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    Business

    The Abigail Peugh Podcast

    Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I’m so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what’s working NOW on social media, how to grow an engaged community that can’t wait to buy from you, and the actual work that it takes to have a successful online business with digital products. 

    You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I’m learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you’re seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there. 

    We’re talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you’re just starting out or you’re ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

    Advertise

    Copyright: © 2024

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    • Google Play
    • Spotify

    Latest Episodes:
    46. How to Start & Grow a Paid Community with Vix Meldrew Feb 25, 2025
    Show notes

    On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.

    A few things we cover in this episode:

    • The "Chicken Nugget Theory" that transformed how she thinks about community building
    • Why simplicity beats complexity when designing digital products that sell
    • The three non-negotiables you need before creating any course or community
    • How she scaled (and later closed) a 6-figure membership community
    • The psychology behind why most online courses fail to deliver results

    Resources mentioned in this episode:

    • Vix's "How to Kill a Membership" Episode on Rave Results Podcast
    • Rave Results

    Connect with me:

    • Instagram: @abigailpeugh
    • Join Rich Girl Community

    Connect with Vix:

    • Instagram: @vixmeldrew
    • vixmeldrew.com

    Make sure to hit subscribe/follow so you never miss an episode!


    45. How I Gained 4,000+ Followers Using Trial Reels (Q&A) Feb 18, 2025
    Show notes

    After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers!

    A few things we cover in this episode:

    • The exact content type that got me 1.7M views and 1,002 new followers from a single reel
    • Alllll your burning questions that you had for me after my first episode on trial reels
    • My 10-minute daily system for creating and testing multiple trial reels
    • Why natural, unpolished content is outperforming perfectly curated posts
    • The surprising truth about using trial reels for direct sales versus audience growth

    Resources mentioned in this episode:

    • Rich Girl Community
    • Episode 43 with Niki (our first trial reels deep dive)

    Connect with me:

    • Instagram: @abigailpeugh

    Make sure to hit subscribe/follow so you never miss an episode!


    44. What I Really Think About Master Resell Rights with Vicki Pollack Feb 11, 2025
    Show notes

    Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business.

    A few things we cover in this episode:

    • The untold truth about making money online that most content creators won't share
    • Why selling with integrity might mean walking away from massive profits
    • The surprising pivot stories of creators who found success in unexpected niches
    • What ethical digital product marketing actually looks like (it's not what you think)

    Resources mentioned in this episode:

    • Vicki's Rookie Course
    • "Don't Say That" Book (affiliate link)

    Connect with me:

    • Instagram: @abigailpeugh

    Connect with Vicki:

    Instagram: @the_no_bs_newyorker

    Make sure to hit subscribe/follow so you never miss an episode!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!


    43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls Feb 04, 2025
    Show notes

    Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have.

    A few things we cover in this episode:

    • A new Instagram feature that's slowly rolling out (and why you need to be ready for it)
    • Why your "failed" content might actually be perfect for gaining new followers
    • The surprising reason most people give up right before they crack the code
    • A clever hack for testing content without risking your engagement
    • The simple mindset shift that transforms how you create content for new audiences

    Resources mentioned in this episode:

    • Niki's Viral Trial Reels Guide
    • ManyChat for Instagram
    • Instagram's Trial Reels Feature

    Connect with me:

    • Instagram: @abigailpeugh

    Connect with Niki:

    • Instagram: @nikipuls

    Make sure to hit subscribe/follow so you never miss an episode!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!


    42. Launching a Digital Product with a Small Following - Student Spotlight with @iamcristina.suarez Jan 28, 2025
    Show notes

    On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about!

    A few things we cover in this episode:

    • The surprising pivot that led to a £2,000+ launch with less than 2,000 followers
    • Why the "right" business model might be hiding in plain sight (and how to spot it)
    • The mindset shift that separates successful entrepreneurs from those who give up
    • A game-changing way to find your perfect audience (even with a tiny following)
    • The truth about balancing multiple income streams as a busy mom

    Resources mentioned in this episode:

    Rich Girl Launch

    Digital Product Starter Kit

    Cristina’s Course: Editing Made Easy

    Connect with me:

    • Instagram: @abigailpeugh

    Connect with Cristina:

    • Instagram: @iamcristina.suarez

    Make sure to hit subscribe/follow so you never miss an episode!


    41. DIY Your Brand Photos: Pro Tips for Stunning Photos on Any Budget with Erin Blackwell Jan 21, 2025
    Show notes

    On today’s episode, we're diving into the world of brand photography with my incredible guest and personal photographer, Erin Blackwell. Erin specializes in helping women show up confidently as the face of their brand. She recently took my brand photos, and I can honestly say I've never felt more comfortable during our photoshoot and more "me" once I saw the photos!

    A few things we cover in this episode:

    • Erin turned a $200 investment into a thriving photography business
    • When you should (and shouldn't) invest in professional photos
    • The red flag most people miss when hiring a photographer
    • A must-know hack for taking professional photos with just your phone
    • The simple "squint test" that will transform how you look in photos
    • The foolproof formula for choosing outfits that pop on camera

    Resources mentioned in this episode:

    • Erin's FREE guide: "Calling Your Shots: 31 Photos Your Business Needs"
    • The Posing Bible by Erin Blackwell (155+ pages of posing techniques, wardrobe tips, and more!)
    • Home Studio List (for renting photo-friendly spaces by the hour)
    • My favorite phone tripod with remote

    Connect with me:

    Instagram: @abigailpeugh

    Connect with Erin:

    Instagram: @iamerinblackwell

    Make sure to hit subscribe/follow so you never miss an episode!

    DISCLAIMER: Some links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!


    40. My 90 Day Sales Challenge: You in? Jan 14, 2025
    Show notes

    In this week's episode, I'm sharing everything about my 90-day sales challenge for 2025, plus answering some of your questions submitted on Instagram!

    A few things we cover in this episode:

    • How I’m using a 90 day challenge to help me reach my goal of $100k monthly recurring revenue
    • My rules for this challenge
    • How you can also do this challenge

    Plus, I'm trying something new with a Q&A section at the end where I answer YOUR questions about:

    • Choosing your first digital product
    • Making sales with a smaller following
    • What my work schedule looked like in the beginning and what it looks like now (2.5 years in)
    • What my daily money making tasks are

    Resources mentioned in this episode:

    • Rich Girl Community (where I'm documenting this entire 90-day challenge with real data!)

    Connect with me:

    • Follow on Instagram @abigailpeugh
    • Join Rich Girl Community for behind-the-scenes of my 90-day challenge
    • DM me if you loved the Q&A format!

    Make sure to hit subscribe/follow so you never miss an episode!


    39. How to Set Goals You Will Actually Hit in 2025 + My Big Goals for 2025 Jan 07, 2025
    Show notes

    In this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals.

    A few things we cover in this episode:

    • Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead)
    • How I track my goals with a Big A$$ Calendar
    • The passion I'm rekindling (hint: it has nothing to do with business)
    • My biggest, scariest goal yet (and why I'm finally ready to share it)

    Resources mentioned in this episode:

    Big Ass Calendar (for tracking my daily walks)

    Dinner for Vampires (the book I’m reading right now and obsessed with)

    Rich Girl Community (join for weekly social media prompts + support!)

    Connect with me:

    • Follow on Instagram @abigailpeugh
    • Send me your hobby suggestions!
    • Share your favorite non-business books with me on Instagram

    Make sure to hit subscribe/follow so you never miss an episode!


    38. The 2024 Goals I Didn’t Hit Dec 31, 2024
    Show notes

    In this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life.

    In this episode, I cover:

    • How many walks I took for the year (my goal was 365 for the year)
    • Not hitting my Instagram Growth goals as someone that teaches Instagram Growth
    • Whether or not I hit my revenue goal of over a million dollars for 2024
    • My lofty podcast goals that I set (and didn’t reach)
    • How many 1-1’s I did in 2024 and why I probably won’t do them in 2025

    Resources mentioned in this episode:

    • Big Ass Calendar (the actual name!) for goal tracking
    • Rich Girl Community

    Connect with me:

    Instagram: @abigailpeugh

    Make sure to subscribe so you don't miss next week's episode where I'll be sharing my 2025 goals.


    37. How Relationship Anxiety Turned Into a 290k+ Strong Digital Product Business - Student Spotlight with @youloveandyoulearn Dec 24, 2024
    Show notes

    Today I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ following on Instagram and selling her very own digital products.

    In this episode, we cover:

    • Sarah’s journey from 109K to 293k Instagram followers in just one year
    • The power of niching down and speaking directly to your audience
    • Why *not* having a formal degree might be your biggest advantage
    • Why waiting for "the right moment" could be sabotaging your growth (and what to do instead)
    • The surprising Instagram strategy that helped Sarah gain 180K followers in months

    Resources mentioned in this episode:

    • Rich Girl Reels
    • Rich Girl Community
    • Digital Product Starter Kit
    • Rich Girl Launch
    • Previous podcast episode with Jera on Social Media Strategy & Video Editing Tips

    Connect with Sarah:

    Instagram: @youloveandyoulearn

    Podcast: The Love and You Learn Podcast

    Connect with me:

    Instagram: @abigailpeugh

    If you enjoyed this episode, be sure to send me a DM letting me know what you loved about it!


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