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    Business

    The Ad Podcast

    a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture

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    Latest Episodes:
    Lindene Cleary - Chief Marketing Officer (CMO) - Tourism Tasmania Dec 09, 2025
    Show notes

    Lindene Cleary is the Chief Marketing Officer (CMO) of Tourism Tasmania, the agency responsible for promoting Tasmania globally and domestically as a travel destination.



    Mike Petrakis - Founder and CEO - Batch Dec 08, 2025
    Show notes

    Mike Petrakis is the Founder and CEO of Batch, a leading party-planning and group experience platform that helps users discover and book experiences for celebrations like bachelor/bachelorette parties and more. Launched in 2020 under his leadership, Batch has grown its user base to millions and offers thousands of bookable experiences across dozens of cities. Before Batch, Mike co-founded and held leadership roles at WOLACO, served as Partner at Brooklyn Athletic Club, and held business development roles earlier in his career. He holds a Bachelor of Business Administration from the University of Richmond’s Robins School of Business and has also studied at IESEG School of Management — and sits on advisory boards and invests in emerging startups.


    Michelle Denogean - Chief Marketing Officer - Mindtrip, Inc Dec 04, 2025
    Show notes

    Michelle Denogean is a seasoned marketing leader, startup advisor, and author with over two decades of experience growing B2C and B2B brands.

    She currently serves as Chief Marketing Officer at Mindtrip, Inc., an AI-powered travel platform.

    Before Mindtrip, she held senior marketing and operational roles at companies including Edmunds.com, Roadster, eHarmony, and other major players in real-estate, automotive, travel, and online services.

    Michelle is also the author of GrowUp! Take Your Startup to the Next Level, a guide that helps founders navigate the psychological and strategic challenges of scaling a startup.

    She combines data-driven marketing, brand strategy, and human-centered leadership — helping startups grow with clear value, strong culture, and sustainable momentum.


    Brett Banker & Eric Segal - Co Founders - X&O Dec 02, 2025
    Show notes

    Brett Banker is co-founder of X&O and former Managing Partner & Head of Account Management at a two-time “Agency of the Year.” He’s led brand and business strategy for major clients including consumer-packaged goods, media, food, and sports brands such as Procter & Gamble, NBCUniversal, Panera Bread & National Football League (NFL). Brett also pursues entrepreneurial passions outside agency life — from DTC ventures to cooking and golf — bringing a grounded, multi-faceted perspective to brand building. Eric Segal is co-founder of X&O. and a veteran creative leader: former Chief Creative Officer at an award-winning agency, with a track record that includes working on several Top-10 Super Bowl commercials. He’s earned awards and recognition at major creative competitions — including Cannes Lions International Festival of Creativity, D&AD, The One Show, Effies, and Emmys — and his work has ranged from brand campaigns to large-scale advertising for clients across industries.


    Dexter Percil - Global Marketing - Saint Lucia Tourism Authority Nov 29, 2025
    Show notes

    Dexter Percil is the Director of Global Marketing at the Saint Lucia Tourism Authority (SLTA).

    With roughly two decades of experience in sales and marketing across the Caribbean, he has driven successful growth and brand strategy for leading companies including beverage brands and regional distributors before moving into tourism marketing.

    He holds a Bachelor’s degree in Business Administration from the University of Ottawa (Canada) and a Diploma in Business Management from the University of the West Indies (UWI).

    In 2025, Percil was honored by the Atlanta City Council for his “outstanding professional achievements, impactful leadership, and unwavering commitment to advancing the Caribbean community” — recognition that underscores both his marketing accomplishments and his influence beyond the Caribbean region.


    ⁠Yakov Filippenko⁠ - CEO - ⁠Intch, Inc⁠. Nov 29, 2025
    Show notes

    Yakov Filippenko is a tech entrepreneur and startup founder, best known as the CEO & founder of Intch, Inc. — a professional networking platform focused on flexible work and global career connections.


    Chris O'Neill - CEO - GrowthLoop Nov 26, 2025
    Show notes

    Chris O'Neill is a veteran tech leader and operator with 25+ years of experience leading products, scaling businesses, and turning around companies. He spent nearly a decade at Google, including senior leadership roles at Google X and as head of Google Canada. He went on to serve as CEO and Chairman of Evernote, where he helped stabilize the company and refocus its mission. More recently, he served as Chief Growth Officer at Xero, and now leads as CEO of GrowthLoop, a cutting-edge AI and data-driven customer growth platform. He also sits on the boards of several major companies (including Gap Inc.), advises high-growth startups, and invests in promising tech ventures.


    Yaron Orenstein - Co-CEO - Hopp.co Nov 26, 2025
    Show notes

    Yaron Orenstein is the Co-CEO of Hopp.co, a Wix company that provides a next-generation “link-in-bio” and online presence platform for creators, professionals, and SMBs. He’s a seasoned executive with over 20 years of experience across consumer, mobile, enterprise, and IoT businesses. Yaron is also a serial entrepreneur (CEO at Olibya Labs, previously at POPS) and deeply passionate about the creator economy. This show is brought to you by HighLevel get 30 days for free using the link below: https://lnkd.in/gytNmse2


    Ed Simon - CSO - Visit Florida Keys & Key West Nov 18, 2025
    Show notes

    Ed Simon is a seasoned travel and tourism executive with over 30 years of experience in the industry.

    In June 2025, he was appointed Executive Vice President and Chief Sales Officer of Visit Florida Keys & Key West, where he leads sales, group meetings, events, and long-term partnerships.

    Prior to this role, he served as Executive VP for Visit Lauderdale and held senior sales positions at Destination Hotels and Remington Hotels, and earlier worked for Hyatt.

    He holds a B.S. in Hotel, Restaurant & Institutional Management from Penn State University.


    Beth Freedman - London Managing Director - MMGY Nov 17, 2025
    Show notes

    Beth Freedman is a seasoned integrated marketing leader with more than two decades of experience across creative, media, and sales in both the U.S. and U.K.

    In April 2025, she was appointed Executive Vice President and Managing Director for MMGY’s UK operations. MMGY Global Before that, she served as CEO of dentsu X UK, where she led the integration of digital agencies into a unified full-service media offering.

    Over her career she has held senior roles at major agencies including Saatchi & Saatchi, Arnold, Fallon, and gyro, working on notable global brands across travel, automotive, FMCG and media.

    She’s known for her strategic vision, empathetic leadership, and passion for innovation in media.

    Freedman is also active in promoting sustainability and inclusion: she holds a certificate in Sustainable Media, Creative & Marketing from Cambridge Institute for Sustainability Leadership, and has supported LGBTQ+ inclusion as part of her leadership at dentsu.


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