The AI Marketing Companion

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Marketing that heals! Jan 16, 2023

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In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark's new book "Belonging to the Brand."

Douglas Burdette is the founder of Artillery Marketing and the host of the well-known Marketing Book podcast.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising.

The Tom Peters interview Jan 02, 2023

Show notes

Tom Peters was named as one of the top 10 business minds of this century and he just published an extraordinary new book. In this interview, he covers some surprising topics with typical boldness:

His surprising take on "quiet quitting."
"You don't have to like your employees, but you have to love them."
Why great speakers act out of a sense of desperation about their message
Why "business is community, period."
Your job as a leader is to "hire well and promote."
Why he is perpetually pissed off
Why we need to hire "the quiet ones."

Tom is best-known for his book "In Search of Excellence" and his new book is "The Compact Guide to Excellence."

Big marketing ideas of the year Dec 19, 2022

Show notes

Mark Schaefer and Mathew Sweezey talk about some of the landmark marketing events of 2022 and project what might be important in the coming year.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helps Salesforce and their top customers transition into Web3. Mathew is also a best selling author, and avid adventurer.

ChatGPT changes marketing forever Dec 08, 2022

Show notes

In five days, one million people signed up for ChatGPT, a sophisticated artificual intelligence program now broadly available in a user-friendly interface. At a minimum this upends our approach to content, social media, research, and strategy. For many, it will be the end of their careers as they've known it.

To help us figure out what's next, I turned to a revered tech analyst, Shelly Palmer. In this special episode, Shelly explains why he things ChatGPT "changes everything," the opportunities and limitations, and his career strategy.

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Shelly Palmer is an author, speaker, educator, and tech analyst.

Reimagining content marketing Dec 05, 2022

Show notes

Mark Schaefer and Jay Acunzo re-think content marketing from the ground up, contending that that the personal brand and their trusted audiences may drive strategy more than "helpful content."

Instead of a content department, Mark and Jay think through what a "content culture" would look like that nurtures in-house creators, establishes a space for outside industry thought leaders, and assigns full-time creative duties at an executive level.

This is a model that is already happening at media companies. Why not transfer these best practices to the corporate and agency world?

Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Jay Acunzo is an author, speaker, and host of the podcast Unthinkable -- the show about marketers who trusted their intuition, not the best practices, and all the unconventional, refreshing things they did to build their brands and leave their legacies. Learn more and find a Starter Pack of episodes at https://jayacunzo.com/unthinkable-podcast

Building relationships in a fast-moving world Nov 21, 2022

Show notes

Amanda Russell relates an amazing story of how she cuts through the clutter to surround herself with powerful business relationships. This is a graduate level class about networking strategy and gaining attention of thought leaders in a busy world. Some themes:

Deep research on potential connections
Creating value that cuts through the noise
Continual effort to build on momentum
Establishing a mutually-beneficial relationship
Focus on the individual, not the ask
Prioritizing follow up and follow through
Establishing reciprocity
The role of community

Mark and Amanda also discuss the phenomenon of imposter syndrome. It seems to be everywhere but neither one of them has this condition. How do they approach scary new situations and ambiguity with confidence? Amanda Russell is a college educator at the University of Texas, author of The Influencer Code, and consultant on influencer marketing. Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN" and "Marketing Rebellion." His annual marketing retreat is The Uprising.

Status drives marketing Nov 07, 2022

Show notes

Mark Schaefer and Keith Jennings explore a vastly overlooked aspect of marketing -- status. While this may seem like a taboo topic, seeking status drives almost every aspect of our lives from where we live to our art, music, and brand devotion. Mark and Keith connect the dots between status and key cultural trends, especially the shifts we are seeing from Gen Z.

New use cases for NFTs Oct 24, 2022

Show notes

NFTs have been in the news so much lately, and there's so much to learn! In this show, Mark Schaefer and Mathew Sweezey talk about NFTs as a tool to build community, loyalty, and brand identity through some exciting new use cases.

GenZ is hiding from us Oct 10, 2022

Show notes

Social listening platforms are meaningless when it comes to young people today. Gen Z is hiding out in their digital campfires on Fortnite, Roblox and other hard-to-reach places. Mark Schaefer and Sara Wilson discuss how this new generation of tastemakers are re-defining community, marketing, and how we reach our customers.

Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

The next two years in marketing Sep 26, 2022

Show notes

Mark Schaefer and Dennis Yu get out their crystal balls to look at the biggest impacts on marketers in the next two years. Will it be the metaverse? NFTs? Influencer marketing? The hosts don't always agree on this but you'll gain a fascinating perspective on what's coming next!

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