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    Business

    The Ad Podcast

    a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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    Latest Episodes:
    ⁠Jessica Lyn Zall⁠ - Chief Marketing Officer - ⁠Percent⁠  Nov 29, 2023
    Show notes

    Jessica Lyn Zall - Chief Marketing Officer - Percent Jessica Zall is the Chief Marketing Officer of Percent, a groundbreaking technological and data-driven platform that has created the modern credit marketplace by connecting investors, borrowers, and underwriters and enabling them to transact more efficiently. Jessica leads the company’s marketing and communications strategy with a strong focus on building their brand and market presence as well as driving client acquisition and retention. In 2021 Jessica joined Percent, and began building out Percent’s marketing department, becoming the driving force behind Percent’s rebrand, external communications and growth initiatives. She is responsible for all functions within Percent’s marketing division, including growth and performance marketing, product marketing, digital marketing, customer insights and analytics, operations and marketing technology, brand, communications and content.


    ⁠Tony Billmeyer⁠ - Chief Marketing Officer - ⁠Show-Me Organics⁠ Nov 08, 2023
    Show notes

    Tony Billmeyer - Chief Marketing Officer - Show-Me Organics Lead marketing for some of the fastest growing cannabis brands in Missouri. Show-Me Organics operates a vertically integrated house of brands with something for everyone: - Vivid Cannabis offers a charismatic line of top shelf products, setting the bar for quality in the market. - Missouri's Own offers an approachable line of gourmet edibles inspired by Missouri's own flavors. - Buoyant Bob brings the inherent fun of cannabis to dispensary shelves, offering "The best bud for your buck" to help keep everyone afloat. - Blue Sage Cannabis Deli offers the friendliest service and flower served deli-style, where everyone is welcome to "Come see your buds!" Show-Me Organics won a Grand The Clio Awards at the 2022 Clio Cannabis Awards in Partnerships and a Bronze Clio in PR. Their inventive marketing has helped grow market share and hold shelf space, despite ever-increasing competition.


    ⁠Stephanie Fried⁠ - Chief Marketing Officer - ⁠Fandom⁠  Oct 17, 2023
    Show notes

    Stephanie Fried - Chief Marketing Officer - Fandom Stephanie Fried has spent 20 years building and leading the most innovative marketing and research teams in media. She is currently the Chief Marketing Officer at Fandom, a global entertainment brand powered by fan passion. In this role, Fried oversees all marketing efforts for Fandom and its portfolio of brands including Fanatical, TV Guide, Metacritic, GameSpot, among others. She has been instrumental in accelerating Fandom’s audience growth to over 350 million visitors per month and driving engagement through audience development, UA, consumer insights, design, experiences, and communications. Prior to joining Fandom, she was the EVP, Marketing, Research and Analytics at Condé Nast and led teams across iconic brands such as The New Yorker, Vanity Fair and Vogue. Fried’s team grew digital audiences by +50% and engagement by +82% YoY during her tenure.


    ⁠Lisa Tan⁠- Chief Marketing Officer - ⁠Reverie⁠  Oct 10, 2023
    Show notes

    Lisa Tan- Chief Marketing Officer - Reverie Lisa Tan is the chief marketing officer of Reverie, a cutting-edge sleep technology company on a mission to help people live better lives through the power of sleep. Tan leads the marketing and customer experience teams across Reverie’s wholesale and direct-to-consumer verticals. Combining her passion for teaching others how to embrace quality sleep with nearly two decades of strategic marketing and business acumen, Tan drives innovation across the company. She received her master’s degree from the Kellogg School of Management at Northwestern University, a BA from Princeton University and lives in Metro Detroit with her husband, Martin, and two young daughters.


    Amy Tunick⁠ - CMO - ⁠National CineMedia (NCM)⁠  Oct 05, 2023
    Show notes

    Amy Tunick - CMO - National CineMedia (NCM) Amy oversees NCM’s B2B and B2C marketing including brand, creative and content strategy, partnerships, events, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands and agencies. Throughout Tunick’s career, she has overseen integrated marketing and PR initiatives at prominent media and entertainment companies and agencies. Additionally, Tunick is a founding member of Chief, a private network focusing on connecting and supporting female leaders pursuing and entering the C-Suite and other senior leadership positions.


    ⁠Derek Osgood⁠ - CEO - Ignition Sep 28, 2023
    Show notes

    Derek Osgood - CEO - Ignition Derek Osgood is a product marketing specialist, entrepreneur, and Founder & CEO of Ignition, a platform that helps brands streamline go-to-market strategies. He has launched several products that have collectively generated over $1 billion in revenue. Before Ignition, Derek worked as Director of Product Marketing at Rippling, Director of Marketing and Growth at BBVA, and as a Product Manager at Playstation .


    ⁠Matthew O'Connor⁠ - CEO -⁠AdQuick⁠ Sep 22, 2023
    Show notes

    Matthew O'Connor - CEO -AdQuick Matthew O'Connor is the CEO and cofounder of AdQuick.com, the first platform to allow brands, agencies and individuals to complete the entire process of planning, buying, executing and measuring out-of-home (OOH) advertising campaigns anywhere in the U.S. and around the globe.


    Tom Richards - CMO - Ninjio Sep 18, 2023
    Show notes

    Tom Richards - CMO - NINJIO Cybersecurity Awareness Training Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team, and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU’s Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom’s career has spanned over 25 years working with international brands such as Apple, Starbucks, and Expedia while in leadership roles at various global digital advertising agencies.


    Devon O'Rourke - Founder - Fluvio Sep 02, 2023
    Show notes

    Devon O'Rourke is the Founder and Managing Partner of product marketing consulting firm, Fluvio, an occasional angel investor, and the host of the Embracing Erosion podcast. Devon has over a decade’s worth of experience working alongside growth, marketing, product, research, design, sales, PR, and engineering teams to successfully bring new software and technology products to market. Before founding Fluvio, Devon held a number of strategy and product marketing roles at companies such as The New York Times, Getty Images, Publicis, ESPN, Tremor Video, Etsy, and Amazon, in addition to being an Advisory Board Member, Ambassador, Mentor, & Speaker for the Product Marketing Alliance.


    Lynn Blashford - CMO - White Castle Aug 30, 2023
    Show notes

    What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs with the likes of PUMA and Wu-Tang Clan? For chief marketing officer Lynn Blashford, it’s a marketing special sauce that drives the brand to reach new heights in quick service retail (QSR) locations in the Midwest and coast-to-coast go-to grocery markets.


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