The $100 MBA Show

Latest Episodes:

MBA1606 How To Create Your First Sales Funnel Sep 03, 2020

Show notes

The sales funnel: if you’re in business, you’ve heard of it.

But maybe you’ve heard too much.

Today, we’ll break the funnel down into a simple, step-by-step plan to generate sales. We’ll put aside all the theorizing and competing expertises, and bring it back to basics.

This is Creating Customers 101.

We’ll establish the tried-and-true fundamentals of purposely building a funnel — from attracting the attention, all the way to the purchase. We’ll also discuss what your business looks like without a sales funnel, and why it’s so hard to get off the ground.

Let’s restore the funnel to what it should be: a straightforward, smart strategy for growing your business. Click Play!

Leadpages

ClickFunnels

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MBA1605 Q&A Wednesday: Is a Tony Robbins training a good business investment? Sep 02, 2020

Show notes

He’s “not your guru.” But he’s something.

Tony Robbins might be the biggest name in self-help. But is personal development professional development, too?

It’s Q&A Wednesday, and one listener is pondering whether to spend company dollars on a Robbins training session. The formerly in-person seminars have gone online, and the price has dropped accordingly.

Is it a wise investment? Or is this too personal for business?

Today, we’ll discuss what you can get from people like Robbins, whether you buy everything he’s saying or not. We’ll explore the cost/benefit ratio of self-improvement as it relates to entrepreneurship — the most personal of professions. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1604 Are You Spending Enough Time on Team Morale? Sep 01, 2020

Show notes

Morale doesn’t happen by accident.

It affects productivity and outcomes. It keeps people on the team instead of looking elsewhere. It makes your employees go beyond working “hard,” and feel personally invested in their work.

So how can you cultivate morale?

Today, we discuss how to make everyone feel like their work matters. We’ll explain what you can do to increase your team’s enjoyment of their jobs, in good times and bad.

Managing human beings is one of the biggest challenges for new entrepreneurs. Learn the mindset to approach morale with, and the steps you can take to forge a truly motivated team. Click Play!

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MBA1603 Guest Teacher – Tyler Jordan – How To Advertise In A Down Market Aug 31, 2020

Show notes

New to paid advertising? Now’s the time to get into it.

COVID-19 sent the price of online advertising down. Way down. Google, YouTube, social media platforms — every platform is ripe for getting exposure.

…and your potential customers are spending more time on those platforms than usual.

Today, special guest teacher Tyler Jordan of Jordan Digital Marketing is here with a lesson on how to capitalize on this unique opportunity. He’s got 6 ways you can attack paid advertising, even on a limited budget.

Plus, he’ll explain why some of the current conditions for advertising will stay with us, long after the virus is under control. Let’s make lemonade — Click Play!

Paid Marketing During a Pandemic: A Coronavirus Guide

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MBA1602 Are You Making It Hard For Your Customers to Spend More Money? + Free Ride Friday Aug 28, 2020

Show notes

We’ve said it before, and we’ll keep saying it: Take a break from chasing customers, and focus on the ones you already have!

Your existing customers are the easiest group of people to market and sell to.

But do you have unnecessary barriers between them and further purchases? Are you making it easy to buy again, buy something else, or upgrade?

You could be leaving revenue on the table.

Today, we’ll discuss how to figure out whether your customers have a smooth path to spending more. Eliminate the friction, turn one-time customers into lifers, and stabilize your revenue stream for years to come. Click Play!

EasyCourse

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MBA1601 Should You Start Accepting Apple Pay? Aug 27, 2020

Show notes

The easier it is to pay, the more people buy.

We’ve all been somewhere that doesn’t accept credit cards. But in the future, will not accepting methods like Apple Pay put your business in the same outdated category?

Today, we discuss whether Apple Pay is the next PayPal — or the next Visa. Does your website or brick & mortar need to make Apple Pay happen? If so, what does it take? What does it cost?

We looked into this for our own business, so we’ll share the results of our research with you. Click Play!

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MBA1600 Q&A Wednesday: How do I make important decisions faster? Aug 26, 2020

Show notes

They say not to rush important decisions. But you can’t drag your feet, either.

It’s Q&A Wednesday, and we’ve got a listener who takes weeks or months to make a call. Worst of all, the time he takes doesn’t necessarily result in better decisions — it just delays everything that comes next.

So how can we speed things up?

Today, we’ll discuss how to categorize your decisions, and find the right amount of time to spend on each. Getting comfortable with tough calls is Job One for entrepreneurs — but that doesn’t mean rushing to judgment when the stakes are high.

It means creating reasonable deadlines for yourself, and sticking to them. Hear how we do it — Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1599 How To Hire For Skills You Don’t Have Aug 25, 2020

Show notes

You can’t do everything. But who should do what?

It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilities off to new hires.

But how do you know what the best talent looks like? You’re hiring because you don’t know that much about…development, marketing, whatever.

In other words, you’re not qualified to pick the right person!

There’s a way around this.

Today, we’ll discuss our system for identifying the right person for the job — even when we know very little about the job in question.

You don’t have to guess, and you don’t have to rely on an agency. Click Play!

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MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media Aug 24, 2020

Show notes

All marketing starts with awareness. So how do you get your name out there?

We’ve got an expert with an answer. Luana Ribeira specializes in getting entrepreneurs exposure by giving the media what they want: good stories from interesting people.

To earn credibility and trust with a wide audience, media exposure and general PR is a must. And with a little strategy, almost anyone can get themselves featured in the trusted outlets their target audience enjoys.

No, you won’t be on the cover of Time (yet). But you can start putting in the work to make yourself a known quantity! And that can lead to bigger and better exposure over time.

Tune in, hear why it’s worth making the effort to seek media exposure, and take on Luana’s tips. Click Play!

RockStar of Your Industry

Game of Phones: Build an Empire From Your Mobile by Luana Ribeira

The $100 MBA on Instagram

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MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday Aug 21, 2020

Show notes

How are those open rates looking?

As your email contact list grows, it takes a little more effort to manage.

You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.

Today, we’ll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.

You won’t be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click Play!

EasyCourse

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