The Ad Podcast

Latest Episodes:

Cannes 2026: The Shift From Legacy OOH to High-ROI Interactive IRL Media | Stacy Minero, OUTFRONT Media, Chief Marketing Officer Jul 04, 2026

Show notes

Many corporate marketing teams rely too heavily on digital channels, leaving their campaigns vulnerable to high ad fatigue and rising acquisition costs.

In this episode, Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT Media, details the strategic evolution of out-of-home advertising into interactive "IRL Media."

She explains how modern brands use physical assets as core campaign drivers rather than late-stage additions, creating a reliable foundation for digital and social media engagement.

Strategic areas analyzed include:

Transitioning legacy outdoor placements into programmatic digital transit networks.

Deploying the "Stadium Surround" framework to capture high-value consumer attention during event travel.

Combining physical assets with mobile tech through AR integrations and QR code handoffs.

Using Destination Media methods to turn physical installations into viral social media content.

Building effective industry partnerships via collaborative marketing hackathons.

Stacy Minero is the Chief Marketing & Experience Officer at OUTFRONT Media, managing large-scale brand strategy and digital media integration across premier metropolitan transit networks.

Connect & Scale Your Business:

Follow Stacy Minero on LinkedIn: https://www.linkedin.com/in/stacy-minero-79287b4/

Explore OUTFRONT Media: https://www.outfront.com/

Optimize Your Paid Media Strategies with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Cannes 2026: Why Traditional Affiliate Marketing Is Outdated | Todd Ulise, Nomix Group, Chief Revenue Officer (CRO) Jul 04, 2026

Show notes

As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value.

At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore how "commerce everywhere" platforms link social content channels directly with performance economics.

Key Themes Covered:

Overhauling brand campaigns from loose vanity metrics toward trackable outcomes systems.

Scaling transaction infrastructure models to process billions in gross merchandise volume.

Redefining affiliate tracking methodologies to prioritize viewer dwell time over basic clicks.

Structuring joint equity partnerships that give digital talent deep skin in the game.

Transitioning Western retail distribution toward integrated live streaming social commerce channels.

Todd Ulise is the Chief Revenue Officer at Nomix Group, where he directs global monetization strategy and infrastructure distribution layers for high-growth commerce spaces.

Connect with Todd Ulise on LinkedIn: https://www.linkedin.com/in/toddulise1/

Explore Nomix Group Platforms: https://www.nomixgroup.com/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: Winning Premium Shelf Space Through B2B Events | Michael Fullman & Paul Elsberg, ACRONYM Jul 04, 2026

Show notes

As online ad formats face high saturation and falling conversion response rates, brand leaders face the challenge of finding clean, reliable consumer connection spaces.

At the same time, traditional agency models are shifting toward decentralized specialist networks built for speed.

Dylan Conroy sits down with Michael Fullman and Paul Elsberg from ACRONYM to break down how to transition physical events into data-backed conversion platforms using advanced spatial tech layers.

Key Themes Covered:

Carrying core enterprise positioning smoothly across down-funnel consumer properties.

Countering direct-response ad noise by building custom, physical brand environments.

Implementing an tracking framework via RFID and geofencing to measure Return on Experience.

Presenting product innovations to retail executives to capture premium shelf space.

Operating within independent agency cooperatives like the Residence network to scale creative output.

Michael Fullman is the Chief Creative Officer and Paul Elsberg is the Group Business Director of ACRONYM, where they engineer advanced spatial media strategies and large-scale event architectures for premier corporate portfolios.

Connect with the ACRONYM Team on LinkedIn: https://www.linkedin.com/in/paul-elsberg-23306584/

Explore ACRONYM's Creative Systems: https://acronym.la/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: Reputation Management and Protecting Shareholder Value | Matt Mazzone, LSKR, Chief Creative Officer Jul 03, 2026

Show notes

Relying entirely on the insular viewpoints of dense urban ad hubs can expose enterprise brand campaigns to immediate audience alienation and irreversible reputation damage.

Dylan Conroy sits down with Matt Mazzone, Chief Creative Officer at LSKR, to map out the corporate framework used to ground creative assets in nationwide consumer data and business fundamentals.

Restructuring Insights: How to gather balanced market facts that capture Middle America demographics to de-risk multi-market funnels.

The AEO Optimization Playbook: The technical strategy needed to secure authoritative brand citations inside Large Language Model layouts.

Risk and Reputation Defense: Utilizing academic data filters to screen creative concepts and avoid catastrophic campaign blunders.

Protecting Shareholder Value: Why C-suite marketing directors must prioritize bottom-line financial health over insular design trends.

Matt Mazzone is a prominent public relations executive and the Chief Creative Officer at LSKR, where he directs international brand development, crisis management strategy, and platform-agnostic media deployment.

Connect with Matt Mazzone on LinkedIn: https://www.linkedin.com/in/matthew-j-mazzone/

Explore the LSKR Corporate Strategy Catalog: https://wearelskr.com/

Scale your multi-channel automated performance media investments with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Cannes 2026: Inside the Emotional Psychology of Enterprise CMOs | Stephen Brown, FUSE Create, Chief Executive Officer Jul 03, 2026

Show notes

As programmatic marketing teams encounter diminishing returns from short-term attribution tracks, brands face the critical challenge of keeping their customer pipelines healthy. At the same time, agency leaders must design sustainable business transitions that protect core team dynamics from holding company pressures.

Dylan Conroy sits down with Stephen Brown, CEO and Founder at FUSE Create, to map out how independent agencies use agile brand health tracking to sustain long-term conversion campaigns.

Key Themes Covered:

Overhauling boutique agencies from traditional tactical execution into creative integrated models.

Balancing backend AI tool deployment with the value of human strategic passion.

Reviewing qualitative data from the "Confessions of a CMO" leadership study.

Deploying modern brand tracking frameworks to prevent performance campaign plateaus.

Executing internal management buyouts to maintain creative alignment and client continuity.

Stephen Brown is the CEO and Founder at FUSE Create, an integrated creative agency that directs international cross-screen strategy for premier consumer brands.

Connect with Stephen Brown on LinkedIn: https://www.linkedin.com/in/stephenbrownfuse/

Explore FUSE Create’s Creative Frameworks: https://fusecreate.com/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: Deploying Agentic AI Workflows in Daily Routines | Matt Sanchez, Yahoo, Chief Operating Officer Jul 03, 2026

Show notes

As programmatic advertising moves past traditional cookie tracking, media networks face the challenge of linking early ad exposure with verified digital purchases. At the same time, brands must adapt to new automated workflows changing how consumers assess product value.

Dylan Conroy sits down with Matt Sanchez, Chief Operating Officer at Yahoo, to explore how connecting essential communication utilities with massive content properties can optimize open-web attribution pipelines.

Key Themes Covered:

Aligning a massive digital portfolio to function as a trusted guide across a fragmented web.

Testing lab-grade agentic AI features to improve inbox user productivity.

Exporting rich behavioral insights out of internal platforms into an open DSP layer.

Organizing strategic event timelines to start discussions and close corporate alliances.

Integrating independent creator networks alongside traditional syndicated media formats.

Matt Sanchez is the Chief Operating Officer at Yahoo, where he directs product execution and global distribution systems across their full-funnel media engine.

Connect with Matt Sanchez on LinkedIn: https://www.linkedin.com/in/sanchezmatt/

Explore Yahoo's Programmatic Solutions: https://www.yahoo.com/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: Building Ethical Governance into AI Ad Tech | Matt Longley, Mobsta, Chief Executive Officer Jul 03, 2026

Show notes

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks.

Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.

Key Themes Covered:

Overhauling event marketing from short-term transaction tracking to long-term brand positioning.

Using physical context data rather than online browser history to identify buyer intent.

Combining vehicle renewals, real estate listings, and consumer purchase registries.

Scheduling time-specific ad variations across mobile screens and digital out-of-home panels.

Checking programmatic AI systems against clear compliance and data governance ground rules.

Matt Longley is the CEO at Mobsta Ltd, an independent geobehavioral technology platform that builds efficient localized ad campaigns for global brands.

Connect with Matt Longley on LinkedIn: https://www.linkedin.com/in/matt-longley-71921841/

Explore Mobsta’s Platform: https://www.mobsta.com/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: The Strategy of Branded Entertainment on YouTube | James Rowe, OBB Bolded, President Jul 03, 2026

Show notes

As traditional advertising formats face lower engagement, brand teams face the challenge of reaching audiences who actively tune out classic commercial interruptions.

Dylan Conroy sits down with James Rowe, President of OBB Bolded, to explore how their award-winning production framework builds deep audience loyalty through authentic, long-form branded entertainment.

Key Themes Covered:

Designing celebrity partnerships around existing online conversations and public memes.

Balancing data-gathering software tools with human-centered creative insights.

Activating passionate fan subcultures to strengthen community connection.

Partnering directly with top-tier creators to utilize their pre-built distribution networks.

Structuring video formats on organic channels before moving them to subscription platforms.

James Rowe is the President of OBB Bolded, where he leads the development of pop-culture-driven campaigns and media strategies for global consumer brands.

Connect with James Rowe on LinkedIn: https://www.linkedin.com/in/james-rowe-97499916/

Explore OBB Media: https://obbmedia.com/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: Scaling Brand Campaigns Across the Sports Creator Economy | Jack Adler, Out2Win, Chief Executive Officer Jul 02, 2026

Show notes

As classic sports sponsorships deliver lower digital engagement, brand teams face the challenge of connecting authentically with modern fan communities. At the same time, many automated online sales channels are seeing lower returns due to widespread inbox spam.

Dylan Conroy sits down with Jack Adler, Founder & CEO at Out2Win, to discuss how their venture-backed platform helps brands launch successful media campaigns at the intersection of sports and culture.

Key Themes Covered:

Broadening media reach from early NIL campaigns to the wider sports creator landscape.

Running real-time social campaigns with professional athletes during major sports events.

Transitioning a business model from basic managed execution to data-enabled agency services.

Using internal AI analytical systems to back up creative talent decisions.

Prioritizing face-to-face networking to bypass automated digital outreach clutter.

Jack Adler is the Founder & CEO at Out2Win, where he leads the development of automated creator matching tools and digital media strategies for top brands.

Connect with Jack Adler on LinkedIn: https://www.linkedin.com/in/jack-adler/

Explore Out2Win’s Platform: https://www.outtowin.io/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Cannes 2026: Turning AI Web Scrapers into Monetized Assets | Stephanie Layser, AWS, Sub-Industry Leader, Publishers and Advertising Jul 01, 2026

Show notes

As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems.

At the same time, online publishers must adapt to changes in search traffic and the risks of unauthorized data scraping.

Dylan Conroy sits down with Stephanie Layser, Global Subcategory Leader for Publishers and Advertising at AWS, to explore how cloud infrastructure supports modern media operations.

Key Themes Covered:

Operating neutral cloud infrastructure to support global programmatic ad networks.

Automating manual ad operations and planning using enterprise AI applications.

Moving software projects from quick prototypes to secure production environments.

Optimizing corporate website layouts for automated search tools and engines.

Setting up edge firewalls to turn automated web scraping into structured revenue streams.

Stephanie Layser is the Global Subcategory Leader for Publishers and Advertising within the Media, Entertainment, Games, Advertising, and Sports division at AWS, where she creates infrastructure strategies for major programmatic platforms.

Connect with Stephanie Layser on LinkedIn: https://www.linkedin.com/in/slayser8/ Explore

AWS Advertising and Marketing Tech: https://aws.amazon.com/media/

Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

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