The AI Marketing Companion

Latest Episodes:

Fresh take on the four Ps of marketing Sep 12, 2022

Show notes

Put down your smartphone, shut down the metaverse, and close TikTok for a moment to re-visit one of the most important marketing theories of all-time, the Four Ps of marketing. Mark Schaefer and Robbie Fitzwater provide a fresh, surprising, and perhaps controversial take on what the theory means to marketers today.

How to do self-promotion well Aug 29, 2022

Show notes

Mark Schaefer and Amanda Russell both have globally-recognized brands but took drastically different routes regarding their self-promotion strategies. In this show, the co-hosts discuss their pitfalls and challenges, the need to evolve strategies over time, the limits of self-disclosure, being "on-brand," over-sharing, and more.

Values-based marketing in transition Aug 15, 2022

Show notes

Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think about marketing in a changing world with implications for how you and your business can stand out in a noisy world.

Marketing jobs state of the market place Aug 01, 2022

Show notes

Digital marketing pioneer Dennis Yu and futurist Mark Schaefer debate the state of the marketing jobs market. The market is red hot but can it stay that way? What job skills are needed to compete now in and in the future? And how can we take advantage of technology to fill marketing jobs in creative new ways? It's a can't-miss show!

The solution to crappy customer service Jul 18, 2022

Show notes

Mark Schaefer and co-host Brooke Sellas talk about a ground-breaking new book that covers the essential online customer care strategies. They discuss the elevated emotional furor on the web today, the risk that comes with taking a stand, the impact of Web3 on customer service, and practical strategies for nurturing meaningful customer connections.

Web3 and the future of CRM Jul 04, 2022

Show notes

Mark Schaefer and Mathew Sweezey have a wide-ranging conversation exploring the truth and consequences of crypto winter, co-creating brands, NFTs as the future of CRM and much more. This is an amazing opportunity to peer into the mechanics of Web3 with an industry futurist and thought leader.

A case study in marketing community Jun 20, 2022

Show notes

Like many of us, Mark Masters struggled to build his marketing agency. His own marketing and advertising weren't creating momentum for his business. And he felt rather empty with the transitory, transactional nature of marketing. So he tried a bold experiment. He started a learning community that revolutionized his business. This is a bold discussion that may point to the future of marketing.

Consulting best practices Jun 06, 2022

Show notes

Mark Schaefer and Amanda Russell dive into their consulting practice secrets. How do they keep the clients coming in? When do you "fire" a customer? What is their best consulting advice? All this and more in this jam-packed episode.

A new marketing framework May 23, 2022

Show notes

Mark Schaefer and Keith Jennings discuss a creative new way to think about products and services that opens up new marketing strategy possibilities.

TikTok insider secrets May 09, 2022

Show notes

Dennis Yu just published the bestselling book on TikTok and had unprecedented access to the inner workings of the company. This is a fun show filled with surprises, insights, and practical ideas.

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