The Best Coach Ever Podcast

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My Public Journal Entry on Why 2024 Kinda Sucked (+ How I'm Making 2025 Better) Dec 31, 2024

Show notes

In Episode 142 of the Best Coach Ever podcast, we’re spilling all the tea about the rollercoaster ride that was 2024. This episode doesn’t hold back—it’s all about the gritty, not-so-pretty side of running a successful online business, juggling health and fitness goals, and the mental gymnastics that come with it. Get ready for an unfiltered peek into the highs and even the oh-so-low lows of entrepreneurship, where success doesn’t shield you from the storm.

We’re diving deep into the crucial role of routines—breaking down how a single slip can send your productivity and wellness into a tailspin. We’re getting real about the relentless pressure to stay ahead of the curve in a business world that never stops evolving. This isn’t just about airing out hardships; it’s about forging connections and solidarity with anyone out there riding the same wild waves.

This episode isn’t just a yearly roundup; it’s a treasure trove of hard-earned wisdom. It’s about taking those tough lessons, shaping future battle strategies, and arming yourself with resilience. If you’re navigating the tumultuous waters of life and business, let this be your reminder: you’re not alone, and you’re tougher than you think. Let’s decode the chaos of 2024 together and gear up for another round with our eyes wide open!

In this episode, we cover:

1) Introduction and Background [0:00 - 1:25]

- Setting the stage for the episode's focus on the challenging year of 2024.

- Discussing the dual focus on personal well-being and professional success.

2) Reflecting on 2024 [1:25 - 8:28]

- Sharing the professional highs and personal lows of the year.

- Emphasizing the struggle with balancing health goals and business demands.

3) The Impact of Routine [8:28 - 16:23]

- Discussing how a lack of routine led to decreased productivity and increased stress.

- Exploring the connection between routine discipline and mental health stability.

4) Adapting to Business Changes [16:23 - 30:40]

- Providing insights into the necessity of business adaptation in response to market shifts.

- Reflecting on the emotional challenges of continuous business innovation.

5) Lessons Learned and Looking Forward [30:40 - 34:22]

- Sharing key takeaways from the hardships of 2024 & how they will influence future strategies.

- Discussing intentions to implement these lessons to improve in 2025.

6) Closing Thoughts and Future Plans [34:22 - 48:19]

- Wrapping up with thoughts on the importance of resilience in business.

- Announcing upcoming events and initiatives, including the vision board party.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Tough Love for the Struggling Coach (You NEED This) Dec 10, 2024

Show notes

In Episode 141 of the Best Coach Ever podcast, we’re dishing out some tough love about what it really takes to succeed in business. If you’ve ever felt stuck, frustrated, or caught up in blaming external factors for your struggles, this episode is your wake-up call. The truth? Success isn’t about perfect conditions or handouts—it’s about taking radical responsibility for your results and showing up to do the hard work, even when it’s uncomfortable.

Through personal stories and real-world examples, we dive into the mindset shifts that separate successful entrepreneurs from those who give up. From dropping victim mentality to embracing resilience, this episode challenges you to step into the driver’s seat of your business. Whether you’re doubting your abilities, avoiding the work you know you need to do, or simply looking for a pep talk to get back on track, this episode is here to give you the push you need.

If you’re ready to take ownership of your goals and create unstoppable momentum, grab your coffee (or your tears) and tune in. This is the dose of reality—and empowerment—you didn’t know you needed.

In this episode, we cover:

1) The Wake-Up Call: Radical Responsibility [0:00 - 5:00]

- Introduction to radical responsibility and why it’s the foundation of success.

- The danger of victim mentality and excuses in business.

2) Why Excuses Keep You Stuck [5:01 - 10:00]

- Examples of how excuses hinder progress and lead to frustration.

- The importance of recognizing what’s in your control and acting on it.

3) Lessons from a Client: Resilience in Action [10:01 - 15:00]

- A story of a client who turned challenges into opportunities by owning her outcomes.

- How radical responsibility transformed her year during personal and financial struggles.

4) How to Shift from Victim to Leader [15:01 - 20:00]

- Why blaming algorithms, audiences, or circumstances doesn’t work.

- Practical steps to shift your mindset and take control of your business results.

5) The Hard Truth About Business [20:01 - 25:00]

- A reality check: business is hard, but it’s worth it.

- How to embrace challenges and find freedom in taking ownership.

6) The Bounce-Back Factor: Resilience [25:01 - 29:15]

- Why getting up after every failure is the ultimate marker of success.

- Building a mindset of resilience and learning to take failures in stride.

7) **Becoming Unstoppable: Your Next Move** [29:16 - End]

- Encouragement to take ownership of your business and stop avoiding the hard work.

- How radical responsibility ensures long-term success and resilience.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

The Power of Sales Planning: How to Create Predictable Income and Stress-Free Success Dec 03, 2024

Show notes

In Episode 140 of the Best Coach Ever podcast, we’re spilling the tea on a business strategy that’ll change the game: sales planning. Let’s be real—winging it in business isn’t cute. It’s stressful, chaotic, and a fast track to inconsistent income. This episode breaks down why having a crystal-clear plan for your offers, launches, and promotions isn’t just nice to have—it’s essential. Say goodbye to burnout and hello to predictability as we show you how to ditch reactive decisions for a proactive, boss-level approach.

Packed with personal stories and real-world examples, we’re giving you the ultimate crash course in sales planning. From locking in your revenue goals to timing your launches and creating content that hits just right, this episode is a roadmap to a smoother, more profitable business. Whether you’re a seasoned pro or just getting started, sales planning will have you leveling up faster than you can say “six-figure coach.”

And if you’re ready to really glow up, Lynette’s hosting a live Sales Planning Workshop on December 10. She’ll walk you through creating a full 12-month sales plan so you can strut into 2025 with confidence, clarity, and a killer game plan. Don’t miss it!

In this episode, we cover:

1) What is Sales Planning? [0:00 - 4:59]

-Introduction to sales planning and how it creates predictable income and consistent results.

-Why winging it leads to stress, income dips, and reactive decision-making.

2) The Benefits of Sales Planning [5:00 - 9:40]

-How a clear plan reduces overwhelm and eliminates guesswork in your business.

-Examples of how planning improves content creation, marketing, and audience engagement.

3) The Core Elements of Sales Planning [9:41 - 13:50]

-Setting revenue and client goals for the year & aligning your content strategy with your sales objectives.

-Mapping out launches, promotions, and lead generation strategies.

4) Making Adjustments to Your Plan [13:51 - 15:50]

-How to stay flexible while still sticking to the core of your sales plan.

-Why having a plan allows for better decision-making, even if changes are needed.

5) The Sales Planning Workshop [15:51 - End]

-Details about my upcoming live Sales Planning Workshop on December 10.

-How the workshop will help you map out a full sales plan for 2025 and create a focused strategy for the year ahead.

Sales Planning Workshop info:

https://lynettemarie.thrivecart.com/2025-sales-planning-workshop/

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

The Secret to Success: Why Skipping the Basics Will Keep You Stuck Nov 26, 2024

Show notes

In Episode 139 of the Best Coach Ever podcast, we’re debunking one of the biggest myths in online business: the idea that there’s some magical secret or shortcut to success. Spoiler alert—there isn’t. The truth? Success is built on mastering the basics and showing up consistently. Think of it like fitness: skipping the “hard but essential” work just leaves you stuck chasing shiny quick fixes that never deliver. Sorry, but there’s no cheat code here.

We’re breaking down the non-negotiable pillars of business success: crafting a killer offer, consistently bringing in leads, creating content that actually resonates, and learning to sell like a pro. This episode is packed with personal stories and real talk about why these basics are the true foundation for sustainable growth—and why they can carry you straight to six figures (and beyond).

If you’re tired of spinning your wheels and falling for every shiny object, this episode is your wake-up call. It’s time to stop chasing shortcuts, embrace the grind, and double down on the stuff that actually works. Buckle up—it’s time to get back to basics and build a business that thrives.

In this episode, we cover:

1) The Myth of Shortcuts [0:00 - 2:28]

-Why so many people believe there’s a secret to success & how this mindset holds them back.

-Parallels between fitness and business: sticking to the basics is the only true “shortcut.”

2) The Reality of Business Foundations [2:29 - 5:59]

-The non-negotiable steps for success: a good offer, consistent lead generation, great content, and a strong sales process.

-Why skipping these steps means staying stuck in frustration and overwhelm.

3) Building a Strong Offer [6:00 - 10:00]

-The importance of creating an offer that truly delivers results and meets client needs.

-Why a tested and refined offer is the cornerstone of your business.

4) The Importance of Consistent Lead Generation [10:01 - 15:00]

-Why new leads are essential to scaling a business.

-Strategies for generating leads and avoiding blame-shifting (e.g., blaming algorithms).

5) Content That Connects [15:01 - 20:00]

-How great content builds trust and nurtures your audience.

-The mindset shift needed to create content that serves your audience, not just your preferences.

6) Why Selling Matters [20:01 - 25:00]

-Overcoming discomfort around selling and learning to present offers confidently.

-Why sales are about helping people, not about you.

7) The ROI of Doing the Work [25:01 - End]

-Reflections on how foundational work alone can build a six-figure business.

-A look at the Black Friday deals I’m offering to help coaches master these essentials.

BLACK FRIDAY OFFERS:

CLICK HERE to see these EXCLUSIVE deals: http://blackfridaywithlynette.com/

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

The Secret to Growing Your Audience and Building Trust Online Nov 05, 2024

Show notes

In Episode 138 of the Best Coach Ever podcast, we explore how authenticity is key to building a loyal, engaged audience. In a world of polished social media personas, showing up as your true self—quirks and all—can drive real connections. We discuss why audiences are drawn to coaches who are open and relatable, not just “professional.”

Sharing stories and examples, we show how letting your personality shine can make you more memorable and trusted. Whether it’s humor, strong opinions, or personal anecdotes, being yourself helps clients feel closer to you. The episode also tackles common fears around showing up authentically and how pushing past them can enhance your brand.

If you want to connect with your audience on a deeper level, this episode is packed with practical tips for bringing your unique voice to your content. Embracing authenticity can transform your online presence, attract clients who truly resonate, and make your content more impactful.

In this episode, we cover:

1) Why Authenticity Matters [0:00 - 2:08]

-Setting the stage for authenticity and why it’s key in growing a loyal online audience.

-Personal reflections on the struggle to start authentically and overcoming insecurities.

2) Finding Your Voice Online [2:09 - 5:59]

-Sharing my early experiences with a fashion blog and transitioning into fitness content.

-The importance of self-expression and being real, which ultimately draws people in.

3) The Power of Showing Your True Self [6:00 - 10:00]

-How letting your personality shine can make you relatable and memorable.

-Examples of how my quirks and personality built audience trust and connection.

4) Overcoming the Fear of Judgment [10:01 - 15:00]

-Facing the fear of criticism and judgment that comes with authenticity.

-Discussing how receiving negative feedback affected me, but why showing up authentically is worth it.

5) Being Your Unfiltered Self Online [15:01 - 20:00]

-How the most successful clients embrace their unique traits and quirks online.

-The impact of letting go of a “vanilla” persona to create a memorable, engaging presence.

6) The Importance of Personality in Content [20:01 - 25:00]

-Why audiences crave content with personality—real, human moments make people feel connected.

-Examples of highly engaging content that reflects my humor, hot takes, and candidness.

7) Case Studies: How Authenticity Drives Success [25:01 - 30:00]

-Stories from successful clients who embraced authenticity, attracting engaged followers and clients.

-How humor, honesty, and being yourself can generate more engagement and audience loyalty.

8) Simple Ways to Show More Personality [30:01 - 35:00]

-Tips for incorporating more personality: share opinions, show quirks, and be playful in your content.

-Examples of “hot takes” on everyday things like eggnog, cottage cheese, and crockpot meals to spark a connection with my audience.

9) Final Thoughts: Embrace Your Authenticity [35:01 - End]

-Encouragement to be fully yourself online to build a stronger, more connected audience.

-Reminders that being memorable means being willing to stand out—even if it risks a few critics.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Unpopular Realities About What it REALLY Takes to Scale to 6 Figures + Beyond Oct 22, 2024

Show notes

In Episode 137 of the Best Coach Ever podcast, we get real about the unglamorous truths of scaling an online coaching business to six figures and beyond. First off, if you think you’re going to hit massive revenue goals without investing time and money, think again. I know, you don’t want to hear it, but scaling means continuous investment in your business—whether that’s hiring a team, bringing on a business coach, or leveling up your strategy. Trust me, I’ve been there, thinking I could "bootstrap" my way to success, but it’s not a sustainable path.

Next, let’s talk about the work you don’t feel like doing. I get it—some tasks feel hard, boring, or uncomfortable. But guess what? Every successful entrepreneur has had to show up on days they didn’t feel like it. You’re not always going to be in "flow," and the hustle is real sometimes. If you’re waiting to only do things when they feel perfectly aligned, you’re setting yourself up for failure. Successful business owners? They get it done, aligned or not.

And here’s another tough pill to swallow: Scaling means stepping into discomfort, dealing with rejection, and facing failure head-on. You can’t avoid it. If you’re not willing to take risks, you’re not going to grow. So, it’s time to build that threshold for failure—because that’s where the real growth happens. You’ve got to start thinking like a CEO, not just a coach, and make decisions that are going to move you forward, even when it’s scary.

If you’re serious about growing your business, this episode is a must-listen. It’s packed with the mindset shifts and strategies you need to break through the income ceiling that’s been holding you back. And hey, if you're feeling stuck, you know where to find me. Let’s scale that business together.

In this episode, I cover:

My Journey to Business Coaching [0:00 - 7:00]

- Sharing my transition from fitness coaching to business mentoring.

- My mission: Helping women build successful businesses while maintaining a fulfilling life.

The Challenge of Creating Relevant Podcasts [7:01 - 12:30]

- The struggle with keeping podcast episodes brief.

- The temptation to dive into big, complex topics instead of just quick tips.

The Reality of Scaling: Time and Money [12:31 - 18:00]

- Scaling a business requires ongoing investments in time and money.

- Personal example: How investing in a business coach helped her grow from $2-3k months to consistent $10-12k months.

Hiring Help and Overcoming Burnout [18:01 - 25:00]

- The importance of hiring team members to scale and prevent burnout.

- My experience with resisting the need for help & how it led to business struggles and personal burnout.

Building a Six-Figure Business: More Than Strategy [25:01 - 30:00]

- Transitioning from hustle to implementing sophisticated business systems and processes.

- Why mindset is crucial alongside strategy when scaling to six figures and beyond.

The Mental Blocks Holding Coaches Back [30:01 - 35:00]

- Common struggles like imposter syndrome, fear of failure, and self-doubt.

- How these mental roadblocks prevent coaches from taking the necessary risks to grow.

Facing Discomfort in Business [35:01 - 40:00]

- Embracing tasks and work that feel uncomfortable or unaligned but are necessary for growth.

- The difference between flow-based work and disciplined action in entrepreneurship.

Developing a CEO Mindset [40:01 - 47:08]

- Moving from the role of coach to the mindset of a business leader and CEO.

- The need for strategic decision-making and long-term planning to break through income

When to Run Ads (and When Not To) in Your Online Coaching Business Oct 15, 2024

Show notes

In Episode 136 of the Best Coach Ever podcast, we dive into the hot topic of ads and how they fit into scaling an online coaching business. While I’m all about organic marketing, I recognize that ads can play a significant role—if used at the right time and in the right way. Ads aren’t a quick fix for poor sales or marketing. Instead, they’re designed to get more eyes on an offer that’s already working, not to magically solve deeper issues in your business.

We break down when ads make sense, how to avoid common mistakes, and why Instagram boosts can be a great starting point for many coaches. Plus, I share practical tips on optimizing your Instagram profile to capture cold traffic and turn curiosity into followers—and eventually, clients.

Whether you’re thinking about running ads or just want to make your content more visible, this episode is packed with actionable advice to help you grow your coaching business without wasting money.

In this episode, I cover:

Introduction and Ads Overview [0:00 - 3:40]

- Reflecting on my approach to organic marketing.

- Introduction to ads, and why they aren’t a first step.

The Purpose of Ads [3:41 - 8:39]

- What ads are designed to do: bring new eyes to your business.

- Why ads solve lead problems but won’t fix sales or marketing issues.

When to Start Running Ads [8:40 - 12:00]

- Understanding when it makes sense to start using ads.

- My personal experiences of scaling with ads once our sales process was solid.

Mistakes Coaches Make with Ads [12:01 - 17:29]

- A lesson learned from spending $8,000 on ads with little return.

- Why a long sales cycle can make it hard to convert cold traffic.

Optimizing Your Business for Ads [17:30 - 23:29]

- Why it’s crucial to have seamless already in place.

- Tips on how to refine your Instagram profile to better attract and convert cold traffic.

Types of Ads to Run: Funnels vs. Boosts [23:30 - 28:49]

- Comparing elaborate funnels (webinar or freebie) with simpler engagement ads.

- How to strategically boost Instagram reels to reach your ideal audience.

Best Practices for Boosting Instagram Reels [28:50 - 34:44]

- The value of specific messaging and targeted demographics when boosting content.

- Examples of how to choose the right audience.

Why Low-Cost Ads Can Be Powerful [34:45 - 38:29]

- Sharing success stories from clients who used low-budget Instagram boosts.

- How boosting reels can feel more organic than traditional funnels.

Final Thoughts and Encouragement [38:30 - End]

- Encouraging you to experiment with low-cost ads.

- Final thoughts on how ads can support a business once organic strategies are already in place.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Overcoming Overwhelm + Burnout in Online Business Oct 08, 2024

Show notes

In Episode 135 of the "Best Coach Ever" podcast, we tackle the all-too-familiar struggle of burnout and overwhelm in the world of online coaching. First off, let’s be real—running a coaching business can be mentally and emotionally exhausting. Whether it’s creating content, juggling multiple roles, or making endless decisions, it’s easy to get overwhelmed. I’ve been there, and I know so many of you have too.

Next, let’s talk about that “100 miles per hour” pace some of you are stuck in. Sure, working hard feels good when you're motivated, but if you burn out and drop off the radar for weeks, you're sabotaging your own success. Consistency is key, and building a manageable work routine is non-negotiable if you want to avoid the crash-and-burn cycle.

And while we're at it, can we stop with the decision paralysis? Perfection isn’t the goal here—B-minus decisions will move your business forward faster than overthinking ever will. Plus, boundaries around your work hours and clients? Total game-changer. You need time to recharge, not respond to messages 24/7.

Despite the pressures, you can run a successful business without sacrificing your well-being. So, let’s practice some self-compassion, take those breaks, and remember, it’s okay to slow down. If you’re feeling stuck in the burnout loop, you know where to find me. Let’s keep moving forward, but at a pace that lets you enjoy the ride.

In this episode, I cover:

Introduction and Topic Overview [0:00 - 3:14]

- Introduction to the topic of burnout and overwhelm.

- Personal reflections on my struggles with burnout.

The Reality of Burnout in Coaching [3:15 - 5:59]

- Explaining how coaching, content creation, and decision-making can lead to exhaustion.

- Validating the difficulties of running a business and how it's common to experience burnout.

The "100 Miles Per Hour" Trap [6:00 - 8:59]

- The pattern of going all-in until burnout, followed by a period of inaction.

- The importance of pacing and creating consistent work habits to avoid this cycle.

Managing Time Effectively [9:00 - 11:59]

- Encouragement to use Google Calendar or digital tools to manage time.

- Building boundaries around work hours to protect mental health.

Setting Work Boundaries [12:00 - 18:29]

- Why it's important to establish a routine with specific work hours.

- Sharing my own boundaries: working from Sunday to Thursday and clocking out by 5-6 p.m.

Overcoming Decision Fatigue [18:30 - 22:59]

- Decision fatigue is a common cause of burnout.

- Tips for reducing fatigue, including getting help from a coach and being okay with “B-minus” decisions.

Practicing Self-Care [23:00 - 33:09]

- The need for regular exercise, sleep, and mental health practices.

- Personal strategies, like journaling, walking, and hobbies that help disconnect from work.

Self-Compassion and Reflection [33:10- 41:22]

- Encouraging you to be kind to yourself, stop judging your progress, and embrace imperfections.

- A reminder to appreciate the effort being put into building a business.

Final Thoughts and Encouragement [41:23 - End]

- Encouraging you to take breaks, set boundaries, and practice self-care.

- Wrapping up with a reminder that business success doesn't require sacrificing personal well-being.

Should You Start Out Offering Free Coaching To Build Your Online Coaching Business? Sep 24, 2024

Show notes

In Episode 134 of the "Best Coach Ever" podcast, we tackle a question I get all the time: should you offer free coaching when you’re just starting out? Spoiler alert—it sounds like a good idea, but it’s usually a bad move. First off, let’s be real—people don’t value what they don’t pay for. You might think offering free coaching will build your confidence or get you testimonials, but chances are, your clients won’t take it seriously, and you’ll end up frustrated with little to show for it.

Now, instead of giving away your time and energy for free, what if you launched a beta version of your program at a deep discount? Not only do you get people invested, but you also ensure they’ll actually show up and do the work. Offering a shortened, cheaper version of your coaching still gives you feedback and testimonials but with much better results.

And while we're at it, let's ditch the idea that free is the only way to build your business. There’s a huge difference between someone getting something for free and someone who’s paid even a little—they’ll be more committed, and so will you. So, if you’ve been stuck in the free coaching trap, it’s time to level up and start making money faster. Ready to take the leap? You know where to find me. Let’s go!

In this episode, I cover:

The Problem with Free Coaching [0:00 - 4:14]

- Free coaching often leads to clients who don't follow through.

- Clients need to have "skin in the game" to take the coaching seriously.

Why Free Coaching Often Fails [4:15 - 7:25]

- People tend not to value what they don’t pay for, leading to poor engagement.

- Offering free coaching can waste your time and energy without benefiting either party.

The Value of Paid Coaching [7:26 - 8:59]

- Paid coaching ensures clients are more invested and willing to push through discomfort.

- For me, making a big investment in my business coaching helped me commit to difficult tasks.

Creating a Beta Launch Instead [9:00 - 11:59]

- Suggests offering a discounted beta launch rather than free coaching.

- Recommends shortening the program and offering it at a competitive price to attract early clients.

Risks of Sticking to Free Coaching [12:00 - 12:44]

- Coaches who continue offering free coaching often stay stuck in the same place.

- Paid clients give better feedback, stick to the program, and provide testimonials.

Conclusion and Program Promotion [12:45 - End]

- Invitation to join my Fitness Coaching Business Accelerator (FCBA) program.

- Promises to teach niching, content strategy, marketing, and sales techniques to grow a coaching business successfully.

Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd - September 25th)

Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

How To Double Your Client Roster In the Last 4 Months of 2024 (+ Build Momentum for Next Year!) Sep 17, 2024

Show notes

In Episode 133 of the "Best Coach Ever" podcast, we dive into why September is the perfect time to hit the reset button on your coaching business. First off, let’s talk about why I call September the “second New Year.” If you’ve noticed a slump in sales during the summer, you’re not alone, but now’s the time to snap out of it—buyer behavior shifts, routines are back, and people are ready to refocus on their goals. This is your chance to capitalize.

Next, let’s get real about the importance of niching down. If you’re still trying to serve everyone, you’re serving no one. Ultra-niche is the name of the game—get specific about who you help and how, or you’ll get lost in the crowd. And while we’re on the subject, your content strategy better be on point. Posting randomly or copying others won’t cut it. Consistency and intentionality are the keys to building an engaged audience that’s ready to buy.

Finally, if you don’t have a strong coaching offer, now’s the time to refine it. A good program doesn’t just have features—it gets results. And don’t forget, selling isn’t about being pushy; it’s about clearly communicating why your offer is the perfect fit. So, take this time of year seriously, dial in your focus, and build momentum for an even bigger 2024. And if you’re ready to level up, you know where to find me. Let’s make it happen.

In this episode, I cover:

September: The Second New Year [0:00 - 5:29]

- Why September marks a fresh start for many.

- Highlights how buyer behavior shifts during this time for fitness coaches.

Leveraging Seasonal Momentum for Sales [5:30 - 10:14]

- September to December can outperform January to April in sales for many coaches.

- Coaches should use this period to gain new clients and build strong momentum for the following year.

Start Now to Win in January [10:15 - 12:45]

- Coaches who wait until January to ramp up miss key opportunities.

- The work done in the fall sets the stage for success in the new year.

Importance of Niching Down [12:45 - 16:54]

- Emphasizes the value of being ultra-niched to attract the right clients.

- Coaches who focus too broadly lose out on building expertise and attracting ideal clients.

Content Strategy and Consistency [16:55 - 20:34]

- The need for a strong content strategy to engage the right audience.

- Consistent posting helps build trust, engagement, and leads for coaches.

Crafting a Strong Coaching Offer [20:35 - 25:44]

- A good coaching offer is more than a list of features—it should guide clients toward specific results.

- Programs that get results naturally generate stronger testimonials and client satisfaction.

Marketing and Selling with Confidence [25:45 - 27:58]

- Marketing isn’t manipulation; it’s about clearly communicating the value of your program.

- Confident marketing and sales skills are crucial to converting interested clients.

Conclusion and Upcoming Challenge [27:59 - End]

- Announcing my upcoming three-day "Client's Cash and Confidence Challenge."

- Listeners are encouraged to sign up for this free event, which will cover niching, content, and sales strategies.

Attend my FREE 3-day Clients Cash & Confidence workshop (September 23rd - September 25th)

Click here for more details: https://go.lynettemariefitness.com/clients-cash-confidence-registration

Connect with Lynette:

Instagram: https://www.insta

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