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    Business

    The Artificial Intelligence Show

    The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

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    Copyright: © All Rights Reserved 2023

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    Latest Episodes:
    #232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor Aug 18, 2026
    Show notes

    Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then move through AI's environmental reckoning, OpenAI's very public friction with the White House, Anthropic's march toward a record IPO, Grok 4.6's return to the frontier, and an AI agent that hacked a gym website while trying to book a class.

    AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:07:04 — Claude Will Now Start Marking AI-Generated Content

    00:22:41 — AI's Environmental Reckoning

    00:35:58 — Drama from the White House Over OpenAI Hire

    00:45:25 — Anthropic's Hidden Advisor

    00:50:04 — Sanders Threatens an AI Pause

    00:55:30 — xAI Releases Grok 4.6

    00:58:30 — More on Google's AI Leadership Reshuffle

    01:02:54 — Revisiting the Responsible AI Manifesto

    01:08:09 — AI Agent Hacks a Gym Website

    01:12:10 — AI Use Case Spotlight

    01:19:14 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

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    Join our community:

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    Register for a free webinar

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    Enroll in our AI Academy


    #231: How Zapier Is Building an AI Marketing Brain Aug 13, 2026
    Show notes

    Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to building with it.

    In this AI Transformations episode, Slagen tells Mike Kaput how Zapier moved from AI adoption to AI-native work: three tiers of builders, an AI-powered "marketing brain," the "lossless marketing" idea behind it, and why working in public mattered more than any single tool.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:03:50 — Who Dan Slagen is and why Zapier's marketing story matters

    00:06:12 — The February “code red”: what changed and why Dan called it

    00:10:53 — How the team actually adopted AI

    00:12:05 — Building Zapier's AI-powered marketing brain and “lossless marketing”

    00:15:52 — Bringing in agentic expertise and charting the steps

    00:21:25 — The behavioral side: how people interact with the machines

    00:23:25 — How the average marketer connects to the central brain

    00:26:31 — Impacts and benefits

    00:30:30 — Where it got harder or messier than expected

    00:32:11 — Dan's advice for leaders who are behind

    This episode is presented by Google Cloud:

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/

    Visit our website

    Receive our weekly newsletter

    Join our community:

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    #230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed Aug 11, 2026
    Show notes

    Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story may be OpenAI’s detailed account of agents that hacked Hugging Face, communicated across test runs, shared stolen credentials, and operated undetected for weeks.

    Paul and Mike break it all down, then cover the White House’s new framework for reviewing frontier models, OpenAI’s delayed Astra release, its public fight with Apple, Meta’s open approach to superintelligence, AI-driven layoffs, Gavin Baker’s AI market predictions, the collapse of the Situational Awareness fund, and more.

    Full links and timestamps below.

    Access the show notes and show links here:https://podcast.smarterx.ai/shownotes/230

    Fill out this week’s AI Pulse Survey here:https://smarterx.ai/pulse

    Timestamps:

    • 00:00:00 — Intro
    • 00:04:52 — Google’s AI Leadership Shakeup
    • 00:24:15 — OpenAI’s Agent Hack Debrief
    • 00:51:03 — White House AI Framework
    • 00:57:10 — OpenAI’s Astra Model Delayed
    • 01:02:51 — OpenAI Says Apple Is Getting It Wrong
    • 01:05:35 — Meta Goes Open on Superintelligence
    • 01:10:30 — AI Leads Layoffs for Fifth Straight Month
    • 01:14:19 — AI Market Predictions from Gavin Baker
    • 01:19:01 — Situational Awareness Fund Implodes
    • 01:21:27 — AI Use Case Spotlight
    • 01:28:19 — AI Product and Funding Updates

    Want to receive our videos faster? SUBSCRIBE to our channel!

    This week’s episode is brought to you by MAICON and AI Academy by SmarterX.

    MAICON is the AI conference for marketing and business leaders, happening October 13–15 in Cleveland. Three days of keynotes, sessions, workshops, and conversations designed for leaders actively figuring out how to adopt, operationalize, and scale AI across their organizations. Visit https://MAICON.ai and use code POD100 to save $100.

    AI Academy by SmarterX offers on-demand courses, series, and professional certificates designed to help individuals and organizations build AI literacy and accelerate adoption. Explore the latest courses at https://academy.smarterx.ai and use code POD100 for $100 off any individual plan.


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    #229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights Aug 06, 2026
    Show notes

    A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course.

    Paul Roetzer and Mike Kaput count down the top 10 AI trends of the quarter: AI jobs whiplash, the pillars of business transformation, Apple v. OpenAI, GPT-5.6 and ChatGPT Work, agents transforming work, Fable 5, soft nationalization, the Hugging Face breach, and the battle over open weights.

    This episode was recorded live on July 31, 2026.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:02:54 — The Pope's AI Encyclical and Popular Backlash Against AI

    00:07:01 — AI Jobs Whiplash

    00:11:44 — The Pillars of Business AI Transformation

    00:16:21 — OpenAI vs. Apple

    00:19:10 — GPT-5.6 and ChatGPT Work

    00:24:36 — How Agents Are Transforming Work

    00:29:47 — Fable 5

    00:34:11 — US Government Intervention in AI

    00:37:53 — OpenAI Models Escape and Hack Hugging Face

    00:42:29 — The Battle Over Open Weights

    This episode is brought to you by AI Academy by SmarterX.

    AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here.

    Visit our website

    Receive our weekly newsletter

    Join our community:

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    Enroll in our AI Academy



    #228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra Aug 04, 2026
    Show notes

    Both OpenAI and Anthropic disclosed this week that AI agents escaped their safety tests and reached real organizations, and one model flagged its own action as wrong before carrying it out. Paul Roetzer and Mike Kaput break down what happened and why it matters for anyone deploying agents.

    Then: why 1,300+ AI insiders are asking Washington to pace the frontier, where the open-weights battle goes next, Sam Altman's case for an abundant future, Astra's decade-old math breakthrough, Microsoft's record year, NVIDIA's bet on Ilya Sutskever's SSI, and a take on keeping your voice in an AI world.

    AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:18 — AI Agent Cyberattacks Get Worse

    00:21:28 — AI Insiders Ask Washington to Pace AI

    00:36:06 — The Battle Over Open Weights Continues

    00:53:36 — Sam Altman on AI's Abundant Future

    00:59:42 — OpenAI's Astra Model

    01:03:44 — Microsoft Posts Record Fiscal Year

    01:11:38 — Nvidia Bets on Ilya Sutskever's SSI

    01:15:04 — How AI Is Enabling the Human Experience

    01:21:01 — AI Use Case Spotlight

    01:29:02 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack Community

    LinkedIn

    Twitter

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    Looking for content and resources?

    Register for a free webinar

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    Enroll in our AI Academy


    #227: How Good Karma Brands Got Serious About AI and Made It Stick Jul 30, 2026
    Show notes

    Good Karma Brands gave every teammate ChatGPT Enterprise on Labor Day. Less than a year later, 65% of the company uses AI daily. In the first episode of our AI Transformations series, presented by Google Cloud, Senior Director of Innovation Ty Bauschek tells Mike Kaput how they did it: the pilot, the training cadence, and the automations already saving teammates 10 to 15 hours a week.

    It's a candid look at what real, fast, company-wide AI adoption takes: top-down urgency, a culture that rewards experimentation, and a new innovation team turning three-hour tasks into ten-minute ones.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:01:00 — Introducing the AI Transformations Series

    00:04:11 — Meet Ty Bauschek and Good Karma Brands

    00:06:22 — Why AI became an urgent, top-down priority

    00:08:23 — The rollout: a 50-person pilot and seven Tuesdays

    00:10:17 — The tools: ChatGPT Enterprise, Claude, Codex

    00:11:34 — How adoption evolved

    00:13:43 — Use-case spotlight

    00:18:09 — Driving real adoption, not shallow use

    00:20:13 — Hitting 65% daily usage: training & the newsletter

    00:22:42 — Building an innovation department & the "Cam" breakthrough

    00:25:52 — How the innovation specialist role works day to day

    00:29:33 — Deciding where to focus & freeing up partner time

    00:32:41 — What's next & Ty's advice for other companies

    This episode is presented by Google Cloud:

    Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

    Learn more about Google Cloud here: https://cloud.google.com/

    Visit our website

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    Join our community:

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    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body Jul 28, 2026
    Show notes

    An AI agent slipped its sandbox and hacked a real company for days before anyone noticed and that single incident reframes everything else this week. Paul Roetzer and Mike Kaput connect it to Kimi K3's arrival at the frontier, the "Open Weights and American AI Leadership" letter, and the regulation fight taking shape in Washington.

    They break down open weight vs. open source in plain terms, explain why Anthropic is standing alone, and run rapid fire on Alphabet's Q2, the data center backlash, the jobs debate, and Claude Opus 5.

    AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:07:31 — OpenAI Models Escape and Hack Hugging Face

    00:27:49 — Kimi K3 and China's Open-Source Surge

    00:50:52 — Open Weights and American AI Leadership

    01:07:23 — Demis Calls for a Frontier AI Standards Body

    01:12:17 — Google's AI-Fueled Q2

    01:15:22 — White House Redirects Research Billions Toward AI

    01:17:42 — The Data Center Backlash Goes National

    01:21:17 — Why Hasn't AI Increased Unemployment?

    01:27:15 — Which AI Tools Should You Use?

    01:32:06 — AI Use Case Spotlight

    01:36:01 — AI Product and Funding Updates

    This week’s episode is brought to you by MAICON, our 6th annual Marketing AI Conference, happening in Cleveland, Oct. 13-15. The code POD100 saves $100 on all pass types.

    For more information on MAICON and to register for this year’s conference, visit www.MAICON.ai.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack Community

    LinkedIn

    Twitter

    Instagram

    Facebook

    YouTube

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI Jul 14, 2026
    Show notes

    OpenAI shipped GPT-5.6, ChatGPT Work, and GPT-Live this week, and the real story is the move from chat to computer-use agents. Paul and Mike break down what changed, then get into enterprise AI agents and the "reverse information paradox," the AI 2040 report, Apple's trade-secret suit against OpenAI, Illinois's new AI safety law, the AI Safety Index, a cheating scandal at Brown, and foreign influence around data centers.

    AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

    Show Notes: Access the show notes and show links here

    Timestamps:

    00:00:00 — Intro

    00:05:45 — GPT-5.6, ChatGPT Work, and GPT-Live (Plus GPT-6 Rumors)

    00:31:30 — Advice on AI Agents in the Enterprise

    00:46:39 — AI 2040

    00:59:17 — Apple Sues OpenAI for Trade Secret Theft

    01:06:14 — Illinois Signs Nation-Leading AI Safety Law

    01:09:59 — AI Safety Index: Nobody Gets an A

    01:13:11 — The AI Cheating Scandal at Brown

    01:17:44 — China and Russia Stoke US Public Opinion on Data Centers

    01:20:57 — AI Use Case Spotlight

    01:26:19 — AI Product and Funding Updates

    This week’s episode is brought to you by SiteImprove.

    AI search is changing what it means to be discoverable. Siteimprove is the Agentic Content Intelligence Platform marketing teams use to track, optimize, and prove performance across both traditional and AI-driven search. From AEO visibility to content quality, Siteimprove helps you stay ahead of the shift.

    Start with a free AEO check at siteimprove.com/aipod.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack Community

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    Twitter

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    Enroll in our AI Academy


    #224: Fable 5 Is Back, Palantir CEO’s Explosive Interview, the Pillars of Business AI Transformation & OpenAI Offers 5% of Company to US Government Jul 07, 2026
    Show notes

    Are enterprises blindly surrendering their competitive edge to frontier AI labs?

    In Episode 224, hosts Paul Roetzer and Mike Kaput dissect the urgent power shift between AI developers, regulators, and the businesses that rely on them. We unpack the return of Claude Fable 5, Palantir CEO Alex Karp’s fiery warning on data ownership, and a new 8-pillar framework to safeguard your company's AI transformation. Finally, we cover OpenAI's massive new government pitch, Meta's internal struggles, and the harsh realities of AI's impact on the job market.

    Show Notes: Access the show notes and show links here

    AI-Pulse Survey: Fill out this week’s AI-Pulse Survey here.

    Timestamps:

    00:00:00 — Intro

    00:05:44 — US Government Lifts Export Controls on Fable

    00:21:32 — Palantir CEO on AI Sovereignty

    00:37:32 — The Pillars of Business AI Transformation

    00:51:48 — OpenAI Offers the US Government a 5% Stake

    00:56:03 — OpenAI’s Inference Breakthrough

    01:00:03 — AI Jobs Data Whiplash

    01:09:35 — Meta's AI Reality Check

    01:13:10 — AI Use Case Spotlight

    01:23:02 — AI Product and Funding Updates

    This week’s episode is brought to you by SiteImprove.

    AI search is changing what it means to be discoverable. Siteimprove is the Agentic Content Intelligence Platform marketing teams use to track, optimize, and prove performance across both traditional and AI-driven search. From AEO visibility to content quality, Siteimprove helps you stay ahead of the shift.

    Start with a free AEO check at siteimprove.com/aipod.

    Visit our website

    Receive our weekly newsletter

    Join our community:

    Slack Community

    LinkedIn

    Twitter

    Instagram

    Facebook

    YouTube

    Looking for content and resources?

    Register for a free webinar

    Come to our next Marketing AI Conference

    Enroll in our AI Academy


    #223: AI Answers - AI Washing, Flatter Org Charts, Advice for Students, Agent Security & the AI Writing Gap Jul 02, 2026
    Show notes

    The questions people ask about AI have changed. A year ago, they wanted to know what ChatGPT was; now they're asking how to redesign workflows around agents and whether a model can be trained the way a person is. In this AI Answers episode, Paul Roetzer and Cathy McPhillips take on fifteen of them, straight from our Intro to AI classes.

    From choosing two or three models on a tight budget to building an AI virtual twin without sacrificing authenticity, it's a snapshot of where practitioners' thinking actually is right now.

    00:00:00 — Intro

    00:5:59 How do you balance bottom-up experimentation with CEO-level strategy?

    00:9:49 How do you move from restricting AI to enabling it?

    00:11:36 How do you pick two or three models on a budget?

    00:14:30 How do you evaluate vendors amid AI washing?

    00:17:13 Frontier models, small models, or edge AI?

    00:20:52 What are the security risks of autonomous agents?

    00:25:02 Do AI models really behave like people?

    00:30:25 How do you prove AI value with only basic tools?

    00:32:02 How do you build a 24/7 AI virtual twin?

    00:37:17 How do you close the human vs. AI writing gap?

    00:40:26 Which skills gain value as AI takes over workflows?

    00:42:57 Automate, augment, or keep it human?

    00:47:20 Why flatten management instead of upskilling it?

    00:50:51 Who's responsible for AI's economic fallout?

    00:53:05 What advice would you give a college student?

    Show Notes: Access the show notes and show links here

    This episode is brought to you by AI for Business Bootcamp by SmarterX — a single-day event in Columbus, Ohio on July 16th, built for professionals and leaders ready to accelerate AI adoption and value creation. The day moves from a state-of-AI keynote into two hands-on workshops on AI productivity and AI innovation, and you'll leave with an actionable plan for yourself and your team. AI Academy members and groups get discounted pricing. Use code POD100 for $100 off your ticket. Learn more at SmarterX.ai/events.

    Visit our website

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    Looking for content and resources?

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    Enroll in our AI Academy


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