Superpro Podcast

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The Wealth Spreader Jun 03, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, sits down live with Byron Hoch of All-American Plumbing. Byron is the longest-standing Housecall Pro customer (2015) and the kind of person who makes you rethink what's possible. In 2005 after the market crash ended his career as a loan officer, Byron got into plumbing. He brought one unshakable philosophy into the trade with him. Treat your techs and customers better than your competition. And it paid off. Big time. Byron now has 28 employees, a $7M revenue goal, and a second company, All American Restoration, that pulled right at $600K its first year. Learn his favorite tools along with his hiring strategy, which includes offering a paid four-year apprenticeship to those looking to break into the trades. This is episode 100. And there’s no better message or Superpro for it.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about Byron or follow his journey? Check them out here:

Flowing Through the Challenges Mar 24, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, interviews Stephen and Jordan Evangelista, founders of HQ Water Solutions. They share how they launched their water filtration and purification business in Lancaster, Pennsylvania with just $800 and grew it intentionally into a fast-scaling company. The conversation covers starting a business during COVID, the value of community engagement, and how Jordan’s background in psychology and fundraising helped shape their brand and messaging. They also discuss hiring at the right time, using technology to streamline operations, presenting customers with options, and how Housecall Pro helps them deliver a high-level customer experience while continuing to grow.

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Want to learn more about them or follow their journey? Check them out here:

On the Record with Jeneral Plumbing Mar 17, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, interviews Kris and Jennifer Record, founders of Jeneral Plumbing. They share their journey of starting a plumbing business, the unique philosophy of 'do more with less', and the importance of automation and systematization in achieving efficiency. The conversation delves into building a price book, effective marketing strategies, and leveraging social media for customer acquisition. They also discuss the benefits of using Housecall Pro for managing their business operations and provide valuable advice for aspiring entrepreneurs.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about them or follow their journey? Check them out here:

Born to be the Attic Queen Mar 10, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, sits down with Jessica Azarelo, founder of Attic Queen, a home energy and insulation company based in the Tampa Bay area. Jessica shares her journey from corporate America to building a fast-growing trades business now on track for $2M in revenue. She opens up about overcoming major personal and physical setbacks, including a jobsite injury that forced her to step out of the attic and focus on scaling her company. Jessica also explains how Housecall Pro helps her manage leads, track jobs, and maintain high standards as her team grows. This episode is packed with lessons on resilience, branding, and building a business that reflects who you are.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about Jessica or follow their journey? Check them out here:

From Dropout to Superpro Feb 03, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, sits down with Chris Godwin, founder of Laser Focused Solutions. In this episode, Chris shares an inspiring journey you don’t want to miss that led him from being a high school dropout, to climbing corporate adders, to running a successful handyman business. He discusses the challenges he faced in entrepreneurship, the importance of community and networking, and the strategies he implemented for growth and scaling. Chris emphasizes the significance of using technology effectively, particularly Housecall Pro, to streamline operations and enhance customer service. He also highlights underrated features of the software and offers valuable advice for aspiring entrepreneurs.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about Chris or follow their journey? Check them out here:

An Overnight Success in 30 Years Jan 27, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, discusses leadership with Nick Finnen, founder of Nick’s Overhead Door Service. They discuss Nick's journey from working in the garage door industry as a kid to starting his own successful business. Nick shares insights on the power of community engagement, and how his five daughters help drive that. He also hits on the importance of sound marketing strategies, and building a strong team. He emphasizes the role of technology in streamlining operations and the significance of customer reviews in driving business growth. The conversation also touches on leveraging personal hobbies for business opportunities and offers must-hear advice for aspiring entrepreneurs.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about Nick or follow their journey? Check them out here:

AJ’s Junk Fairy Magic Jan 20, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, talks shop with AJ Dehseraei, founder of Junk Fairy. AJ shares insights into the journey of building his junk removal business from scratch after stepping out of the legal field. He hits on the importance of branding and the role of technology in streamlining operations. He also discusses the challenges of marketing in a competitive industry, lead sources and the significance of community engagement, and the future growth plans for Junk Fairy. AJ emphasizes the need for consistency in business practices and offers valuable advice for aspiring entrepreneurs. Check out AJ’s backdrop for one of the greatest logos in home service.

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Want to learn more about AJ or follow their journey? Check them out here:

From Trailer Park Kid to Superpro Coach Jan 13, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, sits down with Kent Mortensen, Housecall Pro Business Coach and founder of System Clean Restoration. Kent shares his journey from janitorial work to building a successful restoration business, along with several other businesses. He discusses the importance of finding and retaining good employees, the role of automation in scaling a business, and the lessons he’s learned along the way. Kent emphasizes the value of genuine care for both customers and employees, and how this approach has led to success in his ventures. He also reflects on the importance of mentoring the next generation and the evolving landscape of the service industry.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about Kent or follow their journey? Check them out here:

Membership has its privileges. Jan 06, 2026

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Roland Ligtenberg, co-founder of Housecall Pro, cover some industry secrets with Brian Armstrong and Donovan Truesdale, co-owners of Blue Diamond Heating and Air since 2019. They share a few subtle shifts that helped boost profits during the pandemic, as well as the ins and outs of their membership plans. Donovan lays out some of the surprising places they’ve found employees, including referrals from clients. Don’t miss their solid take on training and how they invest in their team to create a winning culture. Brian gives insight on the one advertisement that has brought in the most customers and led to a 35% growth in profit in the first year.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about them or follow their journey? Check them out here:

Go Fast, Grow Fast Dec 30, 2025

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Roland Ligtenberg, co-founder of Housecall Pro, talks shop and business growth with Robert “Bobby” “Ricky Bobby” Mitchelson, founder of Bobcat Electric. Bobby shares how a failed partnership turned into a successful solo journey along with how he builds culture and attracts employees. He lays out two life-changing secrets a fellow Pro shared in a Housecall Pro Facebook community post, as well as the role Housecall Pro plays in his business growth. Bobby also includes tips on finding new customers and getting involved in the community. And don’t miss some of the unique ideas Bobcat acts on to help grow their business.

Sign up for Housecall Pro: https://bit.ly/3G6SKAA
Want to learn more about Robert or follow their journey? Check them out here:

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