Show notes
Charlie Fusco - Executive Producer, Art Director, Brand Strategist, Influential Connector, Speaker & Author Growing up around film and television both in the "acting world" and in the "business world," she has a unique history and skill set. Her father, a screenwriter, owned both a finance and film distribution company, while her mother was a top real estate agent. She worked on-set, off-set, in editing suites, and sat in funding meetings since the age of 6. Creativity, sales, negotiating, and entrepreneurial grit are in her bloodline. She received formal training as a writer, photographer, director, and art direction at both Northwestern University and Boston University.
In 1995, she started working for Media Power, a large direct response radio company, doing copywriting for clients like Tony Robbins and radio hosts like Howard Stern. She became the Marketing Director and Executive Producer before the age of 21. She went on to produce their biggest TV infomercials, 50+ radio infomercials, designed their internal product line, while signing up 100+ new clients in less than three years. She took control of talent negotiations and helped expand the 200-seat inbound call center by developing the sales scripts for the agents.
In 2001, she started her agency, Synergixx. Quickly, her agency hit $10M in annual revenue and maintained a yearly revenue average of 15M. During this time, she produced hundreds of TV and radio commercials, print campaigns, and online campaigns. She expanded Synergixx's service offerings by creating a 200+ seat inbound call center as well as a full media buying agency. You name the product, and she has probably helped sell it.
As the internet became disruptive to traditional marketing, Charlie drew on her background to help her clients keep their competitive advantage. She became active in celebrity negotiations, talent deals, spokespeople contracts, and endorsement campaigns to keep her client's profitable in the new media environment.
In 2013, as marketers started recovering from a soft economy, hedge fund managers, venture capitalists, and angel investors sought her advice on acquisitions based on her industry reputation. From producing rap videos to partnering with TV celebrities on product lines to media coaching c-suite executives, her agency was anything but traditional.
In 2018, she turned her full attention to starting and scaling TGC Worldwide, which manages personal brand evolutions. TGC has put clients on the NYT Bestseller lists, secured them movie deals, expanded their charities, and other achievements most think "impossible." Her clients are looking to expand their impact on a global scale through philanthropic efforts, key collaborations, books, movies, one-of-a-kinds events, and effective thought leadership.
Her last book, Brains, Boobs, and Balls was removed from the WSJ Journal's bestseller list due to its racy title and continues to garner her keynotes.
She lives outside of Philadelphia with her husband, 3 kids, and a menagerie of animals.
Whether ghostwriting a book, directing documentaries, developing social media strategies, negotiating reality show deals, or directing a photoshoot - That Girl Charlie - still considers herself a master storyteller with a passion for putting more good into the world.
Learn more about Charlie:
TGCWorldwide.com
Twitter Handle: @charliefusco
Facebook Url: https://www.facebook.com/THE.CHARLIE.FUSCO
Instagram Handle: @charliefusco
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