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The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.

Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stops paying off.

Who it’s for: CMOs, VPs of marketing, martech and marketing operations leaders, and CX practitioners at enterprise brands and the platforms that serve them.

Greg Kihlström is an AI transformation advisor to leading brands, a martech futurist, a keynote speaker, and the author of over 25 books on marketing technology, including the Agile Brand Guide series. He has hosted The Agile Brand since 2019 — 900+ episodes, and highly rated across all podcast platforms.

New episodes drop at least three times a week. Follow the show so new episodes arrive automatically.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: ©2019-2025 The Agile Brand, LLC

Latest Episodes:

#43 Brands and Future Generations Nov 19, 2019

Show notes

Just as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few aspects of branding as they relate to the generations which will shape our economy and society over the decades to come.

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#41 Key Principles of an Agile Brand Nov 05, 2019

Show notes

I go through the principles of an agile brand: • Our highest priority is to add value to people’s lives through meaningful interactions and tangible benefits that brands offer to customers. • We believe brands play an important role in society, and when they are managed properly, they can add value to people’s lives. • We believe change can be a force for good and branding and marketing need to change to best serve their customers and society. • We believe the future is bright and technology can be a force for good in the right hands and with the right motives. • We believe that to make a great brand is to tie a core set of values to the products and services delivered. • We also believe the world is in continual motion, and the ideas and thinking we currently share are subject to continual evolution as the practice of branding evolves.

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#40 An Agile Brand Case Study: Netflix Oct 29, 2019

Show notes

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and home entertainment, I trace its roots and how it has stayed agile after all these years.

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#39 Agile Brand Value 4 Oct 22, 2019

Show notes

I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.

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#38 Agile Brand Value 3 Oct 15, 2019

Show notes

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

Hosted on Acast. See acast.com/privacy for more information.

#37 Agile Brand Value 2 Oct 08, 2019

Show notes

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.

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#36 Agile Brand Value 1 Oct 01, 2019

Show notes

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.

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#35 Brands and Agile Marketing Sep 24, 2019

Show notes

Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers businesses to make quicker decisions that are informed by real-time information.

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#34 Special Episode: From Monolith to Microservice Sep 18, 2019

Show notes

This special episode is generously brought to you by TEKSystems.

Competitive advantage is the name of the game. In a marketplace where disruption is constant, enterprises are eager to use technology that transforms, modernizes and differentiates their brand.

Applications are the gateway to delivering continuous improvement of products and services to customers. Through microservice architectures, organizations can delight customers by delivering solutions better and faster. But many organizations face challenges overcoming their current legacy, monolith environments. In this episode of The Agile World, we discuss the power of microservices for developing new applications and distilling legacy apps and systems.

Join TEKsystems Managing Vice President of Technology Products & Services Rick Madan for this special episode.

Hosted on Acast. See acast.com/privacy for more information.

#33 Brands and the Modern Customer Experience Sep 17, 2019

Show notes

Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and want personalized relationships with brands. Successful brands understand that customers want what they want, when and where they want it.

Hosted on Acast. See acast.com/privacy for more information.

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