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    Business

    Startup Therapy

    The “No BS” version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

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    Latest Episodes:
    Founders, At What Point Have We Sacrificed Too Much? Jan 16, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss how much sacrifice as a founder is too much? How much are you willing to give up in your life just to become a successful founder? You might think now that the return on investment of all the time you spent working instead of doing the things you will never get back will be worth it in the long run but think again – are you willing to pay that price?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:32 Why are we scared to talk about the downsides?
    • 06:37 Don’t sacrifice the moments that you’ll never get back
    • 08:10 The first casualty is your health
    • 10:53 Young founders don’t even know how the adult life looked like
    • 13:31 How much is too much?
    • 15:23 It will cost you a lot
    • 19:57 Everytime you sacrifice something, you don’t get them back
    • 21:55 Limit switch
    • 24:18 Financial sacrifice

    Founders, How to Tell the Board "I Need a New Deal" Jan 09, 2023
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss how founders can talk with the board about their compensation. If you’re a founder and your company is earning a lot of money but you can’t even touch the profit – then maybe it’s time to have that conversation with the board. But how can you even do this without being turned down?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:47 How to have this conversation?
    • 04:50 Situations when you need to change the deal
    • 08:54 Reset expectations
    • 10:29 Make it a binary decision
    • 12:28 When there’s still a glimmer of hope
    • 15:07 The business will become what it needs to be
    • 17:04 When you can’t touch your profit
    • 19:45 Figure out where you’re going to take your binary decision to
    • 23:30 The levers that we need to pull
    • 29:43 The board meeting should be nothing but a formality

    Founders, Failure is Just One Chapter in Life Dec 12, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss why founders should stop thinking that failure is forever. Sometimes, when we experience hard times in our lives, we feel like this will never get better again – but that’s not true. Your whole life is a book with different chapters and each has its own challenges and you will get over them. Once you finish a bad chapter, just quickly get started on to the next one, because remember, failure is just one chapter in your life.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:38 We keep projecting bad things into the future
    • 02:27 Things can only fail at a finite number of times
    • 04:05 Lay-offs
    • 05:50 This pain won’t last forever
    • 07:54 It’s just one chapter
    • 11:22 You will barely even remember it
    • 13:09 Start the next chapter as fast as possible
    • 16:16 A startup is a chapter but our life is the book
    • 17:40 Don’t get lost in the feeling
    • 20:01 Nobody will remember it
    • 21:32 There’s lot and lot of chapters

    What If I Want To Work Forever? Dec 05, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss what it would be like if you want to work forever. For founders, a lot of us might wonder if this would be something you’d like to do for a long time. But here’s a thought – is your Startup a work you love doing or does it feel like a work that you feel forced to do every day? If your answer to the last question is yes, then you might have to rethink if you’re willing to do it forever or find something that you would want to do for the rest of your life.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:51 How long should you be working?
    • 03:17 Founders can create their destiny
    • 05:26 You need a break
    • 08:54 Loving what you do
    • 11:09 Alignment of what you love to do and what you actually do
    • 12:58 Chip off things you don't want to do
    • 14:30 Figure out what you want to do forever
    • 15:55 Stepping back
    • 19:12 The longer you do something, the higher of knowledge and experience you get
    • 23:12 You have more years to grow
    • 25:03 The older ones are still relevant
    • 26:58 How do you stay relevant
    • 31:34 This a perpetual journey

    Should Founders Worry About Quiet Quitting? Nov 28, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss if founders should worry about quiet quitting. This may sound like a new term to a lot of founders BUT this has been around for many ages now and we should be alarmed about it. So how can you see if your team is actually checked in or out of work?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:17 When did this start?
    • 01:50 What is quiet quitting?
    • 02:55 How working from home changed how we operate
    • 04:14 This is nothing new
    • 05:56 Internet in an office is a distraction
    • 10:56 How to know if your team is checked in or checked out
    • 13:40 Good players never shut up
    • 17:23 There’s a pattern of behavior
    • 19:50 Micro KPIs
    • 22:41 Everything is measurable

    If a Startup Sinks, Founders Go Down With It Nov 21, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss what will happen to the founder when the Startup company goes down. When a company starts to wind down, you might be shocked how everything maps back to the founder, from office leases to subscriptions, and now all of a sudden these company liabilities become your personal liabilities. How can you avoid this from happening to you?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:50 You’re stuck with the liabilities
    • 08:27 Who pays the wind-down entity?
    • 10:58 Filing for personal bankruptcy
    • 14:14 Everything maps back to you
    • 16:48 Adding more liabilities
    • 19:37 Creditors will follow you
    • 21:18 Can you sign under the company’s name?
    • 23:59 How safe are you inside the corporate veil?
    • 28:52 Buying the good stuff only
    • 32:15 Typical timeframe for winding down a company
    • 33:42 The personal liability is the scariest part
    • 36:32 Be mindful of what you sign and don’t keep adding liabilities
    • 38:09 Treat those liabilities as your own
    • 40:05 You can renegotiate
    • 41:36 No long term agreements

    The Downfall of Becoming Internally Focused as Founders Nov 14, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss when a founder’s focus starts to shift from managing externally to managing internally. When a company grows, there’s a huge possibility that as a founder your focus might change from managing customers and shipping products to hiring staff and doing reports – which could lead to a stall in your skills and growth as a founder. So as you motivate your people, keep motivating yourself as well!


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 01:24 From leading externally to managing internally
    • 02:39 Offense vs. defense
    • 04:35 When focus shift internally
    • 07:00 Staying safe in a growing company
    • 08:35 Measurement of performance is important
    • 11:24 Being okay with not focusing externally
    • 14:00 Leaders providing incentives
    • 16:39 How to avoid having unmotivated staff
    • 18:50 Leadership vs. management

    Founders, we earn our wins. This isn't the Powerball. Nov 07, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss if founders deserved their wins and successes or did they just get lucky? Sometimes, founders feel guilty of their own success to the point that they don’t want to reward themselves and enjoy their hard-earned money. Most of the time, these founders hear people say “You’re just lucky!” disregarding the years and years of their hard work. But always remember that for you every win you earned and deserved your wins.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:14 Good luck vs. good fortune
    • 08:16 The process doesn’t really feel lucky
    • 09:48 You should share your luck
    • 12:11 Guilt investments
    • 16:50 Enjoy your money
    • 20:36 No one will share in your losses

    All Founders are Beloved In Good Times Oct 31, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss what happens to founders during the tough times. When things are going well, when you just got funded, and when you’re finally getting that high revenue, everybody loves you. But when things go south, no one is around. Sure, you feel emotionally betrayed at this point because you trusted them right? But is there a way you can avoid this in the beginning?


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 02:51 No one will love you during the bad times
    • 03:59 Raising capital is like the first date
    • 05:43 Creating more liabilities
    • 07:25 You haven’t proven anything yet
    • 09:45 People will surround you because you have money
    • 13:49 Staffing up is your most ignorant time
    • 22:44 Feeling emotionally betrayed
    • 23:35 Fake metrics & early projections
    • 27:11 We get fooled during the good times
    • 29:32 Nobody wants to lead when things get tough
    • 30:51 Your team’s values get measured during bad times
    • 34:45 The character of a founder

    Our Startup Culture of Entitlement Oct 24, 2022
    Show notes

    In today’s Startup Therapy Podcast, Wil and Ryan discuss what founders are entitled to when their business takes off. There is danger in expecting too much from our Startup, when we think we should get additional funding because the business is growing, when we think that business growth will merit us more opportunities. Reality check: things don't work this way. Things take time to grow and every growth is exponentially different.


    Sign up for the Startups Newsletter

    https://www.startups.com/newsletter


    Resources:

    • Startup Therapy Podcast
    • https://www.startups.com/begin
    • Join our Network of Top Founders
    • Check in with us on LinkedIn | Wil Schroter | Ryan Rutan


    What to Listen For

    • 00:00 Intro
    • 00:20 You’re entitled to nothing
    • 02:29 From being optimistic to being hubris
    • 06:19 Why did I not get funded?
    • 08:07 The path outside of funding
    • 09:33 Success doesn’t happen quickly
    • 12:25 The short-term mentality
    • 14:45 Providing value first
    • 16:19 Create realistic expectations
    • 18:40 Enabling or accelerative?
    • 21:13 Startup exit
    • 23:46 What are you & not entitled to?
    • 26:28 We’re conditioned to getting a reward after work
    • 27:34 Maintain an appropriate level of optimism
    • 29:53 Believe in yourself but have humility
    • 34:17 Startups are built on beliefs and blind optimism
    • 37:20 We use other founders as a baseline
    • 40:26 Do I need additional funding?
    • 44:53 We’re too focused on crossing the finish line

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