Successful Life Podcast

Latest Episodes:

Toxic System Jan 06, 2023

Show notes

[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and to Dave. Folks, I'm gonna tell you about a story that I read. I'm gonna tell you a couple of stories actually. I'm gonna give you a few tips on what Air Plumbing company should be doing. All right. So I read this story. It was I read it in a post.

So it said John had been running his plumbing company for the past three years, but despite his best. You couldn't seem to grow his business beyond a revenue of 2 million. He was feeling frustrated and stuck not knowing how to take his business to the next level. Sarah worked with John to develop a customized plan for business growth.

They focus on improving. The company's marketing efforts, streamlining business processes, and implementing better financial strategies. Sarah also provided valuable industry insights and guidance on how to take advantage of opportunities and avoid common pitfalls. One of the key pieces of advice Sarah gave John was to invest in his top technician Steve.

Steve had been with the company for several years and had consistently proven to be a valuable. It. Sarah suggested that John considers selling the company to Steve and offering him a partnership. After some contemplation, John decided to take Sarah's advice and sold the company to Steve. Steve. Now, Steve, now, the owner and manager implemented all the strategies that Sarah had recommended.

Within just a few years, the company had experienced tremendous. , they were building their 23rd location and it increased their revenue over 10 million. John was grateful for Sarah for the guidance and support she had provided through her plumbing coaching services, and he knew he couldn't have achieved this level of success without her help.

So I just share that story with you because it just paints a really good picture of, you know what I do for a living, right? It paints a good picture. , all the different things that business coaches work with, right? It's not just, it's interesting because I think people, one, we don't, business coaches should not be doing everything.

Let's just be completely transparent about that. If you've got a business coach that can do [00:02:30] every single thing in your business. Now look, I should back up. I look tj, Hartnett that dude can do anything you. In your business, right? Flywheel Coaching Services. He's a good friend of mine in a absolute genuine human being and smart as hell.

So that dude, however, can do all those things, right? This dude knows how to do everything. I, on the other hand, I don't know how to do all of those things. Like I understand the overview of it, but at the end of the day, like I'm not gonna come in and like tell you. Streamline all your business processes because that's not what I do.

I help you with streamlining your sales processes and getting your CSRs actually booking calls and getting customers excited and making them happy for your technician to come out there. And then we help them sell more memberships. We help them sell whatever it is you're trying to. Whatever it is you're trying to sell over the phone.

Right. And I just use memberships as an example. And I know there's mixed feelings on memberships. I have mixed feelings on memberships. However that is a way that your CSRs can generate revenue. So, and that's certainly not the only way. I promise you. . I just, I point that out, that story. I just thought it was a really cool story.

Because that, that story's not uncommon, right? You get somebody that, you know, if you are that frustrated business owner, right, and you are stuck at $2 million and it feels like there's nothing else you can do, like in your brain, you've thought of everything that you can do. It is absolutely. to reach out to someone like me, like TJ and ask for some advice, right?

You could just, I mean, it's, look, there is zero problem. There's no, nobody'

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The Most Profitable HVAC Business in America | Josh Kelly Jan 02, 2023

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[00:00:00] Welcome to the Successful Life podcast. I am your host, Corey Berrier, and I am here with my man, Josh Kelly. What's up Josh? What's up man? Good to see you brother. Good to see you too. Good to see you too, man. You got a way fancier background than me though. I'm so, you know, it's interesting. I gotta give my wife credit.

I get more compliments on that background than anything, and she hand painted that. . Did she really? That's not, yeah. Like she painted that whole thing. Oh yeah. Yeah. It's bizarre. Like, I couldn't have done that if you'd have paid me 40 million. I'm not sure I could paint this. And it's just a white wall . So isn't that the truth?

So, Josh, look for everybody that does not know you just give us a quick overview of who you are and what you do, brother. Yeah, I'm, so, I'm a contractor. I mean, I'm a contractor, by definition. I'm not someone you want to come fix your sink or anything like that. That'd be that'd be the worst contractor I've ever for that.

But you know, I play in H V A C and plumbing space. I have businesses across the United States I own and operate. Most people know me from my family's business Parker and Sons. It's the largest most successful, most profitable company in the United States for H V A C. Plumbing, electrical we'll do 240 million.

This. And then I've helped, companies across the United States, if you were to say the top 50 companies, United States, size-wise, I work with about half of them. Maybe a little bit more than half. Just helping 'em grow their business, be more profitable, operations, marketing, sales, the whole scheme.

I'm kind of like the, right now, at least, anyway, I'm kind of in the industry like the high end. You know, ninja consultant, we'll call it. Don't quote that. That's terrible. No one write that down, . But that's what we're saying is it's helping companies across the United States and then we help smaller companies too, but in kind of a different way a little bit more scalable, obviously.

So I'm just curious outta all the things that you listed that. Companies with, what do you, which part of all those things do you enjoy the most? I enjoy operations the most because it has the largest impact, right? Like, so a lot of people really think of me cuz our name and we screwed this up as clover marketing originally.

Right now we're just clover. But a lot of people for years think of us as clover marketing and like they put business oil on this marketing company. Some people think we do digital media, we don't do any of. . And I have no problem like I could take companies without us p without a strategy.

Like things, companies that think they know what they're doing, all of a sudden, you know, your cost per acquisition is $30 instead of 200, cuz you're working [00:02:30] with us and that makes a big difference in their business. But what I've found is the best place to start is always making money off the customers you already have.

Really maximizing the value. No matter how cheap a lead I get to you, if you don't do a good job of building a fence around them, making sure no one else gets in, creating a lot of value with that customer and ma actually making money off that customer, it really doesn't matter. So I like to focus on operations number one cuz I think it's fun.

And number two because I think it's where you can make the biggest. . Awesome. I love that you brought up existing customer base. How many now granted the people that haven't worked with you, let's talk about the people that haven't worked with you or haven't worked with me. What, how many companies out there I would you say don't reactivate their customer base?

They don't touch their customer base. They just, that customer was a new customer and they were excited. and now they're spending money to go find some other random customer when they got this guy right in their backyard. But they're not uti

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Where's the Money??? Dec 30, 2022

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Welcome to the Successful Life Podcast. I'm your host, Corey Berrier, and today, folks, we're going to be talking about look, let's just dive straight into it. Now. Look, I'm sure this is not you, imagine seeing $1.3 million. In lost revenue because of follow-ups, and missed opportunities, that weren't closed.

Dude, that's a staggering amount of money. That was in six months. That wasn't even all year. That was just for six months. 1.3 million. Now, here's the crazy thing about that. When I see those numbers, I think to myself, how could anybody let that much money fly by? How could anybody not wanna fix that problem?

Part of it is you're busy, right? Be you're busy doing a million different things. And it's not that this thing is not important, cuz it is important,

but things take precedence over this, right? You don't. , you can't spend time on everything, and it feels like this should be the most important thing, but that's from my perspective, right? My perspective is different because you're running the business. I'm not; I'm looking at it from a coach's standpoint, but here's the thing, and I understand part of the reason why a lot of people, especially people in the trades have a hard time following up because y'all are just like me.

I hate following up. I used to hate following up. I used to hate prospecting. And I'll be honest with you, the reason people hate prospecting is because we take everything, we take the call personally, internally, we feel like the customer. Must not like us cuz they didn't buy from us. Sales in prospecting and follow-up, these things are not personal matters, it's a business matters.

Furthermore, prospecting. is not selling. So when you think about prospecting, you think about I've gotta get this person on the line. I gotta tell 'em all about my product, my service, and I gotta get a credit card on the first call. Or it's just not [00:02:30] worth it. But let's step back for a second and think about this.

Prospecting is not about. The sale prospecting is about filtering out the people who can use your product or service, who can afford your product or service, and who you wanna work with. And the only way to find that out is by prospecting and finding out what people's needs are. Finding out if you wanna work with that person, right you, but you've gotta talk to people in order.

For this to work. You don't have to like prospecting, but you do have to do it. That is a Sandler rule. That's not my rule, but I love that because I dude I'll tell you, most people hate prospecting also cuz they feel like a salesperson. Well that's cuz you're trying to sell something on the prospecting call.

The prospecting call is just, you're gathering information. You're figuring out from. The customer what it is they need, right? So here's an example. When you get an inbound call into your call center, that's prospecting right to a degree in this scenario, that's what it would be. Your CSR or ccr, whatever you call 'em, you're inside sales rep soon.

It's their job to ask questions to figure out how to solve the problem. that the customer has. If they don't ask good questions, they're not gonna get the right answers, and you're not gonna be able to solve the customer's problem. So it's really just being genuinely curious about what's going on with the person.

You'll get the information that you need. And you look at what prospecting, it's a game of elimination also, right? You're eliminating the people that you don't wanna work with. You're eliminating the people that can't afford your product or service. It doesn't mean they're bad people, it just means that you're, they're, they just, they can't afford what you sell, and that's okay.

You gotta get, you gotta weed through those people. You don't want to get bogged down with a bunch of prospects that can't afford what you sell because then you wind. You spin in your wheels and feel

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I used to be FAT! Dec 26, 2022

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[00:00:00] Welcome to the Successful Life Podcast. I'm your host Corey Berrier, and I used to be fat hell. I'm still a fat boy at heart. Like my friend Caleb Feyerhiesen says, look, confidence is the number one thing that you need to have a successful life. My first fight with confidence. Was when I was called fat at age 12.

I went on a diet after that experience and I never gained the weight back, which helped me tremendously with my confidence. Am I still, am I super confident now? Not really. I'm probably more confident than most why? I'm willing to look stupid in front of people. And I'm willing to learn, and you might be thinking Corey, what does this have to do with sales?

Let me tell you a story about having no confidence or belief in myself and how it affected my ability to sell and provide for my family. So back in 2018, , I had a bad business deal or a business deal go sideways; I made a bad decision with this business, and we lost everything in that business.

Everything. I lost everything. My wife still had her business, and the most important thing that I lost in that whole situation was my confidence and my self-esteem, like I was so depressed. And I was depressed cause I didn't believe in myself. And so I met a guy and I had to tell him I didn't believe in myself, which was probably one of the hardest things that I've ever had to do.

Imagine having to tell another dude, man, I just don't believe in myself, man. I'm just not confident enough to even sell myself, and I need your help with. . That was a humbling moment. The second thing that was a humbling moment was his fee. At the time, his coaching fee was $2,500 a month. That is $800 more than our house payment.

But here's the thing. I needed to pay that [00:02:30] amount of money every month. The reason I needed to pay that amount of money every. was because I needed the experience of what it was like working with someone at that amount of money a month working with someone that's that high level. But most importantly, I got to see what was possible for me.

I got to see what was possible for Corey. I got to see what Mike did for that $2,500 a. and it was phenomenal. It got me exactly where I needed to be. Without that guy, I probably wouldn't be talking to you like this today because he's the guy that introduced me to the trades. To be perfectly honest with you, Mike Cladio is the reason that I do what I do today.

Look, he, Mike Claudio, helped me find my confidence when I just couldn't believe in myself. I didn't, you know, I'd made so many bad decisions. And once you start making bad decisions and you have to reap you have to reap or you have to repercussions from those bad decisions, sometimes it's really hard making those decisions again in fear that things are gonna go sideways, but you can't live that way.

And he taught me. I borrowed Mike's belief in me until I could believe in myself. And if I could offer anything for you today and take away from this podcast is if you don't believe in yourself, borrow somebody else's belief until you can believe in yourself. If you don't have the confidence to go for to take your business to, from two to $3 million, hire somebody that can help.

hire somebody that can guide you. Look, there's nothing wrong with asking for help. There's nothing wrong with that. If I had not put my ego to the side and asked Mike Claude to help me, I wouldn't be here today. And again, it was uncomfortable. It was extremely uncomfortable telling another dude who's way younger than me, I have no confidence.

but here's what Mike did. Of course he didn't make fun of me. Of course, he didn't make me feel bad. [00:05:00] He helped me find my confidence. Mike helped me believe in myself again, and for that reason, I'm so grateful for that guy, and I shouldn't, I should probably talk about this a little bit more, but you know, maybe I'm just feeling grateful because.

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Mark Sherwin | Marketing For The Future Dec 23, 2022

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[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey. Berrier, and I'm here with my man, mark Sherwin. What's up brother? What's going on, Corey? How are you my man? We doing all right? Doing all right, sir. It's that time of year, man. Everybody's in in go mode. Finish up the year strong. It's interesting you say that because I right there, I'm right there with you.

Right? I'm, you and I are thinking exactly the same way, but I tell you what a lot of people this is, I feel like this is separation season. The people that are digging in and doing the work right now are gonna far surpass everybody that's not doing the work right now. That's taking it easy and taking it easy since Thanksgiving.

And the issue with that is, unless, and I we didn't really tee this up, but unless people are marketing for, again, we didn't tee this up, but , if people are not marketing for the first quarter right now, if we're not doing our work right now, , we're gonna feel that in the first quarter.

Any marketing company like myself, right? Since I started this company almost 13 years ago, I can tell you my busy season is right now. Every marketing company's busy season is right now. Why? Because most contractors, this is their slow season. They're, the phone's not quite ringing as much.

They're analyzing how their summer went. They're doing a number of things. And now it's just go time, right? Call up your marketing company, okay, how can we prepare? Right? Those are the calls that we're fielding, and it's near constant. And it's an absolute wonderful time to prepare now for the spring, as you said.

So, yeah, we're busy. Preparation's key. Like if you're not prepared you're gonna suffer consequences. And I mean, it just goes with anything in life. It's not just ju just not your business, but. . If I don't prepare for my, whatever it is, if I don't prepare for Christmas, come Christmas, I'm gonna be in trouble.

Right. So, but it is a big difference. And this is the time where people just need to really focus. It, it just, it's not time to let off the gas. So Mark Leaves nearby is the name of your company. You said you've been, had been around for 13 years. You're pretty local to me. So tell us a little bit about, leads nearby.

Tell me a little bit about why you started this company. What was the reason behind you starting a marketing company? Well, my business partner and I, Bob Maita started leads nearby about 13 years ago. Him and I had worked at one of the largest SEO companies in the country. Keyboard ranking it was a.

It was a very bad day happened. There was about 315 of us at the time. And I had started very early in the [00:02:30] company and all the executives got let out in handcuffs. So from there everybody kind of went their own ways. And wait a minute. You keep just state the people got hand let out handcuffs.

Hold on. , I gotta hear a little bit more about this. It was a publicly traded firm and it was from, the story was, it was just cash off the top. And they were pocketing at it. were the cash cow and the publicly traded, firm and and yeah, so that was bad. It was really bad.

The, that's we all went our separate ways. I ended up at another digital agency that didn't quite work out. Bob ended up at a another agency that didn't quite work out, and then we both ended up. He got recruited to go work for the Yellow Pages. I got recruited by him to go work at the Yellow Pages in the digital age digital side.

And it was wonderful. We got in there, they've got all these resources and such, and they sat us down. They said, you know what? We've got a, we need a plan for our digital marketing. They were just starting to think about that. At that point in time recently, actually the Yellow pages mark, just there was Dex Nose.

Okay. So was it a reseller? Was it, so here's why I'm asking the question actually, just more personal. Was it, th

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Do You trust me? Dec 19, 2022

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[00:00:00] Welcome to the Successful Life Podcast. I'm your host, Corey Barrier, and today folks have a question for you. Do you trust me? Do you want my feedback? If I throw an idea toward, or if you throw an idea towards. and I think it's terrible. Are you okay with me telling you that if we can have an open and honest conversation, you and me, you, the contractor, and I, right?

If we can have an open and honest dialogue throughout our relationship, the relationship is going to be fantastic. People look, people want to know what's going on, and if you're just open and you're just honest about what it is you're trying to do, the pain points that you have, then we can fix that.

Right? So I'm gonna go into I'm gonna go through a few of the Sandler rules today. I'm not a singular trainer, however, I. I've, I've done, I've gone through more Sandler stuff than I can even tell you. So the first thing about Sandler's bonding and rapport. Now, a lot of people think that bonding and rapport is talking about, you know, the grass, how green the grass is, right?

Or how pr, how pretty the car is in the driveway, or the Raiders sign in the living room, right? That's what most people do. That's not bonding in rapport. Why are you talking about a raider? If you're there to fix a toilet, that has nothing to do with why you're there, right? Bonding and rapport is getting people to know, like, and trust you.

What I mean by that is through your body language, through your tonality, Hey, if you can pay attention to how that customers react reacting to you, and you can match and mirror that, then you're gonna be bonding in rapport. You're gonna get, you're gonna. You're going to Jesus Christ. I messed that up.

That's bonding and rapport. So, another part of that is, the three elements of communication, which is body language, tonality, and the words that we use. Now, here's what's nuts, right? Those three things. The percentage, the percentages of those three things are.

It's kinda weird. I'll be honest with you. 55% of that equation is body language. That's [00:02:30] facial expressions. Your, the way your body moves, obviously. Then tonality is 38% of that. So what I mean by tonality, that's the voice inflection. It's, you know, when I, my voice goes really high or it goes really low, best tonality, and then 7% is the words that we use.

All right? So the. Step in. This is the the upfront contract. I love this. This is such, this is so important. The upfront contract, when you hear the word contract, you're like, well, you shouldn't say contract. Yeah, you should. In this situation, all this is, is saying, Hey, you know, look, on the call today, we're gonna spend about 30, we're gonna spend 30 minutes.

Here are the things that we're going to accomplish. I'm gonna ask you some questions. You're gonna ask me some questions. And at the end of. , we're gonna make a decision, and that's the upfront contract. People want to know the beginning and they want to know the end. They people don't like mind reading.

They don't want to guess what it is you're gonna do in the call, right? If you can help the customer or the client, whoever it is you're talking to, to use less brain energy, I guarantee you'll have a more successful call period. So the next thing we're gonna talk about is the pain questions, right?

Corey, you know, our technicians, our CSRs are really, you know, they're slacking. Tell me more about that, Mr. Customer. Can you be more specific about that situation? Mr. Custer, give me an example of what your technicians and your CSRs are doing. How much do you think that's costing? Right. And most of the time they're not gonna have an answer for that.

But here's how you can get an answer. Hey, let's look at how many open estimates that you've got. Let's look at how many estimates you don't have closed, and that'll tell you exactly how much this is costing you. Now th

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Stop Making Excuses Dec 16, 2022

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[00:00:00] Welcome to the Successful Life Podcast. I'm your host, Corey Berrier. And today, folks, we're gonna be talking about, well, actually, we're gonna be talking about not talking. We're also gonna, I'm also gonna take you through a few of the pain questions that I use when I'm talking to a client. This is gonna be dope.

I can promise you, you are gonna learn so much today, so get something to write this stuff down because it is next level stuff. I gotta give a quick shout out to my buddy over at the hoist Gracie jujitsu Academy in Raleigh. and my buddy Billy Dowley is the guy that owns the Jiujitsu place that I just joined, and it just runs a really great establishment.

When you think about your company, you think about how you're technicians or your CSRs interact with your customers. This guy has created a family, right? And that's what you want, you. , you want your employees to feel like they're part of a family. You want your employees to feel like you want 'em to be excited about coming to work.

Right? And when you work with really cool people, when you work with grateful people, it's way easier to come to work, I promise you. And I got to, this is my second, I think this is my second week, and I got to practice with a guy named Pat last night, which was really cool. Yeah. It just, I tell you what, the biggest thing I like about this is the, the focus that you get from doing martial arts is pretty crazy because if you think about that, you know, you've gotta you've constantly you have to pay attention, right?

You have to constantly be thinking if you're squared off of someone. And they're throwing a punch or you're supposed to be throwing a punch. You've gotta really be cognizant of what you both are doing. And it's just like business. If you're not focused in business, things are gonna go sideways.

And look, it happens to the best of us. Things get good making you know, more money than you've ever thought you were gonna make. And you take the foot off the gas when you take the foot off the gas and you're like, what happened? Marketing sucks. No, that's not it. The my sales guy, my, my technicians can't close.

My CSRs can't. They're not doing good on the [00:02:30] phone. The customer said it was too expensive. Customers said they were just gonna go with the repair opposed to the new system. Now that last. It's probably the one that you hear a lot. Now if you own an hvac, plumbing, electrical, whatever, trade your company you own, this is happening, right?

Look, you gotta remember if your guys are not hungry, they very well may throw that job and. Pi, you know, not have a new, so think about this. If you got a service technician, you own an HVAC company, for example, and that service technician goes out, he's got one of two choices. Typically. Either he can repair the HVAC unit or he can call a selling tech to come out and sell a new HVAC unit.

And so I personally don't love. that process because my opinion, and I've been doing, I've been in this a long time, and I know more about sales than just about anybody I know. And I don't say that egotistically, but I've been through, I've probably been 50 through 50 sales books, not to mention my own real life training over the last 20 plus 5, 25 plus years.

And the fact of the matter is there's a gap between that service call and when that selling technician gets there, and look, you may not know this, but if somebody leaves, like whenever that technician, that first technician leaves that house, you got about a 70% chance that deal's not gonna go through.

And that's just a statistical fact. Now how can you eliminate that? Well, it's really. , you teach your technicians how to sell the value of selling and I know you're thinking, well, our technicians don't sell. I know that they need to sell, though. I mean, why Look, if they can't sell, why do you have them in the job?

And I understand that

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Facts Tell and Stories Sell Dec 12, 2022

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[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier. And today, folks, we're gonna be talking about active listening, and we're gonna be talking about how facts tell and story sale. So first I'm gonna tell you about a absolutely. Amazing time that we had last night. We went to see Ali Sadiq, which is a comedian, and this guy to, he had me rolling.

[00:00:27] I laughed so hard. I was crying. I was almost embarrassed. I was crying so hard, and so I just, I didn't really know a ton about the guy. I didn't really know what to expect. But man, I've seen Chris Rock. I've seen Dave Chappelle like this dude. Was incredible. He was the funniest dude I've ever seen.

[00:00:51] So facts tell and stories sell. So let me explain what I mean by that. If you go into a house or your guys are going into a house and they're telling the customer, About how great the hot water heater is and where it was made, and all the components in it, or the HVAC system or whatever it is you sell.

[00:01:20] People don't want to hear that. They do not care about the facts. They don't care about the product benefits and features. What they do care about is you telling them a story. People want to be entertained even if you're selling an HVAC system, right? It look, at the end of the day, if you can tell a story and that customer can see themselves inside of that story, they're gonna buy from you.

[00:01:54] It makes you relatable, it makes you engaging. and look, storytelling is not something that comes supernatural to a lot of people. It didn't come natural to me, I promise. I've just done it so long that it has become a part of my life. And so if you think to yourself, well, Corey, I don't have stories to tell people, borrow stories, if you're brand new, if you're just a new technician out in the. And you don't have stories. Borrow one of your fellow [00:02:26] employee stories and you can tell the story of the you could tell the same story that your employee, that your fellow employee has. You don't have to say it's your story, but just use the story.

[00:02:40] And so the reason this is important is because if you so think about this, if I give. a whole bunch of information. I'm talking about the facts the benefits and features here. If I give you a whole bunch of information that you don't care about you're going to take an average sum of all of those things that I told you, right?

[00:02:57] And so if you add in five things you don't care about and two things you do care about, , well, you've gotta divide that amongst, you know, it's seven items, right? So I'm just using that as a number. I should have used something a little bit closer to round number. But the point is like your brain has to fight to pay attention, right?

[00:03:16] If you're telling me stuff I don't care about, I gotta fight hard to pay attention to you, and that's the last spot you want to be. When you're on a sales call, you don't want the person that you're talking to. To have to fight to understand what you're saying. And you don't want them to have to fight to get the information out of you because if you hit them with a bunch of benefits and features or 700 options, people shut down.

[00:03:47] People. People shut down. I shut down. You shut down. I promise you if you just pay attention to this and pay attention the next time. , you're in a house or in your guys are in a house and just like it really makes a big difference if you just pay attention to this stuff. And so again, you don't wanna make the customer have to fight to understand what you're saying.

[00:04:16] So if you've got kids, and you probably do think about this, when your kid was five or six or even 10 years old, for that matter. Kids include every single detail about whatever happened, right? And you're like, dude, just get to the point. And it was a story about them skinning their knee, but it took 45 minutes to get t

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Contractor's Aren't Trustworthy? Dec 09, 2022

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[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier. And today, folks, you got me, Corey B. We're gonna be talking about what are some most important factors of a profitable plumbing business. And we're also gonna be talking about what are the most common misconceptions

[00:00:20] about contractors. But first I'm gonna tell you a quick story about a little experience that I had last night. So I went to the Royce, Gracie Jiujitsu school because I have decided to start Jiujitsu and they do have several other things. But here's the crazy thing, and these kind of things seem to happen to me quite a bit when I'm doing the right thing.

[00:00:48] So where I'm sitting on the, I'm on the mat with this guy and we're doing, we're doing our. Practicing, I guess you could say. And this guy walks in. Now, I don't know what Hoyce Gracie looks like. I don't know what any of the Gracie's look like. This is really new to me. I've heard their names. I know who they are, but I don't really, I don't have a clue what they look like.

[00:01:07] So this guy comes walking in and interrupts the class. I thought that was odd. And this guy looks at me and he was like that's hoist Gracie. And I went, eh, I know dude. I'm new. I know you're just messing with me. There's no way that's hoist Gracie. He was like, dude, that's hoist Gracie.

[00:01:26] I'm like, come on. He was like, seriously, he's teaching a class here Saturday. And I'm like, oh wow. I don't know if you know who that is or not. You probably do, but it's pretty cool. I got to take my picture with the guy. It was dope. It was really cool to meet that guy. The first freaking time I would go in and put on Agh and do all the things.

[00:01:47] And so I just thought I'd share that experience with you cuz I thought it was unique, it was cool and I just thought it was so freaking cool. And now I'm going back. I joined the school and it was really cool. It was really cool. I'll tell you a little bit about some of the things that.

[00:02:02] I even experienced last night is like that whole time that you're working with another individual, your mind is moving. Like you, you've gotta stay completely focused on what you're doing. And what's crazy is you're not thinking about anything else during that. Like the whole world stops. There is nothing in my life I'm thinking about when I'm, lined up with this guy.

[00:02:23] I don't even know how you, what you call it, but we were [00:02:26] practicing. You have to think about the moves he's making you have, think about the moves you're making. and I don't know. It was cool. It was super, super cool. And to meet that guy the first night, it was really cool. Alright, so here's where we're gonna start.

[00:02:39] All right. Here's some common misconceptions about contract. One of the most common misconceptions about contractors. , y'all offer the same service, same price. You do the same stuff as John down the street, and you do the same thing as Jim down the street, and you do the same thing as, Barry down the street.

[00:03:02] Y'all are all the same. You charge the same, y'all just fall. They look. People lump you in the same category, and it's just not the case. Contractors. You all specialize in different areas and it's, and I think it's important to point that out. You have a wide range of different services.

[00:03:20] You have a wide range of things that you offer, but they're special to you. And not every company offers the same exact stuff. And so you want people to. Look, it's 2000, almost 23, and people go online and they look you up. They look you up, they figure out your reviews. They see if you're a shitbag, and they decide if they wanna do business with you.

[00:03:42] So it's really important to keep a good reputation right in, not just online, but a good reputation period in your business. And you want people to find. you for what you

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LIVE Horrendous CSR Call Recoding Dec 05, 2022

Show notes

[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier, and today, folks, you just got me, Corey b. Let me ask you a question. How do you show up? How do you show up in your business? How do you show up at home? How do you show up as a husband, as a friend, as a dad, I am all of those things.

[00:00:23] Sometimes that's hard to juggle, right? , do you ever feel like somebody in your company has you by the balls? Do you ever feel like you've been taken advantage of? I've found that the people that's closest to me in my business, not me personally in my business usually is actually this has happened. I mentioned this a couple of podcasts ago where I.

[00:00:48] I had the girl that I had to fire, right? She was the right, she was my right hand man. She was the person that knew everything about the business, but she was also the one taking advantage of the business. And I don't know about you, but maybe it's an office staff member. Maybe it's your, the guy that's over your service technicians, or maybe it's your gm, who knows?

[00:01:06] But usually there's somebody there that really is just burning up the. And lots of times they're running around putting out fires that are really not worth putting out. And lots of times that individual doesn't have anything to do, so he makes a job for himself or herself. Look, I'm telling you the truth here.

[00:01:25] I have no interest in convincing you of anything. It is my duty to inform you of what could help you in your business, right? And that's why I do this podcast because I'm giving you information that you may or may not already know. But I hope that you have this information and I hope you do something with it because it's, look, I don't do this.

[00:01:46] I don't do this for nothing, right? I do this. So you all get this information that you may not normally have. And look, I'm not here to protect your feelings. I will be honest with you. I'm gonna get into something in just. You're gonna get to listen to some stuff. That's gonna be it. It's a call, right?

[00:02:00] It's a call that I recorded. It's horrendous. And this is a personal experience of my own. So I'll just share this quick story with you. Last week I had, right before Thanksgiving, I had three toilets that would were running, and you're thinking to yourself Corey, why don't you go catch 'em. Ha.

[00:02:18] It's a funny joke. If you're 40 years old, you probably get it. anyway. Yeah. [00:02:26] So as a kid we used to call people and say, Hey, is your refrigerator running? Yeah, it's running. You better go catch it and hang up the phone. Aha. That was a funny prank back when I was young. Anyway, so I wanna share a quick story with you, and this was a personal experience that I had with a local plumbing company and know I will absolutely not tell you who it.

[00:02:48] I am not like that at all, but I will tell you what I did. So I, I had three toilets that were running, not a big deal, like I'm not a plumber, but I know that it's not that big of a deal or it shouldn't be that big of a deal. And so I called XYZ company and this the CSR was so bad.

[00:03:09] There was no chance I was giving her my credit card number and I'm going to let. , just take a quick listen about, I'm gonna go let you listen, and you tell me at the end of the call what you think. Tell me, would you have hired this company? Would you have done business with this company? And then after this call, I'm gonna tell you exactly what I did.

[00:03:29] So just remember there's not gonna be full, there's not many names or there's not gonna be any business names or anything like that in here. So I'm gonna start the call where I know it needs to, I'm gonna start the call where I know it needs to start so you can get the full effect. And we are ready for takeoff.

[00:03:47] I need to have somebody come out and look at some toilets. Okay. What's going on?

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