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    Business

    The Advanced Selling Podcast

    Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.

    Whether you’re a sales professional, manager, or leader, you’ll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

    Advertise

    Copyright: © ASP Enterprises LLC | http://www.advancedsellingpodcast.com | 450 East 96th St. Suite 500, Indianapolis, IN 46240 | 317.575.0057

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    Latest Episodes:
    Live from Kansas City Jul 02, 2024
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    In this solo episode, Bryan comes to you from Lonnie’s Reno Club at the Ambassador Hotel in Kansas City. Bryan and a live audience are joined by a longtime listener, Chad Waldo.

    Bryan and Chad reflect on their early careers in sales, from pressure to panic, and tell some personal stories that will likely resonate with anyone who’s ever been new to sales. They also discuss the math of sales, the importance of patience, and remind us to focus on controllable behaviors.

    Want to learn more about the Blind Zebra Sales Operating System? Let's go!


    Diagnosing Your Way to More Deals Jun 24, 2024
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    In this episode, Bill and Bryan dive into the critical skill of sales diagnostics. Drawing insights from Bill's recent health experience, they explore how thorough "lab work" in sales can uncover compelling reasons for prospects to change.

    The guys discuss the importance of intention, assertiveness, and detachment in the sales process, emphasizing the need for salespeople to become skilled diagnosticians rather than order-takers.

    They also offer practical tips on improving your diagnostic game, including how to use data effectively and when to walk away from opportunities.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    The Wake-up Call: Taking Stock of Your Habits and Behaviors Jun 17, 2024
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    In this episode, Bill shares his personal story of a recent health scare that served as a wake-up call, prompting him to reevaluate his habits and behaviors.

    The guys delve into the importance of self-awareness, taking inventory of our actions, and the outcomes they produce. They discuss how easily we can fall into complacency, letting unproductive habits and outdated thinking hold us back from achieving our full potential.

    This episode challenges listeners to take a hard look at their own habits, behaviors, and thought patterns, and consider what changes might be necessary to break through plateaus and reach new levels of success.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    #799: Future-Proofing Yourself Through Personal Branding Jun 03, 2024
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    In this episode, Bill and Bryan discuss the importance of actively building and maintaining your personal brand, even when you aren't actively looking for a new job. They emphasize how potential employers almost always review candidates' online presence, especially on LinkedIn, even before looking at resumes.

    They guys share strategies for optimizing your LinkedIn profile, creating content that showcases your expertise, and nurturing your network consistently. They also propose the powerful idea of building your own email list of friends, family, acquaintances and past clients to share valuable content and insights with - making you top of mind when opportunities arise.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Attributes of a Great Sales Operating System May 29, 2024
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    In this solo episode, Bryan talks about the characteristics of a great sales operating system, including a "duh" factor and seriously quick speed to value.

    He also teaches you how to use a BZSOS tool called CRM Clean-Up to help take some of the pressure off yourself - and get your CRM data so clean you can eat off of it

    Want to learn more about the Blind Zebra Sales Operating System? Let's go!


    #798: Overcoming Resistance to Change May 27, 2024
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    In this episode, Bill and Bryan Neale delve into the common resistance people face when trying to implement new approaches or strategies, particularly in the sales world.

    The guys discuss the underlying reasons for this reluctance, often rooted in fear, and how to overcome it. Drawing from personal experiences and insights, they provide practical tips on recognizing self-limiting beliefs, embracing a growth mindset, and taking calculated risks to break through stagnation.

    Whether you're a seasoned professional or just starting out, this episode offers valuable perspectives on embracing change and continuous improvement for long-term success.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Who Is BZ and What Is the Blind Zebra Sales Operating System? May 22, 2024
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    Please allow Bryan to introduce himself.

    In this solo episode, Bryan shares a little bit about his personal and professional life.

    You'll hear the backstory of his firm got such an interesting name. He also shares details about the evolution of the Blind Zebra Sales Operating System and explains the difference between a sales process and a sales operating system.

    Ready to learn more about the Blind Zebra Sales Operating System? Let's go!


    #797: The Lost Art of Questioning in Sales May 20, 2024
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    In this episode, Bill and Bryan discuss what they see as the lost art of asking effective, insightful questions during sales discovery and qualification.

    Many salespeople rush through this stage by asking leading questions rather than using open-ended queries to genuinely understand the prospect's situation.

    The guys argue that failing to properly qualify through skillful questioning leads to cluttered pipelines full of unqualified deals. And they emphasize relearning the art of questioning to have more honest, productive sales conversations that expose the right opportunities.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Reframing the Money Conversation May 16, 2024
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    In this solo episode, Bill shares a powerful strategy for having more effective and comfortable conversations about pricing, ROI, and the financial implications of your product or service.

    He explains why salespeople often struggle with money conversations and avoid bringing up pricing until the last minute. His key advice is to reframe the pricing discussion to look at the full "economic picture" surrounding the prospect's investment decision.

    By expanding the dialogue to encompass all of these financial elements, you can have a deeper, more thoughtful discussion that the prospect will appreciate.

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com


    #796: Uncovering Your Blind Spots May 13, 2024
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    In this episode, Bill and Bryan delve into the importance of self-reflection for salespeople. They share thought-provoking questions that every salesperson should ask themselves to identify their true purpose, uncover limiting beliefs, and unlock their full potential.

    From understanding your "why" to recognizing your unique abilities and desired future, this episode provides a roadmap for self-examination and personal growth. Gain valuable insights to help you break through ceilings, align your career with your deeper motivations, and achieve greater success in sales and in life.

    Don't miss this inspiring conversation that will challenge you to look inward and strive for continuous improvement.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


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