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    Business

    The Advanced Selling Podcast

    Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.

    Whether you’re a sales professional, manager, or leader, you’ll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

    Advertise

    Copyright: © ASP Enterprises LLC | http://www.advancedsellingpodcast.com | 450 East 96th St. Suite 500, Indianapolis, IN 46240 | 317.575.0057

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    Latest Episodes:
    #750: Creating a Stellar Customer Experience May 30, 2023
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    In this episode of The Advanced Selling Podcast, Bill and Bryan dive into the importance of customer experience beyond the sales process.

    Bryan shares a nerve-wracking car buying experience, highlighting the significance of every touchpoint a customer encounters. From the initial sales interaction to the onboarding process and beyond, the guys discuss the impact of consistent and thoughtful customer experience.

    Tune in to discover how exceptional customer experiences can lead to increased referrals and long-term customer loyalty.

    =================================

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #749: Embracing a Sales Philosophy for Transformation May 23, 2023
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    In this episode, Bill and Bryan discuss the challenge of getting individuals who are only dabbling in new information to fully commit and embrace a new way of thinking.

    They explore the root causes of resistance to change and going all in, highlighting fear and comfort as major factors. They also share some ways to take a rigorously honest look at one's sales approach and suggest codifying a sales philosophy as a starting point for change.

    Discover how going all in on a sales philosophy can lead to profound transformation and success in the world of sales.

    =================================

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #748: Engaging the C-Suite May 15, 2023
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    In this episode, Bill Caskey and Bryan Neale of The Advanced Selling Podcast delve into the importance of engaging top-level executives, particularly CEOs, in the sales process.

    They discuss how involving CEOs can significantly increase closing rates and share their insights on why this is beneficial for both the salesperson and the customer.

    Listeners will gain valuable strategies for engaging the C-suite and improving their overall sales success.

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #747: Avoiding Burnout in Sales May 08, 2023
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    In this episode, sales experts Bill Caskey and Bryan Neale discuss the concept of burnout and the impact it can have on salespeople in today's environment.

    They address the self-imposed and other factors contributing to burnout and explore strategies for avoiding burnout and maintaining mental and emotional health. And emphasize the importance of managing personal well-being while continuing to grow and build in the sales industry.

    The guys also touch on the concept of reorienting and reinventing one's sales process to achieve desired outcomes without compromising personal health and well-being. Tune in to gain valuable insights on how to avoid burnout and sustain a healthy and successful sales career.

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #746: Finding Your Ideal Client - Part 2 May 01, 2023
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    Send us Fan Mail

    In part 2 of our series, the guys take you beyond theory and into action.

    Last week, Bill and Bryan equipped you with a practical framework and actionable tactics to help you identify your ideal client.

    This week, we're diving deeper and sharing tips on how to successfully implement your framework and proactively seek out your ideal client. Get ready to elevate your client acquisition game and take your business to new heights!

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #745: Finding Your Ideal Client Apr 24, 2023
    Show notes

    Send us Fan Mail

    In this episode of the Advanced Selling Podcast, Bill and Bryan discuss practical frameworks and tactics you can use to find your ideal client and the importance of scoring clients based on their fit with the ideal client framework and offer a simple scoring system.

    The guys emphasize the importance of rethinking what your ideal client looks like in the current market and give you a framework to figure out what yours might look like.

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #744: Shifting Your Ideal Client Apr 17, 2023
    Show notes

    Send us Fan Mail

    In this episode of the Advanced Selling Podcast, Bill and Bryan discuss the trend of sales resistance in certain markets and the need to retool the ideal client.

    The guys address the fear of change that often comes with deciding to pivot even slightly and offer strategies to overcome it. They also talk about the importance of getting back to the problem and solution alignment, exploring new departments or markets, and facilitating the retooling process with the sales team, marketing, and product.

    Tune in to learn how to shift your ideal client and overcome sales resistance to drive sales success.

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #743: Navigating the Current Trends in B2B Sales Apr 10, 2023
    Show notes

    Send us Fan Mail

    In this episode of The Advanced Selling Podcast, Bill and Bryan dive into the current trends and changes happening in B2B selling.

    As the world of sales continues to evolve, it's crucial for sales professionals to stay up-to-date on the latest strategies and tactics.

    Whether you're a seasoned sales veteran or just starting out, this episode is a must-listen for anyone looking to stay ahead of the curve in B2B selling.

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #742: Hunter vs. Farmer Mar 27, 2023
    Show notes

    Send us Fan Mail

    Do you consider yourself a hunter or a farmer? And is one better than the other?

    In this episode, Bill and Bryan discuss this old debate that keeps coming up and give their opinions on hunters vs. farmers. They also give some tips to the sales leaders out there who feel like they don't have enough of either of these traits in their sales team.

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


    #741: Sales vs. Marketing Mar 20, 2023
    Show notes

    Send us Fan Mail

    Is your marketing department working with you or against you?

    In this episode, Bryan and Bill talk about a problem they see in many companies: sales and marketing not working together. They discuss how the two speak different languages, but they don't have to be at odds.

    And they'll give you some ways to better work with your marketing team.

    If you have a marketing department, be sure to forward this episode to them!

    Do you want to get our "Insider Secrets?" Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

    =================================

    The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin.

    Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com

    =================================


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