The Art of Online Business

Full show notes available at www.rickmulready.com/522

See omnystudio.com/listener for privacy information.

Should You Switch Your Course to a Membership? Aug 13, 2021

Have you ever thought about switching your course to a membership?

A lot of online business owners ask me this question, and I actually love to talk about it because it allows me to discuss two of the three pillars of being the optimized CEO of a business: optimized mind and optimized sales and marketing.

I had a coaching call with one of my accelerator coaching members recently, and this is exactly what we talked about during an “Ask me Anything” session.

In this episode, I am taking you behind the scenes of our call, so I can let you in on my opinion here.

If you have ever considered switching your course to a membership, listen to this episode because I am teaching you how to think about things differently in your business so that you can get the outcome that you want without having to do a whole lot of extra work.

Full show notes are available at www.rickmulready.com/521

Links & Resources Mentioned in this Episode:

See omnystudio.com/listener for privacy information.

5 Reasons a Personality Quiz Should Be Your Next Lead Magnet with Linda Sidhu Aug 11, 2021

Do you use any type of quiz as a lead magnet in your business?

Some business owners ask me if quizzes are dead. My guest in this episode, Linda Sidhu, is here to share with us her expertise on quizzes (specifically personality-based quizzes) and tell us why they aren’t at all dead!

We're breaking down exactly why it's important to have a quiz that allows you to learn as much as possible about the person taking the quiz, how to use their responses to serve them in the best way possible, and how to make it really fun for them.

Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.

As a former top ten pharmaceutical sales representative, she had extensive training in personality types. She took the same methods that worked for selling products face-to-face and turned them into a personality quiz framework that converts views to leads at 70% and helps craft personalized marketing for her customers. Linda has been featured in Interact’s quiz marketing podcast and the #prettyawkward entrepreneur podcast.

On Today’s Show You’ll Learn:

If quizzes are as effective as they used to be
What personality quizzes do for the user and business owner
The percentage of leads that come from quizzes on average
How long a quiz should be
Examples of how to structure answers
How to use the results of personality quizzes
The best way to name your quiz

Quizzes are actually one of the best list-building strategies that you can do in your business, so listen in to this episode to learn why and how to leverage them as a lead magnet.

Check out my quiz after you listen to understand the invisible roadblocks in your business that are very likely tripping you up and keeping you from gaining the traction and the momentum that you really want and need. Visit www.rickmulready.com/quiz!

Links & Resources Mentioned in this Episode:

rickmulready.com/quiz

https://www.lindasidhu.com/

https://linda-sidhu.mykajabi.com/quiz-idea

https://www.lindasidhu.com/

https://www.instagram.com/linda_sidhu_quizzes/

https://www.facebook.com/groups/813848232379718/

Full show notes available at www.rickmulready.com/520

See omnystudio.com/listener for privacy information.

Determining Your Next Hire + How to Cut 90 Mins From Your Work Day Aug 06, 2021

What if I told you that I could help you cut 90 minutes from your work day every single day with just one simple exercise?

While also doing this exercise, you can identify who your next hire should be so that you can scale your business.

In my opinion, you can be working less while thinking about growing your business, and this exercise is going to help you do that.

Sounds pretty good, right?

In this episode, I am walking you through exactly how to do this, so you can make more money and work fewer hours in your business.

This is an exercise that I walk my Accelerator coaching members through all the time, and it’s probably an exercise that you have heard of doing before.

There are going to be some very quick wins that you can take from this, so listen in to learn what I recommend doing that will not only save you time during the week but also help you get clear on who you should be hiring.

Links & Resources Mentioned in this Episode:

rickmulready.com/timeaudit

Full show notes are available at www.rickmulready.com/519

See omnystudio.com/listener for privacy information.

The Critical 4 Financial Metrics of Your Business with Michael King Aug 04, 2021

You need to understand your financial metrics when it comes to your business.

I say this ALL the time, so we are actually getting into the details of it in this episode.

I am joined by Michael King to talk about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.

Michael is a business money coach and the CEO of KFE Solutions. After spending the first 11 years of his career in the military, Michael ventured into the world of business. He quickly learned that he needed to level up his financial IQ to survive.

The big problem he found was the fact that most financial “experts” couldn’t explain business money concepts in a way that could be quickly understood and easily applied to real-world problems that entrepreneurs encounter.

Michael decided to bridge that gap. In 2016, he created KFE Solutions with the mission of helping business owners understand their numbers so they can make better decisions. Since then, Michael and his team have worked with hundreds of entrepreneurs to help them scale their businesses profitably.

On Today’s Show You’ll Learn:

The percentage of businesses that fail because of poor cash flow management
How your decisions impact revenue, gross profit, net profit, and cash
The number one thing to look for in a bookkeeper
Why you need to look at least 6 weeks into the future for your cash flow forecast
How cash flow forecasting differs from profit
The amount of clarity that cash flow forecasting brings into our life and business
What you should consider when hiring from a cash flow perspective
Understanding decisions from a profitability standpoint
Mapping out payment plans for Facebook ads

I wish I had this conversation with Michael earlier in my business because it would have saved me a lot of confusion!

If you are in need of some financial guidance, listen up to learn all about the critical four financial metrics of your business: revenue, gross profit, net profit, and cash.

Links & Resources Mentioned in this Episode:

instagram.com/i.am.michael.king

KFEsolutions.com

facebook.com/i.am.michael.king

linkedin.com/in/iammichaelking

Full show notes available at www.rickmulready.com/518

See omnystudio.com/listener for privacy information.

How to Decide Whether You "Should" or Shouldn't Jul 30, 2021

Here’s the truth: the number of business decisions that you're going to need to make as your business grows is only going to increase.

I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are.

In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it.

The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method. As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes.

As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.

Tune in to learn more about this and why your ability to make business decisions thoughtfully can help you on your journey to becoming an optimized CEO.

Full show notes are available at www.rickmulready.com/517

Links & Resources Mentioned in this Episode:

www.strangebirds.land/aoob

See omnystudio.com/listener for privacy information.

How to Create a Thriving Community (Without Burning Out) with Anna Hetzel Jul 28, 2021

Are you considering creating a community? Are you in the middle of creating a community in your business right now?

I want to challenge you to think differently about how you are doing that and walk you through some of the things you should be considering to improve the quality of your community.

Anna Hetzel is joining me in this episode to share how they have been challenging me to do the very same work with my own community.

For over four years, Anna (they/them) of Strange Birds LLC has crafted human-centered, conversion copy designed to help growing brands strengthen relationships and retain their customers. Their new group program—Community Camp—is a 4-week masterclass for leaders on designing, facilitating, and maintaining a paid online community. Anna is also co-founder of PB&Qs, an online business community for LGBTQ+ women, trans, and gender-nonconforming folk.

When they’re not slinging words and building communities, you can find them in the woods, reading a book, or trying to figure out how to stop rabbits from eating their garden.

On Today’s Show You’ll Learn:

How to define what community feels like to you
What platforms allow you to build true communities
How to find the right platform fit for you and your community
What you need to do to create a culture
The problem with being too engaged
How to consider what is right for your time and energy

Anna is sharing a unique perspective on community and they also are sharing an interactive worksheet for you that will help you tackle the big questions you need to consider when building an engaging and supportive online space.

Tune in for details on the worksheet and advice on how to build a thriving community without experiencing burnout.

Links & Resources Mentioned in this Episode:

www.strangebirds.land/community-camp

www.rickmulready.com/quiz

Full show notes available at www.rickmulready.com/516

See omnystudio.com/listener for privacy information.

How to Predict Your Business' Future With a Scorecard Jul 23, 2021

Do you use a scorecard in your business?

I hope that you do!

As the CEO of your business, it is crucial that you are able to identify the vital signs of your business and create a system for tracking and measuring those metrics. A scorecard can help you do that.

In this episode, I am breaking down what goes into creating a scorecard and the importance of having one in your business for those of you that don’t already use one.

If you do use one already, this episode will help you refine that process.

This is something that you can get creative with as long as you understand what you need to be tracking and how to identify the result.

For more information and direction on using a scorecard in your business, tune in to this episode!

If you're feeling overwhelmed in your business and you want help with something like this, I highly recommend that you apply for our Accelerator Coaching program. This is for those of you who are online course creators or online business coaches and are already generating at least $7-8k per month. You can apply at rickmulready.com/accelerator.

Full show notes are available at www.rickmulready.com/515

See omnystudio.com/listener for privacy information.

Thinking Differently About Your Marketing Efforts, with India Jackson Jul 21, 2021

Are you confident in your marketing efforts?

I am actually in the middle of working on mine, and I am getting help from my guest, India Jackson.

India is the business partner of Erica Courdae, my diversity, equality, and inclusion consultant, so she is helping me ensure that my branding and marketing efforts foster meaningful connections and inclusiveness.

Throughout this conversation, we get into the details of what stale marketing is, why less is more when it comes to your marketing, how to use stories in your business to set yourself apart, and a whole lot more.

India Jackson is the CEO of Flaunt Your Fire and co-founder of Pause on the Play The Community, helping entrepreneurs amplify their influence without changing who they are. From beauty model and bodybuilder to published photographer, for ten years India watched as talented professionals were forced to adopt identities that were sellable but not authentic. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.

India is a first-generation college graduate, earning a Bachelor of Art and Design while working full time and launching a business. She’s been featured by Forbes and She Podcasts Live and is trusted by leading brands across North America, including Christian Dior and Tyler J. McCall.

On Today’s Show You’ll Learn:

What stale marketing is
Infusing your values in everything that you do as a company
Creating an amazing experience as a brand
Building a bond that goes beyond what you sell
Doing things that align with you even with fear
Being intentional about what you want to share
How to align what you believe with what people perceive

Remember, attraction is not determined by the tactics or strategies that you use, but it is determined by how you share your purpose, your culture, and your values.

For more information and advice on how to do this in your own business, listen in to hear from India Jackson.

If you're a course creator or an online coach that wants to make a bigger impact, my Accelerator coaching program is for you! You can learn more about it and apply at rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

https://flauntyourfire.com/freeig

https://flauntyourfire.com/show

http://www.linkedin.com/in/theindiajackson

Full show notes available at www.rickmulready.com/514

See omnystudio.com/listener for privacy information.

Why Your Ad Strategy for Launches Needs to Change Jul 16, 2021

If you have been using Facebook or Instagram ads to fill your live launches for a while now, the ad strategy that you've been using is probably not going to work the same going forward…

It might for some of you, but it’s likely not going to for most of you.

There are some big changes happening, so I am sharing why this is the case and what you should be doing differently in this quick tip episode.

It doesn’t matter if you do webinars, live training, live challenges, or anything else in between, you’re going to want to make sure that you understand the best way to run your ads.

For more information and what I recommend going forward, tune into this episode all about ad strategy for Facebook and Instagram.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/513

See omnystudio.com/listener for privacy information.

Part II: Expert Tips on Podcasting with Charley Valher Jul 14, 2021

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you’re interested in knowing how to promote and market a podcast.

Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.

Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.

Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.

On Today’s Show You’ll Learn:

How to get the most traction during a launch
What to expect for your download numbers
The benefit of having an existing audience and email list
How ahead you should be when planning your episodes
Recommendations for microphones and other equipment
The pros and cons of releasing multiple episodes per week
What Apple uses in the algorithm for podcasts
Incorporating video and ads to drive listenership
The benefits of collaborating with other podcasters

If you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you’re going to need to listen to this episode!

Tune in and don’t forget to listen to Part I as well if you haven’t already.

My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

Links & Resources Mentioned in this Episode:

https://www.valhermedia.com/resources/

rickmulready.com/510

Full show notes available at www.rickmulready.com/512

See omnystudio.com/listener for privacy information.

Quick Tip: Lead Costs High? Focus On This... Jul 09, 2021

Are you seeing higher than normal leads costs?

If so, you are not alone!

A lot of my Accelerator coaching members are experiencing ad costs all over the board, so I know how frustrating it can be.

Between iOS updates and the pandemic, there are a lot of changes when it comes to advertisements on Facebook and Instagram, and a lot of my members have been wondering how to navigate that.

In this episode, I am giving you the same advice I have been giving them. I am offering a different thing for you to focus on instead of your lead costs, and I am talking to you about three things that you can do to increase your lead-to-sale conversion rate.

For more information and to learn these three things, tune in to this quick tip episode!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/511

See omnystudio.com/listener for privacy information.

Expert Tips on Podcasting: Part I with Charley Valher Jul 07, 2021

Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast?

If so, these episodes are going to be for you.

My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting!

I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years.

You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!

On Today’s Show You’ll Learn:

The benefits of podcasting
The effect of saturation in the podcasting space
Who should or should not start a podcast
How to differentiate your show from the next
Common mistakes made by new podcasters
Ideas for differentiating the format of the types of episodes
What to know about Facebook and Audible for podcasts
How to keep up with what’s new in the podcasting space

If you're looking to differentiate a little bit and grow your podcast so that you can reach more people within your specific niche, this is the interview for you. Tune in and don’t forget to come back for Part II with Charley where we talk more about how to grow and promote your podcast!

I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

Links & Resources Mentioned in this Episode:

https://www.valhermedia.com/resources/

Full show notes available at www.rickmulready.com/510

See omnystudio.com/listener for privacy information.

Quick Tip: How to Run An Effective Team Meeting Jul 02, 2021

Do you know how to run an effective team meeting?

They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.

I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/509

See omnystudio.com/listener for privacy information.

Quick Tip: How to Run An Effective Team Meeting Jul 02, 2021

Do you know how to run an effective team meeting?

They can be a huge time waster if they aren’t structured well, and I don’t think this is talked about enough!

A lot of people actually think that this is something that just happens with corporate jobs, but I am here to tell you that it happens all the time in the online business world too. There are so many meetings that we spend our time in that don’t move the needle.

In this quick tip episode, I am sharing with you the team meeting structure that I have learned and adapted over the years in my business after trying many different frameworks. I am also sharing what strategies from different frameworks I have adopted, which ones I haven’t, and why, so you don’t have to waste any more of your time.

I know that you want to get the most out of the time you spend in your business, so listen in to this episode because I am teaching you how to run an effective team meeting to make all the difference in your productivity and your team’s productivity.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/509

See omnystudio.com/listener for privacy information.

How to DIY Your Own PR to Tell YOUR Story with Cher Hale Jun 30, 2021

Do you know how you can DIY your own PR to tell your story?

In this episode, Cher Hale is joining me to talk all about this and share her expertise!

We are diving into how to use the media to tell your story in your own voice, how you can help others tell their story, and how to overcome the things that keep you from putting yourself out there.

Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups.

As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. To connect with her, you can access her free Pitch List library by signing up at ginkgopr.com/subscribe.

On Today’s Show You’ll Learn:

How the media tells stories and why they do it repeatedly
What to think about if you want to own your message and take back your narrative
Examples of socialization that leads to certain behavior
How to move beyond the fear of “rocking the boat”
Strategies for identifying your target client and pitching yourself
The benefit of becoming a credible source within the mainstream media
How people with a platform can help others tell their story
Why you need to be able to tell your story with eloquence and a deep understanding of your purpose
How to be a great publicist for yourself

We have never had an episode like this on the podcast before, and it is so valuable. I took so many notes on all of these things!

All of the topics and resources that Cher is talking to us about will help you share your story and your brilliance! It is so important to create more awareness for yourself, so tune in to hear how!

I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

Links & Resources Mentioned in this Episode:

https://www.instagram.com/ginkgopublicrelations/

https://ginkgopr.com/

ginkgopr.com/subscribe

https://www.facebook.com/ginkgopr

https://podmatch.com/

https://brittneyllynn.com/curated-connections/

https://podcastguests.com/

Full show notes available at www.rickmulready.com/508

See omnystudio.com/listener for privacy information.

Quick Tip: Increase Launch Conversions With This One Strategy Jun 25, 2021

Sometimes a way to increase launch conversions during a launch is sitting right in front of you, but you can't see it because you're too close to everything in the launch, right?

We're always too close to our own businesses to see what's in front of us! I know a lot of business owners (myself included) have felt this way!

Usually, what you can do to increase sales is something easy, so it's my job as a coach to shine a light on what that is so that you can increase sales without a ton more effort.

In this episode, I am sharing some quick highlights from a recent coaching session that I did with one of my Accelerator coaching members that was a few days into her launch.

You will hear how our conversation went and the simple thing that she added to her launch that had a huge impact on revenue!

If you want to learn what you can do to easily maximize your launch, tune into this super quick, quick tip episode!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/507

See omnystudio.com/listener for privacy information.

6 and 7-Figure Marketing Strategies with Shannon Matson Jun 23, 2021

Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?

In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.

Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.

Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.

On Today’s Show You’ll Learn:

The benefit of being specialty-focused with your program
How to establish a content cadence for Instagram
How much time and effort you need to put in to gain traction
Understanding trending metrics on how your content is performing
What you can do to easily navigate sales in direct messages
Why evergreen is not a “set it and forget it” business model
One of the best frameworks for high-ticket selling
How to speak to and understand your target customer
Overcoming saturation in your industry

Shannon is providing expert tips and strategies for how to market your expertise as an online business owner that you’re not going to want to miss, so tune in to hear this conversation!

I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

Links & Resources Mentioned in this Episode:

https://www.instagram.com/thesocialbungalow/

https://thesocialbungalow.com/

https://thesocialbungalow.com/little-black-book/

Full show notes available at www.rickmulready.com/506

See omnystudio.com/listener for privacy information.

Quick Tip: Are You Making This Facebook Ads Targeting Mistake? Jun 18, 2021

You need to hear about this super common Facebook ads targeting mistake…

If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!

In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!

This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!

If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/505

See omnystudio.com/listener for privacy information.

Bracing for Impact with Ashley Shaw Jun 16, 2021

What does it mean to you to brace for impact?

For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!

We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!

Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.

Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.

On Today’s Show You’ll Learn:

Important shifts that lead to exponential growth
The benefit of hiring a coach to better understand your direction
Having the confidence to move forward
Hiring for roles to help gain traction
Understanding your own desire zone
Not basing your worth on your business
Why you need to be clear on your offer
The benefit of a sales and marketing scorecard
Lessons that come out of bracing for impact

Ashley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more.

There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact!

If you're an online course creator or an online coach experiencing something similar to Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

Links & Resources Mentioned in this Episode:

https://rickmulready.com/272

https://ashleyshaw.ca/

instagram.com/theashleyshaw

Full show notes available at www.rickmulready.com/504

See omnystudio.com/listener for privacy information.

Quick Tip: NEW Facebook Ads Best Practices Jun 11, 2021

The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!

If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.

In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.

We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.

If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices.

Tune in to learn more about this and what you need to start doing right now!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!

Links & Resources Mentioned in this Episode:

http://instagram.com/ebacademics

Full show notes are available at www.rickmulready.com/503

See omnystudio.com/listener for privacy information.

Are You Running Your Business or Is the Business Running You with Caitlin Mitchell Jun 09, 2021

Are you the one running your business or is your business running you?

I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.

I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.

Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.

On Today’s Show You’ll Learn:

The impact that being a business owner has on your life
How consuming running a business can be
Focusing on being a leader instead of the details of the day to day
The benefit of bringing employees onto your team
How to slowly release control with new hires
Adjusting your hiring strategy based on your finances and workload

Remember, we are building our business around our life, not the other way around. We want to be present for the most important things and relationships in our lives, and we can only do that when we are the ones running the show.

Whether you relate to this right now or you feel yourself heading in this direction, I know this episode will help you better understand what to do about it.

Tune in to learn more about Caitlin, her experience with this and what she did to take the lead as the CEO of her business.

If you're an online course creator or an online coach experiencing the same types of feelings as Caitlin, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!

Links & Resources Mentioned in this Episode:

https://www.ebacademics.com/book

Full show notes available at www.rickmulready.com/502

See omnystudio.com/listener for privacy information.

Quick Tip: Creating $50K Per Month Jun 04, 2021

Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?

In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members.

This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less.

I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path.

There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/501

See omnystudio.com/listener for privacy information.

Celebrating YOUR Wins & Breakthroughs: Episode 500! Jun 02, 2021

Can you believe it? We have made it to episode 500, and it is all because of you, my friend!

I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you!

I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so many, so this episode means so much to me.

You will hear 15 people throughout the episode sharing the wins, breakthroughs, and lessons that they have had as a result of listening to the Art of Online Business podcast.

My goal has always been and continues to be helping you optimize and grow your online business so that you can have more freedom, more revenue, and a bigger impact while working less! I can’t wait to continue doing that throughout the next 500 episodes! Thank you again, my friend, for being here!

You can find all of the information from this episode and more about each spotlighted listener over on my website! Visit www.rickmulready.com/500

I want to remind you that we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit rickmulready.com/accelerator to apply!

Links & Resources Mentioned in this Episode:

https://www.instagram.com/rickmulready

Full show notes available at www.rickmulready.com/500

See omnystudio.com/listener for privacy information.

Quick Tip: How to Refine Your "Promise" For More Sales May 28, 2021

Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.?

If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why.

In order to make sales, you have to understand your perfect customer, hone in on your message to align with that customer, and finally, you have to be really great at communicating the promise that you are making to them.

So many people cannot clearly articulate the promise of what they sell, so that is what we are getting into in this episode.

I am going over some examples and giving you some ideas and tips so you can make sure that you refine your promise to be clear and concise.

If you want to grow and scale your business, you have to be able to communicate what it is your offer does for people, so tune in to learn how to do this well!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

rickmulready.com/426

Full show notes are available at www.rickmulready.com/499

See omnystudio.com/listener for privacy information.

How to Create a More Inclusive Business with Erica Courdae May 26, 2021

How can you change your company culture to be more inclusive? How can you create a more inclusive business overall?

This is such an important topic, and these are questions that you should be asking yourself as a business owner.

I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Courdae, because I am working on making sure that my business is intentionally inclusive.

Erica is joining me in this episode to talk about creating a safe space, building an inclusive environment, and more.

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her two children.

On Today’s Show You’ll Learn:

Being okay with not being an expert
How to begin to shift your business
Why you have to start with your own mindset first
The importance of acknowledging that you will get things wrong
Choosing the uncomfortable thing when it’s the right thing
Why you need to pause and take space to take ownership
Navigating the fear of cancel culture
Creating safety for your team

I so appreciate having Erica as my DEI coach and consultant, and I think you are going to get so much value out of this vulnerable conversation. She is brilliant, a total expert, and unpacks this topic in such an understandable and non-judgemental way.

Tune in to learn more about how I am navigating this and how you can too with Erica’s help!

Also, we are accepting applications for my Accelerator coaching program! This is for online course creators and coaches who are already doing well in their business and are looking to scale. If you want to know the steps that you need to take to take your business to the next level, visit rickmulready.com/accelerator to apply!

Links & Resources Mentioned in this Episode:

https://www.ericacourdae.com/

https://www.pauseontheplay.com/

https://www.pauseontheplay.com/events

https://www.pauseontheplay.com/show

https://www.pauseontheplay.com/community

https://podcasts.apple.com/us/podcast/pause-on-the-play/

https://www.amazon.com/You-Want-Talk-About-Race

https://www.instagram.com/ericacourdae

https://www.facebook.com/ericacourdae

https://www.linkedin.com/in/ericacourdae

Full show notes available at www.rickmulready.com/498

See omnystudio.com/listener for privacy information.

Quick Tip: What If It Were Easy? May 21, 2021

What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on?

I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode.

I am asking you to think about some items in your business that are a little bit more complicated and then take a step back to ask yourself what it would be like if they were easy.

I am also walking you through a few examples in this episode so you can get a good idea of how this works and how you can approach whatever it is in your business that is a little bit more complicated.

When you start to do this, you will see just how many different things your brain can come up with. This is one of the questions I am always asking my accelerator coaching members because I know it is what they need to keep moving forward!

Tune in to learn more about how this can change your process, and how I can help you even more as an accelerator coaching member.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

rickmulready.com/fgf

Full show notes are available at www.rickmulready.com/497

See omnystudio.com/listener for privacy information.

Impact is Far Greater Than Intent (In Business & Life) May 19, 2021

I should have had this conversation with you a long time ago...

In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life.

This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, business, and others that I work with.

As a result, I want to do the work to take responsibility for the process, to understand that my experience is very different from a lot of other people's experiences, and most importantly, learn as much as I can from others even when it is uncomfortable for me.

On Today’s Show You’ll Learn:

The lens I have been looking through to view my life and business
Why it’s important to me to admit that I don’t have all the answers
How I am making a change in my life and business
What motivated me to share my experience and thoughts
What I'm doing to become a safer, more inclusive person and business

Being vulnerable is not something that is easy for me, but that is no excuse as to why I haven’t talked about this.

The truth is, I've had a lot of different, difficult conversations that have made it really clear that I was not showing up the way that I needed to. I believe that when we know better, we do better, and it's time for me to do better.

Listen in for this honest conversation and hear what I am doing going forward to make changes in my business and my life.

Links & Resources Mentioned in this Episode:

Full show notes available at www.rickmulready.com/496

See omnystudio.com/listener for privacy information.

Quick Tip: 5 Ways to Get Over the Fear of Hiring May 14, 2021

Are you ready for practical tips that you can actually apply to get over your fear of hiring?

In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away.

I experienced this fear firsthand for a long time in my own business, so I have been able to learn some ways to get over this throughout the seven and a half years that I have been in business.

When I talk to my Accelerator students, this topic comes up so much. A lot of them know they need to hire, but that is what they are the most afraid of. You might be in that same place too.

The most important thing to think about is the fact that we all want to have a bigger impact, create more freedom for ourselves and our family, and generate revenue. We cannot do that all by ourselves, so tune in to hear 5 ways that I truly believe will help you get over your fear of hiring!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

https://youtube.com/karincarr

Full show notes are available at www.rickmulready.com/495

See omnystudio.com/listener for privacy information.

How She Did It: Her First Multi 6-Figure Launch In Just 10 Months with Karin Carr May 12, 2021

It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today!

I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members.

Karin Carr is a sought-after speaker on video marketing for real estate agents. A 15 year veteran of the real estate industry, she was named Real Estate Video Influencer of the Year in 2019 by Bombbomb. The success of her YouTube channel led her to begin training other agents how to have similar results, and in July of 2018, her coaching program, YouTube for Agents, was born. Karin is the Amazon bestselling author of YouTube for Real Estate Agents - Learn how to get FREE real estate leads and never cold call again.

After not being able to step away from her laptop, Karin decided that she wanted to work less and make more money. Now, she has a proficient team and was able to retire her husband because of her continual increase in revenue.

We are talking about her business journey, and how she has completely transformed her business since I met her. We’re also breaking down how she uses her team, how she's now working less than she ever has, how she is making more money, how she got over limiting beliefs, and more.

On Today’s Show You’ll Learn:

How to leverage and delegate to your virtual assistants
The benefit of doing a time audit
The best way to add fast action bonuses
How to overcome objections
Why you need to fully believe in your offer
What you can do to improve your show up rate
Why you might not feel excited after a big launch

The stories and lessons that Karin shares in this episode will teach you the strategies and mindset shifts that you need to have success in your business, so tune in to learn more from her!

If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Visit rickmulready.com/500 to send me a voice message sharing your breakthrough or win!

Links & Resources Mentioned in this Episode:

https://karincarr.com

rickmulready.com/500

Full show notes available at www.rickmulready.com/494

See omnystudio.com/listener for privacy information.

Quick Tip: Strategy Session: Getting Clarity On Who to Hire May 07, 2021

Does starting the hiring process overwhelm you?

In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire.

This is a topic that comes up a lot, and I think it is because getting started with the hiring experience can be really overwhelming.

In this session, we cover the importance of finding someone you like, training, writing a job description, defining a pay rate, leveraging your resources, and more.

It is really important that you don’t overthink this process. If you start small and decide what you need this person to do and if they are a good personality fit, you will work the rest of the details out.

I totally understand the overwhelm here because I have been there, so tune in to hear how we worked through this feeling with one of our Accelerator coaching members and how I recommend moving forward in the hiring process.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Visit rickmulready.com/500 to send me a voice message sharing your breakthrough or win!

Links & Resources Mentioned in this Episode:

rickmulready.com/500

Full show notes are available at www.rickmulready.com/493

See omnystudio.com/listener for privacy information.

New Hire Onboarding: The (Critical) First 90-Days May 05, 2021

Do you have a solid onboarding process?

So many of my students struggle with this in their business, and to be honest, I struggled with this too!

As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well.

In this episode, I am sharing what this looks like for my team and what I recommend that you put into your onboarding process during the first 90 days.

On Today’s Show You’ll Learn:

You don’t have to plan the onboarding process by yourself
Don’t be afraid to ask the new hire what information will be helpful for them
What you can include in a pre-boarding process
What steps can be automated
How to make sure you are clearly communicating values and expectations
Tips for breaking up training to reduce overwhelm

Of course, we want our new hires to get up to speed and feel valued as quickly as possible, but keep in mind that in order for someone to start truly contributing to your business, it takes about 90 days.

Listen in for my tips and suggestions for onboarding new hires to make sure that their first 90 days are jam-packed with value and success!

If you want to have a bigger impact in your business without working harder and longer, apply for my Accelerator Coaching program at www.rickmulready.com/accelerator.

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

Links & Resources Mentioned in this Episode:

support@rickmulready.com

Full show notes available at www.rickmulready.com/492

See omnystudio.com/listener for privacy information.

Quick Tip: How I've Become WAY More Productive Apr 30, 2021

What time of the day do you do your best work? I call this your magic time!

In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.

I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that.

I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.

This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.

Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

Links & Resources Mentioned in this Episode:

rickmulready.com/clickup

support@rickmulready.com

Full show notes are available at www.rickmulready.com/491

See omnystudio.com/listener for privacy information.

Behind the Scenes: My Accelerator Coaching Program Apr 28, 2021

With all of the different business coaching programs out there, how do you decide which one will benefit you the most?

I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode.

My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more.

I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life!

On Today’s Show You’ll Learn:

How the accelerator program has evolved over the years
What the program consists of and why
The impact it has on your business and your life
How this coaching program allows you to see your blind spots
An overview of what happens during the 12 months of the program
The community that you will be a part of when you join Accelerator

My team and I have created what I always wanted in a coaching program, which is a blend of one-to-one coaching, group coaching and masterminds with other amazing online entrepreneurs that you can learn from. I really believe that this is the best combination for entrepreneurs to succeed.

Believe me when I say that this program will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, so tune in to learn even more about it!

If you are ready to apply because you want to have a bigger impact in your business without working harder and longer, apply at www.rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

support@rickmulready.com

Full show notes available at www.rickmulready.com/490

See omnystudio.com/listener for privacy information.

Quick Tip: #1 Overlooked Way to Get More Customers Apr 23, 2021

Do you want more customers or students? You’re probably overlooking how to get them...

Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.

I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.

Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, if you have had a win as a result of listening to the show, I would love to hear about it to celebrate my 500th episode. Please send your win to support@rickmulready.com, so I can feature your case study!

Links & Resources Mentioned in this Episode:

support@rickmulready.com

Full show notes are available at www.rickmulready.com/489

See omnystudio.com/listener for privacy information.

How to Create a Tiny Offer™ Funnel with Allie Bjerk Apr 21, 2021

Do you know what a Tiny Offer is? Do you use them in your business?

Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!

Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.

Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.

Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.

On Today’s Show You’ll Learn:

What a Tiny Offer is
Who should and shouldn’t create a Tiny Offer
What kind of sales pitch works best for these funnels
Advice on order bumps
Where to start with an ads budget
What your sales conversion percentages should be

Allie is talking to us all about adding impact and income without working insane hours which is something I think we can all get behind!

If you want to hear more about creating a Tiny Offer for your online business, this is the episode for you!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

https://www.instagram.com/alliebjerk/

https://alliebjerk.com/

https://www.facebook.com/alliebjerk

Rich Life Reframe Podcast: https://alliebjerk.com/category/podcast/

Full show notes available at www.rickmulready.com/488

See omnystudio.com/listener for privacy information.

Quick Tip: How to Find the Leverage Point In Your Launches Apr 16, 2021

Do you know how to find and use your leverage point?

It’s all in your data, my friend!

In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.

Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.

I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.

This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.

Tune in to learn more about this!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

www.instagram.com/gloriachoupr

Full show notes are available at www.rickmulready.com/487

See omnystudio.com/listener for privacy information.

The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou Apr 14, 2021

Are you confident in your PR strategy? Do you know how to pitch your business well?

Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.

Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.

On Today’s Show You’ll Learn:

Why getting eyes on your product is not enough
Why PR isn’t out of reach for solopreneurs
What your PR pitch needs to have
The most important part of your pitch
Examples of good pitches
Who public relations won’t work for
How to delegate the PR process

Gloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.

If you want to learn how to increase your visibility and influence without ads or hiring a PR agency, this is the episode you are going to want to take notes on!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

www.gloriachoupr.com

www.prstarterpack.com

www.getfeaturednow.com

www.linkedin.com/in/gloriaychou

Full show notes available at www.rickmulready.com/486

See omnystudio.com/listener for privacy information.

Quick Tip: 5 Ways to Get Students to Complete Your Course Apr 09, 2021

How are you making sure that your students are finishing your course or program?

The percentage of students that actually finish the courses that they buy is only about 10-15%.

I don’t feel like this is talked about nearly enough!

In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.

I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.

If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

www.instagram.com/tiannatye

Full show notes are available at www.rickmulready.com/485

See omnystudio.com/listener for privacy information.

How to Confidently Build & Lead a Small Team w/ Tianna Tye Apr 07, 2021

How confident are you when it comes to building your team and leading them well?

I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.

Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius.

As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.

On Today’s Show You’ll Learn:

What to do if you think you can’t afford to hire
The difference between contractors and employees
How to ethically hire and leverage interns
The importance of defining your culture and core values before hiring
Where to find contractors to hire
Making the transition from day to day entrepreneur to CEO
How to create a company culture when everyone is working remotely
How to do team building activities virtually

This is something that I have struggled with over the years, so I know a lot of you feel the same which is why I will continue talking about this on the show!

If you are in the beginning stages of hiring or you just want some great advice when it comes to leadership and culture, tune in to hear more from Tianna!

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

www.tiannatye.com

Tianna’s Podcast: www.tiannatye.com/tyepod

6 Essential Interview Questions for Hiring Virtual Employees

www.mbainventory.com

Full show notes available at www.rickmulready.com/484

See omnystudio.com/listener for privacy information.

Quick Tip: Making Sense of Facebook's New 8 Conversion Event Limit Apr 02, 2021

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?

There is so much confusion around this, so the best thing you can do is listen in to educate yourself.

In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.

I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.

If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!

Links & Resources Mentioned in this Episode:

Episode 468: Apple’s iOS Privacy Updates and Your Ads: What You Need to Know

rickmulready.com/optimizelive

Full show notes are available at www.rickmulready.com/483

See omnystudio.com/listener for privacy information.

Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy Mar 31, 2021

Does your website represent who you are and your business well? It should!

I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.

She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice.

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.

On Today’s Show You’ll Learn:

What a mockup is and why they are helpful
Where to look for colors and fonts
Identifying the goal of each page
The difference between ShowIt and WordPress
Why you should have multiple CTA options
What a brand statement is
How to get great photos for your website
Tips for designing sales pages
I absolutely love my website, and I couldn’t say that before I worked with Elizabeth to design my new one!

If you are in need of design tips for your website or even just a sales page, this is the episode for you.

Also, I am hosting a virtual live-streamed event on April 12th and 13th called Optimize Live! This is perfect for course creators or online coaches who want to optimize their business for maximum profit and impact. Get access at rickmulready.com/optimizelive!

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com - use code "RICKSENTME" for 15% off

Follow @elizabethmccravy on Instagram

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy

rickmulready.com/optimizelive

https://elizabethmccravy.com/podcast/

Full show notes available at www.rickmulready.com/482

See omnystudio.com/listener for privacy information.

Quick Tip: Are You Solving the Wrong “Problem” In Your Webinar Funnel? Mar 26, 2021

Do you change things in your funnel without looking at your data first?

I see this happening all the time!

A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.

In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel.

From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention.

If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

www.facebook.com/mrsdscorner

Full show notes are available at www.rickmulready.com/481

See omnystudio.com/listener for privacy information.

From Resistant to Hiring to WHO CAN I HIRE NEXT?! w/ Stephanie DeLussey Mar 24, 2021

Are you apprehensive about bringing on team members to help you in your business?

I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.

Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.

Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.

Stephanie is also a huge mental health advocate, sharing her experiences and struggles to let others know that you can survive the dark seasons and thrive in life and teaching with a mental illness.

On Today’s Show You’ll Learn:

That hiring can allow for more growth AND down time for you
You are still serving your clients even if you have other people helping you
Why it’s okay to let go of fear and attachment over parts of your business
How to decide who to bring on to your team
Why it's important to learn about what motivates your team members
Advice for those who are apprehensive about hiring
How to figure out what your time or financial ROI is with each team member

If you find that you are nervous to hire, we talk a lot in this episode about finding the right people and treating them well. This is so important in your business.

Remember, you can’t and shouldn’t be doing everything on your own, and you are still the visionary even when you have others helping.

Tune in to hear more about this and some great tips for hiring.

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

www.mrsdscorner.com

www.instagram.com/mrsdscorner

www.pinterest.com/mrsdscorner

Full show notes available at www.rickmulready.com/480

See omnystudio.com/listener for privacy information.

Quick Tip: Working Harder & Longer Isn’t the Answer Mar 19, 2021

Are you under the impressions that working harder and longer is the only road to achieving your goals?

My friend, that is simply not true.

In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.

So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life.

If you want to see success in your business without burning yourself out, this is the episode for you.

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/479

See omnystudio.com/listener for privacy information.

How to Create Financial Freedom & Fulfillment w/ John Lee Dumas Mar 17, 2021

Do you know that there is no secret to financial freedom and fulfillment?

That’s right, my friend, but there is a roadmap.

I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment.

There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.com

On Today’s Show You’ll Learn:

Breaking down what it means to have a roadmap to fulfillment
Why being one inch wide and a mile deep is the key to success
Why it’s not enough to have a big idea
The importance of finding a void in your big idea and filling it
How focus and perfectionism affect how people operate in their business
Why entrepreneurs are failing
How to keep a pulse on the money in your business

We talk a lot in this episode about what you can do to stand out and find success.

The most important thing to remember is this: don't build somebody else's business. Build your own business that’s right for you and achieves your goals. That's where you're going to get the freedom and fulfillment.

Don’t forget that there are only a limited number of spots open in my Accelerator Coaching program! If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply at www.rickmulready.com/accelerator! This will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

Entrepreneurs on Fire Website

Pre-Order John's Book!

Follow JLD on Instagram

Like the Entrepreneurs on Fire Facebook Page

Full show notes available at www.rickmulready.com/478

See omnystudio.com/listener for privacy information.

Quick Tip: 3 Tips to Becoming a Better Leader Mar 12, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

What does leadership mean to you?

As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me.

In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.

Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business!

Whether you have one person on your team or many, this episode will be really helpful for you!

If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month Accelerator Coaching Program! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!

Links & Resources Mentioned in this Episode:

Appreciation Test >> https://mbainventory.com/

www.erikamacauley.com/hello

Full show notes are available at www.rickmulready.com/477

See omnystudio.com/listener for privacy information.

A Counterintuitive Approach to Hiring Your Support Team with Erika Macauley Mar 10, 2021

Do you want to know how to start making hires for your business?

I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past.

Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know.

Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes.

On Today’s Show You’ll Learn:

The difference between support staff roles like OMB, VA, integrator, etc.
Signs that you might need an integrator or OBM
What order you should be hiring in
What it costs to hire people in these roles
How to make hires when you’re on a smaller budget
Where to find people to hire
Examples of what to include in your job posting
Things your support team wishes you knew
How to get things flowing more smoothly
The importance of clearly defined roles

Hopefully this simplifies the hiring process for you and helps you to see what your next steps might be as you grow your team.

If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.

What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability. That is what I'm offering in my Accelerator coaching program. It’s open, and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply.

Links & Resources Mentioned in this Episode:

www.erikamacauley.com

Follow @erika_macauley on Instagram

Clubhouse: @erikamacauley

www.rickmulready.com/clickup

Work Appreciation Assessment

Full show notes available at www.rickmulready.com/476

See omnystudio.com/listener for privacy information.

Quick Tip: What Grade School Taught Me About Standing Out Online Mar 05, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Are you trying to figure out how to stand out in a crowded niche?

If you’ve been listening to the show recently, we’ve been talking about this a lot.

Let me tell you what grade school taught me about it.

Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me.

When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience.

In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business.

It’s going to be a good one. Don’t miss it!

If this is speaking to you, watch Brandon Lucero’s brand new Content Revolution Video Series. You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. It’s totally free, and you can register at www.rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

Full show notes are available at www.rickmulready.com/475

See omnystudio.com/listener for privacy information.

The Switch: How I Became Strategic and Intentional With My Messaging & Content Mar 03, 2021

Have you changed your messaging since starting your business? I bet you have!

In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.

We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.

Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.

On Today’s Show You’ll Learn:

How and where I started to shift my messaging into a more holistic approach
Why I was okay with a slight drop in following and listenership in the process
The importance of redefining your ideal customer avatar as you shift your messaging
Allowing a certain word or phrase to drive your business
Why you need to get clear on your values
How your experience will shape your messaging and business pillars
What it looks like to flesh out your messaging visually

Remember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pull

Don’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free and you can register at www.rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

Content Revolution Video Series

Full show notes available at www.rickmulready.com/474

See omnystudio.com/listener for privacy information.

Quick Tip: Why Your "Ideal Customer Avatar" Is Broken Feb 26, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Is your ideal customer avatar really working for you?

If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.

In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.

That’s right, I said it.

If you want to find out how to fix your ICA, be sure to tune in!

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

Full show notes are available at www.rickmulready.com/473

See omnystudio.com/listener for privacy information.

How to Sell More Without Even Selling with Brandon Lucero (Part II) Feb 24, 2021

Are you ready to learn some mind-blowing strategies for creating effective messaging?

If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!

In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling.

Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.

On Today’s Show You’ll Learn:

The importance of having a congruent brand and voice
The role of communication in sales
How to get to know the problems that your customers are experiencing
The importance of understanding how the subconscious works
The significance of how you say things
Why giving an example is so powerful
Patterns that you can use to strengthen your communication

I know you will get a ton out of this episode because I was taking notes like crazy!

If you want to hear more of what we’ve been talking about in these episodes at a much deeper level, you’re going to want to catch Brandon’s brand new Content Revolution Video Series.

You will learn how to create engaging content with unique messaging that creates demand for your offer, builds profitable connection with your audience, and forces you to stand out in your niche. I will be available on March 1st. It’s totally free, and you can register at www.rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

Content Revolution Video Series

The Content Revolution Facebook Group

Brandon’s Website

Brandon's Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page

Full show notes available at www.rickmulready.com/472

See omnystudio.com/listener for privacy information.

Quick Tip: Testing Facebook Ads On the Cheap Feb 19, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you want to test your ads without sinking a ton of money into them?

Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.

We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap.

I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.

I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences and forces you to stand out within a crowded niche, I have something for you! Do you remember my buddy Brandon Lucero? He has a free video series coming out on March 1st called The Content Revolution Video Series that you’re going to want to check out. You can register at www.rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/4x

Full show notes are available at www.rickmulready.com/471

See omnystudio.com/listener for privacy information.

How to Create Messaging That Stands Out with Brandon Lucero (Part I) Feb 17, 2021

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?

That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.

Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.

This is just Part I of this discussion, so don’t miss Part II next week!

On Today’s Show You’ll Learn:

Why your messaging is keeping you stuck
How to get in alignment with your messaging
How to go from an unheard entrepreneur to a new generation entrepreneur
Why you should create identities within your brand
What the struggling avatar and future paced hero might look like in your business
The difference between knowledge and knowing
How to ruffle feathers in the right way
The importance of having a unique methodology

In Part II, we’re going to be talking about communication styles - specifically subconscious communication - which is something I am super excited to learn more about.

If you want to get registered for Brandon’s brand new Content Revolution video series, go to www.rickmulready.com/4x. It’s totally free and will be available Monday, March 1st.

Links & Resources Mentioned in this Episode:

Content Revolution Video Series

The Content Revolution Facebook Group

Brandon’s Website

Brandon's Podcast: The New Generation Entrepreneur

Follow Brandon on Instagram

Like Brandon’s Facebook Page

Full show notes available at www.rickmulready.com/470

See omnystudio.com/listener for privacy information.

Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz Feb 12, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you have a pre-launch strategy? Are you getting people excited about your launch?

Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy.

When you’re doing a launch for your business, you need to be producing content that gets people excited about it.

In this episode, I’m going to talk about some of the biggest mistakes that I see people making, how to get better results from your launch period, and how to take advantage of video content.

If you want your launch to stand out from the crowd, you’re going to want to catch this episode.

Links & Resources Mentioned in this Episode:

Register for Brandon Lucero's Free "Content Revolution" Video Series here! --> www.rickmulready.com/4x

Full show notes are available at www.rickmulready.com/469

See omnystudio.com/listener for privacy information.

Apple's iOS Privacy Updates and Your Ads: What You Need to Know Feb 10, 2021

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads?

Don’t panic. We’re getting into everything you need to know in this episode!

First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’ll be prepared.

To help us with that, we’re going to sit down with a good buddy of mine, Terrell Brown.

Terrell is a Veteran of the Facebook Ads world. Having started paid digital media in the social space starting in 2008, he has spent over $100 Million in ad spend over the course of his time. As a Co-Founder of Ecomm and Coffee and a member of Mobius Media Solutions, he works daily with e-commerce companies, course creators, and more to scale and grow businesses through Facebook ads.

He’s a brilliant Facebook Ads Manager. He also has great contacts at Facebook, so he has been getting a lot of information directly from Facebook about the iOS update, how it’s going to affect our ads and what we can do to prepare for it.

On Today’s Show You’ll Learn:

What this update means
Why data tracking might be slightly different than you think
What changes you can expect to see
How this is going to affect your conversion tracking
How attribution windows are changing
How it will affect the optimization of ad campaigns within Facebook's algorithm
What it means to only have eight conversion events
What you need to do right now in order to prepare
There’s no need to panic. In fact, if you do the work now, you’ll actually come out on top when these changes do come into effect!

If you’re an online course creator, coach, or maybe you have a membership, and you are already having consistent $5K months, but you’re not sure how to take your business to the next level, I have news for you: what you think is holding you back is not what's holding you back.

What you need is a cohesive growth strategy, personalized coaching, group coaching, support, and accountability

That is what I'm offering in my Accelerator coaching program. It’s open and it’s application only, so go to www.rickmulready.com/accelerator to learn more and apply.

Links & Resources Mentioned in this Episode:

Terrell@ecommandcoffee.com

www.ecommandcoffee.com

How Apple's iOS 14 Release May Affect Your Ads

Best Practices for Domain Verification

Facebook Pixel Updates for Apple's iOS 14 Requirements

About Aggregated Event Measurement

Configure Events to Use Aggregated Event Measurement

About Event Priority

Full show notes available at www.rickmulready.com/468

See omnystudio.com/listener for privacy information.

Quick Tip: Revenue Generating Activities (In 3 Hours/day) Feb 05, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

What if you only had 3-4 hours a day to work your business? What would you be spending your time on?

Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame.

You might even be working more hours than that. If that’s the case, I’m going to challenge you to cut down on some things you're doing in your business so you can gain more leverage.

We’re going to talk about some practical tips for leveraging your time and some of the mindset work that needs to happen.

Being more strategic in your business and implementing a plan that allows you to make more while working less is what my Accelerator coaching program is all about. If this is resonating with you, and you're a course creator, online coach or you have a membership program, and you’re not sure what next steps you should be taking, I want to invite you to apply for my Accelerator coaching program. It’s open right now by application only, so if you want to learn more or apply, go to www.rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/accelerator

Clubhouse: rickmulready

Full show notes are available at www.rickmulready.com/467

See omnystudio.com/listener for privacy information.

"Best of": How She Did It - How to Sell $100K WITHOUT Ads, w/ Nicole Burke Feb 03, 2021

Today, I am bringing you a “Best of” episode that is more relevant now than ever.

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel.

What holds so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super-smart organic strategies, especially on Instagram.

On the Show Today You’ll Learn:

How Nicole fell in love with backyard gardening and then created a business around it
Why she moved to the online space, plus the pivotal role that Instagram played for her
The big vision that Nicole has created for her life and business, and the way she is working backward to achieve it all
How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time
What she is doing to manage a business professional and personal life while moving towards her long-term vision for the companies
Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try
The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!

If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more.

Full show notes available at www.rickmulready.com/466

See omnystudio.com/listener for privacy information.

Quick Tip: Generating Leads & Sales Without Money for Ads Jan 29, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?

Ads will accelerate your growth, but if you don’t have a budget for them right now, you have to start by attracting and building an audience of your perfect customers.

This is about being super clear on who you serve and what problem you solve for them. I’ll tell you right now that doing this work is time-consuming, but if you put in the work now, it will pay off later.

You will also need a consistent content strategy.

I’m going to dive deeper into these in the episode so that you can start getting more leads without spending any money on ads.

Don’t forget to take a screenshot of this episode and tag me on Instagram stories to let me know what you think of the new podcast artwork!

I also want to remind you that enrollment for my Offer to Optimized program is open right now for just a few more days. This is for online course creators, maybe you have a membership, or maybe you're an online coach, and you want to be having consistent $5K months, but you're having trouble getting there. If you want to learn more, go to www.rickmulready.com/oto.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/oto

www.rickmulready.com/group Full show notes are available at www.rickmulready.com/465

See omnystudio.com/listener for privacy information.

The Secret to High Converting Launch Copy with Brittany McBean Jan 27, 2021

Do you want to know how to have the best launch copy on the block?

Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch.

Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.

Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

On Today's Episode You'll Learn:

Brittany’s money-making order of operations
Why you have to know your audience before anything else
How to research your audience
What makes an email survey successful
The best way to make a survey
How to write specific and engaging questions
What sort of questions went into our survey
The value of identifying patterns and themes in research
The difference between messaging and launch strategy
Why you should do a pre-launch

Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her.

If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach and you want to optimize your business towards six or seven figures.

If that's you, you need to be in this group. We do trainings, I'm in there answering questions, and it's just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean

www.brittanymcbean.com/quiz

Survey Email

Link to the Survey

Full show notes available at www.rickmulready.com/464

See omnystudio.com/listener for privacy information.

BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session) Jan 25, 2021

Are you in the mood for a bonus episode? Me too.

Let’s do it.

In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members.

This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you.

Get ready to listen in on all kinds of questions about launching, webinars, numbers, revenue and more.

Did you know that my new live mini-series training, that teaches you my Optimized Launch Method, kicks off today?!

If you're a course creator, maybe you're an online coach, or you've got a membership, and you're looking for a simple, repeatable, low-stress launching option that's super effective for you and your business, then you're going to want to register for this free live mini-series training.

It’s the easiest launch you'll ever do, and by the end of the training, you're going to have a complete plan for using it in your business. If you want to register right now, go to www.rickmulready.com/livetraining.

See omnystudio.com/listener for privacy information.

Quick Tip: A Better Alternative to Webinars? Jan 22, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Are you trying to figure out what launch method is right for you?

I built my business on webinars. I used webinars because that’s what I was taught and what I knew from day one. I got really good at them and loved them, but in 2017, I was launching a new program and wanted to try something new.

I decided to combine the video series style launch with the live webinar-style launch and that is what I now call the Optimized Launch Method!

Here’s the thing, all different launch methods work. It comes down to what your personal preference is, what your values are and what will resonate with your audience.

In this episode, I want to share with you the types of things that I would encourage you to think about when you're deciding what type of launch to do.

If you have questions about your next launch, you’ve come to the right place.

If you're interested in the Optimized Launch Method and you’re a course creator, online coach, or maybe you've got a membership, and you're looking for a simple, repeatable, low-stress launching option, then I want to invite you to my new free live mini-series training starting on Monday, January 25th.

In the training, I will teach you my Optimized Launch Method. It’s the easiest launch that you will ever do, and by the end of the free training, you're going to have a complete plan for using it in your business. It’s not too late to sign up! To register go to www.rickmulready.com/livetraining.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/livetraining. Full show notes are available at www.rickmulready.com/462

See omnystudio.com/listener for privacy information.

How She Did It: $25k In Her First Launch with Therapist Amy Wine Jan 20, 2021

Making $25k from your first launch sounds pretty great, right?

On today's show, I am sharing with you the journey and evolution of Amy Wine’s business.

Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in 2019. Marriage Sparks offers a course for couples that takes them from being married roommates to having a marriage on fire.

I mostly brought her on the show to discuss her mindset and her launches because she did $25k in her very first launch. That is just amazing! Not only was her launch successful but her purpose lights her up, and there is nothing better than that.

On Today’s Show You’ll Learn:

What it’s like to go from brick and mortar to online
The importance of nailing down your messaging
How being real attracts people to you
Why Amy chose the Optimized Launch Method
How to learn from your data
The importance of testing and trialing
Why you need to know the pain points of your audience
How to price your offer
How to break your goal down to sound less daunting

As I mentioned in the episode, January 25th is my free live mini-series training where I’m going to be teaching you my Optimized Launch Method. It’s the easiest launch method you’ll ever do, and by the end of the training, you’ll have a complete plan for using it in your business. To sign up or learn more, go to www.rickmulready.com/livetraining.

Links & Resources Mentioned in this Episode:

Follow @marriagesparks on Instagram

Follow Marriage Sparks on Facebook

www.marriagesparks.com

Full show notes available at www.rickmulready.com/461

See omnystudio.com/listener for privacy information.

Quick Tip: What Every "Early" Course Creator Needs to Be Focused On Jan 15, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you have an offer that you know is good but that you're having trouble getting traction with?

I am helping you solve that problem in today’s episode by talking about the number one thing that every early-stage course creator should focus on.

This one thing is simple. It is all about getting your offer out there.

If you have an offer that you’ve validated but you’re having a hard time gaining traction or your launches don’t go as well as you hope, this episode is for you.

Launching can feel really overwhelming, stressful, and exhausting sometimes. If you have felt this before, I want to invite you to a five day live training mini-series that starts on Monday, January 25th.

In this mini-series, you will learn my optimized launch method. It will give you the tools to have the easiest launch that you’ll ever have. By the end of this free training, you’ll have a complete plan for using it in your business.

If you're looking for a simple, repeatable, low-stress launching option that's super effective, you can register right now at www.rickmulready.com/livetraining.

Links & Resources Mentioned in this Episode:

Episode 437: Quick Tip: 3 Systems Every Course Creator Needs In Their Business

Full show notes are available at www.rickmulready.com/460

See omnystudio.com/listener for privacy information.

Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch Jan 13, 2021

Do you do launch reviews after your launches to see how everything went?

Well, it’s super important that you do, and I am going to tell you why.

In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it.

My team and I did a launch review once it was over to figure out what worked, what didn't, and what we're going to do differently (and better) next time around.

On Today’s Show You’ll Learn:

Why I created the Offer to Optimized program
The value of scalable intimacy
Why I’m okay with not hitting my goal for the launch
The importance of looking at earnings per lead
The numbers behind my launch
How to calculate your earnings per lead
Why these numbers are so important
The value of personal connection
Things that did and did not work well in the launch
The importance of doing a review of your launch shortly after it ends

I hope this episode gives you some inspiration for your own launches and shows you how you can learn and improve after each one.

If you’re a course creator, you've got a membership, or you're an online coach looking to scale to six or seven figures, I want to invite you to join us in our free Optimized CEO Community Facebook group. Go to www.rickmulready.com/group to get inside.

Register for the free training where I’ll be teaching you my optimized launch method! The first training will be on Monday, January 25th. Get registered at www.rickmulready.com/livetraining.

Links & Resources Mentioned in this Episode:

Optimized CEO Facebook Group

www.rickmulready.com/clickup

Full show notes available at www.rickmulready.com/459

See omnystudio.com/listener for privacy information.

Quick Tip: How to Avoid "Offer" Overwhelm Jan 08, 2021

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

I'm excited to be back this year with lots of exciting things in store for my business and for you!

Today, I want to talk about one of the biggest problems that I see course creators making (and I’m seeing it a lot). The problem is they have too many offers.

When you’re starting out, it’s pretty much inevitable that people are going to ask you for different things. Don’t get distracted by what other people are asking you for. If you aren’t focused on one offer, things are going to get really complicated and really messy.

So today we’re talking about how to simplify and focus on one offer, and how to decide which one it will be.

If you’re a people-pleaser and you’re trying to offer something for everyone, this quick tip is one you need to make sure to listen in to!

Listen up! Team Mulready is hiring! We’re looking for an Online Marketing Assistant, so if you’re interested in joining my team or you want to learn more, go to www.rickmulready.com and click on “join our team.”

And if you're not already in my free Optimized CEO Community Facebook group, join me over there to hear more of what you heard here today at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

How to Create and Price Your Flagship Offer (Part I)

How to Create and Price Your Flagship Offer (Part II)

Full show notes are available at www.rickmulready.com/458

See omnystudio.com/listener for privacy information.

Strategy Session with Baby Sleep Consultant Lynette Marsden Jan 06, 2021

Do you have clarity on what problem you solve for people? If you do, could you have more?

Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to sleep better.

In this session, you’re going to hear me helping Lynette find clarity around the problem that she solves. Listen closely because there is a question that I keep coming back to again and again.

I think you’re going to get a lot from this episode and I’m super excited to dive into it with you.

On Today’s Show You’ll Learn:

How to get clarity on your offer
The method of selling them what they want but giving them what they need
How to segment your audience
The value of knowing your target audience
The importance of tracking your numbers and testing
Why it’s important to get comfortable on video
The value of consistency

There’s a reason I kept bringing this discussion back to clarity. Clarity is SO important and you cannot afford to not be clear on how you serve people.

I hope this strategy session got you thinking about how some of these things apply to your business.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community. Join us at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

www.tinytoesbabysleep.com

https://www.instagram.com/tinytoesbabysleep/

https://www.facebook.com/tinytoesbabysleep/

Full show notes available at www.rickmulready.com/457

See omnystudio.com/listener for privacy information.

"Best of" How to Be a Guest On Podcasts (In 2021) Jan 01, 2021

We are officially in 2021! Happy New Year, friends.

Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason.

If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it!

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand.

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I interview in this episode are super successful online business owners, and you just may recognize the names in this All-Star lineup. I was as excited as you will be to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay, and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!

On the Show Today You’ll Learn:

What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out
One of the best pitches, word for word, that I’ve even gotten from a prospective guest
How case studies can be effectively used and the ways I’ve implemented them
An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive
Other incredible insights from the top online business owners in the industry!

I’ve been doing this podcast for 7 years and it is the most fun I have in my business. I hope you gain insight and knowledge from these outstanding podcast hosts and are inspired to be a guest on a podcast in 2021.

I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community, and you can join us at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

rickmulready.com/targetingworkshop

How Apple's Changes May Significantly Limit Your Marketing Efforts

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Quick Tip: Big Changes Coming to Your Ads? Dec 30, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possibility, and just like many of you, I am super excited to turn the calendar on 2020.

Unfortunately, in true 2020 fashion, I do have some slightly bad news to share today. This news has to do with Apple’s iOS 14 updates and how they are going to affect your ads.

In this quick tip, I want to share with you what's going on here and what Facebook is recommending that we do about it.

There are quite a few changes that we’re going through today, so don’t miss it.

Come join me in this episode to hopefully close the door on the woes of 2020.

Links & Resources Mentioned in this Episode:

Use Facebook Pixel to Reach Devices on iOS 14

How Apple's iOS 14 Release May Affect Your Ads

Full show notes are available at www.rickmulready.com/455

See omnystudio.com/listener for privacy information.

The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham Dec 23, 2020

How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode.

Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year.

Mel is a CPA by education but an entrepreneur by exhilaration, and author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He's the founder of Thoughtpreneur™ Academy & Business Breakthrough Academy, where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

Mel is sharing all kinds of crazy helpful advice, but I really want you to pay close attention to the conversation about setting your financial goals because Mel has a slightly different take on it that I think is really great.

On Today's Show You'll Learn:

How to increase your profit before the end of 2020
Tax deduction ideas for 2020
How to set yourself up for success from a business finance perspective
How your lifestyle affects your business decisions
How to evaluate the ROI of your business expenses
That you can still make an offer before the end of the year
Why people are more likely to implement off of paid content than free content
How to stop judging how well you're doing based on your bank account balance
The importance of being intentional about the financial choices you make
Why you should have a money conversation with your spouse

It's not too late to make some big money moves in 2020. The year isn't over yet.

I hope you enjoyed today's episode. I know I took lots of notes and I'm super grateful that Mel came to spend some time with us.

If you haven't jumped into my new group yet, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you're an online coach, and you want to optimize your business towards six or seven figures. If that sounds like you, you need to be inside this community. You can join us at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

Follow Mel on Facebook

Follow @melabraham9 on Instagram

Subscribe to Mel on YouTube

Follow @MelHAb on Twitter

Connect with Mel on LinkedIn

Get The Debt Breakthrough Calculator: www.melabraham.com/nge

Full show notes available at www.rickmulready.com/454

See omnystudio.com/listener for privacy information.

BONUS: My Lessons from 2020 + "Predictions" for 2021 Dec 21, 2020

Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are.

But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it.

We also get to look at the lessons that we learned. What are we going to do more of next year? What are we going to do less of next year? What are we going to try differently?

In this episode, I will share with you what I learned in my business in 2020.

I also want to set some predictions for the online space in 2021, and you can use these predictions to prepare for your best year yet.

On Today’s Show You’ll Learn:

The massive opportunity that podcasting presents
Changes that you need to embrace in 2021
The power of focused branding
The difference between a building year and a growth year
Why you cannot know enough about your target audience
The value of segmentation
How to learn from every experience
The value of personal connection
Why you should be upfront and authentic with your audience
How excellent customer service will set you apart from other businesses
Why you should include short-form video and mobile content in your marketing
How to make the most of your ads in 2021

It’s been a big year in so many ways, and no one knows what 2021 has in store for us, but I do know that we can learn from the last year and use those lessons to prepare and optimize our businesses as we move into 2021.

I want to say thanks to each and every one of you for joining me on the podcast this year, here’s to making next year even better!

Links & Resources Mentioned in this Episode:

www.rickmulready.com/offer-to-optimized

www.rickmulready.com/accelerator

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean

www.facebook.com/business/m/mobile-studio

Full show notes available at www.rickmulready.com/453

See omnystudio.com/listener for privacy information.

Quick Tip: How to Scale Your Facebook/IG Ads in 2021 Dec 18, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In this episode, I want to share with you how I look at scaling Facebook and Instagram ads.

Some of the things that I’m sharing are new or different approaches that have been working for us, but a lot of them have been the same for a long time.

The thing is, not a lot of people want to do the work. They just want to throw money at it and hope it works. But if you want to scale, it’s not that simple. That is what’s going to separate the people who are going to be successful with their ads from the people who are not.

So today I want to break down how I look at, and how I recommend that you look at, scaling your Facebook and Instagram ads in 2021.

If you haven’t already joined us inside the free Optimized CEO Community Facebook group, I want to invite you to come on over. We have so much fun in there, it’s an amazing community, and you’ll find a lot of great content to help you as you optimize your business. Head to www.rickmulready.com/group to join! Full show notes are available at www.rickmulready.com/452

See omnystudio.com/listener for privacy information.

MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart Dec 16, 2020

Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it.

Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart.

I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be boring, but it is SO important, and if there’s anyone who can teach us about the law without making it boring, it’s Jim.

Jim is the founder of Hawthorn Law. He is an Online Business Lawyer, Entrepreneur, YouTuber, and diehard Cleveland sports fan who has escaped the cold of Ohio to live under the Blue Skies of North Carolina. Jim is a devoted husband and father of three young kids who loves to camp, hike, run, and make YouTube videos that help online entrepreneurs get their legal house in order so that they can focus on building amazing businesses.

Jim is super approachable, super smart, and I’m so excited to sit down with him for this episode.

On Today’s Show You’ll Learn:

The biggest legal mistakes that online entrepreneurs are making
Things that will attract the attention of the FTC
How you should be setting up your business from a legal standpoint
Two things that your website absolutely needs to have
Where you should start when it comes to protecting yourself legally
What you need to do to protect yourself when it comes to testimonials
The difference between copyright and trademark
When you might want to consider copyrighting something
What you can do when someone is pirating your course
What the Lock It Down system is all about

Trust me, getting the legal stuff sorted out is more than worth it. Not only will you be protected if anything were ever to happen, but you’ll also have peace of mind knowing that everything in your business is set up as it should be. Definitely take time to tune in to this special episode!

Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. If you want to find out what your blind spots are, go to www.rickmulready.com/quiz.

Links & Resources Mentioned in this Episode:

Free Legal Audit: www.hawthornlaw.net/rick

Jim’s Flagship Course: https://www.hawthornlaw.net/toolkit

Building an Online Business - Facebook Group

www.youtube.com/hawthornlaw

www.hawthornlaw.net

Full show notes available at www.rickmulready.com/451

See omnystudio.com/listener for privacy information.

Quick Tip: Optimizing a High Ticket Webinar Funnel Dec 11, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you have a high ticket offer that you’d like to see even better results from?

Today I want to share some of the takeaways from a recent coaching session. This session was with one of our newest Accelerator group coaching members who has a high ticket offer. We talked about all kinds of things, but I specifically want to talk about how we strategized optimizing his webinar funnel.

So today we’re breaking down how to understand your numbers and how to optimize them.

If you have an offer that you think could be performing better than it already is, be sure to tune in.

When you’re finished with this episode, I want you to take what you’ve learned today, look at your numbers, and make sure that you understand A) what they are and B) how to optimize them.

If you’d like my help as you do this for your business, then I want to invite you to apply for my Accelerator group coaching program. To find out whether you’re a good fit, go to www.rickmulready.com/accelerator to find out more. Full show notes are available at www.rickmulready.com/450

See omnystudio.com/listener for privacy information.

How to Put On a HUGELY Successful Virtual Event w/ Hallie Sherman Dec 09, 2020

For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?

Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual. And guess what?! It ended up being a HUGE success!

Today we're going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she's going to stick with virtual events.

Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge.

Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6-year-old and 2-year-old daughters.

On Today’s Show You’ll Learn:

How to recreate the excitement and energy of a live event for a virtual event
How to manage working full-time, running an online business, and being a mom
Why Hallie decided to take her live event virtual instead of cancelling
What fears you have to overcome to plan a virtual event
How to handle to the transition from live to virtual
What goes into a successful virtual event
The marketing materials that were used to create a hype
Why virtual events might be even better than live events
How to get over 1,000 attendees
The value of feedback and testimonials
The power of an efficient team

The rise of virtual events has definitely been a really cool thing to come out of 2020. I know that we’ll be seeing a lot more of them, even when in-person events are possible again. I hope this episode gives you ideas for how to prepare for this change in the future.

Are you an online course creator, coach, or you've got a membership program? Are you looking to optimize your business to the next level and you're making at least $5,000 a month in revenue? If you’re overwhelmed and unsure what to do to take your business to the next level and you want my help to accomplish that, then my Accelerator program would be a great fit for you.

It’s application only. So to apply or learn more, go to www.rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.speechtimefun.com

www.shopspeechtimefun.com

www.speechretreat.com

www.instagram.com/speechtimefun

Full show notes available at www.rickmulready.com/449

See omnystudio.com/listener for privacy information.

Quick Tip: Overcoming the Fear of Hiring Dec 04, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Have you ever hired someone for your team that didn't work out?

If you're nodding your head right now, you are very likely afraid to hire again because you don’t want to get burned a second time. I get it. I’ve been there.

But if you want to truly have a bigger impact with your business, generate more income, and create freedom in your schedule, you cannot scale your business alone. You need help.

So today I want to get into the mindset around hiring, particularly reframing it for those of you who have been burned before.

Remember, there is no failure. You can always learn from a situation that didn’t go the way you hoped. If you hired someone and it didn't work out, how can you use that experience to improve your next hire? Don’t let it stop you from ever hiring again.

Let’s talk it through together in this episode.

Have you taken the Business Blindspot Quiz? It’s 11 questions that are going to help you uncover the blind spots in your business. Once you’ve identified them, you will receive action steps for overcoming and fixing those blind spots so that you can regain momentum and traction to reach your goals. The feedback from this quiz has been so great, so be sure to take it at www.rickmulready.com/quiz.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/quiz

www.rickmulready.com/group Full show notes are available at www.rickmulready.com/448

See omnystudio.com/listener for privacy information.

“Best Of": [Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon Dec 02, 2020

Today’s episode is going to be a “best of” replay of one of the most highly downloaded episodes in 2020.

My guest on this episode is Kate Dillon. Kate is in a very niche market. In fact, she’s known as the “Girl Who Sells Race Car Parts” and she has an e-commerce business that at the time of this recording back in January, was projected to break 7-figures in 2020.

In this episode we cover her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she got intentional with her Facebook ads marketing (and stopped just boosting posts)!

She admits that running ads in the beginning was “freaky and scary”, but as you will hear, Kate has done an amazing job on them!

Kate uses a ton of videos in her business and is super effective at using Facebook groups in her overall marketing strategy. Kate knows her target audience very well, which allows her to drive all of her messaging and marketing to an audience that isn’t used to purchasing online course offerings.

I got so much insight from what she had to say in this conversation so I am excited to bring it back in case you missed this episode the first time! Stay tuned because I am excited to have her back on for an update in 2021!

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so be sure to check it out at rickmulready.com/quiz.

On the Show Today You’ll Learn:

How Kate got into the race car business after getting her degree in interior decorating
What really opened her eyes to the amazing opportunities available in the online space
The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
What the process of launching her first course looked like, and why she says that creating it was the “easy part”
The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
What to consider when determining what audiences to target and messages to use with them
The challenges Kate faced in her marketing to her own niche
How Kate is continuing to build her email list

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop

https://katedillon.com/

https://katedillon.com/courses/

https://www.winningmotorsportsmarketing.com/courses/winning-motorsports-marketing

https://www.instagram.com/katedillon/

https://www.facebook.com/katedilloninc/

https://twitter.com/KateJDillon

https://www.youtube.com/channel/UC7gEDo8v9DcSH-9X6JfWRkQ

https://crateinsider.com/

https://www.instagram.com/crateinsider/

https://www.facebook.com/Crateinsider/

https://twitter.com/CrateInsider

https://socialcurator.com/

https://easywebinar.com/

Full show notes available at www.rickmulready.com/447

See omnystudio.com/listener for privacy information.

"Best Of" Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads Nov 27, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today’s episode is a replay of an episode I did earlier this year. I see this topic coming up over and over again - why people are not getting the results that they want with their Facebook and Instagram ads.

Today on the show, we will be going deeper into understanding your ideal target customer, not only so you can improve your actual targeting of your ads within ads manager, but also how you can improve the way you are speaking to them in your messaging and copy.

This was one of the most downloaded episodes of 2020 and it’s SO important so we are bringing it back from the archives for you!

On another note, have you taken my business blindspot quiz yet? We all have blindspots in our business and this quiz will help you identify what your main blind spots are and give you strategies for how to overcome them. The feedback from this quiz has been awesome, so head to rickmulready.com/quiz to check it out!

Links & Resources Mentioned in this Episode:

rickmulready.com/quiz

Full show notes are available at www.rickmulready.com/446

See omnystudio.com/listener for privacy information.

8 Must-Read Business and Mindset Books Nov 25, 2020

Are you looking for a simple way to work on your mindset? Nothing beats a good book, right?

I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true.

I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly.

As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes.

On Today’s Show You’ll Learn:

The importance of mindset
How you can act like you’ve already achieved your goals
My eight book recommendations
Why I’m always looking for mindset books
The value of understanding your money mindset and where it came from
Why we have to let go of control
How giving to others will help you to achieve your goals

I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group.

You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down!

Links & Resources Mentioned in this Episode:

www.rickmulready.com/about

Full show notes available at www.rickmulready.com/445

See omnystudio.com/listener for privacy information.

Quick Tip: Inside My Daily Schedule (With a 2yr Old) Nov 20, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities.

It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful.

From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business!

I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world.

Don’t forget that the doors to Offer to Optimized are now open! This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less.

As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com.

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Full show notes available at www.rickmulready.com/444

See omnystudio.com/listener for privacy information.

Q&A with Rick: Optimizing Your Business (and Ads) Nov 18, 2020

Want to figure out how to optimize different aspects of your business including your ads? You’re in the right place.

In this episode, I am doing a Q&A to answer some of the common questions that are asked in my Optimized CEO Facebook Group. From conversion percentages to hiring a virtual assistant to the ad learning phase, the questions I’m answering will help you no matter where you are in your business.

I want you to pay close attention to the questions that I am being asked because even if you don’t have the same ones right now, odds are that you will at some point as a CEO.

On Today’s Show You’ll Learn:

Why your ads are not converting
What to look at when your conversion percentage is low
How to increase conversions for people on your waitlist
What the learning phase is for ads
The importance of hiring a VA
How to stop blindly spending money on ads
How to prioritize your activities

I am so glad I got to answer some of your questions, and I will definitely be back to answer more because conversations like these get me so excited.

From this episode, you can see the types of conversations that we're having inside the Optimized CEO Facebook group. If you're an online course creator looking to scale your business to six or seven figures, be sure to check it out. I would love to see you in there!

Don’t forget that Offer to Optimized opens up November 19th for just a few days. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com

Links & Resources Mentioned in this Episode:

www.offertooptimized.com

Optimized CEO Facebook Group

Full show notes available at www.rickmulready.com/443

See omnystudio.com/listener for privacy information.

BONUS Coaching Session: Unpacking Webinar Launch Stats for Bigger Revenue Nov 16, 2020

Want to know what goes into a crazy successful launch? Let’s learn from someone who’s had one!

This episode is actually the recording of a coaching session that I did with Antony Whitaker: entrepreneur and owner of Grow My Salon Business.

I want to share this coaching session with you because we’re unpacking Antony’s most recent (and first ever) webinar launch, and he did really well.

We dissect his latest launch looking for opportunities for him to optimize the next one. We’re looking at what he can double down on, what he can improve on, and what he can do to make his next launch the best yet.

I want you to pay attention to the questions that I ask him, because I'm asking very specific questions in an effort to uncover areas of opportunity for his next launch. I think you’ll learn a lot about your own launch along the way.

Grab your favorite drink and come hang out with us in this coaching session!

On Today’s Show You’ll Learn:

The value of the online platform
How Antony’s first launch made $33,000
What went into a webinar that converted at 23%
The power of narrowing down your target audience
Why I send four emails on the final day of a launch
Why you need an email nurture sequence
How to figure out the best platform for you and your course
How to make sure you’re not leaving money on the table

Do you like the sound of a launch like this? His numbers are pretty incredible!

Are you looking for a simple, repeatable, low-stress launching option for yourself?

Then I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort.

The special training kicks off November 16th so head to www.rickmulready.com/livetraining to get signed up.

Links & Resources Mentioned in this Episode:

www.growmysalonbusiness.com

Full show notes available at www.rickmulready.com/442

See omnystudio.com/listener for privacy information.

Quick Tip: 9 Creative Ways to Make an Extra $300 a Month Nov 13, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Would you love to be able to make an extra $300 every month?

In this episode I’m sharing nine creative ways to make an extra $300 a month in your business. Why $300? Because that’s a lot of money, and yet it's super achievable for you every single month.

As we get into these nine things, you’re going to realize that making a little extra cash in your business is actually easier than you think.

As you go through this episode, I want you to be thinking about the word “leverage.” How can you leverage things that you’re already doing in your business to create revenue? There are lots of ways to create revenue, so don’t leave it on the table!

Are you looking for a simple, repeatable, low-stress launching option? If so, I want to invite you to a brand new five-day live training series coming up where I will teach you my Optimized Launch Method. By the end of this free live training series, you will have a complete plan for using it in your business, right now, with no extra effort.

The special training kicks off on November 16th so head to www.rickmulready.com/livetraining to get signed up.

Full show notes are available at www.rickmulready.com/441

See omnystudio.com/listener for privacy information.

Case Study: Easy + Fun = Brandi’s BIGGEST Launch Ever Nov 11, 2020

Do you dream about your perfect launch? It’s low stress, goes smoothly, AND brings in the big bucks?

Today I’m joined by Brandi Mowles, and we’re breaking down the first time that she ever did a launch using the Optimized Launch Method. And guess what?… it was a $201,000 launch!

In today’s episode, you’re going to hear why Brandi loves this type of launch. It’s because she gets quick results, can rinse and repeat it, and she can do it live and interact with people going through it.

My special guest today is Brandi Mowles who is a wife, mama, educator, digital marketer and total taco snob. She runs her life and business using her 3 favorite S words. Simplicity, Systems and Scale. In less than two years Brandi generated over 1 million dollars in revenue for her own business and over 3.5 million for her clients. She believes in relationships over revenue and believes we can all create our own success on our own terms.

On Today’s Show You’ll Learn:

The importance of having rhythm in your business and home life
How Brandi’s offers have evolved over the last year
How Brandi creates webinars that convert at 17-25%
The value of surveying your audience
Why Brandi loves launching
Brandi’s favorite things about the Optimized Launch Method
What to put into your launch to add value for your consumer
What the launch process looks like behind the scenes

I might not be able to promise conversions as high as Brandi’s, but I can get her on the podcast to teach you guys how she did it!

If you want to keep learning, I have a brand new five-day live training series coming up to teach you the Optimized Launch Method that we’re discussing in this episode. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining.

Links & Resources Mentioned in this Episode:

Grab your exclusive freebie at www.brandimowles.com/rick

Full show notes available at www.rickmulready.com/440

See omnystudio.com/listener for privacy information.

Quick Tip: How to Choose the Right Business Mentor/Coach Nov 06, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Have you been thinking about hiring a mentor or coach to help you on your journey?

Today I want to talk about why I think it's a really great idea.

The common thread between successful online business owners is that they've all had a coach or mentor at some point in their journey of building their business.

In today's episode, I'm going to share with you some tips on choosing the right mentor or coach for you and your business.

This has been a huge part of my journey, and it’s something that I think is important for everyone to consider.

I’m going to share how many mentors you should have, how to pick the right mentors for you, the difference between a coach and a consultant, and other things to look for in your mentor.

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th. Register at www.rickmulready.com/livetraining.

Full show notes are available at www.rickmulready.com/439

See omnystudio.com/listener for privacy information.

How She Did It: 5-Figures Per Month On Evergreen With a (Very) Small Team w/ Elizabeth McCravy Nov 04, 2020

Do you like the sound of five figures a month on evergreen? Yeah, me too!

I’m super excited to be joined by my special guest today, Elizabeth McCravy. In this episode she’s sharing with you how she's built her business to where it is right now. She's doing five figures a month on evergreen, she's got a super small team, and we're here to break it all down for you.

Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice.

Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit. Pretty impressive!

In this episode, we're going to talk about how she generates so much evergreen revenue on a monthly basis, what her email marketing sequence looks like, and how she creates urgency and scarcity during her live launches even though her products are on sale all the time on her website. We cover how she did a $12,000 launch with a very small email list and no ads, what her small team looks like, and how she gets her profits so high.

This episode is packed with valuable information so be sure to tune in!

On Today’s Show You’ll Learn:

What Showit is
How long it takes to put templates together
Why you should validate your idea before you put a ton of time into it
The value of blogging
How Elizabeth built her email list
How an automated email sequence can drive sales
How Elizabeth’s free quiz helps her make sales
What to put in an email funnel
The importance of clarifying who your product is for and who it’s not for
What running a lean business looks like
The difference between a building year and a growth year

I loved learning about Elizabeth's business and am so impressed that she is able to keep her profit margins so high. I’m excited to see what she does with her course when it launches in 2021.

I have a brand new five-day live training series coming up to teach you my optimized launch method. By the end of this free live training series, you will have a complete plan for using it in your business right now with no extra effort.

If you're looking for a simple, repeatable, low-stress launching option that is super effective, then this training series is for you. It kicks off on November 16th and you can get registered at www.rickmulready.com/livetraining.

Links & Resources Mentioned in this Episode:

www.elizabethmccravy.com use code "RICKSENTME" for 15% off

www.elizabethmccravy.com/style

Follow @elizabethmccravy on Instagram

Full show notes available at www.rickmulready.com/438

See omnystudio.com/listener for privacy information.

Quick Tip: 3 Systems Every Course Creator Needs In Their Business Oct 30, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Want to know the secret to achieving your goals?

Today I’m sharing the three systems every course creator needs to have in place in their business.

You might be asking why you need these systems.

Well, systems support strategies. So whatever your strategy is, whatever your goals are, systems can help you achieve them.

As we’ve discussed in previous episodes, there are three pillars of being the optimized CEO of your business. Optimized mindset, optimized sales and marketing, and optimized systems and processes. And what I'm sharing with you today is going to overlap the systems and processes, and sales and marketing pillars.

Systems basically make your processes repeatable. This means that when something works for you in your business, you can make it work again and again! This simplifies everything.

Are you in my free Optimized CEO Community Facebook group yet? If you're not and you're a course creator, you've got a membership, or you're an online coach and you're looking to optimize your business to six or seven figures, then I want you to join us at www.rickmulready.com/group.

Full show notes are available at www.rickmulready.com/437

See omnystudio.com/listener for privacy information.

3 Lessons (and Mistakes) to My First 6-Figures Oct 28, 2020

We all have highs and lows in business, right?

Today, I want to share with you three things that I did in my business to hit my first six figures, and three mistakes I made along the way.

I want you to learn from my successes as well as my mistakes because we’re always going to have both, right?

For a little context, I fumbled around for about fifteen months after I left the corporate world before I started getting traction in my online business. But the first year that I really got serious about it, we did $110,000 in the business. And there are three very distinct things I did to hit that, so that’s what I want to get into today.

On Today’s Show You’ll Learn:

The importance of defining your audience
Why you need to focus on one offer and one launch method
The value of refining a process before automating it
How I overcame imposter syndrome
How to show up as a confident person, even if you don’t feel confident yet
Why you should work on one project at a time
The importance of doing the mindset work
The danger of letting fear drive your decisions
Why you need boundaries around your work time
How consistent content can grow your business

Hopefully, some of the things we’re talking about today will help you as you continue to grow your business. Just remember that even your mistakes are learning moments! Really they are just helping you get better and better.

If you haven't joined already, I would love to see you inside my free Optimized CEO Community Facebook group. You can join at www.rickmulready.com/group.

Full show notes available at www.rickmulready.com/436

See omnystudio.com/listener for privacy information.

Quick Tip: How to Repurpose One Piece of Content Into Seven Oct 23, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you look at other course creators and wonder how they manage to create so much content?

Today, I want to talk about one of the biggest sources of overwhelm that I see many online course creators face, and that’s how to “be everywhere” with your content.

So I’m going to take you through a super-effective content repurposing strategy that we use in my business that I call the Optimized Content Strategy. I'm going to explain how to take one piece of content and make a minimum of seven pieces of content from it.

If you want to create more content without spending hours doing it, be sure to tune in.

And if you’re not already inside the new Optimized CEO Community Facebook group, head to www.rickmulready.com/group. I’m super excited about it and I look forward to seeing you there!

Full show notes are available at www.rickmulready.com/435

See omnystudio.com/listener for privacy information.

Simple Hacks for Writing Copy that Converts, with Brittany McBean Oct 21, 2020

Thinking about becoming a copywriter? Or maybe hiring one?

Today we’re sitting down with my copywriter, Brittany McBean, to talk about writing copy that converts.

Brittany is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

We are really getting into what it takes to be a good copywriter and run a business that lights you up. We’re talking about how she went from being a direct seller to a copywriter, how she built her copywriting business, and how she went from making $7,000 in the whole of 2019 to generating $30,000 in August of 2020 alone.

We also cover how to stand out in a crowded market, how to balance sharing personal things from your life with marketing your business, three ways to instantly improve your copywriting, how to write personality-based copy that converts, the difference between your messaging and your copy, and the questions that you should be asking when you're looking to hire a copywriter.

On Today’s Show, You’ll Learn:

How to talk about your personal life while still setting boundaries
You can offer value to people going through similar things to you
The importance of letting go of clients that don’t align with your values
The value of putting yourself out there to get clarity on what really lights you up
How to surround yourself with your ideal clients
Why your copy and your message are not the same things
How to write copy that converts
What to ask when you’re hiring a copywriter

A lot of work goes into writing copy that converts, as opposed to copy that just sounds nice. And Brittany is a pro at it.

If you’re in my Optimized CEO Community Facebook group, head over there and tell me what you took away from this episode.

If you haven't joined yet, head to www.rickmulready.com/group. I would love to see you there!

Links & Resources Mentioned in this Episode:

www.brittanymcbean.com

Follow @brittanylmcbean on Instagram

Download Brittany's guide: 9 Copy Tips to Write More Better

Full show notes available at www.rickmulready.com/434

See omnystudio.com/listener for privacy information.

Quick Tip: 3 “Must Have” Facebook Ads Audiences Oct 16, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today I want to talk to you about three “must-have” Facebook ads audiences that you need to be including in your campaigns. Your warm audiences, your cold-ish audiences, and your cold audiences.

We’re talking about how to set up your ad sets the best way from an analytical standpoint. As you know, I’m always in favor of reviewing and analyzing your data so that you can get the most out of it.

It’s all about keeping it simple and setting your campaign up in a way that allows Facebook’s algorithm to work for you.

If you want to be getting the best bang for your buck when it comes to Facebook and Instagram ads, stay tuned.

Let me know inside the new Optimized CEO Community Facebook group if anything jumped out at you today. I want to hear what your takeaways were.

The Optimized CEO Community Facebook group is for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. You can join us at www.rickmulready.com/group to surround yourself with other course creators with the same goal as you. Full show notes are available at www.rickmulready.com/433

See omnystudio.com/listener for privacy information.

Coach, Ads Manager, Course Creator: How Ana Katz Overcame Fear to Build a Successful Business Oct 14, 2020

What fears are holding you back from going after your dreams?

My guest today is Ana Katz who is here to share how she overcame her fears and built a thriving business.

Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.

She has some impressive experiences to share with us today. We’re getting into how she overcame the fear of putting herself out there, how she went from a corporate job to having her own business, how the pandemic led her to create a coaching program, and how she helped one of her clients go from 300 to 10,000 people on her email list in four weeks.

On Today’s Show You’ll Learn:

What it was like for Ana to take the jump and leave the corporate world
How to overcome the fear of putting yourself out there
Why getting results takes so much more than just running ads
The importance of nurturing relationships
The value of truly understanding your audience
The impact of showing up
How to overcome imposter syndrome
Why you have to be able to say no

Not everyone is willing to put in the work to overcome their fears. But Ana is the proof that the work is worth it!

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”

Does that sound like you?

What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”

And it's often hard to answer that question for yourself because you're too close to your own business.

Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.

Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside!

Links & Resources Mentioned in this Episode:

www.anakatzdigital.com/free-download

Follow @anakatzdigital on Instagram

Follow Ana on Facebook

Full show notes available at www.rickmulready.com/432

See omnystudio.com/listener for privacy information.

Quick Tip: How to Deal with Imposter Syndrome Oct 09, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Have you ever told yourself that you’re not qualified to be doing this work? That someone else could do it better than you? That you’re not good enough?

You're not the only one who has those thoughts and feelings. We call it imposter syndrome. Imposter syndrome is a psychological term that refers to a behavior pattern where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud.

In this episode, I’m going to share some of the scientific research into imposter syndrome, as well as my own experience with it, and what I see from my students dealing with it.

I’m also sharing five things that can help you move past imposter syndrome.

If you want to hear more like this, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures.

If you're stuck in your online business, you cannot find consistent growth, and you're unsure about the next steps you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group.

Full show notes are available at www.rickmulready.com/431

See omnystudio.com/listener for privacy information.

How to Create More Profit In Your Business with Emily Sandberg Oct 07, 2020

Everybody talks about revenue, right? But what no one really talks about is profit.

I've invited on my bookkeeper, Emily Sandberg. In addition to being a bookkeeper, she's a Certified Life Coach through the Life Coach School. She has completely transformed how I look at the numbers in my business, and we’ve never been more financially healthy.

I asked her to share with us how she looks at online businesses from a financial perspective. We talk about how to plan for profit in your business, how much you should keep in your business account, money mindset, a new way to think about how you price your offers, and at what point you should consider bringing on a bookkeeper.

We’re challenging beliefs around what it means to have a seven-figure business as opposed to, a few-hundred-thousand-dollar business. Emily also shares an example of one of her clients who was doing $1.2 million in business, yet they were losing $20,000 a month.

On Today’s Show You’ll Learn:

The financial mistakes that a lot of online course creators and coaches make
Why you should hire a bookkeeper before you think you need it
What you can be doing to stay on-track if you don’t have a bookkeeper yet
How to build profitability into your business
How to create new programs from a cost and profitability perspective
Why you should use forecasting to make better decisions for your business
How much money you should keep in your business account
Where the mind can get into trouble when we start thinking about numbers

We always see what's going on above the water. Just the tip of the iceberg. When you look at someone else’s business and start to compare yourself to them, remember that you’re not seeing what’s going on under the water, and sometimes it's messy. In order to find success, you need to focus on what’s going on under the water in your own business.

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?”

Does that sound like you?

What you don't realize is that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?”

And it's often hard to answer that question for yourself because you're too close to your own business.

Feeling like you're spinning your wheels and staying stuck is one of the most frustrating places to be in your online business, especially when you see other course creators who are getting the success that you're working so hard to achieve.

Remember that you do not have to do this alone. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Community Facebook group. This is my brand new group and I would love for you to join us! Head to www.rickmulready.com/group and I’ll see you inside!

Links & Resources Mentioned in this Episode:

www.emilysandberg.net

Full show notes available at www.rickmulready.com/430

See omnystudio.com/listener for privacy information.

Quick Tip: Understand THIS for Better Facebook Ads Results Oct 02, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you ever feel like Facebook is working against you and your ads? Well, I'm here to reassure you that it's not. The secret is knowing how to work with Facebook to get the best results.

It all comes back to a principle that you hear me talk about a lot around here: simpler is better. The simpler you can set up your ad campaign, the better results you're setting yourself up for.

And the reason for this is Facebook's delivery technology and machine learning. You might know it as: the algorithm.

When you play nice with delivery technology, that's when you're setting yourself up for success, and that's what I want to share with you in today’s episode.

I will be sharing more about this topic on a Facebook Live in the Optimized CEO Facebook community soon, so be sure to join the group if you haven’t already. It's exclusively for online course creators, membership creators, and online coaches who are looking to optimize their businesses to six or seven figures. Join us at www.rickmulready.com/group.

Full show notes are available at www.rickmulready.com/429

See omnystudio.com/listener for privacy information.

How to Create and Price Your Flagship Offer (Part II) Sep 30, 2020

Are you stuck on pricing your flagship offer? Is it too high? Is it too low? This trips a lot of people up which is exactly why I wanted to put together this episode for you today.

Last week we talked about how to create a flagship offer and why. If you haven’t heard that episode yet, go back and listen to that one first! It will set you up for this episode where we’re getting into how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

I’m giving you ten things to think about when it comes to pricing your offer. From market research to human psychology, there are a lot of things that people don’t think about when pricing their offer….and these things can make your life easier!

On Today’s Show You’ll Learn:

Why you should sell your program before you create it
How to base your pricing on the value that your provide
Why you should take a look at what other people are charging in your market
Not to underestimate the power of perceived value
What it means to work backwards from how much money you want to make
The weight of how much individualized support your students are getting
How to use different pricing levels
The importance of factoring in your expenses
The process of overcoming objections

At the end of the day, you have to do what feels right to you, but hopefully these tips gave you some ideas to get started. Pricing shouldn’t be the thing that stops you from selling your flagship offer. I hope this episode provides the framework to have somewhere to start. And don’t forget to experiment! If one price isn’t working, guess what? You can try a different one.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.

Resources Mentioned:

Episode 184: How to Create & Validate Offers That Sell

Full show notes available at www.rickmulready.com/428

See omnystudio.com/listener for privacy information.

Quick Tip: Want More Revenue? Ask Different Questions Sep 25, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

I'm going to go out on a limb here and assume that you're listening to this podcast because you want to grow your online business, right?

I talk to a whole lot of people every single day who want to grow their online business, and so often I hear them asking the wrong questions to try to achieve that.

In today’s quick tip episode, I want to explain what I mean by the wrong questions, and challenge you to start asking different questions. Questions that are actually going to lead to your growth.

I’m going to share some of the questions that I hear all the time that I want you to stop asking, and some different questions that I want you to start asking.

At the end of the episode, I have a challenge for you, so be sure to tune in to find out what that is!

If this episode piqued your interest, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

Quick Tip: How to Get Over the Fear of Being On Camera

Quick Tip: How to Create a High Converting Lead Magnet

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

Full show notes are available at www.rickmulready.com/427

See omnystudio.com/listener for privacy information.

How to Create and Price Your Flagship Offer (Part I) Sep 23, 2020

Do you have one flagship offer, or are you struggling with a whole bunch of offers that aren’t performing as well as you want them to?

Today I want to talk to you about how to create a flagship offer and why. There’s also going to be a part II of this episode where we’ll talk all about how to price your flagship offer. This is going to be helpful for you if you’re just getting started in your online business as a course creator, or if you're further along and you want to redefine or even replace your offer.

Too many people think that the more offers you have, the more revenue you're going to make as a result. The reality is that it's just going to confuse things and make it a lot harder to generate more revenue. The simpler, the better. I recommend starting off with one flagship offer.

On Today’s Show You’ll Learn:

The value of understanding your target audience
The four Ps of an offer: premise, promise, process and price
The characteristics of a core premise
How to have a clear promise
Why it’s important to have clarity on your process
How I integrate the four Ps in my own offer

So now you know how to create your flagship offer, I hope you’re ready for more. I’ll see you back here next week for part II where we’ll discuss pricing your flagship offer.

If you haven’t already joined my brand new free Optimized CEO Community Facebook group, what are you waiting for? Jump in there! It is exclusively for online course creators, membership creators, and online coaches who want to optimize their business to six or seven figures. As the saying goes, you're the average of the five people that you surround yourself with, so I want you to be surrounded by like-minded business owners who are going to help you to reach your goals. You can join us right now at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose

Full show notes available at www.rickmulready.com/426

See omnystudio.com/listener for privacy information.

Quick Tip: The Quickest Way to Predictable $5K Months Sep 18, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you want to start making a consistent income from your online business?

Today I want to share with you the quickest way to predictable $5K months in your business, because let’s be honest, we all want it.

I want to share my own experience from my business over the past seven years, as well as that of the hundreds of students that I've worked with over the years as I've helped them optimize, grow, and scale their online businesses. What have I learned? The quickest way to predictable $5K months is by having a flagship offer.

A flagship offer is what you’re known for, or what you’re becoming known for if you're still in the very early stages of your business.

The big mistake that I see so many online course creators making when trying to grow and scale their business is that they have too many offers. Their mindset is that the more offers that they have, the more money they’re going to make. I want to flip that and tell you why I believe that the fewer offers you have, the more money you’ll make and the faster you’ll grow.

What I see happen all the time is that when a course doesn’t sell well, the course creator decides that nobody wants their program and they say “hey, maybe I should create a membership instead.” This just leads to more and more offers, but doesn’t address the root of the problem. So let’s address it together today.

If you’re interested in what we’re talking about today, I want to invite you to join my brand new Optimized CEO Community Facebook group. This is a Facebook group exclusively for online course creators, membership creators, and online coaches who want to optimize their businesses to six or seven figures. If you're stuck in your online business, you cannot seem to find consistent growth like we've been talking about in today's episode, and you're unsure about the next steps that you should take, the optimized CEO community is for you. You can join at www.rickmulready.com/group.

Links & Resources Mentioned in this Episode:

Full show notes are available at www.rickmulready.com/425

See omnystudio.com/listener for privacy information.

Optimized Team Building: Your First Hire(s) Sep 16, 2020

Have you thought about how hiring a team could save you time and make you more money? Who would your first hire be?

This is one of my favorite things to talk about. How you can create more freedom and leverage in your business through hiring a team. And it’s not just about bringing people onto your team and into your business. It’s really about having an optimized team. We’ll get into exactly what that means in the episode.

In the past several episodes I've talked about how in order to become the optimized CEO of your business, there are three areas that you've got to be focusing on: optimized sales, optimized mind, and optimized time. That third pillar is what we're really going to dive into today.

Optimized time means that you are planning and leveraging your time effectively so that you're hitting your revenue and impact goals within the amount of time that you want to work each week. A huge part of optimizing your time is having an effective and optimized team...because if you truly want to create a business with impact, you cannot do it yourself.

Today I want to take you through my thought process behind building an optimized team and how to prepare for your first hire.

On Today’s Show You’ll Learn:

The value of having the mindset of a CEO
How to be strategic when considering what roles to hire for
Why you should be thinking about hiring before you think you need it
You should be hiring for the business that you want to create down the road
The importance of hiring people who align with your values and your vision
How to audit your time
Why you should have documented systems and processes in place for the tasks that you want to hire out
The benefits of having a 90-day trial period for new hires

Building an optimized team can create more freedom and leverage for you in your business. If you plan for your first hire efficiently, you will ultimately save time and make more money.

If what we’re talking about resonates with you, I want to invite you to join my brand new Optimized CEO Community Facebook group.

As the saying goes, you're the average of the five people that you surround yourself with. I hear all the time how lonely it can be sitting behind your laptop, running an online business and that’s why I want you to have a community of other amazing online course creators, membership creators, and online coaches to connect with.

In this group, you will find other entrepreneurs working to optimize and get unstuck in their business on their way to six or seven figures. If this sounds like you, be sure to join us at www.rickmulready.com/group.

Full show notes available at www.rickmulready.com/424

See omnystudio.com/listener for privacy information.

Quick Tip: How to Double Your Next Launch (with Facebook and IG Ads) Sep 11, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Are you tired of running Facebook and Instagram ads and not seeing the results you want? The solution might be simpler than you think.

Today we're talking about Facebook and Instagram ads and how you can use them to double your next launch. But here's the thing. I'm not going to be sharing some secret tactic or strategy. What I am going to be sharing with you in this episode is what holds most people back from seeing success with their ads.

And what is it? Confidence.

I see this time and time again. People who double their launches have the confidence to spend money on their Facebook and IG ads.

On today’s show, I am breaking down how to create confidence in running ads. This is going to be helpful for you whether if you've been running ads for a while and haven’t seen the results you want from them or you haven’t run them at all.

Have you heard about my new Facebook community? The Optimized CEO Community is filled with other online course creators who are working to optimize and get unstunk in their business. Join at www.rickmulready.com/group.

Full show notes are available at www.rickmulready.com/423

See omnystudio.com/listener for privacy information.

How a Rocket Scientist Created An Online Business that Feeds His Deeper Purpose Sep 09, 2020

Do you feel like you’re putting more into your business than you’re getting back? Whether that’s finances, time, or energy, you’re not the only one.

I've got an actual rocket scientist as my special guest on the podcast this week. Travis Albritton is an aerospace engineer who felt like he was wasting his life and wanted to create something bigger, more purposeful, and more impactful. Travis decided to start an online business and founded a program called the Digital Missionary Academy. He is also the host of the Practical Christian Podcast.

I asked Travis to join me on the podcast today so he could share his journey as he’s built his business, because I think it’s one that many can relate to. Travis dreamed of leaving his day job job and creating an online business, but in the first year he had trouble selling his course, so he’s had to figure out how to overcome setbacks and get better and better.

On today’s episode, you will learn how he overcame many obstacles, but most importantly, you will learn what kept him from giving up on his dream of creating a business so that he could have deeper purpose in his life.

On Today’s Show You’ll Learn:

The importance of choosing a life that is fulfilling to you
How to get back up when things don’t go as planned
Why it’s a mistake to think you’re smarter than Facebook
The value of building an email list
How to get in front of the right people
How you can learn from every mistake
Why Travis transitioned from a course to a membership
How Travis overcame anxiety and panic attacks around webinars
How Travis started to get some traction with his ads
The importance of giving things enough time to succeed
Why you have to be willing to not be profitable in order to learn how to become profitable

Travis has learned so many hard but valuable lessons as he’s built his business, and it was a great experience to sit down and ask him all about his journey. If you’re someone who feels unfulfilled at your current 9 to 5 and dreams of a life with deeper purpose, make sure to tune in to this powerful episode.

When most online course creators try to figure out what makes other course creators successful, they usually start by asking, “what are they doing?” If this sounds familiar (I know it does to me) I want you to know that you're asking the wrong question. The better question to ask is “what am I doing that they're not doing?” It can be hard to answer that question for yourself because you're too close to your own business, and that’s where I want to help. There is a brand new community of like-minded online course creators waiting for you inside the Optimized CEO Facebook group who are getting unstuck in their business. This is my brand new, totally free Facebook community. I am so excited about it, and you can join us right now. Go to www.rickmulready.com/group. We'll see you there.

Links & Resources Mentioned in this Episode:

www.digitalmissionaryacademy.com

The Practical Christian Podcast

Full show notes available at www.rickmulready.com/422

See omnystudio.com/listener for privacy information.

Quick Tip: 3 Essential Questions For Clarity In Your Business Sep 04, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you want to grow your business more quickly and attract your ideal client?

In today's episode, I want to help you uncover a basic marketing blind spot that so many people have in their businesses, and that I had for a long time too. Whether you’re early on in your business and you're just trying to get traction or you have a successful business and you're trying to scale to seven figures, this is going to be relevant for you.

The marketing blind spot that I want to talk to you about is getting clarity on three things. Who you serve, what problem you solve for them, and how you solve that problem.

This is something that I want you to always be thinking about refining. Consistently asking these three questions and getting answers to them is going to help you grow and scale your business more quickly, attract the type of audience that you want to be serving, and scale your business for a bigger impact.

For those of you who are struggling with these questions, I have rebuilt my Foundations course for you. Foundations 2.0 is for online course creators who are feeling stuck in their business and trying to figure out how to get to $5,000 a month in revenue. This program is going to be your go-to resource for step by step curriculum, coaching and accountability. It will help remove the guesswork of creating consistent revenue in your business. If you want to be the first to know when the all-new Foundations 2.0 opens up and to get access to special bonuses along the way, then I want to invite you to get on the waitlist at www.rickmulready.com/waitlist.

Full show notes are available at www.rickmulready.com/421

See omnystudio.com/listener for privacy information.

Multiple 6-Figure Coaching Business (in 12 Months) w/ Neill Williams Sep 02, 2020

Could your business be running more efficiently? Could you be spending your time more productively?

This is exactly what Neill Williams specializes in. If there’s anyone I trust to teach us about time management and efficiency, it’s Neill.

We’re getting into how to be more productive and effective in your business. We talk about the funnel that Neill uses to get people into her group coaching program and how it has evolved. She is sharing a key discovery she has made as she's been evolving her funnel over the past several months. She's going to break down what she’s seen and how she used that data to improve the quality of the people that she attracts to her sales calls. We also talk about why she started a podcast and how podcasting can add value to your business.

Neill Williams is a certified Master Life and Productivity Coach through The Life Coach School. She coaches busy, overwhelmed entrepreneurs to unbusy their lives by reducing their work weeks and get more done so they can enjoy the freedom of the entrepreneurial lifestyle. She is the creator of the Unbusy Your Life Podcast where, each week, she teaches scheduling tips, tools, and strategies as well as mindset hacks to get more done in less time. Her group coaching program, The Productive and Peaceful Life teaches how to create your dream schedule, only work the number of hours you want, and build a work-life balance that you can navigate with ease.

Neill's business has exploded since the last time she was on the podcast, so I am excited for you to join us to hear all about Neill’s journey to six figures over the last twelve months.

On Today’s Show You’ll Learn:

Why you shouldn’t focus on the time you're spending, but on what you're creating within that time
How to be intentional about scheduling time
How to make offers more efficiently
The ways that Neill’s webinar funnel has evolved
The process of creating a webinar that attracts the right people
Why you should be paying attention to patterns
The importance of quality leads over the quantity of leads
The benefits of podcasting

Funnels are just one of the many ways that you can make your business more efficient.

If you’re interested in learning more about optimizing your time and business, I encourage you to check out my newly rebuilt Foundations 2.0 Program. I’ve created this program to remove the guesswork of creating consistent $5,000 months in your online course business through personalized training, coaching and accountability. If you want to be the first to know when the program opens up, go to www.rickmulready.com/waitlist.

Full show notes available at www.rickmulready.com/420

See omnystudio.com/listener for privacy information.

Quick Tip: Thinking Differently About Goals Aug 28, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Do you like to set safe goals? The ones you know you can meet? What would happen if you started setting your goals higher and higher?

Today I want to talk about taking a different approach to goal setting, and here’s why.

When it comes to goal setting, what I find from a lot of people (and I've done this myself) is we don't set big enough goals for fear of what it means about us if we don't hit them. Well, what if you cared less about hitting the goal, and more about the growth you would experience while you were trying to hit it?

Join me as we talk about why we’re scared to set big goals, breaking through the glass ceiling, and how real growth happens. Hopefully, by the end of the episode, you’ll be thinking differently about goals.Full show notes are available at www.rickmulready.com/419

See omnystudio.com/listener for privacy information.

3 Key Pillars of a Successful (and Fun!) Online Business Aug 26, 2020

Are you trying to do it all yourself? Are you trying to create more content to attract more clients? It’s exhausting, right?

On today’s episode, I am talking about building a successful online business and some of the biggest mistakes that I see people making. Let’s talk about how you can avoid those mistakes so that you can grow your business faster than I did!

In this episode, we’re going to use the example of a three-legged stool to describe the success of your business. If one of the stool’s three legs breaks, the stool will no longer function. There are three pillars to a successful business, and if any one of them isn’t in place, guess what? The business will no longer function.

If you want to find out what those three pillars are and what role they play in a successful business, be sure to tune in!

On Today’s Show You’ll Learn:

Why most online course creators stay stuck in their business
The secret to getting out of being stuck
The definition of the word optimize
The three pillars of the optimized CEO method
The importance of being clear on the promise you are offering
The four Ps of your offer
How to build your business around your life and not the other way around

If you think the stuck entrepreneur that we’ve talked about today sounds like you, but you want to become the optimized CEO, the new Foundations 2.0 program can make that happen. This is the program that's going to take the guesswork out of creating consistent $5,000 months in your online business with a step-by-step curriculum and personal coaching and accountability.

If you want to be the first to know when the all new Foundations 2.0 opens up and get access to special bonuses, then be sure to jump on the waitlist at www.rickmulready.com/waitlist.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/waitlist

Full show notes available at www.rickmulready.com/418

See omnystudio.com/listener for privacy information.

Quick Tip: Choosing the "Right" Kind of Launch Aug 21, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Whether you're new to the online business game or maybe you've been doing this a while, I want to talk to you about choosing what kind of launch you're going to use in your business.

Here's a newsflash for you: there's no one “right” way to launch. Honestly, there are all kinds of different ways to launch. It's about you choosing what lights you up, what aligns with what you want to do, and what you enjoy doing, as well as what type of launch you think that your audience would most appreciate. The real magic comes from combining those two things.

So today we’re talking about choosing a launch and giving you some different options for where you might be in your business and what type of offer you might be selling.

And you won’t be surprised to hear, we're also going to be talking about the mindset around launching. I know. Mindset? On this podcast? Shocking.

If you're ready to figure out the “right” kind of launch for you, let’s dive in. Full show notes are available at www.rickmulready.com/417

See omnystudio.com/listener for privacy information.

How to Grow Your Personal Brand & Be an Influential Leader w/ Rory Vaden Aug 19, 2020

Do you ever wish there were more hours in the day? How would you grow your personal brand if there were?

Rory Vaden is here to share his secret to multiplying time. That’s right, creating more time for you and your business. And you won’t be surprised to hear that it has a lot to do with something we love to talk about here on the podcast: mindset.

Rory is the best-selling author of Procrastinate on Purpose and Take the Stairs. He’s a professional speaker who’s TED Talk, How to Multiply Time, has been viewed millions of times. He's the co-founder of the Brand Builders Group where he helps entrepreneurs become influential leaders through developing their messaging, voice positioning, etc. They work with everybody from those just starting out to those who are already more accomplished. He successfully grew his previous business to eight figures before he sold it.

We’re talking about the key to growing your business super quickly, the best piece of personal branding advice he's ever received, and how to use frameworks in your business and use them to stand out more profoundly in your niche. He’s sharing the question that you can ask yourself in order to be a better thought leader in your space and for your business, how to multiply your time in your business and in your life, and what the 30 X rule is and how it relates to hiring for your team. Trust me, by the end of the episode, it will all make complete sense.

On Today’s Show You’ll Learn:

The number one reason why most businesses fail
The value of becoming known for one thing
Why you should be able to answer the question “what problem do you solve?” in one word
The best piece of personal branding advice he’s ever received
What you can do to get clarity on what you offer
The value of visuals
What goes into growing your reputation
How to multiply time

If you want to learn more about what we’ve been talking about in today’s episode, you can schedule a free call with the Brand Builders Group at www.freebrandcall.com/aoob.

I also want to remind you about our brand new program launching in October, Foundations 2.0. If you’re an online expert and you’re ready to get to consistent $5K months, this program is for you. If you don’t want to miss any of the bonus material on the build-up to the launch, you can join the waitlist right now at www.rickmulready.com/waitlist.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/waitlist

Full show notes available at www.rickmulready.com/416

See omnystudio.com/listener for privacy information.

Encore! How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero Aug 17, 2020

Today we have a special BONUS encore episode featuring my friend Brandon Lucero. This is one of our most popular episodes of the podcast and I have a feeling you’re going to love it. Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

If you follow and implement Brandon’s tactical advice on how to create powerful content, it will change your business. He offers solutions to common issues that exist and shares how to create the most powerful content that you’ve ever created in your business.

Brandon has a 6-part video series that released earlier this year and it was so successful that he is running it again. So if you missed it last time, I want to encourage you to sign up. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

Links & Resources Mentioned in this Episode:

https://rickmulready.com/4x

https://www.instagram.com/rickmulready/

Full show notes available at rickmulready.com/encore-create-powerful-content

See omnystudio.com/listener for privacy information.

Quick Tip: My #1 Mindset “Hack” for Scaling My Business Aug 14, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In this episode, we are talking about the one thing that allowed me to shift my mindset. It’s the idea of playing your business like you’ve already achieved your goal. And you can do this whether you want to have a six-figure business or you want to be a seven-figure CEO.

Rather than acting and making decisions based on past results or experiences, what if you started showing up and making decisions in your business right now as if you’ve already achieved what you’re going after. When you start something and immediately think you will accomplish your goal, you’ll start showing up as more powerful, more confident, and more decisive in your decision making. You’ll be more efficient with your time and more strategic, all of which contribute to your success.

I encourage you to think about what it would be like if you ran your business like success was inevitable? What actions would you take? What would you do? Is this something you already do? I would love for you to reach out to me on Instagram @rickmulready and let me know. I love hearing from my listeners!

Did you catch episode 412 of the podcast? I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. Sign up at www.rickmulready.com/webinarsales

Full show notes are available at www.rickmulready.com/415

See omnystudio.com/listener for privacy information.

From Imposter Syndrome to $10K+ Months, w/Dr. Nicole Rankins Aug 12, 2020

A common misconception about the phenomenon called Imposter Syndrome is that you can “educate” yourself out of feeling it. This is not necessarily the case!

My guest today is Dr. Nicole Rankins and she is here to chat about how someone with an advanced degree in medicine and fifteen years as a practicing OB-GYN can still feel imposter syndrome. Dr. Rankins is the go-to resource for comprehensive, evidence-based, holistic information about pregnancy and birth and also the creator of The Birth Preparation Course.

Dr. Rankins is one of my former accelerator students and her journey is one that I think so many of you can relate to which is why I was excited to have her on the show today.

Listen in to hear how Dr. Rankins overcame her imposter syndrome to grow her evergreen online course business to over 10K in revenue each month while still practicing medicine.

On Today’s Show You’ll Learn:

How a practicing OB-GYN has found the time to build an online business
Why Dr. Rankins decided to grow a business on top of practicing medicine
Why it’s ok to earn money from serving others
Ways to protect your time by outsourcing tasks in your business
Steps Dr. Rankins took to overcome imposter syndrome
How Dr. Rankins uses video in her online business
When to reinvest in your business to grow further
Advice for people who are afraid to use video in their business

Full show notes available at www.rickmulready.com/414

See omnystudio.com/listener for privacy information.

Quick Tip: 3 Facebook/IG Ads Mistakes I’m Seeing Aug 07, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

On today’s episode, I am sharing four things I’m seeing right now that is making it harder for you to get results with your ads.

Mistake 1: Not understanding your target audience

Mistake 2: Waiting for your launch to test

Mistake 3: Not leveraging the different ad types that Facebook offers

Mistake 4: Jumping right into CBO

Tune in as I break down these mistakes. I hope you listen, learn, and go take action so you can see the results from your action.

If you didn’t tune in to my last episode yet, I encourage you to check it out. I had my good friend, Colin Boyd, on the show and he has a free training series coming up on how to speak and sell from virtual stages. This is perfect for you if you are doing webinars, video series, or live trainings. In this training, Colin will show you how to find the perfect balance of content and selling in your webinars and presentations so that your audience is blown away by the value you provide. And when they are blown away, they will be excited to buy from you! He is breaking down why selling at the end of a webinar is the worst thing you can do and what you should be doing instead. If you want to feel clear and confident on your next webinar, this is a training you won’t want to miss. You can sign up at www.rickmulready.com/webinarsales

Full show notes are available at www.rickmulready.com/413

See omnystudio.com/listener for privacy information.

How to Create & Deliver a High-Converting Webinar w/Colin Boyd Aug 05, 2020

Do you still find yourself thinking of sales as kind of sleazy? Do you wish your sales pitches sounded and converted better?

Maybe you have been wondering if webinars are dead... and my answer is absolutely not! I think there is a misconception in the online space that webinars are dead, but that’s simply because there are a lot of people giving crappy webinars.

My special guest today is Colin Boyd and he is sharing some priceless advice and information about what sales is really all about and how to sell effectively.

Colin helps experts, course creators and coaches to speak confidently on stage to sell without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video. He’s best known for Sell From Stage Academy® which is the leading program for growing your business through speaking. He lives in Newport Beach, California with his amazing wife and two little kids.

On today’s show we will be breaking open the misconceptions that so many people have around webinars and the fears and insecurities people have about selling. You will learn what you need to do to have a webinar presentation that gets people to take action…. i.e. to make sales!

We’re talking about life during the pandemic, the difference between speaking to sell and speaking to educate, your purpose as a salesperson, and so much more.

On Today’s Show You’ll Learn:

The value of speaking confidently
A successful process of figuring out how to communicate what you do
How niching down can take you to new levels
A framework that will take you from uncertainty to specific action
The impact of speaking to sell vs speaking to educate
The purpose of a signature story
Your goal when making a sale
The enemy of a highly converting webinar
Why selling is the doorway to serving

One of my biggest takeaways from this episode was that selling is the doorway to serving. A lot of us can feel guilty about charging money to help people, but when you really take the time to think about it, income for your business is what enables you to serve them. I think that is really powerful.

Don’t forget to check out Colin’s video series launching on August 13th “How to Speak and Sell From Virtual Stages”. You can find the link to register at www.rickmulready.com/webinarsales.

Full show notes available at www.rickmulready.com/412

See omnystudio.com/listener for privacy information.

Quick Tip: Indecision Fatigue is Keeping You Stuck Jul 31, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In this quick tip episode, we are talking about something I see so often in the online space. People being stuck in indecision fatigue. I see posts in Facebook groups where people are asking for feedback on inconsequential things in their business instead of putting it out there and letting their clients and customers decide.

Many people often wait for other people’s approval and that is exactly what is holding them back. We are not making a decision because we think that if we make a decision, it’s going to be the wrong one.

Over the years I have learned that if you want to be an effective, optimized CEO, you must be decisive. You make decisions and live with the results of those decisions. If they work out, great! Do more of that! If something doesn’t work, figure out why and try something new. Tune in to figure out why this might be the reason you are not making the strides you want to in your business. Stop asking other people what their thoughts are. Make a decision, get it out there and see what the response is. Be decisive. This is one of the key characteristics of an optimized CEO. If you are ready to optimize your business for seven figures I invite you to check out my newly up-leveled Accelerator coaching program. This program is for coaches, course creators, and online experts who are feeling overwhelmed and are unsure of what steps to take in their business.

What you think is keeping you stuck and keeping you from growing your business is not actually the problem. You must optimize your mind, your sales, your time, and how you look at generating revenue. If you are ready to think differently and think bigger about your business, head to www.rickmulrady.com/accelerator to find out more.

Full show notes are available at www.rickmulready.com/411

See omnystudio.com/listener for privacy information.

Jason Brown's #1 Secret for Selling His Membership Jul 29, 2020

Are you undervaluing your services? Do you price them lower than you want to because you’re scared people won’t pay more?

Jason Brown used to feel the exact same way. Now he’s close to making seven figures, and really only working two hours a week. And today he’s here on the podcast to tell us how.

Jason Brown is a stock market coach and options trader and runs Power Trades University where he coaches an online community of stock and options traders.

Not only is Jason sharing his number one secret for selling his membership, he’s also talking about the growth of his business, how he has navigated increasing prices, and how he has actively shaped it to be a business that he loves.

On Today’s Show You’ll Learn:

How Jason’s membership has evolved
What the creation of a new offer looks like
The importance of charging what you’re worth
What makes investments empowering
Why you need to be listening to your customers
How to resonate with the people that you want to attract
Why Jason decided to stop offering refunds
Ways to prevent resenting your business
Jason’s number one secret for selling his membership
The value of having work-life balance

It’s so great to see the success of Jason’s business and what that has done for him and his family. It never ceases to amaze me how much freedom the online world can bring to anyone who’s willing to put in the work.

If you, like Jason, are an online course creator, online coach, or you have a membership program and you're ready to optimize your business towards seven figures, but you're not sure what you should be doing to get there, I want to invite you to apply for my all new accelerator coaching program. This program will help you to think and act like an optimized CEO. To hear more or apply, go to www.rickmulready.com/accelerator.

Full show notes available at www.rickmulready.com/410

See omnystudio.com/listener for privacy information.

Quick Tip: Should You Let People Buy After a Deadline? Jul 24, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Let me ask you a question: what does integrity mean to you?

Today I want to address a question I saw recently in a Facebook group. Should you let people buy after a deadline?

Inevitably, when you have a deadline in place, you will have people reach out to you afterwards explaining why they missed it and asking if they can still get in. Now, you might feel inclined to say yes because you don’t want to turn away revenue. I hear you. I used to feel the same way. But today I want to talk about why I don’t do that anymore.

If you’re someone who’s letting people buy after your deadline, tune in to find out why that might not be the best idea.

See omnystudio.com/listener for privacy information.

How He Did It: His First 6-Figure Launch, w/ Kerry Egeler Jul 22, 2020

Do you ever hear about 6-figure launches and wonder how in the world they pulled that off? Or how you could start making money like that?

We are lucky enough to have Kerry Egeler here today to tell us how he went from a live webinar launch with zero sales, to a 6-figure live webinar launch in just a few months. His secret? Learning from his mistakes and continuing to test new ideas. We’re discussing job security, the ups and downs of live webinar launches, mindset changes, and investing in yourself.

Kerry Egeler is an online entrepreneur and founder of Shirt School, an online course and community that helps online T-shirt and apparel sellers grow and scale their business.

On Today’s Show You’ll Learn:

How you can be in control of your job security
Why a shift in mindset can change everything
The importance of learning and moving on from your “failures”
The value of recognizing when something isn’t sustainable
How to make your live webinars as successful as possible
How Kerry improved a live webinar in just five hours
The power of confidence
What it looks like to transition a live webinar launch to evergreen
The importance of looking at your numbers to make decisions about your business
Why investing in yourself is a game-changer

I love hearing from accelerator students and learning about the amazing things they are doing in their businesses. I am amazed how quickly Kerry learns and grows. It took me years to learn what he’s mastered in just a few months.

If you are an online course creator or coach and you're averaging at least $5K a month in your online business, but now you’re feeling stuck and unsure what to do next, then I want to invite you to apply for my accelerator coaching program.

Accelerator is a 12-month coaching program for online experts who want to take the guesswork out of optimizing and accelerating the growth of their online business. To learn more or to apply, go to www.rickmulready.com/accelerator.

See omnystudio.com/listener for privacy information.

Quick Tip: Always Be Testing Your (FB/IG) Ads Jul 17, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today we are talking about testing your ads. Now, if you’ve been with me for a while, you know that I am ALWAYS telling you to be testing. And that is because it is so valuable to know what is and is not working in your ad campaigns.

I want to walk you through what we’re doing in the back end of our ad campaigns, and what we’re testing out, so that you can see how it all works. I also want to tell you why I’m testing some of the things that I normally teach you NOT to do!

If you’re running ads with no idea what’s actually working and what’s not, this episode is here to save you!

If you’re a course creator or online coach and you want to create more freedom in your life and scale your business to seven figures, I’m going to tell you right now that what you think you need isn’t actually going to solve the problem. You need the tools to make the transition from stuck online entrepreneur to an Optimized CEO. To find out more go to www.rickmulready.com/accelerator.

Full show notes for this episode can be found at www.rickmulready.com/407

See omnystudio.com/listener for privacy information.

How to Use LinkedIn to Get Leads and Make Sales w/ Chase Gibson Jul 15, 2020

Are you currently using LinkedIn for your online business? If not, this episode of the Art of Online Business podcast may just convince you that you need to start.

My guest in this episode, Chase Gibson, is here to show you that there is a HUGE opportunity available to make money through LinkedIn for anyone with a strategy.

Chase is a successful entrepreneur in the fitness industry that has mastered using LinkedIn for his own business. He has now created an online course called “Lords of LinkedIn” where he teaches other established entrepreneurs how to use LinkedIn to add at least an additional six figures of revenue in 90 days.

On Today’s Show You’ll Learn About:

Who LinkedIn is for and not for
Why LinkedIn is the perfect platform for promoting high-ticket offers
The three most important elements of your LinkedIn profile
How LinkedIn has evolved over the years
Why the LinkedIn community respects marketers
How creating consistent content on LinkedIn sets you apart
The best type of content to create to get views
Why “playing by the rules” on LinkedIn is important

As Chase shows us in this episode, most people still think of LinkedIn as just a resume platform. With a straightforward strategy, you can position yourself as the authority in your industry with your LinkedIn content.

I hope after you listen to this episode, you will feel compelled to develop a strategy and up your LinkedIn game for your online business.

Full show notes available at www.rickmulready.com/406

See omnystudio.com/listener for privacy information.

Quick Tip: The Counterintuitive Approach to Scaling Your Business Jul 10, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

What if I told you that the simpler your business, the better? That the simpler your business is set up from an offers perspective, the faster you're going to grow from a revenue perspective? Seems counterintuitive right?

In today’s episode, let me explain to you why this works. So often I see students that are trying to overcomplicate their business. They're trying to do too much because they think that that is the key to growing and scaling. It seems logical that if you add more to the business, then that will add revenue, but actually the opposite is true. And believe me, I made the same mistake when I was starting out, and I learned this the hard way.

Simplifying is the key. Instead of adding more offers, optimize what’s already working for you. Not only is that going to bring in more revenue than overcomplicating, it’s also going to make your own life easier!

If you’re trying to juggle multiple offers and just not getting the results you want, tune in to this quick tip episode and find out how to get things running the way you want!

And, if you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/emailmarketingmagic

See omnystudio.com/listener for privacy information.

Inside My Business (Behind-the-Scenes of My Business Model) Jul 08, 2020

I get questions all the time about how I run my business, so in today’s episode I’m finally taking you behind the scenes of what goes down. Hopefully you’ll learn a little about me and a LOT about yourself and what drives your own business!

Leaving the corporate world and embarking on my own entrepreneurial journey has been a pretty wild ride, and I have learned so much over the years that has helped me and I think could help you too. We’re going to talk structure, organization, and numbers as well as mindset, goals, and deeper purpose. We’re getting into it all!

If you like to learn by example, this episode is the PERFECT learning opportunity for you!

On Today’s Show You’ll Learn:

Where my business has come from, where it is now, and where it's going
How my idea of success has changed since starting out
The importance of being clear on your deeper purpose
How an internalized lack, limited, and scarcity mindset can affect you as an entrepreneur
How your mindset around money creates lifelong habits and attitudes in your kids
Why I have a small team
The three units that I break my business into
The five core values that my team revolves around
The importance of defining your values
The value of success and accountability coaches
The difference between the Foundations program and the Accelerator program

This episode has been a great opportunity for me to reflect on what I’ve learned as an entrepreneur, and I hope it has provided some insight into your own, no matter how far along your journey you are.

If you want to join the waitlist for the brand new Foundations program that I am so excited about, go to www.rickmulready.com/waitlist.

If you want to apply for the Accelerator program, go to www.rickmulready.com/accelerator.

And If you want to apply for a position on my team, go to www.rickmulready.com/apply. We’d love to hear from you!

Full show notes available at www.rickmulready.com/404

See omnystudio.com/listener for privacy information.

Quick Tip: How to Create a High Converting Lead Magnet Jul 03, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today we’re diving into what a lead magnet is and how to create an effective one. It’s something that a lot of people find overwhelming, but I’m telling you now, it doesn’t have to be that complicated!

When we say “high converting” lead magnet, that’s really all relative. What’s high converting for one person, might not be for another. Like so many things in business, it’s all about figuring out your own audience and what they need! Once you’ve figured out what it is they need and how to give it to them, congrats! You have everything you need to create a successful lead magnet!

In this episode I’m sharing with you the four questions that you should ask yourself when creating a lead magnet, whether this is your first or fiftieth attempt. We’re also talking about what a lead magnet is, why they still have value today, and how to figure out what converts best for you.

If you’ve been wondering how to set up your own lead magnet, or how to get better results from one you already have, this is the episode you’ve been waiting for!

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

See omnystudio.com/listener for privacy information.

Overcoming Mindset Blocks to Create a Business You Love w/ Melissa Webb Jul 01, 2020

Do you feel like you need permission to say that you have an idea worth committing to? Are you trying to prove to yourself and others that you have value? Imagine how free you would feel if those thoughts weren’t holding you back.

Today’s guest, Melissa Webb, felt like she needed permission. She even asked for my permission, and you know what I told her? Of course you have my permission but you don’t NEED it. Lifting that mindset block changed everything. She went from trying to please everyone and doing way too much, to offering a simplified service to an audience she truly wanted to serve.

Melissa Webb creates online writing communities to support and encourage families in home education. She is the owner and creator of Write On! Melissa is a published children's book author and a co-host on The Mel & Kel Show podcast.

Melissa is a former teacher who left the classroom to start an online business teaching writing to home school teachers. I asked her to join me today to share her journey from making money as a side hustle to going full time with her business, and the struggles that she's faced along the way. From mindset blocks to moving beyond referrals and creating a predictable stream of leads in sales.

On Today’s Show You’ll Learn:

How Melissa transitioned from teaching to starting an online course
How to stop asking for permission
Why you should take time to reflect on where you’ve been
The problem with trying to please everyone, and how to stop
How changing your mindset will grow your business
Why simplifying your offers will attract more business
The importance of thinking about your thinking
How Melissa overcame fear around using Facebook and Instagram ads
How hiring help can prepare you to handle growth

If you’re ready to stop asking for permission and break down those mindset blocks, this is the episode for you! It’s time to stop trying to prove yourself, and start scaling the business you really want!

If you're an online expert like Melissa, and you'd like my help taking your online business to the next level, I invite you to apply for my new monthly accelerator coaching and mastermind program. If you're an online expert who has already achieved a certain level of success, but you’re not sure how to get to the next level, what you don’t need is another course or more books to read. You need a cohesive growth strategy, coaching, support, accountability and community. Apply now for my monthly accelerator program at www.rickmulready.com/accelerator.

Full show notes available at www.rickmulready.com/402

See omnystudio.com/listener for privacy information.

Quick Tip: 3 Simple Steps to Optimizing Your Funnel Jun 26, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today we are talking about how to optimize your funnel by working smarter, not harder. So many people think that the more they offer in their business, the higher their revenue will be, but that could not be further from the truth. The key is to simplify. You really want your business to be focused on one primary offer.

We are looking at the example of an evergreen funnel belonging to accelerator student Kerry, and how we were able to pinpoint where he was losing sales and fix it. If there’s one thing I want you to take away from this episode, it’s that you need to use the data, not your emotions, to make decisions and drive your business.

If you’re a course creator, an online coach, or maybe you have a membership site and you're ready for a consistent five or six-figure months, but you're not sure what you should be doing to get there, I want to invite you to apply for my newly up-leveled monthly accelerator coaching and mastermind program. It’s now open by application only, so to learn more or apply, go to rickmulready.com/accelerator.

See omnystudio.com/listener for privacy information.

Behind-the-Scenes with My Wife, Amy (Episode #400!) Jun 24, 2020

If you’ve been wanting to get to know me a little better behind the scenes, now is the time!

Today we’re celebrating our 400th episode by having my wife, Amy on the show. Between The Art of Online Business Podcast and my original podcast, Inside Social Media, I have recorded over 452 episodes. Pretty crazy! We wanted to do something a little different to celebrate episode 400, so today I will be answering questions that we gathered from you on Instagram as well as a few from my wife and team. This is the first episode Amy and I have ever done together and I will admit, I was nervous. We talk about a lot of things I have never talked about on the podcast before- my struggles with anxiety and depression and how it’s affected my business. I talk about one of the deepest points in my life and it’s a story I have never shared publicly before.

On today’s episode, you will get a peek into what a “typical” day looks like in the Mulready household. We talk about our relationship and how we have navigated sharing an at-home workspace, how we separate our work from our personal life, and how becoming new parents affected all of that.

On Today’s Show You’ll Learn:

The story of how I met my wife and what our first impressions of each other were
Some of our favorite memories and places to travel together
How we try to create work-life balance
What a typical day/week looks like for me
The hardest thing about switching from a corporate job into entrepreneurship
How long it took for me to feel like I’d “made it”
How struggles with anxiety and depression have affected both of us
The one thing I would change in my business journey if I could go back in time
The single most impactful mindset shift that I made in the way I relate to success in business
How to be a new dad and run a business

Be sure to tune in to today’s special episode!

Full show notes available at www.rickmulready.com/400

See omnystudio.com/listener for privacy information.

Quick Tip: MORE Failure, Please! Jun 19, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

Today we are talking about the fear of failure. Many people are afraid of failing, including myself. Over the past few years, I’ve realized that the fear of failure is one of the biggest things holding my business back from impacting more people and growing to a level that I know it can.

When you are afraid of failing, you tend to play small, you play not to lose, instead of playing to win. What if failing is exactly what you need to do in order to grow your business more quickly?

Growth in your business comes from trying new things and taking risks. Some things are going to work and others won’t. The important thing is to figure out what does work and do more of that and continue to move forward when it doesn’t.

Are you holding yourself back because you aren’t sure how to scale your business? Are you afraid of failure?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind. What you think is keeping you from growing your online business is not actually the problem. I see it time and time again. You need to make the transition from stuck online entrepreneur to an Optimized CEO.

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life. To find out more and to apply head to www.rickmulready.com/accelerator.

Don’t forget to reach out on Instagram @rickmulready and let me know what challenges you are setting for yourself. I want to hear about your failures-- and hear about how your business is growing more quickly as a result.

See omnystudio.com/listener for privacy information.

Advanced Email Segmentation for Bigger Sales w/ Pat Flynn (Part II) Jun 17, 2020

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks!

Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out.

My special guest today is Pat Flynn. Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world.

Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right?

On Today’s Show You’ll Learn:

How to 2X, 3X, or even 5X your email open and click rates
How waiting tables at a restaurant relates to email marketing
The number one question to ask your email list to ensure proper segmentation
The three key elements of creating a segmented email campaign
How to better understand and serve your audience
Why you should spend time analyzing patterns/trends
Where to start with creating your “buckets” (tags)
How to simplify the process of mapping out your email segmentation to avoid the overwhelm
When to clean up your list and re-engage your campaign

This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/convertkit

www.patflynn.com

Ask by Ryan Levesque

www.rightmessage.com

See omnystudio.com/listener for privacy information.

Quick Tip: The #1 Key to My Business Growth Jun 12, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

I was recently on a podcast and was asked what the number one thing I would say is responsible for my business growth. I thought it was such a good question, so I wanted to cover this very topic here on the podcast. The short answer: connections. And I am not talking about old school networking and handing out business cards. I am talking about making connections with people with sincere intentions. You should be thinking about making connections with the thought of “how can I add value to this person” with zero expectations of anything in return.

Going to events is a great way to meet like-minded people. I make it a point to go to conferences and events year after year. Another way, which is one of my favorites, is to make connections through a mastermind. This is a great way to go deep with a smaller group of people. You can bounce ideas off one another, affiliate for each other, and expand your network through each other’s connections. Tune in to find out more about the #1 key to the hockey stick growth I’ve had in my business over the last 6 and a half years.

Wondering how you can level up your business?

If you have been thinking about joining a mastermind, I encourage you to check out my newly leveled up accelerator mastermind. Like we covered on today’s show, masterminds are a great way to make new connections and meet new people who share similar goals for business success.

What you think is keeping you from growing your online business is not actually the problem. I see it time and time again. You need to make the transition from stuck online entrepreneur to what I like to call the Optimized CEO.

My accelerator mastermind will have you thinking differently and thinking bigger about your business, your team, and your vision so you can create more freedom in your life. To find out more and to apply head to rickmulready.com/accelerator.

See omnystudio.com/listener for privacy information.

COVID Crashed His Business, Now He’s Thriving w/ Kwadwo from Elementary Chinese Jun 10, 2020

Has your business peaked? Have you been wondering how you can break through your current numbers and take them higher?

In this episode, Kwadwo is walking us through how he broke down the barriers that he had unknowingly set up for himself when he started out, and how he scaled his business to sizes that once seemed impossible.

Kwdawo [QUĀY.jo] helps Mandarin-learners who are struggling to improve their Chinese by showing them how to clearly choose and easily achieve their language goals so they can build momentum and communicate with confidence.

Tune in to learn how Kwadwo went from an unsustainable business model and some pretty intense burnout, to a business strong enough to survive being brought to a screeching halt after the coronavirus outbreak.

If you’ve noticed that your numbers have started to level out instead of continuing to grow, Kwadwo might have a thing or two to teach you.

On Today’s Show You’ll Learn:

How he set up an entire business through DMs and targeted ads
The process of learning how to use YouTube effectively
How he reached 11,000 YouTube subscribers and 26,000 Instagram followers
The value of recognizing when it’s time to switch niches
Why you need to understand your ideal avatar and their pain points
How to overcome burnout
How the accelerator program propelled his business
How to confront and overcome your doubts
Why you should outsource if you can
How to persist and adapt to massive change

Kwadwo’s story is both humbling and inspiring. I’m amazed by his resilience and determination to succeed. And succeed he has! Which just goes to show that persistence does pay off.

It’s been a privilege to work with Kwadwo in the accelerator and see how it’s changed his life. The program has been completely revamped and up-leveled since Kwadwo was a part of it, so if you want to see how it can change YOUR life, head to rickmulready.com/accelerator to learn more.

Links & Resources Mentioned in this Episode:

https://www.instagram.com/elementarychinese/

https://www.youtube.com/elementarychinese

See omnystudio.com/listener for privacy information.

Quick Tip: How to Set Your Ad Budget for a Webinar Launch May 29, 2020

I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In today’s episode, we are going to be talking about something that I get asked about all the time- how to set your ad budget for a webinar launch. There are a lot of different thoughts on this, but I am sharing what has been really successful for me over the past seven years and what I teach in my programs.

I discuss warming up your audience, creating your lead magnet, and building that know, like, and trust factor that will help convert your audience into your webinar and afterward into a sale.

Wondering how much you should budget during each phase? Tune in to find out what I recommend as a general rule when it comes to setting your ad budget. If you have any questions at all, feel free to reach out on Instagram @rickmulready. I would love to connect!

Just a reminder that I have a new training available. If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business, I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales. Head to www.rickmulready.com/adstraining to watch it on demand right now.

See omnystudio.com/listener for privacy information.

How to Start, Grow & Make Money from Email Marketing w/ Pat Flynn (Part I) May 27, 2020

Are your emails serving you? If you’re not getting the clicks and conversions that you want from your emails, tune in to this week’s episode with Pat Flynn as he takes us through getting your emails to the next level. Grab a coffee and join us as we talk about all things starting, growing, and making money from email marketing.

Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

Email marketing will look different for everyone, but Pat is sharing the best practices that can be applied to your email strategy. He shares what has worked for him and lets us in on what his highest converting email of all time looks like.

Set aside some time to sit down and get your email strategy figured out. This episode provides all the tools you need to create emails that will work for you and your business. Don’t forget to check-in for Part II of this discussion with Pat Flynn, when we’ll be diving deeper into advanced tagging and segmentation.

On Today’s Show You’ll Learn:

Where to start when it comes to planning your emails
Why list building is communication building
How to build an audience that’s rooting for you
Different types of emails and what to use them for
How to avoid overwhelming your audience
How to increase your open and click rates
The number one email that must be included in your nurture sequence
The secret sauce email (and subject line!) that Pat likes to use in his launches

Full show notes available at www.rickmulready.com/300

If you have any questions at all, feel free to reach out on Instagram @rickmulready. I would love to connect!

See omnystudio.com/listener for privacy information.

Quick Tip: Behind-the-Scenes of My Best Affiliate Launch Ever May 22, 2020

Today I have a quick tip episode for you. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.

In today’s episode, I will be giving you an overview of an affiliate launch I recently did with my good friend, Brandon Lucero. This launch was the most successful affiliate launch I’ve done in my business.

I will go over what worked extremely well and what I will do differently next time. It’s important to remember that you don’t need to do “all the things” when you are doing a launch. You need to look at the things that are working or the ones that have worked in the past and double down on those.

Are you wondering how long you should promote your launch? Wondering what type of bonus you should provide? Maybe you are curious what my ads looked like and what changes I would make when running them next time.

Tune in today’s episode to get a behind the scenes look at my most successful affiliate launch ever.

If you are tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you’re ready for your ads to consistently bring in leads for your business, I have a new on-demand training you should check out. Three Simple, Yet Often Overlooked Facebook and Instagram Ad Strategies for Increasing Conversions and Boosting Sales. Head to www.rickmulready.com/adstraining to watch it on demand right now.

See omnystudio.com/listener for privacy information.

Live Webinar Launches: How to Avoid the Overwhelm May 20, 2020

Are you overwhelmed by the to-do list that comes with launching a live webinar? If you’ve ever done a webinar launch or maybe you’re thinking about doing one, you know there are a lot of moving pieces to pulling one off.

In today’s episode, I am sharing with you how I prioritize what needs to happen and what is essential to a successful launch. I’ll also walk you through my rationale behind each decision and HOW to get each step completed.

Launching your live webinar shouldn’t be overwhelming, so let me share with you the system that I’ve been using and refining for over six years.

On Today’s Show You’ll Learn About:

Understanding all the moving pieces involved in a live webinar launch
Prioritizing each step in the process
Setting and achieving your webinar launch goals
Staying motivated instead of paralyzed by your to-do list
Creating a realistic timeline for starting your process
Finding team members and resources to help with your launch
The onboarding experience and why it’s important
What you should look at during your post-launch review

Simplifying and strategizing launches is one of the things I help people do inside of my Accelerator Mastermind program. This program is intended for online experts, so if you’re a course creator, a coach, or an online educator, and you’re ready to push yourself to the next level, this program would be great for you! To find out more head to rickmulready.com/accelerator.

Links & Resources Mentioned in this Episode:

www.rickmulready.com/kajabi

www.rickmulready.com/accelerator

See omnystudio.com/listener for privacy information.

Quick Tip Coaching Session: Does Your Online Course Get Results? May 15, 2020

Welcome to another quick tip episode!

In these episodes, I share tips and strategies to help you grow your online business so you can have a greater impact and increase your revenue.

Are you wondering if you are getting your clients the online course results they are after? As entrepreneurs, we feel so passionate about what we do that someone not getting the ideal results robs us of confidence. It makes us feel like we're never enough.

Today, I want to share a mini-coaching session that I did with one of my students, Camille Attell of More Than a Wheelin’. Camille helps hopeful travelers find remote work or start a remote business.

Listen in as we get clear on the promise of her different courses. Ultimately, it's what the students do and take action on that determines their success.

Let’s dive in……

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away.

Links & Resources Mentioned in this Episode:

www.RickMulready.com/adstraining

www.morethanawheelin.com

Find Camille on Instagram

See omnystudio.com/listener for privacy information.

How She Did It: More Revenue, More Fun, Less Work w/ Joy Foster May 13, 2020

Are you working really long hours in your in-person business and seeing other areas of your life suffer as a result? Do you want to see higher levels of success without increasing the amount of time you work by going online? Then, my guest interview in this episode is perfect for you. Joy Foster is the founder of TechPixies - a UK-based business that helps women upskill with modern technology like social media, WordPress, and MailChimp so that they can confidently return to work, navigate a career change or build a business. She’s also one of my mastermind students, and I could not be more proud of what she’s accomplished.

Joy is passionate about helping women earn what they want while doing what they love and learning new skills along the way. She spent the last year taking a face-to-face instruction model and transitioning it to an online course business. As a result of her hard work, her business won the 2020 Digital Course of the Year award from DigitalWomen Awards.

Joy learned that it’s critical to show up consistently online to serve your audience and that it can be helpful to engage in new ways. She saw a huge jump in her following simply by repurposing her webinar content into a podcast. The tipping point in growing her online course launches came when she started creating her own Facebook ads.

If you’ve wondered what it’s like to be an online course creator and navigate a course launch with all its ups, downs, and tech issues, Joy gives us an honest look. She also shows how strategically outsourcing tasks in your business can lessen the load on your plate and help you to scale.

On Today’s Show You’ll Learn About:

Creating consistent revenue in your online business while working fewer hours
Successfully launching using the Livestream launch formula
Best practices for transitioning a face-to-face instruction method to an online digital course model
Engaging with your audience in new ways
Effectively using Facebook Ads to grow your audience and promote your course launches
How to use podcasting to repurpose your content and grow your following
Increasing prices for your online course

As you can see, Joy has been on a journey of growth in her business over the past year. If you are ready to take a similar journey and are an online expert like Joy, then I’d love to serve you in my newly updated monthly Accelerator Mastermind program. The program is now open by application only. Click here to apply Full show notes available at www.rickmulready.com/296

See omnystudio.com/listener for privacy information.

Quick Tip Coaching Session: Clarifying Your “Unique Solution” May 08, 2020

Welcome to another quick tip episode!

Today I want to do something a little bit different. I am going to share with you a mini-coaching session that I recently had with saxophone teacher, Donna Schwartz. This is a quick Q&A session that revolves around helping Donna clarify her “unique solution”.

Listen in as we look at the challenges she is currently experiencing in her business. We will break down what a unique solution entails and will discuss the frameworks and different elements of what you teach and how you teach it.

I'd love for you to listen to this episode through the lens of your own business and think about what your unique solution is. Think about how you are different from everyone else out there and how you can package your offers to serve your clients and customers and get them the results you both want.

Let’s dive in……

If you're tired of feeling overwhelmed when it comes to Facebook and Instagram ads and you're ready to have them work for your online business, don't miss this brand new Facebook and Instagram ads on-demand training called 3 Simple (Yet Often Overlooked) Facebook and Instagram Ads Strategies for Increasing Conversions and Boosting Sales. You can register at www.rickmulready.com/adstraining and watch the training right away.

See omnystudio.com/listener for privacy information.

Best Of: How to Create Your Ideal Facebook Ads Business with Amanda Bond May 06, 2020

Are you managing FB ads for other businesses or thinking about starting a business to do this? If so, you are going to love my interview with Amanda Bonds.

This episode came out a while ago, but it was so popular that I am bringing it back for our "best of" episode.

Amanda shares the story of how she started her agency and shifted her pricing mindset. She went from being terrified to price her services to only working with ideal clients and charging them for it!

Amanda has spent nearly five years developing, testing, and optimizing proven systems for generating sustainable revenue from Facebook ads. Today, we'll hear the story of how she started her business terrified of pricing her services to now getting non-stop referrals and only working with her ideal clients who realize the real value of what she provides.

Amanda also reveals how to avoid being the bottleneck of your own success in your business, the lessons she learned from not following her gut, and how she determines if a client should be working with her or not.

If you're an existing ads manager or you're looking to get started with an ad agency, I encourage you to register for Brandi Mowles's brand new three-part live virtual training series Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required. To register head to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About:

Starting small when jumping from being a freelancer to building an agency
The value of knowing and trusting your vision
Realizing you have impostor syndrome
Amanda's Rotarian background that started it all
Being terrified to put pricing on your services
Rewarding your loyal clients while increasing your rates
Being clear about your values
Choosing clients and hiring people that align with your values
The trap of hiring a VA without establishing processes first
How to grow and nurture a virtual team of leaders to support your business
What's working with Facebook now and what's coming ahead

See omnystudio.com/listener for privacy information.

Scaling With Simplicity w/Brandi Mowles May 04, 2020

Brandi Mowles is back for interview number 3 on the Art of Online Business podcast! Brandi has two sides to her business and has been able to quickly scale both in less than two years. How? With simplicity in mind. Brandi has a wonderful way of keeping her processes and systems SIMPLE, which is why she has been able to scale so quickly.

Brandi is a Facebook and Instagram ads manager who works with 6 and 7-figure online experts who are launching their courses. On the other side of her business, she has a thriving online membership that teaches service providers how to scale to 10K months without a team.

We are going to breakdown the four main systems, or “buckets” as she calls them, that every ads manager and online entrepreneur needs in their business.

Brandi focuses her time and energy on what matters most and what will move the needle forward in her business. On today’s show, she will break everything down to show us the importance of making things simple, while getting the biggest results possible.

If you're an existing ads manager or you're looking to get started with an ad agency, I invite you to register for Brandi's brand new three-part live virtual training series, Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. You're going to learn how to confidently start and grow your ads business with no experience required - even during the times of uncertainty that we are in. This free live training series kicks off on Thursday, May 7th. To register, go to www.RickMulready.com/adclients

On Today’s Show You’ll Learn About:

What you should be focusing on before you worry about your branding
Using simplicity to filter your marketing ideas
The questions you should ask yourself when narrowing down who you want to serve
Brandi’s strategy to land high-paying clients
The importance of quality over quantity on Linkedin
What to do during the first 24 hours of client onboarding
Niching down as a service provider or course creator
Why you don’t need to focus on multiple platforms in your business
Using ads to scale vs relying on organic growth
Gaining raving fans through underpromising and overdelivering
Brandi’s must-have tools to create simple systems
Clever ways to get on the radar of high-quality entrepreneurs

Full show notes available at www.rickmulready.com/293

See omnystudio.com/listener for privacy information.

Quick Tip: What to Do Right Now If You're An Ads Manager May 01, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip or strategy that can help you grow your online business so you can have a bigger impact and increase your revenue.

Today I want to talk to all of the Facebook and Instagram ad managers who listen to the show. I have heard from a lot of you about the uncertain times we are in right now. Many businesses are cutting back on their ad spend which is causing you to worry about the effects it will have on your business.

On the other hand, there are many businesses that are increasing their ad spend or they are transitioning and coming into the online space for the first time.

If you are an ad manager and feeling uneasy about your business, I encourage you to lean into service and get creative about how you are serving your clients.

Many of you know that I stopped marketing my course for ad managers about a year and a half ago while I was going through transitions in my business. Now I work with entrepreneurs to help them grow their businesses. One of my accelerator students, Brandi Mowles has a training coming up that I wanted to tell you about called Three Steps to Consistently Close High-Quality Facebook and Instagram Ad Clients. If you are looking to start or grow your ad business, you will definitely want to check it out.

Links & Resources Mentioned:

https://www.rickmulready.com/adclients

See omnystudio.com/listener for privacy information.

Messenger Marketing in 2020 w/ ManyChat's Mike Yan Apr 29, 2020

Have you been wondering what the heck is going on with Facebook Messenger marketing? In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. It’s been a huge source of confusion for people, myself included.

Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel. Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020.

This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for What’s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business.

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business but are ready to take it to the next level. I have built a thriving 7-figure online business through a holistic strategy of team building, mindset, positioning myself as the go-to expert, and launching many different products and programs.

My accelerator program is by application only. If you are interested in the program, head to https://rickmulready.com/accelerator, and schedule your free strategy call to determine if the program is a good fit for your business.

On Today’s Show You’ll Learn About:

Why email is still an excellent channel for customer communication
Maximizing customer communication within the 24-hour standard messaging window
Leveraging SMS to drive people back to Messenger
The 3 recent changes to Facebook Messenger you need to know about
Taking advantage of Facebook Messenger’s one-time notification
The importance of having independent access to your audience outside of Facebook
The future of Instagram direct messages
Creating conversations through the combination of SMS and Messenger
The importance of consent in the relationships with your audience
The value of quality over quantity when it comes to conversations

For full show notes and links visit: www.rickmulready.com/292

See omnystudio.com/listener for privacy information.

Back To Basics: Facebook Custom Conversions vs Standard Events Apr 24, 2020

Welcome to another quick tip episode!

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is "What's the difference between a custom conversion and a standard event?"

On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.

Let’s dive in…….

If you are an online expert or educator, I invite you to register for my brand new training How to Generate Predictable and Profitable Leads and Sales with Facebook and Instagram Ads at www.rickmulready.com/training. During this training, I break down and simplify the exact step by step process I use in my own business. You will also learn the common mistakes I see most people making with their ads and how you can avoid them.

See omnystudio.com/listener for privacy information.

How to Create a Profitable Paid Workshop Launch Apr 22, 2020

I love taking you guys behind the scenes of things going on in my business, and in today’s episode, I am doing just that!

Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself. I created my first workshop earlier this year as I wanted to try something new. I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price. Based on the feedback from the workshop, I believe I did just that!

I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over.

Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier. I was extremely happy with the results, so I am excited to share what worked, what didn’t, and how you can use paid workshops in your business.

I encourage you to look at the assets you have available that you can leverage, figure out how you want to promote it, and OVERDELIVER to your audience. I think you'll be amazed at the results!

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.

On Today’s Show You’ll Learn About:

The importance of having a ripple effect
The psychology behind paid vs. free workshops and how it affects your show- up rates
Setting sales and revenue goals for your workshop
The intention behind my paid workshop
Pricing strategy to create urgency
Simplifying your delegation process
The four pillars of marketing I used to promote my workshop
Creating a simple sales pitch
The importance of doing a debrief after your workshop to evaluate what worked and what didn’t
The show-up rate and total sales of my workshop
What you can do with the assets you’ll create
Who should try a paid workshop in their business

Links & Resources Mentioned in this Episode:

https://rickmulready.com/targetingworkshop

Full show notes available at www.rickmulready.com/291

See omnystudio.com/listener for privacy information.

Quick Tip: 6 and 7-Figure Mindset Secrets Apr 17, 2020

Welcome to another quick tip episode!

In today’s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs. These key areas are ones I have been working on for years and continue to work on today.

I tell my accelerator students that the success of their businesses depends 80% on their mindset.

The three areas we will be diving into today:

Money
Our Thoughts
Commitment

These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.

Let’s dive in……

Could I ask a favor? If you have not left a rating and review on Apple Podcasts, I would be forever grateful if you would take a minute and do that. Leaving a review allows us to reach more people who want to learn how to grow their online business too!

See omnystudio.com/listener for privacy information.

How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin Apr 15, 2020

My guest on the show today calls herself one of my star students, and I definitely agree! Kaity Griffin successfully scaled an e-commerce business using Google Ads. That’s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.

Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia. After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.

Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads. She is a “mum” who is very protective of her time and only works three days a week so she can be fully present with her kids. Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaity’s story, where she dives into how she has created a successful, streamlined business that she loves.

If you are an online expert and you’re looking for help to take your online business to the next level, I invite you to apply for my accelerator mastermind and coaching program. This program is for online experts such as coaches, consultants, and online educators who have already had success in their business, but are ready to take it to the next level. My accelerator program is by application only, so if you are interested, head to https://rickmulready.com/accelerator.

On Today’s Show You’ll Learn About:

How Kaity started a business at an early age
Determining if you’re ready to jump from agency work to starting your own business
Realizing that the perfect time to build your course is now
Taking the hybrid approach to course creation
Using a simple strategy to grow your email list quickly
Structuring your day and week to balance work and family life
Prioritizing your marriage while focusing on your business
Shifting your mindset while working through a crisis
Dealing with the struggles of having family and friends misjudge you
Doubling down on what’s working in your business

See omnystudio.com/listener for privacy information.

Quick Tip: Getting Scrappy In Your Business Apr 10, 2020

Welcome to another quick tip episode!

This is where I share a quick tip with you each week that can help you grow your online business so you can have a bigger impact and increase your revenue in the process. I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.

Tune in for great business-building lessons that will make your business even stronger in the long run. Right now you need to listen, lean in, and build an even better relationship with your community.

We are in turbulent and uncertain times, but it’s abundantly clear that we need each other right now. We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind. Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love.

To find out more head to https://rickmulready.com/strategysessions.

See omnystudio.com/listener for privacy information.

How to Grow and Engage a Facebook Group w/ Jamie Sears Apr 08, 2020

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview. Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.

Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! On today’s show, Jamie shares practical tips and experiments she has done to better understand and engage such a massive community.

Her wit and genuine intention to provide value are really at the core of everything she does! We will find out how Jamie is listening to her community and what she is doing to act quickly and serve them in the best way she can during this current crisis.

We will discover how Jamie started with "crickets" in her group and now has a group with thousands of engagements a day. We chat about easy ways to get engagement in your community and how looking at data can help you learn about the patterns of your audience to better serve them.

Jamie breaks down seven types of posts that get the most engagement for her groups. If you feel like your group could use a boost and is not as active as you would like, you are going to walk away from today’s episode with lots of ideas for creating an engaged Facebook group that helps you grow your business.

I also wanted to let you all know if a new program I am offering. It will be an 8-week group coaching program with a members-only Facebook group designed with you and your business right now in mind. Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. In addition to myself teaching, you will also be learning from an amazing group of guest experts. This is limited to the first 50 people who join, so if you are interested head over to https://rickmulready.com/strategysessions to register.

On Today’s Show You’ll Learn:

How to use your Facebook group as a content resource
The challenge of adapting and creating relevant content vs using what you already pre-planned
Why you should be listening to your audience now more than ever
The importance of making money even when times are hard
How to create a ripple effect from your services
How to get out of panic mode to serve your audience
The importance of creating a work-life balance while working from home
Reasons you may want to break up your group into smaller ones to better serve a more niche audience
The seven types of posts to get engagement in your group
How to use Facebook’s algorithm to your advantage
Things you can do to turn around negativity in your group
How to determine if you should have a Facebook group right now or not

See omnystudio.com/listener for privacy information.

Quick Tip: How to Be a Better Leader Apr 03, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’ll be revealing how you can be a better leader.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/strategysessions

Atomic Habits by James Clear

See omnystudio.com/listener for privacy information.

Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff Apr 01, 2020

Today I’m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff. Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.

When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently he’s really dialed in his funnel by simplifying it, and he doesn’t do traditional “sales calls” to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate – and he’s going to break it down for you here how he does this!

You’ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. If you’re wondering about pivoting your offer and messaging and really leading with value and service during these times, you’re going to get a lot from this episode!

I’m starting a new 8-week group coaching program to offer support during these uncertain times, and you can register at https://rickmulready.com/strategysessions (available to the first 50 people who sign up).

On the Show Today You’ll Learn:

Madison’s thought process around his pricing and the tiers of offers available
The ways that his funnel has changed since joining Accelerator, and the steps we took to optimize and improve it
Why Madison doesn’t use the term “sales call” (and what he calls them instead)
The messaging he is using at this time, and the reason he feels it’s such an opportunity for businesses right now
What results he’s seen by trusting his clients, and the process, and offering a “good faith policy”
How Madison spends his days now that business is booming like never before

See omnystudio.com/listener for privacy information.

How To Be An Honest Marketer w/ Tarzan Kay Mar 27, 2020

In an effort to help you lead your business in these times, I’ve been bringing some great guests on the show, and today is no different. My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.

The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Today’s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way.

We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

What Tarzan is grateful for right now, and why she feels it is the perfect time for us step up and be authentic with our audiences
The messaging she’s been using, plus why she thinks online entrepreneurs are in a perfect position to help others right now
What true scarcity looks like – and what it isn’t
A breakdown of a recent launch of Tarzans that taught her many lessons
How she’s really been able to grow her business so quickly
What to remember if you want to show up in front of someone else’s audience

See omnystudio.com/listener for privacy information.

Mind Management Is As Important As Hand Washing w/ Kris Plachy Mar 25, 2020

In an effort to help you lead your business through these turbulent and uncertain times, not only do I want to share my own thoughts, but I want to bring you lots of different perspectives. Today you’re going to hear from my friend and former coach, Kris Plachy, a business and mindset coach for female entrepreneurs who generate 7-figures of revenue and above. Her coaching is relevant to any entrepreneur though, regardless of gender and revenue level, and I hope you get a ton out of this conversation with Kris!

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

What Kris is seeing from the entrepreneurs she works with right now, and the big shifts she sees happening
The four things that every leader needs to pay attention to at this time
The thought model, its 5 steps and how it applies to this situation we’re facing
Why making a plan (and sticking to it!) is so important for business owners
How the right partners and support community can make all the difference at this time

See omnystudio.com/listener for privacy information.

BONUS: Should You Be Selling Right Now? Mar 23, 2020

With the events that are happening around the world, I want to be showing up as much possible. That is why I’m bringing you this bonus episode today, to support you through these turbulent times we are all facing.

A lot of people are telling you what you “should” be doing right now, and I think it’s doing you a disserve. I’m seeing a lot of shaming happening around business owners selling their products and services now, but I’m going to reveal why I absolutely think that now is the time that you should be selling and serving your audience.

Like I mentioned last week, If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

A quote I found about fear that is so relevant today
Why it’s our responsibility to keep selling and serving our audience right now
The ways that business owners can be helping the economy at this trying time
How what you do right now will have a huge ripple effect on your future

See omnystudio.com/listener for privacy information.

We Have a Choice On How We Respond w/ Mel Abraham Mar 20, 2020

Today I have a longer episode for you instead of the shorter Quick Tip episode that usually publishes on Friday. I invited my close friend Mel Abraham onto the show to give his perspective on the current events that are happening, and what we can do as business owners to survive, and thrive, in these times.

In this conversation Mel and I cover a lot of topics, including what we both think of selling to your audience right now, the opportunities that exist for us entrepreneurs to help the economy, plus his tips for navigating your short-term finances, long-term planning, and much more.

Remember, like I said on the last episode, if you don’t know how to act or feel right now – it’s ok! You are not alone.

If you have a topic that you’d like me to cover on the podcast, as always please reach out to me by direct message on Instagram, @rickmulready.

On the Show Today You’ll Learn:

The pitfalls in trying to create someone else’s life and business
How to find the right message for your business right now
What doubts, fears and anxieties Mel has had recently, and how he reframed them into something positive
Why he feels that there is a “message inside the fear”
Mel’s best advice for short-term financial planning and long-term financial strategies in these turbulent times

See omnystudio.com/listener for privacy information.

Quick Tip: It’s OK Not to Know... Mar 18, 2020

Just last week I had my Accelerator live event, and I’m so grateful we came together as a group to discuss the challenges, and opportunities, that exist today. It’s taken me a few days to gather my thoughts about everything that’s going on in the world right now, but that live event reminded me that we’re all in this together, and we will get through these uncertain times and be stronger (and better) for it.

I wanted to record this episode to give you some ideas about how you can lean in even more right now and authentically serve your audience from a place of love and service. It’s not going to be easy, but I truly believe that together we’ve got this!

Look for more podcast episodes and daily Facebook Lives that I’ll be doing to talk more about the current situation we face, and to offer my support to each and every one of you any way that I can.

On the Show Today You’ll Learn:

How I’m feeling right now and the things I continue to work on personally
What your audience is looking for right now, and the opportunity that exists for each of us
The important things that you can control right now
My recommendations for how you can best serve your audience during these times, and how I am doing this

See omnystudio.com/listener for privacy information.

Quick Tip: Is Your Goal to Hit $1M? Mar 13, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking: is it your goal to hit $1 million in your business?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/quick-tip-simple-mindset-hack-for-when-things-arent-going-well/

See omnystudio.com/listener for privacy information.

5 Ways to Use Systems & Teams to Scale Your Online Business w/ Sarah Noked Mar 11, 2020

Today I’m excited to be talking about how to systematize your online business so that you can not only scale it, but also to be able to take time away from your business. The key though is for you to be able to do this and still generate revenue while you’re away – and not have everything in your business fall apart! Joining me to share her expertise in this area is Sarah Noked, who’s an expert in helping online business owners scale their businesses using things like automation, systems, processes and team building.

In this episode we dive deep into the 5 ways to use systems and teams to scale your online business, what a “virtual office” is, and why it’s a must have in your business. Sarah reveals the tools and strategies she uses in her own business, and so much more.

Regardless of where you are at in your business right now, I’m certain that you are going to hear something today that you can immediately implement into your own business so that you can take a step away – and still have it flourish!

My brand new live training on Facebook Pixels is happening March 23rd! This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. For all the details and to sign up, visit https://rickmulready.com/pixelworkshop.

I also have exciting changes coming for my next Accelerator Mastermind, and you can apply today at https://rickmulready.com/accelerator!

On the Show Today You’ll Learn:

What an Online Business Manager (or “OBM”) is and the important role this person plays in an online business
The reasons that being an OBM resonated so much with Sarah and how she got her start in the industry
Why a “virtual office” and systems are must haves for any online business, and where to start getting them in place
When Sarah feels is the best time to hire, and what’s holding back a lot of business owners from bringing on team members to support them
The power of automation and her favorite things to automate in her own business
What mindset is required to delegate and what to look for when hiring the right people for the jobs
How you’ll know when you’re ready to step away from your business and to take time away

See omnystudio.com/listener for privacy information.

Quick Tip: Facebook/IG Ads Setup - What's Working Right Now Mar 06, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with the setup of my Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/pixelworkshop

https://rickmulready.com/foundations

See omnystudio.com/listener for privacy information.

How She Did It: How to Sell $100K WITHOUT Ads w/ Nicole Burke Mar 04, 2020

What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel. What hold so many people from running ads though is the fear of losing money (and/or time!) and not having any results to show for it. Today’s guest is Nicole Burke, and you’re going to get a lot from her story of how she overcame this fear to run ads, and after figuring them out, she is now off to the races!

In addition to running a brick and mortar business called Rooted Garden, which she started with only $400 and grew it to 6-figures in just one year, Nicole is the founder of Gardenary, the online platform that connects beginner and learning gardeners with experienced gardeners through courses, workshops, and garden coaching. Most of our conversation focuses on this business, and how Nicole grew it to over 6-figures as well, without the use of ads and by using super smart organic strategies, especially on Instagram.

Now that Nicole has shifted her mindset on paid ads and is seeing great success by using them, the sky is the limit for her and I’m so excited to be sharing this conversation with you today. I hope you can use these lessons to grow your business, and let us Nicole and I know how the strategies she revealed work for you!

Be on the lookout for my brand new live training on Facebook Pixels that is happening on March 23rd. This workshop is more for someone who is basic to intermediate, not advanced, and you won’t want to miss what I have to teach in this one. To stay in the loop, make sure you sign up to my email list at https://rickmulready.com/, and I’ll also be announcing some big changes to my Accelerator program kicking off in April!

On the Show Today You’ll Learn:

How Nicole fell in love with backyard gardening, and then created a business around it
Why she moved to the online space, plus the pivotal role that Instagram played for her
The big vision that Nicole has created for her life and business, and the way she is working backwards to achieve it all
How she was able to go from a launch that generated just three sales to filling 35 spots in her membership in just a short period of time
What she is doing to manage a business professional and personal life, while moving towards her long-term vision for the companies
Four key strategies that Nicole has used to build her online community intentionally, including one powerful Instagram strategy that you’re going to want to give a try
The challenges and limiting beliefs she faced in running Facebook ads and the way that Nicole has overcome them (with great success)!

See omnystudio.com/listener for privacy information.

Quick Tip: What’s Working (Video FB/IG Ads) Feb 28, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing what’s working right now for me with video Facebook and Instagram ads!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/join4x

https://www.facebook.com/rmulready/

See omnystudio.com/listener for privacy information.

How to Create Bonuses that Make People Say YES to Your Offer Feb 26, 2020

We’re going to get super tactical today, as I’ll be walking you through the formula for creating bonuses for your programs! This is the exact process that I use to come up with bonuses for all of my programs, and I’ve had great success for many years implementing it.

I’ll be sharing examples that will help guide you through each step of the way, including a real-time example of what I’m doing right now for the bonuses I’ve put together as an affiliate for Brandon Lucero’s Video 4x Effect program.

One of the bonuses that I’m so excited about is a two-day live event here in San Diego with some of the biggest names in the online business space that I’m offering for free to anyone who enrolls in Brandon’s program through me, and I talk about the thought process I used for it in this episode.

So are you ready to create bonuses for you offers that will get people to buy? Here we go!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live! It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

How I use bonuses to overcome the most common objections we get as online entrepreneurs from our potential customers
Why it’s so important for you (or your team) to be tracking feedback from your target audience
What I mean by “prepping somebody for your offer” – and how to do it the right way
The different types of bonuses you can offer, and the reasons why whatever you decide on absolutely must be relevant to your paid offer
The number of bonuses I recommend you use, plus what can happen when you offer too many of them
How you can repurpose previous content to make the process of creating bonuses easier, and so much more!

See omnystudio.com/listener for privacy information.

Quick Tip: What If Business Success Was Inevitable? Feb 21, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m asking the question: What if your business success was inevitable?

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://thelifecoachschool.com/podcast/303/

See omnystudio.com/listener for privacy information.

How She Did It: Teacher Entrepreneur Jamie Sears on Creating a 7-Figure Business Feb 19, 2020

Today you’re going to hear a conversation I had with an Accelerator Mastermind student, and brilliant entrepreneur, Jamie Sears. Jamie creates resources, training and courses for teachers, as well as teacher entrepreneurs, and she’s learned so many valuable lessons of the past few years that I knew I had to bring her on the podcast to share them with you.

Jamie reveals how she turned a hobby into a super successful business, and the mindset shifts she had to make along the way that contributed to her doing this. We look at how she has completely changed the way she thinks about paid advertising, the way she grew her email list from 6,000 to 36,000 people over the course of just one single summer, her process for creating content, and so much more.

Jamie is a great example of someone who has committed to doing what’s hard in business, and not just the easy stuff, and it’s really paid off and allowed her to stand out in her niche. I really think you’re going to get a lot out of this talk I had with Jamie!

As you’ve been hearing about on this podcast recently, Brandon Lucero’s 6-part video series is now live! It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

What Jamie offers her audience, and the motivation behind it all
The beginnings as a hobby, and how she realized it could be a viable business
The way her mindset around paid advertising has changed – and why it’s something she can’t afford not to do
What Jamie did to make email marketing work for her when she created her first mini-course
Why she says that 2018 became the “Year of Content” (and what this looked like for her)
How Jamie has built a business around her life, and the role that getting more support and investing in a team has played in this
And more!

See omnystudio.com/listener for privacy information.

Quick Tip: How to Break Through the Noise and Create Demand Feb 14, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m joined by my special guest Ashley Shaw, and we’ll be talking about how to break through the noise and created demand for your products and services!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://rickmulready.com/how-to-create-powerful-content-w-brandon-lucero-part-ii/

https://ashleyshaw.ca/

https://www.instagram.com/theashleyshaw/

https://rickmulready.com/30k-a-month-ashley-shaw/

See omnystudio.com/listener for privacy information.

How to Create the Most POWERFUL Content You’ve Ever Created w/ Brandon Lucero (Part II) Feb 12, 2020

If you listened to last week’s episode, you heard the first part of a two-part mini-series featuring my friend Brandon Lucero. I have a feeling you’re going to love this one too, because today Brandon is diving deeper into how to create content that not only attracts and resonates with your target audience, but gets them to take action.

We all know the online business space can be crowded, but what Brandon reveals will help you create content that really stands out. It will allow you to build a following that connects with you on so many levels, and one that ultimately wants to support you and your business.

Last week Brandon talked about where online marketers are going wrong with the content they create and share, and this week’s episode is tactical. He’ll be offering the solutions to the common issues that exist, and shares how to create the most powerful content that you’ve ever created in your business.

As I’ve been talking about, Brandon has a 6-part video series being released soon, February 19th, that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

Why focusing on just the results you provide, your skills and your zone of genius isn’t enough today
What’s really happening if you have a message, but no sales…
The big switch that Brandon made in 2018 that changed everything for him (and resulted in his company generating $1.2 million in just 8 months)!
How to effectively use connection videos, and an example of how one of their clients did it
More ways that you can start using thought reversal in your business today
Why just being “vulnerable” isn’t connecting, how to get into alignment with your messaging, and so much more!

See omnystudio.com/listener for privacy information.

Quick Tip: Disabled Facebook Ad Account, What's Going On? Feb 07, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m letting you know all about what’s going on when your Facebook ad account has been disabled.

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/4x

https://rickmulready.com/the-new-generation-of-content-w-brandon-lucero-part-i/

https://www.facebook.com/business/learn

https://www.facebook.com/business/help

See omnystudio.com/listener for privacy information.

The "New Generation" of Content w/ Brandon Lucero (Part I) Feb 05, 2020

As I mentioned on the previous two episodes, I’m going to be spending a lot of time over the next while talking about how to create content that not only attracts and resonates with your target audience, but also gets them to take action. In fact, this is something I’m working on myself, and I’ll be sharing case studies and experiences from my own business, as well as conversations with experts like today’s special guest. This episode is the first part of a two-part mini series with my good friend, content and messaging expert Brandon Lucero.

You’re going to hear the reasons why “how-to” content is only going to get you so far in building your online business right now, and Brandon refers to the new period we are entering as the “new generation” of content.

Brandon is going to reveal how to avoid being boring with your content, and he shares examples of how he is doing it, as well as others who are building massive brands and businesses online (without releasing any “how-to” content).

He explains what should be the foundation of your content strategy, the four things content should be doing for your business, and you’ll get a sneak peek into the exciting second half of our conversation that will be airing next week. You’ll want to tune into that one too, because I’m not exaggerating when I say that it is probably one of the very best episodes I have ever recorded for the podcast!

Brandon has a 6-part video series being released February 19th that I want to encourage you to sign up for. It’s called The Content Revolution, and it’s not only helpful, and informative, but it’s actionable! To register for free, go to https://rickmulready.com/4x.

On the Show Today You’ll Learn:

What is so unique about what Brandon does, and why you’ll want to pay attention to what he has to say here
How and why his company has shifted the way they do content and messaging over the six months
The way that thought reversal and the other techniques Brandon uses can help you stand out in your niche too
Why he says that your messaging is everything…
What the “Circle of Content” involves and the four things that content should always be doing
How to tell when it’s time to change your messaging, what happens when you focus on your values and core identities, and so much more!

See omnystudio.com/listener for privacy information.

Quick Tip: How to Get Over the Fear of Being On Camera Jan 31, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera!

Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!

Let’s jump into it...

Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

Blast from the Past: Jasmine Star's Facebook Video Ads Case Study Jan 29, 2020

For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star.

Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business.

Even though this conversation was recorded almost 3 years ago and newer apps and tools have come out since then, the concepts Jasmine talks about are still very much relevant today.

This episode today goes along well with a series I have coming soon, where I’ll be looking at how to create content that not only resonates with your audience and attracts them to you, but gets them to take action!

I’m giving myself a challenge starting February 1st, 2020, called The 60-Second Video Challenge. For the month of February I’ll be recording daily videos in order to get more comfortable in front of the camera doing videos, and I’d love for you to join me. To take part all you have to do is post your daily video on Instagram Stories, tag me (@rickmulready) and use the hashtag #MulreadyVideoChallenge. I’ll be choosing a winner at random at the end of February to win an awesome prize, and everyone taking part in this challenge is sure to greatly improve their video presentation skills – while having fun!

On the Show Today You’ll Learn:

How (and why) Jasmine always approaches her ads with the creation process in mind

What she considers to be the “holy grail” of an ad
Why it’s important to watch Facebook algorithms changes - and the big trend she is seeing at this moment
How she personally responds to each comment she receives on social media – and why she’s really doing this
What to consider when trying to decide on the production quality of video to use
How you can use topics being discussed in other niches to customize your own ad content

As you’ll hear, Jasmine is now very intentional with everything she does, but she wasn’t always that way. It was interesting to listen to her talk about her journey, because it’s when she did get highly strategic and focused that things really took off for her with her business.

See omnystudio.com/listener for privacy information.

Quick Tip: How to Create an Awesome Customer Experience Jan 24, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience!

Let’s jump into it...

Links & Resources Mentioned:

http://rickmulready.com/convertkit

https://www.bonjoro.com/

https://bombbomb.com/

https://shopboxfox.com/

https://kajabi.com/

See omnystudio.com/listener for privacy information.

Strategy Session: 90-Day Biz Building Plan w/ Lisa Richey Jan 22, 2020

For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key takeaways for her.

Lisa Richey is the founder of Manners To Go, which teaches children the proper manners and etiquette they need to succeed in life. Lisa current offers a curriculum for teachers and schools, as well as a certification program.

At this time the certification and licensing side of her business is doing really well, so she wanted to focus her hot seat on the education side of things. We helped Lisa map out a strategy for the next quarter to really get the ball rolling by building her email list and generating more sales of her curriculum bundles.

As you’ll hear in this episode, Lisa walked away from the hot seat with a very detailed strategy, and a step-by-step process for what she needs to focus on over the next 90 days, and beyond. This is really a discussion about what you should (and shouldn’t) be spending your valuable time on, along with practical strategies that you too can use for your next launch!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

Lisa’s past experiences running ads and a common mistake she made that affected her results
What to make sure of when you’re defining your target audiences
How to start growing your email list, and the three things to remember when creating your lead magnet
A strategy I recommend she use for running her Facebook and Instagram ads, and why I believe Pinterest needs to be part of her organic and paid strategy
How a solid strategy using video can do more than just help Lisa gain awareness
Why launching with a live webinar, and optimizing it first, is important to do before even considering moving to an evergreen one
A launch checklist that you can use for your next launch, plus what to focus on and what can be left until later in the process
The most important emails to focus on (and this may surprise you…)

See omnystudio.com/listener for privacy information.

Quick Tip: Your Facebook/IG Ads ONE Thing... Jan 17, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/targetingworkshop

The ONE Thing by Gary W. Keller and Jay Papasan

https://rickmulready.com/improving-your-facebook-ad-targeting/

https://rickmulready.com/quick-tip-waityou-are-targeting-these-lookalike-audiences-right/

https://rickmulready.com/facebook-ads-targeting/

See omnystudio.com/listener for privacy information.

How to Be a Guest On Podcasts in 2020 Jan 15, 2020

Today I want to dive into a topic that I think is such a critical piece of growing an online business. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…

So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand.

Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well!

The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What you need to always lead with when approaching podcast hosts about being on their show, and what to do before you even reach out
One of the best pitches, word for word, that I’ve even gotten from a prospective guest
How case studies can be effectively used and the ways I’ve implemented them
An Instagram DM video strategy that shows the host that you’re going above and beyond the typical email pitches they receive
Other incredible insights from the top online business owners in the industry!

See omnystudio.com/listener for privacy information.

Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads Jan 10, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/adtargetingworkshop

See omnystudio.com/listener for privacy information.

[Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon Jan 08, 2020

Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.

Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!

She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.

Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.

I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How Kate got into the race car business, after getting her degree in interior decorating and working in architecture for 7 years
What really opened her eyes to the amazing opportunities available in the online space
The lessons Kate took from a previous “failure” and the ultimate dream she has for her online business
What the process of launching her first course looked like, and why she says that creating it was the “easy part”
The way she pivoted to offering a membership program, what her first webinar experience was like, and the way she upped her Facebook ads game for the second one
All the stats from her webinar, including ad spend, cost per lead and her insane conversion rate
What to consider when determining what audiences to target and messages to use with them, plus the challenges Kate faced in her marketing to her own niche
How Kate is continuing to build her email list in order to achieve even more success this year

See omnystudio.com/listener for privacy information.

Quick Tip: The FASTEST Way to Grow Your Online Business Jan 03, 2020

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m sharing the FASTEST way to grow your online business.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/livestream-launch-formula/

See omnystudio.com/listener for privacy information.

How to Win With Facebook & Instagram Ads in 2020 Dec 23, 2019

This has been a massive year of growth for the podcast, and I first want to thank you for this! I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity!

In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for.

As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What’s happening to the prices of ads, and why you should still continue to be investing in them (no matter what!)
The reasons that we need to have a “mobile first mentality”, especially with Instagram Ads
Ways to be using live video in your advertising, and one area that presents a huge opportunity for advertisers next year
What you need to be aware of in terms of Campaign Budget Optimization in Q1 of the new year
Why I think that Instagram will continue to become more important from an advertising perspective, plus what we’ve been seeing from our Instagram placements
How an increased focus on your messaging will help you reach your target audience more effectively, why simplification is key for your ad campaigns, and more!

See omnystudio.com/listener for privacy information.

Quick Tip: 7 Areas of Your Business To Focus On In 2020 Dec 20, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/brandon-lucero-thought-reversal/

https://rickmulready.com/30k-a-month-ashley-shaw/

See omnystudio.com/listener for privacy information.

How to Create Your "Perfect Week", w/ Craig Ballantyne Dec 18, 2019

Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula.

Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too.

In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do.

He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that?

Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it!

This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

Why Craig now says that his first book, The Perfect Day Formula, was the “wrong book” to write
The reasons that readers are liking his new book the most out of all the ones that he’s written
Some rituals and routines that can lead to you being more present with the people you love
What are “non-negotiables” and how to honor them in your own life
The ways that just 15 minutes can make all the difference for you
How the book writing process for Craig’s latest book differed from his earlier ones, and what he did this time to make it dramatically easier and quicker to publish
What happened to his life when he started applying what he calls the “Billionaire Time Matrix”
The 3 foundational habits of a perfect week, why he created the “Blackout Game”, and much more!

See omnystudio.com/listener for privacy information.

BONUS: How to Get More Done In Less Time w/ Neill Williams Dec 16, 2019

Are you looking to accomplish more and see bigger results in your personal life and business, but in less time? This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode.

Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world. Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done. She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener.

In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!

There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month. You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day. Also, it’s not hard work and hustle that will generate the results you want to see.

I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it. So are you ready to get intentional about your life and see what happens when you do? Let’s do it!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The questions that Neill asks herself to determine what are the real priorities in her life
How she came to the realization that it was ok to make herself a top priority
What to do if you’re not sure where to spend your time each day
Why you’ll want to be curious and experiment, plus the importance of being 100% focused (without distractions)
Why more structure will actually give you more freedom, despite this concept sounding counterintuitive
The way Neill schedules white space into her calendar and how a change in environment can supercharge your creativity and productivity
What’s holding people back from making the necessary changes and why it is possible to still create results with lower vibrational energy

See omnystudio.com/listener for privacy information.

Quick Tip: Pros & Cons of Boosting Posts Dec 13, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m giving you the pros & cons of boosting posts.

Let’s jump into it...

Links & Resources Mentioned:

https://www.rickmulready.com/training

See omnystudio.com/listener for privacy information.

How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw Dec 11, 2019

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.

You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers.

Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day.

I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing
What her business looked like at the start of 2019 and why she decided to move to a membership model in the Spring of this year
The way she introduced higher tiers of her membership and what she’s done to sell it while building her email list and audience
The changes Ashley has seen since joining Accelerator this past July and how she realized that success wasn’t about just doing “more stuff”
How she’s using video to build her audience and email list, and what happened when she began emailing that list on a regular basis
What her team looks like now and what she’s doing to continue scaling her business - while working less!

See omnystudio.com/listener for privacy information.

Quick Tip: You Are Responsible TO Your Students, Not FOR Them Dec 06, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them.

Let’s jump into it...

Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

Overwhelmed In Your Business? You’re Not Alone, with Greg Hickman Dec 04, 2019

My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that really caught my eye, and it’s something that I’ve felt and experienced in the recent past.

Today you’ll hear me read Greg’s entire post, and what he said is something that doesn’t get talked about enough. This is a wide-ranging conversation on what it’s really like to build and grow an online business, and we reveal it all in this episode.

We talk about things like why’s it’s actually ok to feel overwhelmed, and how the problems and challenges that you face in business won’t magically disappear as you grow your business.

Greg shares what happens when you let someone else’s definition of a “successful” business guide your actions, and how you don’t always need to be climbing a mountain and playing the comparison game with others.

This conversation is one that might happen over coffee, or behind closed doors, but not openly on a podcast. We both share our experiences and I think it’s going to provide a lot of value to listeners, which is why I wanted to bring this episode to you today.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What Greg’s evolution as an entrepreneur has looked like to date, and why you can pivot after being known for one thing for so long
The fears and hesitations that he faced with his pivot, plus what told him he was on the right path after he made it
Why it’s so important to define and strive for your own version of success, not someone else’s
The reasons he broke and remodeled his business, and the important lessons he learned from this process
The power of keeping your business simple versus complex
Why Greg feels that it’s not possible to focus on profit and growth at the same time
Feeling overwhelmed is normal (think long-term when it comes to business)

See omnystudio.com/listener for privacy information.

Quick Tip: How to Set Yourself Up for a Productive Day Nov 29, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/craig-ballantyne-instagram-selling/

https://rickmulready.com/craig-ballantyne-instagram-stories/

See omnystudio.com/listener for privacy information.

How to Overcome the Limiting Beliefs that Are Stopping You, with Dr. Shannon Irvine Nov 27, 2019

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a couple of times to really grasp what she reveals here, but trust me, it’ll be worth it.

As you’ll hear, Shannon is the ideal person to have this discussion with. As she earned her PhD, she discovered that our brains are able to change, and that we can actually hardwire new ways of thinking, acting, and being. When she dug into this internal work and combined it with the strategies she had been relying on for years, she was finally able to integrate her life and her business. She now is able to take time away to spend with her kids, increase her impact through my nonprofit, Mosaic Vision, and grow her revenue.

The best part is that it’s not that difficult to remove the mental blocks that are holding you back, and in this episode Shannon provides tactical tips and action steps you can start taking today to do this, along with access to her free daily brain priming audio series – that just takes minutes a day!

In this episode we cover self-worth, our subconscious, money beliefs and the science behind what makes someone successful, in whatever way you define success. What Shannon shares today shows that it all really comes down to the realization that we are the creators of our thoughts, and we really do have the choice to get where we want to go.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The inside-out approach that will get you off the “hustle treadmill” – for good
Why we shouldn’t be placing our self-worth in our businesses, and each of our experiences with this
How long it takes to reprogram your subconscious (the answer will probably shock you!)
What Shannon sees as the single biggest challenge that entrepreneurs face today, and how a simple reframe can make all the difference with it
The four steps to take to remove limiting beliefs
Fascinating examples how musicians, athletes and entrepreneurs can rewire their brains for maximum performance and success
How to use a bridge process, and reverse-engineering, to get from brand new entrepreneur to 7-figure earning, or wherever you want to be

See omnystudio.com/listener for privacy information.

Quick Tip: Do You Know How “Healthy” Your Business Is? Nov 22, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is asking the question, do you know how “healthy” your business is?

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

See omnystudio.com/listener for privacy information.

Defining YOUR Version of Business (and Life) Success, with Mel Abraham Nov 20, 2019

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a best-seller author, a coach and a consultant, but he’s so much more. Although Mel is an expert in entrepreneurial finances and building wealth, in this episode he’s focusing on something that he hasn’t really talked about publicly before – how he’s beating cancer.

I recently invited Mel to speak to my Accelerator Mastermind group at our retreat in San Diego, and a few minutes before he was set to start I asked him if he would be willing to talk about everything he’s gone through recently with his health, and the lessons that he’s learned along the way.

Mel and I often discuss business and life, and one of the things that has impacted me the most is how he’s rebalanced his priorities due to the cancer diagnosis, and you’re going to hear how he’s done that today.

This is really a story about how Mel’s starting life with a clean slate, and the way he’s decided to do what makes him truly happy. I want to make sure that you (and myself), are setting our own definition of success too, just like Mel has.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How Mel first realized that something wasn’t right with his health and that he needed to get checked out right away
His mindset after receiving the cancer diagnosis – plus how it literally changed his very existence
Why he and his wife put a team together, and the steps they took to fight it head on
The way that Mel learned it’s really ok to ask others for help and to be vulnerable
What he’s adding back on his plate, and the things he’s not pursuing anymore, as he liberates himself from the stresses of life and business and focuses on experiencing joy
Mel’s framework for creating a “wealthy” life that isn’t just abundant financially
The greatest business lesson he ever learned from his then 6-year old son
And much more!

See omnystudio.com/listener for privacy information.

Quick Tip: Facebook/IG Ad Stats Deep Dive (Part 2) Nov 15, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it... Links & Resources Mentioned:

https://rickmulready.com/facebook-ads-deep-dive/

https://rickmulready.com/facebook-attribution-window/

https://rickmulready.com/comparing-stats-is-a-disservice-to-your-business/

See omnystudio.com/listener for privacy information.

How to Create Massive Pre-Launch Buzz with Facebook/IG Ads Nov 13, 2019

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. I wanted to share part of this conversation with Amy here today, because we covered a lot of things that could not only help you launch, but also build your email list year round, lower your ad costs, and a whole lot more.

You’ll hear actual strategies that both Amy and I have used in our businesses to make the best use of this critical pre-launch phase, including some beginner and advanced strategies for you to try implementing in your own business.

What Amy and I talk about in this episode isn’t rocket science. It’s really all about focusing on the basics when it comes to running Facebook ads and launching your new course or program. The people who are willing to be patient and that stick with these basic principles are the ones who will be rewarded in the end!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What Amy does (and her mindset) during her own pre-launch phase and the benefits of focusing on this specific time period
Ways to use video to create content, add value and overcome objections, plus the objective to use and what to optimize for when running ads to your video
What type of videos are working best for marketers as Facebook ads (and why polished and scripted isn’t always better)
How to use ads to build your email list and attract your ideal audience for your launch, plus why a longer pre-launch period can pay you huge dividends
The power of a pop-up Facebook Group during pre-launch, and what I’ve done to attract the right people into mine
The reasons that it helps to be consistent with your Facebook advertising at all times, and not just when you’re preparing to launch

See omnystudio.com/listener for privacy information.

Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I) Nov 08, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive.

Let’s jump into it... Links & Resources Mentioned:

https://rickmulready.com/livetraining

https://rickmulready.com/facebook-attribution-window/

See omnystudio.com/listener for privacy information.

The Secret to Improving Your Facebook/IG Ad Targeting & Copy Nov 06, 2019

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away!

This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this.

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer. If you’re already doing something like this in your business, or you implement what I share in this episode, let me know over on Instagram, @rickmulready!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How each group of your customers will require a different conversation (and why not changing your messaging is a lost opportunity)
Why you’ll want to remind each group of people of the transformation that is possible with your product or service
What I’d recommend doing to set these segments up in Facebook Ad Manager
An example of this exercise in action, in my own business!

See omnystudio.com/listener for privacy information.

Quick Tip: How to Allocate Your Facebook/IG Ads Budget Nov 01, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to allocate your Facebook/IG ads budget.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/livetraining

See omnystudio.com/listener for privacy information.

How I Did It: LiveStream Launch Formula Oct 30, 2019

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a traditional video series to launch, where I scripted and recorded the vidoes over the course of a few weeks, but to be honest I could not have hated that process more (even though it was effective and we helped a lot of people with it)! So I decided to combine these two types of launches last year, but with a twist. I created what I call the LiveStream Launch Formula, which I will be sharing with you today.

The first time I used the LiveStream Launch Formula in early 2018 it was so successful, and I had so much fun, that I just knew I had to try it again late last year. Both of these launches ended up being some of the biggest ones I’ve ever had, so today I wanted to teach you how you can use the LiveStream Launch Formula in your own business.

In this episode I’m going to share the framework I use, the big lessons and takeaways I’ve learned from doing it, the results I’ve achieved, and a whole lot more.

So if you’re looking for a new way to launch, I hope you find value in what I have to share today. Don’t hesitate to put your own twist on things though, and as always, keep testing and see what works for you on your next launch. Good luck!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How I used a pop-up Facebook Group to generate engagement and excitement, while making sure I controlled who would be allowed in it
The 3 different offers I made to get people to register for the live video series
Why I recommend you work backwards when planning a launch, starting from the cart close date (plus the way that I do it)
A big mistake that I made the first time I used the LiveStream Launch Formula, and how I fixed this going forward
The structure of each live training, and the ways that I created an open loop for participants to want the next one
What to remember when offering an upsell, and the results I got from mine
Two key things I did during the cart open week that could help your next launch
A breakdown of the stats, including return on investment, cost per lead and the highest earnings per lead number I’ve ever gotten from a launch
The two most successful ad campaigns I ran for the launch, and what didn’t work that well

See omnystudio.com/listener for privacy information.

Quick Tip: Why Comparing Stats Is a Disservice to Your Business Oct 25, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I look at why comparing stats is doing a disservice to your business.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/livetraining

See omnystudio.com/listener for privacy information.

How to Increase Sales By Understanding Your Buyer’s Journey Oct 23, 2019

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I wanted to talk about it today.

This is something I recently took my October mastermind group through, and it opened up a lot of eyes…

Frankly, the customer journey isn’t something that a lot of people teach, but I can tell you that it is a major reason why people aren’t converting leads to sales in their businesses.

On this episode I’m going to break it all down for you and simplify everything, and after listening, you’ll see why your offer most likely isn’t the problem if you’re having trouble getting sales. What I share with you today will help give you better understanding of your customer’s journey, and why it’s so important to your success!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What understanding your customer’s journey will allow you to start doing in your business
The 5 different stages of awareness and how they each apply to your business
Why you should be taking the time to build awareness, rather than going immediately to the next step
Content and marketing strategies to implement at each stage of the process
What needs to happen after a buyer purchases from you
How I reverse engineer the customer journey starting with my end goal in mind
A “real life/hypothetical” example of someone’s customer journey that demonstrates these principles in action

See omnystudio.com/listener for privacy information.

Quick Tip: Facebook/Instagram Ads Getting Disapproved? This Might Be Why… Oct 18, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I look at why your Facebook ads may be getting disapproved.

Let’s jump into it...

Links & Resources Mentioned:

https://www.facebook.com/policies/ads

See omnystudio.com/listener for privacy information.

Strategy Session: From Confusion to Clarity, with Amanda Genther Oct 16, 2019

Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. Amanda is in a bit of a transition phase, as she’s trying to decide which direction to go in next in her business. As you’ll hear in this episode, she’s got no shortage of options to consider!

Amanda breaks down each of the paths she could go take next, including focusing a course that she’s launched in the past, growing her membership site, restarting her “done-for-you” services work with individual clients, and she has even thought about designing templates for her clients.

Of all of the options that Amanda is considering, there are definitely ones that I like better than the others, and I give her my thoughts on each. One of the options is something that could be considered “easy money”, but it’s not what is going to move the needle for what Amanda really wants to do long-term, so I share with her what I would do instead, complete with a detailed launch strategy to set herself up success.

By the end of this call Amanda commits to this strategy, and I believe that by committing to just one thing and really focusing on it, that’s when things are going to completely change for her and her business. If you are an entrepreneur who isn’t sure which way to go next, what I cover today can help give you clarity as well going forward.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How Amanda’s course launches to date have fared, complete with revenue breakdowns, pricing strategy, webinar stats and more
What blocks she has around launching her online program, and how it’s been contributing to the confusion she’s felt
How her membership site has done to date, the simple launch strategy she’s used for it, and the feedback she’s been getting from her members
The way that Amanda’s one-on-one client work is holding her back, even though it looks to be “easy money”
What is the number one problem her audience is having with sales pages, and an upsell that she could offer them to help solve it
Why I feel that Amanda doesn’t need to just talk about sales pages (it’s ok to pivot!), and what she can do to easily overcome the two main objections that buyers will have
Who she’s targeting now with her lead generation campaign – and the amazing results she’s getting!
Amanda’s exciting launch plans for next month, plus the tweaks and changes I would suggest to make it even better

See omnystudio.com/listener for privacy information.

Quick Tip: Facebook/IG Ads Freak You Out? Do This... Oct 11, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is for you if ads freak you out. It’s time to geek out on data!

Let’s jump into it... Links & Resources Mentioned:

https://rickmulready.com/retiring-the-art-of-paid-traffic/

See omnystudio.com/listener for privacy information.

How to Be an ‘Entrepreneur With Impact’ Oct 09, 2019

If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since the birth of my daughter in December of 2018, which I’ve talked a lot about recently. I felt like I was doing you all a disservice by teaching only one piece of the puzzle, and building a truly impactful business requires a lot more than just Facebook and Instagram ads (although they are still an integral part of it all)! It’s easy to overlook the other critical things that are needed, like having the right mindset, getting organic traffic and building out a team, to name a few. It’s for this reason that I have created what I call the “Impact Entrepreneur Framework”, which is made up of four stages, or systems, of an impactful business. When you’ve mastered each of these four systems within the framework, you’ve got a business that makes a lot of money, is profitable and truly makes an impact on a ton of people! I’m going to break down this framework for you today, and if you’re a visible learner like I am, I’ve created a diagram of the framework that accompanies this episode, and you can find the link to download it at https://s3.amazonaws.com/RickMulready.com/Accelerator/impact_framework_092719.pdf Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How I’ve used this framework to hit 7-figures in my business, and why I want to share it with you today
What makes up the identity stage and why it starts with having a holistic understanding of your audience
The reasons that I believe positioning should make up the foundation of your marketing system
Why the sales system is the most important system of them all – and the elements that make up a successful one
The biggest challenge and mindset hurdle that I had to overcome in order to scale my business
The real problem with having multiple offers and chasing “bright shiny objects”
When you should start documenting your standard operating procedures (hint: it’s right now if you haven’t begun already)!

See omnystudio.com/listener for privacy information.

Quick Tip: What’s Your ‘Special Sauce’? Oct 04, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is looking at what’s your “Special Sauce.”

Let’s jump into it...

Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

Why I’m Retiring “The Art of Paid Traffic” Oct 02, 2019

This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. I suddenly got super-clear on what I really want to do in my business, including who I want to help and the kind of impact that I’m here to make.

As you’ve heard me say many times on the podcast, Facebook and Instagram ads are just one part of growing and running an online business, but I’ve been actively learning, implementing, testing and mastering many other elements to it. By not sharing what has helped me, in addition to just paid advertising, would be a major disservice to you.

I’m here to show you the complete picture for growing a profitable and impactful online business, and to do this, I’ve decided to change the name of this podcast. Yes, you read that right! The Art of Paid Traffic is officially going into retirement, in order to make way for something a little more all-encompassing. You have nothing to worry about though, as I’ll be running through what this all means for you (and me!) in this episode.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The role that paid traffic played in building my online business, and why I still feel Facebook and Instagram ads are very relevant today
The other essential pieces of the puzzle that are needed to build and grow a business with impact
What this change is and isn’t, and what you can still expect to get each week from the podcast
Why now is the ideal time to do this, and the reasons that I’m ok with the potential risks in making this pivot
How I feel about this transition and the lessons you can take from my decision to make it
The importance of never losing sight of your “Why”, and what feeling fear really means for you on your journey

See omnystudio.com/listener for privacy information.

Quick Tip: 5% - Are You Doing This To Move Your Business Forward? Sep 27, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about the “5%” – are you doing this to move your business forward?

Let’s jump into it...

Links & Resources Mentioned:

https://www.instagram.com/rickmulready/

https://rickmulready.com/facebook-attribution-window/

Traction by Gino Wickman

See omnystudio.com/listener for privacy information.

Strategy Session: How to Increase Revenue by $25K/mo with Jasmine Shea Sep 25, 2019

For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her business.

Jasmine Shea is the founder of Your Dinner Is Planned, the easiest and most affordable way to cook healthy dinners for your family. Her thriving online membership brings brand-new, healthy recipes to its members each week, along with organized and portioned grocery checklists, and much more.

Jasmine is very active on Instagram, and right now she is doing her launches on that platform. She’s been launching quarterly, where the doors have been open for 3 days, and then she builds a waitlist for her membership. Very recently she closed the cart on a $1 trial where new members get access to her content for 7 days, and she signed up 218 new members, with an impressive 74% of those people staying on for full payment after the 7-day trial.

Jasmine’s launches have been consistent, as last quarter she saw 206 new members join, but her top priority now is getting new members and seeing a significant increase in these numbers the next time she launches. We also talk about some other priorities for her, including how she wants to enhance her customer experience, and further improve her already strong retention numbers (and lifetime customer value).

As you’ll hear, there is a lot that Jasmine is doing right at the moment, and she really knows her numbers. I’m going to be recommending some strategies that she can try that will help her reach her goals faster though, including a new way that she can launch monthly, instead of quarterly, without the launch process taking up all of her time and being stressful and overwhelming.

At the end of the episode I detail the next steps for Jasmine, and she’s already working on integrating the strategies that we talk about here. She’s an action taker, and I have no doubt that she’ll continue to test and tweak her strategies, and the results will follow. My hope is that you too can gain valuable insights for your next launch from this strategy session!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019, which is just a few short days away. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

A breakdown of Jasmine’s current numbers, including the churn rate for her membership, her average lifetime customer value, and how she looks at deciding on an ad budget to acquire new customers
Why she switched to the $1 trial launch using Instagram, after previously running Facebook ads to cold traffic
How Jasmine’s content to members is currently delivered, and a breakdown of her Instagram strategy and pre-launch phases
A video strategy that I recommend where she can use what she already has created to leverage Facebook and Instagram targeting
What offers Jasmine could use for her re-targeting ads
A rundown of her ideal customer, “Katie”, and some additional ways that I think she can reach her (including lookalike audiences she can create and ways to test different audience sizes)
What a simplified monthly launch strategy could look for Jasmine and how I think it could help her achieve her vision for the company and her brand
Which audience I feel Jasmine should start focusing at this time, and the next steps for her to take - with deadlines!

See omnystudio.com/listener for privacy information.

What’s Facebook’s Attribution Window & Why Is It Important? Sep 20, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook’s Attribution Window and why it’s important.

Let’s jump into it...

Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

How to Make Facebook & Instagram Ads Easy... Sep 18, 2019

Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over this fear, it will allow you to gain traction and scale your business so much more quickly, like it did for my business when I started years ago.

What I’m seeing is that people either aren’t even trying to use Facebook and Instagram ads, or they’re giving up on them too soon, but trust me, they do work if you’re patient and you allow the algorithms to do what they’re supposed to do!

As you’ll hear in this episode, it’s the people who are willing to try running ads and constantly test them (and then test them some more) who are going to win…

What I am doing today is taking the mystery out of what makes successful Facebook and Instagram ads, and this is an episode that you’ll definitely want to go through more than once. Dive in, apply the strategies that I share, take action and start testing, because Facebook and Instagram ads really aren’t “hard!”

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The right mindset you need to have and approach you’ll need to have in order to get the most out of your Facebook and Instagram campaigns
The importance of doing the upfront work, then following the steps in order, in an “algorithm friendly” way
What getting clear on your end goal will allow you to do, and a case study of a student of mine who effectively implemented her ads strategy this way
Why you’ll need to understand your target audience, and sub-audiences, and how to begin speaking with them
How to find your target audience on Facebook and the tools I recommend to do it
Specific questions you can begin to ask yourself that will set your campaigns up for success
A walkthrough of the campaign set ups, and what to consider in terms of objective, optimization, budget and more
A simple trick that you can use for your messaging (even if you “suck” at writing copy)!
It’s hard to do, but why in most case you need to leave your ads alone for the first 3 to 5 days…

See omnystudio.com/listener for privacy information.

Quick Tip: How to Troubleshoot Your Facebook/Instagram Ads Stats Sep 13, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about what Facebook and Instagram ads stats to focus on when troubleshooting.

Let’s jump into it...

Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

Why Growing Your Business Is 90% Mindset, with Lianne Kim Sep 11, 2019

My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be using it for the podcast, but it was just too good not to share with all of you today.

Lianne is a business coach who primarily serves mama entrepreneurs through her coaching programs and online membership community, Mamas & Co, which now has over 300 members (and growing).

As you’ll hear in this episode, I met Lianne at one of my live events in May 2018 and I’ve had the honor of coaching her for a little over a year now. Whenever we have a group call I’m always so excited to hear how Lianne is going to show up, because she always comes with a positive attitude and that mindset shows in the results she achieves. It wasn’t always that way though, and Lianne is very open about the doubts and fears that she’s experienced along her journey as a business owner, including a time recently where she was expecting to fail even before tickets went on sale for her event, MamaCon.

The big difference now is that Lianne is able to recognize these thought patterns within minutes, and she changes them before taking action from a better place, and not from one of fear.

Lianne has come so far and now has a thriving multi-6-figure business, although it’s not just about the money for her. It’s really about having as big an impact as possible, and to do that, Lianne has had to get out of her comfort zone and learn to become the CEO and leader of her growing business.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The tactical issue she thought she had last year, versus the bigger issue that was really at play
The “a ha” moment that helped Lianne beat perfectionism (and her upper limit), and the mantra she uses to keep moving forward each day
How she knew that she had to get support and the right team in place, as well as simplify her business and offerings
The way Lianne’s “baking in the fun into the journey” and is working towards what success means to her
Her thoughts on why entrepreneurs set monetary goals and the reframe she uses to judge how well her business is doing
The process of define the roles for each of Lianne’s team members, her big plans to go global and how she’s now showing up – in a BIG way

See omnystudio.com/listener for privacy information.

Quick Tip: All Leads Aren't Created Equal Sep 06, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how all leads aren’t created equal.

Let’s jump into it... Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

My Evergreen Funnel Isn't Working (And What I'm Doing About It) Sep 04, 2019

For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I want it to be. By sharing how I’m addressing the issues, my hope is that you can gain some insight on improvements you can make to your own sales funnel that will make a huge difference in the results you’re getting.

In this episode you’ll be seeing exactly what has been going on in my funnel, including what’s working well and what areas can be improved on, as well as all the stats and the steps I’m taking to make my funnel more effective.

The big takeaway I’d like you to get from this episode is that you really need to know your numbers, and then leverage those stats to make decisions on where you can tweak your funnel. Lastly, don’t forget to review your funnel on a regular basis to make sure that things are working the way that they should be!

To get a copy of the downloadable evergreen webinar tracking spreadsheet that I mention in this episode, go to http://rickmulready.com/316.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

Why I recommend launching a live webinar first before moving it to evergreen
The stats and metrics that we track weekly, and how we do it
What’s been working in the evergreen funnel based on these stats, and what areas need improvement
The reason I decided to re-record the entire webinar….
The other action steps my team and I have taken to get better results, including a simple upgrade to our opt-in page that made a big impact
The most common objection I was hearing from people that weren’t buying the program, and the way I’ve addressed it in my webinar and email follow-up sequence
What’s happened since we made the changes to the funnel just a few short weeks ago

See omnystudio.com/listener for privacy information.

Quick Tip: Do THIS In Your Business to Simplify and Increase Revenue Aug 30, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

For today’s quick tip, if you do THIS in your Business, you’ll simplify and increase revenue.

Let’s jump into it... Links & Resources Mentioned:

https://monday.com/

https://www.process.st/

See omnystudio.com/listener for privacy information.

How She Did It: A $41K Launch & Overcoming Perfectionism Aug 28, 2019

Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business.

Brandi Mowles manages Facebook ads for online experts, but she also has a membership program where she teaches service providers how to scale to consistent $10,000 months, without hiring a team to do it.

The first time Brandi was on the show we broke down each side of her business, and she ran through the beta launch of her membership program that she had just completed. Since then she’s done a public launch and she absolutely crushed it, which is why I wanted to have her back to share how she did it, and what she learned in the process.

You’re going to hear a step-by-step breakdown of how Brandi did this “full on” launch, including her ad budget, email sequence, and the 3 part-video series that worked so well for her.

Although she fell short of her goal to get 1,000 webinar registrations, Brandi still got over 500 people, at an average cost per lead of about $4 (Brandi thought this way too high, but wait until you hear what her impressive earnings per lead number was)!

A launch can be overwhelming and Brandi does a great job of running through her thought process and how she handled everything, including negative feedback from one person, as well as how her thinking has shifted in terms of what she will be prioritizing next time. If you’re thinking of launching for the first time, or improving on the process for your next launch, what Brandi has to share today is invaluable!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

Why Brandi feels that being a service provider is the quickest way to generating 6-figures a year online (and how someone can get started)
What’s holding a lot of people back from getting over the hump of generating 5-figures consistently each month
A recap of Brandi’s beta launch in May 2019, including what she says worked well, and what didn’t
How she got clear on her messaging and the way she got 22 powerful video testimonials (from 23 members of the beta launch!)
The realizations Brandi made about running ads for her own business, and not for someone else
How she structured her webinar, and why she did it that way
A full breakdown of her latest launch, including her revenue and the key metrics that all online entrepreneurs should be focusing on each time they launch
What Brandi will be working on leading up to her next launch to see even better results on her journey to a $120,000 launch!

See omnystudio.com/listener for privacy information.

Quick Tip: How to Hire a Facebook/IG Ads Manager Aug 23, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to hire a Facebook/IG Ads Manager.

Let’s jump into it...

Links & Resources Mentioned:

Download the PDF at: https://rickmulready.com/313

Facebook Ad Manager Inquiry Form: https://docs.google.com/forms/d/e/1FAIpQLSdjfTtbthib07itYKD6IBhDG3r4w5krB5V-xeyLU0FeUCA-Mg/viewform

https://rickmulready.com/business-and-mindset-books/

See omnystudio.com/listener for privacy information.

What No One Ever Told Me About Running a Business & Being a New Dad Aug 21, 2019

It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. Today my friend Tiffany Lee Bymaster is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of stuff in this one.

You may remember that Amy Porterfield was on the podcast to interview me and give listeners some background on my life back in Episode 200. If you’re a regular listener you know that my life has changed so much since that episode was recorded (including the fact that I’m now a Dad!), which is why I wanted to air this recent conversation with Tiffany.

It was several months ago when I reached out to Tiffany and asked her how I could be improving my social media, and she said she wanted to interview me for this show, and now we’re doing it!

In this episode you’ll hear me talk about fatherhood, my business evolution, the big realizations I’ve made about business and success since becoming an entrepreneur in 2012, and Tiffany even asks me a series of questions that my students wanted answered too.

She also asks me a “lightning round” of questions where I share my favorite food, business book, why I’m a “movie snob” when I go to the movies, some weird facts about me, and a whole lot more.

We end the episode on a serious note where I talk about the legacy I want to leave my daughter, and I share the message I’ll want her to hear when she grows up. Although we covered so much in this episode, there was still a lot that Tiffany and I didn’t touch, and she did such a great job interviewing me that I’m definitely going to have her back on the show to do this again.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How Tiffany and I met and got to know each other, plus why she says I intimidated her at first!
How I really feel about showing up on social media…
What the evolution of my business has looked like, including the initial struggles I faced and what turned it around for me
How Facebook ads and networking with the right people (for the right reasons) built my business more than anything else
Why I feel that starting this podcast was like “rocket fuel” for the growth of my business
The way I discovered the growing a big team does not equal more success
Why I’m a diehard Washington Capitals fan but grew up in New Hampshire, and tons of other things you probably didn’t know about me!

See omnystudio.com/listener for privacy information.

Quick Tip: Simple Mindset Hack for When Things Aren’t Going Well Aug 16, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is a simple mindset hack for when things aren’t going well.

Let’s jump into it... Links & Resources Mentioned:

https://rickmulready.com/business-and-mindset-books/

Book Mentioned:

The Practicing Mind by Thomas M. Sterner

See omnystudio.com/listener for privacy information.

From Hobby to THRIVING Online Business with Hallie Sherman Aug 14, 2019

My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast.

Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days.

In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her.

She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue. From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses.

Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:>

How Hallie used freebies and segmented her email list to grow a waitlist of 600 people for her first course (before she first even launched)
The way she reached out to her target audience of speech-language pathologists to learn exactly what they wanted from her products
What Hallie considers her strengths, and how she used them to overcome “imposter syndrome”
Her process of learning how to run paid ads to her lead magnets
How she leverages her Instagram following of 15,000 people and positions herself as the “go-to” person in her industry
The creation process and the steps Hallie took to then launch her mini-courses
What she considers the biggest lessons (and surprises) from this experience
What Hallie’s team looks like now and the exercise I gave her that will help her decide what role(s) to hire for next

See omnystudio.com/listener for privacy information.

Quick Tip: Two Facebook/IG Ads Updates You Need to Know Aug 09, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about two Facebook/IG ads updates you need to know.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/business-and-mindset-books/

See omnystudio.com/listener for privacy information.

Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now Aug 07, 2019

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).

This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day!

How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How people overcomplicate their ad strategies and what a simpler campaign set up will do for you
My recommendations for how you can simplify your campaigns, and the importance of using a planned out strategy versus random test ads
One of the best things you can do to set your ads up for success – and the tools I use to do it in my business
Recommendations and best practices for running multiple ad sets
Where people are getting confused around objectives and when it can help to use other objectives instead of conversions
A pre-launch strategy I use to build video engagement audiences – and ultimately, lead to conversions!

See omnystudio.com/listener for privacy information.

Quick Tip: Knowing Your Numbers -- It’s All JUST Math… Aug 02, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is knowing your numbers – and why it’s All JUST Math…

Let’s jump into it... Links & Resources Mentioned:

See omnystudio.com/listener for privacy information.

3 Simple Strategies for Retaining Your Customers with Casey Graham Jul 31, 2019

Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses.

Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question.

We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the time we all have with our families).

In this episode Casey reveals his simple strategy for getting someone to give you money (and let me just say that it’s not by using fear tactics), and he also gives his 60-day sequence when working with subscription-based customers.

You’ll also learn the ways you can be proactive in retaining paying customers, the four main reasons people will stop paying (and they may not be what you think!) and so much more.

Like my other interviews here on the podcast, this one went in a lot of different directions and we covered a lot of things that can benefit entrepreneurs at all stages of their businesses. Whether you are just starting out on your journey or looking to scale to 7-figures, Casey is a great person to learn from because he has integrity and he’s building a business the right way.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The story of how I initially connected with Casey, and what he taught me about interacting with your audience through this experience
Why the way you acquired a customer matters so much when it comes to retaining that person
How the fine print in your policies will allow you retain customers while protecting yourself at the same time
The one question you need to ask of your CRM or payment processor
His “Mad Mom Princple” and what Casey means when he says that you need to “make it obvious to the oblivious”
The “Trouble Triangle” and “Magic Moment” principles that you can implement now to keep your customers happy and avoid potential issues ahead of time
Real-life examples of the “55 Cent Principle” in action, and how you can start using it in your business today for amazing results
What to consider when you’re transitioning to the CEO role, and the major hurdles you’ll face on the way to scaling your business to 7-figures (and beyond)

See omnystudio.com/listener for privacy information.

Quick Tip: Facebook’s Campaign Budget Optimization Rollout Delayed? Jul 26, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed.

Let’s jump into it... LINKS & RESOURCES MENTIONED:

https://rickmulready.com/business-and-mindset-books/

See omnystudio.com/listener for privacy information.

(Case Study) How a Personal Trainer Went From Idea to 25 Online Course Sales In just 2 ½ Weeks with Jose Quiroz Jul 24, 2019

I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode.

Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops.

Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants.

Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears in making the transition, which he is very open about and talks about here.

I think it’s so important for people like Jose to step up and help others who want to move from the cubicle to laptop by starting their own online businesses, by giving them the coaching and guidance that they need to be successful so that they then impact more people with their own work.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

Jose’s thought process in leaving his corporate job, and why he says a job security can be an “illusion”
What the transition to full-time entrepreneur looked like and how his family and childhood experiences shaped this move
How he learned that the only thing capping the opportunities available to him was himself
The “Secret Sauce” Joe now uses to guide his clients and the way he gained clarity on who he should be serving
How he began working with his client Rich, and why it was so important to get him over his fear of doing live video
A breakdown of the process he gave to Rich that resulted in 25 course sales in just a few weeks, and how they combined traditional and digital marketing to do this
The way they approached creating the course and delivering the content, including alternatives to doing a membership site
How the process will differ for someone in the corporate world looking to start an online business, and the platform Jose recommends these people leverage

See omnystudio.com/listener for privacy information.

Quick Tip: Distractions Or Money Making Opportunities? Jul 19, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities.

Let’s jump into it...

LINKS & RESOURCES MENTIONED:

https://rickmulready.com/business-and-mindset-books/

https://rickmulready.com/quick-tip-stop-making-this-mistake-with-your-fb-ig-ads/

See omnystudio.com/listener for privacy information.

Simple Instagram Selling Strategies Working TODAY with Craig Ballantyne Jul 17, 2019

Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then!

As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instragram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode.

Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message.

He discusses how he qualifies the people who DM him on Instagram, what his message sequence to prospects is and how he uses video in DM to stand out from the crowd.

Craig gives us his “VPS” formula to use for successful posts, and he even breaks down some of the posts on both of our actual Instagram feeds (you can find the video of that below)!

As Craig says, the biggest thing with Instagram is being intentional about how you’re using it, and he definitely knows what he’s doing as his clients are seeing massive results using his methods – with many of them being in very unique niches. In fact, one of his clients sold a $28,000 personal training package through Instagram, and another sold a $40,000 massage school using the platform, just to name a few examples! You could start seeing amazing results from your Instagram too, by even implementing just a few tips that Craig shares with us today.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How you can increase the number of responses you’re getting on your videos, and an Instagram Story strategy that doesn’t use videos
The role of the conversation on Instagram, in addition to just what you share with your stories
7 key words to keep in mind each time you’re speaking with a potential customer on Instagram
Which day of the week Craig is getting a ton of views on (this may surprise you)!
Ways that you can keep your Instagram feed and stories fresh and unpredictable, leading to more shares by followers
What he has done to grow his Instagram following to almost 50,000 people, and why he won’t be trying paid shout outs again in the near future
Craig’s “VPS” formula, what it means to really be purposeful and why using quotes on your posts is so important to do
How to use IGTV to overcome changes on the platform and to get even more engagement, and his best tricks for getting the most out of this tool

See omnystudio.com/listener for privacy information.

Quick Tip: Stop Making This Mistake With Your FB/IG Ads Jul 12, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to stop making this mistake with your FB & IG ads.

Let’s jump into it...

See omnystudio.com/listener for privacy information.

How to (Affordably) Legally Protect Your Online Business, with Bobby Klinck Jul 10, 2019

With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!”

Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses.

In this episode Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale.

Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast.

After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their producst successfully.

We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy.

In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The first steps an online entrepreneur should take in setting up his or her business, including the essential policies that should be in place
Something that is happening often on Instagram (and you may be doing yourself) that could lead to potential legal issues
What copyright is, and isn’t, and why attribution doesn’t cover you in all cases
What to consider when using case studies of your students and when making certain claims
All about a course agreement and the ways one can protect you
What Bobby recommends is well worth the investment if you’re considering a partnership with someone else (plus a personal experience and lessons from his own career)
An update on GDPR one year later, plus Bobby’s thoughts and solutions for it
The “Right To Publicity” concept, when to get written permission and why common sense should prevail in most cases

See omnystudio.com/listener for privacy information.

How to Stop Doing ALL the Things In Your Business Jul 05, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to stop doing ALL the things in your business.

Let’s jump into it...

Links & Resources Mentioned:

https://rickmulready.com/theresa-loe-growing-a-team/

https://www.notion.so/

https://evernote.com/

https://www.rescuetime.com/

Book: 80/20 Sales and Marketing by Perry Marshall

See omnystudio.com/listener for privacy information.

Small List No Problem, From Zero to Waitlist In 6 Months, with Brandi Mowles Jul 03, 2019

My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels. I originally recorded a strategy session with Brandi earlier this year that hadn’t yet aired, but after talking with Brandi at ConvertKit’s Craft + Commerce conference this month, I just knew I had to bring her back on to share what’s been happening in her business.

In addition to being one of my students and a coach for my Impact group coaching program, Brandi has just launched her 12-month membership program for service-based entrepreneurs who want to scale to consistent 5-figure months, without hiring a team. You’re going to love her story of how she launched this program and the results she got from the beta launch to a relatively small list of a few hundred people. Brandi is a perfect example that you don’t need everything to be perfect, because she generated $4,000 on this launch before even going public with it!

In this episode you’ll hear how Brandi first found this podcast and dove into managing Facebook ads for others, originally getting clients from Facebook groups but maxing out her revenue at about $6,000 a month. She talks about her experiences with local clients from LinkedIn, and why she made the switch back to working exclusively with online service-based entrepreneurs, with great success.

Brandi shares the amazing results her clients have seen, starting with an early client from James Wedmore’s Business By Design group whose launch generated about $21,000 in revenue on an ad spend of just $823. Brandi’s now helping that client launch a second time, and through word of mouth referrals, Brandi’s business has absolutely exploded.

There is so much in this episode that you can learn from Brandi’s work with her clients, some of them in very niche industries, as well as how she’s successfully building her own business. In fact, Brandi is also a new member of my Accelerator mastermind starting this month, so I’ll be excited to see even more progress she makes over the second half of 2019, and I’d love to bring her back on again to share it all with you.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The simple ad campaigns Brandi is using with one client to get leads from cold traffic at just 71 cents, and how she’s getting amazing results for clients with smaller lists with a total ad spend of less than $1,000
The way Brandi uses a questionnaire to get in to the heads of her ad management clients, and how this ultimately leads to better results for their launches
Her 7-day pre-launch video testing strategy that is setting up her clients for success, with a spend of only $10 to $20 a day
Why Brandi doesn’t want to scale her business and how she resists the temptation to work with everyone that approaches her now
The beta launch of her membership program that resulted in 23 people signing up, with a waiting list of more people eager to join
The way she’s delivering the content in the membership and her strategy for delivering maximum value to her members
What approach Brandi had going into the recent ConvertKit Craft + Commerce event, and what she did once she was there to directly get three new clients from it
Why Brandi recently hired a Visibility Strategist, or “Hype Girl” (and what this person is doing for her)
Her ideal clients that she wants to work with and the two packages that Brandi now offers to service-based entrepreneurs

See omnystudio.com/listener for privacy information.

Quick Tip: Big Changes Coming to Facebook’s Custom Audiences? Jun 28, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about some big changes coming to Facebook’s Custom Audiences.

Let’s jump into it... Links & Resources Mentioned:

https://rickmulready.com/accelerator https://rickmulready.com/jennifer-myers-realtor-course

See omnystudio.com/listener for privacy information.

How to Strategically Grow Your Team (Step-by-Step), with Theresa Loe Jun 26, 2019

Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today.

Theresa helps online entrepreneurs find, grow and then lead their own stellar teams. She helps her clients streamline the backend of their businesses so that they actually have the time to work on the vision of the company, which is at the core of the problem for most business owners looking to grow their businesses.

As you’ll hear, a lot of this comes back to us having to get past our fears around scaling and getting comfortable with being uncomfortable. The best part of all of this is that you don’t have to hire 10 full-time employees out the gate to help you, and you can absolutely do it in baby steps. You do have to get started with getting the support in you business though, because you really can’t do everything yourself.

Although we covered so much in this conversation, there is still so much more I wanted to ask Theresa about scaling the right way, which is why I tell her she’ll have to come back on the show to share her advice and wisdom.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What Theresa’s own pivot in business has looked like and how her team has helped her through this transition
Both of our personal experiences with perfectionism and the fear of letting go
The difference between assigning tasks and assigning responsibility, and why understanding this concept is crucial
What to do if you have no idea where to start with hiring your first employee or contractor
Theresa’s tips and strategies for the interview process, including why she prefers video interview over phone interviews and why behavioral-based questions are so powerful
How you can hire on a trail basis and assign test projects to people you’re considering bringing onboard
Whether or not experience in and knowledge of the online space should be required in candidates
A mistake I made early on around our systems and processes – and what you can do to avoid making it too
What the role of an “integrator” looks like and when is the right time to hire one in your business
The reasons you should always be communicating your business values with your team

See omnystudio.com/listener for privacy information.

Quick Tip: Do This BEFORE Creating Your Course/Product Jun 21, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips.

Today’s quick tip is about what I suggest you do BEFORE creating your course/product.

Let’s jump into it...

Links Mentioned:

See omnystudio.com/listener for privacy information.

From Zero to 5-Figures/Month with Sarah Young Jun 19, 2019

Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group, starting this July.

I asked Sarah to come back on the show because her business has really evolved over the past 14 months since she was last here. She’s now doing multiple 5-figures a month in her business, while only spending a couple of thousand dollars on Facebook and Instagram ads each month.

As you’ll hear, it’s really just Sarah working in the business at this point in time, and she’s handling everything from the ads management to customer service. This has been a challenge and she talks about her plans to get support, as well more systems in place, to scale her business going forward.

In this episode Sarah dives into how she’s built her business, from first launching on Etsy to validate the business to the mistakes she made getting while it off the ground.

We also look at the tactical stuff, like why it took her 6 months to build out her sales funnel, how she’s set her ad campaigns up and the way she’s optimized her paid ads.

Sarah also reveals how she’s getting an amazing 60% conversion rate of sales from cold traffic, what’s held her back from scaling her current ad spend, and a whole lot more.

We really break down Sarah’s business today, including what’s working really well for her and what she can tweak and improve on to scale things in the near future, so I think wherever you are in your business you can get valuable insight from what she has to say today.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

How Sarah learned that offering too many options to your customers isn’t a good thing
Her ad strategy for targeting cold traffic and the way that she uses upsells to generate more revenue
What her nurture sequence looks like and a complete breakdown of her current sales funnel
The way she does beta testing of new products with previous customers who have purchased from her
How Sarah is using 30-second video ads to get more sales
The average daily budget for her ads and the objective she’s using with her Facebook advertising
Exciting partnerships Sarah has in the works and her plans that will allow her to spend more time with her husband and young son
Something I feel she needs to let go of in order to get to the next level in business (hint: it’s something I’ve struggled with myself as a business owner!)

See omnystudio.com/listener for privacy information.

Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads? Jun 14, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about which “conversion window” you should choose for your FB/IG Ads.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

See omnystudio.com/listener for privacy information.

Four “Bonus” Key 7-Figure Business Lessons Jun 12, 2019

On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories.

When I was brainstorming ideas for that episode though I came up with four more “bonus” lessons, and I thought it would be a bit too much to cover them all at one time, which is why I’m sharing them with you today.

The best part is that these lessons too are applicable to getting your business to 6-figures as well as 7-figures, if you’re at the point in your business where you’re trying to do that.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The 7 key lessons from last week’s episode
How I learned that less really is more for your online business
Why you should validate, then create, your online course and how I successfully launched my very first course using this method
That building your “dream team” does not have to be a daunting task
Why it’s not just ok to reinvent yourself, and sometimes it’s essential to do this

Later this week I’ll be bringing you another Quick Tip episode, where I’m going to be clearing up the confusion around the conversion window, so you won’t want to miss that one.

See omnystudio.com/listener for privacy information.

Quick Tip: FB/IG Ads Campaign Budget Optimization Tips Jun 07, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about Facebook and Instagram Ads Campaign Budget Optimization Tips.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/facebook-ads-campaign-budget-optimization/

See omnystudio.com/listener for privacy information.

7 Key Business Lessons I've Learned On My Way to 7-Figures Jun 05, 2019

When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an online business and impact more people, but it took way more than just this for me to grow a thriving 7-figure business in less than 4 years.

On today’s episode I’ll be going into what it took, including things like building a team, positioning myself as an expert, creating and launching courses, memberships and in-person events, and a whole lot more. I’ll be looking at the mindset shifts I had to master, and essentially what it’s taken for me to become the actual CEO of my business.

To create sustainable growth, it takes a more holistic strategy than most experts are using today. Yes, ads are important, but they’re really just one piece of the puzzle needed to get to that next level.

So today I’m going to be sharing 7 key lessons that I’ve learned on the way to 7-figures, and regardless of where you are in your own business, I know that these lessons are going to be super helpful for you.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

One thing that all successful entrepreneurs have in common, and why I invested in this early on in my journey as an entrepreneur
Why it doesn’t always pay to be the smartest person in the room…
Three subconscious beliefs to remove from your thinking ASAP
What taking imperfect action has done for my business each year
The best way to continuously fuel the growth of your business
What “climbing the value ladder” means, and why you should be doing this
How I became obsessively curious about my ideal audience – and you can too!

See omnystudio.com/listener for privacy information.

Quick Tip: This Might Be the One Thing Killing Your Sales... May 31, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how the one thing that might be killing your sales…

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/impact

See omnystudio.com/listener for privacy information.

[Case Study] Overcoming Obstacles to Her First ($30K) Course Launch May 29, 2019

On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. We’re talking about how she took her business online and launched her very first online program, and what Jennifer had to get past to make it a success.

Paid traffic is important, but they’re just one piece of the puzzle in order to have a successful business, and as you’ll hear you need to have things like the right mindset, positioning and the ability to communicate your value proposition to get to that next level.

Once Jennifer had these things in place, she finally launched her online program for the first time and did $30,000, with an email list of just 350 people at that time.

Jennifer had a lot of mental blocks she had to overcome to take her business online though after building such a successful realty brokerage over the last number of years, which you’ll find out today.

This is a case study that so many of you are going to be able to relate to and benefit from. Jennifer is creating the type of business she wants to have, on her own terms, and transforming the lives of so many other real estate agents in the process!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The moment that first pushed Jennifer towards the life she really wanted to live and the steps she took to transition to an online business
How she was able to sell program at $5,000, and why having a small group of students register for the first launch has been a huge benefit to her
What struggles she faced in taking her business online, and what the process of creating and launching her first course looked like
One important thing she decided early on to get really intentional about
How Jennifer emailed a list she hadn’t reached out to in 6 months, and what her messaging and offer to them looked like
Who she attracted to purchase her first course and the changes she’s making next time to target a different audience

See omnystudio.com/listener for privacy information.

Quick Tip: I Messed Up… & THE #1 Quality Needed for Running An Online Business May 24, 2019

On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business. And I do it by sharing 3 lessons that I learned through a big time mess up that I recently created in my business. I’m getting real with you today as I’m always looking to show you the bad with the good when growing an online business to 7-figures +. Please make sure to subscribe to the podcast and if you’re so inclined, leave an honest rating and review for the show as it’s a big help in reaching more people who need this info. Thanks!

Links & Resources Mentioned in this Episode:

See omnystudio.com/listener for privacy information.

How Clarity In Your Messaging Creates HUGE Momentum In Your Business with Lea Pickard May 22, 2019

Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat.

Lea is a happiness expert who has studied wellness as an anthropologist, looking at different cultures around the globe. She has taught college, and realizing she wanted to apply more of the knowledge she gained over the years, she began teaching yoga before starting her online business to help women like her who felt “stuck.”

As you’ll hear, Lea has a unique voice and niche, and she puts together the science of happiness with what she calls the “soul” of it. In this episode Lea shares the process she went through getting ready to launch her first online program, Shine, and she talks about all of the struggles she had in having a lot of information about her product, but not the clarity in her positioning and message to sell it effectively.

A big part of what Lea shares is about the value she found in having fresh eyes look at her course and business. The input from the group members, as well as her getting “Mulready’d” (she explains in this conversation what this means!) put her on the path to being about to take the tremendous amount of info and turn it into something that she could clearly express to someone wanting to buy her product.

Once she got out of her own way, Lea was really able to shine and regardless of what niche you operate in, her story has lots of lessons that can be applied to your business. I can’t wait to have her back on the show to update us on the results from her first launch!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What Lea means when she says that “action brought her clarity” and the transformational mindset shifts she made while in the hot seat
The realizations she made to be able to speak to the opportunity for her customers, while remaining within Facebook’s ad guidelines
The copy and terminology she used to address the transformation, instead of focusing on the negatives with where he prospects are right now
Her tips for other online course creators that may be stuck in their positioning or messaging
What Lea’s launch looked like and the livestream launch formula that generated leads costing under $1 - to cold traffic!
The two types of ads she ran and how she was able to build an engaged group of over 200 members in just a few short days
A killer strategy and tool, or “game changer” she used to build engagement with her customers

See omnystudio.com/listener for privacy information.

Quick Tip: Wait…You ARE Targeting These Lookalike Audiences, Right? May 17, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I’m asking if you ARE targeting these lookalike audiences, right?

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://www.instagram.com/rickmulready/

https://rickmulready.com/impact

See omnystudio.com/listener for privacy information.

How to Create Big Revenue with a Small Email List with Tarzan Kay May 15, 2019

Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list.Today’s guest is Tarzan Kay, and her story is proof that when it comes to email lists, the quality of your subscribers matters much more than the quantity.

Tarzan is a launch strategist and copywriter who also teaches others how to have a healthy relationship with money. She recently finished in an impressive fourth place for affiliates of Amy Porterfield’s Digital Course Academy, with a list of 3,000 people (compared to other affiliates with much bigger lists)!

In fact, she generated about $35,000 in affiliate commissions from the promotion, which shows that you absolutely do no need a big email list to make big money in your business.

Today Tarzan shares all of her secrets of how to engage a smaller email list for maximum results. We talk about the segmenting to use to increase engagement and sales from your list, and why you shouldn’t be sending your newsletter to everyone that has subscribed to it. She also gives two big reasons why her audience loves her so much, which you can start using in your business - today!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What Tarzan considers to be a “small” list and the benefits you can see by having one
How often she emails her list and where she comes up with all the amazing topics to write about
The way she uses videos in her emails, and the tools she recommends to do it
Tarzan’s list segmenting strategy that resulting in a 75% open and 35% clickthrough rate
How she’s using a quiz to effectively segment her list and the importance of making it easy for the people in your funnel to focus on where you want them to go
What Tarzan’s team looks like and the important role that her business manager fills
How to approach a nurture emails versus weekly emails – without getting overwhelmed
Her thoughts on money mindset and how it relates to your pricing

See omnystudio.com/listener for privacy information.

Quick Tip: How to 2x Your Email Open Rate In Two Simple Steps May 10, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about how to double your email open rate in two simple steps.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/impacttraining

https://www.instagram.com/rickmulready

See omnystudio.com/listener for privacy information.

The Secret to Selling More On Webinars, Video, On Stage, etc... with Colin Boyd May 08, 2019

Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with you today. Colin is a brilliant coach, International speaker, business mentor and an authority on influence, persuasion and communication, and he shares how you can use speaking to grow and scale your business, in an authentic way.

By “speaking” we’re not just talking about from the stage though, even though Colin considers speaking from stage “the mecca.” Speaking also means when you do live video, Instagram Stories, webinars and all the other ways you are communicating with your audience in verbal form.

In this episode Colin is going to reveal the 6 levels of structuring your speaking, so you can better connect with your audience and drive them to take whatever actions it is that you want them to take.

He talks about what selling actually is when it comes to presenting something to your audience, how to get people literally nodding in agreement to what you’re saying, and why addressing the “yeah but….” objections is critical, and can easily be done with the right approach.

Speaking is a skill that I’ve worked really hard on over the years, and Colin has been a huge help for me in doing this. In fact, I even open up about my very first speaking gig in 2013 that didn’t go so well, and I discuss what I’ve done to change how I present to groups since then.

Becoming a better speaker doesn’t happen overnight, but you can do it and Colin will give you the tools and practical tips to start implementing right away so that you can master your stage, wherever it may be.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

The very first step to take in leveraging speaking to grow your business and what to do if you really don’t want to get in front of an audience
A traumatic event from Colin’s childhood that has influenced his speaking and what he does to this day
Why people are afraid of speaking and the 6 levels of the journey a speaker will go on
Tangible things you can start doing to improve the connection you have with your audience
The biggest webinar mistakes that Colin sees entrepreneurs making – and how to avoid them
Why more content and teaching isn’t what people are looking for
The role your story will play in the mastering of the sales process

See omnystudio.com/listener for privacy information.

Quick Tip: Top 10 Tools To Streamline Your Business May 03, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about my top tools to streamline your business.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

http://rickmulready.com/slack

http://rickmulready.com/monday

https://zoom.us/

https://www.loom.com/

http://rickmulready.com/kajabi

http://rickmulready.com/convertkit

http://rickmulready.com/deadlinefunnel

http://rickmulready.com/opesta

https://www.helpscout.com/

http://rickmulready.com/lastpass

https://www.dropbox.com/business

https://www.google.com/drive/

https://www.apalon.com/clipomatic.html

https://chrome.google.com/webstore/detail/full-page-screen-capture/fdpohaocaechififmbbbbbknoalclacl

https://chrome.google.com/webstore/detail/emoji-keyboard-emojis-for/fbcgkphadgmbalmlklhbdagcicajenei

https://rickmulready.com/jack-born-scarcity/

See omnystudio.com/listener for privacy information.

How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze May 01, 2019

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast.

Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign?

He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist.

By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calculating this figure, but he also bakes in the profit margin to be shooting for.

This is an interview that got me so pumped, and I can’t wait to share it with you. Full disclosure, it is a bit heavy on the math, so I’ve if you’re a visual person like me, I’ve put together a PDF download for you to accompany the episode. This resource outlines the calculation that Tom shares today, and you can download it at http://rickmulready.com/278.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

Why diversification of traffic is so important and strategies for doing this
The different types of offers that work best with YouTube ads versus Facebook ads
The numbers you should be watching very carefully in order to have a successful campaign
Revenue – Cost = Profit isn’t ideal (and the formula to use instead to start looking at profit differently)
How you can improve your revenue per lead and why this can help save you from comparing yourself with the competition
A case study of how he lowered a client’s lead cost from $9.33 to $4.44, while lowering the view rate and increasing the clickthrough rate of the campaign
The 5 key pages to have in a funnel and what Tom is tracking throughout it
How he is achieving an amazing 60-80% show up rate for evergreen funnels on YouTube
The recommended time it’ll take to evaluate the numbers in your funnel in order to start making tweaks and modifications

See omnystudio.com/listener for privacy information.

Quick Tip: Avoid This “Mistake” With Instagram Story Ads Apr 26, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip I show you how to avoid a common “mistake” with Instagram Story ads.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

See omnystudio.com/listener for privacy information.

Case Study: 3 Facebook Messenger Campaigns That Are Crushing It Apr 24, 2019

On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. I asked Steve to come back so he could take you through 3 case studies where he’s getting amazing results, including one for a local real estate agent, one for a restaurant owner in a small town, and the campaign Steve is doing for his martial arts gym that’s opening soon.

You’re going to hear how the real estate campaign led to the sale of two houses, including one that was $600,000, in only 5 days and with a small ad spend of just $260. The restaurant owner more than 10X’d the initial ad spend of $250, and Steve sold 20 new memberships at $657 for his marital arts gym that doesn’t open until June 2019, with an ad spend of $300!

Steve has become the “go to” person for advice in our Facebook group when in comes to Facebook Messenger campaigns, not only is he doing so well for his clients, but because he’s doing it in some very small local markets in Eastern Canada.

I continue to be so impressed by Steve and the campaigns he’s running for his clients. How is he accomplishing these results? By being patient, consistent, doing his research and by always testing and re-testing.

Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training and I will be doing with founder and CEO of Opesta, Ethan Sigmon, all around Facebook Messenger. If you’re not using Facebook Messenger right now you’re going to want to check this out, because there are a lot of very cool things we’ll be talking about that you could be doing right now to market and grow your business!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

What motivated Steve to focus Facebook Messenger versus the other forms of online advertising
People love to connect – how he’s using this to increase the results he’s seeing in his clients’ campaigns
The funnel he used for his real estate client and what he did to pre-qualify and increase the quality of leads coming in
The objective he used to get 23 cent leads in this campaign and how he targeted the ads in such a small area
Why the language he used for the bot was so important and contributed to the success they saw in the campaign
What Steve did before even approaching the owner of the restaurant to propose working together
The contest giveway funnel he used to generate a 10x return on the restaurant owner’s ad spend, and what he would do differently next time to make even more for his client
How Steve used Facebook Messenger to created awareness for his soon-to-open martial ads studio and the objective he used to build an audience
The funnel that led to 110 email subscribers for his new business in just 3 days and how he’s using video to increase interaction with his customers

See omnystudio.com/listener for privacy information.

Quick Tip: Are You Doing a Disservice to Your Audience? Apr 19, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

In today’s quick tip we’ll look at if you are you doing a disservice to your audience.

Let’s jump into it...

Links & Resources Mentioned in this Episode:

https://rickmulready.com/whats-your-why/

https://rickmulready.com/kayse-morris-online-business/ (#234)

See omnystudio.com/listener for privacy information.

Simple Facebook Messenger Campaigns that Convert with Ethan Sigmon Apr 17, 2019

In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a campaign he worked on with our mutual friend, John Lee Dumas of Entrepreneurs on Fire, who also happens to be a past guest of The Art of Paid Traffic.

Ethan reveals the strategy they used to help John become on of the top affiliates for Russell Brunson’s Expert Secrets book campaign, topping huge names like Tony Robbins in the process.

He shares why this strategy worked so well, and how you could be doing the same thing in your business right now. If you’re a regular listener of the show you know that I’m a huge fan of marketing with Facebook Messenger, which is another reason why I wanted to bring Ethan back to talk more about it.

Make sure to stick around to the end of the episode, as I’m going to give you the details on a special live training Ethan and I will be doing all around Facebook Messenger very soon. If you’re not using Facebook Messenger right now you’re going to want to check this out, because there are a lot of very cool things we’ll be talking about that you could be doing right now to market and grow your business!

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

• Ethan’s motivation for doing what he does, and the “a-ha” moment when he realized they needed to go all in on Facebook Messenger

• How to use Facebook’s “Comment to Messenger” feature and stay within their guidelines

• A killer Facebook Live strategy for building your Messenger list (and other free tactics that will help do it) • A simple tweak Ethan used for John Lee Dumas’ campaign that shot him to the top of the affiliate leaderboard

• The funnel they used, including the landing page layout and copy

• What the “24-hour” rule is for Facebook Messenger and why you should be aware of it

• Why he feels the value of a Messenger subscriber is so much greater than that of an email subscriber right now

• What you can do today to get started with Facebook Messenger and ensure you’re not leaving money on the table with your customers

Next week Steve Loiselle will be back on the podcast to share how he’s crushing it with Facebook Messenger! He’ll be talking about 3 specific campaigns, including one where a real estate agent sold a $600,000 house in 5 days using a Messenger campaign, the crazy results a restaurant in a small town achieved, as well as how Steve and his girlfriend are using in to market their brand new business!

See omnystudio.com/listener for privacy information.

Quick Tip: Understanding Cold, Warm & Hot Traffic Apr 12, 2019

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today’s quick tip is about understanding cold, warm & hot traffic.

Let’s jump into it...

Links & Resources Mentioned in this Episode: