The Artificial Intelligence Show

Latest Episodes:

#22: Adobe Adopts AI Images, DALL-E 2 for Product Design & Sequoia Capital Goes All-In on Generative AI Oct 26, 2022

Show notes

Paul and Mike return, discussing three more hot topics in the world of artificial intelligence.

Adobe, along with many other innovators, has been experimenting with Generative AI. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues — and make creativity accessible to millions more people.

At the same time, like many new technologies, Generative AI has raised valid concerns. Among the questions: How is the work of creative people being used to train AI models? And how will we know whether something we see was created by a human or a computer?

Next, New York City-based CALA, a startup that bills itself as the “world’s first operating system for fashion,” offers a digital platform (including a mobile app launched in March) that allows creators to design and produce clothing lines, unifying the process from product ideation through order fulfillment. With the addition of DALL-E-powered text-to-image generating tools, users can generate new visual design ideas from natural text descriptions or uploaded reference images – which the company says are first-of-its-kind capabilities for the fashion industry.

And finally, Sequoia Capital just signaled that they’re all-in on generative AI. Sequoia is one of the best-known venture capital firms on the planet, with decades of experience investing in some of tech’s biggest names like Apple, Google, Instagram, LinkedIn, and PayPal.

Recently, Sequoia published a post called “Generative AI: A Creative New World,” where they laid out their position on generative AI tools like Jasper, DALL-E 2, Stable Diffusion, and others taking the world by storm.

Listen to the conversation.

#21: Gartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. Automation Oct 21, 2022

Show notes

It was a busy week in the world of artificial intelligence! Mike and Paul are back on The Marketing AI Show to discuss three AI hot topics in the news. They’ll add their take on these developments and what it means for marketers and business leaders—and perhaps with an idea or two on how the Marketing AI Institute could support you.

Gartner came out with a report identifying seven technology disruptions that will transform sales over the next five years. Gartner says sales leaders need to recognize, prioritize and respond to these disruptions: generative artificial intelligence (AI), digital twin of the customer, augmented reality/virtual reality (AR/VR), machine customers, digital humans, emotion AI, and multimodality.

Next, It was a good week for generative AI funding. Stability AI, the world's first community-driven, open-source artificial intelligence (AI) company, raised $101 million in funding. Additionally, Jasper secured a $125 million series A funding round at a $1.5 billion valuation.

#20: The AI Bill of Rights, Building AI-Driven Companies, and Meta’s Make-a-Video Oct 14, 2022

Show notes

This week Paul and Mike talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders.

On October 4, the White House released what it calls an “AI Bill of Rights,” a document that offers a blueprint of “five principles that should guide the design, use, and deployment of automated systems.” It is not binding in any way, legally or otherwise. But they are an important initial effort by the US government to draw attention to the impact of artificial intelligence on our daily lives.

In an exclusive interview with McKinsey released in late September, Dr. Kai-Fu Lee, a world-leading AI expert, investor, and author spoke with McKinsey about how business leaders can use AI in their operations and what it means to be a truly AI-driven company.

Meta, the company formerly known as Facebook, just released Make-A-Video, an AI system that turns text prompts into machine-generated video clips. This means you can type in a prompt, like “a horse drinking water,” and Make-A-Video will understand the prompt and create a video clip of it in a specific style. This type of generative AI does for video what a tool like DALL-E 2 does for images: it creates unique visuals from a simple text prompt in seconds. The tool isn’t yet publicly available like DALL-E 2 but has major implications for businesses and creators.

#19: Marketing Artificial Intelligence Book Jun 24, 2022

Show notes

This is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print.

Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast.

Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.

#18: AI for CMOs Jun 17, 2022

Show notes

In a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts.

This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared?

In this week’s episode, Paul and Mike break down some key findings from our AI for CMOs report, discuss opportunities for CMOs and marketing leaders, and more.

#17: AI for Advertising May 27, 2022

Show notes

AI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case studies including HOLT CAT, Vanguard, and more.

#16 The Future of Business is AI or Obsolete May 20, 2022

Show notes

With each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete.

Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical practices, artists, writers, graphic designers, financial advisors, banks, insurance brokers and carriers, software makers, game and app developers, real estate brokers, consumer products makers, hotels, restaurants, manufacturers, distributors, educational institutions—and he couldn’t come up with an industry or business model where this won’t be true.

That's the basis for this week's Marketing AI Show podcast. In this episode, Paul is in the hot seat, and our Chief Content Officer, Mike Kaput, interviews Paul about this topic and a recent article he posted about it.

#15: AI for Event Marketing May 13, 2022

Show notes

In this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based on their probability to purchase (more intelligent)...so we can reach out to them with customized, personalized communications (more human).

We get transparent about our internal processes and hope you can learn something from this as well.

#14, Lost and Gained May 06, 2022

Show notes

Paul Roetzer and Mike Kaput discuss AI in the news in this new format for our podcast.

Recent breakthroughs in language and vision AI technologies are accelerating innovation and creating increased uncertainty about where the limits of intelligent systems will be in the months and years ahead.

Every career path, business, and industry will be changed by AI. It’s simply a matter of time

And as designers learned with the introduction of DALL-E 2. And writers are learning with the rapid advancement of large language models from OpenAI, Google, Meta AI, and others. The future may be closer than we care to believe.

So, what can you do to turn this uncertainty into opportunity?

Start by asking three questions:

What will be lost?
What will be gained?
When?

If you’re curious enough to understand what AI is, and what it is capable of doing, you will be able to see the inevitable transformations that are coming to your profession.

Listen to this episode with Mike and Paul.

#13, AI for CMOs series with Andrea Brimmer, Ally Mar 29, 2022

Show notes

As part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses.

In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes.

Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades include being named a winner of Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has been named three times to Forbes’ list of World’s Most Influential CMOs and a two-time honoree of 100 Leading Women by Automotive News.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The Artificial Intelligence Show

Related Podcasts

Links

Stay Connected