Choose Hard with Cody McBroom

Latest Episodes:

#97 - From $250 to $30 Million: DadGang on Building an Iconic Brand & Global Community For Dads Feb 24, 2026

Show notes

What happens when three friends in a group text decide to turn a shared passion for fatherhood into a business? You get Dad Gang, a brand that started with just $250 and has since sold over $30 million in hats. In this episode, I’m joined by co-founders Bart and EJ to pull back the curtain on one of the most inspiring entrepreneurship stories I’ve heard in years.

We dive deep into the "origin story" of Dad Gang—from selling out their first 100 hats in 36 hours to building a community of over 14,000 dads who support each other through the "forever marathon" of parenting. Bart and EJ open up about the hard transitions they made, including the moment EJ realized his daughter needed his presence more than his paycheck, leading him to resign from a 15-year career with no backup plan.

In this episode, we discuss:

- The Power of the Niche: Why they ditched "corny" dad gear to create a streetwear-inspired brand for the modern father.

- Operational Excellence vs. Marketing Magic: How staying in their "lanes" allowed them to scale to a million hats sold without the typical friction of a partnership.

- Fatherhood as Training: Using the challenges of parenting as a catalyst for personal growth and spiritual discipline.

- The "If You Know, You Know" Philosophy: The meaning behind their iconic side-hit and why community is the real product, not the apparel.

- The Lean Startup Model: Why they prioritize efficiency and profit over head-count and ego.

Whether you're an entrepreneur looking for the blueprint to scale or a dad trying to be the best role model for your kids, this conversation is a masterclass in choosing the hard path to build a life of alignment.

Connect with Dad Gang:

Website: dadgang.com
Instagram: @dadgang.co
Facebook Group: Dad Gang VIP (14,000+ members)

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INQUIRIES – ⁠info@tailoredcoachingmethod.com

#96 - Q&A: Parenting Standards, Business Burnout, & Aging Like an Athlete Feb 17, 2026

Show notes

Are you addicted to the scale moving? Do you struggle with an "all-or-nothing" personality that sabotages your progress after one bad meal? In this high-intensity Q&A episode, Cody McBroom tackles 10 listener questions that bridge the gap between elite physique science and the psychology of high performance.

From the "Maintenance Mental Block" to the truth about functional training and the pitfalls of "soft" self-care, Cody delivers a masterclass in brutal honesty and logical decision-making. Whether you’re a parent trying to instill discipline in your children or a 35+ trainee looking to stay athletic into your 50s, this episode provides the "Choose Hard" blueprint for leveling up every area of your life.

✅ Mastering the Maintenance Phase: How to stop viewing "protect" seasons as wasted time and channel your addiction to progress into other areas of life.

✅ The Logic of Rest vs. Avoidance: Distinguishing between genuine recovery needs and just being "soft" by using third-person perspective and brutal honesty.

✅ Training for the Long Game: Why age doesn't dictate volume, but skill acquisition and joint-friendly exercise selection do.

✅ Rewiring the 'All-In' Fallacy: Using the "Is that really true?" technique and if-then statements to build resiliency after a slip-up.

✅ Legacy and Success: Why "ignorance is bliss" in business and how the evolution from Boom Boom Performance to Choose Hard changed Cody's perspective on the difficulty of success.

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In This Episode, We Cover:INQUIRIES – ⁠info@tailoredcoachingmethod.com

#95 - The Hybrid Athlete Blueprint: A Step-by-Step Guide to Strength & Running Feb 10, 2026

Show notes

Can you truly build world-class strength while training for an ultra-marathon? For years, the "interference effect" told us that cardio kills gains—but the science says otherwise.

In this definitive solo episode, Cody McBroom breaks down the Hybrid Athlete methodology: a training system designed to make you a more capable, resilient, and high-performing human being.

Cody dives deep into the research, debunking the myth that aerobic work eats away at muscle tissue. Instead, he explains how improving your aerobic capacity actually enhances your ability to build muscle by boosting mitochondrial health, nutrient delivery, and recovery between sets.

Whether you want to look like a bodybuilder but perform like an elite athlete, this episode provides the step-by-step blueprint to fueling, programming, and periodizing your way to a hybrid physique.

- The Science of "Both": Why the interference effect is a myth of improper dosing, not biological incompatibility.

- Mitochondria as Muscle Fuel: How zone 2 training improves oxidative capacity, allowing you to handle more lifting volume.

- The 6-Phase Hybrid Blueprint: From auditing your baseline to managing "stress buckets" and building a weekly split.

- The High-Low Model: Consolidating high-intensity stressors to maximize CNS recovery.

- The "Hybrid Tax": How to calculate your fueling needs and utilize intra-workout carbs to prevent "bonking" without ruining your body composition.

- Injury Prevention: Why unilateral work and posterior chain training are non-negotiable for runners who lift.

📌 Read The Ultimate Hybrid Athlete Training Guide, Here:

https://tailoredcoachingmethod.com/hybrid-training-program-the-step-by-step-guide-to-strength-running/

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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In This Episode, We Cover:INQUIRIES – ⁠info@tailoredcoachingmethod.com

#94 - The Mastery of Coaching: Building Elite Clients with Luka Hocevar Feb 03, 2026

Show notes

What separates a "personal trainer" from a world-class coach? It’s not just the sets and reps—it’s the ability to manage the psychology, the environment, and the identity of the person in front of you.

In this deep-dive coaching roundtable, Cody McBroom is joined by fitness industry legend Luka Hocevar (Vigor Ground Fitness). Together, they pull back the curtain on what it takes to achieve mastery in the craft of coaching. They discuss the delicate balance of General Physical Preparation (GPP) vs. Bodybuilding, why "Accountability is a love language," and how to use the "Alter Ego" effect to break through client plateaus.

In this episode, we discuss:

- The Decathlete Approach: How to balance concurrent training goals without sacrificing aesthetics or performance.

- The "Alter Ego" Strategy: Why your clients might need to step into a new identity to overcome their hardest personal barriers.

- Environment vs. Genetics: Why your community is often the loudest signal in your biological success.

- The Art of Communication: Why listening is a coach's most underrated tool and how to tailor your "coaching language" to different personalities.

- The Mastery Gap: Transitioning from "knowing" to "doing," and the non-negotiable systems required to run a high-level coaching business.

- The Intuitive Eating Transition: How (and when) to move a client from rigid tracking to sustainable, value-based eating.

Whether you are a coach looking to level up your craft or an athlete trying to understand the "why" behind your program, this conversation with Luka Hocevar provides the blueprint for high-performance living.

Connect with Luka Hocevar:

- Instagram: https://www.instagram.com/lukahocevar/

- Training/Gym: https://www.vigorgroundfitness.com/

Connect with Cody:

- Instagram: https://www.instagram.com/codymcbroom/

- Training/Coaching: https://tailoredcoachingmethod.com/

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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#93 - The "Obesity Gene" Explained: Is Your DNA Making You Fat? (FTO Gene & Science) Jan 27, 2026

Show notes

"I have a predisposition that no amount of willpower is going to control." When Oprah Winfrey shared those words, it sparked a global conversation about the "Obesity Gene." But is your DNA a locked door, or just a map?

In this episode of Choose Hard, Cody McBroom breaks down the science of the FTO gene, hunger hormones, and the "Thrifty Gene" theory. While biology dictates your starting line, it does not dictate your finish line. Cody dives into the landmark studies proving that while genetics "load the gun," your environment and habits "pull the trigger."

[Take The Obesity Gene Quiz—See Where Your Genetics Stand, HERE!]

In this episode, we cover:

- The Science of Fat Distribution: Why your DNA determines where you store fat (and why you can’t spot-reduce).

- The FTO Gene Deep Dive: How this specific variant affects "food noise," satiety, and your brain's reward system.

- The 30% Eraser Effect: How physical activity can effectively "mute" genetic predispositions to weight gain.

- Epigenetics & The "One-Legged" Study: A mind-blowing look at how exercise literally rewrites your internal software.

- Neutralizing the Signal: How high-protein diets, fiber, and sleep quality act as "pharmaceutical-grade" tools to quiet genetic hunger.

If you’ve ever felt like you’re fighting an uphill battle against your own biology, this episode will give you the scientific proof that you have more control than you think. Your blueprint is not your destiny.

Resources Mentioned:

- The GIANT Consortium Study on Fat Distribution

- The University College London FTO/Ghrelin Study

- The Karolinska Institutet Epigenetic Study (The "One-Legged" Cycle Study)

—

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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INQUIRIES – ⁠info@tailoredcoachingmethod.com

#92 - Leaving Security for Entrepreneurship with Joelle Cavagnaro Jan 20, 2026

Show notes

What does it actually take to walk away from a "safe" career with a pension to build a multi-seven-figure fitness empire? In this episode of Choose Hard, Cody McBroom sits down with Joelle Cavagnaro, founder of Level TEN Coaching and co-founder of the Levolution app.

Joelle opens up about the "internal itch" that led her to leave her career as a high school teacher and the grueling "side hustle" years of grading papers at 5 AM while writing macros for clients. They dive deep into the messy middle of entrepreneurship, the psychological shift from individual contributor to CEO, and why she chose the "hard" path of evidence-based education over quick-fix marketing.

In this episode, we discuss:

- The "Golden Handcuffs" of Teaching: Why safety is often more dangerous than risk.

- The Productivity Lie: How motherhood forced a "Level TEN" high-performer to redefine intensity and "Choose Hard" in a new way.

- The Identity Shift: Transitioning from Joelle Samantha (the individual) to the leader of a major coaching organization.

- Building the Levolution App: The unseen "hard" of tech development and staying evidence-based in a fad-driven industry.

- Overcoming Perfectionism: How a history of Orthorexia and control shaped her leadership style today.

Whether you’re an aspiring entrepreneur feeling stuck in your 9-to-5, or a parent trying to balance massive ambition with presence at home, Joelle’s story is a masterclass in choosing the harder path to find a better life.

Connect with Joelle:

- Instagram: @joellesamantha

- Website: LVL-10 Coaching

-----

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⇨ https://www.tailored-coaching.com/mentorship-coaching {Mentorship w/ Cody}

📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

⇨ www.thetailoredtrainer.com

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⇨https://www.tailoredcoachingmethod.shop/collections/all

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INQUIRIES – ⁠info@tailoredcoachingmethod.com

#91 - Metabolism Myths: 5 Lies Holding You Back From Fat Loss Jan 06, 2026

Show notes

Most people think their metabolism is broken. They believe age, stress, past dieting, or “eating too little” has permanently damaged their ability to lose fat—and that belief keeps them stuck.

In this episode of the Choose Hard Podcast, I break down what metabolism actually is, how it truly works, and why most of the fear-based narratives around fat loss are flat-out wrong.

You’ll learn why metabolic adaptation is normal, not harmful… why weight loss doesn’t stall because your metabolism is “slow”… and how understanding Total Daily Energy Expenditure (TDEE) gives you back control of your results.

[Sign Up For 42-STRONG, HERE]

This episode is for anyone who:

- Feels like fat loss “used to be easier”

- Is afraid of dieting because they don’t want to “damage” their metabolism

- Has blamed hormones, age, or genetics for stalled progress

- Wants science-based clarity instead of fear-mongering

In this episode, we cover:

- What metabolism really is (and what it isn’t)

- Why you cannot break your metabolism

- How and why metabolism adapts during fat loss

- The 4 components of Total Daily Energy Expenditure (TDEE): Resting Metabolic Rate (RMR), Thermic Effect of Food (TEF), Exercise Activity Thermogenesis (EAT), & Non-Exercise Activity Thermogenesis (NEAT)

- The most common metabolism myths that sabotage fat loss

- Why behavior—not biology—is usually the real bottleneck

If you want sustainable fat loss without fear, confusion, or extremes, this episode will give you the clarity you’ve been missing.

Resources:

- https://tailoredcoachingmethod.com/metabolic-adaptation/

- https://tailoredcoachingmethod.com/tdee-calculator/

- https://tailoredcoachingmethod.com/faq

- https://tailoredcoachingmethod.com/metabolism-myths/

- https://tailoredcoachingmethod.com/reverse-dieting-101/

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⇨ www.fatlosstransformation.com{1-On-1 Coaching}

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

⇨ www.thetailoredtrainer.com

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⇨https://www.tailoredcoachingmethod.shop/collections/all

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IG -⁠https://www.instagram.com/codymcbroom⁠

YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠

In this episode, we cover:INQUIRIES – ⁠info@tailoredcoachingmethod.com

#90 - The Only New Year Goal-Setting System You Need (No More Resolutions) Dec 30, 2025

Show notes

New year, new goals… but most resolutions fail because they’re built on motivation instead of a real system.

In today’s episode of the Choose Hard Podcast, I walk you through the exact process I use with coaching clients to set goals for the new year in a way that creates real follow-through—not a “January sprint” that dies by February.

You’ll learn how to reflect on 2025 the right way, prioritize what actually matters, build a clear 2026 vision, choose a theme/word for the year, and then lock it all in with standards and boundaries that protect your time, energy, and focus.

If you’ve ever felt like you keep “starting over” every year… this is how you stop repeating the same cycle and start building momentum that lasts.

Download the free workbook and follow along step-by-step:

https://www.tailored-coaching.com/choose-hard-goal-setting-framework

- The 4 reflection questions that reveal what must change- The 4 pillars to prioritize: personal development, relationships, health, business- How to build a vision that actually drives action- Choosing a “theme of the year” to stay focused- Setting standards that create automatic accountability- Creating boundaries so your priorities don’t get hijacked

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

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⇨ www.fatlosstransformation.com{1-On-1 Coaching}

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📲 DOWNLOAD MY APP & START A TRAINING PLAN, FOR FREE:

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What we coverINQUIRIES – ⁠info@tailoredcoachingmethod.com

#89 - Dr. Sean Pastuch: Why 55 Million Americans Need Better Coaches (Not More Treatments) Dec 23, 2025

Show notes

#89 - Dr. Sean Pastuch: Why 55 Million Americans Need Better Coaches (Not More Treatments)

DESCRIPTION:

In this episode of Choose Hard, I sit down with Dr. Sean Pastuch, founder of Active Life RX, to unpack one of the biggest opportunities—and responsibilities—in the fitness and coaching industry: chronic musculoskeletal pain.

With over 55 million Americans living in chronic pain, Sean explains why this is no longer just a medical issue—but a coaching problem. We dive into how coaches can play a massive role in resolving pain through better communication, movement confidence, and client engagement, rather than overwhelming people with complexity or fear-based narratives.

We also discuss why niching should be about problems—not demographics, how personal development directly impacts coaching success, and why building real community relationships is often the missing link in both business growth and client outcomes.

This conversation is for coaches who want to:

- Help clients move out of pain without overcomplicating the process- Communicate more effectively and build deeper trust- Identify valuable problems that actually matter to people- Grow their business by solving real-world issues- Choose hard by confronting blind spots and committing to personal growth

If you’re a coach, trainer, or practitioner who wants to make a bigger impact—this episode will challenge how you think about pain, coaching, and your role in the industry.

Download Sean’s Free Workbook (Discussed on Podcast) ⬇️

https://pro.activelifeprofessional.com/seminarworkbookdownload2?el=mcbroom

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#88 - 2026 Reset: My Biggest Lessons From 2025 (& How I’m Changing For Next Year) Dec 16, 2025

Show notes

In this solo episode of Choose Hard, I reflect on the biggest lessons 2025 taught me—and the changes I’m making heading into 2026. We talk about why identity shifts create real transformation, why habits beat goals, and how journaling and self-reflection help you get clear on what needs to change.

I also break down why relationships are the true currency of life, how preparation protects you in hard seasons, and why avoiding difficult conversations keeps you stuck. If you want a practical, real-life blueprint to reset your mindset, raise your standards, and build momentum into 2026—this one’s for you.

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