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    Business

    The Best SEO Podcast

    AI-Driven Visibility. Real-World Impact.

    Getting found, named and cited by AI search.

    Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

    Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

    The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits.

    Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday.

    If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either.

    The show explains it. EWR Digital does it. Get a free AI visibility audit at ewrdigital.com/ai-visibility-audit, or find more from Matthew at matthewbertram.com.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Navigating the Shifting Market Landscape with Top SEO Plugins Ep. 584 Oct 23, 2023
    Show notes

    In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization.
    Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformations. Tune in to stay ahead in the SEO game and empower your digital presence with the latest tools and techniques.
    Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session
    __
    Support the podcast: https://www.buzzsprout.com/2019013/support
    __

    Additional opportunities to hear from Matt:

    Sales and Marketing Podcast: https://oilandgassalesandmarketing.com

    Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram

    Entrepreneur: https://www.entrepreneur.com/author/matt-bertram
    —

    The Best SEO Podcast is a weekly podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt shares his own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Find more great episodes here: bestseopodcast.com
    Follow me at: https://www.linkedin.com/in/mattbertramlive

    Facebook: @bestseopodcast

    Instagram: @thebestseopodcast

    TikTok: @bestseopodcast

    LinkedIn: @bestseopodcast


    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: ewrdigital.com

    Hosts: Matthew Bertram

    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    Are SEO Plugins even Helpful? Ep. 583 Oct 15, 2023
    Show notes

    In this episode, Matthew Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls.
    He shares personal stories and announces a Small Business SEO Coaching Program! More details to come.
    Source: https://wordpress.com/go/tutorials/do-you-need-to-use-seo-plugins-on-your-wordpress-com-site/
    __
    Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level:
    https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

    —
    Support the podcast: https://www.buzzsprout.com/2019013/support
    __

    Additional opportunities to hear from Matt:
    Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
    Search Engine Journal: https://www.searchenginejournal.com/author/matt-bertram/
    Entrepreneur: https://www.entrepreneur.com/author/matt-bertram

    __

    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review


    Follow us on:

    Facebook: @bestseopodcast

    Instagram: @thebestseopodcast

    Tiktok: @bestseopodcast

    LinkedIn: @bestseopodcast


    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: ewrdigital.com

    Hosts: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    How to Do Keyword Research for SEO Ep. 582 Oct 08, 2023
    Show notes

    In this episode, Matthew Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters.
    We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience.
    Real-life examples and practical tips highlight the importance of tracking progress and fostering audience engagement. Join us as we unlock the potential of keyword research to supercharge your SEO efforts.
    Author: Rachel Leist

    Source:https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht

    —
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    __
    Support the podcast: https://www.buzzsprout.com/2019013/support
    __

    Additional opportunities to hear from Matt:

    Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
    __
    Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours
    —

    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Is AI search citing your business? Find out free — get your AI visibility audit:
    www.bestseopodcast.com/audit

    Follow us on:

    Facebook: @bestseopodcast
    Instagram: @thebestseopodcast
    Tiktok: @bestseopodcast
    LinkedIn: @bestseopodcast

    Powered by: ewrdigital.com
    Hosts: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


    SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581 Sep 17, 2023
    Show notes

    In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importance of achieving faster results through PPC, enhancing SEO content via PPC ad insights, understanding your target audience through social media ads, and optimizing your budget for maximum impact. Ultimately, the episode underscores the potent synergy between PPC and SEO, highlighting their capacity to enhance your bottom line and overall marketing program success.
    Author: Sam Yadegar
    Article Review: https://hawksem.com/blog/how-paid-search-and-seo-work-together/
    __
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    __

    Support the podcast: https://www.buzzsprout.com/2019013/support
    __
    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:
    Facebook: @bestseopodcast
    Instagram: @thebestseopodcast
    Tiktok: @bestseopodcast
    LinkedIn: @bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: ewrdigital.com
    Hosts: Matthew Bertram & Chris Burres
    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!) Ep. 580 Sep 12, 2023
    Show notes

    Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO.
    Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms." In this 15-minute read, Shotland provides valuable insights into the often underestimated world of location landing pages. He takes us on a journey through the why, what, and how of these pages, offering actionable strategies that can significantly boost your online visibility.
    In this podcast, we'll discuss:

    • The Purpose of Location Pages: Learn the four basic types of location pages and understand how they cater to various business needs.
    • Why Location Pages Matter for SEO: Discover the crucial role these seemingly simple pages play in both brand and non-brand local queries.
    • Elements of a Well-Optimized Location Page: Dive into the nitty-gritty details of what makes a location page effective, from structured data to targeted meta descriptions.
    • Advanced Location Page SEO Tactics: Explore advanced strategies to supercharge your location pages, from optimizing copy to using topically relevant media.
    • Common Location Page Pitfalls: Avoid the traps that can hinder your SEO efforts, including unnecessary pages and thin content.

    Join us on this insightful journey as we unlock the potential of location landing pages and show you how to leverage them to dominate the local search landscape. Whether you're a small business owner or an SEO enthusiast, this episode will equip you with the knowledge to take your local SEO game to the next level. Don't miss out on the opportunity to stand out in your local market—tune in now and start optimizing your location pages for success.

    Author: Andrew Shotland
    Title: Local Landing Pages: A Strategy For Ranking Local Search Terms
    Source:https://www.searchenginejournal.com/local-landing-pages/485948/

    —
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    –

    Support the podcast: https://www.buzzsprout.com/2019013/support
    __
    Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours

    —

    Additional opportunities to hear from Matt and Chris:

    Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/

    ---

    The Best SEO Podcast is a weekly podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more.

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Support the show


    AI in Content Marketing: Job Threat or Amplified Excellence? Interview with Larry Roberts Ep. 579 Aug 14, 2023
    Show notes

    In this insightful episode of the Best SEO Podcast, host Matthew Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, tools, and future possibilities and impacts of AI on the marketing and podcasting industries.
    Guest: Larry Roberts

    Company: https://redhatmedia.io/
    —

    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    __

    Support the podcast: https://www.buzzsprout.com/2019013/support
    __
    Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours
    —
    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    __
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Is AI search citing your business? Find out free — get your AI visibility audit:
    www.bestseopodcast.com/audit

    Follow us on:

    Facebook: @bestseopodcast

    Instagram: @thebestseopodcast

    TikTok: @bestseopodcast

    LinkedIn: @bestseopodcast


    Powered by: ewrdigital.com

    Hosts: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    A New Era Begins - Passing the Best SEO Podcast Torch Ep. 578 Aug 07, 2023
    Show notes

    In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matthew Bertram.
    We'll give a sneak peek into the exciting vision and plans that Matthew Bertram has in store for the podcast's future as well as what is impacting “Search” today.
    Change is a natural part of growth, and while we bid adieu to one chapter, we embrace the possibilities that lie ahead. We again extend our deepest gratitude to Chris Burres for his unwavering dedication and contribution, and we can't wait to embark on this new adventure with Matthew Bertram at the helm!
    Tune in to this episode as we honor the past and eagerly step into a fresh chapter of the podcast's legacy. Share your ideas and suggestions for the future of the podcast, topics, and guests you'd like to see by signing up for Matt’s Office Hours.
    Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours

    —
    Support the podcast: https://www.buzzsprout.com/2019013/support
    __
    Additional opportunities to hear from Matt :

    • Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/

    —
    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    Facebook: @bestseopodcast
    Instagram: @thebestseopodcast
    TikTok: @bestseopodcast
    LinkedIn: @bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: ewrdigital.com

    Hosts: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    Best SEO Podcast Updates: Addressing the elephants in the room! Ep. 577 Aug 01, 2023
    Show notes

    Matthew Bertram offers updates on the latest developments in the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future.
    Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast topics you'd like to see covered, and don't miss the chance to have an insightful conversation with Matt today!

    Sign up for Matt’s Office Hours: https://calendly.com/mattbertram/office-hours
    —
    Support the podcast: https://www.buzzsprout.com/2019013/support
    __
    Additional opportunities to hear from Matt :
    Sales and Marketing Podcast: https://oilandgassalesandmarketing.com/
    —
    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Follow us on:

    Facebook: @bestseopodcast
    Instagram: @thebestseopodcast
    Tiktok: @bestseopodcast
    LinkedIn: @bestseopodcast

    Free SEO Consultation: www.ewrdigital.com/discovery-call

    Powered by: ewrdigital.com

    Hosts: Matthew Bertram


    Disclaimer: For Educational and Entertainment purposes Only.

    Support the show


    Algorithmic Brand Optimization: Interview with Google’s Gary Illyes Ep. 576 Jul 18, 2023
    Show notes

    This is an old interview with Google Webmaster Trends Analyst Gary Illyes.
    Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms.
    We deemed it immensely valuable to revisit this information from the archives, particularly in light of all the algorithmic changes that have been happening in the SEO industry over the last 36 months.
    Additionally, we wish to inform everyone of our intention to pivot the direction of the podcast, aiming to offer enhanced clarity regarding the evolving SEO landscape. In light of this, we are planning to revamp the format for future episodes.
    __
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    __

    Support the podcast: https://www.buzzsprout.com/2019013/support
    __
    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Is AI search citing your business? Find out free — get your AI visibility audit:
    www.bestseopodcast.com/audit

    Follow us on:

    Facebook: @bestseopodcast

    Instagram: @thebestseopodcast

    Tiktok: @bestseopodcast

    LinkedIn: @bestseopodcast


    Powered by: ewrdigital.com

    Hosts: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.




    Support the show


    Digital Insights: Unveiling Strategies with Matthew Bertram | SEO Consultant Ep. 575 Jun 28, 2023
    Show notes

    In this engaging episode of "Digital Insights," join us as we delve into the fascinating world of digital marketing and search engine optimization (SEO) with the brilliant mind of Matthew Bertram. As a renowned SEO expert and digital marketing consultant, Matthew Bertram brings a wealth of knowledge and experience to the table.
    Co-hosted by Matt himself, this interview offers a captivating and in-depth exploration of his personal journey that led him to become a leading authority in the industry. Tune in as we uncover the strategies, challenges, and insights that have shaped Matt's career and helped him establish himself as a trusted expert in the ever-evolving digital landscape.
    But this episode isn't focused on the technical know-how; it's also a platform for Matt to share his unique perspectives and views on the industry as a whole.
    Join us for an enlightening conversation with Matthew Bertram, where we uncover the secrets of successful digital marketing campaigns and gain a deeper understanding of the strategies that drive online success. Whether you're a business owner, marketer, or simply curious about the world of SEO, this episode is a must-listen for anyone who is a long-time listener of the podcast.
    So grab your headphones, tune in, and get ready for a captivating exploration of the digital world with Matthew Bertram on "Digital Insights: Unveiling Strategies!"
    __
    Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review
    Support the podcast: https://www.buzzsprout.com/2019013/support
    __

    The Best SEO Podcast is a weekly podcast hosted by internet marketing experts Matthew Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.
    Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.
    Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.


    Find more great episodes here: bestseopodcast.com

    Rate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify:
    www.bestseopodcast.com/review

    Is AI search citing your business? Find out free — get your AI visibility audit:
    www.bestseopodcast.com/audit

    Follow us on:

    Facebook: @bestseopodcast
    Instagram: @thebestseopodcast
    Tiktok: @bestseopodcast
    LinkedIn: @bestseopodcast


    Powered by: ewrdigital.com

    Hosts: Matthew Bertram & Chris Burres


    Disclaimer: For Educational and Entertainment purposes Only.


    Support the show


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