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Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself — Software How-To
Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself

Overwhelmed? Feel like your business can’t run for a day without you? You’re not alone.

When you’re a solo business owner, everything ends up depending on you. You’re the only one who can do the work, answer the email, keep the plates spinning. So you’re on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.

But being a solopreneur doesn’t have to mean doing it all yourself. With the right systems, parts of your business can run without you. That’s what gets you your time back, and gives you the freedom to take a real break. And the freedom to do the work you actually want instead of the work you feel stuck doing.

Joe Casabona learned this the hard way. He went from so overwhelmed he had a panic attack to taking 4–6 weeks off a year, worry-free, and he’s helped hundreds of solopreneurs build systems that give them their time back.

Every week, one clear idea to help you get your time back without hiring a team…or selling your soul to AI. Start listening, then grab the free newsletter at https://streamlinedsolopreneur.com.

Copyright: © Joe Casabona

Latest Episodes:

How Creators can Find Hidden Profit in Their Business with Nev Harris Jul 25, 2022

Show notes

What’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you manage your money. Early in the WordPress space, people were learning they could make money with their work, but we’re managing it properly. I think we’re seeing something similar in the creator space, so I’ve brought in Profit Expert Nev Harris to tell us the 4 ways to find hidden profit in your business and get your finances in order.

Top Takeaways:

People say, “you have to spend money to make money,” but Nev says, “spend smart money to make money.” Buying the latest and greatest CRM, microphone, or computer will actually make you money. But hiring a VA might.
You need to find profit in your business by getting out of the dark. Nev says you need to focus on 4 areas: Revenue, Profit, Expenses, and Efficient. Start slow and pick one per quarter.
When it comes to efficiency, If you’re spending too much time doing the work, you’re chasing pennies and leaving dollars on the floor. Get to a place where you only do what you need to do.

Show Notes:

Sponsored by: Nexcess | TextExpander | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Using Your Podcast for Lead Generation with Sam Munoz Jul 18, 2022

Show notes

A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I exchange stories about the time we wrote code for robots.

Top Takeaways:

It’s OK to get paid for your thoughts. Whenever Sam thinks about free content, she tries to connect it back to her paid offerings. After all, if you’re doing something for your business, what you’re doing should be in the service of making your business succeed.
You need to spend your time wisely. When you don’t have the margin to think about how your content, which is a lot of work, serves your business or your paid offerings. This hurts you, and your audience, who should benefit from your services.
Sam’s podcast serves as the top of the funnel for her mentorship. The audiences align perfectly, and her consistent call to action provides enough repetition for people to turn into students. This works perfectly for her because everything aligns so well!

Show Notes:

Sponsored by: Flexispot | Nexcess | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Troy Dean on Getting Your Students from Zero to Win Jul 16, 2022

Show notes

Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win."

Listen to the entire episode at https://howibuilt.it/027

Be sure to subscribe at https://howibuilt.it/subscribe

This clip is brought to you by Sensei

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

You Need to Form Good Writing Habits with Dickie Bush Jul 11, 2022

Show notes

I’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 project, I thought we had more of that narrative. Well let me tell you, I could not have been more wrong. Dickie’s approach to writing and his frameworks can help anyone become a better writer, and Ship 30 helps brand new creators go through the roller coaster that is content creation faster, and with a better support system. There are TONS of gems in this episode, so you won’t want to miss it. Plus, in Build Something More, Dickie and I talk about competitive gaming.

Top Takeaways:

Twitter is a “home run-based” platform that allows you to go viral with the right stuff. Generally, that’s content Dickie called “Reach” content; these are tweets or threads that everyone can relate to.
Dickie says creating content isn’t coming up with 1000 different ideas. It’s coming up with 1000 different ways to use the same idea across different platforms, so it resonates with different people.
If you’re struggling to come up with content, do the 2-year review: look at everything you learned over the last 2 years, and then write content for you, two years ago.

Show Notes:

Sponsored by: Nexcess | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Nathan Ellering on coming up with a content marketing plan Jul 09, 2022

Show notes

Coming up with content can be a tough task, especially across multiple channels. But Nathan Ellering of CoSchedule gave us the perfect advice in episode 20: answer customer questions.

Listen to the entire episode at https://howibuilt.it/020

Be sure to subscribe at https://howibuilt.it/subscribe

This clip is brought to you by TextExpander

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Why You’re Losing Money with a Bad Customer Experience with Marcus Merrell Jul 04, 2022

Show notes

“All of the worlds is experienced through code.” This is a statement Marcus Merrell makes on today’s podcast...and it’s absolutely true. See, even if you sell the most niche handmade thing, you probably sell it online, which means someone’s code is powering your business. And your buyers are experiencing your business through code. So the worst thing for your business is bad code because that makes for a bad experience. And I know what you’re thinking: “What if I don’t write code?” Well, if you’re listening to this show, you probably create user experiences. And today, Marcus tells us how we can do it better; we should all listen. Our businesses depend on it.

Top Takeaways:

Even if you sell physical products it needs to interface with some code. The exciting thing about the no-code movement is that you as a creator or business owner can focus less on testing that code, and more on business-related activities...as well as honing the experience.
Products are good and improving, but not as fast as people’s expectations. People say they won’t wait at all if something is broken. They will leave and find an alternative.
You don’t need to deeply test everything, but you do need to make sure the experience for the vast majority of your users is rock solid. Are people mostly signing up for your membership? Make sure that it is a perfect experience.

Show Notes:

Sponsored by: Nexcess | LearnDash

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

What It’s Like Building and Selling a Content Company with Chris Coyier Jun 27, 2022

Show notes

“Creator” is a word that has really come into focus in an industry in the last few years. But content creation is nearly as old as the internet itself. And building businesses from your content…that’s not new either. Just ask Chris Coyier, the founder who recently sold his hugely popular blog, CSS Tricks, to Digital Ocean. We talk about his journey, how he made money, and answer the question: are we seeing an uptick in content acquisitions as more companies realize it’s a great way to establish trust.

Top Takeaways:

Kickstarting the CSS Tricks redesign generated a lot of revenue, but ended up resulting in a loss. Still, it did its job: it gave Chris capital to build the business.
CSS Tricks has always been about ads as a way to make money. It started off as handshake deals at conferences, but the process became more formalized.
The best thing you can do for advertisers and offer packages. Get them in front of all of the eyeballs you have access to. You can charge more and deliver better results.

Show Notes:

Sponsored by: Nexcess | TextExpander | LearnDash

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

The Book You Need to Write Better Content with Maddy Osman Jun 20, 2022

Show notes

When you write content, who are you writing for? It’s an important question to consider— you need to have someone in mind when you write. But there’s another audience you should have the robots. Specifically, search engines. If you’re not writing for both, you could be missing out on traffic, signups, and sales. Luckily, Maddy Osman and her new book, Writing for Humans and Robots, is here to help.

Top Takeaways:

When writing for humans, you need to appeal to the people you’re writing for. This is where stories, empathy, and consistency come on.
When you write for robots, you need to consider what your content is optimized for: keywords, good headlines, and spoiler alert: What humans what to know.
The right headline can satisfy both humans and robots. Write something that gets people to click and search engines will recommend your content to more people.

Show Notes:

Sponsored by: Nexcess | TextExpander | LearnDash

————
Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Jeff Sheldon on how to choose the right ideas and prevent burnout Jun 18, 2022

Show notes

Jeff Sheldon does what he does extremely well. But he's also expanded his business from clothes to coffee and paper products. How does he do it without burning out? Listen to today's bit to find out.

Listen to the entire episode at https://howibuilt.it/013

Be sure to subscribe at https://howibuilt.it/subscribe

This clip is brought to you by WP Wallet

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

How I’m Growing My Audience Jun 13, 2022

Show notes

Over the last few weeks, I have been interviewing experts on communities, newsletters, referral programs, and more. As a result, I've taken some of my favorite advice and I've started implementing it. So today is going to be a solo episode where I'm going to tell you everything I've been doing to grow my audience. We'll take a look at some tools I've been using, some techniques I've been implementing, and perhaps the most important thing that I can do to grow my audience. In Build Something More, I tell you my next short-form podcast and what I liked from WWDC.

Top Takeaways:

Niching down to podcasting only has allowed me to focus my messaging and all of my energy and resources.
I’ve been promoting my newsletter, which I’ve also focused on podcasting. All of my opt-ins now point to Podcast Tips, an evergreen newsletter that helps people grow and monetize.
I’ve been using Tweet Hunter to plan and schedule useful tweets for folks. Using Dickie Bush’s advice, I put out helpful podcasting tweets designed to gain followers and send people to my newsletter.

Show Notes:

Sponsored by: WP Wallet | Nexcess | LearnDash

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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.

Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

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