Strategy Hour | Online Marketing for Business Growth

Latest Episodes:

880: When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie Sep 05, 2024

Show notes

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.

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Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more.

Free Guide:

The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results

Episode Highlights

How Strategy and Mindset Can Get You Started in Ads. [0:09:56]
What Ads are Doing for Course Creators and Small Business Owners. [0:16:44]
Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17]
Common Mistakes People Are Making with Meta Ads. [0:30:37]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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879: Marketing Magic: Business Lessons from the Muppets and Goat-2-Meeting with Andrew Davis Sep 03, 2024

Show notes

Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted documentary films and award-winning content for tiny startups and Fortune 500 brands.

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In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business.

Episode Highlights

The Wild Ride of Andrew’s Career and Learning from the Best in the Business
A Path to Public Speaking and the Power of Partnerships
Thinking Big and Starting Small: a Four-Step Process to Embracing Constraints
How Goat-2-Meeting Leveraged Limitations
Understanding the True Superpower of AI
An Insider’s Perspective on the Future of AI in Marketing

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878: Keeping SEO Relevant in the New Era of AI with Zach Boyette Aug 29, 2024

Show notes

AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going on, you are not alone! In this conversation, marketing entrepreneur and digital nomad Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.”

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AI is changing so many parts of marketing right now. A great way to get on top of these new changes is to focus on the SEO side of things. Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI.

Episode Highlights

How to Leverage AI to Improve Search Engine Optimization. [0:04:54]
How to Become a Top Search Result on Large-Language Models. [0:14:39]
The Future of Marketing in the World of AI. [0:32:24]

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877: Sleep Smarter, Not Harder: Biohacks for High-Performing Entrepreneurs with Tanessa Shears Aug 27, 2024

Show notes

When looking to make positive changes in your life, why not start with making sure you’re sleeping well? If you are having a hard time falling asleep, staying asleep, and battling with overall energy levels, then this episode is for you! Joining us is the incredible health consultant Tanessa Shears to discuss how you can sleep smarter and share bio-hacks to become a better-performing entrepreneur.

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Tanessa started her business as a personal trainer and nutrition coach and she very quickly realized that so many of her clients were entrepreneurs who needed that extra push to optimize their health. Sleep is often a forgotten component of health and when Tanessa was pregnant, she became more aware of how little sleep entrepreneurs are getting and how that is affecting their businesses. That is why she incorporated a third pillar into her business, sleep! Tune into this conversation to hear a breakdown of the architecture of your sleep, how to sleep better, creating the right environment to help your brain and body wind down for sleep, wearable sleep tracking devices and so much more!

Episode Highlights

The Architecture of Your Sleep. [0:08:37]
How Do We Sleep Better? [0:12:51]
The ‘Zone Out’ Period and How to Fall Asleep Easier. [0:16:43]
What Slowing Down Can Look Like. [0:25:33]
Tanessa’s Favorite Wearable Tech and How She Incorporates it Into Her Work. [0:30:47]
What to Do When Either Your Deep Sleep or REM Sleep is Suffering. [0:36:20]

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876: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers Aug 22, 2024

Show notes

Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Leads on Autopilot workshop. If you’d prefer to view the visual slides as well, you can register to watch the complete video replay at no cost— consider it my gift to you. I want to see you be successful, which is why I created this value-packed episode.

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Tune in to learn more about:

THE roadmap to getting your first (or next) 1000 subscribers.
How to generate leads on autopilot, regardless of your current tech background
The exact strategies businesses with lists of 50k+ are using to rapidly build their email list

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875: Everything You Need to Know About “Email List Jumpstart” Aug 20, 2024

Show notes

I am so excited to introduce you to my brand-new course, Email List Jumpstart! I know there can be a lot of moving pieces when it comes to growing and building an email list, but I want to show you how you can do this live, in real time, and in a way that is super easy for you to maintain. We’re talking an hour a week!

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This course isn’t just about theory; it’s packed with practical, actionable strategies that I’ve personally tested and refined. After realizing that so many of you are struggling to build or grow your email lists, I knew I had to create something that could meet you where you are and help you thrive. Whether you’re starting from scratch or looking to supercharge your existing list, Email List Jumpstart offers both foundational and advanced strategies to help you attract the right leads and turn them into loyal customers.

Episode Highlights

Why I Built Email List Jumpstart [0:01:20]
Building a Business That Honors Life First With Your Email List [0:08:55]
Why Email Works [0:14:23]
What to Expect From Email List Jumpstart [0:15:50]
The World’s Smallest Sales Funnel [0:21:09]
Automation That Works for You [0:22:17]
Jumpstart Your Email List Today [0:24:06]

In this episode, I’ll walk you through the backstory of how this course came to life, the unique approach I took to ensure its effectiveness, and what you can expect when you dive in. Plus, I’ll share some of the advanced techniques that can take your email marketing to the next level.

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874: Building a Lucrative Newsletter Business Model with Jack Appleby Aug 15, 2024

Show notes

So many people have been telling me that I have to meet the creator of Future Social, Jack Appleby, and today, he is on the podcast so you can hear his story! He is monetizing and building a business in an incredibly unique way and I can’t wait for you to hear all about it.

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Jack has had an extensive career with quite an intense growth trajectory going from zero to 60,000 subscribers almost instantaneously. But he is not making his money as a social media influencer. Instead, Jack’s main income in his half-million-dollar business comes from his newsletter! Something most people only use as a lead magnet. Today he delves into how he did it, the importance of creating value-based content, the art of selling creative ideas, and so much more!

Episode Highlights

The Tangible Things Jack Does to Get People on His Newsletter [0:06:32]
Why Jack Decided to Make His Newsletter the Main Monetization of His Business [0:10:43]
Developing the Skill of Selling Creative Ideas [0:16:04]
The Future of Future Social and Jack Appleby [0:26:48]

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873: 9 Ultimate Lead Magnets & The Secret to Attracting Ideal Clients Aug 13, 2024

Show notes

If you were to sit me down with a glass of wine and ask me what I think about lead magnets, I would give you a lot of detail about what I think is and isn’t working in the online business world today. Lead magnets have changed a lot in the past ten years and a huge part of that is because our entire creator economy has changed the online landscape. Ten years ago, knowledge databases for tech tools did not exist. YouTube was not this robust library and Google even left us with unanswered questions.

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Today, it feels like you could Google anything, and if you can’t, you can just ask AI. So, why would someone want to give you their email address to hear what you have to say? I want to talk about it because lead magnets are still an incredibly powerful, critical tool in your ability to grow and build your email list. I have personally added tens of thousands of subscribers to my email list using a wide variety of strategies over the last six months. If you’re curious about how I’ve been building recently, I want to give you all of my strategies. But today, I want to talk about what’s effective for you!

Episode Highlights

What Lead Magnets Actually Do [0:02:19]
One Thing Most People Forget When They’re Thinking About Lead Magnets [0:06:58]
Simple Lead Magnets You Could Be Delivering in Text Only [0:14:08]
Complex Options That Might Not Take as Long as You Think [0:23:31]
The Most Complex Way of All to Get Started [0:28:38]

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872: Savings Strategies for Entrepreneurs: How Gina Knox’s Clients Saved $7.5 Million Dollars Aug 08, 2024

Show notes

As the owner of a small business, every dollar counts, and strategic financial management can make all the difference. Today, we’re joined by self-proclaimed money nerd, Gina Knox, a money coach for entrepreneurs with variable income. Gina teaches business owners how to build their savings, pay themselves well, and create a wealth portfolio. In the last three years alone, she has helped her clients save over $7.5 million!

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In this episode, we break down tactical ways to approach cash flow, new ways to look at debt, and the money mindset beliefs you need to readdress to feel empowered to build the wealth you dream of! Gina also shares her unique perspective on some common industry strategies, offering you alternative paths to reach your financial goals. Whether you're a seasoned entrepreneur or just starting out, this conversation will provide you with new opportunities to reassess the thought patterns and money beliefs that have been holding you back!

Episode Highlights

An Unconventional Path to a Fulfilling, Finance-Focused Career. [0:01:45]
How NOT to Manage Your Business and Personal Finances. [0:11:28]
The Cash Flow Waterfall Method. [0:17:50]
Why it’s Important to Reframe Your Perspective on Debt. [0:23:07]
Your Guide to Mastering Your Money Mindset. [0:29:14]
The Variable Income System for Paying Yourself Well. [0:38:48]

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871: How I Make Sales Everyday Using Email Aug 06, 2024

Show notes

I want nothing more than for y’all to get real results in your business, create revenue, have real connections, and ultimately leverage email marketing to build your business. I’ve been on an email kick lately. It’s all I want to talk about. I have seen the results! Today, I want to talk to you about how I make sales every single day using email.

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I also share a brand new case study I put together. I have been on a mission to get more visible. In the first six months of this year, I built nearly 10,000 new leads into my world via my email list. I wanted to provide a step-by-step roadmap of how I’ve done that. You can find it at bossproject.com/leads.