The Art of Online Business

Latest Episodes:

$1M From a $297 Course in Less Than 2 Years | w/Jessica Berk Dec 21, 2022

Show notes

Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that.

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In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches.

In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more.

When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.

Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!

So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.

She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.

And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Jessica Berk’s Links:

Visit Jessica’s website
Check out Jessica’s masterclass
Follow Jessica on Facebook
Follow Jessica on Instagram
Follow Jessica on YouTube

Pricing, Wealth Building & Your Relationship with Money | a Dec 2021 Classic w/ Jacquette Timmons Dec 16, 2022

Show notes

In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money - you manage your choices around money.

In addition to being an author ("Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate”) and frequent blogger, Jacquette is also the creator of Pricing Made Human®. PMH is designed to help entrepreneurs and small business owners tackle the question, "What should I charge for this?," from all sides: the financial, the emotional, and the personal, so they can price more confidently, and strategically, and end up with a thriving business and thriving life. She also hosts The Comfort Circle™ - a dinner series where she hosts discussions about money, business, and life over food and wine - and the podcast, "More Than Money."

Jacquette holds an MBA in finance from Fordham University’s Graduate School of Business and an undergrad in marketing from the Fashion Institute of Technology. A combination she credits, in part, for being able to blend her analytical mind and creative spirit in service to help her clients shift how they look at money; how they perceive its role in their life; and how they give it direction. She lives in Brooklyn, NY, and can be seen running in Prospect Park most days of the week.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Jacquette Timmons’ Links:

Visit Jacquette’s website
Follow Jacquette on Instagram
Check out the Financial Wheel Exercise

KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley Dec 14, 2022

Show notes

One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to want to have specific KPIs or success metrics that you’re watching. Sometimes they’re easy to determine, but there are some positions on our team that aren’t as easily attributable to revenue or profit.

So today on Art of Online Business, I sat down with Erica Macauley to talk about how we can determine success metrics for those support roles in your business. This is critical if you want to shift from a day-to-day entrepreneur to the leader and CEO of your business.

Erika is a systems slayer, chaos coordinator, Trello evangelist, and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Erika Macauley’s Links:

Visit Erika’s website
Book a Hiring Project

Behind the Scenes: A Unique Way to Work With Your Customers (And I Love It) Dec 09, 2022

Show notes

In 2022, I added a whole new revenue model to my business. I want to share it with you in this episode of Art of Online Business because it might be something that you can do too.
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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Sometimes the right way of living is not yet known to you until you say yes to something or decide to try something new. That could open up a whole new avenue in your business or your life.

At the beginning of 2022, I had no idea that I would discover this new business model and let alone add it to my business or even enjoy it for that matter. I tried something new and now I love this business model.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

The Real Cost of Business Burnout, with Jude Charles Dec 07, 2022

Show notes

Are you experiencing business burnout?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Burnout has become a buzzword lately in the business world, but it is very real and it can sneak up on you. It’s very common but it just doesn’t get talked about enough. So in this episode of Art of Online Business, I sat down with Jude Charles to talk about business burnout and how Jude changed his business and life due to his experience.

For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business.

Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

I have experienced burnout multiple times since I have been in business, so I know what it’s like. As entrepreneurs, we have to take breaks. It’s imperative for our mental health and so that we don’t forget who we are outside of work.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Jude Charles’s Links:

Sign up for the Dramatic Leverage Newsletter
Follow him on Twitter

Help! I Need Registrations! (14 Fresh Traffic Ideas) Dec 02, 2022

Show notes

As business owners, there will inevitably be a time when something unexpected comes up and we have to figure out a solution. The problem is that when we are coming up with solutions from a fear-based or scarcity-based mindset, our ideas aren’t going to be very good.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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We have to take a step back and try to get some perspective on things. If one of your primary marketing channels gets shut down, what’s your plan B? Diversifying your marketing channels is always a good decision.

In this episode of Art of Online Business, I’m sharing 14 fresh traffic ideas for when things hit the fan and you need registrations immediately.

We have all been there at some point. Being prepared for whatever comes with these ideas will help you get through it when times get hard.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Create a Business That Generates Revenue While You Nap, with Seemi Abdullah | an Oct 2021 Classic Nov 30, 2022

Show notes

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.

Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more.

Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.

Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.

I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! This can be true for you too.

I hope you enjoyed hearing the progression of Seemi’s business as well as what is ahead for her. I want you to remember an important lesson from this episode: you cannot be creative and grow your business if you are too caught up in the day-to-day tasks in your business. This is something that Seemi learned throughout her journey and it is something that I want you to think about.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Seemi Abdullah’s Links:

The Missing Piece to Exponential Growth (It's Not What You Think) Nov 25, 2022

Show notes

I’m kicking off a new series on the show where I bring on members of my Accelerator coaching program to teach a short lesson on something they are an expert in that can help you in your own business.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this quick tip episode of Art of Online Business, Caitlin Mitchell is kicking off this series. She is an incredibly smart CEO and in this episode, she is sharing the missing piece in your business for exponential growth. This is something that we often overlook and Caitlin is sharing how you can leverage it for massive growth in your business.

Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators.

Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Caitlin Mitchell’s Links:

Follow her on Instagram
Check out Caitlin’s private podcast Excellence in Leadership

How She Runs a Wedding Membership With Just 3% Churn, with Faye Cornhill Nov 23, 2022

Show notes

When I see people that are doing extraordinary things in their business, whether it’s a membership, coaching program, or course, I want to bring them to you. This is so that we can unpack what they are doing that’s working so you can take some tips and apply them to your business.

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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In this episode of Art of Online Business I sat down with Faye Cornhill, one of my Accelerator coaching members, who runs a very successful wedding membership business. She’s here to share why her membership works and what sets her business apart from other wedding-based memberships out there.
Faye Cornhill is a business coach to the wedding industry. With her signature mix of positivity, motivation and common sense, she specialises in helping aspirational business owners follow their dreams of making it in the world of weddings.

Faye has an incredible retention rate and she shares how she makes that happen in this episode. She also shares more about her launch methods and how much she works in her business.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Faye Cornhill’s Links:

Visit Faye’s website
Follow Faye on Instagram

5 Subtle Things That Can Dramatically Improve Your Meta Ads Nov 18, 2022

Show notes

How are your Facebook ad campaigns going?

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Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
Visit The Art of Online Business website for Facebook Ads help

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I had one day recently where all of my calls with my Accelerator members were Facebook ads related. There were some common themes or takeaways among all of those calls that I think you could all benefit from.

In this episode of Art of Online Business, I’m sharing 5 Facebook or Instagram ad observations and updates for you.

Many people have been overcomplicating their ad campaigns. It’s time to simplify your campaign structure. Gone are the days of complexity with your ad campaigns. The key is consolidation and simplification.

These observations will help you get back on track with your Facebook or Instagram ad campaigns so that you can start getting what you are paying for and seeing results.

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Get 1:1 Meta Ads Coaching from Kwadwo!
Get Done For You Facebook Ads
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

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