Success Story with Scott D. Clary

Latest Episodes:

Lessons - How To Hire A-Players | Janelle James - Senior Vice President at Ipsos Mar 22, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

In this "Lessons" episode, we dive deep with market research expert Janelle James to explore the critical intersection of diversity and inclusion (D&I) in the hiring process. Janelle challenges the notion of D&I as solely an HR initiative, reframing it as a strategic driver for innovation and market success.

Unconscious Bias: Janelle exposes hidden bias in hiring processes, urging companies to audit their practices for a more inclusive approach.

Diverse Perspectives Win: She shares a compelling story where her unique background led to a successful product launch, highlighting the power of diverse perspectives.

Beyond Numbers: Janelle emphasizes that D&I goes beyond quotas. It's about creating an environment where everyone feels valued and contributes their unique viewpoint.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/ErQhj44th2s?si=a-HiamAhdU-u1Gxk

Apple: https://podcasts.apple.com/us/podcast/janelle-james-senior-vice-president-at-ipsos-diversity/id1484783544?i=1000570831047

Spotify: https://open.spotify.com/episode/1GayYs0bZoeZq5E2tTj0s7?si=wi0rZOomQiCOuByAkLgI8Q

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Lessons - How to Generate Leads For Anything | Sophie Watts - Global Media Executive Mar 22, 2024

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In this "Lessons" episode, Sophie Watts, a Global Media Executive, dismantles traditional marketing and unveils the cutting-edge strategies of the Web3 revolution. Discover data-driven approaches, community-building secrets, and how Sophie crafts powerful marketing campaigns.

From Billboards to Bullseyes: Sophie exposes the flaws of million-dollar billboards and reveals how Web3 uses data for laser-focused marketing, prioritizing fan-first creative through "reverse engineering" projects.

Community - The New Powerhouse: Discord, Twitter Spaces, and organic community management with specialist interactions are key to Web3 marketing success.

Authenticity Over Budget: Organic social media advertising trumps traditional marketing. Learn how "Atomic Networks" allow for targeted marketing with minimal spending in Web3.

Marketing 101: Core marketing principles of audience understanding and authentic communication remain vital while prioritizing audience needs over ego-driven marketing is key.

The Future - Disruption or Evolution?: Sophie shares her perspective on the potential disruption of traditional marketing agencies in Web3 and her journey as a media trailblazer.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/mztJTPjBFPw?si=hxf4-EbEH3DUfyvW

Apple: https://podcasts.apple.com/us/podcast/sophie-watts-executive-chairperson-at-metacurio-creating/id1484783544?i=1000570353404

Spotify: https://open.spotify.com/episode/75k2fttLmRV1cuqlfPeR1p?si=1fe8dbfb2c6b4bd4

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Guy Kawasaki - Chief Evangelist at Canva | Are You A Remarkable Person? Mar 20, 2024

Show notes

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➡️ About The Guest

Guy Kawasaki is a Silicon Valley legend, renowned for his role as Apple's original chief evangelist. An entrepreneur, investor, and best-selling author, Guy's insights on innovation, marketing, and technology continue to ignite audiences and inspire businesses worldwide.

Guy Kawasaki is an iconic figure in Silicon Valley. As Apple's chief evangelist, he helped popularize the Macintosh computer, sparking a revolution in personal computing. A venture capitalist, advisor to Google, and trustee of the Wikimedia Foundation, Guy's impact extends across multiple industries. He's the author of 16 best-selling books, including The Art of the Start, Enchantment and Think Remarkable, and currently serves as the chief evangelist for Canva. Guy's infectious energy and innovative spirit continue to inspire audiences around the globe.

➡️ Show Links

https://www.instagram.com/guykawasaki/

https://twitter.com/GuyKawasaki/

https://www.linkedin.com/in/guykawasaki/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

Kajabi - https://kajabi.com/success (Code: success)

Indeed - https://indeed.com/clary

Creator Science Podcast - https://podcast.creatorscience.com

NetSuite — https://netsuite.com/scottclary/

➡️ Talking Points

00:00 - Introduction

02:12 - Stage to Podcast

04:21 - Writing Woes

09:33 - Honest Feedback

12:07 - What Makes You Remarkable?

15:59 - Growth, Grit, and Grace

21:14 - Reshaping Capitalism

27:31 - KPIs that Matter

30:13 - Customer Creation

36:13 - Passion vs Paycheck

40:16 - Finding Your Passion

47:57 - Sponsor: Creator Science Podcast

1:07:54 - Imposter Syndrome: Why Women

1:17:45 - Guy's New Book Unveiled

1:22:20 - Becoming Remarkable: Step One

1:25:09 - Measuring Grace

1:25:36 - Future of Writing: AI and Authorship?

1:36:04 - Connect with Guy Kawasaki

Lessons - 80’s Real Estate Market vs Today’s | Bob Knakal - RK Real Estate Mar 16, 2024

Show notes

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In this "Lessons" episode, commercial real estate titan Bob Knakal dives deep into his illustrious career, exploring how the industry has dramatically transformed over the decades. He shares his passion for the business and offers valuable lessons for aspiring professionals.

Shifting Landscape: The industry transitioned from second careers to attracting young graduates.

Tech's Double-Edged Sword: Increased productivity but fewer properties sold (NYC).

Passion Ignited: Fascination with buildings and problem-solving fueled Bob's love for commercial real estate.

Demystifying the Deal: Bob walks us through a commercial real estate transaction, from market analysis to client negotiation.

Relationship is King: Cultivating strong relationships is key in a competitive market for "top-of-mind awareness."

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/QTg2sizLWOw?si=t4YONCgSfNG0rKSW

Apple: https://podcasts.apple.com/us/podcast/bob-knakal-rk-real-estate-selling-%2421-billion/id1484783544?i=1000647191130

Spotify: https://open.spotify.com/episode/4BUdGx3dYY1i5XribDyth7?si=8fa75748e1e64d2a

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Lessons - Making a Strong Personal Brand | Joe De Sena - Founder and CEO of Spartan Mar 16, 2024

Show notes

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In this "Lessons" episode, Joe De Sena, the inspirational founder and CEO of Spartan, dives deep into the strategic use of personal branding to not only build a loyal following but also navigate immense business challenges. De Sena shares his experience growing Spartan into a global phenomenon and the roadblocks he faced during the pandemic. Learn how he leveraged content creation and social media to overcome adversity and emerge stronger.

Content Consistency is Key: De Sena emphasizes the importance of creating consistent content, recommending a strategy to create every single day and stay top of mind with your audience.

Learn & Connect Through Podcasts: De Sena highlights podcasts as a learning tool for refining your ideas and fostering connections with your audience.

Pandemic's Impact on Spartan: Spartan faced a brutal blow during the pandemic as lockdowns forced race cancellations and significant customer refunds. While still recovering, Spartan is emerging stronger with De Sena's resilience and brand-building efforts playing a key role.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/jByyHRNz7jo?si=9BZRZH44N1HwAUOD

Apple: https://podcasts.apple.com/us/podcast/joe-de-sena-founder-and-ceo-of-spartan-the-spartan-mindset/id1484783544?i=1000646622769

Spotify: https://open.spotify.com/episode/1BtMY9Qq5U9XHBMEU3aAA8?si=on0tGwpWSaCPneQh4adMnA

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Gabrielle Judge - Founder & CEO of Tula and The Anti-Work Girl Boss | The Anti-Work Girl Boss Mar 15, 2024

Show notes

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➡️ About The Guest

Gabrielle Judge, also known by her online handle "Anti Work Girlboss," is a former tech worker turned content creator who champions a new approach to work. Disillusioned with the traditional 9-to-5 grind, Judge left her tech industry job to focus on achieving work-life balance and financial freedom through alternative income streams.

Judge has become a social media personality known for promoting the concept of "lazy girl jobs." These are methods for making money that don't require the long hours and intense commitment often associated with corporate careers. She shares her insights and strategies – from side hustles to building a remote career – across various platforms, including TikTok and LinkedIn. By encouraging others to reconsider the traditional work model, Judge has carved a niche for herself as an advocate for creating a more flexible and fulfilling work life.

➡️ Show Links

https://www.instagram.com/gabrielle__judge/

https://twitter.com/GabrielleJudge_/

https://www.linkedin.com/in/gabrielle-judge/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

Kajabi - https://kajabi.com/success (Code: success)

Indeed - https://indeed.com/clary

Creator Science Podcast - https://podcast.creatorscience.com

NetSuite — https://netsuite.com/scottclary/

➡️ Talking Points

00:00 - Introduction

02:08 - Lazy or Driven?

02:42 - Trauma and Transformation

06:45 - Embracing Creativity Through Control & Comfort

09:38 - The Lazy Girl Job

16:42 - Exposing Ups & Downs in Gabrielle’s Journey

21:54 - Moving On From 9-to-5’s

25:13 - Atelic Work vs. the CEO Rat Race

30:25 - Red Flags for Creators

39:29 - Sponsor: Creator Science Podcast

40:16 - Monetizing Creativity

43:22 - Content Creation Systems: Gabrielle vs. Scott

47:47 - Passion in Content Creation

50:28 - Income Generation from Content Creation

54:55 - Press, PR, and Staying True

1:01:52 - Indie Influence: Small Following, Big Impact

1:04:33 - Knowing When to Quit for Creation

1:10:50 - Balancing Between Online and Personal Identity

1:12:52 - Creator Boundaries and Privacy

1:19:33 - Wisdom for Young Creators

1:26:03 - Defining Success

Lessons - Problem-Solving For Entrepreneurs | John Assaraf - Founder & CEO of NeuroGym Mar 13, 2024

Show notes

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In this "Lessons" episode, John Assaraf, Founder and CEO of NeuroGym, talks about the complexities of the human mind for personal growth and success. John also sheds some light on strategies for navigating high-risk situations, understanding fear and uncertainty, and leveraging the evolutionary layers of the brain.

Navigating Risk with Confidence: Gain valuable insights from John's extensive coaching experience as he shares practical advice on managing fear and making bold decisions, even amidst uncertainty.

Understanding the Brain's Evolution: Explore the layers of the human brain and how they influence our thoughts and behaviors, from the instinctual reptilian brain to the imaginative neocortex.

Overcoming Limiting Beliefs: Discover techniques for rewiring your brain and overcoming limiting beliefs, empowering you to align your thoughts with your goals.

The Power of Commitment: Learn the transformative impact of unwavering commitment in achieving your aspirations, and how to cultivate it effectively.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/zJ6aBjZUxEs?si=5AdnPWwOj9m-Mxij

Apple: https://podcasts.apple.com/us/podcast/john-assaraf-founder-ceo-of-neurogym-unlock-your/id1484783544?i=1000565371212

Spotify: https://open.spotify.com/episode/5ahj21JhY4mTTbE5JDOQI9?si=978ohR_LR4e-yEfdsWXzoA

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Lessons - Today’s Dynamic Job Market | Evan Sohn - CEO of Recruiter.com Mar 13, 2024

Show notes

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In this "Lessons" episode, Evan Sohn, CEO of Recruiter.com, dives deep into the realities of today's job market. We explore the impact of recent events like the pandemic and the "Great Resignation" on hiring trends and worker behavior. Evan sheds light on key data points and debunks common misconceptions.

Understanding the "Great Resignation": Separate fact from fiction. The episode unpacks the phenomenon of voluntary job quitting, revealing pre-existing trends and the cyclical nature of the labor market.

The Talent Shortage: A Temporary Challenge: While competition for skilled workers is high, Evan predicts a resolution within the next 18 months. Businesses will adapt by offering competitive wages and work-life balance.

Beyond the Headlines: The Constant Churn: Uncover the reality of worker movement. The episode explores pre-pandemic data on job turnover, highlighting the ever-present dynamism of the job market.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/kmwVgjXTimQ?si=dLxElG3ynZ2R2WkN

Apple: https://podcasts.apple.com/us/podcast/evan-sohn-ceo-of-recruiter-com-the-secret-to/id1484783544?i=1000567409495

Spotify: https://open.spotify.com/episode/4HdjPfkifSCGdc208ptWNg?si=94f077e37036454d

➡️ Watch the Podcast On Youtube

https://www.youtube.com/c/scottdclary

Mathew Knowles - Speaker, Corporate Consultant, and Advisor | Building Beyonce’s Brand Mar 07, 2024

Show notes

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com

➡️ About The Guest

Mathew Knowles is an American record executive, businessman, and university lecturer. He is most recognized for his role in shaping the careers of his daughters, Beyoncé and Solange Knowles. He co-founded the girl group Destiny's Child, which launched Beyoncé's solo career, and also managed their individual careers for a time.

Beyond his work with his daughters, Mathew Knowles has a legendary career in the music industry. He is the founder of Music World Entertainment, a company that has overseen the production of over 100 award-winning albums across various genres. He also holds an MBA and Ph.D. and has served as a professor at several universities.

➡️ Show Links

https://www.instagram.com/mrmathewknowles/

https://twitter.com/MathewKnowles/

https://www.linkedin.com/in/mathewknowles/

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

Kajabi - https://kajabi.com/success (Code: success)

Indeed - https://indeed.com/clary

Creator Science Podcast - https://podcast.creatorscience.com

NetSuite — https://netsuite.com/scottclary/

➡️ Talking Points

00:00 - Introduction