The $100 MBA Show

Latest Episodes:

MBA1557 Why an End Goal For Your Business Is So Important + Free Ride Friday Jun 26, 2020

Show notes

Every game has to end — including the entrepreneurship game.

So what does winning the game look like for you?

It can seem obvious, but do many people start and run businesses without a clear endgame in mind. Or they start with an endgame that’s too vague, and over the years lose sight of that ultimate mission.

Anyone can get lost in the day-to-day.

Today, we’ll discuss why it’s so important to clearly define your biggest goal. Is it to sell your company and retire? For how much? Is it to change an industry? Go public? Create a certain work/life balance? Be a trillionaire?

Whatever it is, your big goal has to be definable, measurable, and clear.

By starting with a well-defined goal, you set yourself up to stay on track. Every day you work won’t just be a day you maintain something — it’ll be the next step towards your happy ending. Click Play!

EasyCourse

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1556 How Too Much Content on Your Website Can Harm Your Business Jun 25, 2020

Show notes

You’re posting too much content.

I know, sounds crazy right? But something changed.

Specifically, the algorithm Google uses to rank website pages made a major shift. While in simpler times, regularly posting content was a solid strategy for getting to Page One, that’s no longer true. Too many pages = depressed ranking.

Less is seriously more now.

Today, we’ll discuss how quality has completely knocked quantity out of the SEO debate. As a result, marketers are scrambling to cut content from their sites, keeping only the most comprehensive, valuable stuff — and deleting or merging the rest.

SEO: it’s never boring!

Keeping up with changes in how search engines calculate results is just one of those things businesses have to do. Tune in, and learn what your site — in particular your blog — should look like now. Then start trimming the fat! Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1555 Q&A Wednesday: Should I keep my online course open, or do an “open & close” launch? Jun 24, 2020

Show notes

What’s the best way to sell an online course? Should you leave it out there, open for enrollment whenever? Or should you establish a limited enrollment period with a firm end date?

Does one help you sell more memberships?

Does one help your overall business plan more?

It’s Q&A Wednesday, and we’ve got a listener asking these very questions. Fortunately, we’re course creators from way back (the “$100 MBA” isn’t just a podcast!). We’ve launched courses both ways. In fact, we launched the $100 MBA course both ways!

Our intrepid host Omar will explain.

Tune in, and get our best advice on how to launch your next course, particularly if it’s your first course. There are advantages to each method, but the right one for you will depend on your experience so far. Click Play!

Launch by Jeff Walker

To submit your questions, visit 100mba.net/q.

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1554 Should You Trademark Your Brand? Jun 23, 2020

Show notes

We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it actually mean?

More importantly, how can it help your chances of success?

Depending on the nation or State you live in, a trademark can be a crucial part of protecting your company from copycats. But not always; depending on where you are in your business, it may not be worth the investment.

As in the rest of business-building, timing is everything.

Today, we’ll discuss exactly what a trademark does for you, and how it can actually add tangible value to your entire business. We’ll lay out the costs involved, and the process for getting a trademark – if you’re ready, that is.

We’ll also share our recommendation for exactly how long you can wait before trademarks become truly necessary. Get the facts, lay out a plan, and protect your business from the wannabes! Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1553 Guest Teacher – Nathan Hirsch – How to Build and Promote an Affiliate Program Jun 22, 2020

Show notes

Affiliate marketing: in many ways, it’s the ultimate “growth hack” for new businesses.

You essentially crowdsource sales by cutting people in on the revenue generated by their own referrals. Win-win! But is there a strategy to it?

Today’s special guest teacher certainly thinks so.

Nathan Hirsch built multiple successful companies that harnessed the power of affiliates. That includes one he grew with zero outside capital investment, but a ton of outside hustle investment from a small army of affiliates he brought on board.

And you can do the same for your business.

In this episode, Hirsch lays out the steps he used to supercharge his growth by targeting the right affiliates at the right time. From smaller recommendations to big-time endorsements from “influencers,” the path to sales is paved with a little help from the crowd…if you know where to look. Click Play!

Outsource School

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1552 Should Your Business Publicly Take a Stand? + Free Ride Friday Jun 19, 2020

Show notes

Politics. Social movements. Morality. Does any of that have a role in your business?

That question is on the forefront of many an entrepreneur’s mind, as protests rage across the United States and the world over issues of inequality. While it’s tempting to think we can simply keep current events out of business…

…it’s just not always possible.

Silence is its own statement. Depending on the issue, what effect can that statement have on your brand?

Today, we’ll discuss when it’s appropriate — and responsible — to take a stand. We recently made our position on the Black Lives Matter movement public, and it cost us some customers.

But for us, certain social responsibilities are a greater priority.

Take a moment to think about what you stand to lose from saying something, and from saying nothing. Do the cost/benefit analysis of sticking to your deepest principles.

Consider financial and moral factors as a business leader, and make your best choice. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1551 Are You Putting Too Much Money Back Into Your Business? Jun 18, 2020

Show notes

How much is too much to reinvest?

As the founder of a small business, you’re responsible for keeping your company in good financial health. You owe it to everyone on your team — and your customers — to keep the ship afloat.

That’s why so many entrepreneurs pour every possible cent of profit right back into the business.

But is that sustainable? Is it smart?

Today, we’ll discuss what percentage of profits you should reinvest, and what other options you have. It can seem selfless to keep only a minimal share, but it can also hurt more than it helps — as Omar learned after years of paying himself less than everyone else on the team.

Tune in, and start thinking about what you owe…you! Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1550 Q&A Wednesday: Do I need to accept PayPal with my new business? Jun 17, 2020

Show notes

PayPal: is it a must?

PayPal used to dominate the cardless transaction world. Even now, it’s a popular choice for millions of consumers. But is it so popular that your small business has to offer it? Do people’s ideas about security and convenience dictate that only taking credit cards is a mistake?

It all depends.

It’s Q&A Wednesday, and we’re helping one listener decide whether to go through the effort of enabling PayPal payments. We’ll discuss the advantages and disadvantages of doing so, and what other options exist.

Plus, what’s true about your business now might not be true later — and that includes payment processing.

Depending on your market (and whether you’re a B2C or B2B), the effort necessary to give customers the PayPal option may or may not be worth it. Let’s find out — Click Play!

To submit your questions, visit 100mba.net/q.

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1549 4 Simple Tips To Improve Your New Hire On-Boarding Jun 16, 2020

Show notes

Onboarding: it’s not just for customers!

When you make a new hire, it’s your job to set them up for wins. So much time and effort is wasted by new employees when they aren’t quite sure how things really work, or when they’re trying to find their place in a new company culture.

Here’s how to fix that.

Today, we share our system for bringing new hires into the fold. With a little extra support and attention, you can minimize the “getting settled in” phase and help employees hit the ground running. Plus, you can make them feel like a real part of the team almost immediately.

The result? Greater productivity and performance, sooner.

These tips work for businesses of all sizes — if you’re small, set this process up now. When you scale, you’ll be glad you did. Click Play!

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

MBA1548 Guest Teacher – Saksham Sharda – How to Generate Demand and Qualify Leads Using Calculators and Quizzes Jun 15, 2020

Show notes

It’s the biggest question in digital marketing: how can I get people to stop and hear me out?

Today’s guest teacher, Saksham Sharda, has an answer: hear them out first. By adding fun little tools like quizzes and calculators, you’re leveraging every consumer’s favorite topic (themselves) into crucial market research.

It doesn’t just get attention. It creates qualified leads — emphasis on “qualified.”

Today, Sharda is here to explain how these tools can work for just about any kind of business. He believes so much in the power of this approach that he represents an entire business built around a user-friendly tool for adding little quizzes and such to your marketing arsenal.

In the era of ad blockers and shrinking attention spans, we need ways to hear from leads — not just talk to them. Click Play!

Outgrow

SUBSCRIBE

YouTube | Apple Podcast | Spotify | Podcast Feed

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected