The AI Marketing Companion

Latest Episodes:

The economics of professionalism Oct 28, 2018

Show notes

Hosts Mark Schaefer and Tom Webster explain how a strong economy impacts professional behavior, why streaming television is heading for a fall-out and how Facebook's first entry into hardware tips the creepy scale

Realities of the Entrepreneurial Journey Oct 14, 2018

Show notes

Host Mark Schaefer reflects on lesson learned in his ten years as an entrepreneur, and Tom Webster dissects why there are no new social media channels emerging.

The Triumph of Medium Oct 01, 2018

Show notes

Mark and Tom explain why you should be excited by the promise of Medium, nervous about the WSJ coverage of internal Google politics, and applauding an insurance company for doing something crazy cool.

Who rules the internet? Sep 16, 2018

Show notes

Hosts Mark Schaefer and Tom Webster tackle three huge topics: New regulations trying to get internet companies to conform globally to one country's standards, political stands in the marketing mix, and Apple's third act. Also, there is a surprise performance from Nipsey the smart speaker.

Marketing lessons from KISS, Paula Abdul and an actor we don't remember Sep 02, 2018

Show notes

In this episode Mark and Tom talk about some of their favorite marketing stories and lessons on the marketing genius of KISS, why intrapreneurship won't work, and how singer Tom Jones is a master networker.

Hidden opportunities for launching successful new podcasts Aug 19, 2018

Show notes

In this episode, Mark and Tom review new research that points to vast opportunities in the podcast world. This show goes deep into podcasting reality and unearths data-driven insights all podcasters need to consider to develop and grow their shows.

Emotional connection and the modern brand Aug 06, 2018

Show notes

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

Is the future of retailing a store without sales? Jul 22, 2018

Show notes

The retail industry has been in a state of upheaval for decades. Is a store that sells no goods the future? Tom Webster and Mark Schaefer think so, and they discuss it in this new episode of The Marketing Companion. Listen in as they also debate what will happen when digital ad prices keep rising, a threat to marketing nobody's really discussing, and their effort to make The Marketing Companion the world's most hipster podcast.

Why customers really don't want to engage with your brand Jul 08, 2018

Show notes

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital transformation, Facebook's big new opportunity for community leaders, and a content marketing fail from GE (or, is it?). Plus, Tom riffs on cows.

A special fifth anniversary show Jun 24, 2018

Show notes

Against all odds, Mark and Tom have completed five years of podcasting together. In this episode, the hosts reflect on how they got started, how the program has changed and what's next for The Marketing Companion faithful.

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