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    Business

    The Art of Online Business

    Imagine sitting down for coffee 2x per week and getting free coaching on the best actionable plans, practical tips and easy to implement secrets for increasing your Profit and Impact in your online business, with LESS Hustle.

    That’s exactly what you can expect from The Art of Online Business podcast.

    For established online course creators and/or coaches who want to positively impact the people you serve, The Art of Online Business is the place where you’ll learn how to intentionally develop a CEO mindset, optimize your sales & marketing, and create the systems and processes that your business needs to scale beyond your individual capacity (while keeping your sanity).

    Host Rick Mulready is an Online Business Coach and Ads Expert, but most importantly he’s a dad and a husband. Along with everything else in his business, this podcast is meant to represent the inclusivity and diversity of online businesses.

    In this podcast, you get a mix of solo episodes where Rick candidly takes you behind-the-scenes of creating a 7-figure business, interviews with a diverse group of expert online entrepreneurs sharing their actionable advice, coaching student Case Studies and more.

    If you’re looking for tips on things like creating an impactful values-based business, removing overwhelm, building a team, outsourcing, Facebook and Instagram ads, social media, productivity, scaling online courses or memberships, evergreen funnels, podcasting, building a YouTube channel and more, hit “Subscribe” now and let’s do this!

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Get More People to Consume Your Content (and Increase Accessibility) Aug 05, 2022

    As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us.

    As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business.

    The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.

    Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow.

    This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible.

    The idea isn’t to add a whole other step, it’s to increase the leverage of the content that you have.


    In this episode, you’ll learn:

    • Why the format of your content matters
    • Why it’s so important to listen to your audience’s feedback
    • How to repurpose your content
    • Things I do in my business to make my content more accessible
    • How to match the format of your content to your audience


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/623



    How To Survive Economic Uncertainty: Financial Tips For a Down Economy with Mel Abraham Aug 03, 2022

    There’s a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You’re going to get different answers depending on who you ask. One thing that’s for sure is that things are different now than they were not so long ago.


    Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.


    In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building.


    Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thoughtpreneur™️ Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

    In this episode, you’ll learn:

    • How a recession is defined
    • Why we should lean on human connection during times like these
    • How to manage business expenses based on ROI
    • How we should measure our wealth
    • Why financial stability should be our first priority
    • The benefits of having multiple income streams
    • The steps to financial freedom
    • What types of assets you should go after


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Mel Abraham’s Links:

    • Visit Mel’s website
    • Follow Mel on YouTube
    • Follow Mel on Instagram
    • Listen to The Affluent Entrepreneur Show

    Full show notes available at www.rickmulready.com/622


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to Create KPIs for Your VA Jul 29, 2022

    Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging.


    In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes.


    When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for.


    There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task.


    In this episode, you’ll learn:

    • What KPIs are
    • Why each role needs KPIs
    • Different types of KPIs you can assign to each role
    • How to make sure the tasks they are assigned align with the desired results
    • How to make sure the results are moving your business forward


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Full show notes available at www.rickmulready.com/621



    How Online Businesses Can Win During a Recession, with Jacquette Timmons Jul 27, 2022

    There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.


    I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession.


    Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.

    There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible.
    In this episode, you’ll learn:

    • How a recession is defined
    • Why our economy is not as bad as it may seem
    • What business owners can do during times of uncertainty
    • Why you need to reevaluate your expense report
    • How to find ROI on different aspects of your business
    • How much savings you should aim for and how to manage it
    • What is going on in the stock market and how to build wealth with it
    • Resources that will help you understand what is going on and how to prepare

    Links & Resources:

    • Make Me Smart Podcast
    • The Secret Code of the Superior Investor book
    • The Psychology of Money book
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Jacquette Timmons’ Links:

    • Visit Jacquette’s website
    • Follow Jacquette on Instagram
    • Check out the Financial Wheel Exercise

    Full show notes available at www.rickmulready.com/620




    You DON'T Need Social Media to Grow Your Business Jul 22, 2022

    Are you using social media in your business?

    In today’s quick tip episode of the Art of Online Business, I’m explaining why you do not need social media to grow your business.

    Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to.

    I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either.

    That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media.


    In this episode, you’ll learn:

    • The reasons businesses use social media
    • How social media helps your business
    • Why you don’t need social media to grow your business
    • The clear results and KPIs you need if you do decide to use it


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Full show notes available at www.rickmulready.com/619



    How Listening to Your Body Can Actually Help You Scale Your Business, with Susi Hately Jul 20, 2022

    Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.

    However, just because you struggle with these types of health challenges doesn’t mean you can’t still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it’s possible.

    Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing. She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers.

    The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based on when you are feeling your best.


    In this episode, you’ll learn:

    • The relationship between emotional and physical pain
    • How business launches can affect your physical symptoms
    • Why you need to listen to the “whispers” your body is telling you
    • How to operate when you are in a heightened version of your systems
    • How to intentionally plan when you do things in your business based on your symptoms
    • Why our actions are influenced by our emotions
    • How to move forward in your business when you’re feeling anxiety
    • The way Susi leverages her knowledge to run her business
    • Steps to take in your business if you are suffering from any type of chronic pain


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Susi Hately’s Links:

    • Visit Susi’s website
    • Follow Susi on Instagram
    • Check out Susi’s YouTube channel
    • Follow Susi on Facebook

    Full show notes available at www.rickmulready.com/618


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    The Most Effective Facebook Ads Strategy Today? Jul 15, 2022

    In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today.


    If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It’s one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week.


    What I’m sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.


    This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business.


    So when you’re thinking about running Facebook or Instagram ads, you want to move your audience from the platform they’re on over to your email list. This gives you a much greater leverage point for marketing and sales. Listen closely to this episode to learn how to do it.


    In this episode, you’ll learn:

    • Why leverage matters if you want to grow and scale your business
    • Why your email list is so important
    • The ways that your email list can help you grow
    • How your email list helps you build a relationship with your audience
    • Why running ads to grow your list will cut your ad budget and increase your sales during launches


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to

    Full show notes available at www.rickmulready.com/617


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Advanced Evergreen Sales & Marketing Strategies, with John Lint Jul 13, 2022

    Are you interested in learning some advanced evergreen sales and marketing strategies?


    In this episode of Art of Online Business, I’m joined by the Found of Kleq, formerly 10xpro, John Lint. He’s sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.


    John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business.


    Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again.


    Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial.


    In this episode, you’ll learn:

    • What’s included in the Kleq software
    • What’s required to have an offer that converts on autopilot
    • Why your marketing campaigns are so important
    • Tips for automating your business
    • What cascading profits are
    • The importance of segmentation
    • The difference between good work and bad work as the owner
    • The most effective marketing campaign type


    Links & Resources:

    • Start your free trial of Kleq
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    John Lint’s Links

    • Check out the Kleq website


    Full show notes available at www.rickmulready.com/616


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    The Most Important Growth “Strategy” Nobody is Talking About Jul 08, 2022

    The growth strategy we are talking about in this episode is what I like to call “CEO time”. It’s all about taking time awayfrom the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.


    When you take time away from the pressure of work, that’s when you’ll get some of your very best ideas for your business. You’ll come up with ideas and solutions that you wouldn’t have thought of if you hadn’t taken a step back.


    It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO.


    We often think that we can’t take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business.


    In this episode, you’ll learn:

    • Why taking time for yourself is important
    • How to create CEO time in your business
    • What to do during your CEO time
    • Why leverage is so important
    • Questions to ask yourself during CEO time
    • How CEO time can impact your business growth


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Full show notes available at www.rickmulready.com/615


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to Create a Pre-Launch Strategy That Sells Out Your Offer, with Brenna McGowan Jul 06, 2022

    Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy?


    In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy.


    How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible.


    Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.


    In this episode, you’ll learn:

    • What’s required for a successful launch
    • Why empathy is so important when it comes to launching
    • How far in advance you need to start your pre-launch strategy
    • What the “Build-A-CASE” framework involves
    • Why voice-of-customer research is so important
    • Why levels of awareness matter in your strategy
    • What’s involved in Brenna’s sub-framework Set-The-PACE
    • How stories help establish a connection with your audience
    • How this method can be adapted to evergreen launches


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Brenna McGown’s Links:

    • Get the Pre-Launch Cheat Sheet
    • Check out Brenna’s website
    • Follow Brenna on Instagram
    • Connect with Brenna on Facebook


    Full show notes available at www.rickmulready.com/614

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    3 Words Every CEO Needs to Know Jul 01, 2022

    As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone.


    In today’s quick tip episode of Art of Online Business, I’m talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven’t been performing well, it can be really difficult to bring yourself to do what needs to be done.


    There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It’s never “I need”, even though it’s our business. You are not your business, so this is an important distinction because it’s not personal. It's a business decision.


    This is always a difficult situation because we are good people and don’t want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this.


    So regardless of how frustrated you might be or whatever else is going on, just remember it is what your business needs.


    In this episode, you’ll learn:

    • Why letting someone go should never be a shock to them
    • How to use performance improvement plans
    • The importance of treating people with respect while parting ways
    • Why it’s never personal when it comes to your team
    • How to keep the focus on the business needs


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/613

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Case Study: How Laura Peters Is Working WAY Less While Making More Jun 29, 2022

    Do you ever feel like you are working too much in your business?

    As business owners, many of us find that we are working way more hours than we would like to because there’s always work to be done when you’re running a business. But it doesn’t have to be that way. You can actually work less while making more in your business.

    In today’s episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever.

    Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.

    It can be hard to give up that control in your business and let other people do things that you’re used to doing, but in order to have some balance in your life and scale your business, you have to learn to simplify and delegate. By shifting your mindset and trusting the people on your team, you can begin to work less and make more, just like Laura did.

    In this episode, you’ll learn:

    • How Laura grew her travel blog through ads and affiliate marketing
    • The launch strategy Laura uses to sell her course
    • The difference between Laura’s evergreen vs live launch methods
    • Laura’s average cost per lead
    • Why you don’t need to reinvent the wheel for your business
    • How Laura cut her hours spent working down by automating more
    • What it’s like working with your spouse
    • The power of SEO in your business

    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Laura Peters’ Links:

    • Mike and Laura’s website
    • Follow Mike and Laura on Instagram
    • Connect with Mike and Laura on Facebook
    • Follow Mike and Laura on YouTube


    Full show notes available at www.rickmulready.com/612

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Have You Broken Your Business Lately? (You Should…) Jun 24, 2022

    Have you broken your business lately? You really should.


    If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have.


    The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break.


    So where do you start? Break your business. Yes, you read that right.


    In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up.


    You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while you’re away.


    In this episode, you’ll learn:

    • Why you need to break your business
    • How to brain dump everything that could go wrong
    • The steps to determining what team member would be in charge of each issue
    • How to set up a plan of action for each issue that could come up
    • Why this will give you peace of mind when you need to step away


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    Full show notes available at www.rickmulready.com/611


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to Create More Time Freedom In Your Business with Ashley Gartland Jun 22, 2022

    As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks.

    In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success.

    Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.

    Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can work your way toward the time freedom that you want without your business suffering.


    In this episode, you’ll learn:

    • Why you need to determine your own version of success
    • How to look at your business from a life-first perspective
    • How to establish systems to free up time
    • Mindset tips for overcoming perfectionism
    • Hiring tips to help free up your time
    • Tips for finding your next team member
    • How to decide what to keep in your business and what to delegate


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Ashley Gartland’s Links:

    • Follow Ashley on Instagram
    • Connect with Ashley on LinkedIn
    • Listen to the Better Than Big podcast
    • Get the Do Less Live More audio course
    • Visit Ashley’s website


    Full show notes available at www.rickmulready.com/610


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    3 Tips for Increasing Evergreen Webinar Sales Jun 17, 2022

    Evergreen is a big topic for many business owners.


    Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work.

    It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly.


    In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer.


    You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales.


    In this episode, you’ll learn:

    • The difference between live launches and evergreen conversions
    • How to calculate your lead-to-sale conversion rate
    • How often to look at your conversion rates
    • Why you should shorten your open cart period
    • The importance of revising your messaging to keep it current


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Full show notes available at www.rickmulready.com/609

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to Create Sustainable Visibility In Your Business with Mai-kee Tsang Jun 15, 2022

    Let’s turn the conversation about getting visibility for your business on its head.


    We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently?


    In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second.


    Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.


    She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to visibility. This is so that they can feel safer expanding their comfort zone, as they become more visible to grow their impact-fueled businesses.


    After listening to this episode, my hope is that you’ll be able to shift how you approach getting visibility. Whether it is podcasts, social media, or YouTube—you’ll be able to make sure that it is in alignment with you.


    In this episode, you’ll learn:

    • Why it’s harmful to find visibility if you don’t have systems to uphold who you are
    • The Circles of Intimacy and why they matter when it comes to visibility
    • Why oversharing can be harmful in some cases
    • Why playing it safe isn’t the same as playing small
    • How to be consistent with the way you show up
    • What trigger warnings are and why they matter
    • How to leverage sustainable visibility when being a guest on podcasts


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Mai-kee Tsang’s Links:

    • FREE Resource: Be Our Podcast Guest
    • Visit Mai-kee’s website
    • Follow Mai-kee on Instagram


    Full show notes available at www.rickmulready.com/608


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Increase Sales of Your Main Offer Jun 10, 2022

    How simple is your business?


    If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign.


    Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do.


    The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it.


    All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals.


    In this episode, you’ll learn:

    • Why simplicity pays off
    • The importance of diversifying your marketing systems
    • Different pathways to lead to your primary offer
    • Why you need to track the effectiveness of your pathways
    • How to optimize your offers as you go


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/607


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    4 Pillars of Wealth Building for Online Entrepreneurs, with Salena Kulkarni Jun 08, 2022

    Do you prioritize building long-term wealth?

    I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni.


    Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.


    With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth.


    No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on track to retire in 2-5 years if you want to.


    In this episode, you’ll learn:

    • Why your net worth is a vanity metric
    • What the 4 pillars of wealth are
    • Why wealth building is an art, not a science
    • How to get in the right mindset
    • What alternative investments are
    • What downside protection is and why it’s important


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Salena Kulkarni Links:

    • Learn about Salena’s mastermind and calculator at her website
    • Listen to The Alternative Investing Podcast
    • The Alternative Investing Playbook
    • Follow Salena on Instagram
    • Connect with Salena on LinkedIn
    • Check out Salena’s YouTube channel
    • Follow Salena on Facebook
    • Connect with Salena on Twitter


    Full show notes available at www.rickmulready.com/606

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Coaching Session: What's the "Cost" of Achieving Your Business Goals? Jun 03, 2022

    In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark.

    I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal.

    After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again.

    In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hitting her goals with the feeling of burnout. She associated the feeling of calm with lower revenue. She was hitting her goals but she just wasn’t happy.

    I know that so many people can relate to this topic here so I knew I had to share it. By listening to this coaching call between one of the Accelerator coaches, Neill Williams, and one of my members, Gloria, you’ll get some truly valuable insights and tips to help you work through this kind of blockage in your business as well.

    In this episode, you’ll learn:

    • Different ways to achieve your revenue goals without feeling burned out
    • The limiting beliefs that people have around hiring and costs
    • How your thoughts impact your business
    • How to rewrite the definition of cost
    • Tips for looking at the costs in your business in a different way


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/605


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Simple High Converting, High Ticket Sales Funnels with Neill Williams Jun 01, 2022

    Have you ever felt frustrated trying to figure out how to create a funnel that actually converts?

    Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy.

    Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did.


    Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.


    Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle coaching businesses in 10 hours a week.


    Neill knows that the secret to getting crazy high conversion rates is to know your audience really well. Now it’s like everything she touches turns to gold. She’s here today to talk about how you can turn your business into a conversion machine with an excellent niched-down funnel.


    In this episode, you’ll learn:

    • How Neill helps coaches create a successful business in 10 hours a week
    • The way Neill perfected her funnel
    • Why Neill works backward from her offer
    • Questions to ask when your lead magnet doesn’t work
    • How to solve the challenge of getting people to show up
    • The importance of having a niche with this kind of offer
    • How Neill adds value with bonuses and guarantees


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Neill Williams’ Links:

    • Visit Neill’s website
    • Unbusy Your Life podcast
    • 30 Day Planner
    • Follow Neill on Instagram
    • Neill Williams Coaching

    Full show notes available at www.rickmulready.com/604


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    A Masterclass in Storytelling to Make More Sales, with Jude Charles (Part II) May 27, 2022

    In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd.


    The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else.

    This week is a continuation of the conversation with Jude. In this episode, he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling.

    For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

    Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.


    In this episode, you’ll learn:

    • Jude’s process for helping clients build a story
    • Why I do what I do
    • Why storytelling is so impactful
    • The benefits of having a story bank
    • How you can start creating your story bank
    • How to get better at storytelling


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Jude Charles’ Links:

    • Dramatic Leverage Newsletter
    • Follow Jude on Twitter
    • Jude’s website
    • Get Jude’s book The Dramatic Demonstration


    Full show notes available at www.rickmulready.com/603


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Standing Out from the Crowd Through Storytelling, with Jude Charles (Part I) May 25, 2022

    Do you ever feel like your business gets lost in the crowd?

    Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there?

    In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales.

    For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

    Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

    It’s all about catching the moments in your everyday life and leveraging them to drive home a point in order to separate yourself from the crowd. My hope is that with this episode, you're able to take this concept and apply it to your own business for continued growth.


    Stay tuned for part 2 next week to hear more about how to do this in your business.

    In this episode, you’ll learn:

    • What a story is and how to use it
    • How to make your stories relevant to what you have going on
    • Tips for organizing your stories
    • Ways you can use stories to drive home your points
    • How stories help build the “know, like, and trust” factor


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program


    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.


    Jude Charles' Links:

    • Dramatic Leverage Newsletter
    • Follow Jude on Twitter
    • Jude’s website
    • Get Jude’s book The Dramatic Demonstration


    Full show notes available at www.rickmulready.com/602


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    A Simple (Yet Often Overlooked) Way to Grow Your Email List May 20, 2022

    Are you looking for a simple and effective way to grow your email list?


    It can be easy as business owners to overlook simple things that can help us succeed even when they are right in front of us because we are too close to our own businesses. Having a business coach or outside eyes on your business is so important for making sure you don’t miss any growth opportunities.


    In this quick tip episode of The Art Of Online Business, I am sharing a simple and often overlooked way to grow your email list. It’ll also increase your awareness and positioning, as well as attract your ideal audience to your business.


    That strategy is podcast sponsorships. Find a business that works in the same niche as you on a complimentary, not competitive, side and offer to sponsor their podcast for a little while. This will directly connect you to their audience who are also your ideal audience.


    This is a highly leveraged way to grow your email list and if done correctly, it will pay off tremendously. Start by researching complementary businesses that have podcasts with the same ideal audience. You’ll get some high leverage wins for a cost-effective budget by sponsoring them.


    In this episode, you’ll learn:

    • Why you need outside eyes on your business
    • The benefits of working with complementary businesses in your niche
    • The importance of finding leverage in your business
    • How podcast sponsorships work

    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/601


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    6 Lessons I’ve Learned After 600 Episodes May 18, 2022

    We have done it! We have reached 600 episodes of the podcast. It’s mind-blowing that this podcast has come so far.


    To celebrate, in this episode of The Art of Online Business, I want to share 6 lessons I have learned in 600 episodes. These business lessons have all been a direct result of building and growing this podcast.


    These lessons have taught me so much about podcasting, business, and life and I am now able to run my business in a way that is more congruent to my strengths, my values, and what success means to me. If you don’t run your business through the filter of your values, I really encourage you to start doing that. Success looks different for everybody, and I hope these tips will help you get clarity on that.


    Even though we have been at it for 600 episodes, I feel like we are just getting started. I still have so much cool stuff coming your way!


    So I want to take a moment to thank you so much for making this possible. I appreciate you showing up every week, hitting that follow button, and helping me turn this podcast into what it is now. I’m looking forward to taking everything that I have learned in the past 600 episodes, learning from it, and moving forward.


    In this episode, you’ll learn:

    • Not being afraid to do things differently
    • How consistency will grow your business
    • Why simplicity scales
    • Using your values as a filter in your business


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/600


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Is Your Team Creating the Results You Want? If Not, Do This... May 13, 2022

    If you have a team, you will inevitably experience frustration with them.


    This comes up a lot in my Accelerator program because it’s something that happens to everyone (whether you are just starting out with a team or you already have a team), so in this episode of The Art of Online Business, I am listing out a few exercises that you can do if this is something you are going through right now.


    As CEOs in our business, we must take responsibility for our own actions, so the first step is always to take a look at yourself and your own leadership. As the owner of your business, it is your responsibility to identify what isn’t working and find ways to make it better. This simple exercise is one that I have done countless times in my business and it is game-changing. Every time I try it, I learn something new.


    This will help you change the way you look at the issues you are facing by taking a step back, removing the names from the equation, and determining if you have the right people in the right seats.


    When everyone on your team is pulling towards the same mission and vision for your business and providing an amazing experience, that’s where the magic happens. Everyone on the team is in a position where they do well and serve the business in the best way possible.


    In this episode, you’ll learn:

    • How to examine your leadership to identify ways to improve
    • How to get clarity on what you really need on your team and the qualities and roles needed
    • Making changes to your team to put everyone in positions where they thrive


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes available at www.rickmulready.com/599


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How Feeling Good Actually Affects Your Business Success with Judith Gaton May 11, 2022

    Let’s talk about why feeling good matters for business success.

    In this episode of The Art of Online Business, we are going to be taking a break from the ads, the copy, the sales, and funnels and instead talk about something that doesn’t get talked about too often: confidence as a business owner.

    I sat down with Judith Gaton to talk about creating confidence in yourself and all of the feelings and emotions that go into that. When you show up as your best self, you are able to create a bigger impact in your business, help more people, and show up differently online in a major way.

    Judith Gaton is a stylist, master certified life coach, and lawyer. Her signature course, Style Masterclass, teaches that thought work is the key to a lasting makeover. By using both confidence coaching and mindset work, Judith helps her clients to see that they can dress and love the body they are in right now.

    Judith believes that when style & confidence are dialed in, women are free to go do their work in the world. Her ultimate style philosophy: Confident Women Change the World.

    I hope this episode encourages you to embrace your best self and let it show in all aspects of your life and business.

    Remember, 80% of the success of your business is your mindset! You will be amazed at the results you get when you are more deliberate about what you think about yourself, how you dress, and what you do.

    In this episode, you’ll learn:

    • How confidence impacts your business
    • How your clothing is a conduit to your heart and mind
    • How your clothing ties in with your branding
    • How clothing helps you take more deliberate action in your business
    • 4 things to do when you have a negative body image


    Links & Resources:

    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Judith Gaton's Links:

    • Judith’s book: www.judithgaton.com/book
    • Follow Judith on Instagram: https://www.instagram.com/judithgaton
    • Youtube Style Masterclass with Miss J: www.youtube.com/channel/UCLtfJvACCPxoc5zOFhMfyLQ
    • Book a call with Judith: https://www.judithgaton.com/style-school/


    Full show notes available at www.rickmulready.com/598

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Facebook Ads are DEAD (Unless You Do This...) May 06, 2022
    Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data.
    Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today.
    Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we improve it.
    To understand how well your ads are doing you need to do what I call “triangulating the data.” You basically take data from multiple sources: Facebook ads manager, Google analytics, and your email CRM.
    There are other tools that you can use, but essentially what I talked about in that episode is taking data from multiple sources, and then comparing each source to try to tell the story—to paint the picture of what’s actually going on with your campaigns.
    Today I want to expand on what we talked about in episode 567, and talk about the latest advertising and data collection changes Facebook is making to their platform.
    In this episode, you’ll learn:

    • How Facebook is improving lead ads and data accuracy
    • An ad strategy that gives you a huge upper hand over your competition
    • How to get the most out of Facebook’s lead ad and data collection changes
    Links & Resources:

    • Episode 567:Facebook Ads Tracking: How to Improve the Validity of Your Data
    • 10XPRO
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    TikTok For Businesses: How To Increase Sales and Get More Leads, with Keenya Kelly May 04, 2022

    Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.

    If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger.

    When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no idea how they did that. I can’t do that. It would take me forever to figure that out.”

    Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She’s a member of our Accelerator coaching program. She’s also a coach, author, and a speaker.

    Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you’re anything like me, you’ve often thought TikTok is a place for young people.

    Keenya makes a very strong case today that your audience is on TikTok, and you don’t have to get all fancy in order to be successful. You don’t have to learn all the functions and do all the things to start having an impact.

    Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.

    Today she’s going to break down exactly how she’s done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.

    In this episode, you’ll learn:

    • How Keenya got nearly 500K followers in two years
    • Surprising statistics about TikTok’s user demographics
    • How to get started on TikTok
    • Why you don’t need a lot of technical skill when starting out
    • Keenya’s tips for what content works best on TikTok
    • An easy way to see what’s trending in your niche
    • How to get more followers
    • How to make money from TikTok
    • Tools and apps Keenya uses to produce and enhance her content

    Links & Resources:

    • Splice video editor
    • SnapTik TikTok video downloader
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Keenya Kelly’s Links:

    • Keenya’s website
    • TikTok With Keenya
    • Follow Keenya on TikTok
    • Keenya Kelly: Before You Quit Your Job: A Strategic Guide For Entrepreneurs

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Your Free Facebook Group Is Hurting Your Business Apr 29, 2022

    Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.”

    Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook groups: they’re actually hurting your business.

    As with anything, there’s always outliers and exceptions. People have communities that are actually worth their focus and their attention. They’re being very intentional and strategic about the community.

    But more often than not these Facebook groups are actually doing your business more harm than good, and I’m going to share the top two reasons why in today’s episode.

    In this episode, you’ll learn:

    • The challenges of being beholden to Facebook’s algorithm
    • Are you giving away too much content for free?
    • Is your Facebook group sabotaging your paid membership?
    • My recommendations for where to host your community

    Links & Resources:

    • SuperFastBusiness
    • The SuperFastBusiness podcast
    • Follow James Schramko on Twitter
    • Circle
    • 10XPRO
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How He Did It: Creating a 6-Figure Membership in 6 Months, with Zach Spuckler Apr 27, 2022
    I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together.
    Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program.
    One of the things that we’re working on is growing and scaling his membership, and I love the name of it. It’s called, Not Your Average Membership, and he has taken it to a six-figure run rate in about five months.
    I asked Zach to come on the show and share how he’s done that. What’s gone into it. How he launched it. Why it is a membership with an actual mission: he’s very clear on who this is for and who it’s not for. How he’s leading with his values in creating this membership, and why it’s always open for enrollment—it’s not an open/close membership like you often hear about.
    We also get into the topic of membership churn. His churn rate has been fairly high, so we talk about what he’s doing to reduce it, and how long it’s going to take to see results.
    Zach is an open book, and he delivers a lot for you in today’s episode.
    In this episode, you’ll learn:

    • Benefits of ongoing membership enrollment
    • How Zach reached a 6-figure run rate in 6 months
    • Tips for increasing membership enrollment
    • Ad strategies that work
    • How to launch your membership
    • Why leading with your values pays off
    • How to build relationships with your members
    • Straight talk about churn rates
    Links & Resources:

    • Circle
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    Zach Spuckler’s Links:

    • Heart Soul & Hustle’s website
    • Heart Soul & Hustle’s membership
    • Follow Zach on Facebook
    • Zach is on Instagram
    • Check out the Not Your Average Online Marketing Podcast
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Could Selling More Courses Be As Easy As Doing This? Apr 22, 2022

    Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation?

    The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy.

    She’s a brilliant Facebook ads strategist. She teaches virtual assistants and social media marketing managers how to grow a Facebook ads management business. She shows them how to get better results with their existing clients so they can grow their business faster.

    Jess and I were talking about how we can optimize an offer and really accelerate the growth of that specific program.

    I want you to be thinking about your biggest challenge right now in terms of growing your offer. When we fix this problem it will have a positive domino effect on the rest of your business.

    That’s what we’re talking about in today’s quick tip episode.

    In this episode, you’ll learn:

    • The importance of clearly defining the value your offer delivers
    • Why you need confirmation about the problem your offer solves
    • Tips for creating a targeted marketing plan for your prospects

    Links & Resources:

    • Jess Brookes on Instagram
    • Jab Marketing
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    A Decade's Worth of Membership Tips in 52 Minutes, with James Schramko Apr 20, 2022

    Today I’m super excited to have James Schramko back on the show.
    James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable.

    Before his amazing success as an online entrepreneur James was a very successful luxury car salesman.

    After deciding he needed to diversify his income and seeing what is possible in the online world James decided to make his online side hustle his full-time job.

    James shares how he runs his very simple, but highly profitable business. A big piece of it has been the membership he’s been running for so long. We talk about how it’s evolved and what he’s learned after working with so many high-level online entrepreneurs.

    In this episode, you’ll learn:

    • How James attracts new members without big launch productions
    • A big reason customers cancel their memberships
    • Ethical strategies for getting undecided customers to make a purchase
    • How to stay closely connected to your members as you scale
    • Software and tools James uses to keep his membership running smoothly

    Links & Resources:

    • auphonic
    • The Art of Online Business Podcast episodes with Charley Valher
    • Charley Valher’s website
    • The Art of Online Business Podcast episodes with Tom Breeze
    • Follow Tom Breeze on Twitter
    • 10XPRO
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    James Schramko’s Links:

    • SuperFastBusiness
    • SuperFastBusiness membership
    • The SuperFastBusiness podcast
    • James Schramko: Work Less Make More
    • Follow James on Twitter
    • Follow James on Facebook
    • James

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    3 Business Lessons I’ve Learned from My 3 Year Old Daughter Apr 15, 2022

    Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot.


    In this short episode, I am sharing those lessons with you. These are lessons that I have been reminded of while I have watched her grow up. Regardless of where you are in your life or business, I know you will benefit from them too.


    From not caring so much about what other people think about us and our businesses to seeing everything through the lens of a beginner, you will be surprised how much a 3-year-old can shift your perspective.


    Tune in to hear how my daughter has helped me in my business (and in my life!) and how the lessons I have learned from her can help you too.


    Full show notes are available at rickmulready.com/591


    Links & Resources Mentioned in this Episode:

    Accelerator Coaching Program: rickmulready.com/accelerator

    10XPRO: https://www.10xpro.io/?cookieUUID=531b32e9-53be-4822-b244-e07afbc7451e&cookieUUID=2e2db7ce-6183-4932-8f10-3fff3c690513&affiliate=2126


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Deepening Connection Within Your Membership Community, with Erica Courdae and India Jackson (Membership Series) Apr 13, 2022
    Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show.
    Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business.
    India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In our previous episode we got into the details of what marketing is, and how to use stories in your business to set yourself apart.
    Together they are the co-founders of Pause on the Play, and they help entrepreneurs amplify their influence without changing who they are.
    I’ve brought Erica and India back to talk about onboarding new members to your community, fostering a safe space for everyone to interact with each other, and how to make deeper connections with your community.
    In this episode, you’ll learn:

    • How to transition a Facebook group to a Mighty Networks community
    • How to keep your community safe and inclusive for your members
    • Tips for creating a great onboarding experience for your community
    • Candid insights about community growth and retention
    • The difference between leading and facilitating a community
    • How Erica and India foster deeper connections within their community
    Links & Resources:

    • Mighty Networks
    • Diana Tower
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    Erica Courdae & India Jackson’s Links:

    • Erica Courdae
    • India Jackson
    • Flaunt Your Fire
    • Pause On The Play’s website
    • The Community
    • The Pause On The Play Podcast
    • Follow Pause On The Play on Twitter
    • Pause On The Play is on Instagram
    • Podcast Episode:

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Why Recording My First YouTube Video Was PAINFUL Apr 08, 2022

    Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn.

    We talked about the number one secret to growing a successful YouTube channel.

    In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space.

    He started this as a hobby project. In just under a year he’s accrued a hundred thousand subscribers, and in the last 30 days he’s generated $8,000 in ad revenue from the channel.

    I want to recap some of the things we talked about on that episode, but I also want to share some of my personal lessons from recording my first YouTube videos for my channel.

    We’re going to hit some of the highlights in Wednesday’s episode, as well as some things I’ve learned from my YouTube journey, in today’s quick tip episode.

    In this episode, you’ll learn:

    • Pat’s #1 tip for a successful YouTube channel
    • Two things every video needs before it’s recorded
    • A huge mistake to avoid if you want to retain viewers

    Links & Resources:

    • The Art of Online Business Podcast, episode 588: The #1 Secret to Succeeding on YouTube, with Pat Flynn
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    The #1 Secret to Succeeding on YouTube, with Pat Flynn Apr 06, 2022
    Today we are talking about one of my favorite recent topics: growing a YouTube channel.
    I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel.
    I invited my good buddy, Pat Flynn, from Smart Passive Income, to join me here to share the number one secret to growing a successful YouTube channel.
    In addition to his Pat Flynn YouTube channel, where he has 344,000 subscribers and talks about online business, Pat has created a Pokemon YouTube channel called Deep Pocket Monster.
    He launched it in early 2021, and in 12 short months he had 100,000 subscribers. He currently has 144,000 subscribers, and in the past 30 days he’s done about $8,000 in ad revenue from this channel which, again, is just over a year old.
    Pat’s going to break it all down for you in today’s episode. He’s going to be sharing exactly what it takes to have a successful YouTube channel, how to grow it quickly, and he’s going to unpack the number one thing you need to think about in order to be successful on YouTube.
    In this episode, you’ll learn:

    • The fastest way to grow your YouTube channel
    • The truth about clickbait
    • How to get YouTube to support you
    • Pat’s tips for keeping your viewers engaged
    • How to use YouTube’s algorithm to your advantage
    • The ideal length for your videos
    • Two things every video needs before it’s recorded
    Links & Resources:

    • TubeBuddy
    • vidIQ
    • ThumbsUp.tv
    • Jay Alto
    • The Art of Online Business website
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips on YouTube
    • Full episodes of The Art of Online Business Podcast on YouTube
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    P​​at Flynn’s Links:

    • Smart Passive Income
    • Follow Pat on Twitter
    • Pat is on Instagram
    • Check out Pat’s YouTube channel
    • Deep Pocket Monster on YouTube
    Full show notes are avai

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    3 Simple Ways to Know Exactly Where Your Sales are Coming From Apr 01, 2022

    I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?”

    Many people I come across and start working with are asking this question, but they don’t know the answer.

    I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to reinvent the wheel every time.

    Well, how can you do more of what’s working if you don’t know where your sales are coming from? If having a bigger impact in your business, and creating more revenue and profit is important to you, you’ve got to know your numbers.

    Let me repeat that: you have to know your numbers in your business.

    That’s what we’re going to talk about today on the show. We’re going to talk about tracking the data in your business and using that data to make smarter business decisions.

    All that, and more, on today’s episode of The Art of Online Business Podcast.

    In this episode, you’ll learn:

    • How to use unique landing pages to efficiently segment your sales numbers
    • Tips for optimizing UTM tracking in Google Analytics
    • My favorite tool for implementing my strategies and tracking my data

    Links & Resources:

    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    The Mental Health Effects of Hustle Culture and Burnout, with Amenah Arman Mar 30, 2022
    Today we’re going to continue our conversation about the mental health side of running an online business.
    I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically.
    This is something that we see more and more, especially with a lot of members who’ve joined our Accelerator coaching program. It’s a very common theme, and it’s something that’s not talked about a whole lot. It’s almost a taboo subject.
    Well, I’m here to break that taboo and start talking about it more.
    My guest today is Amenah Armand. She’s an expert on the mental health effects of hustle culture and burnout. Amenah's the creator of Sane in the Membrane. She’s a holistic therapist, and she’s a nationally certified counselor.
    We are unpacking the concept of burnout. We talk about the dangerous things that burnout can lead to, and we also have a really interesting conversation around the concepts of toxic gratitude and toxic positivity.
    I really think you’re going to like this conversation with Amenah.
    In this episode, you’ll learn:

    • Three signs you’ve reached burnout
    • What to do when you begin to experience burnout
    • Strategies you can use to prevent burnout from happening
    • Why gratitude and positivity can’t always fix the problem
    • A simple way to streamline your day and be more productive
    Links & Resources:

    • James Schramko: Work Less, Make More
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Amenah Arman’s Links:

    • Sane in the Membrane’s website
    • Amenah Arman is on Instagram
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    The Simplest Way to Make More "High Ticket" Sales Mar 25, 2022

    In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.”

    I want to define "High-ticket," as an offer that you sell that is north of $5,000.

    $5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a certification. Whatever it might be.

    Maybe you sell something that’s $5,000. Maybe you sell something that’s $25,000. Maybe you sell something that’s $50,000. Whatever it is, that’s what I’m referring to as high-ticket today.

    By the way, if you’re not watching my episodes on YouTube you’re missing out. There are a lot of things you don’t see if you’re only listening to the audio version of the podcast. It’s The Art of Online Business channel over on YouTube.

    I also have a clips/highlights channel over there in addition to my Rick Mulready episodes.

    Be sure to check those out for more great Art of Online Business content.

    In this episode, you’ll learn:

    • A new way to approach high-ticket selling
    • Strategies for building stronger connections with your customers
    • The key to letting your offers sell themselves
    • Why consistent content is so powerful in driving high-ticket sales
    • Should you be more concerned with your platform’s stats & data?

    Links & Resources:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Case Study: How She Hit $1M In 3 Years, with Karin Carr Mar 23, 2022
    Karen Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well.
    She’s also a former member of our Accelerator coaching program.
    In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand dollars in revenue.
    This past December she hit a million dollars in revenue in her online business.
    I asked her to come on the show today to share exactly how she did that. How in just over three and a half years she went from nothing in her online business to doing a million dollars in revenue.
    I’m going to have Karen break down exactly the types of things that she has done to have the kind of year she just finished.
    She’s so happy, and she’s just an amazing person. I thought that she’d be a really good case study for you to hear, and learn what she’s done to see amazing growth in her business.
    In this episode, you’ll learn:

    • How Karin’s resistance to tracking data had her missing out on a lot of revenue
    • Why Karin’s self-imposed deadlines were becoming a problem, and how she fixed it
    • How Karin stopped working in her business and started working on her business
    • Why you have to delegate tasks, and what tasks to delegate first
    • Real numbers behind Karin’s advertising spending, and why it was well worth it
    • Should you invest in a professional copywriter?
    • The most overlooked thing that nearly every entrepreneur needs
    Links & Resources:

    • Brittany McBean’s website
    • Neill Williams’ website
    • The Art of Online Business Podcast: How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    Karin Carr’s Links:

    • Karin’s website
    • The Art of Online Business Podcast: How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr
    • Karin’s real estate coaching YouTube channel

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Is Complexity Keeping You From Scaling? Mar 18, 2022

    In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows.

    I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.”

    I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business.

    Complexity that’s holding them back from scaling their business faster.

    I’m a huge fan of simplicity. Years ago, however, my business was anything but simple.

    It was super complex, with different offers for different audiences. The back end of the business was a spider web of different tools connected to each other in weird ways.

    Things got so much better when I simplified everything down to four key components in the business.

    We scaled the business. We created more revenue and more profit. I was working the least amount of hours that I ever had, and I was the happiest I’d ever been in the business.

    That’s what I want for you and your business, and it starts with simplifying the business into four different systems, which I’m going to share with you today.

    In this episode, you’ll learn:

    • The four systems of a successful business
    • How to scale your business using these four systems
    • Where the easiest “wins” are in your business

    Links & Resources:

    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to Get Started with SEO, with Gert Mellak Mar 16, 2022

    Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO.

    In almost 600 episodes, I’ve slept on it. I haven’t talked about it.

    That changes today.

    Joining me to share his expertise is Gert Mellak. Gert's the founder of a company called SEOLeverage.com. He’s the creator of the ERICA Framework. He’s also the author of the book The ERICA Framework.

    Gert is a very knowledgeable person when it comes to SEO. He's going to share how to get started with SEO, talking about things like: how much time it actually takes. Should you be getting help with this? Should you be hiring an agency like Gert's agency? How long it takes to see results from SEO. Where does it fit in the marketing ecosystem of your business?

    One big thing that jumped out at me from this interview is it’s not as scary as many of us think.

    When I think of SEO, I think it’s a huge project and so much work.

    Well, Gert shares with us it’s actually more about the 80/20. What are the 20% of the things on our website—pieces of content, for example—that are driving the most results, and how do we optimize? How do we make that better?

    That’s what we’re always talking about here on the show: how to make things better. So, I think you’re going to get a lot out of this episode.

    In this episode, you’ll learn:

    • How soon you can expect to see results after dialing in your SEO
    • Is having a YouTube presence helpful for SEO?
    • What kind of time commitment does managing SEO require?
    • Is SEO for everyone? Who won’t benefit from SEO?
    • Can you do SEO on your own?

    Links & Resources:

    • The Art of Online Business Podcast episode #30: How to Create a Content Marketing Machine with James Schramko
    • James Schramko
    • Pat Flynn
    • James Schramko’s SuperFastBusiness Podcast episodes with Gert Mellak
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Gert Mellak’s Links:

    • SEO Leverage
    • Gert Mellak: The ERICA Framework
    • SEO Leverage’s Deep Dive SEO audit
    • Send Gert an email

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    9 Ways to Segment Your Audience Mar 11, 2022
    Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions.
    I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business.
    When we segment, it’s going to lead to stronger relationships with people that you serve or want to serve.
    When you segment, it’s going to serve them for where they are at, based on interests or their level of expertise, or whatever it is that you do in your niche.
    It can increase open and click rates in your emails. It can increase sales. It can increase your repeat customer count. It can also bring in lost revenue from card abandonment.
    There’s a whole bunch of benefits to segmenting. I think the biggest one is how it allows you to have the right conversation with the right person based on wherever they are at in their journey.
    We’re going to cover all of this in today’s quick tip episode.
    In this episode, you’ll learn:

    • Which main categories to segment your audience into
    • How to structure your email surveys for segmenting your audience
    • Should you be using lead magnets?
    • Different tools you can use to streamline your segmentation
    • How to use your YouTube channel or podcast to segment your audience
    • Why you need to tidy up your email list on a regular basis
    Links & Resources:

    • Community
    • RightMessage
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean Mar 09, 2022
    I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show.
    Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.
    She loves writing launch copy that makes big bucks.
    This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.
    She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.
    That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.
    When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.
    People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.
    If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.
    In this episode, you’ll learn:

    • Marketing tactics you should stop using
    • Why we need to give people more autonomy in their decisions
    • What happens when we are honest in our marketing
    • The psychology behind customers’ decisions
    • Why less sales pressure makes buying decisions easier
    • Why your marketing copy needs to be specific to your audience
    • Brittany’s 3-step process for making money
    Links & Resources:

    • Robert B Cialdini, PhD: Influence, New and Expanded: The Psychology of Persuasion
    • The Art of Online Business Podcast: Simple Hacks for Writing Copy that Converts, with Brittany McBean
    • The Art of Online Business Podcast: The Secret to High Converting Launch Copy, with Brittany McBean
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    What Would I Do: Optimizing a Membership-Model Business Mar 04, 2022

    This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation?

    In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing?

    I share what we did, and how we arrived at the takeaways and clarity for the Accelerator member I talked with on the coaching call.

    In this particular episode, we were talking about how to get people to buy from the member. What to do when a prospect is apprehensive about signing up for a recurring membership.

    In this episode, you’ll learn:

    • Why you need to segment your customers to get clarity in your sales funnel
    • Ways to repackage your content for customers that don’t want a membership
    • How to get the right offer in front of the right prospect
    • How to build relationships with a hesitant buyers

    Links & Resources:

    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Making Money: Why You Don’t Need To Be Great at Sales, with Neill Williams Mar 02, 2022

    I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.

    Eight years ago I was burning through my savings. I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.

    I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”

    I wasn’t selling anything. I didn’t have an offer.

    The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.

    I had an offer, and I knew who I wanted to attract and how I wanted to help them.

    There’s nothing better than creating an offer suited specifically for the needs and challenges of the audience you want to serve, or your existing audience that’s telling you, “Hey, we need help with this.”

    Well, on today’s show I’m talking with Neill Williams. She created an offer called “10K in 10 hours.” Number one, that’s a brilliant name. I wish I had thought of it.

    Second, she created the offer based on everything that you’re going to hear her talk about today. Neill tells us how she did it, how she came up with it, and why you don’t need to be great at sales to make money.

    It really comes down to the offer creation process. That’s what we’re gonna be diving into today.

    In this episode, you’ll learn:

    • A fundamental part of your business’ success
    • The crucial starting point many creators struggle with
    • Why creating a great offer beats having great sales skills
    • How to package your offer for maximum impact
    • Does your offer need to be perfect?
    • How to make your offer stand out from the rest and increase sales
    • The benefits and advantages of business coaching

    Links & Resources:

    • My previous episodes with Neill
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Neill Williams’ Links:

    • Neill Williams
    • Neill Williams Coaching

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Coaching Session: "Fixing" an Evergreen Webinar Funnel Feb 25, 2022

    On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program.

    Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat.

    This is a very common question, “Hey, I’m not really sure what to do with X, with my funnel, with my team working too much, et cetera, et cetera.”

    I ask a bunch of questions, and offer advice, insight, and feedback, as well as my thoughts and thoughts from other Accelerator members. This is what we do inside of our Accelerator coaching program.

    By the end of the hot seat, our member has much more clarity on where to go from here. I’m sure you’ll learn a lot from this quick tip episode.

    In this episode, you’ll learn:

    • How long your webinar enrollment period should be
    • The data & metrics that will give you clarity in your funnel strategy
    • How to identify the friction points in your conversion process

    Links & Resources:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    (Part II) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel Feb 23, 2022

    For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel.
    If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim.

    We’re going to have a discussion around the question: are you doing things in your business because you want to do them, or doing them because you think it’s going to help your business? There’s a fine line there, so we’re going to talk about how to walk that fine line.

    We talk about why the more financial success that you see in your business, the harder it tends to be to tap into what you want—what makes you happy. We spend a lot of time today talking about defining success. Why you have to take the time to define what success looks like for you.

    We also talk about how people make decisions. Your customers will make decisions about working with you based on how you show up in your market. There’s a direct correlation between how you feel about your business and how other people feel about it.

    Many of us, as our business becomes more successful, lose that initial “fire” we had. We lose the happiness and the joy that we once felt when we started our business.

    Today’s show is about getting that back and giving you permission to focus on what makes you happy.

    In this episode, you’ll learn:

    • Why it’s important to celebrate your successes
    • A big impediment to creativity and what to do about it
    • The paradox of success and clarity of purpose
    • What to do when you don’t know the next step for your business
    • Why giving yourself permission to say “no” can be a struggle

    Links & Resources:

    • Part I of my interview with Kim Wensel
    • Riverside.fm
    • Notion
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Kim Wensel’s Links:

    • Kim’s website
    • Follow Kim on Instagram
    • Pattern of Purpose
    • Pattern of Purpose on Instagram

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Hiring: How to Choose Between Two "Finalists" Feb 18, 2022

    This is another quick tip episode here on the show.

    When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less.

    In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you something to think about. Something that can help you right now, and something that you can go and implement.

    Because I hear from so many of you that you love these quick tip episodes, and I love doing them, frankly.

    With that, let’s get right into it today. I want to talk about something that came up in a recent Accelerator coaching call with one of our members. They were trying to decide between two great candidates that they had. They had two finalists for an open position on their team.

    Their question was, “How do I make this decision? How do I decide? They’re really good candidates.”

    Today I’m going to answer these crucial questions. I’m going to share some tips to help you get clarity in your hiring decisions.

    In this episode, you’ll learn:

    • How to identify and evaluate a prospective hire’s intangibles
    • Why you need a documented hiring system in place
    • What to do when you can’t decide between two candidates

    Links & Resources:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website

    Check out my Accelerator coaching program

    Full show notes are availablehere

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    (Part I) How to Focus On What Makes YOU Happy In Your Business (and Still Make Money), with Kim Wensel Feb 16, 2022
    Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all.
    Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel.
    Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meaning in their work and build a connection with others through data storytelling, copywriting, and personal branding.
    Today she leads her own firm, Pattern of Purpose, where she advises entrepreneurs on how to communicate who they are and what they believe—on stage, on page, and in person.
    In our discussion between today and next week, we’re talking about how to focus on what makes you happy, and still be able to make money in the process. Many of us think, “Well, I can’t do this just because it makes me happy in my business, because I don’t know if that’s going to make me money. It’s going to make me happy, but I don’t know how successful it’s going to be.” Then we lean so far the other way and only focus on the things that we know are going to move the business forward.
    Well, I want to help you begin to find the line between the two and focus more on what makes you happy, because that’s what is going to help you grow your business and increase your profit.
    So, we talk about a whole host of topics between today and next week. That’s why I wanted to break it down into two parts. They’re going to revolve around the concept of showing up as your authentic self and using your talents in an authentic way that lights you up, and then watching the benefits that come as a result of you doing that.
    In this episode, you’ll learn:

    • How to get past the awkwardness of promoting yourself
    • Why you need a clear understanding of what “success” means to you
    • The dangers of merging your personal identity with your business
    • Why you need to celebrate your achievements more
    • The benefits of doing something because you want to instead of have to
    Links & Resources:

    • Riverside.fm
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Kim Wensel’s Links:

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Facebook/IG Ads: Avoid This (Overlooked) Mistake When Running Conversion Ads Feb 11, 2022
    Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads.
    This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nine conversions, and they'd spent $400 on the campaign.
    After doing a little investigating, we realized they had a lot of clicks on their ad, but less than a quarter of those actually reached their landing page.
    Well, we did a page load speed test and it failed a whole bunch of things. It got a "D" grade for many of the things the test was looking at.
    So today, I want to talk about how you can make sure the technical side of your website and landing pages are working properly. If people are leaving the page because it’s taking too long to load, that’s a big problem.
    I’m going to give you some tips and tricks you can implement right now to make sure you’re not missing out on more conversions.
    In this episode, you’ll learn:

    • How to make sure you’re setting the right objectives for your campaign
    • How to test your website’s functionality
    • What to do if your website is not performing well
    Links & Resources:

    • Pingdom
    • PageSpeed Insights
    • Page load time Chrome extension
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Becoming the Optimized CEO of Your Business, with Brittany Hege Feb 09, 2022

    Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today.

    I want to share with you the journey of Brittany Hege.

    Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the founder and CEO of Mix and Math, which is a math education business on a mission to equip upper elementary teachers with the knowledge, resources, and confidence to inspire a generation of empowered math learners.

    We’ve been working with Brittany in Accelerator for about seven months. I have seen such amazing growth since she began. She has a membership program in her business as her primary offer.

    She was at a point where she was working too many hours on her business. She was doing everything by herself, and needed to stop doing that and get her life back.

    We dive into how she has done that, how she’s grown her team to six people, including her, and how she’s gotten her life back.

    So, we talk about all of that, how she’s done it, how she’s removed herself as the bottleneck in her business, and how she’s empowered her team to own more of their responsibilities in the business. We break it all down here for you today on the show.

    In this episode, you’ll learn:

    • How to attract people to your membership
    • Identifying who makes the best decisions for your business
    • Evaluating the internal costs of adding a new feature to your membership
    • Why focus and simplicity is so crucial to your success
    • How to run a successful business while raising a family
    • Mistakes Brittany has made and learned from as a CEO
    • How to hire and onboard great team members

    Links & Resources:

    • Teachers Pay Teachers
    • Trey Taylor: A CEO Only Does Three Things
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

    Brittany Hege’s Links:

    • Mix and Math
    • Mix and Math on Facebook
    • Mix and Math on Instagram
    • Mix and Math on YouTube

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    “Bonuses”: Why It’s Time to Stop Using Them In Your Offers Feb 04, 2022
    Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying.
    What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. In fact, I really think that it's time to rethink how you're using bonuses to sell your product or service.
    I actually think you should stop using them in your offers altogether, and I want to explain why.
    This is a topic that's come up quite a bit recently, and this is something that I've thought about in my own business, especially over the past year now with our Accelerator coaching program.
    So, here are some of my best quick tips and best practices around the topic of adding bonuses in your business, and what you can do instead.
    In this episode, you’ll learn:

    • Why we feel compelled to offer bonuses
    • What to offer instead of a bonus
    • How to handle potential objections to your offer
    • How to feel confident in your pricing
    Links & Resources:

    • Brittany McBean
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    High Organic Touch in No Touch Times, with Elaine Lou Feb 02, 2022
    My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline.
    She’s also the founder of the Color Your Dreams Movement, which is an initiative to inspire and support women to create their business dream.
    Elaine is an expert in what she likes to call “high organic touch in no touch times.”
    We’ve been in a pandemic for almost two years. So, we haven’t been able to connect with people on a personal level, especially in our businesses.
    For most of the conversation we’re talking about quote unquote, “higher ticket” programs, and how to leverage personal connection with people. We talk about going the extra mile to create that connection, and how that can help you grow your business.
    Her background is in fundraising for nonprofits, and she has taken what she learned in the nonprofit space and raising money to running her very successful online business.
    She takes us through her three-step system for how to do this, and she shares some specific numbers from her business. It’s a really wide ranging conversation. I think that you’re going to get a ton out of it.
    In this episode, you’ll learn:

    • Actionable steps to increase connection with your audience
    • Does asking for audience feedback mean you’re not an expert?
    • Why caring about your clients is unique
    • Savvy tips for writing copy that resonates with your audience
    • Principles and practices for making connections on Instagram
    • How Elaine builds meaningful relationships with people
    • The importance of setting mental health boundaries
    Links & Resources:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    Elaine Lou Cartas’ Links:

    • Elaine’s Instagram
    • Elainelou.com
    • Mastermind course
    • Color Your Dreams Movement
    *Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Two Reasons Your Business Isn’t Scaling Jan 28, 2022
    There are two things I see, time and time again, that hold people back from scaling their business.
    I’m speaking from experience, because I went through these myself for a long time in my business.
    Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pillars that you need to have in your business so you can start scaling, increase your profit and impact, all with less hustle.
    We’re going to talk about how you can delegate responsibility and decisions in your business, how to empower your team and give them more responsibility, and how to remove the bottlenecks that are preventing your business from growing (spoiler alert: you might be one of the bottlenecks).
    It’s a great show, and I know you’re going to get a lot out of it.
    In this episode, you’ll learn:

    • How to identify the bottlenecks in your business that are preventing growth
    • Getting comfortable with delegating your most important tasks
    • How to create processes and systems to streamline the business’ productivity
    • Giving ownership and autonomy to your team
    • What to do when your team makes mistakes
    • The 24 hour rule I give my team for making decisions
    Links & Resources:

    • Jim Collins: Good to Great: Why Some Companies Make the Leap and Others Don't
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to Banish Burnout, with Helena Lucia Jan 26, 2022
    Back in 2016 I had a complete breakdown.
    My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore.
    In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business.
    With the pandemic and everything we’ve all been through in the past couple of years, more and more of us are experiencing burnout. A lot of our Accelerator members are feeling burnout, or are nearing it.
    It’s a serious topic, so I want to dedicate this entire episode to the topic of burnout. I want to take a look at it from a scientific perspective.
    I’ve invited Helena Lucia on the program to talk about burnout and how it affects us. Helena is a creative, she's a teacher, she's a speaker, and she's a coach. She has a wealth of knowledge about this subject, and I know you’re going to learn a lot.
    In this episode, you’ll learn:

    • The science behind burnout
    • How to recognize the early warning signs of burnout
    • Is the “Hustle” culture toxic to our mental and physical health?
    • What to do with feelings of anxiety
    • The power of daily visualization to improve productivity
    • How long it typically takes to change our subconscious feelings
    • What drives people to work harder, and ultimately burnout faster
    Links & Resources:

    • Annie grace: The Alcohol Experiment: Expanded Edition
    • Club Soda
    • BetterHelp
    • Calendly
    • Deb Dana: Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    • Send me an email
    Helena Lucia’s Links:

    • Helena Lucia’s LinkedIn
    • SISU Journey’s website
    • The Burnout Audit
    Full show notes are availablehere

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Facebook Ads Tracking: How to Improve the Validity of Your Data Jan 21, 2022
    Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.
    It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.
    So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.
    Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.
    In this episode, you’ll learn:
    • How to set up unique funnels to identify where your traffic is coming from
    • How to set up your URLs to give you accurate data about your visitors
    • Ways to integrate your URLs with Google analytics
    • What to do with the data that you’re still getting from Facebook’s Ads Manager
    • How to get your website and Facebook to communicate and improve your data

    Links & Resources:
    • Kristen McCormick: 7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It
    • Zapier
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    (Part II) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) Jan 19, 2022
    Today is part two, of my interview with Diana Tower.
    If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of.
    We’re continuing our talk about doing all of these things, which ultimately is going to increase retention. We’re talking all about that here today in part two, with Diana Tower.
    Now, if you have not yet heard part one from last week, I highly recommend that you stop right now. Listen to part one first, because today will make a whole lot more sense if you listen to part one, beforehand. It would be kind of weird if you just pick up in the middle of the conversation here in part two.
    Diana is an expert in membership community management. She was also the former community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com, before creating a business for herself, helping people like you and me around the world create better memberships, and create better experiences for people.
    In this episode, you’ll learn:
    • Why you need to track your community’s engagement and activity
    • Experimenting and interpreting results from your tracking data
    • How to measure the success of your community management
    • Is managing your membership community a full-time job?
    • Knowing when and what to delegate as a community manager
    • What happens when you hire someone to manage your community
    • How much does it cost to hire a good community manager?
    • What platforms are best for hosting a membership community
    Links & Resources:

    • Part I of my interview with Diana
    • DigitalMarketer
    • Mighty Networks
    • Circle
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    Diana Tower’s Links:

    • Diana’s website
    • Diana’s blog
    • Follow Diana on Twitter
    • Diana’s Instagram

    Full show notes are available

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Inside My Business: Skipping the Tech Nightmare Jan 14, 2022
    I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple.
    For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often.
    On today’s episode I’m going to give you an inside peek at how I run my business. I’m going to share with you the tools that I use to run the backend of The Art of Online Business. The tools that keep things simple around here, and keep things running smoothly.
    The first few years of the business were way more complicated than they needed to be. For one, I thought that having more offers was a good idea. More offers equals more revenue, right? Well, I’ve learned the hard way that that’s not always the case.
    All the complexity was causing me to burnout. The business was doing well, but I wasn’t happy in it.
    So, today I’m going to show you the tools that have really simplified the way we do things around here. I know you’re going to get a lot out of today’s show, and I hope you hit me up on Instagram and let me know what you learned from this episode, and what things you’d like to learn more about.
    In this episode, you’ll learn:

    • The best solutions for team member communications
    • My favorite project management tool
    • The online file storage solution we use at The Art of Online Business
    • My go-to note taking app
    • How we track and manage our membership forms. Questionnaires, and applications
    • My favorite customer service solution
    • A great tool for connecting automating our systems
    • The software we use to record the podcast
    • What we use to for our trainings, courses, and our funnels
    Links & Resources:

    • Slack
    • Voxer
    • ClickUp
    • Notion
    • Airtable
    • Google Drive
    • Calendly
    • ConvertKit
    • Ecamm
    • Help Scout
    • Loom
    • Zapier
    • videoask
    • Canva
    • Riverside
    • Daily Content Machine
    • Grain
    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    (Part I) How to Reduce Churn and Keep Members Engaged, with Diana Tower (Membership Series) Jan 12, 2022

    Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience?
    My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn.
    Today, I’m talking with Diana Tower. She’s a membership community strategist. She specializes in teaching community managers and creators how to increase engagement, reduce churn, and foster communities that people love being a part of.
    Before starting her own business, Diana was the community manager for Ramit Sethi, author of I Will Teach You to Be Rich, and founder of GrowthLab.com.
    Diana is a ton of fun to talk to. This interview lasted nearly an hour and a half. I was writing pages and pages of notes while she shared her insights.
    In fact, there are so many good takeaways from our talk, that I’m going to split this interview into two parts.
    Part one is this episode, and part two will be next week.
    In this episode, you’ll learn:

    • What to avoid when managing your community
    • How to set expectations when starting a membership business
    • Setting boundaries for your membership’s features
    • Tips for helping your members get the most from their membership
    • How to create a safe community for your members
    • Strategies for reducing churn in your membership
    • Lessons from Diana’s failed launch

    Links & Resources:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business Clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Diana Tower’s Links:

    • Diana’s website
    • Diana’s blog
    • Follow Diana on Twitter
    • Diana’s Instagram

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Coaching Call: Feeling Discouraged, Revenue "Security," and Self Worth Jan 07, 2022

    Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls.
    For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members.
    Neill’s a master life coach, specializing in all things mindset, including money mindset.
    What you’re going to hear today is very common among online entrepreneurs. It’s something that I also struggled with for years. We’re going to hear our member share his thoughts about some discouragement he’s feeling related to his business.
    He runs a really successful membership business, and has been implementing a lot of changes to grow that business. Some things are working, and others are not.
    You’re going to hear Neill coach him through his doubts and insecurities about himself and his business. There are a lot of helpful insights and coaching advice to glean from their conversation, and I’m very thankful to our member for his willingness to let you listen in.
    In this episode, you’ll learn:

    • Overcoming insecurity as an entrepreneur
    • Niell’s tips for dealing with churn
    • Breaking the cycle of recurring negative feelings
    • How to keep your business’ progress and your sense of self-worth separate
    • Mindset strategies to help you stay motivated

    Links & Resources:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business Clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Neill Williams’ Links:

    • Neill Williams
    • Neill Williams Coaching

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Case Study: 0% Churn!, with Ali Manning (Membership Series) Jan 05, 2022

    One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving.
    Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business.
    If your churn rate is 5%, you’re doing pretty well. That’s the average figure in most membership businesses. You’re doing really well if you’ve gotten that number below 3%.
    My guest on today’s show has essentially a 0% churn rate. Ali Manning is a bookbinder and book artist. In her membership she teaches people how to do bookbinding, and other crafting activities.
    Most importantly, she’s achieving this phenomenal churn rate with an online membership that’s predominantly over 65 years of age, which is stereotypically the least tech-savvy age group.
    Ali is blowing that stereotype out of the water. She’s built a thriving online community around her bookbinding and craft teaching, and her members stay subscribed for years and years.
    Ali’s here to break down how she created her amazing membership, how she retains people, and how she provides so much incredible value to her members.

    In this episode, you’ll learn:

    • What you should focus on when starting your membership
    • Ali’s successful sales funnel strategy
    • How get useful feedback from your customers
    • Starting and growing a thriving community
    • Should you lead your community, or let it be more user-directed?
    • Running ads in the wake of iOS 14.5
    • What your membership tiers should look like

    Links & Resources Mentioned in this Episode:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business Clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program
    • Stu McLaren’s website
    • Podcast episode: Why Your Ad Strategy for Launches Needs to Change

    Ali Manning’s Links:

    • Ali’s website
    • Ali’s YouTube channel
    • Vintage Page Designs on Instagram
    • Vintage Page Designs is on Facebook

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    14 Thoughts On What's Ahead for 2022 Dec 31, 2021

    If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%.
    It was our biggest year yet.
    In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year.
    For this episode, I’m going to give you 14 things you can incorporate into your business to make it grow, to increase your revenue, and increase your profit in 2022.
    You don’t have to do all 14. You can pick and choose which ones will work best for you.
    By the way, these are things I’m teaching our members in our Accelerator program, too.
    14 things that will help you grow and scale your business, and also help you set yourself apart from everyone else—all the noise and clutter—online.
    In this episode, you’ll learn:

    • How to quickly create content using the latest automation tools
    • How to leverage TikTok to expand your reach
    • Why video content is so powerful and versatile
    • Building relationships and connecting with your audience
    • Strategies for increasing your presence across multiple channels
    • Why tracking your data is so important
    • The most important component for scaling your business

    Links & Resources Mentioned in this Episode:

    • 10XPRO
    • Circle
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How I Increased Revenue by 30% + Profit by 25% in 2021 Dec 29, 2021

    Today on the show I’m going to give you an overview of how things went last year for the business.
    We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%.
    I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we just had.
    But I’m okay with that, because we’re on a journey here. As the saying goes, it’s not about the destination, it’s about the journey.
    With that said, I want to share some things I’ve learned over the past year. I want to talk about what worked well for us in 2021, and also talk about some things that did not work well for the business. I want you to maximize your successes, and learn from my mistakes.
    I also want to share what our plans are for 2022.
    Like I said, we’ve just had our best year ever, and I want you to do the same for your business.
    It’s a great episode, and a great starting point for making 2022 your most successful year yet.
    In this episode, you’ll learn:

    • The fastest way to scale your business
    • How to promote your flagship offer
    • Getting more results with less work
    • The shift in how people are consuming content
    • Should you be focussing on list-building?
    • A huge mistake I made in a recent hiring decision
    • How to streamline your content creation and scheduling

    Links & Resources Mentioned in this Episode:

    • 10XPRO
    • ConvertKit
    • Erica Courdae
    • India Jackson
    • Podcast Episode: How to Create a More Inclusive Business with Erica Courdae
    • Podcast Episode: Thinking Differently About Your Marketing Efforts, with India Jackson
    • The Community
    • Stephanie Judice
    • Jacquette Timmons
    • Mel Abraham
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business clips
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    (Best Of!) Thinking Differently About Goals Dec 24, 2021

    Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them.
    If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this.
    When we set a goal for ourselves, we often set the bar really low. We set goals we know we can achieve. That way, we avoid the risk of failure and all of the negative thoughts and consequences that happen as a result of missing the mark.
    About a year ago, I did an episode where I shared my thoughts about thinking differently about our goals. And since I recently had Neill Williams here on the podcast to talk about setting goals for 2022, I thought this would be a good time for you to hear that episode from a year ago.
    It’s an episode that I got a lot of great feedback about. It surprised and inspired a lot of people about reframing our perspective on setting goals, and it fits in really well with the work we do inside of our Accelerator coaching program.
    In this episode, you’ll learn:

    • How our past experiences influence our current goal-setting habits
    • Why viewing your goals as glass ceilings can be so powerful
    • What’s even more important than reaching your goals
    • A great way to stay motivated as you tackle your goals.

    Links & Resources Mentioned in this Episode:

    • Neill Williams
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Pricing, Wealth Building & Your Relationship with Money, with Jacquette Timmons Dec 22, 2021

    Today on the show we’re going to talk about building long-term wealth.
    We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business.
    I’m joined today by Jacquette Timmons. Jacquette is a financial behaviorist. She teaches and coaches the human side of money—things we don’t typically think about when it comes to finances—such as emotions, identity, and psychology, and how they relate to the numbers.
    We’re going to see where these things fit into the big picture about money and finances. It’s a great show, and I’m very excited to have you here for it.
    In this episode, you’ll learn:

    • Gaining clarity about your business model and your purpose
    • Prioritizing the health of your personal finances
    • What most people get wrong about their pricing strategy
    • Where to start when you don’t have a plan for your future
    • The best way to have a positive impact on your team and your clients
    • Giving yourself permission to charge more
    • Reverse engineering a seven-figure income

    Links & Resources Mentioned in this Episode:

    • Acorns
    • James Glassman: The Secret Code of the Superior Investor
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Jacquette Timmons’ Links:

    • Jacquette’s Website
    • Jacquette’s Instagram
    • Follow Jacquette on Twitter

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    9 Ideas for Monetizing Your YouTube Channel Dec 17, 2021

    What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.
    Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel.
    You don’t need to start with all nine. You can pick and choose which ones work best for what you’re doing right now, and which ones look like the most fun.
    There’s a lot of great stuff in this episode, and if you haven’t done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.
    In this episode, you’ll learn:

    • How to incorporate calls to action in your videos
    • Using videos to create evergreen content
    • Partnering with companies to sponsor your YouTube channel
    • How to save a ton of time creating your funnel pages
    • Make money with affiliate links
    • Strategies for offering exclusive paid content
    • How to sell merchandise on your YouTube channel

    Links & Resources Mentioned in this Episode:

    • 10XPRO
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Tom Breeze’s Links:

    • Follow Tom on Twitter
    • Reach out to Tom on Facebook
    • Viewability
    • The Ad Buyers Club

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Grow Your YouTube Channel with Paid Ads (and Get More Customers), with Tom Breeze Dec 15, 2021

    If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.
    In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They’re beginning to either grow a YouTube channel, or expand and scale the one that they already have.
    Unfortunately, getting traction with a new YouTube channel can take a while.
    My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.
    Tom is no stranger to the podcast; he’s been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.
    It actually has a very positive impact on your YouTube channel the way that they’re doing it.
    I asked Tom to come on and share his strategy, and share exactly what they’re doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.
    This is a really, really fun conversation, and I’m sure you’ll get a lot out of it.
    In this episode, you’ll learn:

    • Using ads to grow your channel organically
    • How to reach the right people with your ads
    • Optimizing your ads for YouTube’s algorithm
    • Building your YouTube channel correctly from the outset
    • How to build an audience without using the algorithm
    • Making ads that YouTube loves
    • The right way to make a YouTube video

    Links & Resources Mentioned in this Episode:

    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Tom Breeze’s Links:

    • Follow Tom on Twitter
    • Reach out to Tom on Facebook
    • Viewability
    • The Ad Buyers Club

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Are You Creating Your Business Around Your Life? Dec 10, 2021

    Are you creating your business around your life? Or, are you creating your life around your business?
    The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way.
    It’s a lesson I don’t want you to learn the hard way.
    I had to go through a serious period of burnout in my business before I realized my priorities needed to change.
    From a revenue standpoint, things were going great. Behind the scenes, however, things were not going well in terms of my health.
    I realized I needed to start creating my business around my life. When I made that mindshift, everything started to change for the better. My physical and mental health and my relationships all improved.
    Not only did those things improve, but the health of my business also improved dramatically, because I was prioritizing myself and my personal life first and then the business.
    In this episode, you’ll learn:

    • The most important step in getting your priorities right
    • How to earn more while working less
    • The three things you should be optimizing in your business
    • Why the revenue you generate is not tied to the hours you’re working
    • How to identify and prioritize your most productive time of day

    Links & Resources Mentioned in this Episode:

    • Neill Williams
    • Neill Williams Coaching
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • The Art of Online Business on Apple Podcasts
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    A New Way of Thinking/Setting Goals for 2022, with Neill Williams Dec 08, 2021

    Have you laid out your goals for 2022?
    While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year.
    I sat down with Neill Williams to talk about how to set and achieve goals for the upcoming year.
    When it comes to setting goals for next year, there are two ways to do it: achievement-oriented goals, and growth-oriented goals.
    Achievement-oriented goals are set with an accomplishment in mind. Reaching these goals are pretty much 100 percent under your control. You either do it, or you don’t. Success is not dependent upon anyone but yourself. We set these kinds of goals just to get something done.
    The other kind of goal you set is for growth. That's literally it. You set a goal that requires you to grow in some way to be able to achieve it. The point of that goal is not to reach it. The point of it is the growth that you get while going after it.
    Today, Neill and I are going to walk you through a goal-setting strategy for 2022. We talk about the mindset challenges that can come up, and how to deal with them. We also look at how to decide what kind of goals we want to set for the new year.
    In this episode, you’ll learn:

    • Two types of goals for a successful 2022
    • How to expand your decision-making abilities
    • The million dollar mindset for business growth
    • How to double your revenue
    • Why failure is crucial to your success
    • The right way to set goals
    • Building upon what’s already working

    Links & Resources Mentioned in this Episode:

    • Multiple 6-Figure Coaching Business (in 12 Months) w/Neill Williams
    • BONUS: How to Get More Done In Less Time w/Neill Williams
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Neill Williams’ Links:

    • Neill Williams
    • $10K In 10 Hours
    • Neill's Instagram
    • The Unbusy Your Life podcast

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    What’s NOT Working Right Now Dec 03, 2021

    Let’s talk about a big misconception that a lot of people have about success.
    This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful.
    In other words, if you’re not hustling—if you’re not working non-stop—you aren’t going to be successful.
    Don't get me wrong, some hustle is good. But not when it comes at the expense of your relationships and your health.
    Hustle is not a badge of honor. It can lead to physical and mental breakdowns. It can damage your relationships with the people you love the most.
    And hustle is no guarantee that you’ll be successful. I know plenty of very successful people that work way less than you would think they do.
    So, today I’m going to give you some practical steps you can take to hustle less, reduce stress, and be successful in your business.
    In this episode, you’ll learn:

    • How to increase your profit by hustling less
    • The key component to working less than 25 hours per week
    • Why setting a 12-month revenue goal is important
    • An eye-opening exercise to help you maximize your efficiency
    • Why you need to assign a value to everything you do in your business
    • Tasks you should stop doing and delegate right now
    • What you should not be delegating
    • Developing systems and procedures to help you reach your goals
    • The first thing you should put in your monthly planner/calendar

    Links & Resources Mentioned in this Episode:

    • Toggl
    • Perry Marshall: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
    • Canva
    • James Schramko
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Your Membership Questions Answered (Membership Series) Dec 01, 2021

    Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships.
    These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Accelerator program with a successful membership already in place, or they’re adding one to their business.
    I’m going to be covering a lot of points here in today’s episode. If you’re thinking about adding a membership to your business, or you already have one, this show is going to be super helpful for you.
    In this episode, you’ll learn:

    • Should you use lanches for your business?
    • How to get more membership customers
    • When and how often to email your members
    • How to measure your launches success
    • How to keep members once they’ve signed up
    • Should you use grandfather pricing in your membership?
    • The best platform for running your membership
    • What metrics to use to track your membership

    Links & Resources:

    • The Art of Online Business Podcast #539
    • Jason Brown: The Brown Report
    • SpeakPipe
    • Ali Manning’s Handmade Book Club
    • 10XPRO
    • Rickmulready.com/10XPRO
    • The Art of Online Business Podcast: Jeff Harry episode
    • support@rickmulready.com
    • DM me on Instagram
    • Visit my YouTube channel
    • The Art of Online Business website
    • The Art of Online Business Podcast website
    • Check out my Accelerator coaching program

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    (Best of!) Let’s Get Personal: a Q&A With My Wife Amy Nov 26, 2021

    What's up, my friends, thank you so much for tuning in today.

    Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening.

    Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show.

    Now, you may have noticed, we just had our 550th episode here on the show. It’s just bonkers. That’s close to seven and a half million downloads, which I'm truly grateful for.

    I want to share this episode with you again, because I get asked about this show all the time.

    For episode number 400, I invited my wife on the podcast. This was the first time she'd ever been on the show. I had her ask me questions about the behind-the-scenes life, and having a young family and running a successful business.

    Many of you submitted questions that you wanted me to answer. So, I had Amy ask me those questions. I didn't know what the questions were ahead of time. So, we dive into a lot of topics here today that I've never discussed prior to that episode.

    So, without further ado, let's dive into this best-of episode with my wife, Amy.

    In this episode, you’ll learn:

    • The story of how I met my wife and what our first impressions of each other were
    • Some of our favorite memories and places to travel together
    • How we try to create work-life balance
    • What a typical day/week looks like for me
    • The hardest thing about switching from a corporate job into entrepreneurship
    • How long it took for me to feel like I’d “made it”
    • How struggles with anxiety and depression have affected both of us
    • The one thing I would change in my business journey if I could go back in time
    • The single most impactful mindset shift that I made in the way I relate to success in business
    • What it’s like to be a new dad and run a business

    Links & Resources

    • Episode 400
    • Follow Rick on Instagram
    • Equinox Westwood
    • Aol
    • Peet's Coffee
    • James Coffee Co.
    • Nespresso
    • The be.come project
    • The Class
    • Learn more about my Accelerator coaching program
    • Join and apply to my Accelerator coaching program – Application
    • Visit my website

    Amy’s Links

    • Strong Inside/Out
    • Strong Inside/Out coaching
    • Strong Inside/Out is on Instagram
    • Follow Amy on Instagram
    • Follow Amy on

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Use Play & Fun to Create a Thriving Membership, with Jeff Harry Nov 24, 2021

    Do you want to have more fun at work and be more productive?

    In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business.

    Jeff works with companies and individuals to help make their work more fulfilling and discover their joyful purpose, all while removing what is getting in the way of their success.

    Through positive psychology play, he creates a safe space for teams and individuals to have difficult conversations and address uncomfortable challenges, and do it in a play-oriented way.

    Whether you have a membership right now, or you’re thinking about adding a membership to your business, we’re going to be talking about how to play more and have more fun, and how you deliver that in your membership so you can increase your retention.

    In this episode, you’ll learn:

    • Why you need to fail more—and fail big—if you’re going to succeed
    • How to keep your paying members engaged
    • The key to being happy in business
    • Who to listen to instead of your inner critic
    • Why you need more boredom in your life

    Links & Resources

    • The New York times
    • Mashable
    • Upworthy
    • Wired
    • Big, with Tom Hanks
    • Craigslist
    • Shawn Achor
    • Google’s 20% rule
    • Wright brothers
    • Buffalo Bills
    • The Washington Post
    • The Dateable podcast
    • Brené Brown
    • Elizabeth Gilbert
    • Gwen Gordon
    • Strong Inside/Out on Instagram
    • Maslow’s hierarchy of needs
    • Blackfoot Nation’s hierarchy of needs
    • Howard Thurman
    • Rick’s Instagram
    • Rick’s YouTube channel
    • RickMulready.com
    • The Accelerator Coaching Program

    Jeff Harry’s Links

    • Follow Jeff on Twitter
    • Jeff’s

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    How He Generated An Extra $6,500 By Asking "What if This Were Easy?" Nov 19, 2021

    Today, I want to talk about an example of answering the question, “What if it were easy?”

    “What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something.

    I say, “What if it were easy? What would it look like if it were easy?”

    We try to over-complicate things all the time. For years I tried to over-complicate things.

    And let’s just be honest, I still do that sometimes today, too.

    When you can ask yourself, “What would this look like if it were easy?” it opens up a whole new lens that you can think about how to do something.

    In this episode, you’ll learn:

    • How to repurpose your most popular content for more revenue
    • Getting quick and easy wins with minimal effort
    • Using your repurposed content funnel to grow your membership


    Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

    If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

    Then my Accelerator coaching program may be for you.

    Click on the links below to learn more and apply for my Accelerator coaching program:

    Links & Resources

    • Learn more about my Accelerator coaching program
    • Join and apply to my Accelerator coaching program – Application
    • Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett Nov 17, 2021

    Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses.

    I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your business.

    Autumn Witt Boyd is the founder of the AWB Firm. Autumn graduated in the top 10% of her class from Vanderbilt University Law School. She spent the first ten years of her career battling over copyrights and business issues in courtrooms across the U.S. Autumn started AWB in 2015 to help entrepreneurs scale and protect their businesses.

    Chanteé Hallett is an attorney at the AWB Firm. She has a passion for intellectual property matters and helping creatives protect their brands and rights. Chanteé graduated from Charlotte School of Law in North Carolina with her Juris Doctorate.

    In this episode, you’ll learn:

    • Why you need a contract with your members
    • What information and details your contract should include
    • Should you trademark your membership or program’s name?
    • The downside of your content’s copyright protection
    • The pitfalls of enforcing your contract internationally
    • Why having different payment tiers can get dicey
    • Should you have a disclaimer in your contract?
    • Do you have to disclose when you’re an affiliate for someone?

    Links & Resources

    • Rick’s Instagram
    • Rick’s YouTube channel
    • RickMulready.com
    • The Accelerator Coaching Program
    • Mighty Networks
    • Slack

    Autumn Witt Boyd’s Links

    • Autumn Witt Boyd’s Instagram
    • The AWB Firm
    • AWB’s Prep to Scale Challenge

    Chanteé Hallett’s Link

    • Chantee Hallett

    Full show notes are available here

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Pros & Cons of "Black Friday" Promotions Nov 12, 2021

    Have you been thinking about running Black Friday promotions?

    As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community.

    I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so.

    At the end of this episode, I am also sharing with you somebody who I think is doing things the right way when it comes to a Black Friday promotion.

    Tune in to this episode if you are someone who has been thinking about running a Black Friday promotion or if you have already started implementing your plans for one because I might just say something that leads you in a totally different direction.

    Full show notes are available at www.rickmulready.com/547

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Are Facebook/Instagram Ads Still Working? Nov 10, 2021

    Are Facebook ads working for anyone right now?

    Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this?

    If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it!

    In this episode, I am answering this question for you, and I think you’re going to want the answer to this whether you’ve been running ads in your business or not.

    On Today’s Show You’ll Learn:

    • The delay in reporting from Facebook
    • Why you should compare the stats in ad manager to your own funnel software
    • The discrepancy that you see in stats
    • What’s working to get results from an ads perspective
    • Why you need a strategy for your ads
    • Tips for setting up your ads
    • Why you should diversify your traffic

    You will hear me talk about what has changed with ads over the last year, what is working to get results from an ads perspective right now, when you should expect a discrepancy in your stats, tips for setting up ads, how I think you should handle your strategy and a whole lot more.

    There is a lot jam-packed into this week’s episode, and it is all really informative.

    Tune in to find out if Facebook and Instagram ads are still working, and what you should do about it if they are or are not.


    Links & Resources Mentioned in this Episode:

    rickmulready.com/accelerator

    rickmulready.com/10xpro


    Full show notes available at www.rickmulready.com/546

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    16 Ways to Repurpose One Piece of Content Nov 05, 2021

    How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet?

    Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return.

    In this episode, I am talking to you about leverage, and more specifically, how it pertains to the content that you're putting out.

    To me, leverage is the use of a small initial investment to gain a relatively high return, so that's what we're talking about when it comes to creating content.

    Press play and grab a pen and paper because I am giving you 16 ways to repurpose one piece of content in this episode, and I am even telling you how I repurpose each podcast episode.

    You’re not going to want to miss it!


    Full show notes are available at www.rickmulready.com/545

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    (Best Of!) Simple Hacks for Writing Copy that Converts, with Brittany McBean Nov 03, 2021

    Thinking about becoming a copywriter? Or maybe hiring one?

    In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it.

    Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy. She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

    We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

    We're also going to cover things like: how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.


    On Today’s Show, You’ll Learn:


    • How to talk about your personal life while still setting boundaries
    • That you can offer value to people going through similar things to you
    • The importance of letting go of clients that don’t align with your values
    • The value of putting yourself out there to get clarity on what really lights you up
    • How to surround yourself with your ideal clients
    • Why your copy and your message are not the same things
    • How to write copy that converts
    • What to ask when you’re hiring a copywriter


    A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. Brittany is a total pro at this, so tune in if you are interested in becoming a copywriter or if you need a copywriter!

    If you already listened to this episode, listen again! I bet you will gain even more value from it the second time around. If you didn’t, you’re in for an awesome episode, so tune in!

    Are you a course creator or an online coach? Do you want to take the guesswork out of optimizing and accelerating the growth of your online business? Apply to my 12-month program at rickmulready.com/accelerator! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less!


    Links & Resources Mentioned in this Episode:

    www.brittanymcbean.com

    Follow @brittanylmcbean on Instagram

    rickmulready.com/accelerator


    Full show notes available at www.rickmulready.com/544

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Should You Simply Rinse and Repeat a Launch? Oct 29, 2021

    A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good…


    If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th.


    I received a lot of feedback from that episode, so in this episode, I am diving deeper into this by answering a question from one of my Accelerator members that is looking for some direction for her next launch.


    She does both live launching and evergreen, but her last launch didn’t go as well as expected. Throughout this episode, I am getting into what exactly I told her and how I recommend that she move forward.


    If your launches haven’t been going as well as you hoped, I think that this episode will really help you out, so tune in and take notes!


    Full show notes are available at www.rickmulready.com/543


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Case Study: Creating a Business That Generates Revenue While You Nap, with Seemi Abdullah Oct 27, 2021

    Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me!


    Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how.


    Seemi and I get into how she has structured her business and the journey she has been on to get to where she is now, how she leverages revenue share deals, how the pandemic changed her business, why she hired an OBM first, and a whole lot more.


    Seemi Abdullah is the founder of TrilliumMontessori.org. She has over 20 years of experience in Montessori as a teacher and school administrator and owner and now works with other Montessori experts to provide professional development and curriculum resources to Montessori professionals around the world.


    Regardless if you are in the teaching space or not, I want you to listen closely to this episode because there are a lot of great takeaways throughout.


    On Today’s Show You’ll Learn:

    • Mindset shifts that take place throughout entrepreneurship
    • What to consider when deciding who to hire and when
    • The benefit of hiring an OBM first
    • How to figure out what to get off of your plate
    • Why it's so important to have clear systems before you hand them over
    • Tips for streamlining your “busy season”


    I want to reiterate that Seemi has intentionally set up her business so she can take naps. That is awesome! Money still comes in while she’s sleeping - even in the middle of the day! Listen in to hear exactly how she has structured her business to be able to do this and how accelerator has helped her along the way.


    Are you a course creator or an online coach? Do you want to take the guesswork out of optimizing and accelerating the growth of your online business? Apply to my 12-month program at rickmulready.com/accelerator! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less!


    Links & Resources Mentioned in this Episode:

    rickmulready.com/accelerator

    https://www.trilliummontessori.org

    https://www.facebook.com/Seemi-Trillium-Montessori

    https://www.instagram.com/trilliummontessori


    Full show notes available at www.rickmulready.com/542


    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Why Facebook Ads May Not Be The Best Option For You Oct 22, 2021

    Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. We often hear so much about Facebook ads…And that’s sort of where our brain goes immediately. But there could be other platforms that are better suited for your online business from a channel and strategy perspective. Today, I want to walk you through my thought process on how I would approach this through 5 examples of different niches. You can apply this same approach to your own business. This episode will put your brain into an exercise that will get you to start thinking about your niche, which many of my Accelerator students have been digging into to get more traffic in a much more intentional way… And I really want to encourage you to start doing the same. So hope you enjoy and learn something great after listening to this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:17 Why you should know your target audience’s platform3:30 My approach on how to explore and test the best platform for your niche 4:13 Example 1: Kickstarting lead generation in a jazz niche7:43 Example 2: Advertising for a business teaching nurse anesthetists9:48 Example 3: Promoting drumming classes13:06 Example 4: Where to market teaching Jiu-Jitsu14:22 Example 5: How to reach those in the teaching space16:24 What if you’re not ready or don’t have the budget for other platforms? Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:How She Did It: 563K Followers on TikTok with Meg Harrell → https://rickmulready.com/how-she-did-it-563k-followers-on-tiktok-with-meg-harrell/Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Evergreen Funnels: Q&A Oct 20, 2021

    Today, we’re going to be diving into a really, really fun topic. If you listened to last Friday’s Quick Tip Episode, I shared with you something that is a bit controversial about how launching in your business is doing you and your potential customers more harm than good.If you’ve not heard that episode, definitely go check it out. So today, I want to do an Evergreen Funnel Q&A. These questions are from my Accelerator coaching members and people who have been reaching out to me regarding evergreen funnels. So in this episode, you’ll learn the answers to the following: Who is evergreen right for? I’ve seen many of my students think that evergreen is the ultimate passive income business. Should your offer be on evergreen or live launches?What do you focus on if you're not seeing sales on your evergreen funnels?What offer price will work best?Do you send follow-up emails to those who didn’t watch your webinar?Is discounting the price of your course or membership a good idea? I’m also going to share tons of different ways to sell your online course or membership on evergreen, how to increase sales on your evergreen funnel, and tips around creating urgency in your offers other than discounting. Although it’s a continuous and tedious work, there’s a lot of big surprises, successes, and sweet spots you can expect from an evergreen funnel. And by the way, this is our first Q&A episode that I’ve done in a long time here on the show, and I’m going to do a lot more in upcoming episodes. Appreciate you for always tuning in, and hope you enjoy and learn key takeaways from this podcast… Discussion Points In Today’s Episode:0:00 Introduction2:25 Who’s and who’s not fit for evergreen funnels? 4:57 Ways to sell your online courses on evergreen 17:11 Should your offer be on evergreen or live launches? 22:13 Increasing sales in your evergreen funnel 32:17 Offer prices that work best for evergreen 35:43 Should you send follow-up emails when people don’t show up? 40:47 How to warm people up prior to making offers 45:31 Create honest urgency with something other than discounting Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle? If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business… Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good → https://rickmulready.com/why-launching-is-doing-you-and-your-potential-customers-more-harm-than-good/How to Work With (and Find) an Ads Manager → https://rickmulready.com/how-to-work-with-and-find-an-ads-manager/ Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good Oct 15, 2021

    You might be surprised to hear me say this as I created my business purely on launching. That’s all I did for the first six years of my business...It was successful. Yet, the more I launched, the more I began to dislike the process. And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general. You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a site devoted to do just this. The teacher entrepreneurs in my Accelerator program recommended a specific course. But it turns out that the course wasn’t open yet...That was a huge eye-opener for me and made me realize what past potential customers must have felt.In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint. But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year. So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better. Hope you enjoy and learn something new from this episode… Discussion Points In Today’s Episode:0:00 Introduction1:51 What I experienced in looking for online courses 10:30 How launches affect you and your customers’ mental health 18:31 How launches affect your online business 21:10 Have an evergreen process for your launching Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Using Facebook Ads For Your Membership? (What Would Rick Do) Oct 13, 2021

    Today, I’ll be introducing a new segment for my podcast, which I will call ‘What Would Rick Do?’Since this is the first one, I want to do a Q&A around memberships and share some situations that have come up with my Accelerator coaching program members and my recommendations for each case.The first scenario we’ll be talking about is what an offer should look like to get more people into your membership. Well, there’s a couple of ideas that you can do to reach this goal. It could be a one-off discount of a course with an upsell for them to join the membership…Price anchoring the course and membership… Or, running a Facebook ad to a small offer and then directing them to the membership. One of my Accelerator members did this last year, and it worked really well. But Facebook ads are very different right now as they were before. If you’ve already created tons of lead magnets, I’m going to show you how you can leverage and repurpose those to drive new people to your membership offer. What I’m going to share are the exact strategies that I would do. This may be a long game, but once you find something that works, that is where you double down. Plus, I’ve got five more interesting scenarios to discuss in this podcast that we are talking about inside of my Accelerator coaching program. So hope you enjoy and learn a lot of valuable insights from today’s episode...Discussion Points In Today’s Episode:0:00 Introduction3:19 How membership offers should look like 5:27 Be patient and test your lead magnets 9:41 Track your campaigns 11:19 Increasing the lifetime value of your current customers 20:49 Hiring people locally vs. overseas29:58 Strategies to get more podcast downloads 36:29 Hiring specific roles in your business Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:I love to hear your feedback on this style of show! Submit your scenarios for the ‘What Would Rick Do’ episodes by shooting us an email → support@rickmulready.com Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Is a Membership or a Course Right For Your Business? Oct 08, 2021

    Thinking about adding a membership to your already growing business?Already have a membership?An online course?Have you considered that one might not be the best idea for your business?Well, on today’s episode, I’m diving into answering whether an online course or a membership is right for your business.You see, I built my business with online courses, but I’ve also had memberships too.And I like both for different reasons.I’ve covered a lot about online courses here on the show, but not a ton about memberships.Memberships can be a high leverage, simple yet effective business model, and they're also a great opportunity to differentiate yourself from others in your space in the way that you deliver your membership.This is why I'm kicking off a “Membership Series” here on the podcast where we'll be deep diving into all aspects of memberships starting with today's topic — is an online course or membership right for your business -- all the way through to retention strategies and beyond.This series is going to be for those of you with an existing membership or if you're considering adding one to your business.Hope you enjoy today’s episode... Discussion Points In Today’s Episode:0:00 Introduction3:22 Memberships don’t have to be the usual monthly subscription5:23 Create a membership or an online course?9:28 The best time to add memberships to a business10:59 Best way to price your membership13:01 Your membership should have a promise14:33 Why people cancel their memberships18:08 People just get thrown into a membershipAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/I’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Steal These 17 Lead Magnet Ideas Oct 06, 2021

    For the past few years now, we hear people saying that email is dead.Well, I have news for you. It’s not.Email is still one of the best ways to build relationships with your audience. Yes, open rates have gone down. But there are different ways to increase your open rates.And one of the best ways shouldn’t come as a shock to you.It’s using a lead magnet to build your email list.For this episode, I’ll share with you two things. The first are the 6 characteristics of a great lead magnet. A great lead magnet is one that:Solves a specific problem your audience hasGives a quick win Gives solutions in the format that aligns to how your audience consumes your contentOverdelivers on the quality of the contentIs a logical step towards your offerBuilds trust and respect with your ‘perfect person’The lead magnet of your choice should check all these boxes. The second thing you’ll be getting from this episode is a valuable resource you can use for the next 2 years. I’m giving 17 lead magnet ideas that you can try for your business. Out of these 17 ideas, pick one that aligns with your business and your audience. Don’t take all of them, and try to implement them in a week. That’s definitely not what I’m suggesting.So in this episode, I’m giving you a whole bunch of lead magnet ideas that you can swipe, steal, and implement in your business. If you want your own copy of my 17 lead magnet ideas, you can download this little cheat sheet at https://www.rickmulready.com/leadmagnet.Discussion Points In Today’s Episode: 0:00 Introduction 5:25 Know your people and their problems6:01 Give them a quick win7:11 Give solutions in a format that aligns with how your person consumes content8:14 Overdeliver on the quality of your lead magnet9:03 Your lead magnet should be the logical next step to your offer12:56 It should build respect and trust13:35 17 lead magnet ideas you can steal16:00 Advantages of a short video training17:25 Create a resource that does the work for them19:46 Benefits of quizzes21:44 Use live webinars to list build22:48 Give out a free resource25:16 Try giving a free trial27:08 Give a free book or e-book29:20 Recap of key characteristics of a lead magnetAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program. Resources: Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Download a PDF of the 17 Lead Magnet Ideas → https://www.rickmulready.com/leadmagnetTake my quiz to find out What’s Your Online Business Personality → https://www.rickmulready.com/quizI’ve basically tried them all over the years, but this is my favorite landing page, order form and funnel builder. And it has a built affiliate center! → https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Stop Trying to Be a Good Manager Oct 01, 2021

    Managing people has never been something that I've super enjoyed. I also don't think I'm all that good at it either.I mean, since starting my business almost 8 years ago, managing my team is a skill that I feel like I've gotten a lot better at, but I still feel like I'm not very good at it.My first experience with leading a team was way back in the wild west days of the Internet when I was at AOL, managing a team of like 12 people. But that was corporate. Sure I learned some valuable skills, but I also feel like it's different when it's your own business.As a business owner, over the years I've wasted so much money, time, and energy on hiring the wrong people who needed a lot of managing and overseeing.And as the business has grown and evolved, I've learned 3 big things when it comes to managing your team:You don't even need to be the manager of your team (you can hire someone to do that)If you don't have someone to be the manager and it falls on you, the good news is you don't have to be a good manager yourselfSystems and processes — the clearer and simpler they are make it super easy for people on your team to succeedIn today’s episode, I break down and dive deeply into lesson #2 above -- the fact that you don't have to be a good manager yourself.Like I started out saying, I don't consider myself a very good manager, nor is it something I super enjoy.So in today’s show I share everything I’ve learned and done to create and manage an amazing small team of A-players and how you can step-by-step do the same as the Optimized CEO of your business...Discussion Points In Today’s Episode:0:00 Introduction4:26 Three things I learned about being a manager and running a business7:00 Why you don’t have to be a good manager8:46 What is an intrapreneur and why you need them on your team12:37 Hiring people who can give their full attention15:36 CEO doesn’t have to be the one creating all the ideas17:21 How making these shifts can make you a more Optimized CEOAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program. Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Membership Sales Secrets, with Jason Brown (Replay) Sep 29, 2021

    Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling your membership, but he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. Discussion Points In Today’s Episode:0:00 Introduction 10:16 How Jason’s membership has evolved 18:02 What the creation of a new offer looks like 21:16 The importance of charging what you’re worth24:35 Why Jason decided to stop offering refunds 30:39 Focus on smaller numbers but more personalized 32:47 What does their marketing look like38:56 Show up where your customers are40:15 Ways to prevent resenting your business 44:03 Best way to maximize your team without overworking them48:00 The value of having work-life balance Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Rethinking How You Look At Success In Your Business Sep 24, 2021

    Most people view revenue as the measure of success of a business.But I want to offer you a different perspective.Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue. What you don’t hear about is how much of that revenue is actually profit or that they’ve worked themselves to the bone to achieve it.The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like.We start chasing someone else’s version of “success”.I once made that same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted.This is the reason I changed how I define success in my business, which comes down to 3 key things: 1. Profit.Businesses need to make profit (duh) otherwise, it’s just a hobby. Topline revenue is great but how much of that is actually going into your pocket? There’s a certain % that I recommend as a starting point for online course creators and coaches. 2. Impact.Impact can mean a lot of things to different people. It could be helping a million people or offering jobs to “x” number of people. Take the time to realize what your impact would be, but don’t forget to find a means to measure it.3. Hustle Goal.Some people start businesses because they want to work less. If you’re the type that loves working long hours, awesome. If you're not, then it can be something you can work towards. The key is understanding that hustle is NOT a requirement of a successful business. In fact, it’s toxic and I go into why that’s the case in this episode.This episode will offer a different perspective on measuring the success of your business while also helping you identify what your version of success looks like.Discussion Points In Today’s Episode:0:00 Introduction 4:05 First key measure of success: Profit5:54 The two types of profit margin9:25 Second key measure: Impact12:28 Third key measure: Less hustle goal15:15 What’s the cost of hustling all the time?18:38 Leverage your time to have the greatest impact by doing less19:36 Focus only on CEO activitiesAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership Sep 22, 2021

    Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you. On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a membership to her business and knocked it out of the park in her first launch.Hallie welcomed almost 500 members in the first 45 days and she did primarily by listening and taking note of what her existing audiences were asking for.When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry.Take advantage of resources you already have.Keep listening to feedback and create content based on it.Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership...Discussion Points In Today’s Episode:0:00 Introduction 1:31 About Hallie Sherman6:14 What drives her to be an online business owner and speech language pathologist8:45 How spending less time on your business helps it grow11:03 Giving a different kind of value to customers14:52 Ask your team what they need to create your new resource17:53 The importance of listening to your audience20:54 Benefits of building your trust24:48 The system in place27:01 What did the launch look like?30:35 If people buy when you go live, keep doing that34:26 What made the membership special?35:57 Custom platforms aren’t always necessaryAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Are You Using the Best Colors for Your Call-to-Action Buttons? Sep 17, 2021

    As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review. I then record a personalized Loom video with my critique, ideas and feedback.This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take.So after seeing so many opportunities for improvement, I started asking myself…What IS the best color for your CTA buttons?I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones.And my findings were super interesting…I had no idea different colors “spoke” to people in different ways.Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back. And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page.But after my research, and seeing so many landing pages over the years, I now have some new best practices… And I’m sharing them all with you today, on the podcast.Discussion Points In Today’s Episode:0:00 Introduction 4:05 The science behind colors and what they are associated with8:19 Different cultures have different meanings to color9:35 Choose a color that pops out11:24 Test out the conversion of different colors12:11 Good and bad examples of the TEXT on call-to-action buttons14:36 Putting yourself into your customer’s mindAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator Thanks for tuning in!See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Make High Tickets Sales Without Feeling Pushy with Leah Neaderthal Sep 15, 2021

    There’s a shift happening in the online space. And I love it.People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space.And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic.Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs.Nobody likes being sold to, right?And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more.People are often going to need a bit more information and to learn more before making a purchase decision.If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa.For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program.It’s such a simple thing to do, get on Zoom with someone, yet so few people do it.Calls are so effective for a couple reasons:You get to determine whether the person who is interested in your course or program is a right fitAnd they get to determine whether you are right for them, to help them make a decision one way or the other.Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them…Here are a couple things to do to help you be more successful in your calls:Listen more than you talk.We all love to hear ourselves talk, but this isn’t about you it’s about the person considering your program.When you take more time to listen to their challenges and struggles and what they’re wanting to accomplish, you can (gasp) tailor the call to their specific concerns and how you can uniquely help them. Make your offer with confidence.If you’re not confident in your own program or deliver the offer to join your program with confidence, people are going to see right through it and they’re aren’t going to invest in what you have.If you get results for people, own the fact that you’re the s*%t (because you are) and deliver your call with confidence.Selling your higher investment course or program doesn’t have to be so scary or hard.It’s a skill that’s learned, and can be learned quickly.And it can be one of the most important skills you have as a business owner.That’s why on today’s episode of The Art of Online Business podcast, I’m interviewing expert sales coach Leah Neaderthal…... where we’re talking all about How to Make High Tickets Sales Without Feeling PushyAmong other topics, you’ll learn things like:How to shorten the sales processHow to avoid the mistake most people make when they get on a call with a prospective studentWays that we unknowingly prevent clients from saying “yes”And more…If you’re selling any kind of offer that’s north of $2K, this episode is a must listen.Discussion Points:0:00 Introduction 6:49 Leah Neaderthal and her experience going back into corporate10:03 What holds people back is are the stuff that they bring into sales12:25 Big takeaways from the 65 books she read14:14 The importance of social dynamics 17:44 What to say to people from cold traffic21:52 Tips to incorporating psycholog

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    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Is Impact Important to You and Your Business? Sep 10, 2021

    The word “impact” gets thrown around a lot these days.It’s overused.It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them.Myself included.For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business.But I’ve never shared what it actually means to me and my business.I don’t think I’ve really truly been clear myself if I’m being honest.Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business.My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it.If “impact” is something you’re wanting to achieve in you’re business, have you defined it?Do you know how to measure it?Whether this is something you’re already clear about or something you’re working towards……this episode of The Art of Online Business podcast is something I’m hoping you find value in.I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…Here’s to More Profit, Bigger Impact, Less Hustle!Want to jump to a specific topic within the episode?…Discussion Points:0:00 Introduction 2:44 What does impact mean to me? 5:49 Ways on how to have an individual impact on somebody 8:32 Creating impact in my business9:32 Showing people what’s possible 11:50 Think about your impact goal at scale 13:42 Determine what kind of value you can create to meet that goal 15:15 Impact vs. income: which one to choose first? Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in!See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Work With (and Find) An Ads Manager Sep 08, 2021

    In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.I think some of what I share is going to be an eye-opener for you.Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic.If you have any questions, feel free to contact me at rick@rickmulready.com.Discussion Points:0:00 Introduction 3:18 Managing your own ads is not a good use of your time6:51 What are YOUR responsibilities?8:14 Make sure that your manager has access to your accounts8:51 You should have a funnel that converts10:00 Allow your ads manager to take ownership of results12:26 Ads managers should be driving quality traffic for a lead cost, that works to hit the ROI goal16:37 You should be giving them assets that align with your brand18:06 It takes at least 90 days to see whether they are profitable20:02 Be proactive in communication21:11 Ads managers are responsible for results22:54 They should be setting reasonable expectations with you23:47 They should communicate what assets they need and when24:26 Managers should adhere to your requests26:30 What to look for when hiring an ads manager33:55 Where to find an ads manager35:33 Should you bring your ads management in-house?37:36 Cons of in-house management39:11 Summary of this episodeAre you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…Then my Accelerator coaching program may be for you. Click here to learn more and apply for my Accelerator coaching program.Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in! See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Why More Isn't Always Better Sep 03, 2021

    As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more. When in fact, the opposite is true. Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business.Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode, I break down a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources. With this episode, you can learn to identify what parts of your business that you should be focusing on and what you need to do in order to improve them.Discussion Points:0:00 Introduction 3:04 Improve on your core offer6:42 Identify and update the top selling offers in your business7:54 Estimate how much time it takes to review each resource9:40 Block out time in your calendar13:02 Find out what you specifically need to update a resource15:43 Who will be doing the updates?18:30 If someone in your team can’t do it, create a job description21:28 What does ‘done’ look like in your business?Are you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in! See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    21 Ways to Increase Your Webinar Show Up Rate Sep 01, 2021

    If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up.This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well). Want to Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate?https://www.rickmulready.com/showupDiscussion Points:0:00 Introduction 4:30 Average show up rate6:04 Add a testimonial below the registration button7:26 Find a good length to your registration page10:19 Test with different days and times12:10 Do video-view ads13:28 What to add in your Thank-You page15:24 Ask for contact information (but make it optional)18:41 Make the webinar mobile-friendly19:30 Create an exclusive offer for live viewers20:43 Embed a Messenger button21:44 Add an option to add in their calendar22:35 Time between registration and the actual webinar is important24:17 Don’t offer a replay25:12 Retarget registrants with ads27:07 Lead up to the webinar with value-based emails30:38 Use testimonials from previous attendeesAre you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. Resources:Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes → https://rickmulready.com/Download a PDF of the 21 Ways to Increase Your Webinar Show Up Rate https://www.rickmulready.com/showupJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in! See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    How to Minimize Your Facebook Ads Stats Discrepancies Aug 27, 2021

    Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms. That’s why I advise that you don’t look at your Facebook Ads Manager stats at face value and accept them as they are.Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.Discussion Points:0:00 Introduction 3:34 Why stats across platforms will never match up7:36 Understanding huge discrepancies9:58 How to get as accurate stats as possible12:51 Benefits of creating separate funnels for ads14:03 Stats can help you calculate cost per result17:50 Adapt and look at other platformsResources:Visit my website for more tips! (https://rickmulready.com/) Links mentioned:https://www.rickmulready.com/10xproJoin and apply to my Accelerator coaching program - https://rickmulready.com/accelerator Are you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in! See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How She Did It 563K Followers on TikTok with Meg Harrell Aug 25, 2021

    Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business. It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook.Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business.Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.Discussion Points:0:00 Introduction 2:07 What Meg does for a living 4:42 How Meg’s two-dollar resource evolved into a money-making online nursing program 9:17 Meg’s driving purpose to grow her nursing course business 10:21 What made Meg gravitate towards TikTok 12:30 TikTok is not only for the younger demographic 13:20 Meg’s secret sauce in growing half a million followers16:02 How TikTok series help you listen and engage with your audience 21:11 Best TikTok video hacks and tips that Meg follows 24:37 How newbies can set their foot on TikTok 25:52 Recycling content as a form of advertisement 29:00 How TikTok can leverage your business to sell more 35:38 Meg’s amazing vision for her online business and for the medical industry 40:37 Be authentic with that you post 43:30 How long you should spend time on TikTok Are you a course creator or online coach who is already averaging at least $7-8K in revenue per month from your online business and you’re ready to scale without all the hustle?If that’s you, I want to invite you to learn more and apply for my Accelerator coaching program.If you’re feeling overwhelmed, doing all the things, want more revenue, impact, and profit with LESS hustle, Accelerator is for you. About My Guest:Meg Harrell is an entrepreneur, influencer, and creator behind megforit.com and nursemegrn.com. She is a mother of two and runs her two digital brands from home in Central Florida. In addition to her minimalist lifestyle and family travel blog, Meg provides tips to the medical community through TikTok from her 12 years of experience as a Registered Nurse (RN). Her blog and social media presence inspire student nurses to pursue their dreams in healthcare and mothers to find joy in simplifying life. Connect with Meg by visiting her website at megforit.com and nursemegrn.com. You can also follow and watch her videos on TikTok at @nursemegrn and @megforit or on Instagram (www.instagram.com/nursemegrn/). Resources:Visit my website for more tips! (https://rickmulready.com/) Join and apply to my Accelerator coaching program - https://rickmulready.com/accelerator For more episodes, listen and subscribe to The Art of Online Business on Apple Podcasts, Spotify, and Google Podcasts. Thank you for tuning in! See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    (Please) Stop Creating Small Offer Funnels Aug 20, 2021

    I’m begging you to stop creating small offer funnels in your business…You have to stop chasing the shiny object and instead, focus on what's more important in your business.Small offer funnels are nothing new. They have been around for years, and I know a lot of people turn to them when their flagship offer isn’t selling. Believe me when I say that this isn’t the answer though.In this episode, I am breaking down exactly why I'm saying this and what you should be doing instead of creating small offer funnels.What I have to say about this and my advice for you is going to save you a lot of time, a lot of money and a lot of frustration, so listen closely.Full show notes are available atwww.rickmulready.com/523See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Use Anxiety As Your Entrepreneurial Superpower with Jess Rodriguez Aug 18, 2021

    Anxiety has played a large part in my life and my business over the last 7.5 years.My guest in this episode, Jess Rodriguez, has been able to use anxiety as her superpower, so she is joining me to share her story.Her anxiety has empowered her to work less and live more, and that has allowed her to create the business that is right for her. This is so important and something that I talk about all the time - we are creating our business around our life, not the other way around.As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.On Today’s Show You’ll Learn: What to do when you realize you need to remove yourself from your businessHow to handle unhappiness in your businessThe importance of setting boundariesHow to overcome perfectionist tendenciesWhy you should make a list of your feelings when you feel anxiousHow to build in self-care time during a stressful time in your businessSystems that you can create to simplify your workdayMy journey is very similar to what Jess shares in this episode, so expect to hear me open up about my experience with anxiety alongside her. I am sharing some things that I haven’t shared publicly before.Even if you don’t suffer from anxiety, overwhelm or worry, I really encourage you to listen to this vulnerable, powerful, and inspiring conversation.Links & Resources Mentioned in this Episode:https://instagram.com/freedomdrivensuccesshttp://freedomdrivensuccess.com/audiohttps://freedomdrivensuccess.comrickmulready.com/accelerator Full show notes available at www.rickmulready.com/522See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Should You Switch Your Course to a Membership? Aug 13, 2021

    Have you ever thought about switching your course to a membership?A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing.I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session.In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here.If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.Full show notes are available atwww.rickmulready.com/521Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu Aug 11, 2021

    Do you use any type of quiz as a lead magnet in your business?Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead!We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them.Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast.On Today’s Show You’ll Learn: If quizzes are as effective as they used to beWhat personality quizzes do for the user and business ownerThe percentage of leads that come from quizzes on averageHow long a quiz should beExamples of how to structure answersHow to use the results of personality quizzes The best way to name your quizQuizzes are actually one of the best list-building strategies that you can do in your business, so listen in to this episode to learn why and how to leverage them as a lead magnet.Check out my quiz after you listen to understand the invisible roadblocks in your business that are very likely tripping you up and keeping you from gaining the traction and the momentum that you really want and need. Visit www.rickmulready.com/quiz!Links & Resources Mentioned in this Episode:rickmulready.com/quizrickmulready.com/acceleratorhttps://www.lindasidhu.com/https://linda-sidhu.mykajabi.com/quiz-ideahttps://www.lindasidhu.com/https://www.instagram.com/linda_sidhu_quizzes/https://www.facebook.com/groups/813848232379718/ Full show notes available at www.rickmulready.com/520See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Determining Your Next Hire + How to Cut 90 Mins From Your Work Day Aug 06, 2021

    What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?While also doing this exercise, you can identify who your next hire should be so that you can scale your business. In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that.Sounds pretty good, right?In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business.This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before.There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.Links & Resources Mentioned in this Episode:rickmulready.com/timeauditrickmulready.com/accelerator Full show notes are available at www.rickmulready.com/519See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    The Critical 4 Financial Metrics of Your Business with Michael King Aug 04, 2021

    You need to understand your financial metrics when it comes to your business.I say this ALL the time, so we are actually getting into the details of it in this episode.I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably.On Today’s Show You’ll Learn: The percentage of businesses that fail because of poor cash flow managementHow your decisions impact revenue, gross profit, net profit, and cashThe number one thing to look for in a bookkeeperWhy you need to look at least 6 weeks into the future for your cash flow forecastHow cash flow forecasting differs from profitThe amount of clarity that cash flow forecasting brings into our life and businessWhat you should consider when hiring from a cash flow perspectiveUnderstanding decisions from a profitability standpointMapping out payment plans for Facebook adsI wish I had this conversation with Michael earlier in my business because it would have saved me a lot of confusion!If you are in need of some financial guidance, listen up to learn all about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorKFEsolutions.cominstagram.com/i.am.michael.kingfacebook.com/i.am.michael.kinglinkedin.com/in/iammichaelking Full show notes available at www.rickmulready.com/518See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Decide Whether You "Should" or Shouldn't Jul 30, 2021

    Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are.In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it.The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes.As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO.Full show notes are available atwww.rickmulready.com/517Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create a Thriving Community (Without Burning Out) with Anna Hetzel Jul 28, 2021

    Are you considering creating a community? Are you in the middle of creating a community in your business right now?I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community.Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community.For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk.When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden.On Today’s Show You’ll Learn: How to define what community feels like to youWhat platforms allow you to build true communities How to find the right platform fit for you and your communityWhat you need to do to create a cultureThe problem with being too engagedHow to consider what is right for your time and energyAnna is sharing a unique perspective on community and they also are sharing an interactive worksheet for you that will help you tackle the big questions you need to consider when building an engaging and supportive online space.Tune in for details on the worksheet and advice on how to build a thriving community without experiencing burnout.Links & Resources Mentioned in this Episode:www.strangebirds.land/aoobwww.strangebirds.land/community-campwww.rickmulready.com/quiz Full show notes available at www.rickmulready.com/516See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Predict Your Business' Future With a Scorecard Jul 23, 2021

    Do you use a scorecard in your business?I hope that you do! As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.If you do use one already, this episode will help you refine that process.This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result.For more information and direction on using a scorecard in your business, tune in to this episode!If you're feeling overwhelmed in your business and you want help with something like this, I highly recommend that you apply for our Accelerator Coaching program. This is for those of you who are online course creators or online business coaches and are already generating at least $7-8k per month. You can apply at rickmulready.com/accelerator. Full show notes are available atwww.rickmulready.com/515See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Thinking Differently About Your Marketing Efforts, with India Jackson Jul 21, 2021

    Are you confident in your marketing efforts?I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.On Today’s Show You’ll Learn: What stale marketing isInfusing your values in everything that you do as a company Creating an amazing experience as a brandBuilding a bond that goes beyond what you sellDoing things that align with you even with fearBeing intentional about what you want to shareHow to align what you believe with what people perceiveRemember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.For more information and advice on how to do this in your own business, listen in to hear from India Jackson.If you're a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at rickmulready.com/accelerator.Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://flauntyourfire.com/freeighttps://flauntyourfire.com/showhttp://www.linkedin.com/in/theindiajackson Full show notes available at www.rickmulready.com/514See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Why Your Ad Strategy for Launches Needs to Change Jul 16, 2021

    If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…It might for some of you, but it’s likely not going to for most of you.There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads.For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/513See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Part II: Expert Tips on Podcasting with Charley Valher Jul 14, 2021

    Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.On Today’s Show You’ll Learn: How to get the most traction during a launchWhat to expect for your download numbersThe benefit of having an existing audience and email listHow ahead you should be when planning your episodesRecommendations for microphones and other equipmentThe pros and cons of releasing multiple episodes per weekWhat Apple uses in the algorithm for podcastsIncorporating video and ads to drive listenershipThe benefits of collaborating with other podcastersIf you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you’re going to need to listen to this episode!Tune in and don’t forget to listen to Part I as well if you haven’t already.My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://www.valhermedia.com/resources/rickmulready.com/510 Full show notes available at www.rickmulready.com/512See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Lead Costs High? Focus On This... Jul 09, 2021

    Are you seeing higher than normal leads costs?If so, you are not alone!A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.For more information and to learn these three things, tune in to this quick tip episode!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorinstagram.com/rickmulreadyFull show notes are available atwww.rickmulready.com/511See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Expert Tips on Podcasting: Part I with Charley Valher Jul 07, 2021

    Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?If so, these episodes are going to be for you.My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting! I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!On Today’s Show You’ll Learn: The benefits of podcastingThe effect of saturation in the podcasting spaceWho should or should not start a podcastHow to differentiate your show from the nextCommon mistakes made by new podcastersIdeas for differentiating the format of the types of episodesWhat to know about Facebook and Audible for podcastsHow to keep up with what’s new in the podcasting space If you're looking to differentiate a little bit and grow your podcast so that you can reach more people within your specific niche, this is the interview for you. Tune in and don’t forget to come back for Part II with Charley where we talk more about how to grow and promote your podcast!I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://www.valhermedia.com/resources/ Full show notes available at www.rickmulready.com/510See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How to Run An Effective Team Meeting Jul 02, 2021

    Do you know how to run an effective team meeting?They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorinstagram.com/rickmulreadyFull show notes are available atwww.rickmulready.com/509See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Quick Tip: How to Run An Effective Team Meeting Jul 02, 2021

    Do you know how to run an effective team meeting?They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorinstagram.com/rickmulreadyFull show notes are available atwww.rickmulready.com/509See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How to DIY Your Own PR to Tell YOUR Story with Cher Hale Jun 30, 2021

    Do you know how you can DIY your own PR to tell your story?In this episode, Cher Hale is joining me to talk all about this and share her expertise!We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.On Today’s Show You’ll Learn: How the media tells stories and why they do it repeatedlyWhat to think about if you want to own your message and take back your narrativeExamples of socialization that leads to certain behavior How to move beyond the fear of “rocking the boat”Strategies for identifying your target client and pitching yourselfThe benefit of becoming a credible source within the mainstream mediaHow people with a platform can help others tell their storyWhy you need to be able to tell your story with eloquence and a deep understanding of your purposeHow to be a great publicist for yourselfWe have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things!All of the topics and resources that Cher is talking to us about will help you share your story and your brilliance! It is so important to create more awareness for yourself, so tune in to hear how!I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://ginkgopr.com/ginkgopr.com/subscribehttps://www.instagram.com/ginkgopublicrelations/https://www.facebook.com/ginkgoprhttps://podmatch.com/https://brittneyllynn.com/curated-connections/https://podcastguests.com/Full show notes available at www.rickmulready.com/508See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Increase Launch Conversions With This One Strategy Jun 25, 2021

    Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right? We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way!Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort.In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch. You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!If you want to learn what you can do to easily maximize your launch, tune into this super quick, quick tip episode!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorinstagram.com/rickmulreadyFull show notes are available atwww.rickmulready.com/507See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    6 and 7-Figure Marketing Strategies with Shannon Matson Jun 23, 2021

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.On Today’s Show You’ll Learn: The benefit of being specialty-focused with your programHow to establish a content cadence for InstagramHow much time and effort you need to put in to gain tractionUnderstanding trending metrics on how your content is performingWhat you can do to easily navigate sales in direct messagesWhy evergreen is not a “set it and forget it” business modelOne of the best frameworks for high-ticket sellingHow to speak to and understand your target customerOvercoming saturation in your industryShannon is providing expert tips and strategies for how to market your expertise as an online business owner that you’re not going to want to miss, so tune in to hear this conversation!I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://www.instagram.com/thesocialbungalow/https://thesocialbungalow.com/https://thesocialbungalow.com/little-black-book/Full show notes available at www.rickmulready.com/506See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Quick Tip: Are You Making This Facebook Ads Targeting Mistake? Jun 18, 2021

    You need to hear about this super common Facebook ads targeting mistake…If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/505See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Bracing for Impact with Ashley Shaw Jun 16, 2021

    What does it mean to you to brace for impact?For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.On Today’s Show You’ll Learn: Important shifts that lead to exponential growthThe benefit of hiring a coach to better understand your directionHaving the confidence to move forwardHiring for roles to help gain tractionUnderstanding your own desire zoneNot basing your worth on your businessWhy you need to be clear on your offerThe benefit of a sales and marketing scorecardLessons that come out of bracing for impactAshley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more.There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact!If you're an online course creator or an online coach experiencing something similar to Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://rickmulready.com/272https://ashleyshaw.ca/instagram.com/theashleyshawFull show notes available at www.rickmulready.com/504See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: NEW Facebook Ads Best Practices Jun 11, 2021

    The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices. Tune in to learn more about this and what you need to start doing right now!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/503See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Are You Running Your Business or Is the Business Running You with Caitlin Mitchell Jun 09, 2021

    Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.On Today’s Show You’ll Learn: The impact that being a business owner has on your lifeHow consuming running a business can beFocusing on being a leader instead of the details of the day to dayThe benefit of bringing employees onto your teamHow to slowly release control with new hiresAdjusting your hiring strategy based on your finances and workloadRemember, we are building our business around our life, not the other way around. We want to be present for the most important things and relationships in our lives, and we can only do that when we are the ones running the show.Whether you relate to this right now or you feel yourself heading in this direction, I know this episode will help you better understand what to do about it.Tune in to learn more about Caitlin, her experience with this and what she did to take the lead as the CEO of her business.If you're an online course creator or an online coach experiencing the same types of feelings as Caitlin, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!Links & Resources Mentioned in this Episode:http://instagram.com/ebacademicshttps://www.ebacademics.com/book Full show notes available at www.rickmulready.com/502See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Creating $50K Per Month Jun 04, 2021

    Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members.This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less.I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path.There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/501See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Celebrating YOUR Wins & Breakthroughs: Episode 500! Jun 02, 2021

    Can you believe it? We have made it to episode 500, and it is all because of you, my friend!I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!You can find all of the information from this episode and more about each spotlighted listener over on my website! Visit www.rickmulready.com/500I want to remind you that we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit rickmulready.com/accelerator to apply!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://www.instagram.com/rickmulready Full show notes available at www.rickmulready.com/500See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How to Refine Your "Promise" For More Sales May 28, 2021

    Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why.In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them.So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise.If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorrickmulready.com/426Full show notes are available atwww.rickmulready.com/499See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create a More Inclusive Business with Erica Courdae May 26, 2021

    How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?This is such an important topic, and these are questions that you should be asking yourself as a business owner.I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive. Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children. On Today’s Show You’ll Learn: Being okay with not being an expertHow to begin to shift your businessWhy you have to start with your own mindset firstThe importance of acknowledging that you will get things wrongChoosing the uncomfortable thing when it’s the right thingWhy you need to pause and take space to take ownershipNavigating the fear of cancel cultureCreating safety for your teamI so appreciate having Erica as my DEI coach and consultant, and I think you are going to get so much value out of this vulnerable conversation. She is brilliant, a total expert, and unpacks this topic in such an understandable and non-judgemental way.Tune in to learn more about how I am navigating this and how you can too with Erica’s help!Also, we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit rickmulready.com/accelerator to apply!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://www.ericacourdae.com/https://www.pauseontheplay.com/https://www.pauseontheplay.com/eventshttps://www.pauseontheplay.com/showhttps://www.pauseontheplay.com/communityhttps://podcasts.apple.com/us/podcast/pause-on-the-play/https://www.amazon.com/You-Want-Talk-About-Racehttps://www.instagram.com/ericacourdaehttps://www.facebook.com/ericacourdaehttps://www.linkedin.com/in/ericacourdaeFull show notes available at www.rickmulready.com/498See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: What If It Were Easy? May 21, 2021

    What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode.I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy. I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated.When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!Tune in to learn more about how this can change your process, and how I can help you even more as an accelerator coaching member.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorrickmulready.com/fgfFull show notes are available atwww.rickmulready.com/497See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Impact is Far Greater Than Intent (In Business & Life) May 19, 2021

    I should have had this conversation with you a long time ago...In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.On Today’s Show You’ll Learn: The lens I have been looking through to view my life and businessWhy it’s important to me to admit that I don’t have all the answersHow I am making a change in my life and businessWhat motivated me to share my experience and thoughtsWhat I'm doing to become a safer, more inclusive person and businessBeing vulnerable is not something that is easy for me, but that is no excuse as to why I haven’t talked about this.The truth is, I've had a lot of different, difficult conversations that have made it really clear that I was not showing up the way that I needed to. I believe that when we know better, we do better, and it's time for me to do better.Listen in for this honest conversation and hear what I am doing going forward to make changes in my business and my life.Links & Resources Mentioned in this Episode:instagram.com/rickmulready Full show notes available at www.rickmulready.com/496See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 5 Ways to Get Over the Fear of Hiring May 14, 2021

    Are you ready for practical tips that you can actually apply to get over your fear of hiring?In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away.I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business. When I talk to my Accelerator students, this topic comes up so much. A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too.The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/495See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr May 12, 2021

    It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue.We are talking about her business journey, and how she has completely transformed her business since I met her. We’re also breaking down how she uses her team, how she's now working less than she ever has, how she is making more money, how she got over limiting beliefs, and more.On Today’s Show You’ll Learn: How to leverage and delegate to your virtual assistantsThe benefit of doing a time auditThe best way to add fast action bonusesHow to overcome objectionsWhy you need to fully believe in your offerWhat you can do to improve your show up rateWhy you might not feel excited after a big launchThe stories and lessons that Karin shares in this episode will teach you the strategies and mindset shifts that you need to have success in your business, so tune in to learn more from her!If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Visit rickmulready.com/500 to send me a voice message sharing your breakthrough or win!Links & Resources Mentioned in this Episode:https://youtube.com/karincarrhttps://karincarr.comrickmulready.com/500rickmulready.com/accelerator Full show notes available at www.rickmulready.com/494See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Strategy Session: Getting Clarity On Who to Hire May 07, 2021

    Does starting the hiring process overwhelm you?In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming. In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out.I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Visit rickmulready.com/500 to send me a voice message sharing your breakthrough or win!Links & Resources Mentioned in this Episode:rickmulready.com/500rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/493See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    New Hire Onboarding: The (Critical) First 90-Days May 05, 2021

    Do you have a solid onboarding process?So many of my students struggle with this in their business, and to be honest, I struggled with this too!As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.On Today’s Show You’ll Learn: You don’t have to plan the onboarding process by yourselfDon’t be afraid to ask the new hire what information will be helpful for themWhat you can include in a pre-boarding processWhat steps can be automatedHow to make sure you are clearly communicating values and expectationsTips for breaking up training to reduce overwhelmOf course, we want our new hires to get up to speed and feel valued as quickly as possible, but keep in mind that in order for someone to start truly contributing to your business, it takes about 90 days. Listen in for my tips and suggestions for onboarding new hires to make sure that their first 90 days are jam-packed with value and success!If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorsupport@rickmulready.cominstagram.com/rickmulready Full show notes available at www.rickmulready.com/492See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How I've Become WAY More Productive Apr 30, 2021

    What time of the day do you do your best work? I call this your magic time!In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that.I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!Links & Resources Mentioned in this Episode:rickmulready.com/clickuprickmulready.com/acceleratorsupport@rickmulready.comFull show notes are available atwww.rickmulready.com/491See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Behind the Scenes: My Accelerator Coaching Program Apr 28, 2021

    With all of the different business coaching programs out there, how do you decide which one will benefit you the most?I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode.My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more.I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!On Today’s Show You’ll Learn: How the accelerator program has evolved over the yearsWhat the program consists of and whyThe impact it has on your business and your lifeHow this coaching program allows you to see your blind spotsAn overview of what happens during the 12 months of the programThe community that you will be a part of when you join AcceleratorMy team and I have created what I always wanted in a coaching program, which is a blend of one-to-one coaching, group coaching and masterminds with other amazing online entrepreneurs that you can learn from. I really believe that this is the best combination for entrepreneurs to succeed.Believe me when I say that this program will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, so tune in to learn even more about it!If you are ready to apply because you want to have a bigger impact in your business without working harder and longer, apply at www.rickmulready.com/accelerator.Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorsupport@rickmulready.cominstagram.com/rickmulready Full show notes available at www.rickmulready.com/490See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: #1 Overlooked Way to Get More Customers Apr 23, 2021

    Do you want more customers or students? You’re probably overlooking how to get them...Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorsupport@rickmulready.comFull show notes are available atwww.rickmulready.com/489See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create a Tiny Offer™ Funnel with Allie Bjerk Apr 21, 2021

    Do you know what a Tiny Offer is? Do you use them in your business?Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.On Today’s Show You’ll Learn: What a Tiny Offer isWho should and shouldn’t create a Tiny OfferWhat kind of sales pitch works best for these funnelsAdvice on order bumpsWhere to start with an ads budgetWhat your sales conversion percentages should beAllie is talking to us all about adding impact and income without working insane hours which is something I think we can all get behind!If you want to hear more about creating a Tiny Offer for your online business, this is the episode for you!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorhttps://alliebjerk.com/https://www.instagram.com/alliebjerk/https://www.facebook.com/alliebjerkRich Life Reframe Podcast: https://alliebjerk.com/category/podcast/Full show notes available at www.rickmulready.com/488See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How to Find the Leverage Point In Your Launches Apr 16, 2021

    Do you know how to find and use your leverage point? It’s all in your data, my friend!In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.Tune in to learn more about this!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/487See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou Apr 14, 2021

    Are you confident in your PR strategy? Do you know how to pitch your business well?Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.On Today’s Show You’ll Learn: Why getting eyes on your product is not enoughWhy PR isn’t out of reach for solopreneursWhat your PR pitch needs to haveThe most important part of your pitchExamples of good pitchesWho public relations won’t work forHow to delegate the PR processGloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.If you want to learn how to increase your visibility and influence without ads or hiring a PR agency, this is the episode you are going to want to take notes on!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:www.gloriachoupr.comwww.prstarterpack.comwww.getfeaturednow.comwww.instagram.com/gloriachouprwww.linkedin.com/in/gloriaychouFull show notes available at www.rickmulready.com/486See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 5 Ways to Get Students to Complete Your Course Apr 09, 2021

    How are you making sure that your students are finishing your course or program?The percentage of students that actually finish the courses that they buy is only about 10-15%.I don’t feel like this is talked about nearly enough!In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorFull show notes are available atwww.rickmulready.com/485See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Confidently Build & Lead a Small Team w/ Tianna Tye Apr 07, 2021

    How confident are you when it comes to building your team and leading them well?I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.On Today’s Show You’ll Learn: What to do if you think you can’t afford to hireThe difference between contractors and employeesHow to ethically hire and leverage internsThe importance of defining your culture and core values before hiringWhere to find contractors to hire Making the transition from day to day entrepreneur to CEOHow to create a company culture when everyone is working remotelyHow to do team building activities virtuallyThis is something that I have struggled with over the years, so I know a lot of you feel the same which is why I will continue talking about this on the show!If you are in the beginning stages of hiring or you just want some great advice when it comes to leadership and culture, tune in to hear more from Tianna!Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:www.tiannatye.comwww.instagram.com/tiannatyeTianna’s Podcast: www.tiannatye.com/tyepod6 Essential Interview Questions for Hiring Virtual Employeeswww.mbainventory.comFull show notes available at www.rickmulready.com/484See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Making Sense of Facebook's New 8 Conversion Event Limit Apr 02, 2021

    Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?There is so much confusion around this, so the best thing you can do is listen in to educate yourself.In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!Links & Resources Mentioned in this Episode:Episode 468: Apple’s iOS Privacy Updates and Your Ads: What You Need to Knowrickmulready.com/acceleratorrickmulready.com/optimizeliveFull show notes are available atwww.rickmulready.com/483See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy Mar 31, 2021

    Does your website represent who you are and your business well? It should!I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.On Today’s Show You’ll Learn: What a mockup is and why they are helpfulWhere to look for colors and fontsIdentifying the goal of each pageThe difference between ShowIt and WordPressWhy you should have multiple CTA optionsWhat a brand statement isHow to get great photos for your websiteTips for designing sales pagesI absolutely love my website, and I couldn’t say that before I worked with Elizabeth to design my new one!If you are in need of design tips for your website or even just a sales page, this is the episode for you.Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!Links & Resources Mentioned in this Episode:www.elizabethmccravy.com - use code "RICKSENTME" for 15% offFollow @elizabethmccravy on InstagramHow She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravyrickmulready.com/optimizeliverickmulready.com/acceleratorhttps://elizabethmccravy.com/podcast/Full show notes available at www.rickmulready.com/482See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Are You Solving the Wrong “Problem” In Your Webinar Funnel? Mar 26, 2021

    Do you change things in your funnel without looking at your data first?I see this happening all the time!A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:Accelerator Coaching ProgramFull show notes are available atwww.rickmulready.com/481See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    From Resistant to Hiring to WHO CAN I HIRE NEXT?! w/ Stephanie DeLussey Mar 24, 2021

    Are you apprehensive about bringing on team members to help you in your business?I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.On Today’s Show You’ll Learn: That hiring can allow for more growth AND down time for youYou are still serving your clients even if you have other people helping youWhy it’s okay to let go of fear and attachment over parts of your business How to decide who to bring on to your teamWhy it's important to learn about what motivates your team membersAdvice for those who are apprehensive about hiringHow to figure out what your time or financial ROI is with each team memberIf you find that you are nervous to hire, we talk a lot in this episode about finding the right people and treating them well. This is so important in your business.Remember, you can’t and shouldn’t be doing everything on your own, and you are still the visionary even when you have others helping.Tune in to hear more about this and some great tips for hiring.Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:www.mrsdscorner.comwww.facebook.com/mrsdscornerwww.instagram.com/mrsdscornerwww.pinterest.com/mrsdscornerFull show notes available at www.rickmulready.com/480See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Working Harder & Longer Isn’t the Answer Mar 19, 2021

    Are you under the impressions that working harder and longer is the only road to achieving your goals?My friend, that is simply not true.In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life.If you want to see success in your business without burning yourself out, this is the episode for you.If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:Accelerator Coaching ProgramFull show notes are available atwww.rickmulready.com/479See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create Financial Freedom & Fulfillment w/ John Lee Dumas Mar 17, 2021

    Do you know that there is no secret to financial freedom and fulfillment?That’s right, my friend, but there is a roadmap.I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment.There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.comOn Today’s Show You’ll Learn: Breaking down what it means to have a roadmap to fulfillmentWhy being one inch wide and a mile deep is the key to successWhy it’s not enough to have a big idea The importance of finding a void in your big idea and filling itHow focus and perfectionism affect how people operate in their businessWhy entrepreneurs are failingHow to keep a pulse on the money in your businessWe talk a lot in this episode about what you can do to stand out and find success.The most important thing to remember is this: don't build somebody else's business. Build your own business that’s right for you and achieves your goals. That's where you're going to get the freedom and fulfillment.Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:Accelerator Coaching ProgramPre-Order John's Book!Entrepreneurs on Fire WebsiteFollow JLD on InstagramLike the Entrepreneurs on Fire Facebook PageFull show notes available at www.rickmulready.com/478See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 3 Tips to Becoming a Better Leader Mar 12, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What does leadership mean to you?As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me.In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business!Whether you have one person on your team or many, this episode will be really helpful for you!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Links & Resources Mentioned in this Episode:Appreciation Test >> https://mbainventory.com/Accelerator Coaching ProgramFull show notes are available atwww.rickmulready.com/477See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    A Counterintuitive Approach to Hiring Your Support Team with Erika Macauley Mar 10, 2021

    Do you want to know how to start making hires for your business?I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. On Today’s Show You’ll Learn: The difference between support staff roles like OMB, VA, integrator, etc.Signs that you might need an integrator or OBMWhat order you should be hiring in What it costs to hire people in these roles How to make hires when you’re on a smaller budget Where to find people to hire Examples of what to include in your job posting Things your support team wishes you knew How to get things flowing more smoothly The importance of clearly defined roles Hopefully this simplifies the hiring process for you and helps you to see what your next steps might be as you grow your team. If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability. That is what I'm offering in my Accelerator coaching program. It’s open, and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply. Links & Resources Mentioned in this Episode:www.erikamacauley.comwww.erikamacauley.com/helloFollow @erika_macauley on InstagramClubhouse: @erikamacauleywww.rickmulready.com/clickupWork Appreciation Assessment Full show notes available at www.rickmulready.com/476See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: What Grade School Taught Me About Standing Out Online Mar 05, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot. Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business. It’s going to be a good one. Don’t miss it!If this is speaking to you, watch Brandon Lucero’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. It’s totally free, and you can register at www.rickmulready.com/4x. Links & Resources Mentioned in this Episode:www.rickmulready.com/4xFull show notes are available atwww.rickmulready.com/475See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    The Switch: How I Became Strategic and Intentional With My Messaging & Content Mar 03, 2021

    Have you changed your messaging since starting your business? I bet you have!In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.On Today’s Show You’ll Learn: How and where I started to shift my messaging into a more holistic approachWhy I was okay with a slight drop in following and listenership in the processThe importance of redefining your ideal customer avatar as you shift your messagingAllowing a certain word or phrase to drive your businessWhy you need to get clear on your valuesHow your experience will shape your messaging and business pillarsWhat it looks like to flesh out your messaging visuallyRemember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pullDon’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free and you can register at www.rickmulready.com/4x. Links & Resources Mentioned in this Episode:Content Revolution Video SeriesFull show notes available at www.rickmulready.com/474See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Why Your "Ideal Customer Avatar" Is Broken Feb 26, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.That’s right, I said it. If you want to find out how to fix your ICA, be sure to tune in! If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x. Links & Resources Mentioned in this Episode:www.rickmulready.com/4xFull show notes are available atwww.rickmulready.com/473See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Sell More Without Even Selling with Brandon Lucero (Part II) Feb 24, 2021

    Are you ready to learn some mind-blowing strategies for creating effective messaging?If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.On Today’s Show You’ll Learn: The importance of having a congruent brand and voice The role of communication in sales How to get to know the problems that your customers are experiencingThe importance of understanding how the subconscious worksThe significance of how you say things Why giving an example is so powerful Patterns that you can use to strengthen your communicationI know you will get a ton out of this episode because I was taking notes like crazy!If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at www.rickmulready.com/4x. Links & Resources Mentioned in this Episode:Content Revolution Video SeriesThe Content Revolution Facebook GroupBrandon’s WebsiteBrandon's Podcast: The New Generation EntrepreneurFollow Brandon on InstagramLike Brandon’s Facebook PageFull show notes available at www.rickmulready.com/472See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: Testing Facebook Ads On the Cheap Feb 19, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences and forces you to stand out within a crowded niche, I have something for you! Do you remember my buddy Brandon Lucero? He has a free video series coming out on March 1st called The Content Revolution Video Series that you’re going to want to check out. You can register at www.rickmulready.com/4x. Links & Resources Mentioned in this Episode:www.rickmulready.com/4xFull show notes are available atwww.rickmulready.com/471See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create Messaging That Stands Out with Brandon Lucero (Part I) Feb 17, 2021

    A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.This is just Part I of this discussion, so don’t miss Part II next week!On Today’s Show You’ll Learn: Why your messaging is keeping you stuckHow to get in alignment with your messaging How to go from an unheard entrepreneur to a new generation entrepreneurWhy you should create identities within your brand What the struggling avatar and future paced hero might look like in your businessThe difference between knowledge and knowing How to ruffle feathers in the right wayThe importance of having a unique methodology In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about. If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st. Links & Resources Mentioned in this Episode:Content Revolution Video SeriesThe Content Revolution Facebook GroupBrandon’s WebsiteBrandon's Podcast: The New Generation EntrepreneurFollow Brandon on InstagramLike Brandon’s Facebook PageFull show notes available at www.rickmulready.com/470See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz Feb 12, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a pre-launch strategy? Are you getting people excited about your launch? Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your business, you need to be producing content that gets people excited about it. In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content. If you want your launch to stand out from the crowd, you’re going to want to catch this episode. Links & Resources Mentioned in this Episode:Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4xFull show notes are available atwww.rickmulready.com/469See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Apple's iOS Privacy Updates and Your Ads: What You Need to Know Feb 10, 2021

    Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?Don’t panic. We’re getting into everything you need to know in this episode!First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared. To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown. Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it. On Today’s Show You’ll Learn: What this update means Why data tracking might be slightly different than you thinkWhat changes you can expect to seeHow this is going to affect your conversion tracking How attribution windows are changing How it will affect the optimization of ad campaigns within Facebook's algorithm What it means to only have eight conversion events What you need to do right now in order to prepareThere’s no need to panic. In fact, if you do the work now, you’ll actually come out on top when these changes do come into effect!If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountabilityThat is what I'm offering in my Accelerator coaching program. It’s open and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply. Links & Resources Mentioned in this Episode:Terrell@ecommandcoffee.comwww.ecommandcoffee.comHow Apple's iOS 14 Release May Affect Your AdsBest Practices for Domain VerificationFacebook Pixel Updates for Apple's iOS 14 RequirementsAbout Aggregated Event MeasurementConfigure Events to Use Aggregated Event MeasurementAbout Event PriorityFull show notes available at www.rickmulready.com/468See omnystudio.com/listener for privacy information.

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    Quick Tip: Revenue Generating Activities (In 3 Hours/day) Feb 05, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if you only had 3-4 hours a day to work your business? What would you be spending your time on?Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage. We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen. Being more strategic in your business and implementing a plan that allows you to make more while working less is what my Accelerator coaching program is all about. If this is resonating with you, and you're a course creator, online coach or you have a membership program, and you’re not sure what next steps you should be taking, I want to invite you to apply for my Accelerator coaching program. It’s open right now by application only, so if you want to learn more or apply, go to www.rickmulready.com/accelerator. Links & Resources Mentioned in this Episode:www.rickmulready.com/acceleratorClubhouse: rickmulreadyFull show notes are available atwww.rickmulready.com/467See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    "Best of": How She Did It - How to Sell $100K WITHOUT Ads, w/ Nicole Burke Feb 03, 2021

    Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races! In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.On the Show Today You’ll Learn:How Nicole fell in love with backyard gardening and then created a business around itWhy she moved to the online space, plus the pivotal role that Instagram played for herThe big vision that Nicole has created for her life and business, and the way she is working backward to achieve it allHow she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time What she is doing to manage a business professional and personal life while moving towards her long-term vision for the companiesFour key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a tryThe challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome themNow that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you! If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more.Full show notes available at www.rickmulready.com/466See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: Generating Leads & Sales Without Money for Ads Jan 29, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers. This is about being super clear on who you serve and what problem you solve for them. I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later. You will also need a consistent content strategy. I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads. Don’t forget to take a screenshot of this episode and tag me on Instagram stories to let me know what you think of the new podcast artwork! I also want to remind you that enrollment for my Offer to Optimized program is open right now for just a few more days. This is for online course creators, maybe you have a membership, or maybe you're an online coach, and you want to be having consistent $5K months, but you're having trouble getting there. If you want to learn more, go to www.rickmulready.com/oto. Links & Resources Mentioned in this Episode:www.rickmulready.com/otowww.rickmulready.com/groupFull show notes are available atwww.rickmulready.com/465See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    The Secret to High Converting Launch Copy with Brittany McBean Jan 27, 2021

    Do you want to know how to have the best launch copy on the block?Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.On Today's Episode You'll Learn: Brittany’s money-making order of operations Why you have to know your audience before anything elseHow to research your audience What makes an email survey successful The best way to make a survey How to write specific and engaging questions What sort of questions went into our survey The value of identifying patterns and themes in research The difference between messaging and launch strategyWhy you should do a pre-launch Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her. If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures. If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group. Links & Resources Mentioned in this Episode:Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBeanwww.brittanymcbean.com/quizSurvey EmailLink to the Survey Full show notes available at www.rickmulready.com/464See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session) Jan 25, 2021

    Are you in the mood for a bonus episode? Me too. Let’s do it. In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more. Did you know that my new live mini-series training, that teaches you my Optimized Launch Method, kicks off today?! If you're a course creator, maybe you're an online coach, or you've got a membership, and you're looking for a simple, repeatable, low-stress launching option that's super effective for you and your business, then you're going to want to register for this free live mini-series training. It’s the easiest launch you'll ever do, and by the end of the training, you're going to have a complete plan for using it in your business. If you want to register right now, go to www.rickmulready.com/livetraining. See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: A Better Alternative to Webinars? Jan 22, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out what launch method is right for you?I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience. In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do. If you have questions about your next launch, you’ve come to the right place. If you're interested in the Optimized Launch Method and you’re a course creator, online coach, or maybe you've got a membership, and you're looking for a simple, repeatable, low-stress launching option, then I want to invite you to my new free live mini-series training starting on Monday, January 25th. In the training, I will teach you my Optimized Launch Method. It’s the easiest launch that you will ever do, and by the end of the free training, you're going to have a complete plan for using it in your business. It’s not too late to sign up! To register go to www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode:www.rickmulready.com/livetraining. Full show notes are available atwww.rickmulready.com/462See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    How She Did It: $25k In Her First Launch with Therapist Amy Wine Jan 20, 2021

    Making $25k from your first launch sounds pretty great, right?On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.On Today’s Show You’ll Learn: What it’s like to go from brick and mortar to online The importance of nailing down your messaging How being real attracts people to you Why Amy chose the Optimized Launch Method How to learn from your data The importance of testing and trialing Why you need to know the pain points of your audienceHow to price your offer How to break your goal down to sound less daunting As I mentioned in the episode, January 25th is my free live mini-series training where I’m going to be teaching you my Optimized Launch Method. It’s the easiest launch method you’ll ever do, and by the end of the training, you’ll have a complete plan for using it in your business. To sign up or learn more, go to www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode:Follow @marriagesparks on InstagramFollow Marriage Sparks on Facebookwww.marriagesparks.comFull show notes available at www.rickmulready.com/461See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: What Every "Early" Course Creator Needs to Be Focused On Jan 15, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.This one thing is simple. It is all about getting your offer out there. If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you. Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th. In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business. If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode:Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their BusinessFull show notes are available atwww.rickmulready.com/460See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch Jan 13, 2021

    Do you do launch reviews after your launches to see how everything went?Well, it’s super important that you do, and I am going to tell you why.In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.On Today’s Show You’ll Learn: Why I created the Offer to Optimized programThe value of scalable intimacy Why I’m okay with not hitting my goal for the launch The importance of looking at earnings per lead The numbers behind my launch How to calculate your earnings per lead Why these numbers are so importantThe value of personal connection Things that did and did not work well in the launch The importance of doing a review of your launch shortly after it endsI hope this episode gives you some inspiration for your own launches and shows you how you can learn and improve after each one. If you’re a course creator, you've got a membership, or you're an online coach looking to scale to six or seven figures, I want to invite you to join us in our free Optimized CEO Community Facebook group. Go to www.rickmulready.com/group to get inside. Register for the free training where I’ll be teaching you my optimized launch method! The first training will be on Monday, January 25th. Get registered at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode:Optimized CEO Facebook Groupwww.rickmulready.com/clickupFull show notes available at www.rickmulready.com/459See omnystudio.com/listener for privacy information.

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    Quick Tip: How to Avoid "Offer" Overwhelm Jan 08, 2021

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm excited to be back this year with lots of exciting things in store for my business and for you!Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot). The problem is they have too many offers. When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to! Listen up! Team Mulready is hiring! We’re looking for an Online Marketing Assistant, so if you’re interested in joining my team or you want to learn more, go to www.rickmulready.com and click on “join our team.” And if you're not already in my free Optimized CEO Community Facebook group, join me over there to hear more of what you heard here today at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:How to Create and Price Your Flagship Offer (Part I)How to Create and Price Your Flagship Offer (Part II)Full show notes are available atwww.rickmulready.com/458See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Strategy Session with Baby Sleep Consultant Lynette Marsden Jan 06, 2021

    Do you have clarity on what problem you solve for people? If you do, could you have more?Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better. In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves. Listen closely because there is a question that I keep coming back to again and again. I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.On Today’s Show You’ll Learn: How to get clarity on your offer The method of selling them what they want but giving them what they need How to segment your audience The value of knowing your target audienceThe importance of tracking your numbers and testing Why it’s important to get comfortable on videoThe value of consistency There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people. I hope this strategy session got you thinking about how some of these things apply to your business.I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community. Join us at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:www.tinytoesbabysleep.comhttps://www.instagram.com/tinytoesbabysleep/https://www.facebook.com/tinytoesbabysleep/Full show notes available at www.rickmulready.com/457See omnystudio.com/listener for privacy information.

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    "Best of" How to Be a Guest On Podcasts (In 2021) Jan 01, 2021

    We are officially in 2021! Happy New Year, friends. Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)! On the Show Today You’ll Learn:What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach outOne of the best pitches, word for word, that I’ve even gotten from a prospective guestHow case studies can be effectively used and the ways I’ve implemented them An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receiveOther incredible insights from the top online business owners in the industry!I’ve been doing this podcast for 7 years and it is the most fun I have in my business. I hope you gain insight and knowledge from these outstanding podcast hosts and are inspired to be a guest on a podcast in 2021.I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community, and you can join us at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:rickmulready.com/targetingworkshopwww.rickmulready.com/groupSee omnystudio.com/listener for privacy information.

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    Quick Tip: Big Changes Coming to Your Ads? Dec 30, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020. Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads. In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.There are quite a few changes that we’re going through today, so don’t miss it. Come join me in this episode to hopefully close the door on the woes of 2020. Links & Resources Mentioned in this Episode:How Apple's Changes May Significantly Limit Your Marketing EffortsUse Facebook Pixel to Reach Devices on iOS 14How Apple's iOS 14 Release May Affect Your AdsFull show notes are available atwww.rickmulready.com/455See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham Dec 23, 2020

    How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode. Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.On Today's Show You'll Learn: How to increase your profit before the end of 2020Tax deduction ideas for 2020How to set yourself up for success from a business finance perspectiveHow your lifestyle affects your business decisionsHow to evaluate the ROI of your business expensesThat you can still make an offer before the end of the yearWhy people are more likely to implement off of paid content than free content How to stop judging how well you're doing based on your bank account balanceThe importance of being intentional about the financial choices you make Why you should have a money conversation with your spouse It's not too late to make some big money moves in 2020. The year isn't over yet.I hope you enjoyed today's episode. I know I took lots of notes and I'm super grateful that Mel came to spend some time with us. If you haven't jumped into my new group yet, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community. You can join us at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:Follow Mel on FacebookFollow @melabraham9 on InstagramSubscribe to Mel on YouTubeFollow @MelHAb on TwitterConnect with Mel on LinkedInGet The Debt Breakthrough Calculator: www.melabraham.com/ngeFull show notes available at www.rickmulready.com/454See omnystudio.com/listener for privacy information.

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    BONUS: My Lessons from 2020 + "Predictions" for 2021 Dec 21, 2020

    Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?In this episode, I will share with you what I learned in my business in 2020. I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet. On Today’s Show You’ll Learn: The massive opportunity that podcasting presents Changes that you need to embrace in 2021The power of focused brandingThe difference between a building year and a growth yearWhy you cannot know enough about your target audience The value of segmentation How to learn from every experience The value of personal connectionWhy you should be upfront and authentic with your audience How excellent customer service will set you apart from other businesses Why you should include short-form video and mobile content in your marketing How to make the most of your ads in 2021 It’s been a big year in so many ways, and no one knows what 2021 has in store for us, but I do know that we can learn from the last year and use those lessons to prepare and optimize our businesses as we move into 2021. I want to say thanks to each and every one of you for joining me on the podcast this year, here’s to making next year even better! Links & Resources Mentioned in this Episode:www.rickmulready.com/offer-to-optimizedwww.rickmulready.com/acceleratorwww.rickmulready.com/groupEpisode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBeanwww.facebook.com/business/m/mobile-studioFull show notes available at www.rickmulready.com/453See omnystudio.com/listener for privacy information.

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    Quick Tip: How to Scale Your Facebook/IG Ads in 2021 Dec 18, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time. The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not.So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.If you haven’t already joined us inside the free Optimized CEO Community Facebook group, I want to invite you to come on over. We have so much fun in there, it’s an amazing community, and you’ll find a lot of great content to help you as you optimize your business. Head to www.rickmulready.com/group to join! Full show notes are available atwww.rickmulready.com/452See omnystudio.com/listener for privacy information.

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    MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart Dec 16, 2020

    Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim. Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina. Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses.Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode. On Today’s Show You’ll Learn: The biggest legal mistakes that online entrepreneurs are makingThings that will attract the attention of the FTCHow you should be setting up your business from a legal standpointTwo things that your website absolutely needs to haveWhere you should start when it comes to protecting yourself legallyWhat you need to do to protect yourself when it comes to testimonialsThe difference between copyright and trademarkWhen you might want to consider copyrighting something What you can do when someone is pirating your courseWhat the Lock It Down system is all aboutTrust me, getting the legal stuff sorted out is more than worth it. Not only will you be protected if anything were ever to happen, but you’ll also have peace of mind knowing that everything in your business is set up as it should be. Definitely take time to tune in to this special episode! Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. If you want to find out what your blind spots are, go to www.rickmulready.com/quiz. Links & Resources Mentioned in this Episode:Free Legal Audit: www.hawthornlaw.net/rickJim’s Flagship Course: https://www.hawthornlaw.net/toolkitBuilding an Online Business - Facebook Group www.youtube.com/hawthornlawwww.hawthornlaw.netFull show notes available at www.rickmulready.com/451See omnystudio.com/listener for privacy information.

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    Quick Tip: Optimizing a High Ticket Webinar Funnel Dec 11, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a high ticket offer that you’d like to see even better results from? Today I want to share some of the takeaways from a recent coaching session. This session was with one of our newest Accelerator group coaching members who has a high ticket offer. We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel. So today we’re breaking down how to understand your numbers and how to optimize them. If you have an offer that you think could be performing better than it already is, be sure to tune in. When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them. If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more. Full show notes are available atwww.rickmulready.com/450See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman Dec 09, 2020

    For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual. And guess what?! It ended up being a HUGE success!Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge. Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters.On Today’s Show You’ll Learn: How to recreate the excitement and energy of a live event for a virtual event How to manage working full-time, running an online business, and being a momWhy Hallie decided to take her live event virtual instead of cancelling What fears you have to overcome to plan a virtual eventHow to handle to the transition from live to virtual What goes into a successful virtual event The marketing materials that were used to create a hypeWhy virtual events might be even better than live eventsHow to get over 1,000 attendees The value of feedback and testimonials The power of an efficient teamThe rise of virtual events has definitely been a really cool thing to come out of 2020. I know that we’ll be seeing a lot more of them, even when in-person events are possible again. I hope this episode gives you ideas for how to prepare for this change in the future. Are you an online course creator, coach, or you've got a membership program? Are you looking to optimize your business to the next level and you're making at least $5,000 a month in revenue? If you’re overwhelmed and unsure what to do to take your business to the next level and you want my help to accomplish that, then my Accelerator program would be a great fit for you. It’s application only. So to apply or learn more, go to www.rickmulready.com/accelerator. Links & Resources Mentioned in this Episode:www.speechtimefun.comwww.shopspeechtimefun.comwww.speechretreat.comwww.instagram.com/speechtimefunFull show notes available at www.rickmulready.com/449See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: Overcoming the Fear of Hiring Dec 04, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever hired someone for your team that didn't work out?If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there. But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help. So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before. Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again. Let’s talk it through together in this episode. Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. The feedback from this quiz has been so great, so be sure to take it at www.rickmulready.com/quiz. Links & Resources Mentioned in this Episode:www.rickmulready.com/quizwww.rickmulready.com/groupFull show notes are available atwww.rickmulready.com/448See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    “Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon Dec 02, 2020

    Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020. My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020. In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way. Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)! She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them! Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings. I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021!On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz. On the Show Today You’ll Learn: How Kate got into the race car business after getting her degree in interior decorating What really opened her eyes to the amazing opportunities available in the online spaceThe lessons Kate took from a previous “failure” and the ultimate dream she has for her online businessWhat the process of launching her first course looked like, and why she says that creating it was the “easy part”The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second oneAll the stats from her webinar, including ad spend, cost per lead and her insane conversion rateWhat to consider when determining what audiences to target and messages to use with themThe challenges Kate faced in her marketing to her own nicheHow Kate is continuing to build her email list Links & Resources Mentioned in this Episode:https://rickmulready.com/targetingworkshophttps://katedillon.com/https://katedillon.com/courses/https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketinghttps://www.instagram.com/katedillon/https://www.facebook.com/katedilloninc/https://twitter.com/KateJDillonhttps://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQhttps://crateinsider.com/https://www.instagram.com/crateinsider/https://www.facebook.com/Crateinsider/https://twitter.com/CrateInsiderhttps://socialcurator.com/https://easywebinar.com/Full show notes available at www.rickmulready.com/447See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    "Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads Nov 27, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today’s episode is a replay of an episode I did earlier this year. I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads. Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy. This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you! On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out! Links & Resources Mentioned in this Episode:rickmulready.com/quizFull show notes are available atwww.rickmulready.com/446See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    8 Must-Read Business and Mindset Books Nov 25, 2020

    Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.On Today’s Show You’ll Learn: The importance of mindset How you can act like you’ve already achieved your goals My eight book recommendations Why I’m always looking for mindset books The value of understanding your money mindset and where it came from Why we have to let go of control How giving to others will help you to achieve your goals I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group. You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down! Links & Resources Mentioned in this Episode:www.rickmulready.com/groupwww.rickmulready.com/aboutFull show notes available at www.rickmulready.com/445See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Inside My Daily Schedule (With a 2yr Old) Nov 20, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.Don’t forget that the doors to Offer to Optimized are now open! This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.Links & Resources Mentioned in this Episode:www.offertooptimized.comFull show notes available at www.rickmulready.com/444 See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Q&A with Rick: Optimizing Your Business (and Ads) Nov 18, 2020

    Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place. In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.On Today’s Show You’ll Learn: Why your ads are not convertingWhat to look at when your conversion percentage is lowHow to increase conversions for people on your waitlistWhat the learning phase is for adsThe importance of hiring a VAHow to stop blindly spending money on adsHow to prioritize your activitiesI am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited. From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out. I would love to see you in there! Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.comLinks & Resources Mentioned in this Episode:www.offertooptimized.comOptimized CEO Facebook GroupFull show notes available at www.rickmulready.com/443 See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue Nov 16, 2020

    Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one! This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business. I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well. We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet. I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way. Grab your favorite drink and come hang out with us in this coaching session!On Today’s Show You’ll Learn: The value of the online platform How Antony’s first launch made $33,000What went into a webinar that converted at 23%The power of narrowing down your target audience Why I send four emails on the final day of a launchWhy you need an email nurture sequence How to figure out the best platform for you and your courseHow to make sure you’re not leaving money on the tableDo you like the sound of a launch like this? His numbers are pretty incredible! Are you looking for a simple, repeatable, low-stress launching option for yourself? Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up. Links & Resources Mentioned in this Episode:www.growmysalonbusiness.comFull show notes available at www.rickmulready.com/442See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 9 Creative Ways to Make an Extra $300 a Month Nov 13, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Would you love to be able to make an extra $300 every month?In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month. As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think. As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue? There are lots of ways to create revenue, so don’t leave it on the table! Are you looking for a simple, repeatable, low-stress launching option? If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort. The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up. Full show notes are available atwww.rickmulready.com/441See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever Nov 11, 2020

    Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch! In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it. My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.On Today’s Show You’ll Learn: The importance of having rhythm in your business and home lifeHow Brandi’s offers have evolved over the last year How Brandi creates webinars that convert at 17-25%The value of surveying your audience Why Brandi loves launchingBrandi’s favorite things about the Optimized Launch MethodWhat to put into your launch to add value for your consumer What the launch process looks like behind the scenes I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it! If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode:Grab your exclusive freebie at www.brandimowles.com/rickFull show notes available at www.rickmulready.com/440See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How to Choose the Right Business Mentor/Coach Nov 06, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you been thinking about hiring a mentor or coach to help you on your journey? Today I want to talk about why I think it's a really great idea. The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business. In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.This has been a huge part of my journey, and it’s something that I think is important for everyone to consider. I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor. I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining. Full show notes are available atwww.rickmulready.com/439See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy Nov 04, 2020

    Do you like the sound of five figures a month on evergreen? Yeah, me too! I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive! In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website. We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high. This episode is packed with valuable information so be sure to tune in! On Today’s Show You’ll Learn: What Showit is How long it takes to put templates together Why you should validate your idea before you put a ton of time into it The value of blogging How Elizabeth built her email list How an automated email sequence can drive salesHow Elizabeth’s free quiz helps her make sales What to put in an email funnel The importance of clarifying who your product is for and who it’s not for What running a lean business looks like The difference between a building year and a growth yearI loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high. I’m excited to see what she does with her course when it launches in 2021.I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort. If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining. Links & Resources Mentioned in this Episode:www.elizabethmccravy.com use code "RICKSENTME" for 15% offwww.elizabethmccravy.com/styleFollow @elizabethmccravy on InstagramFull show notes available at www.rickmulready.com/438See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 3 Systems Every Course Creator Needs In Their Business Oct 30, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Want to know the secret to achieving your goals?Today I’m sharing the three systems every course creator needs to have in place in their business. You might be asking why you need these systems. Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars. Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.Are you in my free Optimized CEO Community Facebook group yet? If you're not and you're a course creator, you've got a membership, or you're an online coach and you're looking to optimize your business to six or seven figures, then I want you to join us at www.rickmulready.com/group.Full show notes are available atwww.rickmulready.com/437See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    3 Lessons (and Mistakes) to My First 6-Figures Oct 28, 2020

    We all have highs and lows in business, right? Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way. I want you to learn from my successes as well as my mistakes because we’re always going to have both, right? For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that, so that’s what I want to get into today. On Today’s Show You’ll Learn: The importance of defining your audience Why you need to focus on one offer and one launch method The value of refining a process before automating itHow I overcame imposter syndrome How to show up as a confident person, even if you don’t feel confident yetWhy you should work on one project at a timeThe importance of doing the mindset work The danger of letting fear drive your decisions Why you need boundaries around your work time How consistent content can grow your business Hopefully, some of the things we’re talking about today will help you as you continue to grow your business. Just remember that even your mistakes are learning moments! Really they are just helping you get better and better. If you haven't joined already, I would love to see you inside my free Optimized CEO Community Facebook group. You can join at www.rickmulready.com/group. Full show notes available at www.rickmulready.com/436See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How to Repurpose One Piece of Content Into Seven Oct 23, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you look at other course creators and wonder how they manage to create so much content? Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content. So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.If you want to create more content without spending hours doing it, be sure to tune in. And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there! Full show notes are available atwww.rickmulready.com/435See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Simple Hacks for Writing Copy that Converts, with Brittany McBean Oct 21, 2020

    Thinking about becoming a copywriter? Or maybe hiring one? Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts. Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter. On Today’s Show, You’ll Learn: How to talk about your personal life while still setting boundaries You can offer value to people going through similar things to you The importance of letting go of clients that don’t align with your valuesThe value of putting yourself out there to get clarity on what really lights you upHow to surround yourself with your ideal clients Why your copy and your message are not the same things How to write copy that converts What to ask when you’re hiring a copywriterA lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it. If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode. If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there!Links & Resources Mentioned in this Episode:www.brittanymcbean.comFollow @brittanylmcbean on InstagramDownload Brittany's guide: 9 Copy Tips to Write More BetterFull show notes available at www.rickmulready.com/434See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 3 “Must Have” Facebook Ads Audiences Oct 16, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences. We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it. It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you. If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned. Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were. The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you. Full show notes are available atwww.rickmulready.com/433See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business Oct 14, 2020

    What fears are holding you back from going after your dreams? My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business. Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks. On Today’s Show You’ll Learn: What it was like for Ana to take the jump and leave the corporate world How to overcome the fear of putting yourself out thereWhy getting results takes so much more than just running ads The importance of nurturing relationships The value of truly understanding your audience The impact of showing up How to overcome imposter syndromeWhy you have to be able to say no Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it! When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”Does that sound like you?What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside! Links & Resources Mentioned in this Episode:www.anakatzdigital.com/free-downloadFollow @anakatzdigital on InstagramFollow Ana on FacebookFull show notes available at www.rickmulready.com/432See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: How to Deal with Imposter Syndrome Oct 09, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough? You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it. I’m also sharing five things that can help you move past imposter syndrome. If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Full show notes are available atwww.rickmulready.com/431See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create More Profit In Your Business with Emily Sandberg Oct 07, 2020

    Everybody talks about revenue, right? But what no one really talks about is profit. I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper. We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month. On Today’s Show You’ll Learn: The financial mistakes that a lot of online course creators and coaches make Why you should hire a bookkeeper before you think you need it What you can be doing to stay on-track if you don’t have a bookkeeper yet How to build profitability into your business How to create new programs from a cost and profitability perspective Why you should use forecasting to make better decisions for your business How much money you should keep in your business account Where the mind can get into trouble when we start thinking about numbers We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business. When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”Does that sound like you?What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”And it's often hard to answer that question for yourself because you're too close to your own business. Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside! Links & Resources Mentioned in this Episode:www.emilysandberg.netFull show notes available at www.rickmulready.com/430See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Understand THIS for Better Facebook Ads Results Oct 02, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results. It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm. When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode. I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures. Join us at www.rickmulready.com/group.Full show notes are available atwww.rickmulready.com/429See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create and Price Your Flagship Offer (Part II) Sep 30, 2020

    Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier! On Today’s Show You’ll Learn: Why you should sell your program before you create it How to base your pricing on the value that your provideWhy you should take a look at what other people are charging in your market Not to underestimate the power of perceived value What it means to work backwards from how much money you want to make The weight of how much individualized support your students are getting How to use different pricing levels The importance of factoring in your expenses The process of overcoming objections At the end of the day, you have to do what feels right to you, but hopefully these tips gave you some ideas to get started. Pricing shouldn’t be the thing that stops you from selling your flagship offer. I hope this episode provides the framework to have somewhere to start. And don’t forget to experiment! If one price isn’t working, guess what? You can try a different one.If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group. Resources Mentioned: Episode 184: How to Create & Validate Offers That Sell Full show notes available at www.rickmulready.com/428See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Want More Revenue? Ask Different Questions Sep 25, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right? I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that.In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth. I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking. At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:Quick Tip: How to Get Over the Fear of Being On CameraQuick Tip: How to Create a High Converting Lead MagnetHow a Rocket Scientist Created An Online Business that Feeds His Deeper PurposeFull show notes are available atwww.rickmulready.com/427See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create and Price Your Flagship Offer (Part I) Sep 23, 2020

    Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to? Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.On Today’s Show You’ll Learn: The value of understanding your target audience The four Ps of an offer: premise, promise, process and priceThe characteristics of a core premise How to have a clear promiseWhy it’s important to have clarity on your process How I integrate the four Ps in my own offer So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer.If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:www.rickmulready.com/groupFull show notes available at www.rickmulready.com/426See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: The Quickest Way to Predictable $5K Months Sep 18, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to start making a consistent income from your online business?Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it. I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer.A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business. The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow. What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today. If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group. Links & Resources Mentioned in this Episode:How a Rocket Scientist Created An Online Business that Feeds His Deeper PurposeFull show notes are available atwww.rickmulready.com/425See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Optimized Team Building: Your First Hire(s) Sep 16, 2020

    Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team. And it’s not just about bringing people onto your team and into your business. It’s really about having an optimized team. We’ll get into exactly what that means in the episode. In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself.Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire. On Today’s Show You’ll Learn: The value of having the mindset of a CEOHow to be strategic when considering what roles to hire forWhy you should be thinking about hiring before you think you need it You should be hiring for the business that you want to create down the roadThe importance of hiring people who align with your values and your visionHow to audit your time Why you should have documented systems and processes in place for the tasks that you want to hire out The benefits of having a 90-day trial period for new hires Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money. If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group. As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with. In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group. Full show notes available at www.rickmulready.com/424See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads) Sep 11, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think. Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.And what is it? Confidence. I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.On today’s show, I am breaking down how to create confidence in running ads. This is going to be helpful for you whether if you've been running ads for a while and haven’t seen the results you want from them or you haven’t run them at all. Have you heard about my new Facebook community? The Optimized CEO Community is filled with other online course creators who are working to optimize and get unstunk in their business. Join at www.rickmulready.com/group. Full show notes are available atwww.rickmulready.com/423See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Sep 09, 2020

    Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one. I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful. Travis decided to start an online business and founded a program called the Digital Missionary Academy. He is also the host of the Practical Christian Podcast. I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better. On today’s episode, you will learn how he overcame many obstacles, but most importantly, you will learn what kept him from giving up on his dream of creating a business so that he could have deeper purpose in his life. On Today’s Show You’ll Learn: The importance of choosing a life that is fulfilling to youHow to get back up when things don’t go as plannedWhy it’s a mistake to think you’re smarter than Facebook The value of building an email list How to get in front of the right people How you can learn from every mistakeWhy Travis transitioned from a course to a membership How Travis overcame anxiety and panic attacks around webinars How Travis started to get some traction with his ads The importance of giving things enough time to succeed Why you have to be willing to not be profitable in order to learn how to become profitable Travis has learned so many hard but valuable lessons as he’s built his business, and it was a great experience to sit down and ask him all about his journey. If you’re someone who feels unfulfilled at your current 9 to 5 and dreams of a life with deeper purpose, make sure to tune in to this powerful episode. When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” If this sounds familiar (I know it does to me) I want you to know that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” It can be hard to answer that question for yourself because you're too close to your own business, and that’s where I want to help. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Facebook group who are getting unstuck in their business. This is my brand new, totally free Facebook community. I am so excited about it, and you can join us right now. Go to www.rickmulready.com/group. We'll see you there. Links & Resources Mentioned in this Episode:www.digitalmissionaryacademy.comThe Practical Christian PodcastFull show notes available at www.rickmulready.com/422See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 3 Essential Questions For Clarity In Your Business Sep 04, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to grow your business more quickly and attract your ideal client? In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you. The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem. This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.For those of you who are struggling with these questions, I have rebuilt my Foundations course for you. Foundations 2.0 is for online course creators who are feeling stuck in their business and trying to figure out how to get to $5,000 a month in revenue. This program is going to be your go-to resource for step by step curriculum, coaching and accountability. It will help remove the guesswork of creating consistent revenue in your business. If you want to be the first to know when the all-new Foundations 2.0 opens up and to get access to special bonuses along the way, then I want to invite you to get on the waitlist at www.rickmulready.com/waitlist. Full show notes are available atwww.rickmulready.com/421See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams Sep 02, 2020

    Could your business be running more efficiently? Could you be spending your time more productively?This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill. We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business. Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School. She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time. Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease. Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months. On Today’s Show You’ll Learn: Why you shouldn’t focus on the time you're spending, but on what you're creating within that timeHow to be intentional about scheduling time How to make offers more efficiently The ways that Neill’s webinar funnel has evolved The process of creating a webinar that attracts the right people Why you should be paying attention to patterns The importance of quality leads over the quantity of leads The benefits of podcasting Funnels are just one of the many ways that you can make your business more efficient. If you’re interested in learning more about optimizing your time and business, I encourage you to check out my newly rebuilt Foundations 2.0 Program. I’ve created this program to remove the guesswork of creating consistent $5,000 months in your online course business through personalized training, coaching and accountability. If you want to be the first to know when the program opens up, go to www.rickmulready.com/waitlist. Full show notes available at www.rickmulready.com/420See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Thinking Differently About Goals Aug 28, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher? Today I want to talk about taking a different approach to goal setting, and here’s why. When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it? Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.Full show notes are available atwww.rickmulready.com/419See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    3 Key Pillars of a Successful (and Fun!) Online Business Aug 26, 2020

    Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function. If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in! On Today’s Show You’ll Learn: Why most online course creators stay stuck in their business The secret to getting out of being stuckThe definition of the word optimize The three pillars of the optimized CEO methodThe importance of being clear on the promise you are offering The four Ps of your offer How to build your business around your life and not the other way aroundIf you think the stuck entrepreneur that we’ve talked about today sounds like you, but you want to become the optimized CEO, the new Foundations 2.0 program can make that happen. This is the program that's going to take the guesswork out of creating consistent $5,000 months in your online business with a step-by-step curriculum and personal coaching and accountability.If you want to be the first to know when the all new Foundations 2.0 opens up and get access to special bonuses, then be sure to jump on the waitlist at www.rickmulready.com/waitlist. Links & Resources Mentioned in this Episode:www.rickmulready.com/waitlistFull show notes available at www.rickmulready.com/418See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: Choosing the "Right" Kind of Launch Aug 21, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business. Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things. So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling. And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking. If you're ready to figure out the “right” kind of launch for you, let’s dive in. Full show notes are available atwww.rickmulready.com/417See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Grow Your Personal Brand & Be an Influential Leader w/ Rory Vaden Aug 19, 2020

    Do you ever wish there were more hours in the day? How would you grow your personal brand if there were? Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset. Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.On Today’s Show You’ll Learn: The number one reason why most businesses fail The value of becoming known for one thing Why you should be able to answer the question “what problem do you solve?” in one wordThe best piece of personal branding advice he’s ever received What you can do to get clarity on what you offer The value of visuals What goes into growing your reputationHow to multiply time If you want to learn more about what we’ve been talking about in today’s episode, you can schedule a free call with the Brand Builders Group at www.freebrandcall.com/aoob.I also want to remind you about our brand new program launching in October, Foundations 2.0. If you’re an online expert and you’re ready to get to consistent $5K months, this program is for you. If you don’t want to miss any of the bonus material on the build-up to the launch, you can join the waitlist right now at www.rickmulready.com/waitlist. Links & Resources Mentioned in this Episode:www.rickmulready.com/waitlistFull show notes available at www.rickmulready.com/416See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero Aug 17, 2020

    Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action. We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business. If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business. Brandon has a 6-part video series that released earlier this year and it was so successful that he is running it again. So if you missed it last time, I want to encourage you to sign up. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.Links & Resources Mentioned in this Episode:https://rickmulready.com/4xhttps://www.instagram.com/rickmulready/Full show notes available at rickmulready.com/encore-create-powerful-contentSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: My #1 Mindset “Hack” for Scaling My Business Aug 14, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.In this episode, we are talking about the one thing that allowed me to shift my mindset. It’s the idea of playing your business like you’ve already achieved your goal. And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO. Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making. You’ll be more efficient with your time and more strategic, all of which contribute to your success. I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do? I would love for you to reach out to me on Instagram @rickmulready and let me know. I love hearing from my listeners! Did you catch episode 412 of the podcast? I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. Sign up at www.rickmulready.com/webinarsalesFull show notes are available atwww.rickmulready.com/415See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins Aug 12, 2020

    A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case! My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome. Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course. Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today. Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine. On Today’s Show You’ll Learn: How a practicing OB-GYN has found the time to build an online business Why Dr. Rankins decided to grow a business on top of practicing medicineWhy it’s ok to earn money from serving othersWays to protect your time by outsourcing tasks in your business Steps Dr. Rankins took to overcome imposter syndromeHow Dr. Rankins uses video in her online business When to reinvest in your business to grow further Advice for people who are afraid to use video in their business Full show notes available at www.rickmulready.com/414See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing Aug 07, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads. Mistake 1: Not understanding your target audience Mistake 2: Waiting for your launch to test Mistake 3: Not leveraging the different ad types that Facebook offersMistake 4: Jumping right into CBOTune in as I break down these mistakes. I hope you listen, learn, and go take action so you can see the results from your action. If you didn’t tune in to my last episode yet, I encourage you to check it out. I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. You can sign up at www.rickmulready.com/webinarsalesFull show notes are available atwww.rickmulready.com/413See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Create & Deliver a High-Converting Webinar w/Colin Boyd Aug 05, 2020

    Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better? Maybe you have been wondering if webinars are dead... and my answer is absolutely not! I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars. My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively. Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling. You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales! We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more. On Today’s Show You’ll Learn: The value of speaking confidentlyA successful process of figuring out how to communicate what you do How niching down can take you to new levels A framework that will take you from uncertainty to specific action The impact of speaking to sell vs speaking to educate The purpose of a signature story Your goal when making a sale The enemy of a highly converting webinar Why selling is the doorway to serving One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful. Don’t forget to check out Colin’s video series launching on August 13th “How to Speak and Sell From Virtual Stages”. You can find the link to register at www.rickmulready.com/webinarsales. Full show notes available at www.rickmulready.com/412See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Indecision Fatigue is Keeping You Stuck Jul 31, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this quick tip episode, we are talking about something I see so often in the online space. People being stuck in indecision fatigue. I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide. Many people often wait for other people’s approval and that is exactly what is holding them back. We are not making a decision because we think that if we make a decision, it’s going to be the wrong one. Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive. You make decisions and live with the results of those decisions. If they work out, great! Do more of that! If something doesn’t work, figure out why and try something new. Tune in to figure out why this might be the reason you are not making the strides you want to in your business. Stop asking other people what their thoughts are. Make a decision, get it out there and see what the response is. Be decisive. This is one of the key characteristics of an optimized CEO. If you are ready to optimize your business for seven figures I invite you to check out my newly up-leveled Accelerator coaching program. This program is for coaches, course creators, and online experts who are feeling overwhelmed and are unsure of what steps to take in their business. What you think is keeping you stuck and keeping you from growing your business is not actually the problem. You must optimize your mind, your sales, your time, and how you look at generating revenue. If you are ready to think differently and think bigger about your business, head towww.rickmulrady.com/acceleratorto find out more. Full show notes are available at www.rickmulready.com/411See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Jason Brown's #1 Secret for Selling His Membership Jul 29, 2020

    Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more? Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how. Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders. Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves. On Today’s Show You’ll Learn: How Jason’s membership has evolved What the creation of a new offer looks like The importance of charging what you’re worthWhat makes investments empowering Why you need to be listening to your customersHow to resonate with the people that you want to attractWhy Jason decided to stop offering refunds Ways to prevent resenting your business Jason’s number one secret for selling his membership The value of having work-life balance It’s so great to see the success of Jason’s business and what that has done for him and his family. It never ceases to amaze me how much freedom the online world can bring to anyone who’s willing to put in the work. If you, like Jason, are an online course creator, online coach, or you have a membership program and you're ready to optimize your business towards seven figures, but you're not sure what you should be doing to get there, I want to invite you to apply for my all new accelerator coaching program. This program will help you to think and act like an optimized CEO. To hear more or apply, go to www.rickmulready.com/accelerator.Full show notes available at www.rickmulready.com/410See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Should You Let People Buy After a Deadline? Jul 24, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Let me ask you a question: what does integrity mean to you?Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline? Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea. See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    How He Did It: His First 6-Figure Launch, w/ Kerry Egeler Jul 22, 2020

    Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself. Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business. On Today’s Show You’ll Learn: How you can be in control of your job security Why a shift in mindset can change everything The importance of learning and moving on from your “failures”The value of recognizing when something isn’t sustainable How to make your live webinars as successful as possible How Kerry improved a live webinar in just five hours The power of confidence What it looks like to transition a live webinar launch to evergreen The importance of looking at your numbers to make decisions about your business Why investing in yourself is a game-changer I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months. If you are an online course creator or coach and you're averaging at least $5K a month in your online business, but now you’re feeling stuck and unsure what to do next, then I want to invite you to apply for my accelerator coaching program. Accelerator is a 12-month coaching program for online experts who want to take the guesswork out of optimizing and accelerating the growth of their online business. To learn more or to apply, go to www.rickmulready.com/accelerator.See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: Always Be Testing Your (FB/IG) Ads Jul 17, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns. I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do! If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you! If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO. To find out more go to www.rickmulready.com/accelerator.Full show notes for this episode can be found at www.rickmulready.com/407See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson Jul 15, 2020

    Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start. My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy. Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.On Today’s Show You’ll Learn About: Who LinkedIn is for and not forWhy LinkedIn is the perfect platform for promoting high-ticket offersThe three most important elements of your LinkedIn profileHow LinkedIn has evolved over the years Why the LinkedIn community respects marketersHow creating consistent content on LinkedIn sets you apartThe best type of content to create to get viewsWhy “playing by the rules” on LinkedIn is importantAs Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content. I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business. Full show notes availableatwww.rickmulready.com/406See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: The Counterintuitive Approach to Scaling Your Business Jul 10, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way. Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier! If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.Links & Resources Mentioned in this Episode:rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Inside My Business (Behind-the-Scenes of My Business Model) Jul 08, 2020

    I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business! Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!If you like to learn by example, this episode is the PERFECT learning opportunity for you! On Today’s Show You’ll Learn: Where my business has come from, where it is now, and where it's goingHow my idea of success has changed since starting out The importance of being clear on your deeper purpose How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur How your mindset around money creates lifelong habits and attitudes in your kidsWhy I have a small teamThe three units that I break my business into The five core values that my team revolves aroundThe importance of defining your valuesThe value of success and accountability coaches The difference between the Foundations program and the Accelerator programThis episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are. If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist. If you want to apply for the Accelerator program, go to www.rickmulready.com/accelerator.And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you! Full show notes available at www.rickmulready.com/404See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: How to Create a High Converting Lead Magnet Jul 03, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated! When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet! In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you. If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.See omnystudio.com/listener for privacy information.

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    Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb Jul 01, 2020

    Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.On Today’s Show You’ll Learn:How Melissa transitioned from teaching to starting an online courseHow to stop asking for permissionWhy you should take time to reflect on where you’ve beenThe problem with trying to please everyone, and how to stopHow changing your mindset will grow your businessWhy simplifying your offers will attract more businessThe importance of thinking about your thinkingHow Melissa overcame fear around using Facebook and Instagram adsHow hiring help can prepare you to handle growthIf you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community. Apply now for my monthly accelerator program at www.rickmulready.com/accelerator.Full show notes available at www.rickmulready.com/402See omnystudio.com/listener for privacy information.

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    Quick Tip: 3 Simple Steps to Optimizing Your Funnel Jun 26, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer. We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Behind-the-Scenes with My Wife, Amy (Episode #400!) Jun 24, 2020

    If you’ve been wanting to get to know me a little better behind the scenes, now is the time!Today we’re celebrating our 400th episode by having my wife, Amy on the show. Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes. Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. This is the first episode Amy and I have ever done together and I will admit, I was nervous. We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business. I talk about one of the deepest points in my life and it’s a story I have never shared publicly before. On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household. We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.On Today’s Show You’ll Learn:The story of how I met my wife and what our first impressions of each other wereSome of our favorite memories and places to travel togetherHow we try to create work-life balanceWhat a typical day/week looks like for meThe hardest thing about switching from a corporate job into entrepreneurshipHow long it took for me to feel like I’d “made it”How struggles with anxiety and depression have affected both of usThe one thing I would change in my business journey if I could go back in timeThe single most impactful mindset shift that I made in the way I relate to success in businessHow to be a new dad and run a businessBe sure to tune in to today’s special episode!Full show notes available at www.rickmulready.com/400See omnystudio.com/listener for privacy information.

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    Quick Tip: MORE Failure, Please! Jun 19, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today we are talking about the fear of failure. Many people are afraid of failing, including myself. Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can. When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win. What if failing is exactly what you need to do in order to grow your business more quickly? Growth in your business comes from trying new things and taking risks. Some things are going to work and others won’t. The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t. Are you holding yourself back because you aren’t sure how to scale your business? Are you afraid of failure?If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind. What you think is keeping you from growing your online business is not actually the problem. I see it time and time again. You need to make the transition from stuck online entrepreneur to an Optimized CEO. My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life. To find out more and to apply head to www.rickmulready.com/accelerator.Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself. I want to hear about your failures-- and hear about how your business is growing more quickly as a result.See omnystudio.com/listener for privacy information.

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    Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II) Jun 17, 2020

    So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out. My special guest today is Pat Flynn. Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?On Today’s Show You’ll Learn: How to 2X, 3X, or even 5X your email open and click ratesHow waiting tables at a restaurant relates to email marketingThe number one question to ask your email list to ensure proper segmentationThe three key elements of creating a segmented email campaignHow to better understand and serve your audienceWhy you should spend time analyzing patterns/trendsWhere to start with creating your “buckets” (tags)How to simplify the process of mapping out your email segmentation to avoid the overwhelmWhen to clean up your list and re-engage your campaignThis episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.Links & Resources Mentioned in this Episode:www.rickmulready.com/emailmarketingmagicwww.rickmulready.com/convertkitwww.patflynn.comAsk by Ryan Levesquewww.rightmessage.comSee omnystudio.com/listener for privacy information.

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    Quick Tip: The #1 Key to My Business Growth Jun 12, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth. I thought it was such a good question, so I wanted to cover this very topic here on the podcast. The short answer: connections. And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions. You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return. Going to events is a great way to meet like-minded people. I make it a point to go to conferences and events year after year. Another way, which is one of my favorites, is to make connections through a mastermind. This is a great way to go deep with a smaller group of people. You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years. Wondering how you can level up your business?If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind. Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success. What you think is keeping you from growing your online business is not actually the problem. I see it time and time again. You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO. My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life. To find out more and to apply head to rickmulready.com/accelerator.See omnystudio.com/listener for privacy information.

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    COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese Jun 10, 2020

    Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.On Today’s Show You’ll Learn:How he set up an entire business through DMs and targeted adsThe process of learning how to use YouTube effectivelyHow he reached 11,000 YouTube subscribers and 26,000 Instagram followersThe value of recognizing when it’s time to switch nichesWhy you need to understand your ideal avatar and their pain pointsHow to overcome burnoutHow the accelerator program propelled his businessHow to confront and overcome your doubtsWhy you should outsource if you canHow to persist and adapt to massive changeKwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head torickmulready.com/accelerator to learn more.Links & Resources Mentioned in this Episode:https://www.instagram.com/elementarychinese/https://www.youtube.com/elementarychineseSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip: How to Set Your Ad Budget for a Webinar Launch May 29, 2020

    I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs. I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale. Wondering how much you should budget during each phase? Tune in to find out what I recommend as a general rule when it comes to setting your ad budget. If you have any questions at all, feel free to reach out on Instagram @rickmulready. I would love to connect! Just a reminder that I have a new training available. If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business, I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales. Head to www.rickmulready.com/adstraining to watch it on demand right now.See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I) May 27, 2020

    Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena. Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.On Today’s Show You’ll Learn:Where to start when it comes to planning your emailsWhy list building is communication buildingHow to build an audience that’s rooting for youDifferent types of emails and what to use them forHow to avoid overwhelming your audienceHow to increase your open and click ratesThe number one email that must be included in your nurture sequenceThe secret sauce email (and subject line!) that Pat likes to use in his launchesFull show notes available at www.rickmulready.com/300If you have any questions at all, feel free to reach out on Instagram @rickmulready. I would love to connect! See omnystudio.com/listener for privacy information.

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    Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever May 22, 2020

    Today I have a quick tip episode for you. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero. This launch was the most successful affiliate launch I’ve done in my business. I will go over what worked extremely well and what I will do differently next time. It’s important to remember that you don’t need to do “all the things” when you are doing a launch. You need to look at the things that are working or the ones that have worked in the past and double down on those. Are you wondering how long you should promote your launch? Wondering what type of bonus you should provide? Maybe you are curious what my ads looked like and what changes I would make when running them next time. Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever. If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business, I have a new on-demand training you should check out.Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales. Head towww.rickmulready.com/adstrainingto watch it on demand right now. See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Live Webinar Launches: How to Avoid the Overwhelm May 20, 2020

    Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off. In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.On Today’s Show You’ll Learn About: Understanding all the moving pieces involved in a live webinar launchPrioritizing each step in the process Setting and achieving your webinar launch goalsStaying motivated instead of paralyzed by your to-do listCreating a realistic timeline for starting your processFinding team members and resources to help with your launchThe onboarding experience and why it’s important What you should look at during your post-launch reviewSimplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program. This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you! To find out more head to rickmulready.com/accelerator.Links & Resources Mentioned in this Episode:www.rickmulready.com/kajabiwww.rickmulready.com/acceleratorSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Quick Tip Coaching Session: Does Your Online Course Get Results? May 15, 2020

    Welcome to another quick tip episode!In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence. It makes us feel like we're never enough. Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’. Camille helps hopeful travelers find remote work or start a remote business.Listen in as we get clear on the promise of her different courses. Ultimately, it's what the students do and take action on that determines their success. Let’s dive in…… If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. Links & Resources Mentioned in this Episode:www.RickMulready.com/adstrainingwww.morethanawheelin.comFind Camille on InstagramSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster May 13, 2020

    Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished. Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards. Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale. On Today’s Show You’ll Learn About: Creating consistent revenue in your online business while working fewer hoursSuccessfully launching using the Livestream launch formula Best practices for transitioning a face-to-face instruction method to an online digital course modelEngaging with your audience in new ways Effectively using Facebook Ads to grow your audience and promote your course launchesHow to use podcasting to repurpose your content and grow your following Increasing prices for your online course As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only. Click here to apply Full show notes available at www.rickmulready.com/296See omnystudio.com/listener for privacy information.

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    Quick Tip Coaching Session: Clarifying Your “Unique Solution” May 08, 2020

    Welcome to another quick tip episode! Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”. Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it. I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is. Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want. Let’s dive in…… If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away. See omnystudio.com/listener for privacy information.

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    Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond May 06, 2020

    Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds. This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode. Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclientsOn Today’s Show You’ll Learn About: Starting small when jumping from being a freelancer to building an agency The value of knowing and trusting your visionRealizing you have impostor syndromeAmanda's Rotarian background that started it allBeing terrified to put pricing on your servicesRewarding your loyal clients while increasing your ratesBeing clear about your valuesChoosing clients and hiring people that align with your valuesThe trap of hiring a VA without establishing processes firstHow to grow and nurture a virtual team of leaders to support your businessWhat's working with Facebook now and what's coming aheadSee omnystudio.com/listener for privacy information.

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    Scaling With Simplicity w/Brandi Mowles May 04, 2020

    Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years. How? With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly. Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team. We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business. Brandi focuses her time and energy on what matters most and what will move the needle forward in her business. On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible. If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclientsOn Today’s Show You’ll Learn About: What you should be focusing on before you worry about your branding Using simplicity to filter your marketing ideasThe questions you should ask yourself when narrowing down who you want to serveBrandi’s strategy to land high-paying clientsThe importance of quality over quantity on LinkedinWhat to do during the first 24 hours of client onboardingNiching down as a service provider or course creatorWhy you don’t need to focus on multiple platforms in your businessUsing ads to scale vs relying on organic growthGaining raving fans through underpromising and overdeliveringBrandi’s must-have tools to create simple systemsClever ways to get on the radar of high-quality entrepreneursFull show notes available at www.rickmulready.com/293See omnystudio.com/listener for privacy information.

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    Quick Tip: What to Do Right Now If You're An Ads Manager May 01, 2020

    Welcome to another Quick Tip episode!This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue. Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show. I have heard from a lot of you about the uncertain times we are in right now. Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business. On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time. If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients. Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business. Now I work with entrepreneurs to help them grow their businesses. One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. If you are looking to start or grow your ad business, you will definitely want to check it out. Links & Resources Mentioned: https://www.rickmulready.com/adclientsSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
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    Messenger Marketing in 2020 w/ ManyChat's Mike Yan Apr 29, 2020

    Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included. Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel. Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business. If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs. My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business. On Today’s Show You’ll Learn About: Why email is still an excellent channel for customer communication Maximizing customer communication within the 24-hour standard messaging windowLeveraging SMS to drive people back to MessengerThe 3 recent changes to Facebook Messenger you need to know about Taking advantage of Facebook Messenger’s one-time notification The importance of having independent access to your audience outside of Facebook The future of Instagram direct messagesCreating conversations through the combination of SMS and MessengerThe importance of consent in the relationships with your audienceThe value of quality over quantity when it comes to conversationsFor full show notes and links visit: www.rickmulready.com/292See omnystudio.com/listener for privacy information.

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    Back To Basics: Facebook Custom Conversions vs Standard Events Apr 24, 2020

    Welcome to another quick tip episode! One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is "What's the difference between a custom conversion and a standard event?" On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads. Let’s dive in……. If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training. During this training, I break down and simplify the exact step by step process I use in my own business. You will also learn the common mistakes I see most people making with their ads and how you can avoid them. See omnystudio.com/listener for privacy information.

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    How to Create a Profitable Paid Workshop Launch Apr 22, 2020

    I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that! Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself. I created my first workshop earlier this year as I wanted to try something new. I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price. Based on the feedback from the workshop, I believe I did just that! I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier. I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business. I encourage you to look at the assets you have available that you can leverage, figure out how you want to promote it, and OVERDELIVER to your audience. I think you'll be amazed at the results!If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator. On Today’s Show You’ll Learn About: The importance of having a ripple effect The psychology behind paid vs. free workshops and how it affects your show- up ratesSetting sales and revenue goals for your workshop The intention behind my paid workshopPricing strategy to create urgencySimplifying your delegation processThe four pillars of marketing I used to promote my workshopCreating a simple sales pitchThe importance of doing a debrief after your workshop to evaluate what worked and what didn’t The show-up rate and total sales of my workshop What you can do with the assets you’ll createWho should try a paid workshop in their businessLinks & Resources Mentioned in this Episode:https://rickmulready.com/targetingworkshopFull show notes available at www.rickmulready.com/291See omnystudio.com/listener for privacy information.

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    Quick Tip: 6 and 7-Figure Mindset Secrets Apr 17, 2020

    Welcome to another quick tip episode! In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs. These key areas are ones I have been working on for years and continue to work on today. I tell my accelerator students that the success of their businesses depends 80% on their mindset. The three areas we will be diving into today: Money Our Thoughts Commitment These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same. Let’s dive in…… Could I ask a favor? If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that. Leaving a review allows us to reach more people who want to learn how to grow their online business too! See omnystudio.com/listener for privacy information.

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    How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin Apr 15, 2020

    My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads. That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain. Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia. After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five. Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads. She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids. Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves. If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator. On Today’s Show You’ll Learn About: How Kaity started a business at an early age Determining if you’re ready to jump from agency work to starting your own businessRealizing that the perfect time to build your course is nowTaking the hybrid approach to course creationUsing a simple strategy to grow your email list quicklyStructuring your day and week to balance work and family lifePrioritizing your marriage while focusing on your businessShifting your mindset while working through a crisisDealing with the struggles of having family and friends misjudge you Doubling down on what’s working in your businessSee omnystudio.com/listener for privacy information.

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    Quick Tip: Getting Scrappy In Your Business Apr 10, 2020

    Welcome to another quick tip episode! This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process. I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more. Tune in for great business-building lessons that will make your business even stronger in the long run. Right now you need to listen, lean in, and build an even better relationship with your community. We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now. We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind. Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. To find out more head tohttps://rickmulready.com/strategysessions.See omnystudio.com/listener for privacy information.

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    How to Grow and Engage a Facebook Group w/ Jamie Sears Apr 08, 2020

    I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview. Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community. Her wit and genuine intention to provide value are really at the core of everything she does! We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis. We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day. We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them. Jamie breaks down seven types of posts that get the most engagement for her groups. If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business. I also wanted to let you all know if a new program I am offering. It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind. Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. In addition to myself teaching, you will also be learning from an amazing group of guest experts. This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register. On Today’s Show You’ll Learn: How to use your Facebook group as a content resource The challenge of adapting and creating relevant content vs using what you already pre-planned Why you should be listening to your audience now more than everThe importance of making money even when times are hardHow to create a ripple effect from your servicesHow to get out of panic mode to serve your audienceThe importance of creating a work-life balance while working from homeReasons you may want to break up your group into smaller ones to better serve a more niche audience The seven types of posts to get engagement in your groupHow to use Facebook’s algorithm to your advantageThings you can do to turn around negativity in your groupHow to determine if you should have a Facebook group right now or not See omnystudio.com/listener for privacy information.

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    Quick Tip: How to Be a Better Leader Apr 03, 2020

    Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’ll be revealing how you can be a better leader.Let’s jump into it...Links & Resources Mentioned: http://rickmulready.com/strategysessionsAtomic Habits by James ClearSee omnystudio.com/listener for privacy information.

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    Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff Apr 01, 2020

    Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. If you’re wondering about pivoting your offer and messaging and really leading with value and service during these times, you’re going to get a lot from this episode!I’m starting a new 8-week group coaching program to offer support during these uncertain times, and you can register at https://rickmulready.com/strategysessions (available to the first 50 people who sign up). On the Show Today You’ll Learn: Madison’s thought process around his pricing and the tiers of offers available The ways that his funnel has changed since joining Accelerator, and the steps we took to optimize and improve it Why Madison doesn’t use the term “sales call” (and what he calls them instead) The messaging he is using at this time, and the reason he feels it’s such an opportunity for businesses right now What results he’s seen by trusting his clients, and the process, and offering a “good faith policy” How Madison spends his days now that business is booming like never before See omnystudio.com/listener for privacy information.

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    How To Be An Honest Marketer w/ Tarzan Kay Mar 27, 2020

    In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way.We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authentic with our audiences The messaging she’s been using, plus why she thinks online entrepreneurs are in a perfect position to help others right now What true scarcity looks like – and what it isn’t A breakdown of a recent launch of Tarzans that taught her many lessons How she’s really been able to grow her business so quickly What to remember if you want to show up in front of someone else’s audienceSee omnystudio.com/listener for privacy information.

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    Mind Management Is As Important As Hand Washing w/ Kris Plachy Mar 25, 2020

    In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening The four things that every leader needs to pay attention to at this time The thought model, its 5 steps and how it applies to this situation we’re facing Why making a plan (and sticking to it!) is so important for business owners How the right partners and support community can make all the difference at this timeSee omnystudio.com/listener for privacy information.

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    BONUS: Should You Be Selling Right Now? Mar 23, 2020

    With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: A quote I found about fear that is so relevant today Why it’s our responsibility to keep selling and serving our audience right now The ways that business owners can be helping the economy at this trying time How what you do right now will have a huge ripple effect on your futureSee omnystudio.com/listener for privacy information.

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    We Have a Choice On How We Respond w/ Mel Abraham Mar 20, 2020

    Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone.If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready. On the Show Today You’ll Learn: The pitfalls in trying to create someone else’s life and business How to find the right message for your business right now What doubts, fears and anxieties Mel has had recently, and how he reframed them into something positive Why he feels that there is a “message inside the fear” Mel’s best advice for short-term financial planning and long-term financial strategies in these turbulent timesSee omnystudio.com/listener for privacy information.

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    Quick Tip: It’s OK Not to Know... Mar 18, 2020

    Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it.I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can. On the Show Today You’ll Learn: How I’m feeling right now and the things I continue to work on personally What your audience is looking for right now, and the opportunity that exists for each of us The important things that you can control right now My recommendations for how you can best serve your audience during these times, and how I am doing thisSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
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    Quick Tip: Is Your Goal to Hit $1M? Mar 13, 2020

    Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business?Let’s jump into it...Links & Resources Mentioned:http://rickmulready.com/pixelworkshophttps://rickmulready.com/acceleratorhttps://rickmulready.com/quick-tip-simple-mindset-hack-for-when-things-arent-going-well/See omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    5 Ways to Use Systems & Teams to Scale Your Online Business w/ Sarah Noked Mar 11, 2020

    Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!My brand new live training on Facebook Pixels is happening March 23rd! This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. For all the details and to sign up, visit https://rickmulready.com/pixelworkshop.I also have exciting changes coming for my next Accelerator Mastermind, and you can apply today at https://rickmulready.com/accelerator! On the Show Today You’ll Learn: What an Online Business Manager (or “OBM”) is and the important role this person plays in an online business The reasons that being an OBM resonated so much with Sarah and how she got her start in the industry Why a “virtual office” and systems are must haves for any online business, and where to start getting them in place When Sarah feels is the best time to hire, and what’s holding back a lot of business owners from bringing on team members to support them The power of automation and her favorite things to automate in her own business What mindset is required to delegate and what to look for when hiring the right people for the jobs How you’ll know when you’re ready to step away from your business and to take time awaySee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    Quick Tip: Facebook/IG Ads Setup - What's Working Right Now Mar 06, 2020

    Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads!Let’s jump into it...Links & Resources Mentioned:http://rickmulready.com/pixelworkshophttps://rickmulready.com/foundationsSee omnystudio.com/listener for privacy information.

    One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.
    That's where Zapier comes in. Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.
    Get started with a free account today at www.zapier.com/art


    How She Did It: How to Sell $100K WITHOUT Ads w/ Nicole Burke Mar 04, 2020

    What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!Be on the lookout for my brand new live training on Facebook Pixels that is happening on March 23rd. This workshop is more for someone who is basic to intermediate, not advanced, and you won