Stay Paid Podcast

Latest Episodes:

314 - 3 Habits Guaranteed to Make You a Successful Real Estate Agent Jan 06, 2022

Show notes

Having daily habits can help you organize your time and allow you to focus on the most important activities in your business. It also eliminates the temptation to get lost in busy work. When you stick to a daily routine, your goals become more achievable, you keep your costs down (really), and you reduce stress and anxiety. Plus, implement the 3 habits we suggest, and you'll make more money! (And if you're not in real estate, listen anyway because these habits will work for you too.) And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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FREE Marketing Revenue Calculator

0:00 Introduction

0:50 Discipline provides you with freedom

1:41 Daily habit #1: Prospect for 2 hours

4:39 Daily habit #2: Invest in personal and professional development

8:32 Daily habit #3: Follow up with people in your database

14:28 Action Item

313 - How Nate Auffort Went From $3K to $20K per Month in 90 Days Jan 03, 2022

Show notes

Our guest this week is Nate Auffort, and he understands that even when we have the motivation to achieve what we desire, sometimes we need a little help—we need someone to hold us accountable. When Nate combined his desire to make more money with the help of a mentor who kept him accountable, he went from making $3K/month to $20K/month in only 90 days and to $1M in a year and a half! Listen as Nate discusses how to find an expert mentor, use objections to your advantage, and how to get access to his powerhouse conference, Strategic Wealth Accumulation Tactics (SWAT). And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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Strategic Wealth Accumulation Tactics 2022 Conference

SWATtraining.info/learnmore

SWATtraining.info/events

Social media: @nateauffort

0:00 Introduction

2:49 Nate's bio

5:07 How did you become an entrepreneur?

9:13 Where did the idea of SWAT come from?

11:52 How do you spot a fake guru and what do you want in a mentor?

16:21 How Nate's mentor gave him a reason to get to the next level.

22:06 What do elite salespeople do – Strategy 1

27:51 What do elite salespeople do – Strategy 2

31:18 Discerning the personality types of your prospects

36:58 Nate's routines for success

45:37 Action Item

312 - 4 Results-Oriented Goals That Cover All the Bases Dec 30, 2021

Show notes

Setting goals is more than a New Year's cliché. Don't ask us to explain, but according to neuroscientists, there's a part of the brain that believes desired outcomes are an essential component of who we believe we already are. That, in turn, sets up the conditions that drive us to fulfill the brain's self-image! In a way, if you can picture what you want to achieve, then you can achieve it. In this Silver Dollar episode, we talk about 4 types of goals to pursue in 2022 that cover all the important parts of our lives: self-development, health, family/relationships, and business/career.

Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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Marketing Revenue Calculator: Use this FREE digital worksheet to come up with your 2022 marketing goals quickly and easily.

0:00 Introduction

1:01 Inspirational examples of people keeping their resolutions

2:55 Goal 1: Self-development (You can change your brain)

5:05 Goal 2: Health (SMART goals)

8:21 Goal 3: Relationships (Be intentional)

11:14 Goal 4: Business (Start with what you want)

15:26 Action Item

311 - How to Do Relationship Marketing the Right Way (with Steve Guilfoile and Shane Shafer) Dec 27, 2021

Show notes

Steve Guilfoile and Shane Shafer have learned some valuable lessons about relationship marketing. By putting relationships first, they've build AffordaCare Insurance into a national company with nearly 10,000 licensed agents, brokers, and strategic partners. In this week's interview, they share their thoughts on leading with value, strategic partnerships, and why relationships with clients will always drive business.

Check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

0:00 Introduction

1:47 How did you settle on relationships as the way to build your business?

3:01 Thoughts on and experience with door-knocking [Golden Nugget]

5:55 What's old is what's new again – building relationships today

8:01 Tactically, how do you do relationship marketing?

11:03 Examples of relationship marketing in action

16:21 Why did you add YouTube and commercials to your organic growth?

18:45 How do you get your leads? [Advice to new agents]

20:32 Listen for the value

25:34 Forming relationships is an organic part of being authentic with others

30:43 It takes effort to make any relationship work

32:26 Advice Steve and Shane would give to their younger selves

36:02 Action Item

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Website: https://affordacareinsurance.com/

Social media: Search @affordacareinsurance

AffordaCare dinosaur commercial on YouTube: CLICK HERE.

310 - Naughty or Nice? 12 Tips for Managing Customer Relationships Dec 23, 2021

Show notes

With Christmas right around the corner, if you had to take a hard look at your customer relationships, are you confident that you're on your customers' nice list? There are subtle and not-so-subtle behaviors that could land you squarely on the naughty list. In this week's Silver Dollar episode, we're reviewing 6 ways to make sure you avoid your customers' naughty list and another 6 ways to ensure you get on and stay on the nice list.

You can check out the show notes for more in-depth information and added details not included in the episode when you visit www.staypaidpodcast.com.

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Pop-by Tracking Sheet: Designed to make certain you have a successful pop-by strategy, you can use this Excel document to track your pop-bys this holiday season and all year round!

0:00 Introduction

0:56 Naughty list #1: Not keeping your promises and overselling

2:28 Naughty list #2: Not setting expectations

3:40 Naughty list #3: Not showing empathy

4:41 Naughty list #4: Not valuing the relationship

6:10 Naughty list #5: Not resolving recurring problems

7:08 Naughty list #6: Not asking for referrals

8:04 Nice list #1:Thank your clients

10:13 Nice list #2: Do work after the close (offer to make connections)

11:08 Nice list #3: Gift a gift

11:49 Nice list #4: Walk client through the contract

12:54 Nice list #5: Focus on solving your clients' problems

14:25 Nice list #6: Do the unexpected

18:49 Action Item

309 - How Neel Dhingra Used Video Content To 10x His Business Dec 20, 2021

Show notes

This week's Stay Paid guest told us that his initial move into video content marketing was cringeworthy. But despite his videos being so amateur, Neel Dhingra's commitment to consistency not only allowed him to improve his videos over time but also grew his business by a factor of 4 in one year and eventually from $300,000 to $3,000,000! Today, he shares his thoughts and tips about how digital marketing and how to successfully start, grow, and sustain a YouTube channel.

And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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Instagram: @neelhome (Join Neel's weekly email list from his profile.)

Ep. 301: Incredible Advice for Growing on YouTube (with Cody Askins)

0:00 Introduction

0:15 Guest bio

1:15 How did you start using social media and video to go from $300K to $3M?

3:05 Why being consistent is vital to success on social media

3:55 Thinking exponentially instead of linearly [Golden Nugget]

7:20 How did you find your audience and get people to watch your videos?

9:37 How your audience grows on social media

11:13 Consistency and the power of perceived expertise

15:45 The importance of your hook

18:39 Should you pay for better production quality?

21:22 Short-form content is growing in popularity

23:21 It's the biggest opportunity to attract new viewers in years

26:47 Useful hacks: hashtags, collaboration, Instagram stories

30:47 Neel's routines for success

33:26 Advice Neel would give to the younger Neel

37:12 Action Item

308 - Best-Ever Gift Ideas That Make Clients Feel Like VIPs Dec 16, 2021

Show notes

At this time of year, you've got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you'll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients.

Please don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

How to Win Friends and Influence People by Dale Carnegie
Ep. 243: How to Master Relationship Marketing (with Glennda Baker)
Ep. 81: Increase Your Income with Gratitude (with Kim Angeli)
Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews
Ep. 77: These 20 People Will Take You to the Next Level with Sean Carpenter

0:00 Introduction

1:37 It's less about the gift

2:10 Giver-centric and recipient-centric gifts

3:56 You can't please everyone

4:30 Unexpected gifts leave the greatest impression

5:49 The best gifts delight more than just the recipient

6:38 Best-in-class service requires best-in-class gifts

7:33 How much to spend on client gifts

9:34 Forget the SWAG

11:20 Action Item

307 - Google Business Pages for Real Estate Agents in 2022 (with Jason Pantana) Dec 13, 2021

Show notes

This week's guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry's most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now.

And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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Join Jason's email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics.

Search @JasonPantana on all social media

0:00 Introduction

2:07 Jason's business bio

5:41 What are Google Business Pages?

9:03 What is the Google Local Pack?

10:50 How proximity influences where and how high in the ranking a Business Page appears

13:27 How business category influences where and how high in the ranking a Business Page

appears.

15:27 How reviews and keywords influence where and how high in the ranking a Business Page

appears.

19:27 How posts (pictures, video, products, questions) can influence where and how high in the

ranking a Business Page appears.

22:38 Thoughts on geotagging images and the effect on ranking.

24:25 What are Google Local Services Ads?

25:25 What is Google Screened?

26:13 What is Google Guaranteed?

26:39 Why Google Local Services Ads are the best ads to be running now.

29:47 Tips for playing it smart when running Local Services Ads.

32:10 What is a Google Local Finder Ad?

35:13 Action Item

306 - 4 Reasons to Host Client Appreciation Events + Best Practices Dec 09, 2021

Show notes

The holidays are here, and, for a lot of business owners, that means showing appreciation for their clients. One of the best ways—and something top producers are consistently telling us—is to host a client-appreciation event. In this episode, we share best practices for planning and hosting client-appreciation events, some event ideas other producers have successfully used, and some tips for how to best follow up after the event.

Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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FREE ebook: How 5 Top Producers Generate Referrals

0:00 Introduction

0:54 Benefits of client appreciation events

2:59 Best practice: get the timing right

4:44 Best practice: include the family

5:13 Best practice: don't talk business

5:24 Best practice: allow friends and family

5:47 Best practice: introduce yourself and what you do

6:43 Best practice: bring your business cards

7:04 Best practice: plan ahead and send reminders

7:38 Ideas for client events

11:38 General themes to generate more ideas

12:19 The importance of following up

15:17 Action Item

305 - How to List $11.2M in 90 Days with 1 Strategy (with Jimmy Burgess) Dec 06, 2021

Show notes

In this episode, we're talking with Jimmy Burgess about his team's winning strategies for generating leads. In 3 years working as the chief growth officer for Berkshire Hathaway HomeServices Beach Properties of Florida, he's grown the company from 120 agents to more than 250 agents. During the same period, the average annual sales volume per agent grew from $5M to over $8.5M, leading to over $2B in sales volume in the last 12 months.

Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

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Jimmy's podcast on Apple Podcasts is The Real Estate Sales Podcast.

Instagram: @jimmyburgess.cgo

YouTube: Real Estate Sales Growth

0:00 Introduction

1:21 Jimmy's business bio

2:49 How did you become the chief growth officer?

4:35 Origin of Jimmy's passion for helping other agents [Golden Nugget]

9:29 What can agents do to get more leads today and moving into 2022?

11:47 The specific steps Jimmy took to get more leads and the results he got

13:36 How Jimmy's strategy took him through the pandemic with success