Strategy Hour | Online Marketing for Business Growth

Latest Episodes:

860: The Formula for Low-Lift Video Content with Natasha Pierre Jun 27, 2024

Show notes

Video is working! It’s helping people market their business, grow their audience, and get their name out there. And by the looks of things, it’s not going anywhere anytime soon. So, how do you make video content that not only stands out but also feels effortless to create? Today, I dive into the world of low-lift video marketing – namely, how to get started, keep things simple, and draw on your repertoire – with Natasha Pierre, host of the Shine Online Podcast and a video marketing coach for small businesses.

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Natasha shares her expert insights on how to start creating video content, from the power of storytelling to practical tips for staying motivated. We explore the nuances of creating engaging video content, the importance of hooks, strategies for incorporating personal touches into your brand, and much more! Natasha’s practical advice will help you build a confident video marketing strategy that grows your business and connects with your audience on a deeper level. Tune in to learn how you can incorporate video into your marketing repertoire and see long-term success!

Episode Highlights

Starting with Video: Tips for Beginners. [0:05:10]
Why You Should Create a Video Series [13:43]
How to Start Filming and Using B-Roll [18:44]
The Importance of Hooks in Video Content [0:31:28]
Engaging Your Audience: Tips and Strategies [0:35:58]
Integrating Personal Life into Your Brand [0:40:34]
Staying Motivated and Consistent in Content Creation [0:44:31]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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859: Building Irresistible Offers and Why They Don’t Buy Jun 25, 2024

Show notes

This episode is truly all about you– how you get feedback from the people you ultimately want to sell to, and how to move forward. Many of my takeaways are coming off the back of a really big launch in my business. I did an event in May that allowed me to connect with over 7,000 small business owners, serve them high value, and go through a launch process on the back end.

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I’m going to talk about all the things I learned during this launch, not just what I did well or what I didn’t do well. In this episode, I want to help you identify what your next offer is going to be or potentially how to tweak an offer that already exists and make it sell even better.

Episode Highlights

What It Really Means To Make an Offer Irresistible [0:02:00]
How to Create a Deal Without Losing Money in the Process [0:06:44]
Why I Chose To Create a Challenge (And Why You Maybe Shouldn’t) [0:09:43]
What’s Really Happening When People Choose Not to Buy From You [0:14:51]
One Way to Take Qualitative Data and Turn it Into Quantitative Data [0:21:26]
How a Survey Question Took Me By Surprise (And What I Plan to Do About It) [0:32:48]
Why It’s Simply Not Enough To Only Ask The Questions [0:38:58]

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858: The Market Shift: How to Create More Predictable Income and Sustainably Scale Jun 20, 2024

Show notes

Today’s podcast is the audio version of The Market Shift workshop, which I taught live yesterday! If you’d rather also see the visual slides, register to watch the full video replay instead, and it’s my gift to you– absolutely free. I want to see you be successful, which is why I shared the exact methods I used to build the foundations of my business in this value-packed episode.

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Tune in to learn more about:

THE ecosystem that represents online businesses today
How to create more predictable income and sustainably scale—regardless of where you’re starting today
The AI secrets top entrepreneurs use to stay ahead, boost productivity, and secure their future
The exact equation that’s making wealthy people wealthier so you can to steal, copy & paste it before it widens the wealth gap any further

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857: How to Get 10k Followers in Under 30 Days on TikTok in 2024 Jun 18, 2024

Show notes

Today I'm sharing my journey of TikTok growth. I am less than two weeks into a personal challenge I put on myself to hit 10,000 followers on TikTok in less than 30 days. I’m currently at 7,400 followers! There’s no doubt in my mind that I’ll reach 10k.

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You might be surprised to know that this account has nothing to do with business. Honestly, that’s the reason I was so resistant to doing TikTok in the first place. Sometimes, people go viral for all the wrong reasons, and that really sucks. I’ve experienced it myself. But there’s an opportunity here. I’ll talk about some of the mindset shifts I had to go through. Tune in to learn how this applies to you and your business!

Episode Highlights

TikTok Is a Way to Say Hello
How to Really Start Getting Traction on TikTok
One Thing That Really Works on TikTok (If You’re Ethically Okay With It)
How To Kill Your Ego and Reach The People Who Need You Most
Preparing Yourself For The Opinions Of Others And Moving Away From a Teacher’s Mindset
An Unexpected Strategy For Growth
Walking the Walk Instead Of Talking the Talk
The Ultimate Principle Behind Finding What Works For You

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856: From the ICU to Building a Business that is Less Reliant on You with Priya Nalli Jun 13, 2024

Show notes

Priya Nalli is an Entrepreneur, Business Coach, and Real Estate Team Owner. She is also a wife, mom to two kiddos, and lover of food and travel. She wears many hats, and she’s been through a lot. But she is a strong believer in creating a life that aligns with your core values. During this episode, she joins us to share her personal story of triumph and bravery.

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For any listeners going through something hard, today’s message is going to touch and inspire you. But it also might open up some wounds that aren’t yet healed. So when you listen, make sure you are in a place where you feel safe and you can express whatever it is that comes up for you.

Episode Highlights

From First-Time Struggles to Finally Finding Success
The Moment That Changed The Way Priya Operates Forever
Finding Flow Through Systems and Support
Short-Term Sacrifices For Long-Term Goals
Future-Focus and Wisdom For The Journey

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855: 7 Leadership Lessons From My Best Bosses and the Story Behind Boss Project Jun 11, 2024

Show notes

Today, we’re talking about seven important lessons I learned from incredible bosses before I started my business. What inspired this episode is that tomorrow, I am meeting my old boss for lunch! This isn’t just any old boss, it’s my boss from my very first job right out of college. I interned with him and then ultimately became a full-time employee inside his agency which he still runs today. I’m so appreciative of the lessons I learned, not only from him, but all of the incredible bosses I had before I got here.

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I totally believe corporate was not ultimately right for me and the way I want to show up and see my career morph over time. But I also know that I had incredible opportunities to learn from amazing mentors who had gone before me and done amazing things. These people have made me the strong leader that I am today because I was able to witness them being thoughtful in their position and how they stood by me and helped me to grow. I don’t think that everybody has this positive experience.

Today, I want to focus on the lessons I learned while working for other people, and how that’s helping me to be a better leader now. When I say leader, I don’t just mean running a staff, I mean thought leader, someone who’s in charge of fostering community, and someone who is trying to put her ideas out into the world and have them be valuable to other people - tangible, actionable things that people can hold onto.

Episode Highlights

What it Means to Move Fast Towards Your MVP [0:07:08]
The Single Most Important Thing About How You Do Business [0:10:12]
A Lesson I Didn’t Want to Learn And Why You Should Learn It Too [0:13:03]
How To Give Your People The Freedom To Get Creative [0:16:43]
Why You Should Only Present Options That You Want to Pursue [0:21:51]
Relying On Those Who Know More Than You Do [0:23:41]
What It Looks Like To Learn From The Experts [0:27:48]
The Story of Boss Project And How You Can Be A Part Of It [0:31:13]

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854: Testing What Sticks to Grow Your List to Millions with Rachel Miller Jun 06, 2024

Show notes

Rachel Miller joins Abagail today to discuss how to grow your email list to millions! Rachel is a marketing strategist who supports small businesses in growing their audiences organically. We’re digging into some simple strategies Rachel has used that have hugely impacted the overall growth of her business. Tune into this episode to be inspired to take action and be willing to make mistakes!

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Episode Highlights

What it Really Means to Give People a Reason to Follow You [0:04:42]
How to Optimize the Time You Take to Build Lead Magnets and Market Them [0:20:00]
Leveraging the Algorithm and the Role of AI in the Future of Online Business [0:28:27]

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853: How I’d Transition from 1:1 to 1:Many if I Were Doing It Today Jun 04, 2024

Show notes

Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception to launch! If you missed out, don't worry, the challenge is still open for you to join at bossproject.com/launch. After the challenge, I reached out with a survey question about what you want to hear more of on the podcast. One concern that really stood out was about breaking into the digital product world when most of your income still comes from one-to-one services.

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In response to this feedback, today’s episode is all about transitioning from one-to-one to one-to-many while still keeping that one-to-one income flowing. You’ll hear all about the ups and downs of my digital product journey, why it was worth it, and how I would make the transition if I were doing it again today. Join me as I get into all the key facets of this process, from building a community to creating effective marketing strategies for transitioning to one-to-many.

Episode Highlights

Why You Need to Build an Audience [0:08:57]
How to Run Your Business on the Inside Vs. the Outside [0:11:37]
How to Split Your Time When You Transition [0:14:30]
Understanding the Value of Your Work [0:24:14]
Start Now, Even If You Don’t Have It All Figured Out [0:30:30]

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852: Trusting Your Intuition, Taking Brave Action & Showing Up Authentically with Khanyisa Mnyaka May 30, 2024

Show notes

Today we are joined by self-love coach, TEDx speaker, author, and entrepreneur, Khanyisa Mnyaka. Khanyisa is passionate about helping individuals own their lives through her impressive understanding of the human experience. With a multitude of degrees and certifications, she is skilled at helping people overcome their limiting beliefs and people-pleasing in order to live their most authentic lives. And today she is here to help you with just that!

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Khanyisa and I connected when I was inspired by a TikTok video of her discussing why her life is not a community project. I know that our community needs to hear from her because I know that so many of you struggle with imposter syndrome and feel as if you need constant validation for the work that you’re doing. But that is only the tip of the iceberg! This conversation is going to impress you so much and help you work through some things that will ultimately have a massive impact on your life and your business.

Episode Highlights

Making Decisions Scared and Distinguishing Between Indecision and Lack of Ideas
Choose Your Hard: Authenticity and Radical Love vs. the Comfort of Conforming
Your Superpower in Life is Showing Up as Yourself
Disrupt a Pattern by Changing How You Behave

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851: Diversify Your Income - Part 4: Transitioning from 1:1 to 1:Many with Lauren Kay May 28, 2024

Show notes

Welcome to the fourth and final installment of our series on diversifying your income! Today we are joined by author-turned-publishing coach, Lauren Kay to talk about how she grew her business rapidly and transitioned from one-to-one offers to one-to-many. A key thing that has helped Lauren grow her business so quickly is her exceptional marketing talent. However, it’s her ability to listen to the needs of her audience and provide them with the solution they’ve been searching for that has really set her apart. Tune in today to discover the benefits of transitioning from one-to-one to one-to-many, and how you can set this process in motion!

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