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    Health

    Tactical Fitness Report with Stew Smith Podcast

    This is the Tactical Fitness Report with Stew Smith podcast. We will post these each week and discuss a variety of topics focused on Tactical Fitness Training for Military, Special Ops, Police, and Fire Fighting Training. We will also review videos on swimming, give quick power point presentations and discuss all things Tactical Fitness related. Check out other videos of combat swimmer stroke, workouts, and other spec ops related training. See www.stewsmith.com or www.stewsmithfitness.com for more information, training programs, books, ebooks, and online coaching for military, law enforcement, special ops, fire fighting training programs.

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    Latest Episodes:
    Episode 326: Why Most Entrepreneurs Make Product Launches Way Too Complicated Oct 13, 2026
    Show notes

    Simplify your product launch and sell more with less work
    Why do marketers make every product launch harder than it has to be?
    Because they’re adding variables like it’s a shopping list for the apocalypse. Crazy videos. Long indoctrination sequences. Interviews. Testimonials. Launch pages upon launch pages. You build a plan an army would struggle to execute – and then wonder why you’re up at 2 a.m. editing footage.
    Here’s the blunt truth: complicated launches hide weak offers.
    A great offer sells with a simple launch.
    An average offer needs fireworks it can’t afford.
    Step 1 – Start with the offer. Really.
    What makes someone move heaven and earth to take your course or product? Is it a fast result? A rare bundle? A price that won’t repeat? A transformation framed in clear, specific outcomes?
    Examples: a 6-week course that guarantees a first sale within 30 days, or a coaching package that includes direct feedback on three live funnels. Those are offers people can’t ignore.
    Do this: write a one-sentence promise (outcome + timeframe + proof if you have it).
    Then list the bonuses that actually help that outcome – not fluff.
    Takeaway: an irresistible offer beats a fancy funnel. Focus there first.
    Step 2 – Remove variables. Remove them again.
    Every extra piece of content or platform you add is another deadline, another tech glitch, another place for the ball to drop. Ask: does this move the needle on sales? If not, cut it.
    Your minimum viable launch = one core selling moment + supporting assets.
    Core selling moment = a single, potent CTA. Examples:
    - A webinar where you teach and pitch.
    - A short demo video + sales page.
    - A live Q&A that ends with a simple purchase path.
    Supporting assets = one email sequence (5–7), one landing/sales page, and 1–3 social posts to drive traffic. That’s it.
    You don’t need 10 videos, interviews, and a 20-email indoctrination series. You need a clean path to buy.
    Takeaway: cut the noise. Push the essentials.
    Step 3 – Schedule creation dates (not just send dates)
    You plan which day to send emails. Great. But when are you actually writing them? When are you recording the webinar? When is the edit DONE?
    Create a production calendar with real work dates. Block time on your calendar. Use reverse-deadlining: pick the launch date, then schedule backwards.
    Check out the walk-through video with Jim Edwards as he explains this simple but useful process to making sales. Go to https://www.copyandcontent.ai for more information on the easy way to increase sales, make content, and better sales copy.


    Episode 326: Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) Oct 13, 2026
    Show notes

    Your customers are not refusing to give you testimonials.
    Most of them have never been asked at the right time, in the right way, after getting a result worth talking about.
    A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for it.
    That is wishful thinking wearing a marketing hat.
    Here is the truth: Testimonials do not begin with the request. They begin with the result.
    And the most valuable testimonial is rarely the loudest. It is the one with three believable parts:
    1. A clear before.
    2. A specific turning point.
    3. An observable after.
    Get those three pieces right, and one customer story can do more selling than a page full of clever headlines, bold promises, and exclamation points working overtime.
    The Difference Between Praise and Proof
    I once watched a business try to improve a struggling funnel by rewriting the sales page again and again.
    New headline. New colors. New buttons. New guarantee.
    The page was full of claims, but there was nothing to help a skeptical prospect believe them.
    Then the company added one detailed customer story. It explained where the customer started, what they did, what nearly stopped them, and what changed.
    That single story did what another pile of adjectives could not.
    It made the result feel real.
    I have seen multimillion-dollar software platforms built and sold with one primary customer case study because that was the proof they had. Not 500 reviews. Not a celebrity endorsement. One specific, believable result.
    One believable customer story can outperform a warehouse full of fancy sales copy.
    A compliment makes you feel good. A result story makes a prospect believe.
    What If You Have No Testimonials?
    Then you have two jobs.
    See the video for the rest of the process. Check out the walk-through video with Jim Edwards as he explains this simple but useful process to making sales. Go to https://www.copyandcontent.ai for more information on the easy way to increase sales, make content, and better sales copy.
    First, use what you sell and get the best result you possibly can for yourself.
    Document everything. Save screenshots. Record dates. Capture your starting point. Track what changed. Your own experience may not replace customer proof forever, but it gives you something more useful than unsupported promises.
    Second, put your product into the hands of a small group of people and help them finish.
    Give them extra support. Schedule check-ins. Answer questions. Fix confusing instructions. If necessary, drag them kicking and screaming across the finish line.
    Lovingly, of course. This is coaching, not a hostage situation.
    You can offer free or reduced-price access in exchange for participation, honest feedback, and permission to document the process. Never make the offer conditional on positive praise, and disclose any incentive or material connection when the testimonial is used. That keeps the proof both credible and consistent with FTC guidance.
    If you want better testimonials, build a better finish line.
    The Earn, Ask, Place Method


    Episode 325: Special Ops Info and Prep Reading + LIVE QA with Stew Smith Apr 12, 2026
    Show notes

    What books should you read prior to joining the Special Operations groups in the military? What open source publications are solid for up to date information? Check out this podcast and live QA session with Navy SEAL Stew Smith for some ideas as you get smarter with a potential career choice.
    See https://www.stewsmithfitness.com for more information on the topic.


    Episode 324: TFR 252 - Common Stimulant Discussions Cognitive / Athletic Performance with Nick Barringer PhD Nutrition. Apr 01, 2026
    Show notes

    Today, Nick Barringer, PhD, discusses nutrition and the use of stimulants for alertness and physical/academic performance. Common uses of caffeine, nicotine, and others in energy drinks (good or bad?), gum, and other foods and drinks.
    Check out https://www.salvogum.com for Nick's new product, which he has created for both alertness and cognitive performance (and minty breath)! Use the STEW10 coupon code and save 10%.
    Check out other videos of combat swimmer stroke, workouts, and other spec ops related training. See http://www.stewsmithfitness.com for more information about military, law enforcement, special ops, fire fighting training programs.


    Episode 323: The Perfect Workout, Day, and Week Even During Daylight Saving Time (Spring Forward) Mar 09, 2026
    Show notes

    Some weeks are just perfect, the end of this cycle and the start of a new Spring Training cycle always hits perfectly EVEN during the week of SPRING FORWARD day light savings time when early mornings hit a little different Check this out:
    This is especially helpful for those of you who like to get your workouts done first thing in the morning. Here are some lessons I learned from previous years and what I did this week:

    1 – Pre-Schedule the Week – A week before you “spring forward,” start your day 30 minutes earlier. Get to the gym 30 minutes before your normal start time to start the acclimation process one week in advance. This way, you take two weeks to get used to the hour change in the schedule. You will be surprised at how much easier this is. For me, my normal wake-up time is 5:30 am, with a 6 am workout start. The 5:30 start time for the workout felt normal.

    2 – Go Later 30 minutes if Possible – If you missed the week to start the process of getting used to the time change, try bumping your morning by 30-minutes if possible the week after you change the clocks. This helps me make a 6 am workout start “feel like” a 5:30 am start rather than a 5 am start. After a week, you can start at your normal 6 am time. Once again, the process of taking two weeks to adjust to the time change rather than a single week.

    3 – Select Your Workouts Wisely – Pick your favorite workouts this week. Workouts that you do not need to think about, as they feel normal. Add an extra Mobility Day into your week to help with recovery. My personal favorite is the pyramid workout option, as you can adjust effort and intensity each set. Check out all the ways you can use the pyramid this week as warmups, resistance and cardio workouts, and cooldowns. Or you can do your favorite easy cardio, group training, or lift workout. Up to you. See ideas at the Military.com Fitness Section for hundreds of options.

    4 – Consider a Deload Week – This is the perfect week to structure a deload into your week. This means reducing the time, intensity, reps in resistance training, miles in cardio, and weight on your lifts. Over twelve weeks ago, I planned for the last week of our Winter Lift Cycle to end this week. This is a scheduled deload at the end of the lift cycle as we recover for a week to test our max lifts the following week.

    5 – Sleep Better Avoid Injury Risk – Did you know that the less you sleep, the greater injury risk you create for yourself? This study shows that reduced sleep duration or disrupted sleep over time leads to more injuries. Whether you feel like it or not, go to bed even though it feels an hour earlier. Start your sleep rituals what feels like an hour earlier and try to avoid staying up to what “feels” like your normal bedtime. This is how we lose that hour of sleep each night this week.

    Nap if Possible – If your schedule allows, take a quick 20-30 minute nap in the middle of the day. Sometimes forcing yourself to just sit quietly for 20-30 minutes is all you need to do. If you fall asleep for a few minutes, you need it. If you do not, you get some quiet time, and that always helps with mental health and creative productivity when you get back to work.


    Episode 322: The Term Tactical Athlete - Good or Bad (or Useful?) Feb 16, 2026
    Show notes

    Does everyone appreciate the term "Tactical Athlete" like I do? Maybe not. Maybe most think of being too "tacti-cool" with the idea of placing tactical in front of a term to sell more gear? But I think of it as a useful genre.
    I got this idea from Modern Athlete Strength Systems (https://www.instagram.com/modernathletestrength) on a recent newsletter. I was on their podcast a few months ago and much that we both do agrees we should train like athletes - that we should consider ourselves athletes.
    What do you think? There is a difference in the way athletes and tactical athletes train through- See new article on the topic of being functionally durable: https://www.stewsmithfitness.com/blogs/news/functional-durability-the-tactical-fitness-approach-for-military-readiness
    There is more on tactical fitness at https://www.stewsmithfitness.com


    Episode 321: To, Through, and After with Lesser Known Operators Nick Allen (Army Special Forces) Jan 19, 2026
    Show notes

    You can follow Nick Allen at https://www.lesserknownoperators.com/ and listen to his awesome podcasts with former operators you may have never heard of.
    Instagram: https://www.instagram.com/lesserknownoperators/
    YouTube: https://www.youtube.com/@LesserKnownOperators
    Check out other videos of combat swimmer stroke, workouts, and other spec ops related training. See http://www.stewsmithfitness.com for more information about military, law enforcement, special ops, fire fighting training programs.


    Episode 320: Workout BECAUSE You Don't Feel Like It - PLUS LIVE QA Dec 09, 2025
    Show notes

    How many of you wake up in the morning and feel like staying in bed? Most of us feel like sleeping in BUT we get up any way. Why? Because we have created a habit or some discipline to do something you do not feel like doing. Whether you have to do it or you want to do it - you get i done anyway.
    These are the scoops of mental toughness you get daily and with some consistency you become mentally tough with a Never Quit Mindset
    See our SKOOL Tactical Fitness Community - LIVE QA coming this week ONLY on the platform - Sign up HERE for free: https://www.skool.com/stew-smith-tactical-fitness-1847/about?ref=2e3494fc45c14e6697c62039c291e874


    Episode 319: TFR 251 - DEA Agent Jack McFarland Discusses his Career with Stew Smith Oct 30, 2025
    Show notes

    Stew Smith and Jack McFarland (retired DEA) discuss Jack's journey as he prepared for a career in the DEA, including his DEA training, missions, and the process of becoming a DEA agent.
    Check out https://www.JackMcFarlandDEA.com for more information on contacting Jack McFarland - Supervisory Special Agent at U.S. Department of Justice Drug Enforcement Administration Retired, Keynote Motivational Speaker, Consultant to Law Enforcement.
    Check out other videos of combat swimmer stroke, workouts, and other spec ops related training. See http://www.stewsmithfitness.com for more information about military, law enforcement, special ops, fire fighting training programs.


    Episode 318: Never Quit Mindset Podcast with Entrepreneur and Business Coach Jim Edwards Oct 21, 2025
    Show notes


    Jim Edwards is a highly successful entrepreneur with an internet marketing business for over 30 years. His resilience was born out of childhood illness and gritty choices throughout his life. From being bankrupt, living in a trailer park to a multi-millionaire marketer, Jim Edwards has a story for all of those who are struggling with that side gig, working a job they do not like.
    For more about Jim Edwards and how he can help you with your business, check out his revolutionary systems at https://www.copyandcontent.ai
    Check out other books, coaching, and videos of Stew Smith Fitness training at http://www.stewsmithfitness.com for more information about military, law enforcement, special ops, fire fighting training programs.


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