The Artificial Intelligence Show

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#12: AI for CMOs series with John Dougherty, Brighton Jones Mar 22, 2022

Show notes

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing.

In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on his agency experience, John views his business development team and business segments as “clients,” and focuses on providing the assets and tools needed for each to accomplish their goals. Improving marketing through the use of AI-powered tech opens up opportunities for John and his team to build and nurture and community through unique relationships with their customers.

#11: Cade Metz, The New York Times: Genius Makers Mar 15, 2022

Show notes

In this week's episode, show host Paul Roetzer sits down with Cade Metz, technology correspondent for The New York Times, and author of the book Genius Makers: The Mavericks Who Brought AI to Google, Facebook and the World. This special episode took place during MAICON 2021 when Paul and Cade sat down for a fireside chat to discuss the story of AI throughout the past few decades.

Cade's book, published in 2021, gives readers an insider’s look at the mavericks leading the race for AI supremacy. Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the pursuit of scientific knowledge, and the very human concerns about privacy, security, bias, and prejudice. Like a great Victorian novel, this world of eccentric, brilliant, often unimaginably yet suddenly wealthy characters draws you into the most profound moral questions we can ask. And like a great mystery, it presents the story and facts that lead to a core, vital question: How far will we let it go?

As one of Paul's opening lines of the interview, "[Genius Makers] literally just changed my perspective on the significance of what's happening," this episode dives into greater detail into some important moments in the book.

#10: Karen Hao, MIT Technology Review: Responsible AI Mar 08, 2022

Show notes

In this week's episode, show host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review. This special episode took place during MAICON 2021 when Paul and Karen sat down for a fireside chat to discuss responsible AI.

In this episode, Paul and Karen explore the ethical development and application of AI.

Drawing on her expansive research and writing, Hao offers:

An inside look at the policies and practices of major tech companies.
Lessons learned that you can use to ensure your company’s AI initiatives put people over profits.
A look into what's next and what's needed for responsible AI.

#9: Britney Muller, Data Sci 101: SEO Expert Talks AI Use Cases Apr 06, 2021

Show notes

In this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies.

In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in your career. She also discusses:

Specific AI use cases for SEO.
The impact of AI on marketing and SEO professionals in the next 3 - 5 years.
Advice for marketers who are just getting started with machine learning and AI.

#8: Kevin Walsh, HubSpot: Using AI to Help Businesses Grow Better Mar 30, 2021

Show notes

In this episode, Kevin Walsh, Group Product Manager for AI at HubSpot, gives us an inside look at how HubSpot thinks about artificial intelligence, and what customers can be doing to take advantage of AI-powered features within the CRM platform. Show host Paul Roetzer also dives into HubSpot’s point of view on AI, AI applications in the platform that customers can use today to make their marketing smarter, and a little bit into the company’s product roadmap for AI solutions!

#7: Maggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AI Mar 09, 2021

Show notes

How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on:

Virtual Selling Assistants and how they differ from other chatbots.
What an AI-powered industry means for marketers.
Tips to get started with conversational marketing or advance the process you already have.

#6: Special Edition: The 2021 State of Marketing AI Report Feb 09, 2021

Show notes

We are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve?

These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry.

What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key findings from the newly released research. Listen to the whole interview to hear more about:

Were there any surprises in the results?
What does it all mean for the future of the industry?
What does it mean for your career?

#5. Harry Syed, Exec. Director of Innovation: AI That Could Change Everything Feb 02, 2021

Show notes

During his interview with show host Paul Roetzer, Harry discusses practical applications of AI that he has worked on and forecasts game-changing innovations coming in the next three to five years. Listen to the whole interview to hear more about:

How AI will change our jobs as marketers.
How machines can make us more human.
Why McDonald’s is one of the most innovative brands he’s worked with.
Tips for marketers looking to become innovators.

#4. David Meerman Scott, Marketing Strategist: Is Facebook Evil? Jan 19, 2021

Show notes

David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil? He also shares his thoughts on how AI-powered algorithms are affecting the way we consume news, and what it all means to brands and marketers.

#3. Jeff Coyle, MarketMuse: Can AI Create Content? Jan 19, 2021

Show notes

In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss:

How AI can level up your content marketing.
How major advancements in natural language generation (NLG) are transforming the field.
Predictions for the future of content marketing as we know it.
Plus, major MarketMuse announcements for 2021.

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