The Boss Mom Podcast

Latest Episodes:

How To Nurture Your Email List to BUY...Without Pushy Sales Tactics Sep 29, 2022

Show notes

If we want to grow our business while spending less time on social media, we need a way to nurture people to know, like, trust us and want to buy from us.

An email nurture system designed to build relationships makes this possible, all while reducing our reliance on social media and pushy sales tactics.

How does the permission sandwich system work?

In this episode, I share how to grow our businesses using email nurture.

If you've been running your business, creating content, doing all the things, but you're not seeing growth, then you most likely have a messaging problem and the Nurture to Convert Society might be able to help. Check us out and schedule a call to find out if it's the right fit for you.

www.nurturetoconvert.com

How to Leverage Community So You Get MORE Results with LESS Content Sep 28, 2022

Show notes

Using social media to grow our businesses puts the job of showing up, sharing, teaching and managing entirely on our shoulders - no wonder it's exhausting.

Is it possible to reach people, build authority and lead people to buy from us without social media?

In this episode, I share why building community is an easier path to growth.

www.nurturetoconvert.com

How To Build Authority OUTSIDE of Social Media Sep 27, 2022

Show notes

One of the key things we need to do in our businesses is build authority. We have to show that we're credible and trustworthy, an expert in our niche.

There are many ways we can go about building authority, and ladies, it doesn't have to involve crazy TikTok videos. In this episode, I share why social media isn't the only path to authority.

www.nurturetoconvert.com

How To Grow Your Business When You DON'T Enjoy Social Media Sep 26, 2022

Show notes

Human beings are naturally social - we enjoy talking to people, getting to know them, and hanging out, so why does social media feel like such a drag?

The reason we experience so much annoyance, cynicism, fear and hesitation around social media has nothing to do with the platforms and the people - it has EVERYTHING to do with our messaging.

In this episode, I'm going to share why we don't enjoy social media and how to start changing that!

Are You Cheating On Your Business? Sep 22, 2022

Show notes

If you thought of your business as a person with feelings, needs and dreams, you might just realize that you're guilty of cheating on it.

So many of us consider ourselves multi-passionate, but dabbling in multiple things could leave our businesses feeling neglected, which affects what we get out of them.

What are the signs that our businesses feel neglected and want to be loved on a little more? How do we show up if we want to show our businesses that we love and value them?

In this episode, I'm going to share the value of building a monogamous relationship with your business and how to renew your vows with it.

Maybe we're not getting what we want from our business because our businesses aren't getting what they want from us. -Dana Malstaff

3 Things You'll Learn in This Episode

What our human relationships can teach us about our businessesIf you thought of your business as a person with feelings, how would that change what you do?
How you hurt your business' feelingsWhat do we have to tell our business and how should we show up to let it know that it's valued?
Why our businesses end up feeling overwhelmed and neglectedHow do our businesses feel when we dump multiple projects on them and vacillate between a bunch of different things?

How to stop self sabotaging Sep 15, 2022

Show notes

How to Stop Self-Sabotaging

Have you ever felt like you're standing in your own way when it comes to reaching your goals? Maybe you've got big dreams for your business, but something always seems to stop you. That something might just be you. Yep, we're talking about self-sabotage today. In this post, we'll dive deep into how to stop self-sabotaging and start making progress toward the success you want and deserve.

So, grab a cup of coffee, get comfy, and let's figure out how to get out of your own way!

How To Fix Your Business Messaging So It Grows Sep 08, 2022

Show notes

When our businesses aren't growing, we're struggling with exactly what we want to say and social media feels hard - the problem lies in our messaging.

Our messaging is what gets people to care about what we do, and makes us authentic, intriguing and magnetic. It's the thing that makes someone think, "OMG, this is my person" when they hear what you have to say. If our messaging is in any way wishy-washy, confusing and messy, how do we hone it and make it more specific?

How do we start coming up with the things that will make us stand out? In this episode, I'm going to share why messaging is so important and how to dial it in.

When your messaging is honed in, you can't keep quiet. You can't not say what needs to be said. -Dana Malstaff

3 Things You'll Learn in This Episode

How to tighten up messy, wishy-washy messagingCan sharing on too many different topics actually do more harm than good?
Why our messaging makes everything easierInstead of trying to niche down first, should we put more effort towards honing our messaging?
Why our opinions are so valuable in our messagingWhat aspects make up the messaging of a business that's authentic and magnetic?

Before You Can sell A Course You Need To Do This Sep 01, 2022

Show notes

Courses are everywhere - everyone's talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it.

But before we even think of creating a course, certain things have to be in place because great content isn't enough, even if it's put together beautifully.

So what needs to happen before we create a course? Why is messaging so important? In this episode, I'm talking about how to get a course to work for you at the right stage in your business.

No matter how good your course is, if your messaging isn't right all the course has to stand on is what it teaches, and that's not enough. -Dana Malstaff

3 Things You'll Learn in This Episode

What gets a course to succeedWhy do some courses struggle even though they have awesome content?
Why our messaging has to be dialed inAs awesome as we are at what we do, there are other people in our space. How do we make sure we're putting our beacon out to the right people?
Why we shouldn't rush creating a courseHow do we know we're making a course too fast and creating a recipe for sales PTSD?

Why It's Ok To Take Longer To Grow Your Business Aug 25, 2022

Show notes

A lot of the messaging we hear in business today is all about fast growth, overnight success, and things falling into place quickly, and we feel bad because we aren't "successful yet".

Building a really great business takes time, and that's a good thing. We have to go through multiple iterations to figure out what works, and be the intern in our business before we can be the CEO.

If we forced our businesses to grow up faster we'd miss out on the powerful discoveries, market research, and incremental microshifts we get from slowing down.

In this episode, I'll share why slow growth is so much better than overnight success.

Why Decluttering & Creating Space is the Greatest Gift Moms Can Give Themselves w/Krista Lockwood Aug 18, 2022

Show notes

Moms are notorious for letting clutter crowd our space. We rarely feel like we have our own dedicated space in our homes, and we're always looking for a tiny nook and cranny to work and run our businesses.

Decluttering isn't just about having a cleaner, more organized house, it's about creating the space that supports our mental and emotional health. How does decluttering put us in creative flow and help us get more done?

In this episode, founder of Motherhood Simplified and Boss Mom Virtual Retreat speaker, Krista Lockwood returns to talk about the power of decluttering and creating space.

Our physical environment can support us in being who we naturally are. -Krista Lockwood

3 Things You'll Learn in This Episode

Why declutter benefits our businessesHow does a declutter aid our creativity and put our brains into go-mode?
How to create a nook of productivity in your homeDo we have to carve out a huge space for ourselves and our work, or could smaller actually be better?
How to eliminate visual, mental and emotional barriersHow do we clear away clutter so cleaning doesn't become a procrastination task or an excuse to avoid more important stuff?

Guest Bio

Krista Lockwood is the Founder of Motherhood Simplified, where she teaches decluttering for moms who don't want to be full blown minimalists. In 2013, she and her husband moved from Alaska to Florida with only one suitcase each. While she doesn't believe you need to go that extreme, she has been able to master the balance of having enough, but not too much. Krista strongly believes we all have what it takes to create the lives and homes we want, no matter what that looks like. On top of her courses offered on decluttering, Krista is the host of the Motherhood Simplified Podcast.

To find out more about Krista, head to:

https://www.facebook.com/groups/2010014145929427/

http://motherhoodsimplified.com/

http://motherhoodsimplified.com/podcast/

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