The Art of Online Business

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**The Art of Online Business**

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.

Join fellow online course creators and coaches as we dive into things like
• sales and marketing optimization,
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!

Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.

Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.

You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.

Hit “Subscribe” and let’s gooooo!

Latest Episodes:

The Evolution of a Multi-Million Dollar Offer Nov 16, 2022

Show notes

How do you know it's time to make a change in your business or your offers?

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Visit The Art of Online Business website for Facebook Ads help

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In this episode of Art of Online Business, I wanted to open up and share about my own experience changing course and really optimizing my business over the last two years, specifically my offers.

So many people are afraid to make changes to their business because they don’t want to be locked into something that they don’t enjoy, or because they don’t want to rock the boat on something that’s already working for them, even though it isn’t in alignment with their goals.

Sometimes you do need to make a change though. In this episode, I’m sharing how to know when it’s time to change, how to pinpoint opportunities for your business, and improve your business using data and intuition.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

(Best Of!) Pros & Cons of "Black Friday" Promotions Nov 11, 2022

Show notes

Are you thinking about running a Black Friday promotion?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit.

To be honest, I have some pretty strong feelings surrounding Black Friday promotions and I want to break down the pros and cons in this episode so that you can make the right decision for your business.

The origin of this day is probably not what you think it is. It actually has a very negative association in history. If you decide to do it, there are ways that you can do it really well without getting mixed up in all of the noise of Black Friday promotions.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How the "5 Ps of Alignment" Affect the Success of Your Business, with Annemie Tonken Nov 09, 2022

Show notes

The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business.

Annemie has been a professional photographer since 2010 and is now a respected educator, speaker, and podcaster focusing on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.

She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, workflow-friendly way, and co-founder of The Family Narrative conference.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Annemie Tonken’s Links:

Listen to Annemie’s podcast
Visit Annemie’s website
Follow Annemie on Instagram
Join Annemie’s Facebook group

3 "Creative" Funnels Working Right Now Nov 04, 2022

Show notes

I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things really click.

In this episode of Art of Online Business, I’m sharing three small case study examples of “creative” funnels that a few of my Accelerator members are doing right now that are working really well.

None of these methods are revolutionary or new. It’s all about staying consistent and doing what aligns with you and how you want to serve your clients.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How (and Why) to Choose the Right Coach or Mentor Nov 02, 2022

Show notes

When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to be there far beyond the time you’re in the coaching program. When you realize that, something very powerful opens up, and your whole outlook on business changes.
In today’s episode of Art of Online Business, I draw on my experience as both a coach and student to show you what to look for so you can find a coach that suits your needs.
I also discuss why finding next-level advice feels like searching for a tiny needle in a very dense haystack of basic & generic information… and give tips for making your search easier.
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

We're All Just Figuring This Online Business Thing Out Oct 28, 2022

Show notes

Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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So I’m going to be giving you a behind-the-scenes look at this retreat and share my perspectives, lessons learned, and main takeaways.

One of the biggest takeaways from this retreat is that it’s all about the basics. As they say, what’s old is new. Those tried and true business strategies are still what’s working best. Don’t spend time with shiny object syndrome. Your business will thrive if you simplify and stick to the basics.

There are many other takeaways that really stuck with me at this retreat and I’m sharing them all in this episode.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Creating a Business That Makes Money While Surfing, with Brenton Ford Oct 26, 2022

Show notes

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing.

The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business.

Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Brenton Ford Links:

Check out Brenton’s website
Follow Effortless Swimming on Instagram
Check out Effortless Swimming on YouTube
Listen to the Effortless Swimming podcast

(Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint Oct 24, 2022

Show notes

Are you interested in learning some advanced evergreen sales and marketing strategies?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.

John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business.

Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again.

Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

John Lint’s Links

Check out the Kleq website

What I'm Doing to INCREASE Email Opt-Outs During Promotions Oct 21, 2022

Show notes

Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that.

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

‍‍ ‍‍ ‍‍

In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt-outs during my promotions. It may seem counterintuitive, but I don’t want to show up for my email list doing only promotions. I want to sprinkle it in while I primarily lead with value.

I highly recommend that everyone view their email marketing through the lens of their values. In my business, we prioritize making people-based decisions, not just profit-based decisions. People are on your email list for a reason, not to be sold to all the time.

I respect my email list so much so it’s very important for me to give them the option to opt out of promotions. By doing this for your promotions as well, you’ll build trust, gain appreciation, and create deeper relationships with your audience.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Use Ethical Affiliate Marketing to Grow Your Revenue Oct 19, 2022

Show notes

Are you using affiliate marketing for your business?

‍‍

Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them.

There are a lot of benefits to adding affiliate marketing to your business and, if done right, it really adds a lot of value to your audience’s lives. You just have to find the right products and be honest about how they helped you and why you think they’ll help your audience too.

By using the tips I share in this episode, you can easily add affiliate marketing to your revenue stream in an ethical way and build even more trust with your audience.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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