Show notes
If everything disappeared tonight—if you woke up tomorrow with zero clients, zero audience, zero systems, and zero revenue—what would you actually do?
In this solo episode of the Choose Hard Podcast, inspired by a great question from listener Karen Olsen, Cody McBroom lays out the exact chronological blueprint he would use to rebuild Tailored Coaching Method from the ground up if he had to start completely from scratch tomorrow.
This isn't about chasing viral video moments or buying expensive software before you have a proof of concept.
Armed with over a decade of industry experience, Cody details the tactical step-by-step actions required to sign your first clients, scale your pricing, and build a highly profitable online fitness business within 12 months.
In this episode, we break down the 4-Quarter Rebuild Timeline:
Quarter 1 (The Hustle & Validation Phase)
Quarter 2 (The System & Authority Phase)
Quarter 3 (The Automation & Content Scale Phase)
Quarter 4 (The Delegation & Leverage Phase)
Before you waste another month comparing yourself to massive fitness creators or overcomplicating your business backend, listen to this episode to discover how to dominate the fundamentals and build a business that lasts.
The Chronological Rebuild Blueprint
Phase 1 (Months 1-3): Client Acquisition & Delivery
- Warm outreach, launch basic website, undercharge 1-2 clients to secure case studies, set up core coaching software
Phase 2 (Months 4-6): Niche Content & Lead Tracking
- Deploy a CRM strictly for lead tracking, transition to full pricing, niche your content, launch local collaborations.
Phase 3 Months 7-9): Layering Automations & Media
- Automate by "pain triggers," transition to long-form media (YouTube/Podcast), build lead magnets from client data.
Phase 4 (Months 10-12): Scale, Delegate, & Audit
- Launch 3x/week email marketing, hire an assistant, hyper-focus on time-blocking and audit all systems for scaling.
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