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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    How Transparent Should I Be With My Staff? Mar 29, 2021
    Show notes

    In this Startup Therapy Podcast, Wil and Ryan ask how much is too much when it comes to Founder transparency? Why many inner workings of your company should be on a need-to-know basis, how being a leader can mean holding your emotional cards close to your chest, and when being completely open can be too much.

    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Never Tell People How Much Money You Have Mar 22, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the disadvantages of having wealth. People are drawn to Founders who are successful, who have money to spare. Most of the time, people, including family, expect you to settle their financial issues just because you have the money. It reaches a point where you’re expected to spend your money and not expect anything in return. The toxicity is just too much when it happens too often.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:26 Relationships and wealth
    • 05:38 When people is all about wanting something from you
    • 07:51 Some family members expect more from you
    • 13:38 Founders are being judged by their wealth
    • 16:41 Once you give something, you’re expected to give more
    • 19:10 People tend to want to have your money too
    • 23:24 Either way, you’ll be judged by how much cash you have
    • 26:32 Assumptions are made when you have the means and resources
    • 29:45 People with money can’t just give away what they have
    • 33:29 The calls are now about financial matters, no more sincere connections
    • 36:31 Everyone just wants to take from you but not willing to give back

    Can Anyone Be as Committed as the Founder? Mar 15, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about commitment. There is a limit to the expectation you can set on others, and that your passion and commitment may not be as intense for the rest of your team. There are certain aspects of your Startup that you’ve got to shoulder on your own. After all, a founder’s superpower is the intensity of his commitment.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:26 What is founder commitment?
    • 03:53 The insane level of expectation founders have
    • 07:22 Startup downside: letting go of people
    • 12:00 Even with commitment, some people aren’t willing to deal with the downside
    • 15:15 Not everyone shares the same expectation within the organization
    • 19:02 Don’t set high expectations for other people
    • 24:58 You can’t manipulate people into sharing your dream
    • 25:57 Commitment is a founder’s superpower
    • 27:16 There are certain things only founders should worry about

    It Doesn't Matter Who Has the Bigger Startup Mar 08, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the ugly truth about comparing your success to other businesses. When founders meet, the first person to speak often sets the tone of the conversation; many don’t even want to dig deep into the hardships one must endure to attain success. And is money the only metric for growth?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:25 Drawing comparisons against other founders
    • 03:03 The focus is often on the negative instead of what’s working
    • 06:58 Comparing your performance to others just doesn't’ make sense
    • 11:11 We often see the outcome but not the amount of work done
    • 13:50 How do you perceive where you need to go?
    • 17:04 At what point can you say, “I’m good”?
    • 20:36 When a company grows, the focus shifts internally
    • 23:05 Growth just for the sake of growth isn’t always true
    • 26:12 Doing well with the things you really care about
    • 28:50 Quit glossing over to avoid tough conversations
    • 31:22 When things go down, which parts will matter?

    How Founders Get Rich Without An Exit Mar 01, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about getting rich without selling your business. They discuss how getting too focused on getting rich causes missed opportunities, is selling your Startup necessary, the cash stacking effect, and spending money you haven’t earned yet.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:09 Myth: Build big things to get rich
    • 03:55 You miss other avenues for growth when you’re too focused on getting rich
    • 05:31 The cash stacking effect
    • 11:44 Getting regular pay versus never getting paid while running a startup
    • 13:22 Planning to spend money you haven’t earned
    • 16:52 “Aim for the likelihood of the outcome, not the size.” - Ryan Rutan
    • 19:11 The broken idea of how to become rich
    • 23:07 When did you start to feel rich?
    • 28:26 Do you need to sell to get rich?
    • 29:19 If there isn’t a need to, don’t sell

    How to Make Potential Failure Less Scary Feb 22, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about getting through a Startup failure. While your mind can make it seem bigger than it is, most people won’t remember when a business shuts down, and that processing your emotions include assessing your failure to get back up!


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:10 What does failure really look like?
    • 04:57 This is how people think about failure
    • 09:21 When you’re focused on not failing instead of succeeding
    • 11:19 Unpacking two filters of Startup failure
    • 15:45 Your Startup failure isn’t as big as you think it is
    • 20:58 What happens when you freak out
    • 22:31 Over time, people forget about a company shutdown
    • 26:34 Process the emotions, but get back up!
    • 29:32 Unpack and assess your failure to manage it

    Why Doesn't Anyone Understand What I'm Going Through? Feb 15, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the hard part of being a founder - nobody understands what you do. Founders need people they can talk to about their job, someone mentally and emotionally willing to support their journey, and why the lack of support can hold them back.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:12 Does anybody actually understand what founders do?
    • 03:13 “Communication is the burden of the sender.”
    • 04:52 Imagine being a founder is a job interview
    • 08:25 Americans tend to ask people what they do
    • 10:08 Only founders understand their fellow founders
    • 13:23 It’s different when you cause everyone to lose their jobs
    • 17:13 When you don’t get the support that you need
    • 20:55 This is where founders are held up
    • 25:12 Keep people who truly understand what you do

    I Can't Have That, And That's Okay Feb 08, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the cost of ambition. They discuss the levels in which aspiration is achieved, how starting a business involves: a series of unique conditions, the three basic levers of ambitions, and the uncertainty of the returns a founder has to consider.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:21 There are things that you may not achieve at all
    • 03:25 Not having something sometimes doesn’t matter
    • 05:52 It’s not just ambitions, it involves a series of conditions to reach a certain threshold
    • 11:44 “There are levels to which ambition alone can achieve.”
    • 15:39 The cost of ambition becomes more than just our time
    • 21:42 You know the cost, but what about the returns of your ambition?
    • 26:45 Once you achieve something, how much are you willing to work for the next
    • 32:17 The three basic levers of ambition

    Many Startups Shutdown a Few Times Before They Succeed Feb 01, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the truth about Startup shutdowns. Shutdown cycles always happen to Startup businesses, several bad decisions don’t mean a complete failure, and second chances can happen when you’ve asked the critical Why’s.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:59 Startup shutdown is always part of the process
    • 07:05 Shutdowns had been happening even before COVID
    • 12:15 When you assume you’re a failure because of several bad decisions
    • 14:27 How bad was the mindset?
    • 16:47 What was the turning point?
    • 19:56 Rising back after a 48-hour downtime
    • 24:59 Do-overs are what defines some of the great companies
    • 28:46 Tips on how to restart a Startup
    • 34:06 The looming danger when you can’t ask all the critical “Why?”
    • 35:54 It starts with seeing a version 2 of the business to restart

    When am I "too old" to Start a Startup? Jan 25, 2021
    Show notes

    In today’s episode of Startup Therapy Podcast, Wil and Ryan talk about when it’s too late to launch a Startup. How gained experience equips founders to get through Startup challenges, the liabilities and the stakes involved when founders start late, why our 20’s is the golden decade to test and fail.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • https://www.startups.com/begin


    What to Listen For

    • 00:00 Intro
    • 00:22 When is it too late to launch a Startup?
    • 04:42 Deciding an end-point to your career
    • 07:20 Our 20’s is a one-time get-out-of-jail free card
    • 11:55 Gained experiences in building a Startup is the baseline of future endeavors
    • 18:20 Missing important family moments
    • 22:49 Mishaps will happen but the experience will get you through
    • 25:09 Understanding the consequences of knowing the pattern from start to finish
    • 28:45 You’re less employable at your peak age
    • 31:47 Not all founders started at their 20’s
    • 34:44 Starting in your 40’s is the most challenging times
    • 37:00 50’s is the most expensive stage for founders
    • 41:58 One of the challenges is, if not now, when?
    • 43:09 Why young founders pivot so much
    • 45:45 Passion and mastery produces different outcomes

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