The BizChix Podcast: Female Entrepreneurs | Women Small Business

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421: Is My Niche Too Small? [understanding micro-niches] May 28, 2020

Show notes

Did you know that going small can help you grow big? This is an absolutely counterintuitive concept. But it works.

Going small can help you grow big.

One of the concepts I teach the most is the power of specializing and how it actually makes your business easier and more profitable.

But some of you ask, can a niche be too small? How do I know?

Today we're talking about micro-niches and I am thrilled to feature several BizChix community members who saw their business explode once they chose to serve small.

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This podcast was first published on BizChix.com/421. Listen to our sister podcast, Stacking Your Team, on your app or at BizChix.com.

420: Find Your Story and Get the Publicity You Deserve with Amanda Berlin May 21, 2020

Show notes

I believe every woman, including you, has an important story to share with the world.

Your stories help others see what is unique about you. It makes you memorable.

But how do you get your stories out there?

How do you know what will resonate with others and how do you get the media interested?

In this episode, you will get answers to those questions and so much more as I am joined by Public Relations Expert and Host of the The Empowered Publicity Podcast, Amanda Berlin.

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This episode was first published at BizChix.com/420. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.

419: [coaching] Should She Offer Classes or Hire More Providers with Lydia Paasch May 14, 2020

Show notes

Lydia Paasch discovered her passion for personal finance after she read her first Dave Ramsey book. After a career with one of the nation's top accounting firms and experience as an Advanced Certified QuickBooks Pro-Advisor, she now helps small businesses keep their books in order.

In this on-air coaching call, I help Lydia figure out the best next step for her growing bookkeeping business. She has started offering classes to draw more clients to her, but they are not filling as easily as she imagined. We discuss who her ideal client really is, how she can attract more of them and how to grow her team.

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Books Mentioned:

Profit First by Mike Michalowicz

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BizChix Episodes Mentioned:

241: Learn How to Profit First with Mike Michalowicz

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This podcast was first published on BizChix.com/419. Listen to our sister podcast, Stacking Your Team, on your app or at BizChix.com.

417: The Science of Mindset with Allison Jordan Apr 30, 2020

Show notes

One of the most important things we can work on right now as entrepreneurs is maintaining a positive mindset. Easier said than done, right? If you are trapped in fear and in a loop of procrastination, then how are you going to attract your right fit client?

Our guest today, Allison Jordan, is an expert on the connection between our gut, brain and nervous system and she joins me to discuss the biology behind my RESET framework for moving through mindset issues.

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Connect With Allison Jordan

Website
LinkedIn
Facebook
Instagram
Email: betterbellytherapies@gmail.com

Books, Tools or Events Mentioned:

The Big Leap by Gay Hendricks
Enthusiasm Makes the Difference by Dr. Norman Peale
RESET Your Mindset by Natalie Eckdahl
Stop Stomach Pain: How to Heal Your Gut and End Food Restrictions by Allison Jordan

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This episode was first published at BizChix.com/417. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

416: The Power of Experimenting: Embrace Ms. Trial and Ms. Error Apr 23, 2020

Show notes

Think back to the story of Goldilocks. Remember how she tries Mama and Papa Bear's porridge? One is too hot, the other too cold and then, she settles on Baby Bear's, which is just right.

I'm going to share my own entrepreneurial Goldilocks story of trial and error. It took me a long time to get to "just right."

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RESET Your Mindset

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BizChix Episodes Mentioned:

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This episode was first published at BizChix.com/416. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

415: [coaching] How Do You Take Your Local Service Business Online to a Global Audience with Devy Baseley Apr 16, 2020

Show notes

Devy Baseley has a successful business in Australia teaching French. While she wants to maintain her local business, she sees a lot of opportunities to take her business online and reach a global audience, especially clients in North America.

Devy has started to learn about online business. She has implemented a few strategies and is savvy already with social media. We dig into how she can use Facebook ads and her new Facebook group to grow the online component of her business.

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Connect With Devy Baseley:

Website
LinkedIn
Facebook
Instagram
Email: enquire@frenchspeak.com.au

Books, Tools or Events Mentioned:

Counting to 100

Other Links Mentioned:

Take the Kolbe test!

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This episode was first published at BizChix.com/415. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

413: It's Not About The Price with Melina Palmer Apr 02, 2020

Show notes

Why do we make the buying decisions we do? What leads us to say yes, when we might not have been planning to? What are the barriers to a potential client saying yes to you? How should we share testimonials?

In this episode, you will get answers to those questions and so much more as I am joined with Behavioral Economics Expert and Host of the Brainy Business Podcast, Melina Palmer.

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Connect With Melina Palmer

Website
LinkedIn
Facebook
Instagram
YouTube
Twitter
Email: melina@thebrainybusiness.com

Other Links Mentioned:

The Brainy Business podcast
Brainy Pricing Course (use code BIZCHIX for 10% off)
BE Thoughtful Revolution Membership Group (use code BIZCHIX for 10% off)

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This episode was first published at BizChix.com/413. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

412: [coaching] How To Increase Revenue When You Are At Capacity with Gena Lester Mar 26, 2020

Show notes

Gena Lester has a successful local service-based business, but she is at capacity. She wants to grow and there are a few options she can pursue.

In this on-air coaching call, we discuss ways to increase prices, ways to package her services differently, whether or not she should hire another provider, and how she could immediately get more time back with an executive assistant who helps both in the business and her personal life.

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Connect With Gena Lester

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Other Links Mentioned:

Download our FREE Hiring Resources!

Stacking Your Team Episodes Mentioned:

SYT 9: How We Hired an Executive Assistant

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This episode was first published at BizChix.com/412. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.

411: How To Pivot Your Small Business [Managing Changes During A Pandemic] Mar 19, 2020

Show notes

We are experiencing an unprecedented time in our world and it is having a direct and immediate impact on our economy, our communities and potentially our businesses.

I have buckets of ideas for you on how to pivot if necessary during this uncertain time and STAY in business.

Guess what? People are still going to purchase products and services during a pandemic. YES, our behavior is very much changed. Some of it is temporary, some of it will be long term. This time period will change us.

Your mission should you choose to accept it is to get into The Cognitive (rational) part of your brain and not allow emotion and fear to rule your decisions.

I am going to help you figure out how to anticipate the needs of others and be agile without seeming scattered. We are going to serve and build goodwill. We are going to follow the golden rule of business and treat others the way we want to be treated in business. And we are going to stay in business. We've got this my friend!

*****Join the BizChix Community***** Mindset Resources:

Click here to get our mindset resources.

Listen to Episode 343: R.E.S.E.T Your Mindset

Read R.E.S.E.T. Your Mindset: Silence Your Inner Mean Girl by Natalie Eckdahl

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410: What Happens After You Hire [interview with Shelli Warren] Mar 12, 2020

Show notes

What happens after you hire someone? This is a phase of having a team that is not often talked about. Luckily, we have an expert right here on the BizChix team and I am delighted to have our team and leadership coach, Shelli Warren, join me on the podcast today.

Shelli reveals the things you need to think about in terms of planning for someone's first day, training them in their new role, and how to give difficult feedback. Plus, I sprinkle in my own experiences along the way from being a team member at other organizations and on-boarding here at BizChix.

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Connect With Shelli Warren:

LinkedIn
Instagram
Email: shelli@bizchix.com

Other Links Mentioned:

Six Figures Lab

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This episode was first published at BizChix.com /410. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at https://bizchix.com/category/team/.

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