Successful Life Podcast

Latest Episodes:

Successful Life Podcast | Learn Digital Marketing from the Pros with Jeff Bowab Oct 28, 2022

Show notes

Want to learn digital marketing? Look no further than the Successful Life Podcast. Hosted by Corey Berrier, this podcast features interviews with top experts in SEO, PPC, and other digital marketing strategies.

Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and here with my man, Jeff Bowab. What's up, Jeff? Corey, man, it's nice to see you again. Nice to be on the show. Yes, sir. It's been a. We've been trying to get this thing going for a couple of months now. I got to meet; I just want to tell a quick story.

I got to meet you, Jeff, at the revolt event, and, For I'm not going to call out how old you are. You're probably in your late forties, but you moved quicker than any dude on that. I will say I enjoyed it, I'm glad we were on the same team for football, and I wish I were the age you called out.

I'm a little bit older, so you know, you pay the price the next couple of days. The hamstrings were screaming the next couple of days. Yeah, without a doubt. Jeff, tell everybody a little; I know you're the vice president of Sales for Ryno Strategic Solutions. If you want just to give a little bit of a high-level overview of who you are and what you do and a little bit about Rhino, that'd be great.

For sure. Thanks. So we are a digital marketing company for the trades. We aim to be the most reputable digital marketing company in the trades to all English-speaking Lang. Company or countries. So been in the trades for about 15 years. Our specialty started out as HVAC, plumbing, and electrical.

I know some verticals near and dear to your heart as well. In the last year or so, we recently got into the roofing space, which is where we met again. We do some other things as well. Garage doors, stuff like that. But that's been our niche over the last 15 years.

We also have, as we were talking about before, a podcast the point is probably currently the number one podcast in the home services space. Cory, not to plug another podcast on your podcast cause I love yours as well. I'll be honest; Jeff probably has two shows a month. I talk about something that you guys are doing because I love listening to the people you bring on because I get to learn something from everybody.

And I'll just tell you, as of recent Ryan. This guy was on, and he may have been on the last time or show before last; as soon as I heard him talking and understanding what the problem is that our friend Dan Antonelli, he's a year out, I thought I needed to connect with this guy because I need this guy in my back pocket.

So I. And because of your guy's podcast, I connected with this gentleman, and now we have a strategic partnership. That's because of you guys. I would've never, and it would've never happened if I hadn't been for you guys. I love Ryan. I got to meet him at we did an event in Nashville together.

First time I met him in person, and he's so intentional. His thought process is so systematic. And then his designs are unique. When he did, I'm sure he showed you some stuff. When he sent us his playbook on, how he went to market, what his thought process was, and then ultimately, how some of the design looked.

I like him, and his core values align with ryno's core values. So I was glad I could make the introduction for you guys. Yeah, for sure. He's super, and his brother's super too. I got a chance to chat with him for a little while, and they're just good people.

And I think they've got something. Anyhow. I guess that was just a quick note to add to that, which I enjoy. I do enjoy the show. So you guys have got some exciting things coming up. I know. I know you've got some exciting things coming up in November, right? Are you referring to my vacation or the first show that we go to?

Maybe both. Yeah, I'm going to. I will be taking a long-needed vacation here in a coup next Saturday. But after I get back, we've got some things going on. One

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Hire a clown at the end of summer. Have him ask customers "why did you purchase from us again?" as he juggles an AC unit on his head. Oct 24, 2022

Show notes

Welcome to the Successful Life Podcast. I am your host, Corey Barrier. And today, folks, we're gonna talk about how important it is. For you to train your

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Common mistakes business owners make with their website Oct 21, 2022

Show notes

This is an important lesson to not get lazy with your website and the pages you put up. You would think this is common sense, but it can be effortless for those confident in their writing abilities to make simple mistakes like formatting changes or duplicate content.

•Corey Berrier shares a story of how not doing his due diligence led to his Google Business account being canceled and offers advice on avoiding the same mistake
• He urges listeners to check their websites for anything that could be misconstrued as another company's and to Google their business name to see what else comes up
• Ignoring small details can damage your business mindset

•MilitaryHire.com is a website where businesses can find patriotic, unemployed veterans to hire - at a very cheap price
• The Phcc (Plumbing-Heating-Cooling Contractors Association) in North Carolina offers a discount for its members
• For $164/month, businesses can post up to 10 jobs, view 250 resumes, and save 10 resume searches

Please join my free Facebook group
https://www.facebook.com/groups/thetradeschools

YouTube:
https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

Follow me at:
https://www.instagram.com/coreyberrier/

www.linkedin.com/in/coreysalescoach

https://hvacplumbingsales.com/

Download my #1 bestseller "9 Simple Steps to Sell
More $H!T" with this link: https://www.amazon.com/dp/B0B2C3HHMC

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Learn from the top 5% with Bob Sweet Oct 17, 2022

Show notes

I'm the founder and, owner, and the president is of streamlined services.

We are out of Raleigh. I'm a fourth-generation plumber. I grew up around the business. I always say that you. My dad was enslaved then. He did not want anything to do with it. He did not want us to be a part of the trade. I fell in love with it. I was pretty good in the field.

He wanted to own my own business. Always had that entrepreneurial spirit. And this has allowed me to do that. And I love it. I love what I do every single day.

Corey Berrier01:42

You bring up an exciting point. I think that and I'm sure you'll agree with this when I was growing up, My parents didn't say, Hey, here's an option to go into the trades.

It was, you're going to college. And here's what I think, and this is just my this is just what I've learned, that there are so many people that are not coming into the trades at this PO point. And I think a lot of that has to do with that program programming if you will. But. When you were coming up, as you just mentioned, your dad was in the trades and suggested you not get into it.

I can't imagine. Just like people that are not in the trades, like my family was not, they weren't in the trades, so naturally, they said, You've gotta go to college. That wasn't the route for me. I tried that route, did not work for me. What do you think are the benefits of someone, say, graduating high school right now?

Maybe they don't. Exactly what they wanna do. Haven't been that great in school. They have, they thought they were gonna go to college but didn't really, but they, it's undecided. What are the benefits, in your opinion, of people you know of folks looking at coming into the trades as opposed to going to

Bob Sweet02:49

college?

There are just so many young people out there and so many people that they could go to school and college. They have opportunities They could get in no problem at all, but that's not the path they want to go. And they don't realize as they don't realize how much the trades can give them the life that they want.

Give 'em the opportunities to essentially do whatever they want. Earn great money,

and take care of the families. And they progress through a company like streamlined. The options are there, whether you wanna move up into management or you want even to cross trade, or learn another trade.

There are so many opportunities for you in this trade. So many things, that you can do and that you can learn.

Corey Berrier03:29

Look, at the end of the day, If you go into a trade school, most likely you not even gonna have to pay for that because somebody's gonna pay for it for you. That means you're not gonna have to take out a student loan, and you're not gonna have $150,000 in debt in four years with payment for God knows how long.

So if you go into the trades and go into a trade school and apprenticeship, you make money that whole time, and you don't take out loans. And whenever you're done, you're still driving.

Bob Sweet03:59

Yeah, it's that compounding effect, right? So you don't have debt. You're already, you're starting to earn, you're learning something.

You're a skill that you can use for the rest of your life. Now you decided to change it up and go and do something different. You'll always have that skill. You can't, nobody can take that away from you. That's the best thing about it, on firsthand experience. So I've I have six boys I have three of my own, and my wife has three.

We're like the Brady Bunch, just all boys. I call him, it's the Bobby Bunch. And our oldest just graduated NC State with two degrees; proud of him. He's gone that path. We have one of our sons who's in the trade he's a plumber. They're both doing wha

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Retaining Top Talent: How Plumbing and HVAC Businesses Can Keep and Attract the BEST Employees Oct 14, 2022

Show notes

Retaining Top Talent: How Plumbing and HVAC businesses can keep and attract the best employees

I am your host, Corey Berrier. And today, folks, we're on a little bit different episode. First, I want to thank you. I want to thank you so much for supporting this show. Thank you so much for helping us get ranked top 5% worldwide. It's pretty dope. I also want to thank our military and every person that has served.

Heck, I want to thank the people getting ready to serve. My neighbor just put a sign in his yard. Said the making of a marine or something like that. In other words, kids going to the Marines. I think that's great. My brother was a Marine, so I became a father, not a father. Jesus, an uncle of four overnight.

My little brother had our newest edition to our Berrier family, and his name is Ryle, his Middle name is Prince, and his last name is Berrier, which I think is a pretty dope name. I like it. I like it because it's different. It's super different. And you're probably thinking, Corey, I cannot believe your white brother named his kid print. How in the world did that happen, Corey?

Here's a story behind that. It's not what you think. He didn't name the kid after Prince, the freaking singer. His wife, Michelle, the baby's mother, last name was Prince. So it's a pretty cool story if you ask me. Congratulations to Josh on also adopting your two newest kids; I guess that is what you would say.

They're not even new kids, but Josh adopted Landon and Sydney, so that's how I became an uncle of four because of his other Daughter, Ivy. So now, just to wrap up for you, Josh adopted two kids on Wednesday. He had a kid on Wednesday,, and he already had a kid, so that makes me uncle A four.

Today you'll get to hear the exact talk that I gave at Connect. So I decided I had got, I've gotten a lot of messages about people that had not, didn't, didn't get to see it, didn't get to. Sit in on the presentation, so I just decided to record it, and here it is Today.

You, you're gonna get to listen to it on here. It is also on YouTube. I probably already mentioned that, but you should also check that out. The link will be in the show notes. We will see you on the other side. Rock and roll. My name is Corey Barrier, I am sales CEO, and last Wednesday, I gave my talk on retaining top talent.

How plumbing and HVAC businesses can keep and attract their best employees. Now, I know a lot of you didn't make it to the talk, and I see a lot of you wanted to make it to the conference because I got to talk to you afterward and you were disappointed that you missed the conversation. And I understand because this is a really big deal right now.

In the trades, this is such a big deal. If you wanna, go ahead and scan that QR code, that'll take you to all of my information. A few things about me. I am a number one best seller on Amazon. Nine Simple Steps to Sell More Shit. I host the Successful Life Podcast, in which we are ranked top 5% worldwide.

I own multiple businesses. I am the winner. Of the North Carolina C Golden Toilet Award, which I am unbelievably grateful for, and I now chair the North Carolina Auxiliary Committee. So that's a little bit about me. Now is a little bit more about, is a little bit more about my history and some things that I've gone through.

Training Bra

I had a pretty good childhood. I'll be honest with you. I have two great parents, but when I was 12 years old, I just graduated from my sixth-grade class with straight A's and one B. The only year I made Straight A's and one B. We were at a graduation party with some of my friends. I had jumped off the diving board and popped out the other end of the pool.

And these three girls, the cutest three girls in the whole school,, were at the end of the pool. And so I got out, and they asked me if I would go jump off the diving board again. So I'm thinking they t

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

How to Explode your Plumbing and HVAC business Oct 10, 2022

Show notes

How to Explode your Plumbing and HVAC business

This podcast on Successful Life Podcast teaches you how to explode your plumbing and HVAC business. This podcast is an excellent resource for business owners who want to learn from other successful business owners and get actionable advice that they can use to grow their businesses.

1) The first thing you need to do is decide who your customer is.

Are you targeting residential customers or commercial businesses?

Once you know your target market, you can start thinking about how to reach them with a strong marketing strategy.

To grow your business, you need to have a strong marketing strategy. There are many ways to market your business, but you want to find the best work for you and your target market.

2) The next step is to create a sales process.

This will help you track your progress and ensure that you are making sales.

3) Finally, you need to create a system for follow-up.

This is important so that you can continue to grow your business and keep your customers happy.

If you follow these three steps, you will be well on your way to growing your plumbing and HVAC business.

Marketing Your Plumbing and HVAC Business

Your marketing plan should include both online and offline marketing strategies.

Some ideas for online marketing include starting a blog, creating videos, or using social media.

For offline marketing, you can consider things like print ads, direct mail, or even attending trade shows like the PHCC.

3) The last step is implementing your marketing plan and tracking your results.

This will help you to see what’s working and what’s not so you can make necessary adjustments.

By following these steps, you will be well on your way to growing your plumbing and HVAC business on Successful Life Podcast.

Company Culture

When running a business, it’s essential to have a good company culture. This will help you attract and retain employees and keep your customers happy.

Some things you can do to create a strong company culture include:

1) Hiring for attitude – Hiring people who fit well with your company culture is essential.

2) Training and development will help your employees grow and develop their skills.

3) Creating a positive work environment includes having a clean and safe workplace and offering perks and benefits.

4) Encouraging teamwork – Teamwork is vital in any business, but it’s imperative in a service-based industry like plumbing and HVAC.

5) Promoting from within – This shows your employees that you are invested in their development and that there are opportunities for advancement.

By creating a solid company culture, you will be able to attract and retain the best employees and keep your customers happy.

The Bottom Line

You want a solid sales and marketing strategy to grow your plumbing and HVAC business. You also need to create a system for follow-up and have a good company culture. By following these steps, you will be well on your way to success.

How to grow your Plumbing and HVAC business on Successful Life Podcast.

1)The first thing you need to do is decide who your customer is.

Are you targeting residential customers or commercial businesses?

2)The next step is to create a sales process.

This will help you track your progress and ensure that you are making sales.

3)Finally, you need to create a system for follow-up.

This is important so that you can continue to grow your business and keep your customers happy.

4) The last step is implementing your marketing plan and tracking your results.

This will help you to see what’s working and what’s not so you can make necessary adjustments. {outline]

By following these steps, you will be well on your way to growing your plumbing and HVAC

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Active Listening Boosted Our Plumbing/HVAC Sales Oct 03, 2022

Show notes

Active Listening Boosted Our Plumbing and HVAC Sales

In business, as in life, we sometimes find ourselves in conversations where we're not listening to what the other person is saying. We're just waiting for our turn to speak. But what if there was a way to change that? What if there was a way to truly listen to your customers and prospects, understand their needs, and close more sales? Well, there is. It's called active listening.

Active listening is a communication technique that involves hearing, analyzing, and responding to what someone else is saying. Doing it correctly can help you build rapport, gain insights, and resolve conflicts. It can also help you boost your sales. This podcast blog post will show how active listening can help you grow your plumbing or HVAC sales. We'll also give you three tips for putting it into practice.

What is Active Listening?

Active listening is a type of communication in which the listener listens carefully to what the speaker is saying, takes time to understand the message's meaning, and responds thoughtfully.

The goal of active listening is to fully understand the speaker's point of view and respond in a way that shows you've heard and understood them. It's an essential skill for anyone in business but critical for salespeople. After all, if you can't understand your customers' needs, how can you sell them the right product or service?

The Three Components of Active Listening

Active listening has three components: attending behavior, internal processing, and responding.

Attending behavior encompasses all the nonverbal cues that convey interest and understanding, such as eye contact and nodding. Responding includes verbal and nonverbal responses that show the listener understands (i.e., summarizing what the speaker has said or asking clarifying questions). at / body language are facing towards speaker voice inflection, etc.) Internal processing refers to the mental work required to understand the speaker's message (i.e., thinking about what they're saying and why they might be saying it).

Tips for Putting Active Listening into Practice

Here are three tips for putting active listening into practice in your business:

1) Give your full attention to the person speaking It can be challenging to give your full attention when you have so many other things on your mind, but it's essential to try. If possible, turn off your phone and put away distractions so you can focus solely on the conversation. 2) Listen without interruption or judgment It's natural to want to jump in and offer our opinion when we hear someone else talking but resist the urge! Instead, take a step back and try to understand where they're coming from. Only then will you be able to provide them with the best possible solution. 3) Seek first to understand before being understood This tip is crucial when dealing with demanding customers or situations. Instead of getting defensive or trying to come up with a quick fix, take a step back and try to see things from their perspective. Only then will you be able to find a resolution that works for everyone involved.

Mirroring the customer

If you're a business owner, chances are you're always looking for ways to boost your sales. After all, more sales mean more revenue, and more revenue means a healthier bottom line. So, what's the secret to increasing your sales? It's pretty simple: mirroring the customer.

Sounds easy enough, right? But what does it mean to mirror the customer? In short, it means understanding what your customer wants and giving it to them. You need to know their needs and then meet them in a way that exceeds their expectations.

Let's say you own plumbing business. A prospective customer comes to you with a problem—a clogged sink, a broken pipe, or a leaky faucet. They're looking for someone who can fix the problem quickly and efficiently. The

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Selling Technicians are Making Mistakes Sep 30, 2022

Show notes

Your technicians are making mistakes.

You're always looking for ways to cut costs as a business owner. And one area that can be a real drain on your budget is your HVAC or plumbing service department. Service technicians are often the highest-paid employees in a company, so it's essential to ensure they're productive and efficient.

Unfortunately, many service technicians cost businesses millions of dollars each year. Here's why: You don't have an HVAC sales process

1. They're often unproductive. A service technician may only be able to complete one or two service calls in a day, meaning the rest of their time is spent driving to and from jobs, waiting for parts, or taking breaks. This results in a lot of wasted time – and money.

2. They're often inefficient. Many service technicians are not adequately trained and lack the necessary skills to complete their jobs quickly and efficiently. This results in longer service times and more mistakes, which can end up costing the business even more money.

3. They're often dishonest. Many service technicians will try to upsell customers on services or parts they don't need. This wastes the customer's money and reflects poorly on the business.

4. They're often unprofessional. Many service technicians arrive late to appointments, take personal calls during service calls, and generally act unprofessional. This frustrates customers and makes them less likely to use the business in the future.

5. They often have a bad attitude. Many service technicians are angry, rude, and aggressive. This makes them unpleasant to work with and makes customers hesitant to use their services.

If you're concerned about the cost of your plumbing or HVAC service department, you can do a few things to improve the situation. First, make sure you're hiring the right people. Look for candidates who are skilled, efficient, and honest. Second, provide proper training to your service technicians to be more productive and efficient. Finally, set clear expectations for professionalism and customer service.

Clear Communication

Are you struggling to get your point across? Do you feel like you're always misunderstood? If so, then you need to work on your communication skills.

Clear communication is essential in all aspects of life, whether communicating with your spouse, children, boss, or employees. When you communicate effectively, you'll find that things run more smoothly and there are fewer misunderstandings.

There are a few key things you can do to improve your communication skills:

1. Listen more than you speak. Often, we're so focused on what we want to say that we don't take the time to listen to what others are saying. To be a better communicator, make a conscious effort to listen to what others are saying. Not only will this help you understand them better, but it will also show that you value their opinions.

2. Be clear and concise. When you're communicating, make sure you're being clear and concise. Don't try to beat around the bush or use fancy words – just say what you mean. This will help ensure that your message is received loud and clear.

3. Avoid making assumptions. It's easy to make assumptions about what others think or feel, but this can often lead to misunderstandings. Instead of assuming, ask questions to get clarification. This will help ensure that you're on the same page.

4. Use nonverbal cues. Nonverbal cues, such as body language and tone of voice, can often be just as important as your words. Make sure you're using nonverbal cues that align with the message you're trying to communicate.

Do you have raving fans for your employees?

Do you want to create raving fans for your employees? If so, you must focus on creating a positive work environment.

Raving fans are employees who are so happy with their job and company that they tell everyone they know about it.

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Hiring HVAC and Plumbers Sep 26, 2022

Show notes

Hiring HVAC and Plumbers

In today's business world, building relationships with the people in your industry is more critical than ever. Whether you're a plumber, an HVAC technician, or an electrician, the people you know can make or break your business. Here's why building relationships is so meaningful—and how you can go about doing it.

The Power of Networking

One of the most important reasons to build relationships with people in your industry is that it can help you land new work. When you have a good relationship with someone, they're more likely to refer you to their friends and family when they need your services. And, as we all know, word-of-mouth is still the best marketing.

referrals account for 13 percent of new business, but 61 percent of marketers say they don't have a process for generating them. If you want to tap into this powerful source of new business, start by building solid relationships with the people in your network.

Not only can networking help you land new work, but it can also help you grow your business in other ways. For example, if you're looking to add new products or services to your business, the people you know may be able to point you in the right direction or connect you with the right resources. Or, if you're looking for advice on how to run your business better, the people in your network may have some valuable insights to share.

The bottom line is that networking gives you access to a wealth of knowledge and resources you wouldn't have. And that's why investing time and energy into building strong relationships with the people in your industry is essential.

How to Build Relationships

So how do you build relationships with the people in your industry? There are a few key things you can do:
• Get involved with trade associations and professional organizations. This is a great way to meet new people and expand your network.
• Attend industry events and trade shows. These are great places to meet potential customers and referral partners.
• Stay active on social media. Social media is a great way to connect with potential clients and referral partners—and it doesn't cost anything to use!

Building relationships is essential for any business—but it's especially important if you're in a service-based industry such as plumbing, HVAC, or electrical work. Strong relationships can lead to new referrals, advice from experienced professionals, and access to valuable resources—all of which can help you grow your business. So make an effort to get involved with trade associations and professional organizations, attend industry events and trade shows, and stay active on social media. Doing so will give you a leg up on the competition—and help ensure that your business is booming for years to come.

How to Gamify Your HVAC Business for Greater Success

If you're looking for ways to increase productivity and engagement from your HVAC team, you may want to consider gamification. Gamification is the process of adding game-like elements to non-game activities in order to increase excitement and motivation. When done right, gamification can be an incredibly effective tool for boosting productivity in any business.

So how can you gamify your HVAC business? Here are a few ideas to get you started:

1. Implement a points system for completed tasks.
2. Give out prizes for employees who reach certain milestones.
3. Put up a leaderboard in the break room so everyone can see who's in the lead.
4. Make it

Send us Fan Mail

https:newpathemployment.com

Connect with Corey

Communication Disaster Sep 23, 2022

Show notes

Communication breakdown is costing you millions

In this episode of the Successful Life Podcast, I will discuss communication's importance in business. We discuss poor communication with your CCRs and service techs and how they cost you millions of dollars annually. You'll learn how I secret shop my customers and how communication can increase or decrease your business's revenue by 20-30% a year.
Roy H. Williams, the wizard of Ads, was interviewed on "To the point- home services podcast" with Chis Yano, CEO at RYNO Strategic Solutions. was so good this week! Roy and Chris discuss the cost of mass media, SEO, and Diamonds. Roy H. Williams is the owner and creative director of Wizard Academy, an
advertising agency in Austin, Texas. He is also the author of several books on
marketing and advertising, including "The Wizard of Ads" and "Secret Formulas of
the Wizard of Ads."

Communication is Crucial

It's no secret that communication is key to success in any business. But for HVAC and plumbing companies, communication is crucial. That's because poor communication can cost these companies big time – in terms of both money and customer satisfaction.

Consider this: A recent study by the home services review website Angie's List found that communication problems are the number one reason customers are dissatisfied with their home service providers. In fact, 70% of survey respondents said they were unhappy with the way their provider communicated with them. And nearly half (45%) said they would never use that company again because of communication problems.

What's more, those communication problems cost HVAC and plumbing companies an estimated $75 million annually in lost business, according to the study.

So what can these companies do to improve communication and avoid losing customers? Here are a few suggestions:

- Make sure your customer service representatives are adequately trained in communication. This means teaching them how to be clear and concise when speaking with customers, as well as how to listen actively.

If you're in the home services industry, communication is key to keeping your customers happy. That's why it's essential to have a customer service representative available 24/7 to answer customer calls and emails.

However, even with excellent communication with your customers, there's always the potential for hiccups in the process. One of the most significant hiccups can occur when it's time to follow up with customers.

It's essential to have a system in place to ensure that all customers are followed up in a timely manner. This may mean utilizing a call center or answering service outside of regular business hours.

No matter what system you use, communication is essential to keeping your customers happy and ensuring that they'll use your services again in the future.