The AI Marketing Companion

Latest Episodes:

Our favorite marketing books May 28, 2018

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In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new releases from Bernadette Jiwa and Neen James.

There's no escaping Facebook May 13, 2018

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Hosts Mark Schaefer and Tom Webster examine several current marketing issues, including a stroke of brilliance from Amazon, Google culture, and the unexpected dominance of Facebook in the surging private messaging space.

The brand stand: Mixing politics, social good and sales Apr 29, 2018

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In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

The New Ethics of Marketing Apr 08, 2018

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There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster look at "addiction" as a goal, the cultural implications of AI, and new research on the time it takes to become a friend. And oh yes, to celebrate a milestone, they introduce the world's first audio infographic!

Back to the future: What's old is new again in marketing Apr 01, 2018

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Hosts Mark Schaefer and Tom Webster reflect on the hot topics they covered five years ago and discuss the relevancy of influence marketing (and Klout), Google Glass, Twitter strategy and more. And they bring out a retro look at Google Pants!

Spinning social media in a new direction Mar 19, 2018

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Mark Schaefer and Tom Webster discuss revealing new research that may indicate a tipping point for social media, video, podcasts and smart speakers like Alexa and Google Home.

Is social media marketing still a thing? Mar 04, 2018

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Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking off? In this episode, hosts Mark Schaefer and Tom Webster look at the data and reveal new perspectives on where social media fits in the marketing mix. The fellas also reveal a new premium service to sell fake followers so you can become an influencer in record time!

Are we at the end of experiential marketing or the beginning? Feb 19, 2018

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How important is it to create customer experiences that lead to awareness and loyalty? In this episode, Mark and Tom explore dramatic trends impacting any strategy involving customer experience. They also dive into stupid agency tricks and a wishlist for our favorite tech leaders. And Tom issues an apology for mis-casting Mark!

Influencers gone world, Facebook changes, and "Tech-lash" Feb 04, 2018

Show notes

What is "Tech-lash?" Mark and Tom cover a variety of subjects in this fast-paced show. They cover the Facebook changes, an explosive report on influence marketing, the fastest-growing tech gadget (surprise!) and new rumbles about a backlash against the largest tech companies.

Staying relevant in a marketing career Jan 22, 2018

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Have you ever wanted to learn what Mark and Tom actually do for a living? In this unusual episode Mark and Tom open the curtains and talk about their careers -- How they got to where they are today and how they intend to remain relevant for the next level. A fascinating discussion about relevance in the fast-changing digital age!

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