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MBA1823 Guest Teacher – Lisa Gralnek – How to Integrate Values for Business Growth and Transformation Jul 05, 2021

Show notes

Values: they’re not just for HR documents and mission statements.

For your company to really be shaped by your values, you have to live them. And it’s not only a moral decision; values-driven decisions are great for business — as companies big and small are realizing.

So how can you put values first?

Today, special guest Lisa Gralnek is here with a detailed lesson on the impact of values, and why they need to be (much) more than an afterthought. Before launching her own values-based consultancy, Lisa helped major corporations integrate values into their own business models.

By committing to honoring your values sincerely and consistently, you create brand loyalty, employee motivation, and ultimately profit. Hear how it’s done, from a specialist — Click Play!

LVG & Co.

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MBA1822 Is WordPress Still The Best Option for Your Website? + Free Ride Friday Jul 02, 2021

Show notes

WordPress is king. Or is it?

We are huge, serious WordPress loyalists. Our websites run on WordPress. Our host, Omar, basically built all of his businesses on WordPress. But what was true several years ago might not be true today.

While WordPress is as awesome as ever, it’s not the only game in town.

When it comes to website design and management, other options have come along. And some of them are better for certain types of businesses. As an entrepreneur, you have to do what works for you, your goals, and your talents.

…and it might not be good ol’ WordPress.

Today, we share what we love about WordPress, and what newer companies are doing differently. For some websites, a WordPress alternative may actually be the best move. Let’s discuss the details — Click Play!

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MBA1821 Get Used to Getting Punched in the Face Jul 01, 2021

Show notes

Not literally, of course.

It’s one of the most important lessons a life of entrepreneurship has taught us: resilience. Disappointments, failures, injustices, and a thousand other blows will come. It’s just the price of doing business.

That’s not a bad thing.

Today, Omar explains how he developed resilience, and why setbacks are something he treasures. We’ll discuss what “punches” to expect, how to cope with them, and even how to value them.

A healthy attitude towards your setbacks might be one of the best tools you can develop as an entrepreneur. Ultimately, the ability to take a punch might be your best weapon!

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MBA1820 Q&A Wednesday: Is it better to promote within or make an outside hire? Jun 30, 2021

Show notes

It’s a decision most small businesses will have to make, eventually.

Your small team is full of people you trust, who know your product and your customers. But are they qualified to lead? When it’s time to make important hires, should you look for the best you can find, or use the best you already have?

There are pros and cons to both.

It’s Q&A Wednesday, and we’re helping one listener who’s ready to make their first managerial hire. We’ll discuss the advantages and disadvantages of each approach, and share our own experience with the exact same decision.

Get ready for a pivotal moment in your business’s growth. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1819 The #1 Marketing Mistake Business Owners Make Jun 29, 2021

Show notes

There’s a single, simple mistake too many entrepreneurs make when it comes to their marketing.

It might be killing your business. The good news? Avoiding it takes some time and effort, but it’s very, very doable. And it’s beyond worth the effort. We’ve seen countless people make this error. We used to make it ourselves.

But once we stopped doing it, everything changed for the better. So what is it?

You’ll have to tune in to find out. Today, we discuss what this mistake is, share our experience in making it (and stopping), and offer ways to get your marketing on track.

See if you’re doing the one thing that’s holding so many businesses back. Click Play!

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MBA1818 Guest Teacher – Susan Drumm – How to Develop Your Leadership with the Enneagram Jun 28, 2021

Show notes

If you don’t understand your team, you can’t lead them.

The Enneagram is an advanced system for leadership and team cohesion, using 9 personality types. By identifying everyone’s type — including yours — you can build a better, more mutually supportive team.

…and it’s not too hard to apply.

Today, CEO, advisor, and coach Susan Drumm is here to explain the Enneagram framework, and how you can use it. She’ll discuss why it’s the most effective system of its kind, and offer resources for you to learn more.

Get a basic understanding of this powerful system, and see if it can help make you the best leader you can be. Click Play!

EER Tools

Enneagram Applied

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MBA1817 Do You Need To Offer Discounts? + Free Ride Friday Jun 25, 2021

Show notes

Is there any way out of offering discounts?

It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment?

And is there a better way to bring in business?

Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option.

It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you.

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MBA1816 What I Didn’t Know About My Customers Jun 24, 2021

Show notes

How do you know what your customers really want?

Without regular, open conversations with clients, you could be missing something crucial. That’s what happened to us, as we found out during a recent round of user interviews for our software company, WebinarNinja.

…and what we discovered wasn’t just important for our business alone.

The simple fact that these interviews produced huge revelations should inspire all founders to hop on some calls! Tune in, and hear what was so important, yet had slipped under our radar. Then ask yourself: what don’t I know?

Learn the value of customer interviews, how to execute them, and why a great entrepreneur makes time to really listen. Click Play!

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MBA1815 Q&A Wednesday: How do I know If there is a market for my product? Jun 23, 2021

Show notes

Will it sell?

It’s the first scary question entrepreneurs have to ask. Just because you think it’s a great idea doesn’t guarantee there’s a market for your product or service. So how can you find out?

How can you get an accurate sense of whether your business will make it?

It’s Q&A Wednesday, and we’re helping an aspiring entrepreneur figure out if anybody actually wants what they’re planning to sell. With a few low-budget tools and strategies, this episode will walk you through a few smart ways to test the waters.

It’s always smartest to build the audience first, and then the product!

Learn some fairly easy ways to find your customers in advance, so you can build your business with confidence. Click Play!

To submit your questions, visit 100mba.net/q.

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MBA1814 Should You Pay Monthly or Annually for Software? Jun 22, 2021

Show notes

No matter what kind of business you run, you’ll need software tools to maintain your online presence. The question is: what’s the best way to pay for them?

You might be tempted to think that anytime you can afford to pay annually, you should. It saves money in the long run, right?

But in our experience, some software is better paid for on a monthly basis — even when your budget allows otherwise. Today, we explain what kinds of software are best for each payment schedule, and why.

With examples from our business and others, we’ll explore how to make the smartest decisions around various SaaS products for business. Take a more nuanced approach with your operating expenses, and stay leaner, longer. Click Play!

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