The $100 MBA Show

Latest Episodes:

MBA1567 Will Your Business Survive? + Free Ride Friday Jul 10, 2020

Show notes

This crisis will end. But when? And can your business last ‘till then?

Let’s find out.

Today, we’re discussing what your company needs to come through the other side of this whole COVID thing. How can you navigate the tunnel when you can’t yet see the light? How do you know when it’s smarter just to tap out?

It’s probably time to ask yourself.

We’ll explore a few strategies you can use to keep your business afloat, while preparing for the possibility of shutting down. By conducting an honest assessment of how much runway you really have, you can do right by yourself, your employees, and your customers.

All entrepreneurs have to face failure — whether to avoid it or bounce back from it. Either way, your journey will continue. Click Play!

EasyCourse

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MBA1566 Should You Charge a Set Up Fee? Jul 09, 2020

Show notes

Should onboarding cost the customer money? Can “set-up” fees backfire?

Once you’ve made the sale, is it smart to immediately tack on an extra charge just to get someone up and running?

It depends.

Today, we’ll discuss why businesses charge these initial, one-time set-up fees. By understanding why companies do it — and how it can protect their own balance sheet — you can make a better decision about your own policy.

Set-up fees have their advantages, and they can’t be ignored. Depending on the type of business, it’s not just some arbitrary way to increase revenue. It can be a valuable, even necessary way to ensure the customer gets what they paid for.

Tune in, and hear some examples of set-up fees that make sense for all parties involved. Understand the relationship between the value of getting set up, and what charge for the time and effort it costs your business. Click Play!

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MBA1565 Q&A Wednesday: How do I shut off my brain so I can recharge? Jul 08, 2020

Show notes

Entrepreneurs are different.

We don’t work the same. We don’t live the same. And we face challenges that the conventionally employed just don’t. For example, it can be incredibly tough to “leave work at work” when we’re solely responsible for our businesses.

Our brains are full of hamsters, spinning away on wheels that never stop.

So can we treat this condition?

It’s Q&A Wednesday, and one listener wants to know if we use any strategies that let us chill, relax, and yes…sleep! As it turns out, our intrepid host Omar has learned how to unplug after years of stressing out.

Today, we’ll discuss the things we do to just shut off. Remember — you’re not choosing between your business and your health. You can’t run your business without your health! And you can’t make decisions with an overworked, foggy brain. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1564 Special Guest Lesson: A Masterclass in Email Marketing with Steffen Schebesta Jul 07, 2020

Show notes

Don’t miss this one.

It’s an in-depth interview with someone who saw a special niche in a very, very competitive industry, and filled it successfully. It’s a true Master Class in both business-building and one of the most important aspects of digital marketing: email.

No, email isn’t “dead,” or anywhere close to it. Yes, the money is still “in the list.” Today’s guest, and his story, are proof.

Steffen Schebesta is the co-founder of Sendinblue, an email marketing service that elbowed its way through better-funded competition to serve small businesses. He sat down with Omar to explain exactly how small-to-midsize companies can get email marketing right — even if they’re just getting into it.

Today’s conversation covers everything from how Steffen built Sendinblue and why, to how everyone can optimize their business with the right approach to email, and digital messaging broadly.

Plus, Steffen’s got a very special, very generous offer for a limited number of listeners.

This extended conversation is perfect for anyone looking to get maximum results from every email campaign. Click Play!

The Best Time to Send Your Email Newsletters

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MBA1563 Must Read: Never Lose A Customer Again by Joey Coleman Jul 06, 2020

Show notes

Retention is the new acquisition.

As business people, we put a ton of effort into getting new customers. But so many of us fail to devote adequate focus to keeping the customers we have. It’s a plague! A syndrome. A common pitfall that’s swallowed a million businesses.

So how can you keep — and keep profiting from — existing customers?

Joey Coleman’s Never Lose A Customer Again has been on our “to read” list for a while. And frankly, good ol’ Omar wishes he got to this one sooner. It’s full of massive insights, and one of the best books we’ve read all year.

Regardless of your industry, product, or the size of your company, the basic principles of customer retention don’t change. Coleman lays them out masterfully, with actionable advice backed up by data, examples, and experience. Get your notebook ready!

Tune in, and hear some of the best insights we got from this book. Then, get your own copy. Learn how to turn customers into lifers. Click Play!

Never Lose A Customer Again by Joey Coleman

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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MBA1562 When to Hire a CFO + Free Right Friday Jul 03, 2020

Show notes

Are your finances getting too big to handle?

That’s a great problem to have! But it’s a problem nonetheless.

Hiring a CFO is a sign you’ve arrived. It means you’re dealing with so much revenue and expenses that it’s no longer something you can just…do. You need a professional who can take total command of your business’s money.

It’s a lot of control to give up — but it frees you up to do more of what you love.

Today, we’ll discuss how to know it’s time to bring in a CFO. It’s one of the most empowering things you can do, giving you the whole new level of confidence that comes with knowing exactly where you stand financially.

We’ll discuss what to look for in a CFO, and suggest a place to look for one that you might not’ve considered. Click Play!

EasyCourse

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MBA1561 Dealing With Financial Stress in Your Business Jul 02, 2020

Show notes

Of all the kinds of stress, financial stress is one of the worst.

It can make entrepreneurship…not fun anymore.

Stress compounds any financial problem your business has, making it significantly worse. But dealing with tough times calmly and strategically is just one of those must-have skills for independent business people.

Easier said than done though, right?

How can you actually manage financial stress?

There are practical ways to address your financial challenges without being consumed by them. With proactive strategies, you can not only manage stress better, but avoid much of it. In fact, a lot of stress comes from simply not knowing where you stand financially, rather than any specific problem.

Today, we’ll explore the roots of financial stress, and suggest an effective — but kinda counterintuitive — treatment. Click Play!

EasyCourse

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MBA1560 Q&A Wednesday: How do you consistently publish content? Any tips? Jul 01, 2020

Show notes

Producing content is exhausting.

If you’re doing it wrong, that is.

It’s Q&A Wednesday, and one listener wants to know how in the heck we manage to produce 5 podcast episodes every single week. It’s not easy, but it’s also not that stressful — because we have a system to support consistent production.

And you can, too.

While we’ve discussed making sure quality is your top content priority (as opposed to quantity), timely, consistent publishing has long-term benefits. Taking care of your audience with fresh, valuable content on regular basis breeds loyalty, especially over a period of years.

Tune in, and hear our system for making sure we keep our promise to our listeners. Then, create your own content schedule that never misses a beat. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1559 How to Get More Backlinks to Your Site Jun 30, 2020

Show notes

You’ve gotta rank.

There’s no way around it. No matter what kind of business you have, SEO is the way to grow. And the single most important factor in getting your website to the first page of Google results isn’t where you stick the keywords.

It’s who’s linking to it.

Backlinks are Priority One for search engine results. When trustworthy, authoritative sites link to yours, Google notices. And Google rewards.

So how can you make it happen?

Today, we’ll discuss a few strategies for getting those all-important backlinks. This is white-hat stuff; no pay-to-play, no quid pro quo. Just honest, effective ways to get noticed by the people who can rocket your site up the rankings.

The best content in the world can’t help your business if no one sees it. Take a proactive approach, and you’ll get eyes on your message. Click Play!

ahrefs

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MBA1558 Guest Teacher – Tanner Chidester – How to Boost Revenue with High-Ticket Sales Jun 29, 2020

Show notes

Say it with me: undercutting is a garbage strategy.

Trying to compete by offering the lowest price is a race to the bottom. When we’re starting out, most of us are shy about charging high prices. But done right, the high-ticket proposition is a smart way to gain real momentum for a new business.

But don’t take it from me: we’ve got a special guest teacher.

Tanner Chidester has built successful companies from the ground up by starting with high-priced services. Note that we said “starting with,” not “working his way up to” high prices.

That’s right: according to Chidester, you don’t have to build revenue by marketing. You can build your marketing by getting a sh*t ton of revenue, as soon as possible.

Today, Chidester will explain exactly how he’s pulled this strategy off, over and over. Perfect for coaches, consultants, and other “soft” service providers, the high-ticket approach might just be the best way to get your business off the ground. Click Play!

Elite CEOs

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