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Latest Episodes:

MBA1467 My 3 Biggest Takeaways from Funnel Hacking Live + Free Ride Friday Feb 21, 2020

Show notes

If you haven’t heard of ClickFunnels, you will.

The company’s massive conference, Funnel Hacking Live, is like Coachella for marketing nerds. The energy is huge, the excitement is palpable, and the attendees are…devout, to say the least. But is there any substance behind the hype?

We saddled up and headed to Nashville to find out.

Today, we’ll share 3 deeply important, highly valuable lessons we learned from this conference. We cut through the noise and got to the core of why people are so enthusiastic about ClickFunnels and their philosophy.

This huge, 4-day production was filled with marketing insights, strategies, and tips that anyone can use to grow their business. But most impressive of all was the sense of perspective and community that seems to drive the ClickFunnel faithful.

Hear what we learned, and see how it can work for you — no airfare required. Click Play!

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MBA1466 Simplify Your Marketing Efforts Feb 20, 2020

Show notes

Keep. It. Simple.

The problem entrepreneurs often have with marketing is totally overcomplicating it. Too many channels, too much content, and no idea what’s working and what’s not. It’s time to stop being a jack of all things, and become a master of one…at a time, anyway.

But how can you know what to focus on?

Today, we discuss how to narrow down your focus, and tackle one marketing effort at a time. It starts with your own strengths, and leveraging those strengths to get measurable results you can double down on. It’s something we’ve had to remind ourselves to do lately, as our enthusiastic, growing team is tempted to take on…all of it.

By taking things one funnel at a time, you can get the most out of your marketing budget and efforts. By recommitting to what’s proven to work — without excessive variables muddling the data — you can set yourself up for continued success.

Learn how doing less can bring you more results. Click Play!

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MBA1465 Q&A Wednesday: How often should I raise my rates? Feb 19, 2020

Show notes

Did you forget to raise your rates again? You’re not the only one.

It’s Q&A Wednesday, and we’ve got a business coach who hasn’t raised prices in years. Whether you’re a coach, a freelancer, or selling a product, keeping prices flat for that long is slow suicide!

Unless you run a dollar store, of course.

For everyone else, price increases aren’t a matter of debate. You have to raise prices to reflect the increasing costs of doing business, to say nothing of the added value of your experience. If you don’t raise prices regularly, you will inevitably undervalue yourself.

If you undervalue yourself, you will hurt your business. Price is a statement, one that reflects your confidence in what you’re selling. Keep it too low, and customers will get the wrong message: that your value is low.

The best part? Your customers won’t be upset when rates go up. We’ll explain how to raise rates in a way that keeps customers happy, even if you’re nervous about it. We’ll also discuss how to figure out how much to raise rates, which you should (have I made that part clear yet?). Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1464 Are You Willing to Redo It All? Feb 18, 2020

Show notes

Get back in the saddle — even if you never fell out.

Sometimes, we put our whole selves into building a business or product, only to watch it bomb. That’s normal. In fact, that’s good. Failure isn’t just a rite of passage in entrepreneurship. It’s a required lesson, and a necessary stepping stone to success.

You just have to be willing to go another round.

That said, we’ve all heard the old saying about insanity and expecting different results. Today, we’ll discuss how to make sure that your “do over” is a “do better.” With examples from our own failures, as well as much bigger missteps from much bigger companies, we’ll explore how taking another swing is always the right move.

Unless you’re ridiculously lucky, don’t expect to get business right on your first try.

Instead, build a bounce-back mindset. And even if your business is doing great, you definitely want to re-do some things in advance — before you grow stagnant. Click Play!

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MBA1463 Must Read: The Five Minute Journal by Alex Ikonn Feb 17, 2020

Show notes

This week, you’re writing the Must-Read book.

We couldn’t resist. After using The Five Minute Journal by Alex Iconn for a while, we just had to recommend it — even if it’s not a “book” per se. It’s an app, or a hardcover analog journal if you prefer, that helps you get focused, grow, and enjoy life a little more.

Given the size of the investment (we actually do it in less than 5 minutes each day), it’s definitely worth your time to use this book.

Today, we discuss what you can expect to get out of this journal, and why it’s perfect for people who hate journaling (like our host, Omar). Completely different from your childhood diary, The Five Minute Journal is a tool for creating good habits — that doesn’t ask much from you.

Hear how this book can lead to increased well-being, and progress towards your personal or business goals. Click Play!

The 5 Minute Journal

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1462 3 Key Ingredients to a Successful Facebook Group + Free Ride Friday Feb 14, 2020

Show notes

Facebook groups can go really well, or really badly. They can increase engagement and loyalty, or they can embarrass you. They can drive growth, or they can hurt your reputation in the space.

Let’s make sure your next Facebook group moves your business forward, not back.

One of the best ways to build a brand is to build a community around it. But simply having a Facebook group won’t do that. There has to be an intentional, goal-oriented approach that purposely fosters the community, and nudges it towards relevance in members’ lives.

Today, we’ll describe exactly what attributes your Facebook group needs to have in order to succeed, and what your role is in nurturing a productive and meaningful experience for your customers.

We know how badly Facebook groups can go — a few of ours have crashed and burned over the years. We also know how well they can go, as our recent groups have demonstrated. Learn from our experience, and make your next group a win for everyone. Click Play!

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MBA1461 The Only 3 Ways You Can Differentiate and Compete Feb 13, 2020

Show notes

That’s right: we said “only.”

In our considerable experience, we’ve only found 3 ways to make our business stand out. In fact, we’ve only seen other businesses stand out in one of these 3 ways. Whatever you sell, you have to differentiate in order to compete.

In fact, “differ” and “compete” may as well be the same word when it comes to business.

But there are right and wrong ways to go about it. Today, we’ll outline the 3 categories of differentiation, and offer some great examples of companies who’ve found their groove with each one. We’ll also discuss how we do it ourselves, with our own SaaS business.

We’ll also discuss how not to compete, because it’s not likely to work out in your favor.

Tune in, and learn how to pick the fights you can win. Remember, competition is a sign that there’s a big enough market to sustain you. All you have to do is figure out what corner of that market is yours, and yours alone. Click Play!

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MBA1460 Q&A Wednesday: Will I put off customers if I share my political and religious views? Feb 12, 2020

Show notes

We live in a golden age of political bipartisanship, religious tolerance, and cooperation among people of diverse viewpoints.

Just kidding, we live in a never-ending mosh pit of political and social rock-hurling. So what does that mean for your business? It’s Q&A Wednesday, and we’re helping one Mommy Blogger decide whether to share her convictions, or zip it before she scares half her customers away.

More importantly, we’re discussing how much you should share about your own views.

Is revealing your most firmly held convictions part of being transparent, open, and relatable? Isn’t that what we’re always telling entrepreneurs to do these days? Or is your voting record and choice of deity TMI?

Is business the right forum for any of that stuff?

Spoiler alert: it depends. Today, we’ll discuss what to ask yourself before you over or under-share. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1459 How Amazon Can Help You Create Your Next Product Feb 11, 2020

Show notes

There’s a ridiculously valuable, totally free resource you’re not using. It has all the information you need to target an audience, build them the perfect product, and stand out in your space.

That’s right, Amazon (you read the title, didn’t you?).

The “everything store” isn’t just a behemoth of online retail. It’s a treasure trove of reviews, complaints, wishes, and everything else you need to figure out what the heck consumers actually want.

Today, we’ll explain how to mine Amazon for the data you need, and use it to create your next product. By extracting some key insights from Amazon, you can figure out exactly how to differentiate your business and completely nail your next offering. Plus, we’ll mention a few other websites where you can find similar info.Amazon has done a lot of work to get this data together. Take advantage! Click Play.

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MBA1458 Guest Teacher: Grant Baldwin – How To Find & Book Speaking Gigs Feb 10, 2020

Show notes

Have you started speaking yet? You don’t have to be Tony Robbins to use the power of public speaking to grow your business.

Even if you don’t plan to make a living off your speeches, you can build incredible authority and elevate your brand by delivering just a few talks per year. And if that seems wildly impossible for you, listen to today’s special guest teacher, Grant Baldwin.

Grant is a speaking coach extraordinaire who’s helped thousands of people move their business forward with speaking engagements. He’s an accomplished speaker, author, and entrepreneur who also happens to be one other thing: an avowed introvert.

That’s right — speaking isn’t just for extroverts.

Today, Grant will lay out his “speaker success roadmap,” a step-by-step process for getting your first (or next) speaking gig. He’ll show you how to find your audience, find your venue, and make yourself a true authority on…well, that’s up to you.

Tune in, and find out how to take the stage. Click Play!

thespeakerlab.com

The Speaker Lab Podcast

The Successful Speaker by Grant Baldwin

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