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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Copyright: © 2019

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    Latest Episodes:
    Is Remote Culture, Actually Culture? Oct 06, 2025
    Show notes

    Have you ever wondered if remote work is better than being in the office? Ryan and Will dive into their experiences and how their work culture has evolved over 20 years. They discuss the pros and cons of remote work, the importance of autonomy, and how remote setups have stripped away some of the overhead, revealing who truly thrives in this environment. They also explore whether it's possible to create a strong company culture remotely and how the shift has amplified the best and worst in employees. Tune in as they break down their journey from being die-hard office goers to embracing the flexibility and autonomy of remote work.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:36 The Shift from Office to Remote Work

    01:01 Challenges of Remote Work

    01:57 Socialization and Remote Work

    04:42 Remote Work Rituals and Failures

    07:26 Digital Culture and Transactional Work

    12:06 Evolving Company Culture

    19:14 The Evolution of Workplace Culture

    19:34 Starting Fresh: Can We Be Transactional?

    20:20 The New Culture: Autonomy and Responsibility

    21:37 Balancing Work and Personal Life

    23:49 The Value and Challenges of Remote Culture

    25:34 Autonomy: The Ultimate Compensation

    26:10 Remote Work: Amplifying Strengths and Weaknesses

    32:13 The Social Aspect of Work

    37:22 The Future of Work: Remote vs. In-Office


    Can I Hand Off My Startup? Sep 29, 2025
    Show notes

    Ever dreamt of handing off your startup to a killer operator and sipping margaritas while the money keeps rolling in? It sounds perfect, but reality often has other plans. In this episode, we break down why passing on the reins isn't as smooth as it seems—from the slow degradation of everyday tasks to the irreplaceable instinct and urgency a founder brings. Discover why certain roles and tasks can be handed off successfully while others, like maintaining culture and strategic vision, often falter without the founder's unique touch. Tune in for practical advice on what you can actually hand off and what you should keep a close eye on to keep your startup thriving.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:06 The Dream of Handing Off a Startup
    00:54 Early Days and Initial Success
    02:14 The Startup Dream and Its Challenges
    03:47 The Reality of Handing Off a Startup
    05:09 The Slow Decline: Signs and Symptoms
    07:48 Personal Experiences and Lessons Learned
    17:00 The Boiled Frog Syndrome
    19:45 The Timeless Nature of Startup Challenges
    20:25 The Disconnect Between Perception and Reality
    20:53 The Unique Metabolism of Founders
    22:06 The Importance of Ownership and Passion
    25:01 Handing Off Responsibilities: What Works and What Doesn't
    27:43 The Irreplaceable Elements of Leadership
    32:58 The Impact of Founder Presence on Company Culture
    39:06 The Inherent Urgency of Founders


    Did I Just Get Promoted or Fired? Sep 22, 2025
    Show notes

    Ever wonder what happens when a founder gets 'promoted' out of the CEO role? Ryan and Will dive into the tricky terrain of founder transitions, exploring how it feels to be nudged into roles like Chief Vision Officer or Chairman—positions that often come when a new CEO is brought in. They discuss the emotions involved, the motivations of investors, and the strategies for turning this awkward moment into an opportunity. Whether you're in the thick of this situation or just want to be prepared, this episode provides valuable insights on maintaining dignity, negotiating effectively, and leveraging a graceful exit for future success.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:24 The Founder Promotion Dilemma
    01:07 Personal Experience with Founder Titles
    02:26 The Gary Coleman Effect
    03:21 The CEO Replacement Backfire
    05:29 The Emotional and Financial Impact of Founder Reassignment
    10:44 Board Mechanics and Founder Control
    13:06 Investor Strategies and Founder Leverage
    18:34 Facing the Reality of Founder Reassignment
    23:17 Famous Comebacks: Steve Jobs, Howard Schultz, and Jack Dorsey
    24:36 The Emotional Toll of Being Replaced
    25:10 Turning Emotions into Positive Actions
    25:46 Negotiating Your Exit Strategy
    30:54 Crafting Your New Role
    31:55 The Importance of Maintaining Relationships
    37:00 The Worst and Best Case Scenarios


    Burnout is a Treatable Injury Sep 15, 2025
    Show notes

    Ever felt like burnout is inevitable in your startup journey? You're not alone. Burnout can feel like a silent co-founder, but it doesn't have to signal the end of your entrepreneurial story. In this episode, we discuss why burnout happens, how to diagnose it, and most importantly, how to treat it. Discover the importance of pacing yourself, the hidden costs of burnout, and why taking a break is crucial—not just for you, but for your entire team. We'll share personal anecdotes, practical tips, and the value of stepping away to recharge, so you can return stronger and more passionate than ever. Tune in to learn how to recognize the signs of burnout and create a treatment plan that works for you and your startup.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    01:01 Personal Burnout Stories
    04:46 The Hidden Costs of Burnout
    08:41 Recognizing and Addressing Burnout
    19:17 Recognizing Emotional Burnout
    19:47 Impact of Economic Downturn on Founders
    21:19 Personal Struggles and Their Impact on Work
    22:13 Diagnosing and Addressing Burnout in Teams
    23:04 The Importance of Personal Life in Preventing Burnout
    27:32 Strategies for Treating Burnout
    29:27 Finding Passion Outside of Work
    32:59 Identifying and Mitigating Burnout Triggers
    38:25 The Role of Leadership in Managing Burnout


    Stop Pretending You Don't Have Enough Time! Sep 10, 2025
    Show notes

    Ever feel like you need more hours in the day? Turns out, you don't. In this episode, we dive deep into time management for founders, starting with a viral Reddit post that stirred some controversy. We'll explore how compressing your timelines can lead to greater efficiency and free up your schedule for the things that truly matter. Forget the chronic meeting bloat and endless email chains; it's all about optimizing every minute. Discover how focusing on small, incremental tasks can lead to significant progress, both in your professional and personal life. Whether you're a solo founder or leading a team, this episode offers actionable insights to make the most out of your 24 hours.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:

    00:26 The Reddit Experiment: Stirring Controversy
    03:53 The Time Compression Revelation
    04:32 Analyzing Time Management
    07:52 The Cost of Meetings and Conversations
    15:21 The Impact of Family on Work Hours
    17:44 The Power of Constraints
    20:02 The Power of Saying No
    20:24 Focus as a Job
    20:34 Timeless Solutions
    21:06 The Importance of Prioritization
    21:34 Efficiency in Communication
    22:34 Breaking Down Big Tasks
    23:14 Consistency and Compounding
    23:25 Building a House with Focus
    26:53 Weekly Timelines for Productivity
    36:12 Reclaiming Time for Personal Use


    Are Founders Aligned with Those Around Them? Sep 02, 2025
    Show notes

    The complexities of alignment among founders, employees, and even spouses. They debunk the notion that perfect alignment exists, emphasizing that often, perceived alignment is more fiction than reality. The conversation covers the inevitable differences in expectations, contributions, and risk tolerances that arise between co-founders and employees. The hosts also delve into the personal side, exploring how founders' professional decisions impact their relationships at home. Through candid anecdotes and practical insights, they highlight the importance of mutual respect and understanding in managing these fundamentally misaligned expectations in both business and personal life.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:42 The Myth of Alignment in Startups
    01:06 Investor Alignment: Fact or Fiction?
    01:48 The Role of Spouses in Startup Alignment
    03:09 The Challenge of Aligning with Employees
    04:59 Generational Differences in Work-Life Balance
    14:50 The Reality of Co-Founder Alignment
    21:16 The Challenge of Co-Founder Alignment
    22:45 Spousal Support and Startup Life
    25:45 Understanding and Managing Differences
    28:31 The Myth of Perfect Alignment


    Will the Payout be Worth the Sacrifice? Aug 25, 2025
    Show notes

    The challenging question of whether the sacrifices made in pursuit of entrepreneurial success are ultimately worth the payoff. Will retells his personal story of almost buying an expensive house in Bel Air only to realize, thanks to his wife's intervention, that it wasn't what he truly wanted. The duo explores themes of sacrifice, payoff, and how aligning personal goals with true desires can lead to genuine happiness and fulfillment. Whether it's the freedom to travel or the joy of creating something with your hands, this episode urges founders to carefully contemplate their end goals and ensure their sacrifices lead to meaningful rewards.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:25 The Beverly Hills House Dilemma
    03:05 Reflecting on Sacrifices and Payoffs
    06:52 The Decision to Move Back to Ohio
    13:42 The Value of Freedom and Purpose
    17:46 The Danger of Undefined Goals
    22:15 The Illusion of Goals
    23:19 Realizing Unwanted Desires
    24:13 Shifting Ambitions
    26:21 The Fear of Losing Ambition
    27:54 Evaluating Sacrifices
    33:48 Finding True Fulfillment
    36:31 Building a Dream
    42:38 Advice for Founders


    How Founders Blow Their Fortunes Aug 19, 2025
    Show notes

    The critical do's and don’ts after a big financial win as a startup founder. They emphasize the importance of not oversharing about your wealth, shifting from an offensive to a defensive mindset, preserving your gains, and being cautious about new investments. They also explore how to handle the psychological and social challenges that come with newfound success, using real-life examples and practical advice to ensure you don't blow your hard-earned money.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:52 The Myth of the Big Exit
    01:52 Emotional and Psychological Impact of Wealth
    02:58 The Speech: Congrats, Now Don't Mess It Up
    04:23 Financial Management for Newfound Wealth
    06:11 The Three Js of Wealth: Judgment, Jealousy, and Jockeying
    06:47 The Importance of Keeping Financial Information Private
    20:06 The Shift from Offense to Defense in Wealth Management
    22:24 The Founder Mentality Shift
    23:53 The Casino Analogy
    26:45 The Importance of Playing Defense
    30:18 The Danger of Proving Yourself Again
    36:33 The Save Point Strategy
    44:19 The Burn Rate Dilemma
    45:24 Conclusion: Preserving Your Wealth


    When is Enough, Enough? Aug 11, 2025
    Show notes

    Ryan and will talks about a critical issue many founders face: knowing when to say 'enough is enough.' They explore the constant pursuit of growth both personally and professionally and how it can turn into a liability if not checked. They dive into the psychological roots of why founders struggle with the concept of 'having enough,' the impact of a scarcity mindset, and the importance of recognizing diminishing returns. The hosts share personal anecdotes and offer practical advice on how to balance ambition with fulfillment, emphasizing the need for diversified 'buckets' of happiness beyond just business success.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:07 The Founder’s Dilemma: Knowing When Enough is Enough
    01:26 The Scarcity Mindset and Its Impact
    02:35 The Law of Diminishing Returns
    03:12 Personal Anecdotes on Ambition and Satisfaction
    05:38 The Concept of Utility in Economics
    12:00 Balancing Growth and Happiness in Startups
    16:56 Post-Exit: The Risk of Overreaching
    20:11 The Downfall of a Legend
    21:15 The Cost of Ambition
    22:32 The Utility of Wealth
    23:25 Chasing More: A Founder’s Dilemma
    25:42 The Search for True Happiness
    28:48 Redefining Success
    33:50 Balancing Ambition and Value


    Can Entrepreneurship Alleviate Poverty? Aug 04, 2025
    Show notes

    How entrepreneurship can transform lives and communities? Will shares his personal journey from a challenging childhood to becoming a successful entrepreneur. They explore whether entrepreneurship can be a means to alleviate poverty, emphasizing the importance of hope, a safety net, and access to education and mentorship. The conversation dives deep into the potential impact of entrepreneurial initiatives on economic development and the need for structured support to foster entrepreneurial success on a global scale.

    Resources:
    Startup Therapy Podcast
    https://www.startups.com/community/startup-therapy
    Website
    https://www.startups.com/begin
    LinkedIn
    https://www.linkedin.com/company/startups-co/

    Join our Network of Top Founders
    Wil Schroter
    https://www.linkedin.com/in/wilschroter/
    Ryan Rutan
    https://www.linkedin.com/in/ryan-rutan/

    What to listen for:
    00:40 The Power of Entrepreneurship to Alleviate Poverty
    01:17 Personal Stories of Entrepreneurial Beginnings
    02:34 The Ripple Effect of Entrepreneurship
    03:38 Teaching Entrepreneurship as a Lifelong Skill
    04:46 Hope as the Foundation of Entrepreneurship
    05:37 Early Wins and Their Impact
    07:17 The Importance of Small Wins
    08:20 The Role of Hope and Pride in Entrepreneurship
    12:15 The Willingness to Fail
    22:49 The Risk of Failure for the Broke
    23:45 Historical Context and Immigrant Success Stories
    24:46 The Luxury of Credit and Capital
    27:03 Entrepreneur Welfare and Venture Capital
    29:14 The Case for Minimum Basic Income for Founders
    29:40 The Parallel with Education and FAFSA
    38:47 The Need for Structured Entrepreneurship Education
    39:47 The Role of Hope and Security in Entrepreneurship
    45:46 Entrepreneurship as a Solution to Poverty
    47:34 Join the Startups.com Community


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