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The Abigail Peugh Podcast — Business
The Abigail Peugh Podcast

Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I’m so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what’s working NOW on social media, how to grow an engaged community that can’t wait to buy from you, and the actual work that it takes to have a successful online business with digital products.

You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I’m learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you’re seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.

We’re talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you’re just starting out or you’re ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!

Copyright: © 2024

Latest Episodes:

Her First Digital Product Flopped. Then She Made $5,495 in One Day Sep 21, 2026

Show notes

Stephanie spent TWO AND A HALF YEARS thinking about starting an online business before she finally decided to just freaking do it.

Then she launched her first digital product...

And sold TWO in 30 days.

But instead of deciding digital products didn't work, she paid attention to what her audience was actually asking her for and tried again.

Now she’s making daily sales, has had a $5,495 sales day, and built a business that’s changed what life looks like for her family of eight.

Inside this episode, we cover:

• What Stephanie changed after her first digital product completely flopped

• The product she created next and why people were willing to pay hundreds of dollars for it

• How a $17 sales day and a $5,495 sales day happened in the SAME WEEK

• The Reel that brought Stephanie 3,592 followers and why we think it worked so freaking well

• What daily sales made possible for Stephanie's family that she NEVER expected a year ago

If you've been sitting on an idea because you aren't sure it'll work, OR you've launched something that didn't sell like you hoped, you need this one.

Because sometimes the thing that doesn't work gives you the exact information you need to figure out what will.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Stephanie’s viral reel

Connect with Stephanie:

Instagram: @clearcreekcollective

The Ultimate Furniture and Styling Guide

Connect with me:

Instagram: @abigailpeugh

How Storytelling Helped Her Make Daily Sales for 600+ Days Sep 15, 2026

Show notes

Mackenzie had built a business, a loyal community, and was getting ready for maternity leave when she woke up one morning and basically lost ALL of it.

She was seven months pregnant, locked out of her accounts, and suddenly the business she thought would support her postpartum season was gone.

So she started over.

And today? She’s made sales for more than 600 days in a row and built a business around something I still think WAY more creators should be doing: storytelling.

Inside this episode, we cover:

• What happened when Mackenzie lost the community she had spent YEARS building

• Why it took THREE months to get a single comment after starting over and what finally started to click

• The ridiculously simple membership idea her audience basically created for her 👀

• Why Mackenzie believes the content that makes sales probably WON’T be the content that goes viral

• The marketing strategy both of us refuse to use and the very expensive lessons that taught us why

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Mackenzie:

Instagram + TikTok: @mackenzieheflin_

Connect with me:

Instagram: @abigailpeugh

How Trial Reels Took Her From 600 to 15K Followers + Daily Sales Sep 08, 2026

Show notes

Kelsey Johnson started her Instagram account a little over a year ago, and for the first six months? Not a whole lot happened.

Then something finally clicked.

Since then, she’s grown to over 15,000 followers, sold her first digital product almost 1,600 times, and built an 85-day daily sales streak.

And the best part? She didn’t do it by trying to become known for everything.

Inside this episode, we cover:

• What finally changed after six months of struggling to grow

• The super niche product Kelsey almost didn’t create and what happened when she finally did

• Why getting MORE specific helped her grow faster

• The three things she focuses on that she believes are behind her daily sales

• What she’s doing now that she has an audience who knows and trusts her

If you’re in the stage where you’re posting, trying all the things, and wondering when something is finally going to click, you need this episode!!

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Kelsey’s Grow with Trial Reels Guide

Connect with Kelsey:

Instagram: @kelsey.marie.johnson

Connect with me:

Instagram: @abigailpeugh

What’s Actually Working for Daily Sales On Instagram w/ Jordan Dooley Sep 01, 2026

Show notes

Jordan Dooley has been creating content since the Valencia filter days of Instagram 😂 and more than a decade later, she’s STILL building an audience, making sales, and figuring out how to evolve just like social media.

Jordan is a three-time bestselling author, longtime content creator, and mom of three under three. She’s also made some form of digital product or affiliate sale every single day for YEARS.

And what I loved about this episode is that Jordan has experienced basically every era of making money online. She’s sold $20 digital products, built memberships, worked with brands, made affiliate income, written books, grown multiple social media accounts, and completely changed the way she creates content as her life has changed.

Inside this episode, we cover:

• Why Jordan thinks Instagram has officially become “Interest-gram” and what that means for creators trying to grow right now

• The major shift she made to her content after more than a DECADE online and why it’s actually making her life easier

• How she’s making money from multiple income streams without trying to sell 47 different things at once

• The content system Jordan uses so she can post consistently without constantly creating everything from scratch

If you’ve ever wondered whether you need to choose between digital products, affiliate income, brand partnerships, or building a personal brand, this conversation is SO good.

We also get into what building a business actually looks like with three kids under three, why Jordan intentionally stepped away from things that used to be a huge part of her business, and her philosophy of finding the lowest input with the highest output in this season of life.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Jordan:

Instagram: @jordanleedooley & @thestorytutorials

Connect with me:

Instagram: @abigailpeugh

107,462 followers From One Reel And No Zero Dollar Days Since 2024 Aug 25, 2026

Show notes

Amy was a stay-at-home mom with four kids within THREE years when a pile of towels falling out of her linen closet basically sent her over the edge. 😂

And that moment eventually became the beginning of the business she has today.

Amy started Genius Mom Hacks because she wanted an identity outside of motherhood AND wanted to help other overwhelmed moms create homes that actually made their lives easier. She started with a blog, eventually found digital products, and has spent the last few years building a business that is such a good example of what can happen when you stop chasing the next thing and just KEEP GOING.

In this episode, we’re talking about how Amy turned a simple idea into a digital product business making sales every single day, the content strategies she still uses years later, and why she believes consistency has mattered way more than trying to make every single post perform perfectly.

Inside this episode, we cover:

• The moment Amy realized something in her life HAD to change and how it eventually became the foundation of her entire business

• Why Amy waited an entire YEAR before creating her next product and why that might have actually helped her grow faster

• The content strategy behind one reel that completely changed the future of her account

• How Amy creates multiple pieces of content a day without spending her entire life on Instagram

• The revenue stream she added to her digital products that I think WAY more creators should be using

If you’ve been overcomplicating digital products, constantly wondering if you need to create something new, or letting a low-view post convince you that what you’re doing isn’t working, you NEED to listen to this conversation.

Resources mentioned:

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Amy’s viral reel mentioned in the episode

Connect with Amy:

Instagram: @geniusmomhacks

Connect with me:

Instagram: @abigailpeugh

Mom of 4 Went From Civil Engineer to Full Time Creator Aug 18, 2026

Show notes

Steph Fisher is a former civil engineer, mom of four, and now full-time content creator. And her story is basically proof that it is NOT too late to reinvent yourself or start from scratch on Instagram.

A little over a year ago, Steph decided she was done spending hours watching other people build the lives they wanted and decided to start creating instead.

But this wasn’t her first attempt. She actually tried multiple times before and nothing really stuck.

This time, she decided she was going ALL IN for an entire year. And let’s just say... things started happening a whole lot faster than she expected.

In this episode, we’re talking about what finally made this time different, the unexpected moment that completely changed the trajectory of her account, how losing her job pushed her into being an entrepreneur, and what happened when she launched her very first digital product.

In this episode, we cover:

• What Steph did differently after trying and failing to make content creation stick multiple times before

• The reel she almost DIDN’T post that ended up changing everything

• How an unexpected career change gave Steph the push to bet on herself

• What happened when she finally turned the questions sitting in her DMs into something she could sell

• The mindset shift Steph believes made the biggest difference between another failed attempt and completely changing her family’s life

If you’ve been sitting there thinking you missed your chance, Instagram is too saturated, you don’t have enough time, or you’ve already tried and it didn’t work... LISTEN TO THIS ONE.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Steph’s viral morning routine reel

Connect with Steph:

Instagram: @stephfi___

Connect with me:

Instagram: @abigailpeugh

10K Followers in 52 Days After Getting Laid Off Aug 11, 2026

Show notes

If you think it’s too late to start from scratch and grow an audience that actually buys from you in 2026, this episode is going to change your mind.

Laura Gordon started a brand new Instagram account in February after being laid off from her job. After trying multiple niches, starting over more than once, and creating digital products that never sold, she decided to give it another shot and go ALL IN.

And this time? Things went very differently.

In this episode, Laura is breaking down what she actually did to grow from zero to over 10,000 followers in just 52 days AND build a 44-day daily digital product sales streak along the way. And spoiler alert, it wasn’t because she had one lucky viral reel.

Inside this episode, we cover:

• What Laura did differently THIS time after multiple niches and digital products that didn't work

• The strategy behind going from a brand new account to 10K followers in just 52 days

• The surprisingly simple thing Laura did before creating her digital product that completely changed the outcome

• What’s actually driving Laura’s sales right now (and it might not be the content you think 👀)

• The small business decision that helped Laura realize this could actually replace the job she lost

This episode is such a good reminder that you do NOT need a massive audience, years of experience, or the perfect niche figured out before you start. Sometimes you just have to test things, pay attention to what’s working, and be willing to go ALL IN when you find the thing that clicks.

Resources mentioned:

30-Day Free Stan Trial HERE

Rich Girl Community

Connect with Laura:

Instagram: @lauralizgordon

Connect with me:

Instagram: @abigailpeugh

Welcome Back, B*tches Aug 04, 2026

Show notes

After an unexpected year away from the podcast, ya girl is finally back. 🫶🏼

I honestly thought I'd be gone for a few weeks... maybe a month. Instead, life had other plans.

In this episode, I'm sharing where I've been, what life has looked like after having my son six weeks early, and how becoming a mom of two completely shifted my priorities, my business, and honestly... me.

I'm also sharing a big announcement about the future of this podcast, what you can expect from Season 2, and the one thing that allowed my business to keep making sales every single day while I was in the hospital and deep in the postpartum trenches.

Inside this episode, I cover:

• The unexpected reason I disappeared for an entire year

• A big announcement about the future of this podcast

• The one business decision that completely changed my postpartum experience

• The "yes" that almost didn't happen and why it means so much to me

• Why changing your mind might be one of the smartest business decisions you ever make

If you've been in a season where life looks different than you expected, your priorities have shifted, or you're wondering if it's okay to pivot... this episode is for you.

Resources mentioned:

30-Day Free Stan Trial HERE!

Join Rich Girl Community HERE!

Connect with me:

Instagram: @abigailpeugh

68. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products (FBF) Aug 05, 2025

Show notes

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone.

In this episode, we cover:

How lonely being an entrepreneur can be and how important community is
The frustration of chargebacks and how to handle each situation
Ways to cope and learn from hurtful comments & harsh feedback from clients or students
Running out of content ideas and how to find your creativity again
Self-sabotage and ways to keep going despite it

Resources & Links:

Terms and Conditions mentioned in the episode
Follow on Instagram @abigailpeugh

Make sure to hit subscribe/follow so you never miss an episode!

67. My First $35 Digital Product Sale and How it Changed Everything (FBF) Jul 29, 2025

Show notes

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.

In this episode, we cover:

The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)
How I turned my audience's burning questions into a must-have digital product
The nail-biting countdown to my first sale
Why that initial $35 felt like winning the lottery and how it literally rewired my brain
Busting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)
How digital products let me be a present mom and manage my health without sacrificing my goals

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