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MBA1487 How Stress Has Affected My Business + Free Ride Friday Mar 20, 2020

Show notes

This episode isn’t about your health.

Well, it’s about that, too. But this is a business podcast, and here’s the bottom line: stress doesn’t only hurt your body and mind. It can destroy your business. It can make you think you’re “working hard” when you’re really just working against yourself.

De-stressing isn’t a luxury. It’s a strategy.

To prove it, we’ll explain how stress has done more than give us sleepless nights. It held us back during a crucial phase in the development of our business. It made us counter-productive, and blinded us to things we should’ve recognized.

Ultimately, it cost us money, or at least time.

There’s no such thing as stress-free entrepreneurship, but there is a such thing as stress competence for an entrepreneur. We know you’re “tough” enough to endure stress. But we all need to be smart enough to minimize and manage it.

Let’s discuss how. Click Play!

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MBA1486 Lessons & Actions You Can Take When Googling Your Business Mar 19, 2020

Show notes

Ever Googled your own business? Sure you have.

But what were you trying to accomplish?

Today, we’re discussing how to use Google’s search results strategically. No, this isn’t exactly an SEO lesson. But it’s a way to use Google to shape and act on your broader marketing objectives, systematically.

What can you learn? And what can you do about it?

Those are the questions you should approach Google with. We’ll lay out a step-by-step procedure for Googling, organizing the data, and acting on it. This can be crucial to controlling the narrative around your brand. After all, if you’re not helping to tell your brand’s story, it’ll be left up to everyone else to tell for you.

Get a handle on your online reputation. Have a voice in your own business’s story. Click Play!

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MBA1485 Q&A Wednesday: How do I know if my business will succeed? Mar 18, 2020

Show notes

Nothing is guaranteed. But that doesn’t mean we can’t evaluate the viability of a business idea in advance, and give ourselves the best chance of success.

But how?

It’s like poker: while there are elements you can’t control, knowing the odds and acting strategically are what separates the winners from the rest – all luck aside. So what can we do to survey the landscape in the early stages of starting a business?

It’s Q&A Wednesday, and we’re helping one listener find out what variables are predictable, controllable, and worth examining. Whether you’re a little nervous about starting a business, or just want to play it smart, there are steps you can take.

Ask the right questions about what you want your business to be, then see if conditions are conducive to that endgame. You might decide to back out before it’s too late – or you might realize you have every reason to be confident. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1484 3 Tough Lessons I’ve Learned in The Past 12 Months Mar 17, 2020

Show notes

This is how we screwed up.

Every mistake carries the gift of a lesson. Learning those lessons makes those mistakes valuable — to you, and anyone who can learn from you. To get the most value out of our stumbles, blunders, and fails over the last 12 months, we’re discussing them here – for you!

Let’s call them…learnable moments.

Most of these cringe-inducers happened because at the time, we weren’t mindful enough to see what was happening. By the time we realized, some damage had been done. Now, we’ll describe the warning signs so you can avoid learning the way we did: the hard way.

That’s the thing about the really valuable lessons: they’re not just hard to learn. They’re hard to recognize.

Of course, these lessons look more obvious in hindsight. But evaluating them now, publicly, will help us see the next big lesson coming — and hopefully, we learn them a little sooner this time.

See what you can learn from our helpful misadventures.

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MBA1483 Must Read: The 1% Solution for Work and Life by Tom Connellan Mar 16, 2020

Show notes

Are you stuck at “average?”

This week’s Must-Read for entrepreneurs is all about making real change, one little bit at a time. Whether you’re not progressing enough, quickly enough, or at all, it’s time to take action.

Because average will only get you so far.

The good news is that becoming your absolute best — at whatever you do — isn’t some radical, mind-blowing transformation that happens on top of a mountain. According to Tom Connellan’s The 1% Solution for Work and Life, there’s a more realistic, attainable approach.

You just have to start taking steps.

Tune in, and hear the most valuable takeaways and insights from this short but powerful book. Start making moves, and see what a massive difference a tiny difference can make.

The 1% Solution for Work and Life by Tom Connellan

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1482 The Best Time to Send Your Email Newsletters + Free Ride Friday Mar 13, 2020

Show notes

Email is still the most important marketing channel you have. But your emails won’t do much for your business if no one is reading them.

Part of getting those open, read, and click rates up is finding the right time for your message to hit the inbox — which isn’t as simple as you might think, despite tons of advice out there about certain days of the week or hours of the day.

Spoiler alert: there is no magic day or hour during which emails get universally higher open rates. If there was, your inbox would be hit by roughly 40 gazillion emails every week at that exact time.

You have to do a little investigating.

We’ve seen companies send at days and times that seem terrible at first glance, but work for the audience in question. Over time, we’ve put in the work to figure out when our contacts are more or less likely to read our messages, and time them accordingly.

You can, too. This episode will tell you how.

Conduct a few exercises and experiments, just like we did. Get that engagement up, and start turning your ‘mails into sales.

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MBA1481 How to Use Automated Webinars to Sell Your Online Course Mar 12, 2020

Show notes

Ready to extend your reach way beyond your daily working hours? If you have a course to sell, there’s a method that can save you a ton of time and energy, all while bringing in passive leads and sales.

Automated webinars.

Some people call them “evergreen” webinars. Whatever the name, they’re more than just videos. They’re pre-recorded interactive lessons, optimized to generate leads, sales, or both. And they work! You can build your authority and sell your course around the clock.

…but only if you do these webinars right. So many people do them so, so wrong.

Yes, we also own a webinar software company. So we’ve seen what makes these increasingly popular lessons work – and what makes them totally crash and burn. Today, we’ll share the most important Do’s and Dont’s — no matter what software you use.

Learn the unique advantages that automated webinars have, and the key elements necessary to make them effective. Your course is about to sell to a whole new group of people. Click Play!

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MBA1480 Q&A Wednesday: How do I tell my lifetime members I need to charge them? Mar 11, 2020

Show notes

Lifetime memberships can be tricky, especially as your business grows. When something changes, how can you honor your long-standing arrangements without losing money?

How can you change the terms of your service without ticking off your earliest supporters?

It’s Q&A Wednesday, and we’ve got a coach who’s ready to add significantly more value to their original lifetime package. It’s not what those O.G. customers signed up for, but it’s also not something to exclude them from. So what now?

This is going to happen. And there’s an honest, straightforward way to handle it.

Learn how to keep your lifetimers happy, even as the success they first helped you find changes shape. Get to where you’re going without forgetting the ones who got you here.

There’s a fair solution to every situation in business, including this one. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1479 How to Just Get Started With Your Business Today Mar 10, 2020

Show notes

Almost everyone has a cool idea for a business. Almost no one will actually do it.

Will you?

Today, we’ve got your first step. Do this one thing now, and you’ll be closer to actually starting your business than most of the would-be entrepreneurs who never make it past a great idea. The best part? It doesn’t even have to take long.

“Analysis Paralysis” ends today.

Take this step before you even create your first product. If you already know what kind of product you want to build, use this exercise to refine it. But whatever you do, start with this crucial move.

What is it they say about a journey of a thousand miles? Let’s get started. Click Play!

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MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling Mar 09, 2020

Show notes

The best product doesn’t win. The product with the best story wins.

Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.

Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.

Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.

A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click Play!

Asia Tech Podcast

Leadership in the Exponential Era by Graham Brown

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