The Art of Online Business

Latest Episodes:

Why Smart Course Creators Won't Pay for What They Know Works Sep 28, 2026

Show notes

You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself.

Book Your Free Ad Strategy Session

I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results.

I also break down what it can cost you when you keep spending your own time and energy trying to figure everything out. Listen now to see when investing in expert help could be the better move for your business.

‍‍Watch this episode on YouTube!

Other Resources Mentioned:

Read the Copyhackers SweatBlock Case Study
Check out the Unbounce Conversion Benchmark Report
Explore the AAA Car Maintenance Study

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Small Facebook Ads Budget, Real Results. How Melissa Webb Filled a Webinar for Under $200 Sep 21, 2026

Show notes

If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start.

Join Melissa's free training: Homeschool Writing That Makes Sense
Get Done-For-You Ad Management
Get your Spot in The Ad Room

Melissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on ads. We also talk about why you don’t need a huge budget to get results if your offer already works.

Listen now to see how you can start small and grow with confidence.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Melissa's Links:

You Already Have a Funnel You Just Don't Trust It Enough to Run Facebook Ads Sep 14, 2026

Show notes

If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think.

Get your spot in The Ad Room

I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads.

You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ads.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Bad? Trading Time for Eyes Not Hours for Hours Sep 07, 2026

Show notes

If creating content is bringing in sales but taking up too much of your time, there may be another way to grow.

Get your spot in The Ad Room

I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content.

Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow what’s already working.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How Shannon Matson Runs a 7-Figure Launch Facebook Ad Strategy Without Touching Ads Manager Aug 31, 2026

Show notes

If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing.

Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.
Get a free ad strategy session.

Shannon shares how she grew from $16,000 organic launches to seven-figure launches without running the ads herself. We talk about how she uses ads to bring in new people, warm them up, and lead them toward her offer.

Listen now to see how Shannon’s launch strategy could work for your business.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Shannon's Links:

Connect with Shannon on Instagram
Check out on Shannon's Website

The Facebook Ad Spend Ceiling Nobody Warns You About Aug 24, 2026

Show notes

Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget?

Get your spot in The Ad Room

I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back.

I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads before you spend another dollar.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Your Webinar Is Teaching People Out of Buying From You. Aug 17, 2026

Show notes

If people love your webinar but almost no one buys, you may be giving away too much.

Book Your Free Ad Strategy Session
Get Done-For-You Ad Management

I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone.

Listen now and learn how to turn more webinar viewers into customers.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

How to Build an Email List with Facebook Ads on a Mini-Budget (Quiz Funnel Strategy) with Holly Haynes Aug 10, 2026

Show notes

If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again.

Take Holly's Quiz to see the process we discuss
Get your Spot in The Ad Room

I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz shows where people are in business, and why ads don’t have to be the main way you grow.

Listen now and see how a simple quiz funnel could work in your business.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Holly's Links:

Connect with Holly on Instagram
Check out on Holly's Website

The Reason Your Webinar Isn't Converting Has Nothing to Do With Your Ad Targeting. Aug 03, 2026

Show notes

If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem.

Book Your Free Ad Strategy Session
Get Done-For-You Ad Management
Listen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is.

I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more important than perfect targeting.

Listen now and find out what's really stopping your webinar from converting.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

Book Your Free Ad Strategy Session
Get Done For You Facebook Ads
Get 1:1 Meta Ads Coaching from Kwadwo!
Say hi to Kwadwo on Instagram
Subscribe to The Art of Online Business’s YouTube Channel

Your Ads Aren't the Problem. Your Webinar Is. Jul 27, 2026

Show notes

Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing.

Book Your Free Ad Strategy Session
Get Done-For-You Ad Management

I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy.

Listen now and learn where your webinar is really losing sales.

‍‍Watch this episode on YouTube!

Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links: