2022

Show notes

Traditional, high-pressure, hustle-based live launches don't make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?

Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people.

How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers?

In this episode, I'm joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it's perfect for moms.

A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan

3 Things You'll Learn in This Episode

The 3 beliefs that make people want to buy from usWhat makes people decide to buy something from us and why do live launches work against this journey?

Why the pre-launch planning process is so criticalWe don't have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down?

If urgency is ever a good thingDoes it ever make sense for us to do a timed launch?

Guest Bio

Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don't serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy.

For more information on Brenna's program, visit https://brennamcgowan.co/ and follow @brennamcgowanco.

Get Brenna's free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/.

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