The Best Coach Ever Podcast

Latest Episodes:

Why Your 1:1 Coaching Program Isn't Selling Apr 01, 2025

Show notes

In Episode 152 of the Best Coach Ever podcast, we’re diving deep into the dreaded sales slump—because let’s be real, every coach hits one at some point. Whether your DMs are quieter than a library at midnight or your last sales call ended in a “let me think about it” (and they never thought about it again), this episode is here to pull you out of the rut.

We’re breaking down the real reasons your sales have slowed and—spoiler alert—it’s not just “the algorithm” or “people aren’t buying right now.” From losing sight of your messaging to relying too much on passive marketing, we’re tackling the common mistakes that keep coaches stuck in a dry spell. Plus, we’re serving up actionable strategies to reignite your sales, reconnect with your audience, and start signing clients without slashing your prices or sliding into desperation mode.

If your sales have been feeling like a ghost town, this episode is packed with the tough love and smart strategies you need to turn things around. Let’s get you back to closing those deals and stacking those wins!

In this episode, we cover:

1) What a Sales Slump Really Means [0:00 - 4:07]

-The common excuses coaches make when sales slow down.

-Why blaming “the economy” or “the market” is keeping you stuck.

2) The Hidden Reasons Your Sales Have Tanked [4:08 - 10:36]

-How stale messaging and weak positioning repel potential clients.

-The dangers of relying too much on automated funnels instead of real connections.

3) How to Reignite Your Sales Without Feeling Sleazy [10:37 - 16:55]

-Why doubling down on relationship-building is key right now.

-The power of direct outreach and how to do it without sounding desperate.

4) The Marketing Shifts You Need to Make ASAP [16:56 - 22:33]

-How to create content that actually sells instead of just “educates.”

-The secret to boosting engagement and getting more DMs without ads.

5) How to Sell Confidently (Even When You Feel Defeated) [22:34 - 28:21]

-The mindset shift you need to get back in the game.

-How to stop discounting your offers out of fear and start owning your value.

6) The #1 Strategy to Get a Yes on Your Next Sales Call [28:22 - 34:10]

-The biggest mistake coaches make when handling objections.

-How to guide potential clients from “I’m not sure” to “Let’s do this.”

7) Final Thoughts: How to Make Sales Fun Again [34:11 - End]

-Why sales slumps are normal—and how to bounce back stronger.

-The importance of staying consistent even when things feel slow.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

Are Online Courses Dead? What's Selling (+ What's NOT) in 2025 Mar 25, 2025

Show notes

In Episode 151 of the Best Coach Ever podcast, we’re tackling the million-dollar question that’s been making the rounds in the online coaching world: Are online courses officially six feet under? A DM from a former client lit the fire for this conversation, asking if courses just aren’t flying off the (virtual) shelves like they used to—and let’s just say, we’ve got thoughts.

We’re diving all the way in on why selling courses is harder than ever, how the avalanche of free content and AI-generated everything is shaking up the industry, and what buyers actually want right now. Spoiler alert: people are over paying for glorified Google searches. They want real support, personalized solutions, and actual accountability. We’re also breaking down what’s selling right now—from high-touch coaching to micro-offers that build trust without making clients swipe their entire bank account.

If your course sales have been flatter than a week-old soda, or you’re trying to figure out what to offer next, this episode is your go-to playbook for staying ahead of the game and making real money in 2025. Tune in and get ready to pivot like a pro!

In this episode, we cover:

1) The DM That Started It All: Are Courses Dying? [0:00 - 3:42]

-A client’s question sparks this episode: Are online courses still profitable?

-Why course sales have slowed and the market isn’t what it used to be.

2) Why Courses Are Harder to Sell Now [3:43 - 10:12]

-The oversaturation of free content on social media and YouTube.

-How AI and tools like ChatGPT have made information more accessible than ever.

3) What Buyers Actually Want Right Now [10:13 - 15:28]

-The shift from information-based courses to high-touch, support-driven offers.

-Why people are willing to invest more for coaching that includes accountability, feedback, and real interaction.

4) The Best-Selling Coaching Offers in 2025 [15:29 - 21:41]

-High-ticket 1:1 coaching and why it’s still the easiest offer to sell.

-Group coaching programs that include access, customization, and community.

5) How to Create More Sellable Offers (Without Burning Out) [21:42 - 26:59]

-The key to making group coaching scalable while keeping high-value touchpoints.

-How to balance accessibility and exclusivity in your coaching business.

6) The Rise of Micro-Offers & Trust-Building Strategies [27:00 - 32:15]

-How smaller, lower-cost offers can help skeptical buyers take the first step.

-Why trust in the coaching industry has taken a hit and how to stand out as a credible expert.

7) Final Thoughts: Should You Still Launch a Course? [32:16 - End]

-When a course can still work and how to position it for success.

-The importance of adapting to what buyers want instead of sticking to what used to work.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

Struggling With Low IG Story Views? Here’s How to Fix It Mar 18, 2025

Show notes

In Episode 150 of the Best Coach Ever podcast, we’re coming for that Instagram Story drought and giving you the exact playbook to bring your views back to life. If your numbers have tanked and your stories feel like they’re disappearing into the void, you’re not alone.

Instagram’s algorithm is playing hard to get, the competition is fierce, and let’s be real—what used to work just isn’t cutting it anymore. But don’t panic—we’ve cracked the code to get your views back without resorting to desperate hacks or praying to the algorithm gods.

We’re spilling the tea on the biggest mistakes tanking your story engagement—like rambling talking head videos (yes, we see you), posting way too much, and forgetting to make your audience actually want to interact. Plus, we’re breaking down exactly what’s working right now to get more eyeballs on your content, keep your audience engaged, and turn your stories into a client-attracting powerhouse.

If you’re over watching your views plummet and ready to reclaim your spot at the top of the feed, this episode is for you. Let’s fix your story game and make Instagram work for you again! 🚀

In this episode, we cover:

1) Why Instagram Story Views Have Tanked [0:00 - 7:14]

-The shift in Instagram’s algorithm and why views are harder to get.

-The impact of increased competition and changing user behavior.

2) The #1 Mistake: Posting Too Many Talking Head Videos [7:15 - 14:52]

-Why long, back-to-back talking head videos are killing engagement.

-How to balance talking head content with more engaging formats.

3) The Danger of Overposting (And the Ideal Story Length) [14:53 - 22:37]

-How too many story frames can overwhelm viewers and drop engagement.

-The sweet spot for daily Instagram story length to maximize views.

4) What’s Actually Working Right Now [22:38 - 31:09]

-The power of engagement-based content like polls, quizzes, and interactive stickers.

-How to create curiosity-driven stories that keep people watching.

5) The 24-Hour Reset Trick to Boost Views [31:10 - 38:56]

-Why taking a break from posting can actually skyrocket your next story’s visibility.

-How to strategically use your first post back to drive engagement.

6) Final Tips for Consistently High Story Views [38:57 - End]

-How to mix lifestyle and business content for better engagement.

-The mindset shift you need to stay consistent and play the long game.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

Pt 2: Mistakes Coaches Are Making When Trying to Scale to $10k+ Months Mar 11, 2025

Show notes

In Episode 149 of the Best Coach Ever podcast, we’re calling out the biggest mistakes keeping coaches stuck in the scaling struggle. If you’ve been hustling hard but your revenue refuses to budge, consider this your official wake-up call. Scaling isn’t about piling more on your plate—it’s about making smarter moves at the right time. And let’s be real, way too many coaches are unknowingly sabotaging their own growth.

We’re breaking down the five mistakes that are secretly holding your business back: diving into passive offers before you’re ready, ignoring key business metrics (because “vibes” aren’t a strategy), over-relying on automation instead of actual human connection, treating your business like a side gig instead of a legit company, and dodging direct sales like it’s the plague. If you’re stuck at $5K months and wondering why scaling feels like a never-ending uphill battle, this episode will shake up your mindset and give you the roadmap to sustainable growth.

If you’re serious about stepping into those $10K, $20K, or even $50K+ months without spinning your wheels or burning yourself out, this one’s for you. Buckle up—there’s some tough love ahead, but it’s exactly what you need to break through. Let’s get to work!

In this episode, we cover:

1) Why Passive Offers Won’t Save You (Yet) [0:00 - 10:47]

-The illusion of passive income and why it doesn’t work for most coaches early on.

-Why a small audience makes it nearly impossible to generate significant income from low-ticket offers.

2) The Power of Tracking Your Metrics [10:48 - 19:36]

-Why relying on “vibes” instead of data keeps coaches stuck.

-Key metrics to track (conversion rates, lead sources, audience growth) and how they impact business decisions.

3) Why You Shouldn’t Automate Too Soon [19:37 - 28:52]

-How over-reliance on sales funnels and automation can actually hurt conversions.

-Why direct, personal engagement is still the fastest path to landing clients.

4) Treating Your Business Like a Company, Not a Side Hustle [28:53 - 39:21]

-How a lack of structure, planning, and work boundaries creates chaos and stagnation.

-The importance of having a sales plan, content strategy, and work schedule to prevent burnout.

5) The Real Secret to Scaling: Direct Sales & Client Relationships [39:22 - End]

-Why “hands-off” selling is a myth (and what to do instead).

-How prioritizing conversations, connections, and high-ticket offers leads to faster, more sustainable growth.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

Pt 1: Mistakes Coaches Are Making When Trying to Scale to $10k+ Months Mar 04, 2025

Show notes

In Episode 148 of the Best Coach Ever podcast, we’re getting real about the mistakes that keep coaches stuck when they’re trying to scale to $10K, $20K, or even $50K+ months. Scaling isn’t just about working harder or slapping together new offers—it’s about making the right strategic moves at the right time. And let’s be honest, a lot of coaches are making moves that are actually holding them back.

We break down four major mistakes that keep businesses stuck: expanding a product suite too soon, constantly launching new offers without strategy, chasing shiny new marketing tactics instead of sticking to what works, and ignoring the real bottlenecks in their business. If you’ve been throwing spaghetti at the wall, feeling overwhelmed by slow growth, or struggling to convert at higher price points, this episode is packed with insights to help you course-correct and finally scale with confidence.

If you’re serious about breaking out of your current revenue plateau and scaling in a way that doesn’t burn you out, this episode is a must-listen. Get ready for some tough love and strategic shifts that will set your business up for real, sustainable growth.

In this episode, we cover:

1) The Perfectionism Trap & Blanket Dome Setup [0:00 - 6:30]

-Why perfectionism will kill your progress (and why this episode almost didn’t happen).

-A behind-the-scenes look at recording under a “blanket dome” for better podcast acoustics.

2) Mistake #1: Expanding Your Product Suite Too Soon [6:31 - 16:50]

-Why adding more offers before you’ve mastered your core offer leads to more problems, not more money.

-The difference between scaling out of overflow vs. desperation.

3) Mistake #2: Offering Too Many Things, Too Soon [16:51 - 26:40]

-How constantly launching new offers creates confusion for your audience and dilutes your brand.

-Why being known for one primary solution first is the fastest path to growth.

4) Mistake #3: Shiny Object Syndrome – Jumping from Strategy to Strategy [26:41 - 39:30]

-How constantly switching tactics and not giving them time to work is keeping you stuck.

-Why most business strategies need at least 30-90 days of consistent effort to see real results.

5) Mistake #4: Ignoring the Bottlenecks in Your Business [39:31 - End]

-How to identify the “dams” and leaks in your business that are preventing growth.

-Why fixing bottlenecks (instead of chasing new strategies) is the key to breaking through income ceilings.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

Why Posting About Your Coaching Isn't Working Anymore (Do This Instead!) Feb 18, 2025

Show notes

In Episode 147 of the Best Coach Ever podcast, we’re keeping it real about why simply posting about your coaching on Instagram isn’t cutting it anymore. The game has changed, and if you’ve been wondering why your DMs aren’t blowing up with client applications, you’re not alone. With more coaches in the industry, savvier buyers, and an algorithm that’s stingier than ever, just showing up on your feed isn’t enough to consistently book clients.

This episode breaks down the three key things you must be doing beyond just posting: increasing your visibility, creating real engagement with your audience, and actively selling in a way that feels good (no cringe DMs required). We’re ditching outdated strategies and diving into what actually moves the needle in today’s coaching space.

If you’re ready to stop waiting for the algorithm to save you and start taking real action to get more clients, this episode is packed with practical, no-BS strategies to help you stand out, build trust, and make more sales.

In this episode, we cover:

1) Why Posting Alone Doesn’t Work Anymore [0:00 - 8:36]

-How the coaching industry has changed, making content less effective for lead generation.

-The rise in competition, algorithm shifts, & buyer skepticism that make booking clients harder.

2) The First Fix: Get More Visible [8:37 - 20:04]

-Why relying on Instagram alone is a risky move for growing your audience.

-Strategies to proactively increase visibility, from networking to collaborations and beyond.

3) The Second Fix: Create More Engagement [20:05 - 30:12]

-Why potential clients need to feel connected before they buy.

-How to spark conversations, build trust, & become the coach your audience wants to work with.

4) The Third Fix: Actively Sell (Without Being Pushy) [30:13 - 40:01]

-Why subtle CTAs at the bottom of posts aren’t enough.

-Ways to create natural, effective sales conversations that don’t feel sleazy.

5) Making Sales a Habit, Not a Struggle [40:02 - End]

-How to make these strategies second nature so sales never feel forced.

-A sneak peek at the upcoming 30-Day Sales Sprint to help you put these strategies into action.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

Nice Girls Sell Better? Selling WITHOUT Being Sales-y with Sales Expert Julia Kristin Feb 11, 2025

Show notes

In Episode 146 of the Best Coach Ever podcast, we're flipping the script on traditional sales tactics and diving headfirst into a feminine, empathetic approach that’s tailor-made for today’s savvy female entrepreneurs. Alongside Julia, a sales coach who’s truly mastered her craft, we’re tearing down the old-school sales playbook that often feels more manipulative than motivational. Together, we explore how a relational, human-centered approach can seriously amp up your results and turn the sales process into something you actually look forward to.

We're tackling head-on the sticky misconceptions about sales that many of us wrestle with, showing how a shift from a purely transactional to a richly transformational mindset can not only boost client relationships but also crank up your sales effectiveness. This episode isn’t just about closing deals; it’s about opening up real connections, diving deep to understand client needs, and letting our natural empathy lead the way in our sales conversations. Get ready to shake up your sales strategy and inject some serious soul into your selling!

In this episode, we cover:

1) Introduction to New Sales Perspectives [0:00 - 2:00]

- Lynette introduces the episode and her guest, highlighting the focus on transformative sales techniques.

- They discuss the need for a shift in sales strategy that embraces a more feminine and empathetic approach.

2) Breaking Down Traditional Sales Tactics [2:01 - 10:00]

- Julia shares her journey from traditional to innovative sales strategies.

- Discussion on why old-school tactics often feel pushy and alienating, particularly to women.

3) The Importance of Authentic Connections [10:01 - 20:00]

- How building genuine relationships leads to better sales outcomes.

- Examples from Julia's experience that illustrate the power of authenticity in sales.

4) Empathy as a Sales Tool [20:01 - 30:00]

- Exploring how empathy can be effectively used in sales to better understand and meet client needs.

- Practical tips for integrating empathetic listening and responsiveness into sales practices.

5) Redefining Sales Success [30:01 - 40:00]

- How redefining success in sales can lead to more satisfaction and less stress.

- Julia and Lynette discuss how changing one's approach to sales can impact business growth.

6) Q&A and Closing Thoughts [40:01 - End]

- Julia and Lynette answer listener questions about implementing new sales techniques.

- Final thoughts on maintaining authenticity in sales to revolutionize how you do business.

Connect with Julia:

Instagram: https://www.instagram.com/juliaksales

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

The Biggest Reasons Coaches Fail to Break Past $2k Months Jan 28, 2025

Show notes

In Episode 145 of the Best Coach Ever podcast, we don’t just tackle a common challenge—we demolish it! We're diving into the elusive mystery that plagues many an online coach: breaking through the $2,000 per month income ceiling. This episode isn't just a chat; it's an arsenal of battle-tested tactics aimed directly at those gnarly barriers that keep your bank account looking lean. From the sneaky pitfalls of underpricing to the havoc wreaked by inconsistent engagement, we dissect what's really keeping your coaching biz from booming.

Armed with sharp insights on mindset revamps and killer pricing strategies, plus a masterclass in engaging prospects, this episode is a goldmine of guidance for online coaches at any stage of their hustle. Whether you're just stepping into the coaching arena or you've been duking it out in the trenches but feel like you're running in circles, this strategic wisdom is here to propel you past those pesky income plateaus. Get ready to transform your approach, turbocharge your earning potential, and sprint towards those higher income goals with confidence. This is your playbook for turning coaching trials into triumphs!

In this episode, we cover:

1) Common Challenges and Misconceptions [0:00 - 5:00]

-Exploring why many coaches struggle to surpass the $2,000 mark.

-Discussion on the psychological and strategic barriers that contribute to this common plateau.

2) Strategies for Consistent Income Growth [5:01 - 10:00]

-Tips on how to maintain consistency to ensure steady income growth.

-The importance of regular content creation, lead generation, and follow-ups.

3) Pricing and Value Perception [10:01 - 15:00]

-How underpricing and undervaluing services can impede business growth.

-Advice on setting appropriate prices that reflect the value provided and attract more committed clients.

4) Engaging and Converting Prospects [15:01 - 20:00]

-Techniques for effectively engaging with prospects and converting them into paying clients.

-The role of direct communication and building relationships through social media interaction.

5) Building Confidence and Authority [20:01 - 25:00]

-Encouragement to build self-confidence and establish authority in your niche.

-How to project confidence and professionalism to attract and retain higher-paying clients.

6) Concluding Strategies and Motivation [25:01 - 30:00]

-Recap of the key strategies discussed and how to implement them in your coaching practice.

-Motivational closing remarks to you to take action and break through their income thresholds.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com

The Secret to A Successful Business That MOST People Won't Do Jan 21, 2025

Show notes

In Episode 144 of the Best Coach Ever podcast, we’re slicing through the noise to bring you the straight scoop on what really rockets you to success as an online coach. Forget flashing those fancy credentials, sporting a six-pack, or dropping dazzling content—consistency is where it's at. We plunge into why sticking to your guns daily is far more crucial than perfection.

This no-holds-barred chat strips away the fluffy myths of the online coaching world. We're flipping the script from chasing the crown of "the best" to just grinding it out day after day, outcome be darned. We challenge you to toss out old playbooks and accept that maybe, just maybe, the secret to nailing it is no secret at all—it’s all about consistent action.

So, if you're wrestling with imposter syndrome, bogged down by sluggish progress, or just need a hefty dose of get-up-and-go, you can’t afford to miss this episode. It’s an electrifying reminder that regular hustle trumps random sparks of genius and paves the road to enduring success. Tune in and turn up your game—consistency is calling!

In this episode, we cover:

1) The Real Challenge in Online Coaching [0:00 - 2:10]

-Overview of common misconceptions about what it takes to succeed.

-Personal reflections on my current health challenges and how they relate.

2) Debunking the Perfection Myth [2:11 - 7:00]

-Discussion on why you don't need to be the best in every aspect to be successful.

-How focusing on consistency over perfection has helped me and other coaches.

3) Consistency as a Success Driver [7:01 - 13:00]

-Examples of how consistent actions lead to success in online coaching.

-The importance of regular content creation and engagement with the audience.

4) Strategies to Enhance Consistency [13:01 - 18:00]

-Practical tips for maintaining consistency in business practices.

-Techniques to avoid burnout and stay motivated, even when progress seems slow.

5) Embracing Imperfections and Persistence [18:01 - 23:00]

-Encouragement to embrace imperfections in the journey of online coaching.

-Motivational insights on persistence and how it can set you apart in the industry.

6) Making Consistency Work for You [23:01 - End]

-Summary of key points discussed and how to apply them to your coaching business.

-Final thoughts on overcoming discouragement and focusing on what truly matters for growth.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Is Educational Content on Instagram Dead? Jan 07, 2025

Show notes

In Episode 143 of the Best Coach Ever podcast, we're spicing things up with a deep dive into the shake-up of educational content on social media. As we strut into 2025, let's face it—the old school teaching methods are just not cutting it anymore in grabbing that ever-elusive audience attention. This episode is all about revolutionizing educational content to keep it sizzling hot and sticky, blending storytelling, relatability, and a dash of showbiz.

We're unpacking the shift from yawn-worthy, straight-laced educational posts to dynamic content that vibes with your audience’s day-to-day dramas and dreams. Discover how mixing a little edu-tainment into your strategy can crank up your engagement levels and keep your followers coming back for more. This isn't just about dumping information; it's about crafting content that enlightens, enchants, and entertains.

Tune in if you're a coach or content creator ready to jazz up your game and meet the fierce demands of today's social media scene. We’re getting into the nitty-gritty of what makes content pop and how to deliver those golden nuggets of wisdom without putting your audience to sleep. Get ready to revamp, remix, and reenergize your educational material!

In this episode, we cover:

1) Understanding Content Evolution [0:00 - 5:00]

-Discussion on how traditional educational content is changing.

-Exploring the need for a shift towards more dynamic and engaging formats.

2) Challenges of Classic Educational Content [5:01 - 10:00]

-Identifying the drawbacks of traditional educational methods on social media.

-Examples of how this content has failed to meet modern audience expectations.

3) Strategies for Engaging Educational Content [10:01 - 15:00]

-Tips for integrating storytelling into educational posts.

-How to make educational content relatable and entertaining.

4) Case Studies and Success Stories [15:01 - 20:00]

-Sharing successful transformations of educational content.