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Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself — Software How-To
Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself

Overwhelmed? Feel like your business can’t run for a day without you? You’re not alone.

When you’re a solo business owner, everything ends up depending on you. You’re the only one who can do the work, answer the email, keep the plates spinning. So you’re on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

But being a solopreneur doesn’t have to mean doing it all yourself. With the right systems, parts of your business can run without you. That’s what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he’s helped hundreds of solopreneurs build systems that give them their time back.

Every week, one clear idea to help you get your time back without hiring a team…or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.

Copyright: © Joe Casabona

Latest Episodes:

Rebecca Gill on Researching, validating, and launching an online course May 07, 2022

Show notes

Too many people decided they want to make an online course, spend 6 months making it, and launch to crickets. Rebecca Gill knew better, and her advice from Episode 2 can save you a ton of time (and heartache).

Listen to the entire episode at https://howibuilt.it/002

Be sure to subscribe at https://howibuilt.it/subscribe

This clip is brought to you by WP Wallet

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Listener Feedback and Questions May 02, 2022

Show notes

It’s the first-ever feedback episode! I read a couple of reviews — one good, one bad, and how I’m adjusting — and then answer listener questions. It’s a fun episode! We cover getting started in content creation, growing your audience, configuring a Stream Deck, and podcast interviews.

Show Notes:

Sponsored by: WP Wallet | Nexcess | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Jason Coleman on determining value and dealing with negative reviews Apr 30, 2022

Show notes

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews.

Listen to the entire episode at https://howibuilt.it/001

Be sure to subscribe at https://howibuilt.it/subscribe

This clip is brought to you by WP Wallet

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How Niche Content can get You More Sponsors with Alexis Grant Apr 25, 2022

Show notes

How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the importance of both of these things. She has launched not one, not two, but 3 content businesses — successfully selling her previous ones. Today she’s here to share her insight on why she started They Got Acquired, doing research to produce good content, and how sponsorship is playing a bigger role than she expected.

Top Takeaways:

They Got Acquired has a very specific niche in mind: businesses that have sold for between $100,000 and $50M. All of their content is focused on telling those stories and helping similarly positioned businesses.
They are using their podcast of the same name to build trust and grow their audience. Allowing people to hear them forges a better connection and gives the business more identity
Sponsorship has played a bigger than expected role! They are increasing the output of their newsletter and will monetize their podcast for season 2. Lexi’s advice: ask for too much at first. You can always come down if they say no.

Show Notes:

Sponsored by: Tailor Brands | Nexcess | TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Introducing How I Built Bits Apr 22, 2022

Show notes

Have you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to forget it before you implement it? Maybe that feeling is amplified when you go to a conference. There are so many great takeaways...how can you remember it all?

It's almost like you need a TL;DR for when that happens.

And How I Built It has been going pretty much weekly for nearly 7 years! As we approach 300 episodes, I wanted to surface some of the best advice from asking "how did you build that" over all that time.

So I'd like to introduce How I Built Bits, a weekly clip show that aims to be around 15 mins, replaying some of the best clips from How I Built It. New episodes come out on Saturday mornings.

If you'd like to learn more, head over to https://howibuilt.it/clips. And of course, be sure to subscribe wherever you listen to podcasts.

Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi Apr 18, 2022

Show notes

What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to get people to it.

Top Takeaways:

Quality is better than quantity. Instead of spending 5 hours on 5 blog posts, spend 5 hours on one blog post and make sure it answers a question people are asking.
The 80/20 Rule for content marketing, according to Farzad, is 20% on writing the content, 80% on marketing it.
The name of the game for backlinks is relationships. Form relationships with people who have similar-sized sites and work with them to present valuable resources to their...and your...audience.

Show Notes:

Sponsored by: Tailor Brands | NitroPack | Nexcess

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Building a Newsletter People Will Actually Read (and Recommend) with Louis Nicholls Apr 11, 2022

Show notes

5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mistakes to avoid, how to come up with good content, and how to make money. It’s a packed episode, and totally worth your time — especially if you’re an independent creator.

Top Takeaways:

Your email growth goals are way smaller than they should be. You can double or triple your subscriber list if you approach it professionally — with a plan in place for growth. The people who fail to grow their list treat it like a hobby.
When it comes to content, start with who you’re writing for. Talk to people in your target audience and answer their questions. By the time you’re ready to launch the newsletter, you should know of at least 50 people who would sign up for it.
When it comes to making money, high ticket items are your best bet. Your worst bet? Low-priced subscriptions. Louis says that memberships for creators are like a golden hampster wheel. Sure it’s recurring revenue, but there’s also the pressure of delivering each month.

Show Notes:

Sponsored by: Tailor Brands | NitroPack | Nexcess | TextExpander

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How to Find the Right Tools for Creators (and Why an Open Platform is Better) with Jack Kitterhing Apr 04, 2022

Show notes

Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of both. Is it really easier to set up a course on Teachable? What are the benefits of your own platform? We’ll get into all of that and more.

Top Takeaways:

Finding the right tool comes down to skill and comfort level. WordPress (and other open platforms) are cheaper. A SaaS will save you time.
You also need to think about your users. What best serves their needs? Make a list of must have features and seek the best tool for that...but be a little forward thinking. Teachable, for example, doesn’t do memberships well. If you never want memberships, that’s great. If you do, Teachable might not be best.
Spinning up your own WordPress site is a lot easier than it once was. The promise of Nexcess’ StoreBuilder and WP QuickStart products are the easy of signing up for a SaaS with the flexibility of WordPress.

Show Notes:

Sponsored by: Tailor Brands | NitroPack | Nexcess

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How Niching Down Allows You to Charge More Without More Clients with Tara Claeys Mar 28, 2022

Show notes

There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the new Macs.

Top Takeaways:

Niching downs forces you to learn an industry — which allows you to better serve them completely. That allows you to charge more
Niching also means having a higher close rate. By the time potential clients come to you, they are likely already sold on you.
It’s OK to not want to grow from freelancer to full agency. And you don’t have to be an agency to make good money. People are willing to pay for your expertise.

Show Notes:

Sponsored by: NitroPack | Nexcess | TextExpander

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Changing the National Conversation About Money through Podcasting with Brian Bristol Mar 21, 2022

Show notes

"We need to de-stigmatize lending money to friends and family." It's one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach they are taking to content: show people that everyone has a story about lending or borrowing money. So today, we talk about the Pigeon Loans content strategy and the important role their podcast, The Chrip, plays in de-stigmatizing money lending. In Build Something More, we talk about the incredible importance of talking to customers.

Top Takeaways:

There's a weird stigma that it's bad to lend money to friends and family. The Chirp aims to tell stories that show people there shouldn't be.
The number of loans between friends, family, and loved ones in the US alone is $200 Billion. There needs to be an easier, more accountable way to track the loan. This makes more people likely to help those in need.
Brian is a y oung guy who’s thrown himself into his start-up…but he’s mindful of burnout too. Find a way to unwind. You’ll come back with a new energy and clearer head.

Show Notes:

Sponsored by: Nexcess | Ahrefs

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

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