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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    How We Leave is How We're Remembered Jun 23, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about avoiding unpleasant breakups. There always comes a time when you need to part ways with people, friends, staff, even investors. Every bad breakup can seriously damage your reputation in any means possible simply because some harbor vindictive emotions and speak negatively against you. What can you do then to avoid that?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:22 How many good stories do you remember of breakups throughout your career?
    • 03:55 Your poor actions is what people remember the most
    • 06:21 Letting go of people means having more than one conversation
    • 12:42 Your reputation takes years to build and takes seconds to destroy
    • 17:23 The damage a single blown relationship can do
    • 22:41 How handle breakups that usually end well
    • 25:10 The need to justify yourself and your actions
    • 28:25 It matters if they don’t feel mistreated when the breakup happens
    • 34:04 A little touch can change the tone and reignite a soured relationship
    • 38:58 We have to be structured and strategic with our words

    What Happens to My Startup After I Sell? Jun 21, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about what happens after you sell your Startup. Beyond the big paycheck that will certainly make your life better, is the lingering attachment you have for your company and what becomes of it after you give up ownership and control over it. And what about the employees you’re leaving behind? Will they be well taken care of?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:40 This fantasy of reaching this level when you want to sell your Startup
    • 05:35 When you sell, how is everyone else in the organization affected?
    • 08:59 From the one making the decisions to asking permission from someone else
    • 14:01 Realizing that you have to step off the trail is a tough pill to swallow
    • 17:51 It won’t be the same environment and a lot of people won’t stick around
    • 23:26 This is about what to consider when you sell
    • 26:02 Investors will only see you as a fall-in-line employee
    • 32:08 If things were great, why do we want them to end?
    • 39:17 It’s not just you, but the employees within the company

    If We Want Power, We Create Power Jun 16, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about power struggle. A lot of us are used to hearing people telling us what we should and shouldn’t do, what we can and cannot achieve just because these people have tried it or have been in a similar situation. What they don’t realize though is the difference in capacity and skills. What works for them may not work for you, and what works for you didn’t work out for them.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:27 The value in having a level of power and control in an agency
    • 02:45 When having somebody else determine your destiny wasn't going to work for you
    • 11:01 Setting your own path and not allowing anyone to tell you what to do
    • 16:36 Stop listening to what everybody else is telling you to do
    • 23:31 If you can do it once, you can do it again
    • 27:10 What if the investors investing in you aren't what you should be focused on?
    • 28:36 Attaining power that wasn’t handed to you gives a sense of inner peace
    • 33:43 Set your own terms so other people can set their own
    • 37:34 Figure out how to create power for yourself and extend it to the world

    What will We Regret Risking for Our Startups? Jun 14, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about regret. Founders are bound to make decisions all the time. These decisions can make or break the Startup, and this is why regret is inevitable. Not all decisions bring a positive outcome, and when the outcome is the opposite of what you had anticipated, it’s part of the risk you’re taking.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:33 Can you remember the first time you felt regret during a trade off?
    • 05:15 The regret didn’t kick until later
    • 07:43 Many of the risks that we’re putting up won’t return
    • 11:39 We assume that we can make up for these risks
    • 14:09 Don’t use the same pattern whenever you experience something new
    • 17:28 When we form habits, we stop thinking about the different outcomes
    • 21:32 Myth: No matter what the sacrifice is, you’ll be able to pay it back in the future
    • 25:52 Going on a vacation but not really enjoying the vacation
    • 27:25 We have to periodically reassess the sacrifices that we make
    • 30:53 Founders are experts at manufacturing anxiety

    Lessons from "Once Hot" Startups Jun 09, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about how we get blinded by the early signs of growth. When things go well, we tend to think it’s the golden moment and that your Startup is on it’s way to getting big, only to find out a week or a month later that you’re back at step one. Early stage successes become dangerous when we get blinded by them and start making the wrong decisions.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:20 Early signals that tend to blind us from what we actually should be doing
    • 04:54 It becomes dangerous when we start making decisions based on sudden growth
    • 08:41 When things go well, it increases our vulnerability to make the wrong decisions
    • 14:23 Yes, it’s going well, but you aren’t making any profit
    • 19:24 It’s a mentality problem when we get too excited at the early stages
    • 23:43 External signals sometimes send the wrong message
    • 27:08 Don’t get blinded how well your product is received after launch

    What If I Sell Too Early? Jun 07, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about when is the best time to sell your Startup. It’s a tedious process so you shouldn’t just focus on what’s happening during the negotiations but also the pros and cons after the sale is made. And of course, how much you’re being paid for selling is as important as HOW you’re getting paid.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:11 “What happens if I sell too early?”
    • 06:36 Buyers are often negotiating to pay for a company’s future value
    • 10:17 Whatever cash you’re taking now might be the last cash you’ll ever get in the negotiations
    • 15:10 It’s not about how much but HOW you’re getting paid
    • 17:58 Myth: The maximum amount the company is worth is equal to how much the founder need
    • 27:21 You have to be realistic that you might not be able to sell

    Do We Need Offices Anymore? Jun 02, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about going back to an office setting. The idea that more work gets done inside the office is no longer as effective as it used to be. An office setting may not be that substantial anymore for Startups. A lot of businesses are being run remotely and by far, they are progressing well.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:28 What happens when we return to our offices?
    • 04:15 In current times, is an office really necessary?
    • 08:47 Myth: We need an office to build culture
    • 15:59 An office is the least likely way to build friendships
    • 23:37 Myth: We need an office to get work done
    • 27:20 Office equals work is no longer true
    • 30:36 Slack and other project management tools can make collaborations happen
    • 35:25 Collaboration versus coordination

    Our Latest Success Might Be Our Last May 31, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about the notion that your current success will be the same for every Startup you build. While you’re in the momentum and when new ideas come in, you’re most likely tempted to venture into another Startup. Right? But, take a pause there and consider the odds of your success.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:25 The notion that your current success will be lifetime
    • 04:59 We think about our startup success the way people tend to think about career success
    • 08:05 Sometimes, founders are just done and want to sell fast
    • 14:36 We optimize for cost and revenue over time but unwilling to invest time when it’s over
    • 18:28 We love to assume the outcome in that next hand and just carry forward
    • 22:56 Stick around and work on every angle to achieve exponential liftoff
    • 26:41 Pay attention to what you have in your hand at the moment
    • 30:07 Successful Startups achieve success due to a ton of factors lining up at the same time

    Do Socio-Political Issues Belong at Work? May 26, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan talk about founders allowing open discussion of socio-political issues inside the workplace. Over the years, societal and political issues are topics that can either encourage healthy discussions and debates within the team or instigate friction and divide within the company. The question is, HOW do we talk about these issues?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:25 Socio-political issues in a workplace
    • 03:02 It’s important how and where we talk about these issues
    • 05:55 Areas where we can start to have more productive conversations
    • 10:51 Focus has a cost and it’s not that simple
    • 14:44 Some socio-political issues are directly impacting people’s focus 11:39
    • 18:03 Not all founders really care about other people’s issues outside of work
    • 20:28 There are a lot of people in power that just don't understand these issues
    • 25:43 Why this idea of just oppressing everything is just a broken hammer
    • 32:00 Issues aside, what are the employees trying to accomplish?
    • 36:34 Not everyone wants to be pulled into these discussions

    The Superstar Advisor Sham May 24, 2021
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan ask, is it too early to get an advisor? Many Startup companies invest in an advisor to tap into connections that can possibly help raise additional capital. Yet, this investment does not promise successful returns because some introductions don’t end with the results founders are hoping for. The anticipated business meetings are never set.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Send an email to therapy@startups.com


    What to Listen For

    • 00:00 Intro
    • 00:28 How often were you asked to be a business advisor?
    • 03:55 What's the guarantee that they want to know you?
    • 07:08 If getting an advisor is just for raising the capital
    • 09:31 One-sided conversations: what’s the biggest thing you can have getting an advisor
    • 12:10 What if you make the introductions and nothing comes of it?
    • 16:18 Ponder first if it’s the right time to invest in an investor
    • 18:46 When people know more than you do, they just seem like geniuses
    • 22:37 You can’t qualify an advice on a topic you’ve never understood
    • 28:58 A good advisor will tell you what questions you should be asking
    • 35:25 Advisors aren’t that bought in and won’t fully care

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