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    Business

    The Advanced Selling Podcast

    Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.

    Whether you’re a sales professional, manager, or leader, you’ll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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    Copyright: © ASP Enterprises LLC | http://www.advancedsellingpodcast.com | 450 East 96th St. Suite 500, Indianapolis, IN 46240 | 317.575.0057

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    Latest Episodes:
    Building Genuine Connections in the Digital Age Aug 26, 2024
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    In this episode, Bill and Bryan dive into the concept of "LinkedIn citizenship" and how to effectively use the platform without falling into the trap of constant self-promotion.

    They discuss the importance of balancing giving and getting on LinkedIn, sharing practical tips on how to create valuable content, make meaningful connections, and avoid common pitfalls. Whether you're a seasoned LinkedIn user or just getting started, this episode offers insights on how to be a good "digital citizen" while leveraging the platform for professional growth.

    Learn how to stand out among the 3% of content creators on LinkedIn and escape the obscurity that comes with inactivity.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Level Up Your Sales Process Aug 21, 2024
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    In this solo episode, Bryan breaks down how to optimize your sales process by timestamping two critical elements.

    Whether you've already got a sales process or are starting from scratch, you'll learn you how to set up clear, efficient timelines that make life easier for you and your prospect.

    Listen now to make your sales process smoother and more effective!

    See you at Huddle? Get tickets here.

    If you're ready to learn more about the Blind Zebra Sales Operating System, you can get the details here.


    The Journey from Stuck to Thriving Aug 19, 2024
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    In this episode, Bill and Bryan discuss the journey from point A (current reality) to point B (desired outcome) in sales and personal growth. They explore the concept of being stuck in a comfortable but limiting situation and provide practical strategies for breaking out of complacency.

    The guys delve into recognizing and embracing the "twinges" of desire for growth, identifying and reframing obstacles that hold you back, and seeking insight from successful peers in your desired role.

    They also emphasize the importance of changing your mindset when pursuing new opportunities.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    The Price is Right - Overcoming Resistance Aug 12, 2024
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    In this episode, Bill and Bryan tackle the timely issue of price resistance in sales. As inflation rises and budgets tighten, salespeople are facing increased pushback on pricing.

    Bill and Bryan share valuable insights on how to handle these objections effectively. They discuss recognizing when "price" is masking a deeper issue of perceived value, and the importance of reframing the conversation from "price" to "economics."

    The guys also provide tips for focusing on the full economic picture and ROI. Whether you're dealing with budget constraints, increased cost sensitivity, or prospects looking to negotiate, this episode provides practical advice for sales professionals navigating today's challenging economic landscape.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Cold Calling Sucks: An Eye-Opening Convo with 30 Minutes to President's Club Aug 07, 2024
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    In this solo episode, Bryan engages in a dynamic conversation with Armand Farrokh and Nick Cegelski, co-hosts of the 30 Minutes to President's Club podcast.

    The duo shares insights from their new book, "Cold Calling Sucks, and That's Why It Works," which challenges common misconceptions about cold calling and provides data-backed strategies for success.

    Discover surprising statistics on voice mails, objections, and the power of multithreading in sales and unlock a wealth of other practical advice to revolutionize your cold calling game!

    If you're ready to learn more about the Blind Zebra Sales Operating System, you can get the details here.


    Sales Lessons From Prince and Peyton Manning Aug 05, 2024
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    In this episode, Bill and Bryan draw unexpected parallels between sales excellence and two legendary figures: musical icon Prince and NFL quarterback Peyton Manning. They explore how the dedication, work ethic, and interpersonal skills of these superstars can inspire sales professionals to elevate their game.

    The guys discuss the importance of a relentless commitment to mastery, consistent practice, and staying grounded while connecting with your team and customers. They also delve into the value of personal development, continuous improvement, and the crucial role of passion in achieving long-term success.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Breaking Free From Business Blinders Jul 29, 2024
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    In this episode, Bill and Bryan delve into the critical issue of recognizing and addressing blind spots in business and sales. They explore how business owners can become too entrenched in their thinking, missing obvious solutions to their problems.

    The guys discuss the impact of stress on decision-making and offer techniques for identifying personal stress indicators. They emphasize the importance of challenging assumptions and listening to instincts, providing valuable strategies for improving self-awareness and decision-making in high-pressure business environments.

    Bill and Bryan offer practical advice for salespeople and business leaders on how to pull focus, overcome fixed mindsets, and remain open to new perspectives.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Why Sales Training Doesn't Work Jul 22, 2024
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    In this episode, Bill and Bryan challenge conventional wisdom by arguing that traditional sales training is no longer effective in today's business landscape.

    Drawing from their decades of experience, they discuss why common sales methodologies fall short and why focusing solely on "getting to yes" is a flawed approach. The guys explore why companies default to sales training when results are lacking, the limitations of one-size-fits-all training programs, and how younger generations like Millennials and Gen Z are changing the sales game.

    They emphasize the need for a more holistic, authentic approach to sales achievement and explain why running your sales territory "like a business" is crucial but rarely taught. And offer fresh perspectives on what truly drives sales success in the modern era, suggesting it's time for a paradigm shift in how we approach sales development and training.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


    Live from Indianapolis Jul 17, 2024
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    In this solo episode, Bryan is at the Blind Zebra World Headquarters in Indianapolis, in front of a live audience. As we reach the midpoint of 2024, the first half has been challenging for some of us and outstanding for others, but everyone is eager to finish the year strong.

    Bryan is joined by John Geter, Regional Sales Manager at Partners Personnel, to discuss the outlook for the back half of '24. They explore John’s plans for the next six months and emphasize the importance of shifting from annual planning to a six-month business strategy. This approach allows for a much-needed reset, considering all the changes experienced in the first half of the year.

    If you're ready to learn more about the Blind Zebra Sales Operating System, you can get the details here.


    The Choices That Shape Your Success Jul 15, 2024
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    In this episode, Bill Caskey and Bryan Neale explore critical career dilemmas faced by sales professionals.

    They discuss pivotal choices such as staying in a comfortable job versus seeking new opportunities, breaking through income plateaus, and embracing personal branding. They emphasize how recognizing these moments and making intentional decisions can significantly impact career growth.

    The guys offer advice on approaching these challenges, highlighting that even small choices can lead to substantial long-term success.

    =================================

    Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com

    The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join today!

    If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin.

    =================================


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