Show notes
What actions should you be taking RIGHT NOW to thrive? It's probably not what you think!
In this special bonus episode of The Abundant Accountant Podcast, Dominique Molina joins me for a conversation about what we've both noticed since the beginning of the COVID-19 crisis, how you can attract more clients that you're actually excited to work with, and how doing the exact opposite of what you would normally do can help you stand out and be successful - recession or not!
If you're ready to take back your power by taking action and doing what other accountants aren't doing, this episode is a must-listen!
Here's a few things we talked about:
- Why communication (not credentials) is key to differentiating yourself and charging higher rates
- What Dominique has noticed about what people are experiencing and why you should be doing the opposite of your instincts to be successful
- The power of being present and acting in the now instead of from the past or the future
- Specific, real-life examples of how you can help businesses adapt in this new and changing climate
- Why leading by example is the absolute best way to attract the clients you want right now
- Why you DON'T have to be an expert in everything to be of service for your clients, and why not knowing everything might even help you stand out right now
- What to do when negative thoughts pop up or you find yourself or your clients "grumbling" about things that don't really matter
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I see way too many accounting professionals who are overworked, underpaid, and under appreciated. Is that you?
That's why I've created a simple 5-step process for accountants so that you can feel confident positioning yourself as the expert, get consistent, high-quality referrals, and easily get people to say YES to paying you what you're worth (no matter how much you charge), while working less all year round - even during these challenging times! Go to 5stepstoabundance.com to get my simple 5-step process accountants use to go from "waiting around for the busy season" to closing high-level clients who say YES to paying you what you're worth (no matter how much you charge) and who actually appreciate the work you do for them!
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This episode was brought to you by Xero. With Xero's cloud accounting software, small businesses and accountants can work together and collaborate anytime, anywhere. With real-time financials, bank connections, unlimited users, and online invoicing, it's beautiful accounting software that's powered by people.
Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. Learn more at www.xero.com.
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About Dominique Molina
Dominique Molina has long been passionate about helping small businesses pay less tax. Unlike other CPAs, her practice, beyond annual tax return preparation, also emphasizes proactive tax planning strategies to help small businesses leverage the tax laws in the same way that large corporations and the wealthy do. Unsatisfied with bringing her tax-savings approach only to clients her own practice could reach, she created a company that trains and certifies CPAs to develop special expertise in tax planning in accordance with her own high standards for advisory excellence and tax reduction goals. The result is a growing network of CPAs who are successfully reaching some 90,000 small businesses throughout the country.
Molina's mission to save clients from overpaying their taxes led in 2009 to her founding The American Institute of Certified Tax Planners (AICTP), a company she presides over as CEO. Certified Tax Planners are a leading group of tax professionals who are specially trained in the art of long term, proactive tax planning. AICTP trains and certifies CPAs to develop special expertise in tax planning, and it provides ongoing education, information, and other resources for accountants, advisors, and small business owners. Molina and the company provide a valuable service to the small business community, because AICTP member CPAs, as proactive tax planners, are advising their business owner clients throughout the year on strategies to minimize their annual tax liability by putting tax laws to work for them. By capitalizing on the wealth of tax-saving resources in the U.S. tax code, she and they are helping small businesses pay less tax in April, and retain more revenues for growth.
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